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A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong.
Evolution of Marketing: From focusing solely on "awareness," the shift has been towards capturing "entertainment and attention" in today's marketing landscape.
Importance of Innovation and Creativity: Stengel emphasizes the continual need for innovation and creative approaches in marketing strategies to stay relevant and engaging in a competitive market.
Consumer-Centric Purpose: The discussion centers on the significance of aligning a brand's purpose with improving consumers' day-to-day lives, highlighting the value of addressing genuine needs and desires.
Role of a CMO: Stengel suggests that being a Chief Marketing Officer (CMO) is 90% about leadership and broader management rather than just marketing tactics.
Team Measurement and Compensation: Insights are provided into the methods for evaluating team performance and compensation structures within the marketing domain.
Brand Purpose vs. Cause Marketing: Stengel differentiates between the purpose of a brand and cause marketing, highlighting their distinct roles and how they contribute to the overall brand strategy.
Sampling Strategy Misstep: Stengel shares a scenario where the idea of sampling the entire population of a country had unexpected consequences or did not yield the intended results.
The interview delves into these topics, offering perspectives from Stengel's extensive experience as a former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company.Join former P&G Global Marketing Officer Jim Stengel as he shares invaluable CMO leadership insights from his remarkable 25-year career managing an $8 billion marketing budget. In this candid conversation with host Mike Linton, Stengel reveals the essential skills modern marketing leaders need to succeed, from fostering creativity to driving purposeful innovation.
Discover how successful CMOs navigate the evolving marketing landscape, with practical wisdom on balancing brand building with performance marketing, leveraging partnerships, and embracing emerging technologies like AI. Stengel, now a respected consultant, author, and professor at UCLA and Northwestern, provides a unique perspective on marketing leadership drawn from both corporate and academic experience.
Learn why curiosity is the most crucial trait for marketing leaders, how to effectively manage vendor relationships, and why taking care of yourself is non-negotiable in high-pressure CMO roles. Whether you're an aspiring marketing leader or seasoned CMO, this episode delivers actionable insights on building successful marketing careers and driving business growth through purpose-driven leadership.
From mastering the "90% chief, 10% marketing" mindset to understanding the true meaning of brand purpose, Stengel shares the leadership principles that have guided global brands to success. Don't miss this masterclass in marketing leadership from one of the industry's most respected voices.
#emailmarketing #leadgeneration #businesspurposemarketing #socialmediamarketing #adamerhart
#emailmarketing #leadgeneration #linkedinmarketing #jimstengelinsights #theprovocateurs
CHAPTERS:
00:00 - Welcome
01:14 - Current Trends in Marketing
06:11 - Understanding Purpose in Marketing
11:40 - Effective Marketing Strategies for Non-CPG
17:49 - Innovating in Marketing
21:25 - Critique of Business Schools
25:54 - Future of Media and Agency Business
28:29 - Final Thoughts: Advice and Anecdotes
33:02 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration and use of websites could collapse over time; his belief that brands should be building content which serves as "raw material" for AI; and tips for measuring and understanding how the numerous AI models return results to consumers. Tune in to hear why Bing will become relevant again.
Why Your Next Best Customer Is An AI Bot: CMO Reality Check
Discover how AI is revolutionizing marketing and customer engagement with Chris Andrew, CEO and co-founder of Scrunch AI. In this eye-opening episode of CMO Confidential, host Mike Linton explores the future of AI in marketing and its impact on brands, search, and customer behavior.
Key topics include:
• The rise of AI assistants and their influence on consumer behavior
• How AI bots are becoming the new "customers" for marketers
• The potential disruption of traditional search and website traffic
• Strategies for optimizing your brand presence for AI models
• The changing landscape of search engines and ad platforms
Tune in to hear Chris's insights on:
• Why marketers need to adapt their strategies for AI-driven search
• The importance of structured content for AI crawlers
• How to monitor and improve your brand's performance across AI models
• The future of brand building in an AI-dominated landscape
Don't miss this crucial discussion on the future of marketing in the age of AI. Subscribe to CMO Confidential for more expert insights on navigating the rapidly evolving world of marketing and technology.
#aiautomationagency #localseo #seo #googleads #digitalmarketing
CHAPTERS:
00:00 - Intro
01:00 - Your Best Customer: AI Bots
06:15 - The Destruction of Websites
10:27 - Chatbots: Risks and Challenges
13:16 - Marketers' Mindset on AI
15:06 - Adjusting Content for AI
19:55 - Visibility in AI Search Results
21:35 - Future of Bing and Search Engines
23:34 - AI Models: Resources or Raw Material?
27:26 - Immediate Actions for Marketers
30:44 - Funniest Story or Practical Advice
32:27 - Believers vs. Non-Believers in AI
32:30 - Payton Manning's CLTV Perspective
32:35 - AI: Anticipation vs. Reaction
32:40 - Is AI an Extinction Event for Agencies?
32:45 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Tom Stein, the Chairman & Chief Brand Officer of Stein IAS, a leading global B2B agency. Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing. Key topics include: why so many B2B companies default to the "3 yards and a cloud of dust" plays seen in football circa 1960; the power of linking brand, performance marketing and sales functions; and why the B2B Marketing job can be especially challenging. Tune in to hear his thoughts on "The Big, Long Idea" and how he fell off the stage playing the bass at his first big gig.
Discover the hidden flaws in B2B marketing that top CMOs won't tell you! Join former Chief Marketing Officer Mike Linton as he hosts CMO Confidential, bringing you inside the world of executive marketing decisions and strategies. In this episode, Mike welcomes Tom Stein, Founder and Chief Brand Officer at Stein IAS, to unravel the inherent challenges in B2B marketing and what you can do to overcome them. Key topics include the evolving B2B landscape, the impact of AI, and the critical role of creative effectiveness in marketing. Tune in to hear Tom's insights on why B2B marketing is often misunderstood and how aligning brand and demand can propel your business forward. Don't miss the opportunity to learn from industry leaders and improve your marketing strategies. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated on the latest marketing trends and leadership advice.
#influencermarketing #cmoinsights #salesandmarketingalignment #customerjourney #b2bmarketing
CHAPTERS:
00:00 - Intro
00:39 - B2B Marketing Challenges
01:49 - Understanding the B2B Landscape
07:06 - Issues in B2B Marketing
09:16 - Evolution of B2B Marketing Strategies
14:00 - The Rise of Brand in B2B
18:02 - Valuation and Measurement of B2B Brand
22:19 - B2B Client Best and Worst Practices
26:54 - Addressing B2B CMOs Worldwide
28:34 - Engaging B2B Agencies Globally
32:40 - Final Thoughts
34:04 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward.
Key topics include: how to quickly get the math you need; how to reset strategy if the math says the strategy is wrong; the difference between marketing and business math; and what a "fixer" actually does. Tune in to hear about "algorithmic shelf campaigns," and pages from some of the playbooks he developed at Uber and Harrah's.
Dive into the "New CMO Survival Guide: Avoiding the Inflection Pitfalls" on CMO Confidential, where host Mike Linton, a seasoned CMO with experience at Best Buy, eBay, Farmers Insurance, and Ancestry.com, uncovers the intricate challenges faced by new Chief Marketing Officers. Tune in to hear from Jason Radisson, Founder and CEO of Movo, as he shares insights from his extensive background, including roles at Uber, Caesars, and consulting with McKinsey. Key topics include understanding and navigating inflection points such as technological obsolescence and strategic turnaround, and the importance of math and data-driven decision-making in marketing leadership. Discover practical strategies for assessing and reframing company expectations, executing a gap analysis, and optimizing marketing channels for maximum ROI. Whether you're a new CMO or a seasoned executive, this discussion offers valuable lessons in leadership and strategic planning. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay informed on marketing innovations.
#socialmediamarketing #b2bmarketing #fractionalcmo #digitalmarketing #cmostrategies
CHAPTERS:
00:00 - Intro
01:24 - Inflection Point Explained
04:07 - Speed Math Techniques
06:34 - Analyzing Wrong Visions
11:48 - Understanding a Fixer
18:13 - Marketing as Supply Chain
19:45 - Identifying Sales Problems
23:39 - Algorithmic Shelf Campaigns
27:28 - Resolving Data Issues
30:38 - Focusing on Desired Outcomes
34:24 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving tech consolidation; a 3-part process to integrate AI into your team; and key questions to ask during a marketing interview with a tech company. Tune in to hear an infrastructure case story about The Gap and why her mantra is "Be Bold. Be Kind."
Discover the transformative power of AI in marketing with "AI in Marketing: Don't Get Left Behind." Join Mike Linton, a seasoned CMO, as he hosts Jean English, CMO of Juniper Networks. Key topics include the intersection of AI and digital transformation, challenges in B2B technology, and the critical role of infrastructure in seamless operations. Tune in to hear Jean's unique insights on leveraging AI for real-time customer engagement, personalizing experiences, and enhancing cybersecurity. With over 25 years in tech, Jean shares invaluable advice for marketers aiming to thrive in a tech-driven world. Learn about the importance of aligning marketing with IT for optimal data use and the strategic benefits of acquisitions. This episode is packed with actionable insights and strategies to ensure you stay ahead in the evolving marketing landscape. Don't miss out—subscribe to the CMO Confidential Newsletter for exclusive content and stay connected for more episodes on Spotify, Apple, and YouTube.
#b2bmarketing #digitalmarketing #digitaltransformation #digitaltransformationtutorial #businesstransformation
CHAPTERS:
00:00 - Intro
01:25 - B2B Tech Marketing Overview
03:38 - Digital Transformation Journey Assessment
05:38 - Understanding the Infrastructure Layer for Marketers
10:22 - Impact of AI on Infrastructure Layer
13:45 - Leveraging AI for Marketing Strategies
17:17 - Importance of Cyber Security in Marketing
19:50 - Career Considerations for Tech Marketers
24:00 - Industry Consolidation and Acquisitions Insights
26:30 - Experience of Being Acquired
28:20 - Common Blind Spots for B2B Marketers
28:40 - Essential Needs for CMOs
30:25 - Final Thoughts: Funny Story or Listener Advice
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Joyce Kim, CMO of cloud cybersecurity company Zscaler. In this highly informative and conversational interview, Joyce describes the ongoing race between companies and the innovative onslaught of bad actors, the concept of "Zero Trust," and how marketers can be good partners with their Chief Information Security Officers (CISOs). Key topics include: what to do if you have a breach; why marketers are often on the front lines of cyber; and questions she asks during the interview process to better understand the candidate's perspective on where marketing fits in a tech company. Also, tune in to hear why she always asks what everyone is wearing before an event.
Avoid This Security Mistake: Insights from Top CMOs is a must-watch for marketers seeking to understand the evolving landscape of cybersecurity. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential features Joyce Kim, CMO of Zscaler, a leader in cloud security. Tune in to hear Joyce's insights as she navigates the complexities of cybersecurity, from endpoint protection to zero trust architecture. Key topics include the growing threat of breaches, the role of AI in cyber defense, and the importance of maintaining consumer trust.
Joyce Kim, with her extensive background at Google, Microsoft, and Zscaler, brings a wealth of knowledge on mitigating risks in a digital world. Learn how marketers can collaborate with IT to protect their organizations and explore best practices for managing breach responses. This episode offers invaluable perspectives on how to safeguard your company's assets while driving innovation.
Subscribe to the CMO Confidential Newsletter for Exclusive Content and keep up with industry-leading insights. Stay connected with us on Spotify, Apple Podcasts, and more.
#zerotrust #cloudsecurity #zerotrustsecurityposture #marketinginsights #customerjourney
CHAPTERS:
00:00 - Intro
00:40 - Cybersecurity Strategies
06:19 - Impact of Data Breaches
08:14 - Good vs. Bad Actors in Cybersecurity
11:58 - AI and Cybersecurity for Marketers
12:25 - Marketing Best Practices
17:20 - Consequences of Rogue Behavior
19:30 - Response to Data Breaches
22:35 - Marketing Security Solutions
25:22 - Technology and Marketing Integration
28:33 - Final Thoughts
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is more important than ever; why claiming performance marketing success may not represent actual success; and his belief that advertising and brand building are slow and weak, but necessary for the long-term success of most businesses. Tune in to hear a Restoration Hardware case study and learn about Fredkin's Paradox and the Dopamine Culture.
Discover the digital ad secrets that could be wasting 80% of your budget in this insightful episode of CMO Confidential, hosted by seasoned marketing executive Mike Linton. Tune in to hear from Tom Goodwin, a leader in innovation and change, known for his thought-provoking book "Digital Darwinism." Key topics include the pitfalls of digital advertising, the over-reliance on attribution, and the misunderstood role of AI in marketing. Tom shares his unique perspective on the industry's outdated principles and the need for a return to brand-building fundamentals. As the former Head of Innovation at Zenith and SVP of Strategy and Innovation at Havas, Tom's insights offer valuable lessons for CMOs and marketers navigating today's complex landscape. Don't miss the chance to learn how to optimize your marketing strategies effectively. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.
#marketingagainstthegrain #affiliatemarketing #socialmediamarketing #mediabuying #marketinganalytics
CHAPTERS:
00:00 - Intro
01:34 - AI in Marketing
08:38 - Issues in Digital Advertising
10:53 - Flaws in Marketing Principles
14:30 - Restoration Hardware Case Study
16:43 - Role of CMOs in Marketing
19:30 - Understanding Slow and Weak Marketing
22:40 - Importance of Good Writing Skills
25:00 - The WASL Effect and Dopamine Culture
31:00 - Tom’s Top Marketing Prediction
32:40 - Final Thoughts and Questions
34:35 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the true leaders versus solid performers. Key topics include: how to manage your built in bias for certain marketing components, why Marketing CFO's need to be comfortable with ambiguity and "building a circumstantial case," and why teams shouldn't move levers independently. Listen in to hear a funny story about an Englishman at the Farmers Insurance Open.
Step into the world of marketing and finance as we uncover "The Truth About Marketing & Finance: Inside the Drama" on CMO Confidential. Hosted by seasoned CMO Mike Linton, this episode delves into the dynamic intersection of marketing and finance. Join special guest Scott Griffiths, the trailblazing Marketing CFO at Farmers Insurance, as he shares insider insights on navigating the complexities of marketing strategy and financial accountability. Key topics include aligning marketing efforts with strategic goals, the art of saying 'no' with impact, and identifying what makes a team truly excel. Tune in to hear how Scott's journey from KPMG auditor to CFO has shaped his unique perspective on balancing creativity with data-driven decisions. Discover actionable advice for marketers and finance professionals alike, and learn how conflict, when managed well, can lead to superior outcomes. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.
CHAPTERS:
00:00 - Intro
00:40 - What is a Marketing CFO
04:24 - Aligning on Key Metrics
09:28 - Improving Job Performance
13:17 - Characteristics of a Bad Finance Person
16:40 - Traits of a Poor Marketing Person
20:32 - Resolving Conflict for Better Solutions
28:54 - Tips for Finance Professionals
31:07 - Final Question Insights
33:50 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception that they understand marketing because they have been marketed to, and the difference between "dull truths and exciting lies."
Key topics include: how easy it is to be ignored when there is "no emotional response" to your marketing; how the Forbes Most Influential CMO list is compiled; and why basic marketing truths still matter. Tune in to hear his thoughts on retail advertising networks, Nike, and the cookie switcheroo.
Unlock the secrets of the Chaos Era in marketing with the dynamic insights shared in "CMO Secrets: The Chaos Era Revealed." Join host Mike Linton, former CMO of Best Buy, eBay, and more, as he dives into a riveting conversation with Seth Matlin, Managing Director of the Forbes CMO Network. Key topics include the evolving state of marketing, the challenges facing Chief Marketing Officers today, and how to navigate the tumultuous landscape of advertising and brand strategy. Tune in to hear Seth's expert take on the influence of CEOs on marketing roles, the implications of digital transformation, and the critical balance between emotional and logical marketing strategies. This episode promises to equip you with actionable insights from industry leaders. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the ever-changing world of marketing.
CHAPTERS:
00:00 - Intro
00:40 - Chaos in Marketing: Understanding Constant Change
06:19 - Overcoming Dullness: Solutions for Marketing Chaos
14:47 - Forbes CMO List: Influential Leaders in Marketing
20:02 - Current Marketing Chaos: Trends and Challenges
24:03 - Nike: Marketing Strategies and Success
27:30 - Final Advice for Marketers: Key Takeaways
28:19 - Funniest Marketing Story: Insights and Humor
31:27 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" when interfacing with IT. Key topics include: why you should always have use cases for the MarTech stack; why microscopic measures are important; and practical step-by-step advice on AI - pro tip - don't start with "I want to apply AI!" Tune in to hear practical examples from Home Depot and Delta.
Discover "The Untold Impact of AI on Customer Experience" as CMO Confidential dives into the intersection of marketing and technology. Hosted by Mike Linton, a five-time CMO with expertise from Best Buy, eBay, and more, this episode features guest Matt Carey, EVP of Customer Experience at Home Depot and former CTO at eBay and Walmart. Key topics include the integration of AI in enhancing customer interactions, the challenges of aligning company efficiency with customer satisfaction, and practical steps for marketers to effectively collaborate with IT teams. Tune in to hear Matt's insights on leveraging AI without overwhelming your customer base and the importance of specificity in problem-solving. Whether you're a marketing executive or an aspiring leader, this episode offers valuable lessons on navigating the evolving landscape of customer experience. Embrace the future of marketing with clarity and precision. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the marketing world.
CHAPTERS:
00:00 - Introduction to Customer Experience
00:40 - Matt Carey, EVP at Home Depot
03:44 - Managing Data and Technology
09:56 - Measuring Customer Experience
14:05 - Artificial Intelligence in CX
19:18 - Marketing Technology Stack
22:45 - Collaborating with IT Teams
27:17 - Final Thoughts and Questions
27:54 - Expert Advice for Success
28:39 - Conclusion and Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key topics include: why money saved with AI efficiency should be invested in customer innovation; how thinking B2B is different puts creativity in a box; and the difference between "structuring and using" data versus "collecting" data. Tune in to hear travel and publishing examples and a punk rock story about a band called Baby Teeth.
Unlock the secrets to mastering AI in marketing with "Avoid AI Prediction Pitfalls: Anticipate Like a Pro." Tune in to hear the insights of Mike Linton, 5-time CMO and host of CMO Confidential, as he dives deep into the nuances of AI anticipation versus reaction. Joining him is Michael Treff, CEO of Code and Theory, an agency renowned for its innovative blend of creativity and technology. Key topics include the evolving role of AI in predicting consumer behavior, the difference between prediction and anticipation, and how businesses can leverage AI to create unique customer experiences. Michael shares valuable insights from his extensive experience with tech, financial services, and e-commerce clients. Discover how to transform AI from a tool for efficiency to a creative enabler in your marketing strategies. Don't miss out on this opportunity to elevate your understanding of AI's potential in business. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed on the latest marketing trends.
CHAPTERS:
00:00 - Intro
01:42 - Anticipation vs Reaction
07:55 - Anticipation in Travel
14:00 - Historical Example of Anticipation
16:25 - Marketers' Perspective on Anticipation
16:40 - Actionable Strategies for Marketers
19:55 - Getting Started with AI
24:33 - AI Applications in B2B Marketing
28:33 - Punk Rock Influence
30:11 - Final Question
31:32 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business success on the corporate activism front, and how to think about NIL from the perspective of marketers and athletes. Key topics include: why blue chip CMO's often fail when they move to the start-up world; why you should reframe activism from "right versus wrong" to a "risk lens;" and the difference between eyeballs and brand fit when evaluating NIL. Listen in to hear the difference between a "steel man" vs. a "straw man" argument and why you should think about the former for your business.
Unlock CMO Success: The Stages You MUST Master with insights from CMO Confidential, a podcast hosted by Mike Linton, former CMO of companies like Best Buy and eBay. Tune in to hear Dr. Kim Whitler, Assistant Professor of Marketing at the University of Virginia Darden School of Business, share her unique perspective on the stages of CMO success. Key topics include the evolving role of a CMO from startup phases to IPO, the impact of corporate activism, and the strategic use of name, image, and likeness in marketing. Discover how CMOs can navigate the complex landscape of marketing leadership and learn from real-world examples of successful strategies. This episode offers valuable insights for marketers aiming to enhance their leadership skills and stay ahead in the competitive business environment. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed with the latest marketing insights. Don't miss out on this opportunity to elevate your marketing knowledge!
CHAPTERS:
00:00 - Intro
00:40 - Kim Whitler, PhD
01:52 - CMO Success: Marketing Strategies
09:31 - Corporate Activism: Business Risks
16:21 - Name, Image, and Likeness (NIL)
18:15 - Athlete Branding Strategies
22:19 - Monetizing Your Brand: Follower Count
26:51 - Measuring NIL ROI Effectively
29:45 - Marketing Best & Worst Practices
33:02 - Practical Advice for Marketers
33:21 - Steelmanning: Navigating Activism
35:30 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid trends as a permanent demand shift; price decreases which backfired; the importance of cohort analysis and churn rates; and the unintended consequences of chasing growth through rowers and treadmills. Tune in to learn why "Valuation is a painkiller" and "Everything can be good, but it comes at a price."
Dive into the dramatic journey of Peloton in our latest episode of CMO Confidential, "Peloton's Rise & Fall: What Marketers Must Learn." Hosted by Mike Linton, former CMO of Best Buy and eBay, this episode features Dr. Dan McCarthy, a tenured professor at the University of Maryland and a pioneer in customer lifetime value (CLTV) analytics. Key topics include Peloton's strategic missteps, the impact of aggressive growth strategies, and the essential lessons marketers can draw from this cautionary tale. Tune in to hear Dr. McCarthy's expert analysis on how Peloton's quest for rapid expansion led to a significant downturn, and what this means for marketers navigating similar challenges. Learn how to balance growth with profitability and the importance of understanding your total addressable market. This insightful discussion also explores the role of customer acquisition costs and retention strategies in sustaining business success. Subscribe to CMO Confidential for more invaluable marketing insights and stay ahead in the ever-evolving marketing landscape!
CHAPTERS:
00:00 - Intro
00:40 - Dan McCarthy
02:00 - Customer Lifetime Value
05:20 - Peloton Story
10:40 - Data Sources
12:14 - Peloton's Evolving Strategy
17:34 - Profitability Analysis: Peloton's Price Cut Impact
19:30 - Overhead Expenses and CLV Impact
21:35 - Peloton's Growth Strategy Insights
25:27 - Communicating Growth Challenges to Management
29:55 - Valuation as a Business Strategy
32:50 - Peloton's Strategic Decisions
33:29 - Practical Audience Advice
33:30 - Closing
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the loyalty race. Key topics include: how companies become overly focused on acquisition and ignore churn; how the core principles of loyalty apply to both B2B and B2C; and why GAP and United are examples of how not to solve the issue. Tune in to hear a business comparison to the 5 Love Languages.
Dive into "The Loyalty Crisis: What CMOs Must Do NOW!" with Mike Linton on CMO Confidential. Tune in to hear marketing expert Karna Crawford, CMO of Marketa, discuss the pressing issue of declining customer loyalty. Key topics include defining customer loyalty, the rise of brand promiscuity, and how companies can leverage AI to personalize customer experiences. Karna draws on her extensive experience from roles at JPMorgan, Moxie, and Ford to provide actionable insights for marketers. Discover how to balance customer acquisition with retention and the importance of building brand love. Don't miss this engaging discussion to enhance your marketing strategy and leadership skills. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the dynamic world of marketing.
#RetainingCustomerLoyalty #MarketingLeadership #LoyaltyPrograms #LoyaltyProgramsForBrands #AiInMarketing
CHAPTERS:
00:00 - Intro
01:34 - Understanding Loyalty in Business
06:00 - Common Missteps by Companies
11:32 - Strategies for Marketers to Reach C-Suite
16:14 - Effective Use of AI in Marketing
21:02 - Differences Between B2B and B2C Marketing
24:26 - Marketing Horror Story
29:47 - Final Thoughts and Questions
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers are to companies. Key topics include: why diversity of skills on boards is important; why many companies are moving away from pattern matching and playbook hiring; and key questions to ask in the interview process including picking up on "the little things." Listen in to hear why you should never take a position where Marketing is "The Yes Center."
Discover the truth behind today's CMO job market in this insightful episode of CMO Confidential! Join Mike Linton, a seasoned five-time CMO, as he dives deep into the current state of the chief marketing officer landscape with Kate Bullis, Global Marketing and Revenue Practice Leader and Managing Director at ZRG Partners. Kate brings invaluable experience, handling 20 to 25 executive marketing assignments annually, and she’s here to share her expert insights.
Key topics include the fluctuating demand for CMO roles, the impact of economic corrections on marketing opportunities, and the evolving expectations of marketing leadership in B2B and enterprise technology sectors. Tune in to hear Kate's perspective on how companies in transition and transformation are always in need of new marketing leadership, and the critical differences in hiring trends between public, private, and venture capital-backed companies.
Understand the essential qualities and strategic mindset required for aspiring CMOs to navigate and succeed in today’s competitive job market. Kate also shares practical advice on avoiding the "yes center" trap and emphasizes the importance of qualitative skills in leadership roles.
Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay tuned for more episodes on Spotify, Apple, YouTube, and the I Hear Everything Network. Enhance your marketing acumen and stay safe out there!
#MarketingMarketplace #B2BMarketingStrategies #ExecutiveMarketingRoles #MarketingRolesExplained #MarketingLeadership
CHAPTERS:
00:00 - Intro
01:24 - Job Market Trends
03:46 - B2B Market Revival
07:17 - Understanding Company Types
12:28 - Search Duration Insights
14:55 - Importance of Marketing
16:40 - Marketers on Corporate Boards
18:53 - Consumerization in Marketing
20:02 - Identifying Marketing Believers
28:24 - Tips for Aspiring CMOs
31:38 - Funniest Marketing Stories
33:40 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership.
Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidential Podcast, we bring together industry leaders Jeff Lowe, Chief Commercial Officer at Smart Technologies, Roula Nassar, Chief Financial Officer at Smart Technologies, and Rob Whitney, VP of Marketing Innovation at Univar Solutions.
Key topics include understanding the perspectives of finance and sales, overcoming the perception of marketing as "fluff," and practical strategies for fostering cross-departmental collaboration. Tune in to hear how Roula transitioned from viewing marketing as an expense to recognizing its vital role in driving revenue. Discover Jeff's approach to aligning marketing and finance through shared goals and metrics, including the importance of sales accepted leads (SALs) and share of voice. Rob shares his journey of turning skeptics into believers by demonstrating tangible value and building strong business relationships.
This video is packed with actionable advice and real-world examples to help you navigate the challenges of collaborating with non-believers in your organization. Learn from the experts and elevate your marketing strategy to new heights!
Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the ever-evolving field of marketing. 🌟 Don't forget to like, comment, and share your thoughts below!
#MarketingStrategies #CustomerJourneyMetrics #UnderstandingMarketingValue #ExecutiveTeamAlignment #StrategicMarketingPartnerships
CHAPTERS:
00:00 - Welcome to the panel
01:24 - Insights from CMOs
02:21 - Roula’s Journey: Nonbeliever to Believer
07:56 - Tips for Gaining CFO Support
12:21 - Getting Started with Marketing Strategy
16:09 - Key Performance Measures That Matter
22:20 - Overcoming Marketing Obstacles
26:14 - Engaging Non-Believers in Marketing
27:23 - Unique Practical Marketing Advice
29:50 - Audience Q&A Session
31:00 - Sales Perspective on Marketing
32:58 - Finance's Impact on Creativity
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to manage a situation where you think your boss is making an error. Key topics include: why you should always have next steps and a solution; understanding and respecting the culture; and why you shouldn't "make stuff up." Tune in to hear some amusing worst practices and why you might want to keep a "head scratcher list."
Welcome to CMO Confidential, where you get an insider's perspective on the challenges and triumphs of being a Chief Marketing Officer! In this episode, "What Your Team Hates But Won't Tell You! Secrets from Top CMOs," join host Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, as he sits down with marketing powerhouses Leesa Eichberger and Amanda Reierson.
Key topics include:
- Identifying and addressing communication gaps within your team.
- Strategies for conveying bad news effectively.
- The importance of building trust and fostering open dialogue.
- Real-world examples of managing team dynamics and aligning with company culture.
Tune in to hear Leesa, former CMO of Jenny Craig and RingCentral, and Amanda, former CMO at Avant and Chief Growth Officer at Farmers, share their invaluable insights and personal experiences. Whether you're a marketer, advertiser, or just fascinated by the world of marketing, this episode is packed with lessons on leadership and team management.
Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with our latest episodes. Don't forget to like, share, and subscribe. Thanks for listening, and stay safe out there, marketers!
#TeamFeedback #ExecutiveCommunication #ManagingRemoteTeams #TeamSuccessStrategies #MarketingInsights
CHAPTERS:
00:00 - Intro
01:49 - Communication Health Strategies
03:45 - Communicating with Your Boss Effectively
07:03 - Testing the Waters with a New Boss
11:12 - Best and Worst Communication Practices
15:25 - Communicating Bad News Effectively
18:28 - Addressing Mistakes Made by Your Boss
20:20 - Disagreeing and Committing in Conversations
22:05 - Handling Team Pushback on Ideas
26:10 - Funniest Email Story
28:30 - The Importance of Saying "I Don't Know"
30:29 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.co
A CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other functions with their go-to-market strategy and why "marketing structure" is a hot board issue. Key topics include: why people development is more important than ever; why there are so few marketers on boards; how careers benefit from constantly leaving your comfort zone; and the difference between enterprise and marketing thinking. Tune in to hear about candidate faux pas including not eating at the restaurant chain before the interview.
Join us on CMO Confidential with Mike Linton as we uncover "The CMO's Secret Weapon: Are You Missing It?" This episode dives deep into the evolving role of the Chief Marketing Officer, featuring insights from Peri Hansen, a top executive search expert from Korn Ferry with over 25 years of experience. Tune in to hear Peri perspective on the CMO as the connective tissue within an organization—linking sales, strategy, operations, and finance into a cohesive corporate strategy.
Key topics include:
- The transformative power and increased influence of the CMO role in modern enterprises.
- Essential skills and experiences that make a successful CMO.
- Insights into holistic and enterprise thinking for marketing leaders.
- The importance of cross-functional collaboration and financial fluency.
- Strategies for upskilling and talent development within marketing teams.
Peri also shares her expertise on the importance of effective vendor management and the current job market trends for marketing executives. Whether you are an aspiring CMO or a seasoned marketing professional, this episode is packed with valuable advice and real-world examples.
Subscribe to the CMO Confidential channel for more exclusive content and stay ahead in the dynamic world of marketing leadership. Don't miss out on these expert insights—your future as a CMO could depend on it!
#CareerAdvice #CmoJob #MarketingPodcast #Marketing #MikeLinton
CHAPTERS:
00:00 - Intro
00:40 - The CMO as Connective Tissue
05:24 - Holistic Thinking
07:41 - Marketing Structure
11:05 - Upskilling Talent Development and Change Management
13:39 - Job Market
20:16 - How to get to the C-Suite
23:20 - How to judge your career
25:30 - Last question: Funniest story or a piece of advice we haven’t discussed
28:55 - OUTRO
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his career change from consumer goods to technology. Key topics include: why you probably don't need to train your own generative AI model; tips for selecting AI vendors; and the rise of account based marketing in the B2B space where everyone is buying off a spreadsheet. Tune in to hear how to avoid AI "snake oil."
🚀 Explore the Intersection of AI, Mainframes, and Modern Marketing! 🚀
Welcome to this episode of "CMO Confidential," the podcast that takes you deep into the decisions and drama of being a Chief Marketing Officer. Hosted by the seasoned five-time CMO, Mike Linton, this episode features Phil Buckaloo, President of the Infrastructure Modernization Group at Rocket.
**Key topics include:**
- The evolving B2B technology landscape and recovery post-2022.
- The hype and reality of AI and its integration with mainframes.
- Cybersecurity trends and the importance of protecting enterprise data.
- The complexities and benefits of digital transformation.
- Practical advice for marketers navigating tech-heavy industries.
Tune in to hear Phil Buckaloo discuss his journey from brand management at Procter & Gamble to leading technology initiatives at IBM and Rocket. With invaluable insights, Phil shares how AI and mainframes are reshaping marketing strategies and operations.
**Guest Highlight:**
Phil Buckaloo, President of the Infrastructure Modernization Group at Rocket, former General Manager at IBM, and an expert in cloud, mobile, and software business.
**Closing Remark:**
Don't miss this deep dive into the synergy of AI, mainframes, and marketing. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in your marketing career.
🎧 Subscribe and listen to more insightful episodes on Spotify, Apple, YouTube, and the IAR Everything Network.
Stay safe and stay savvy, marketers!
#AI #Mainframes #ModernMarketing #CMOConfidential #MikeLinton #PhilBuckaloo #DigitalTransformation #Cybersecurity #MarketingLeadership
#AiInMarketing #MarketingTechnology #EnterpriseTransactions #BigData #AiApplications
CHAPTERS:
00:00 - Intro
1:34 - B2B Tech Landscape
4:15 - Digital Transformation
7:11 - Modernization Without Disruption
9:12 - Functions Marketers Care About Trapped in the Mainframe Process
10:48 - How AI is Sitting on Top of Mainframe Transactions
13:45 - Transitioning from Marketing to Tech
17:48 - How Companies Should Buy AI
20:25 - When to Train Your Own AI Model
22:43 - How to Pick the Right AI Vendor
25:20 - Advice for Marketers
28:22 - Advice for Marketers Working in Tech
33:02 - Advice for Marketers Interviewing at a Tech Company
34:14 - The MTECH Stack
37:13 - Funniest Story or Practical Advice We Haven’t Talked About Yet
39:07 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketplace, how communities are particularly suited to B2B, why you should "never fall in love" with an influencer, and the difference between "rented" versus "owned" demand. Tune in to hear how to avoid the 3 biggest influencer mistakes - hint, patience is a virtue.
Welcome to **CMO Confidential**, where seasoned CMO Mike Linton delves into the complexities of being a chief marketing officer. In this episode, Mike interviews John Davids, Founder and CEO of Influicity, and author of "Marketing Superpowers." Tune in to hear the secret to building self-propelling brand communities.
**Key topics include**:
- Definition and importance of brand communities
- Strategies to create self-propelling communities
- The role of influencers in community building
- Practical steps for marketers to build and nurture communities
- The impact of AI on influencer marketing
John shares invaluable insights on how communities can organically amplify your brand without relying heavily on paid platforms. Learn about the unifying belief, faith drivers, and actionable steps that can transform an audience into a thriving community.
**Guest Highlights**:
- John Davids, Founder & CEO of Influicity
- Author of "Marketing Superpowers"
**Tune in to hear** expert advice on fostering communities that grow your brand sustainably amidst the changing marketing landscape. Whether you're a seasoned CMO or an aspiring marketer, this episode is packed with actionable insights.
Subscribe to the CMO Confidential Newsletter for Exclusive Content and never miss an episode! Join us on Spotify, Apple, YouTube, and the I Hear Everything Network. Stay informed and stay ahead in the marketing world with **CMO Confidential**.
#BrandCommunities #BrandMagic #InfluencerMarketing #BrandFans #BrandLoyalty
CHAPTERS:
00:00 - Welcome
1:29 - What is a Community
5:27 - Why is Community Important Now
7:36 - How to Build a Community
12:21 - When to Start a Community
16:59 - Thinking About Influencers
20:49 - Influencer Roster
23:10 - Structuring Influencer Contracts
24:31 - Mistakes Brands Make in Community Building
27:40 - Future Trends and AI Impact
29:41 - Funniest Story and Practical Advice
31:43 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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