Episodes
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Want to know why most people cannot get their social media off the ground? Because they are leading with, I am a “mortgage originator” or a “I am a real estate agent” and they hide behind that and don’t show who they really are. The lack of consistency also eats them alive.
In this episode, I interview Christine Beckwith, CEO of 20/20 Vision Your Success coaching along with best-selling author and award-winning mortgage industry executive sales leader. She has written a book every other for 7 years, so she is about to publish her 6th.
As Christine says, “They will not let that thing ride that tarmac long enough to get the nose off the ground. They'll put the flyer up that doesn't get any likes, and then they'll say, "It doesn't work." So join us in this conversation so you can learn how to NOT lose sight of the fact that engagement is not the end game. Engagement is the hallway to the dance. It's not the dance.
Connect with Christine:
IG: https://www.instagram.com/2020visionforsuccess/ Facebook: https://www.facebook.com/christine.beckwith.16Website: https://www.visionyoursuccess.net/
Connect with Michelle:
Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube:
Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group!
https://www.facebook.com/groups/beyondthemethod
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Are you showing up as a highlight reel or as someone we can connect with?
One thing has become clear about how people use Instagram, and it ties directly into their inability to show up consistently due to their fear, or insecurity around not showing up “perfectly.”
In this episode I interview Greg Gale, branch manager at Nova Home Loans in Scottsdale and National Coach with The Core Training. We have an in-depth conversation about why people are failing at showing up consistently, how to solve it, and most importantly how to ensure that their time is fruitful. We all want to be generating business off the platform, but are you your own worst enemy here?
Connect with Greg
IG: https://www.instagram.com/greg_gale_/
Facebook: https://www.facebook.com/Thegaleteam
Book an appointment with Greg: https://solo.to/greg_gale
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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Missing episodes?
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Are you proudly sporting the "busy badge"?
Instagram's power extends beyond just creating leverage; it also fosters community building. Yet, a common refrain persists: many people claim they're "too busy" to engage themselves and show up consistently on the platform.
5 years ago, Tina didn’t even have a presence on Instagram but was selling 130 homes a year. But she saw the writing on the wall and knew that if she wanted to be busy now, she would have to figure it out BACK then.
In this episode, I get to Interview none other than Tina Caul, founder of the Caul Group, #1 east coast team EXP team,consistently in the top 3 out of the entire brokerage, and recently named in the top 25 in the entire nation for ALL brands by Real Trend. This woman is a MONSTER at selling real estate, but a genuinely incredible human!
Connect with Tina
IG: https://www.instagram.com/tina_caul/
Facebook: https://www.facebook.com/tina.caul
ReLAUNCH Facebook Group: https://www.facebook.com/groups/getaccess.global/?ref=share&mibextid=S66gvF&_rdr
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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Have you ever thought about how the way you present something can change its value?
This resonates heavily with the how we produce video content and write copy for our Instagram’s. Are you just another talking head or are you creating a narrative that can really help build a loyal following and community for yourself?
In this episode I get to interview Neal Foard, who has BLOWN my mind with his knowledge of sales, storytelling and perception development. With over 30 years in advertising, this guy is a expert in persuasion.
You will want to listen, rewind, and listen some more to this one!
Connect with Neal
IG: https://www.instagram.com/nealfoard/
Facebook: https://www.facebook.com/nealfoard
Neal’s Story Fire course: https://www.nealfoard.com/
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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Perhaps one of the biggest struggles we see in the world of Real Estate marketing is cookie cutter, boiler plate, in house marketing content. Is there any actual VALUE to it or is it just VAL YOU to you so you can check the “I posted on social media” box?
I went on a search to find someone who was re-writing the script on how in-house marketing was supposed to work, what it should look like, and I found the woman who is KILLING it at changing that game!
In this episode I interview the President of McQuaid & Company Real Estate Services and new author of the INth degree, Tiffany Mcquaid.
The nugget for you to ponder on: How can you create a presence that is PRESENT when you are not?
Connect with Tiffany
IG: https://www.instagram.com/tiffanymcquaid/
Facebook: https://www.facebook.com/tiffanymcquaid
Buy her book!: https://www.amazon.com/INth-Degree-How-Stand-Going/dp/B0CPHVFFBD/ref=mp_s_a_1_1?crid=1J24SEEN2MFRE&keywords=tiffany+mcquaid&qid=1705936657&sprefix=tiffany+mcqu%2Caps%2C200&sr=8-1
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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Consumers when they see activity, they associate it to “productivity.” People will also subconsciously translate that into how well you will do for them.
So, if you have a Facebook page, or an Instagram page, and you haven’t posted in 3 weeks, or your content is subpar, you may inadvertently be hurting your brand. And YES you have a brand, whether you think you do or not.
In this episode I get to interview a GEM of a human, Luke Acree, President of Reminder media who dropped knowledge bomb after knowledge bomb. Honestly could have stopped this episode 10 min in it was THAT GOOD!
The real question of this episode is, “How are you consistently showcasing yourself to the marketplace and controlling the narrative of your brand?”
Connect with Luke
IG: https://www.instagram.com/lukeacree/
Facebook: https://www.facebook.com/lukeacreeRM
Website for Reminder Media: https://remindermedia.com/tour-social/
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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“Every day from that day on, I was going to do a reel in the morning after I wake up.” 2.5 years later there is not a Monday- Friday of any week that this doesn’t happen. What kind of person does it take to make that commitment?
You don’t have to be great at something right out of the gate. But what you do have to be is committed to the journey. If you are trying to be a leader in the mortgage industry, leading from the front is part of that job description. Laura Brandao is a shining example of EXACTLY that!
Laura and I connected on FB after realizing we both went to Rutgers, and in this episode we talk about what it looks like to go all in, and “burn the boats” as they say. Not your typical episode of how to’s, but instead a look into the minds of those who are leading from the front and failing forward in the social media space.
Connect with Laura
IG: https://www.instagram.com/brandao_laura/
Facebook: https://www.facebook.com/laura.brandao.395
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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Do you have a FB group? Are you connected to all of those who are in it on Instagram?
Leveraging a Facebook group with a substantial membership to prospect on Instagram can be a strategic way to expand your reach and deepen engagement with your audience. But what are some of the simple ways to accomplish this? How do you leverage this data?
In this episode I get the pleasure of Interviewing Karen Cooper, creator of the Empowering Women in Real Estate FB Group, which is one of the largest female ONLY groups on Facebook! Together we dig into how she uses her group, where Instagram comes in, and we also talk about all things personal VS business account on IG and where the intersection of it all lies.
This is a jam packed 50 min episode!
Connect with Karen
IG: https://www.instagram.com/karen.w.cooper/
Facebook: https://www.facebook.com/karen.w.cooper
FB Group: https://www.facebook.com/groups/270964189759362
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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Two years can transform a world, and it’s time to dive back into that evolution.
In the last two years, Instagram has really changed; it's now all about listening to what the audience wants, which is less about slick, perfect videos and more about real, relatable content that brings a breath of fresh air. People are looking for honest stories they can connect with, not just the flashy, highly edited stuff.
Brace yourselves for Round 2 with Phil Treadwell, who's coming back to the podcast by popular demand—his last visit racked up five times more downloads than any other episode! We'll dive into the huge changes in both his life and the Instagram scene, and reflect on the power of mindset through it all.
Connect with Phil
IG: https://www.instagram.com/philtreadwell/
Facebook: https://www.facebook.com/pdtreadwell
Website: https://philtreadwell.com/coaching
And M1 Coaching: https://m1academy.app/free
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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Agents are still asking the age-old question of “should I have a business and a personal account or just one?”
The division created by maintaining two distinct Instagram profiles is precisely why numerous agents struggle to achieve success on the platform. The most effective and rapid method to expand your business is by fostering a community on Instagram. However, this becomes virtually unattainable when there's a separation between personal and business accounts
In this episode I get to interview Marjorie Adam, a 28 year veteran in the real estate industry, who not only sells a CRAP ton of real estate, but she is a podcaster herself, a mogul in the real estate coaching space AND a mom herself, and you know what she brought to light? Having two accounts is how realtors have been TAUGHT in the past.
Connect with Marjorie
IG: https://www.instagram.com/themarjorieadamteam/
Facebook: https://www.facebook.com/marjorie.adam.94
Website: https://www.marjorieadamteam.com/?fbclid=IwAR2DOYkuLrBF-K0GxcpPl1Q9v9qRH69fjwpxoS0aTyHl1m9d2tqHkiL9tEk
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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Ever thought about the crucial intersection between your Instagram strategy and email marketing efforts?
Though 'consistency' is key, there's much more beneath the surface. It's not solely about the words you choose; the visuals matter just as much. To ensure your emails are opened and read, they must be visually appealing, engaging, and dynamic. Similarly, to keep followers engaged on Instagram, mastering the art of storytelling is crucial, alongside maintaining a visually attractive and consistent feed.
In this episode I interview long time friend, Christine George, Co-Founder of Post and Beam Creative, and we dive into ALL things related to the intersection of these two mediums. They really are designed to be synonymous, but listen in to hear some of the specific questions I get answered for us all!
Connect with Christine
IG: https://www.instagram.com/christinecarlogeorge/
Facebook: https://www.facebook.com/christinecarlogeorge
Website: https://www.postandbeamcreative.com
Clicks to closings course: https://www.postandbeamcreative.com/clickstoclosings
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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As a lender do you really understand your task as a content creator on Instagram? Do you know how to shift from being a content consumer to someone who is focused on CONNECTION through content?
One of the most important pieces to how to leverage Instagram is understanding how to connect and there is a unique strategy that allows you to USE strong relationships you already have so you can build more. SO simple and SO brilliant!
In this episode, I get to chat with CPO of Shape Professional Services Scott Payne, and can I just be the first to say that the story behind how he started in the Mortgage industry and then progressed into the Lead Management system is a TEAR JERKER. Please bring some Kleenex on this one.
Connect with Scott
IG: https://www.instagram.com/shape_professional_services/
Facebook: https://www.facebook.com/scott.payne.79025
Schedule a meeting with Scott: https://calendly.com/sdp-solutions
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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How many of you listening to this have ever asked, “should I have a business and personal account separately?”
It is the age-old question that even after almost 10 years in the business is STILL something I hear weekly from clients. There is one of you, and there is one account.
In this episode I got the immense pleasure of interviewing former Executive Consultant + Chief Strategist at WomanUP!®, Debra Trappen, about the value of authenticity and how your Instagram can, and should, feel like a live blog for you to come back to. We also talk about the phrase “senseless hustle” as it relates to what you are doing on the platform. This is an episode designed to help give you permission to be 100% who you are and to show up that way!
Connect with Debra
IG: https://www.instagram.com/debra11/
Facebook: https://www.facebook.com/debra11
Website: https://debratrappen.com/welcome
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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Have you ever “almost” posted something, but then stopped out of fear of what someone might think or say?
It is important to know why you are posting, and who you are posting for. It is also important to remember that you are not going to be for everyone, and that is ok too. Sharing vulnerable or challenging content can foster deeper connections and people often appreciate honesty and vulnerability.
In this episode, I dive into the topic of vulnerability with Nicole Reuth, the top lender in CO. A powerhouse for women in the mortgage industry, we explore how overcoming fears to create content can pave the way for personal and professional growth, resonating deeply with your audience.
Connect with Nicole
IG: https://www.instagram.com/theruethteam/
Facebook: https://www.facebook.com/nicolerueth
YouTube: https://www.youtube.com/@TheRuethTeam
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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It is no secret that Instagram is my platform of choice, but why? Is Instagram really the platform that can do it all?
The truth is that sales calls are a necessity in our business, regardless of how we generate them, but Instagram can give us the opportunity to alleviate the “salesy” feeling from both the ask for the appointment, and the actual call itself. But how you ask?
Join me as I Interview Josh Pitts, CEO & Founder of Shred Media, who ironically, I have known for about 4 years but never just reached out to until now! We talk about how as a successful Mortgage professional Josh leveraged his “connection” with other agents to win and separate himself as the one trying to earn their business.
Connect with Josh
IG: https://www.instagram.com/joshpittsshred/
Facebook: https://www.facebook.com/thejoshpitts
YouTube: https://www.youtube.com/@ShredMedia
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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Have you ever met someone that really pushes your boundaries not just for how you think about others, but with how you think about yourself?
The word “everyone” is a common part of a lot of Realtor’s vocabulary. When they are talking about who they serve, who they are willing to work with, and even in their day to day lives. But why is that an issue?
We talk about YouTube, we talk about scalability, we talk about how I produce content on IG, and in this episode, I am tested personally as a coach.
Connect with Will
IG: https://www.instagram.com/will_grimes/
Facebook: https://www.facebook.com/will.grimes.12
YouTube:https://www.youtube.com/@livingindenverpropertybros
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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Getting into real estate is not a get rich quick game, although some come in and have raving success right out of the gate. But why?
The answer lies in two things: Are you running your day to day like an actual business or is it purely transactional? And secondly, do you understand sales?
Both questions are answered and deeply explored with my new friend, and GSD Mode’s very own, Joshua Smith. He is a paid advertising NINJA, but he got there by understanding the fundamental principal of creating his real estate career as a business. That business has led him to having over 120 franchise offices country wide, an uber successful coaching company, and a killer podcast of his own.
Tune in with me, but I can promise you, this is going to have a follow up episode!
Connect with Josh:
IG: https://www.instagram.com/joshuasmithgsd/
Facebook: https://www.facebook.com/JoshuaSmithGSD
YouTube: https://www.youtube.com/@JoshuaSmithGSDMode
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
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Accessory Dwelling Units (ADU’s) have surged in popularity across California as they offer a versatile solution for accommodating multiple generations under one roof. Something that as the affordability in the state has gone down, happens less.
But how does Instagram tie in here? Insert Kendyl Young, a Multi income stream entrepreneur who is actively selling real estate in La Quinada, Glendale, and Pasadena while pursuing her passion project: and ADU Masterclass.
In this episode I talk with Kendyl about how she is using Instagram to connect with more agents so that they have the knowledge they need to educate their buyers on ADU’s and the financial possibilities it brings.
Connect with Kendyl
IG: https://www.instagram.com/kendylyoung/
Facebook: https://www.facebook.com/kendylyoung
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/beyondthemethod
Need a Dynamic Speaker for an Event or Group? Duh...Me!
Email: [email protected]
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Do you know the difference between being an “Influencer” and having “Influence?”
The two are very different, yet so many people are focused on the wrong one of the two.
In this Episode I get to interview a very special and incredibly humble C-suite female, Laura O’Connor who is the President and CEO of JPAR Affiliated Network. Laura and I dig into how an organization with Nationwide reach and offices, can create a community that feels one-to-one on Instagram. We also talk about WHY Laura decided her organization needed Instagram as compared to some of the other social platforms.
Many times, larger organizations think that because of the size of their brand they are influencers in the industry, and they assume, “everyone should just know them.” Let’s dig into why that’s the wrong choice.
Connect with Laura & JPAR
Website: https://grow.jpar.com
IG: https://www.instagram.com/jparwhereyouare/
Facebook: https://www.facebook.com/LauraKManningMT
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/241809630405784
Need a Dynamic Speaker for an Event or Group? Duh...Me!
https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing
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Relevancy is the quality or state of being closely connected. You’ve heard of it yeah? Social media is not something to be “aimlessly scrolling,” but instead something we need to leverage as an opportunity to connect on a deeper level. We get to leverage our influence, scale it, and that create relevance for long into the future.
In this episode, I get to interview a VERY close and dear friend, none other than Cindy Ertman. Not only is she the queen of the Mortgage Industry, but she is also the CEO of The Defining Difference. In addition to that she has beenacknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine for 5 years in a row and been named in the Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine for more than a decade.
Cindy has truly dedicated her life to empowering the growth of mortgage professionals. Join me for a raw, honest, and hard facts episode with my incredible friend!
Connect with Cindy:
Website: https://thedefiningdifference.com/
IG: https://www.instagram.com/cindyertman/
Facebook: https://www.facebook.com/cindy.ertman
Connect with Michelle:
Website: https://bermanmediapd.com/
Instagram @BermanMediaSocial
YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ
Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻
https://www.facebook.com/groups/241809630405784
Need a Dynamic Speaker for an Event or Group? Duh...Me!
https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing
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