Episodes
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In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Helge Trettoe Olsen, CEO and owner of Resqunit, about a crucial solution to the pressing issue of ghost gear in fishing. Helge shares the story behind Resqunit's innovative technology, which helps fishermen recover lost traps and minimize environmental damage caused by abandoned fishing gear. They discuss the significant challenges facing the fishing community, including conflicts among fishermen and how younger generations are more open to adopting sustainable practices. Additionally, Helge reveals exciting plans to integrate GPS features into their product, making it even easier for fishermen to track their gear. Join us as we explore how Resqunit is transforming fishing practices and contributing to healthier oceans.
𝗡𝗢𝗧𝗔𝗕𝗟𝗘 𝗠𝗢𝗠𝗘𝗡𝗧𝗦
00:00 – Introduction and Guest Welcome
00:26 – Helge Olsen's Journey to Resqunit
01:44 – Understanding the Magnitude of Fishing Gear Loss
02:55 – Target Market and Product Application
05:09 – How the Backup Buoy System Works
06:38 – The Impact of Ghost Gear
12:02 – Challenges and Solutions in the Fishing Industry
22:43 – Global Expansion and Unique Use Cases
29:41 – Future Developments and Anti-Theft Features
𝗔𝗕𝗢𝗨𝗧 𝗛𝗘𝗟𝗚𝗘 𝗧𝗥𝗘𝗧𝗧𝗢𝗘 𝗢𝗟𝗦𝗘𝗡
Helge Trettoe Olsen has extensive experience in entrepreneurship, business development, and C-suite roles. He has successfully exited two companies that he either founded or co-founded. His first exit was with ETRIP AS (2007–2014), a company he founded in 2007, where he held a 70% majority stake at the time it was acquired by private equity-owned ABAX AS in 2014. Three years later, in 2017, he sold his self-developed patented invention, Shield—a sensor that detects scratches and dents on vehicles.
Before his entrepreneurial ventures, Mr. Olsen served as the regional manager of Konica Minolta Business Solutions Norway AS (1998–2004), overseeing operations in Stavanger, Hordaland, Haugesund, and Møre og Romsdal. He has a background in IT and holds a Microsoft Certified Professional certification.
𝗟𝗘𝗔𝗥𝗡 𝗠𝗢𝗥𝗘 𝗔𝗕𝗢𝗨𝗧 𝗛𝗘𝗟𝗚𝗘 𝗧𝗥𝗘𝗧𝗧𝗢𝗘 𝗢𝗟𝗦𝗘𝗡 & 𝗥𝗘𝗦𝗤𝗨𝗡𝗜𝗧
Linkedin: https://www.linkedin.com/in/trettolsen/
Website: www.resqunit.com
Youtube:: https://www.youtube.com/@Resqunit
▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou...
▪️ Want to be a guest? Visit: https://bit.ly/3BetCkf
▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
FIND US ONLINE 🤳
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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In this episode of the Conscious Design Podcast, host Ian Peterman talks with Matthew Bertulli, CEO and co-founder of Lomi and Pela Case. Matthew shares their exciting journey from creating the Pela Case to launching Lomi, a home composting device that makes it easy for families to reduce food waste. Discover how Lomi turns food waste into natural fertilizer right in your kitchen!
Matthew also talks about their crowdfunding success and the challenges of teaching people about smart waste management. Learn how Lomi is helping to create a greener future—one kitchen at a time!
Notable Moments:
00:00 – Introduction and Guest Welcome
00:36 – From Phone Cases to Composting Devices: The Birth of Lomi
03:10 – How Lomi Works and Its Role in Waste Management
10:35 – Launching Lomi: From Idea to Market & Market Insights
21:37 – The Future of Lomi, Urban Composting, and Waste Management
38:38 – Advancing Compostable Materials and Waste Management Innovations
49:23 – Education’s Impact on Sustainability and Exploring Biodegradable Solutions
About Matthew Bertulli
Matt is the co-founder and CEO of Pela Case & Lomi. The company is a certified B-corp, has Jay-Z's Marcy
Venture Projects as a notable investor, was named Top 10 in the Canadian Business Growth 500 ranking and
are #1 in Deloitte’s Fast 50 for cleantech businesses in Canada.
Learn More About Matthew Bertulli & Lomi
Facebook: https://www.facebook.com/meetlomi
Linkedin: https://www.linkedin.com/in/mbertulli/
Instagram: https://www.instagram.com/getlomi/
Website: https://lomi.com/
Youtube:: https://www.youtube.com/channel/UC83AV0X4zbby3_s9pk5urcw
▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou...
▪️ Want to be a guest? Visit: https://bit.ly/3BetCkf
▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
FIND US ONLINE 🤳
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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Missing episodes?
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In this episode of Conscious Design, host Ian Peterman welcomes Yaron Ben Nun, the visionary founder and CTO of Nostromo Energy. Discover how this groundbreaking company is revolutionizing commercial buildings with innovative water-based energy storage systems and sustainable energy solutions. Yaron shares his inspiring journey from film director to clean energy pioneer, driven by his passion for addressing energy challenges, especially in regions where commercial cooling can consume a staggering 60% of electricity.
Nostromo Energy’s sustainable solution leverages the latent heat of water, offering an eco-friendly alternative to traditional lithium-ion batteries. Yaron reveals how this cutting-edge technology not only helps businesses save up to 15% on energy bills but also transforms commercial spaces like malls, airports, and hospitals into grid-interactive assets. This transformation plays a vital role in stabilizing power grids and promoting energy efficiency.
Notable Moments:
00:00 - Introduction and Guest Welcome
00:39 - The Origin Story of Nostromo Energy
13:33 - Transforming Commercial Buildings into Grid Assets
18:26 - Why Water-Based Storage Outshines Lithium in Urban Energy Systems
28:20 - How Water-Based Energy Systems Cut Energy Bills
34:20 - Microgrids and Hybrid Energy Solutions
40:25 - Outstanding Energy Project of 2024: Nostromo’s Award-Winning Innovation
About Yaron Ben Nun and Nostromo Energy
Yaron Ben Nun is the CTO and Founder of Nostromo Energy. He is a passionate advocate for environmental sustainability and responsible natural resource management. Before establishing Nostromo, he held key managerial roles in software companies focused on clean-tech and industrial performance. He is trained as an electrician and has been recognized as an "Energy Conservation Master" by the Israeli Ministry of National Infrastructure, Energy, and Water Resources.
Learn More about Yaron Ben Nun and Nostromo Energy
Linkedin: https://www.linkedin.com/in/yaron-ben-nun-b044662b/
Facebook: https://www.facebook.com/p/Nostromo-Energy-100063673606168/
Youtube: https://www.youtube.com/channel/UC9mU-RH4sF9WnlQUQjQIJvw
Website: https://nostromo.energy/
We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."
If you enjoy our content, please support us by subscribing and sharing our episodes! What are your thoughts on water-based energy storage solutions? Let us know in the comments!
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Are you passionate about sustainable 3D printing and circular economy solutions? In this episode of the Conscious Design Podcast, host Ian Peterman interviews Ravi Toor, Managing Director of Filamentive, a UK-based leader in eco-friendly 3D printing filaments made from recycled plastics. Discover how Filamentive is revolutionizing the 3D printing industry by providing sustainable solutions that reduce plastic waste and promote a circular economy.
Be inspired by Ravi’s journey in founding Filamentive and his commitment to sustainability.He shares the challenges and innovations associated with using recycled materials in 3D printing and discusses how these recycled filaments can help lower the carbon footprint of 3D printing without sacrificing quality or performance. Additionally, you’ll discover how makers, engineers, and educators are embracing these innovative materials to create a more sustainable future in manufacturing.
Notable Moments:
00:00 - Introduction and Guest Welcome
00:23 - The Origin Story of Filamentive
02:24 - The Shift to Sustainable 3D Printing: Prioritizing Recycled Filament
04:43 - How Open Loop Recycling Extends the Life of PLA and Other Plastics
15:55 - Overcoming Hurdles in 3D Printing: Circular Economy and Sustainable Use of PHA
28:42 - Carbon Footprints and the Future of Measuring Sustainability in 3D Printing
About Ravi Toor and Filamentive
Ravi Toor is the Managing Director of Filamentive, a leading UK brand specializing in 3D printing materials committed to environmental sustainability.
The company was founded to address the need for increased use of recycled plastics in 3D printing and to alleviate market concerns regarding quality and long-term sustainability. Filamentive’s materials are trusted by educators, engineers, and makers worldwide, enabling thousands of 3D printer operators to reduce their environmental impact and move toward a circular economy.
Learn More about Ravi Toor and Filamentive
Linkedin: https://www.linkedin.com/in/ravitoor/
Instagram: https://www.instagram.com/Filamentive/
X: https://x.com/filamentive
Website: https://filamentive.com
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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What’s Happening Underwater? Join the Fight Against Ghost Gear!
Our oceans are in crisis. Every year, an estimated 640,000 tons of ghost gear are abandoned, endangering marine life and disrupting fragile ecosystems. In this episode of Conscious Design, host Ian Peterman sits down with Andrew Polanyi, Executive Director of Ocean AID, to explore innovative solutions to this pressing issue. Join us as Andrew shares his journey from Toronto to Victoria, BC, and highlights the alarming impact of underwater plastic waste and ghost gear on our oceans. Discover how Ocean AID leverages groundbreaking sonar technology and artificial intelligence (AI) to locate and remove ghost gear while promoting sustainable practices in fisheries management and marine mammal protection.
Tune in to see how AI is revolutionizing ocean conservation and why effective ocean management and progressive government policies are essential for a healthier planet. If you're passionate about preserving our oceans, this episode is a must-listen!
Notable Moments:
00:00 Introduction and Guest Welcome
00:32 The Origin Story of Ocean Aid
05:47 Uncovering the Hidden Problem of Ocean Plastic and Ghost Gear
10:11 How Sonar Technology Detects Underwater Hazards
15:46 Tackling Ocean Pollution with Advanced Technology
18:06 Addressing the Challenges of Lost Traps and Nets
21:46 The High Price of Lost Fishing Gear and Recovery Solutions
24:59 How OceanAid is Revolutionizing Marine Monitoring Solutions
34:30 Addressing Shoreline Pollution with AI Technology
About Ocean Aid
Ocean AID is a pre-seed B2B startup based in Victoria, BC, Canada, revolutionizing underwater object detection with our Automatic Target Recognition (ATR) system. By harnessing the power of sonar and AI, our system detects and maps underwater objects in real-time, addressing the costly, time-consuming, and expert-dependent challenges of traditional marine monitoring methods.
Learn More About Andrew Polanyi & Ocean Aid:
Linkedin: https://www.linkedin.com/in/andrew-polanyi-8a1530119/
Facebook: https://www.facebook.com/people/Ocean-AID/100094497643565/
Website: https://oceanaid.ca/
𝗙𝗜𝗡𝗗 𝗨𝗦 𝗢𝗡𝗟𝗜𝗡𝗘 🤳
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Visit our website: https://www.petermanfirm.com/We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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In this episode of Conscious Design, host Ian Peterman speaks with Daphne Nissenbaum, CEO of TIPA®, about revolutionary advancements in compostable packaging. Discover how TIPA is breaking barriers with innovative materials that not only replace conventional plastics but are also fully compostable, addressing the pressing issue of plastic waste in the food and fashion industries. Join us as we delve into Daphne's inspiring journey, the challenges of developing sustainable solutions, and the future of eco-friendly packaging. Learn how brands can enhance their sustainability efforts while maintaining quality and consumer experience. Tune in to explore the ultimate path toward a greener future!
Notable Moments:
00:00 Introduction and Guest Welcome
00:28 The Origin Story of TIPA
01:41 Development and Launch of Compostable Packaging
02:52 First and Second Generation Products
03:48 Challenges and Innovations in Packaging
10:37 Market Position and Pricing
13:27 Focus on the Food Industry
16:21 Future Prospects and Conclusion
About Daphna Nissenbaum
Daphna Nissenbaum is the CEO and co-founder of TIPA, a leading developer compostable packaging solutions.
Learn More About Daphna Nissenbaum & TIPA® Compostable Packaging
Linkedin: https://www.linkedin.com/in/daphna-nissenbaum/
Instagram: https://www.instagram.com/tipacorp/?hl=en
Website: https://tipa-corp.com/
Youtube:: https://www.youtube.com/@TIPAcorp
FIND US ONLINE 🤳
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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Join host Ian Peterman in this inspiring episode of Conscious Design as he interviews Leva Konaté, an account executive at Pretty Plastic. Konaté shares the remarkable journey of Pretty Plastic, which began in 2017 with a commitment to sustainability and eco-friendly construction through the use of 100% recycled building materials. The company initially focused on creating innovative building tiles from household HDPE plastics, earning accolades for their unique designs. As they transitioned to working with PVC, they faced significant challenges but ultimately succeeded in developing high-quality tiles that repurpose PVC waste from various sources. This episode explores Pretty Plastic's dedication to circularity in the construction sector, highlighting their aesthetically pleasing and easy-to-install tiles designed specifically for schools and utility buildings.
Notable Moments:
00:00 - Introduction and Guest Welcome
00:26 - The Origin Story of Pretty Plastic
04:22 - Challenges and Innovations in Recycling PVC
06:50 - Product Development and Market Expansion
16:05 - Sustainability and Future Plans
34:35 - Conclusion and Contact Information
About Pretty Plastic
Pretty Plastic transforms waste into stunning, safe, and enduring facade and roof claddings, championing a circular economy where resources thrive in a cycle of continuous renewal. Our tiles are made of 100% recycled PVC. Embrace the beauty of upcycling, one tile at a time – from trash to tile, building(s) from waste.
Learn More About Pretty Plastic
Linkedin: https://www.linkedin.com/company/prettyplastic/
Instagram: https://www.instagram.com/we_are_prettyplastic/
Website: https://www.prettyplastic.nl/
Pinterest: https://nl.pinterest.com/weareprettyplastic/
▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou...
▪️ Want to be a guest? Visit: https://bit.ly/3BetCkf
▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
FIND US ONLINE 🤳
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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In this episode of the Conscious Design Podcast, host Ian Peterman talks with Christoph Schiller, VP of Sales and Marketing at Woodly, to explore the future of sustainable packaging. Discover how Woodly’s innovative, wood-based bioplastics are transforming industries by reducing CO2 emissions, extending food shelf life, and providing a recyclable alternative to traditional plastics. Christoph discusses the challenges of scaling bio-based materials, their exciting expansion plans into the U.S., and Woodly’s role in promoting a circular economy.
Notable Moments:
00:25 The Origin Story of Woodley & Focus on Food Industry
03:34 Overcoming Marketing Challenges and the Impact on Sustainability
06:36 Growing Beyond Finland and New Market Opportunities
11:14 Innovations, Recycling, and Embracing a Circular Economy
14:49 Durability and Reusability: How Woodly Compete with Fossil-Based Plastics
19:05 Exploring Future Applications
About Woodly®
Woodly® is a Finnish green tech company that produces cellulosic polymers. Its goal is to tackle two of the most pressing challenges of our time: global warming and food waste. Christopher Schiller, the VP of Sales and Marketing at Woodly, has spent over 15 years in the packaging industry, working for major companies in both paper and flexible packaging. With Woodly being a hybrid between these two fields, it was a natural fit for Christopher, given his passion for people and sustainability.
Learn More About Woodly®
Linkedin: https://www.linkedin.com/company/woodlymaterial/
Instagram: https://www.instagram.com/woodlymaterial/
Website: https://woodly.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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In this insightful episode of the Conscious Design Podcast, host Ian Peterman welcomes Willow Hill, co-founder and Chief Creative Officer of Scout Lab, to discuss how to avoid common mistakes in eco-friendly branding and learn effective strategies for creating a sustainable brand. As the demand for sustainability in business grows, Willow shares insights on moving away from outdated, fear-based marketing towards crafting positive, inspiring brand narratives that drive lasting change.
NOTABLE MOMENTS
02:32 - Consumer Trends and Building a Greener Economy
07:02 - Legacy Branding and Creating Impactful Brands
15:25 - Positive Psychology and Brand Influence
27:16 - Balancing Brand Actions and Building Strong Communities
34:54 - Understanding Customers and the Push for Sustainability
This episode is perfect for both startups and established brands aiming to avoid greenwashing and build a profitable, eco-friendly business. Watch now for practical tips that will help your brand connect with today’s eco-conscious consumers, especially Millennials and Gen Z!
ABOUT WILLOW HILL
Willow Hill is an entrepreneur and award-winning Chief Creative Officer at the helm of building the purpose-driven brands of tomorrow. As the Co-Founder and Chief Creative Officer of Scout Lab, purpose driven agency of the year, her clients include Wix.com, Adidas, Venmo, and scaling startups such as Ritual, Maple, Hey Jane, and more. Priopurpose-drivenr to Scout Lab, she built and launched Airbnb's global brand, introducing the Airbnb rebrand to the world via major global campaigns. Today she is an LP at the Airbnb Angels fund and angel investor in machine learning and AI. Willow is a global speaker on the future of sustainability and building brands for the next generation. Her repertoire of achievements include speaking at the Harvard Business School, being recognized as a Forbes Next 1000, and serving on the Dieline Awards jury among many others. Her work has been featured by Forbes, The Disney Channel, AdWeek, Nylon, Rolling Stone, and more.
Learn more about Willow Hill and Scout Lab
https://www.linkedin.com/in/willowh/
https://www.instagram.com/scoutlabco/
https://www.scoutlab.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. -
Discover How Recycled Materials Are Transforming Modern Architecture with David Hertz
In this episode of Conscious Design, renowned architect David Hertz shows us how recycled materials are changing the way we build today. David talks about his journey from environmental activism in Malibu to his work with SkySource and XPRIZE. Learn how he uses materials like recycled concrete and airplane wings in innovative projects like the 747 Wing House and the Sail House.
David explains how using green technologies and materials you might not expect can make architecture more sustainable. He also discusses the bigger picture, including the need for better environmental practices and the limits of current economic models. Watch to find out how David’s ideas are helping create a greener future for building design.
Notable moments:
0:53 - David Hertz’s Background and Environmental Work
03:57 - Using Recycled Materials in Building Design
08:20- The 747 Wing House and Sail House
17:58 - Green Technologies and Local materials
23:34 - Challenges and Future of Green Architecture
48:30 - David Hertz’s Resilience Foundation and Global projects
About David Hertz
David Hertz is an Architect, inventor, and educator. He is known for his work in sustainable architecture and as an early innovator in developing recycled building materials. David has been working at the edge of sustainability and the forefront of regenerative architecture for 40 years. As a systems thinker, he engages in various fields through design and believes in expanding the conceptual limits of architecture. David taught sustainable design and mentored students at his alma mater, SCI-Arc, as well as Art Center College of Design, Yale, and USC. In 2016, David founded Skysource to democratize water, and his efforts culminated in winning the Water Abundance XPRIZE in 2018 and the Cooper Hewitt, Smithsonian Design Museum's National Design Award for Climate Action in 2022.
Learn more about David Hertz and David Hertz Architects and Skysource
https://www.linkedin.com/in/david-hertz-faia
https://www.facebook.com/davidhertzarchitects/
https://www.instagram.com/davidhertz_studioea/
https://davidhertzfaia.com
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
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Join host Ian Peterman as he explores the innovative world of eco-friendly tattoo supplies with Ryan Hanna and Lee D'Angelo from Good Judy Inc. Discover how Good Judy Inc. began with a desire to reduce the environmental impact of tattooing, offering biodegradable materials and repairable machines. Learn about their journey through the challenges of greenwashing and certification processes. Tune in to hear about their commitment to sustainable practices and their vision for the future of the tattoo industry.
Notable Moments:
00:43 Eco-Friendly Tattoo Supply Company's Origin Story And Products
4:09 Sustainable Tattoo Products And Manufacturing Partnerships
9:44 Certification And Testing Of Tattoo Products
16:54 A Focus On Product Testing And Development
21:45 Industry's Challenges And Solutions
About Good Judy Inc.:
With the largest variety of certified compostable and biodegradable tattoo supplies, Good Judy makes it easy for tattoo artists to choose responsibly made supplies. Offered at affordable prices, we are committed to doing the work so ditching the plastic feels like a relief not a burden.
Learn more about Ryan Hanna, Lee D'Angelo and Good Judy Inc.:
https://www.linkedin.com/company/good-judy-inc
https://www.instagram.com/goodjudy.ca
www.goodjudy.ca
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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How can fashion be both luxurious and sustainable? Find out in this episode of Conscious Design, as host Ian Peterman explores sustainable fashion with Nancy Taylor, VP of Design at Lolë. Nancy shares her transition from launching époque évolution to spearheading sustainable practices at Lolë. Discover the path to B Corp certification and the hurdles of introducing sustainable materials in the fashion industry. Listen in as Nancy emphasizes the importance of consumer education in fostering a sustainable future.
Notable Moments:
00:48 B Corp certification in the fashion industry
5:00 Circularity in the apparel industry
10:44 Sustainable materials and fashion design
19:07 Clothing focused on stretch and customer experience
23:41 Education as key to change
About Nancy Taylor:
Global Apparel Executive Nancy Taylor is an influential leader known for her visionary approach to combining fashion with sustainability. Her commitment has significantly impacted Lolë's strategic direction, aiming to foster both environmental responsibility and consumer connection.
Learn more about Nancy Taylor, Lolë Brands and époque évolution:
https://www.linkedin.com/in/nancy-taylor-b839198/
https://www.instagram.com/lole/
https://www.instagram.com/epoqueevolution/
https://www.lolelife.com/
https://epoqueevolution.com/
Want to be a guest? Visit: https://bit.ly/3BetCkf
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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Can a small business truly revolutionize sustainable practices? Discover how in this episode of Conscious Design, as host Ian Peterman talks with Aidan Riehl, founder of Ecoternatives. Aidan talks about the challenges of making sustainability affordable and the solutions he's implementing through his startup. They discuss the inception of Ecoternatives, born from a desire to tackle plastic pollution and the high cost of sustainable products. Aidan also shares insights on market dynamics, the influence of consumer trust, and his strategies for offering cost-effective eco-friendly products.
Notable Moments:
02:07 Eco-Friendly Products And Evaluating Their Authenticity
06:59 Marketing Strategies And Cost-Effectiveness
12:40 Retail Budget And Green Premium
17:01 Business With A Focus On Affordability And Quality
About Aidan Riehl:
Aidan is a 22 year old entrepreneur from Hawaii that has been working on his startup Ecoternatives for the past 3 years. He believes in creating social, and environmental change through business and innovation. He studied economics at Cal Poly, and recently attended their summer accelerator to continue pushing the limits of what it means to shop sustainably at affordable prices.
Learn more about Aidan Riehl and Ecoternatives:
https://www.linkedin.com/in/aidan-riehl-380983203/
https://www.instagram.com/ecoternatives.co/?hl=en
https://www.ecoternatives.co (Use this code for a free gift in your order: CDPODCAST)
Sign up for the app waitlist: https://forms.gle/vRv4ZCmsFU9QyvLV8
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Join host Ian Peterman in a thought-provoking discussion with Malin Leschly, Chief Design Officer at Logitech, about integrating sustainability into design and brand innovation. Malin shares insights from her background and her strategic role in steering Logitech's design ethos towards sustainable practices. Discover how Logitech balances user experience with environmental responsibilities, explores new materials, and approaches product packaging with sustainability at the forefront. This episode dives deep into the challenges and successes of creating eco-friendly products that are both durable and desirable.
Notable Moments:
0:52 Design At Logitech Focusing On Insights And Circular Economy
06:05 Product Design And Packaging For Logitech's Education Products
14:07 Sustainable Design And Packaging In The Tech Industry
23:26 Materials, Repairability, And Circularity In Product Design
28:51 The Art Concept And System Thinking
About Malin Leschly:
Malin is the newly appointed Chief Design Officer at Logitech. As a design and brand strategist specializing in innovation, along with a Stanford MBA, and more than 20 years of experience across fast-moving consumer goods and consumer electronics, she is a hybrid thinker that operates at the intersection of business and design.
Bringing together her interests in strategy, design, branding and entrepreneurship, Malin co-founded the nationally recognized San Francisco based retail company Flicka, which mixed the latest from established and up-and-coming designers from the Scandinavian fashion and design scenes.
Malin has also served as Board Chair and on the management board of the Stanford Alumni Consulting Team, which engages Stanford MBAs in providing pro bono management consulting expertise to nonprofits.
Learn more about Malin Leschly and Logitech:
https://www.linkedin.com/in/malinleschly/
www.logitech.com
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Shemaryl Panerio
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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The evolution of hemp and the stories that are in the hemp bubble.
The story of Western Colorado's CBD hemp hustle during the peak and collapse. Documentary series produced by Plotline.
In this episode, Ian Peterman talks with Ryan McKeever, a veteran TV commercial director turned hemp farmer. Ryan discusses his transition to the forefront of the hemp industry, starting with his early work on CBD media productions to farming hemp on his property. He details the volatile shifts in the hemp market, from the boom in CBD prices to the advent of Delta-8 THC, exploring the economic impacts and opportunities within the industry. The episode dives into the challenges of market trust and the potential of hemp in sustainable applications like hempcrete and bio-composites.
Notable Moments:
01:03 Hemp Farming And CBD Industry
08:26 Hemp Industry Evolution From CBD To Building Materials
20:05 Building Trust In The Hemp Industry Through Regulation
24:20 Carbon Sequestration And Supply Chain Transparency In The Industry
29:12 Potential Risks And Rewards: Importance Of The Industry's Changes
34:42 Insights On Its Potential Uses And Benefits
About Ryan McKeever:
Ryan McKeever is a 30-time award-winning producer and director with an entrepreneurial spirit and a passion for storytelling. Over the past 23 years, he has successfully led teams of over 100 people in high-stress environments, achieving bottom-line success. He has utilized his expertise to inspire both startups and Fortune 500 companies, consistently delivering a stream of innovative ideas and solutions that drive successful business outcomes and significantly boost brand recognition globally.
Learn more about Ryan McKeever and Hemp Valley Colorado:
https://www.linkedin.com/in/ryanjmckeever/
https://www.plotlinespeaks.com/
https://www.linkedin.com/company/hemp-valley-colorado/
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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Join host Ian Peterman as he taps into the transformative power of solar energy with Bruce Dietzen, the innovative mind behind modern sustainable projects such as the Hemp Car and DrawdownHemp. In this episode, Bruce shares his insights on using hemp and other high biomass feed crops to drive sustainable innovations across various industries. From biochar as a method for carbon sequestration to the potential of structural batteries in electric vehicles, this discussion explores the intersection of environmental technology and practical applications that can lead to a greener future.
Notable Moments:
0:41 Hemp As A Solution To Climate Change. Its Potential To Avoid Carbon
04:10 Climate Change Solutions, Including Biochar, M Creek Building Products
8:44 Hemp Solution For Industries, Including Food, Building Materials
13:39 Flax Fibers For E-Bike Construction, Focusing On Durability And Range
19:02 Sustainable Materials And Farming Practices
23:14 Using Solar For Applications, Including Agriculture, Industry, And Buildings
28:15 Plants For Energy And Reducing Carbon Emissions
34:27 Potential For A More Eco-Friendly Transportation Industry
About Bruce Dietzen:
Bruce Dietzen is a pioneering environmentalist and entrepreneur, known for creating the modern-day Hemp Car featured on Jay Leno's Garage. As the founder of DrawdownHemp, Bruce is dedicated to promoting sustainable practices through innovative uses of hemp and other materials, aiming to reduce carbon footprints across various sectors.
Learn more about Bruce Dietzen:
https://www.linkedin.com/in/bruce-michael-dietzen-485b6717/
https://www.facebook.com/jaylenosgarage/videos/1550641448301486
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
-
Dive into the innovative world of sustainability with Stephanie Torres and Stephanie Manning, the dynamic duo behind Coast to Coast Sustainables. This episode unpacks their journey from starting with mask-making during the pandemic to creating a thriving business focused on reducing waste through reusable products. Discover how their commitment to sustainability drives their business, from expanding their product line with eco-friendly innovations to engaging with local markets and online communities. Learn about their rapid growth and exciting developments like expanding into a new production space, welcoming interns to their team, and tirelessly designing alternatives to single-use products.
Notable Moments:
0:34 Origin Story And Pandemic Pivot To Mask-Making
6:53 Reducing Waste Through Reusable Products And Composting
14:56 Products And Customer Experiences
22:07 Product Development And Customer Feedback
26:37 Reusable Products, Challenges, And Customer Problems
30:07 Innovation And Collaboration
34:36 Balancing Online And In-Person Sales
39:06 Product Design And Growth Strategies For A Small Business
About Stephanie Torres and Stephanie Manning:
At Coast to Coast Sustainables, we create eco-friendly products for the home and everyday life, with a mission to bring beauty and practicality into the world of sustainable living. Our innovative Reusable line redefines everyday essentials, offering alternatives to disposable items like paper towels, plastic wrap, and single-use plastic snack bags. We take pride in our eco-friendly approach to design and production, up cycling and repurposing materials whenever possible, minimizing waste and contributing to a more sustainable future. C2C Sustainable products are known for their playful colors and unique designs that add a touch of joy to your surroundings. From kitchen essentials to lifestyle accessories, each item is thoughtfully crafted to help you protect your pockets and the planet.
Listeners - receive 15% off your first purchase with code: SUSTAINABLE
Learn more about Stephanie Torres, Stephanie Manning and Coast to Coast Sustainables:
https://c2csustainables.com/
https://www.linkedin.com/in/c2csustainables/
https://www.facebook.com/c2csustainables/
https://www.instagram.com/c2csustainables/
https://www.youtube.com/channel/UCW0PRzy9NsNyplmLH9xA5lg
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
-
Join host Ian Peterman as he explores the innovative world of sustainable interior design with Cate Brown, founder of Cate Brown Studio. In this episode, Cate discusses her unique journey from interior design to creating luxury sustainable home products by repurposing vintage and damaged high-end garments. Discover how her passion for sustainability and high fashion has led to the development of unique home decor items, pushing the boundaries of traditional interior design and promoting environmental responsibility.
Notable Moments:
00:48 Journey Into Sustainable Fashion
02:44 Upcycling Luxury Garments Into Home Decor
04:21 Repurposing Materials, And Supporting Local Artisans
11:50 Fabric Waste Into Home Decor Items Like Pillows And Tote Bags
18:31 Fashion Brand Repurposing Luxury Fabrics
About Cate Brown:
Interior designer with a love of fashion and sustainability - created a luxury sustainable homewares brand that creates one-of-a-kind toss pillows for the home from vintage and end-cycle heritage fashion and deadstock textiles. Handcrafted in NYC and Vancouver Canada
Learn more about Cate Brown and Cate Brown Studio:
https://cate-brown.com/
https://www.instagram.com/catebrownstudio
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
-
In this episode, host Ian Peterman dives deep with Stephen Jordan, CEO of the Institute for Sustainable Development. Stephen discusses his shift from a background in political theory to spearheading initiatives in corporate social responsibility (CSR) and sustainable development. Highlights of the conversation include Stephen’s insights the significance of public-private partnerships and his pivotal role in advancing green and blue economy solutions.
Stephen delves into the need for systemic thinking and collaboration across industries to drive sustainable impact. He and Ian explore innovative sustainability projects that address environmental challenges through strategic partnerships and lateral thinking. The episode wraps up with a discussion on the incremental approach to sustainable innovation and the balance of short-term actions with a long-term vision for environmental stewardship.
Notable Moments:
(1:14) Sustainability and corporate social responsibility with a CEO
(4:07) Resilience and community development
(10:50) Innovation in ocean industries and sustainability
(15:09) Climate change strategies and the need for innovation partnerships
(19:36) Environmental research and sustainable design
(24:45) Design and recycling challenges for businesses
(31:26) Sustainability, innovation, and collaboration in business
(39:30) The potential benefits and risks of AI
(46:27) Fostering new industries with cultural awareness
(50:19) The impact of short-term thinking on sustainability
(57:10) Balancing short-term with long-term planning
Join Ian and Stephen as they outline the pathway towards a more sustainable and collaboratively driven future, emphasizing the importance of bridging innovation with practical, scalable solutions.
About Stephen Jordan:
Stephen Jordan is the CEO of the Institute for Sustainable Development (ISD). ISD puts together public-
private-partnerships and coalitions to solve environmental, social, and economic challenges.
Learn more about Stephen Jordan and Institute for Sustainable Development:
www.isdus.org
https://www.linkedin.com/in/stephen-jordan-7319963/
https://www.facebook.com/TheInstituteSD
https://instagram.com/theinstitutesd
https://x.com/theinstitutesd
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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In this episode, Ian Peterman chats with Taylor DuBose, the innovative founder of Sustainable Utilization System LLC (SUS). They explore Taylor's journey from using childhood creativity with Legos to establishing SUS in 2020, a company dedicated to repurposing plastic waste into functional products. The discussion covers the challenges of sustainability, SUS's unique approach to reusing plastics, and their commitment to ethical production practices. They also highlight the Reborn Initiative, SUS's efforts in refurbishing old bags to donate to those in need, and their upcoming product launches.
Notable Moments:
(02:06) Recycling Plastic Into Products
(04:57) Branding And Repurposing Plastic Waste
(09:01) Sustainable Product Development And Marketing
(15:55) Materials And Supply Chain Management
(19:30) Repurposing Materials, Like Polyester And Coffee Burlap Bags
(24:49) Waste Management In Businesses And Communities
(29:19) Conscious Design Purpose
Learn more about Taylor Dubose and Sustainable Utilization System LLC (SUS):
At SUS, we use the same plastic that would go into recycling, and turn it into our bags! Together, we can
contribute to preserving our environment and ensuring a cleaner and healthier planet for future generations
https://www.linkedin.com/in/taylor-dubose-8a7ba991/
https://www.instagram.com/sus_made
www.susmade.com
Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/
Want to be a guest? Visit: https://bit.ly/3BetCkf
Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/
Find us online:
YouTube Channel: http://bit.ly/3sG7VEi
Blog: https://bit.ly/3kltV6s
Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT
Join our Newsletter: https://bit.ly/2U8IlMS
Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
Visit our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
If you enjoy our content, please support us by subscribing and sharing our episodes!
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