Episodes
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Ruben Ugarte, the founder of Practico Analytics, came on the podcast to talk to us about how companies should be using data. We go over how to increase revenue per user, reduce churn, and gain key insights into customer behavior to build a better SaaS business.
You can find Ruben on Twitter at @ugarteruben on his website at practicoanalytics.com. He also publishes awesome in-depth insightful content on the Practico Analytics blog: practicoanalytics.com/blog/ -
Building A Multi-Million Dollar Business By Helping Agencies Grow with Alex Berman of Experiment 27
In this episode of Content and Coffee Kimia sits down with Alex Berman of Experiment 27. Experiment 27 helps digital agencies grow by handling all their demand generation and inbound marketing helping them book more meetings and close more deals.
We talk about a wide range of topics from how Alex got started to mistakes he has made along the way, and how he has built his team to run Experiment 27.
If you would like to learn more about Alex and what he is doing you can find him here: http://experiment27.com/ or check out his youtube videos here: https://www.youtube.com/user/alxberman
If you would like to learn more about the host of this episode you can find Kimia here: www.ghostit.co/ or send me an email at [email protected] -
Missing episodes?
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In this episode of Content and Coffee, Kimia and Sean talk all about SEO. This is SEO 101. How you get started, what you need to know about ranking in Google, and where is the low hanging fruit to maximize your organic traffic.
If you want to learn more about the hosts, you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Or if you want to email us at [email protected] and [email protected] -
In this episode of Content and Coffee, Kimia and Sean talk about free trials. Should you offer one? Should you charge right out of the gate? We go in-depth into service and product businesses talking about the merits of trials and what the alternatives are.
If you want to learn more about the hosts, you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Or if you want to email us at [email protected] and [email protected] -
In this episode of Content and Coffee, Sean interviews Kimia from Ghostit on how he is doubling down on outbound sales, customer success, and marketing.
You will learn how Ghostit is building out their outbound funnel, creating more trials, and get an inside look into the marketing efforts.
If you want to learn more about the hosts, you can go www.north.digital/ for Sean or www.ghostit.co/ or http://khamidi.com/ for Kimia
Or if you want to email us at [email protected] and [email protected] -
In this episode of Content and Coffee Kimia interviews Sean from North Digital on how he is growing his agency by saying no to low value customers to focus on higher leverage tasks.
In this episode, you will learn how he prioritizes which customers to go after, what their value is, and how to decide where to focus your time to grow the quickest.
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Or if you want to email us at [email protected] and [email protected] -
Will Fraser is the CEO at SaaSquatch, a speaker, and Chair at GrowthAutomation.org.
We have an excellent chat about his past, how he got into tech, what he is working on right now, and how they are changing the future of marketing through growth automation.
You can find him on Twitter @getFraser. Check out http://growthautomation.org/ and http://saasquatch.com/ to learn more about what SaaSquatch is up to. -
In this episode of Content and Coffee, Sean and Kimia go over the pros and cons of hiring someone full-time, part-time, or bringing on an agency to do the work.
As always please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Or if you want to email us at [email protected] and [email protected] -
In this episode of Content and Coffee Kimia and Sean dive into mastering the art of driving referrals.
Going through your marketing funnel:
- Attraction
- Consideration
- Decision
- Conversion
- Retention
- Referral
It's crucial that you are continually driving referrals because word of mouth growth is the cheapest and most effective way to grow.
It is not as simple as doing great work, and Sean and Kimia dive into how you can incentivize your customers to drive more referrals to grow your business. -
In this podcast, we talk about B2B digital marketing and what businesses can do to improve it.
When trying to drive more leads through B2B marketing you have to be aware of the funnel and how to structure that funnel so you can capture the maximum amount of customers. Sean and I highlight a checklist of what you can do to improve your efforts immedietly.
As always we love feedback so give us a rating or review as it encourages us to make more content! As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia -
In this episode of Content and Coffee, Kimia and Sean talk about the different tools we are using to run our businesses.
We highlight what the tools are, and how they help us run our businesses.
As always we love feedback so give us a rating or review as it encourages us to make more content! As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia -
In episode 12 of Content and Coffee, we talk about when to say no to potential customers or existing clients.
We highlight 4 major points that will help you decide whether or not to say yes or no. With most things in business, there are always trade-offs and this episode of the podcast will help you think these through.
As always we love feedback so give us a rating or review as it encourages us to make more content! As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia -
In this episode of Content and Coffee, Sean and Kimia give actionable advice on how to become a better salesperson.
Selling is one of the most important skills you can have as both a founder, CEO, or employee and this episode goes over what you can do to improve upon your base of skills.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia -
In this episode of Content and Coffee, we answer a listener question asking how to market by email and how they can grow their email list.
Sean and Kimia go over tactical advice to grow your email list and outline the different goals of email marketing. Should you design your email newsletters for sales, brand awareness or click throughs? All those questions are answered in this episode of Content and Coffee.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia -
In this episode of Content and Coffee Kimia and Sean go over how you should use data to add purpose and structure to your content marketing strategy. Without using data to inform your content marketing strategy you are leaving a lot of money on the table.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia. -
Kimia and Sean dig into how in businesses 90% of success is showing up. This does not mean you don't have to do your best, there is a level that you have to meet but if you have the discipline to persist in your endeavors your goals can be achieved.
We dive into how this has applied to both of our businesses resulting in. This law has allowed Ghostit to grow 1700% over 2017 so it is not to be ignored.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia. -
In this episode of Content and Coffee Kimia and Sean debate which is better co-founder vs. solo-founder. There is a lot of upsides and downsides to both. Kimia has been a co-founder most of his entrepreneural career while Sean is currently a solo-founder which allows very different perspectives to be brought forward.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia. -
In this episode of Content and Coffee Kimia Hamidi and Sean Wiggins share updates about their companies. What is in the works for Ghostit as well as North Digital.
We also dive into how many times you should follow up with a lead, giving tactical advice as well as sharing funny and relevant stories from when we closed deals. For a digital agency you may hear the longest sales cycle ever from Sean.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia. -
In this episode of Content and Coffee Kimia Hamidi and Sean Wiggins analyze the top mistakes we see businesses make. Because we see so many businesses on a day to day basis we break down the mistakes we see into two sections; 1. High level and 2. Actionable. Our high-level mistakes that we see businesses make are things that businesses owners should look to change over the long run of their businesses and the short term mistakes are things that can be changed right away.
If you want to learn more about the hosts you can go www.north.digital/ for Sean or https://www.ghostit.co/ for Kimia. -
In this episode of Content and Coffee, Kimia and Sean break talk about the benefits of niching down or being a generalist in your business. There are pro's and con's to both which we explore. Which one can you ask more money from your clients?
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia. - Show more
