Episodes
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Chris Kelly, ex-Asana growth lead, joins Ross Hudgens to break down how Asana scaled to 20M+ international SEO visits—and how to do it again in 2025.
They dive into localization strategy, market prioritization, TMS tools, team structures, and how to tie international SEO directly to business outcomes.
Chris also unpacks real-world mistakes, market-specific tactics, and where AI fits into future-proofing global content.
Show Notes
0:08 – How Chris led Asana’s international SEO from 0 to 20M+ visits
2:12 – Aligning SEO with real business outcomes
4:27 – How to prioritize markets and go deep, not wide
6:06 – Why "strategy before scale" matters more than ever
9:09 – Centralized vs. distributed SEO models
10:13 – The localization decision waterfall: MT, native copy, or hybrid?
13:11 – Tiered frameworks for scaling efficiently across regions
16:43 – Localization teams and SEO: why they must integrate
18:05 – Market nuances: Japan vs. Germany
20:18 – The role of user research in international SEO success
22:02 – When to implement a Translation Management System (TMS)
25:33 – Real talk: the true cost of international SEO
28:18 – Mistakes to avoid: budget, ops, and lack of data
33:10 – Building the right international SEO team
35:06 – Communication tips for global collaboration
38:34 – How AI will transform international strategy and QA
42:26 – Will AI erase top-funnel SEO internationally?
Show Links
Chris Kelly on LinkedIn: https://www.linkedin.com/in/christopherakelly/Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on
iTunes:
https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174
Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM
Listen on Google:
https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA
Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on
Twitter: http://twitter.com/rosshudgens Directed by Cara Brown:
https://twitter.com/cararbrown Email Ross: [email protected] #seo |
#contentmarketing -
Rand Fishkin joins Ross Hudgens to unpack the latest acronym craze—GEO, AEO, LEO—and why none may be necessary. They explore the origins of SEO, the rise (and fall) of inbound marketing, and how marketers can avoid falling into the trap of trend-chasing. From naming conventions to the real value of brand clarity, this is a conversation for anyone navigating search in the age of AI.
Rand also shares a bold bet on AI’s impact on jobs, reflects on his early days in the “promised land of SEO”—and discusses why “SEO for AI” might be the clearest path forward.
Plus: Cooking games, Snack Bar Studios, and whether creating a new marketing category is ever worth the effort.
Show Notes
0:08 – Why SEO has too many new acronyms
0:44 – The wild origin of SEO in Bend, Oregon
1:29 – Danny Sullivan, Circuit City, and the OG SEO crowd
2:54 – Who coined “zero-click search”?
3:29 – Why naming trends like GEO can hurt clarity
5:00 – Is GEO catching on because A16z backed it?
5:59 – Should we name this shift at all?
6:37 – Why "SEO for AI" is clearer than new acronyms
8:09 – Organic digital vs SEO vs paid—don’t confuse your client
9:33 – Naming things doesn’t always benefit the person who coined it
10:13 – Why SEO isn’t in decline (despite the narrative)
11:07 – Google is still orders of magnitude bigger than any AI tool
12:34 – Rand bets \$100K AI won’t take half of all jobs
13:39 – “SEO for AI” has 100% clarity, unlike GEO or AEO
14:58 – GEO and AEO should be considered tags under SEO
16:07 – Simplifying your services for buyers: SEO still works
17:11 – SEO can carry baggage—but it’s still foundational
18:20 – Organic growth as the category; SEO as the tactic
19:03 – The Snickers bar analogy for misaligned category tags
20:01 – Why HubSpot had the power to rebrand with inbound marketing
20:54 – Applying lessons from game tagging at Snack Bar Studios
22:16 – Final thoughts: ride the wave if you’re Mars; otherwise, keep it clear
23:07 – Rand’s AI/job displacement bet explained
24:53 – Revisiting his blockchain bet with Dharmesh from 2016
25:21 – What worries Rand more than AI? Government decisions
26:14 – Elon, politics, and the future of tech influence
26:22 – Snack Bar Studios: magical boars and carbonara
26:56 – Sparktoro and “Search Everywhere Optimization”
27:03 – Tagging the cooking game: chill action, story rich, 2D action
27:51 – Geraldine’s writing brings it to life
Show Link
It’s Still SEO (SparkToro Blog):
(https://sparktoro.com/blog/its-still-seo-search-everywhere-optimization/](https://sparktoro.com/blog/its-still-seo-search-everywhere-optimization/)
a16z: GEO Rewrites the Rules of Search:
(https://a16z.com/geo-over-seo/)
Rand’s Game Studio:
(https://snackbarstudio.com/](https://snackbarstudio.com/)
Subscribe today for weekly tips:
(https://bit.ly/3dBM61f](https://bit.ly/3dBM61f)
Listen on iTunes:
(https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174)
Listen on Spotify:
(https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM](https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM)
Listen on Google:
(https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA)
Follow Siege on Twitter:
(http://twitter.com/siegemedia](http://twitter.com/siegemedia)
Follow Ross on Twitter:
(http://twitter.com/rosshudgens](http://twitter.com/rosshudgens)
Directed by Cara Brown:
(https://twitter.com/cararbrown](https://twitter.com/cararbrown)
Email Ross:
([email protected]](mailto:[email protected])
#seo | #contentmarketing
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on
iTunes:
https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174
Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM
Listen on Google:
https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA
Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on
Twitter: http://twitter.com/rosshudgens Directed by Cara Brown:
https://twitter.com/cararbrown Email Ross: [email protected] #seo |
#contentmarketing -
Ross Hudgens and Drew Page sit down to unpack Siege Media’s latest study on the surprising shift in search behavior caused by AI-powered experiences and large language models (LLMs). The headline? Homepage traffic is up 10.7%—despite a decline in overall site wide clicks.
They dive into the impact of branded search, the difference between B2B and B2C performance, and why your homepage might now be your most important conversion asset. From SEO’s evolving KPIs to strategies for retargeting and improving click-through rates, this conversation is a reality check—and a game plan—for marketers navigating the AI-dominated SERP.
**Plus:** Siege Media’s own numbers, conversion math that makes sense of the doom-and-gloom, and actionable advice to build a brand that stands out in zero-click search results.
Show Notes
0:08 – The optimism vs. pessimism spectrum in AI-driven search
0:42 – Why Ross launched this study in the first place
1:04 – From impressions up, clicks down—what triggered the deeper investigation
1:24 – Should SEO start valuing impressions like PR does?
1:51 – Why homepage clicks matter more than ever
2:29 – Branded search as the silent traffic driver
2:49 – What Siege saw across consumer & fintech sites
3:19 – Homepage impressions up 54%, site wide clicks down 4.8%
4:03 – Why that might be good news: homepage conversion rates
5:05 – B2C trends: more impressions, mixed click behavior
6:07 – B2B trends: homepage clicks up 15%, better revenue alignment
8:19 – Average position declines but branded queries still driving visits
9:36 – Seeing real value in brand mentions from ChatGPT, Perplexity, etc.
10:16 – Siege’s internal data: 30% homepage traffic lift, no pipeline drop
12:20 – Conversion math: homepage 3%, sitewide 1%
13:25 – The net positive: more conversions despite fewer visits
14:06 – Why you should optimize your homepage now
14:58 – Brand building, storytelling, and digital PR
15:46 – Homepage CTR and pricing page visibility wins
16:37 – Retargeting strategies for branded homepage traffic
17:00 – If you didn’t build a brand, this won’t help
17:44 – Aligning SEO with PPC to defend the SERP
18:25 – Communicating the impact to leadership
19:12 – Content quality still wins, even in LLMs
19:35 – Creating a brand health dashboard
20:22 – Final thoughts: conversion is the key metric, not traffic
Show Links
Full Study: https://www.siegemedia.com/strategy/ai-homepage-traffic-increaseSubscribe today for weekly tips: https://bit.ly/3dBM61f Listen on
iTunes:
https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174
Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM
Listen on Google:
https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA
Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on
Twitter: http://twitter.com/rosshudgens Directed by Cara Brown:
https://twitter.com/cararbrown Email Ross: [email protected] #seo |
#contentmarketing -
Ross sits down with Kevin Indig, growth advisor and SEO strategist, to break down his groundbreaking UX study on Google’s AI Overviews—and what it reveals about the fast-changing landscape of search. From disappearing clicks to trust-first decision-making, Kevin shares how the rise of AI is reshaping everything from user behavior to what actually drives conversions.
They dig into why CTR is no longer the north star metric, how age and device impact search habits, and why today’s SEO teams need to think far beyond blue links. Whether it’s surfacing trust signals, building brand awareness across platforms, or adapting to zero-click journeys, this conversation is packed with practical takeaways for future-proofing your organic strategy.
Plus: the rise of interactive content, the power of review mining, and why mediocre AI content won’t cut it in 2025.
Show Notes:
0:07 – Welcoming Kevin back and discussing the shift to AI Overview dominance
1:18 – Top 3 takeaways from Kevin’s study
4:42 – Why younger users love AIOs—and older users don’t trust them
5:37 – How brand strength is driving revenue despite declining CTRs
7:42 – Why results vary dramatically by industry (SaaS, e-comm, publishers)
9:20 – Mobile users scroll more—what that means for engagement
13:00 – Trust signals that matter: bylines, bios, disclosures & authority
16:14 – Riskier queries = higher skepticism. Assigning a “risk score” to search terms
19:18 – Why your SEO strategy must include Reddit, YouTube & non-Google channels
23:27 – New team structures: why SEOs must align with social, paid & brand
28:08 – Creating a brand health dashboard: tracking reach beyond Google
31:27 – Leveraging your existing customer base to create high-converting content
34:45 – How review mining and transcripts unlock real user needs
38:09 – AI-generated content: when it works, when it fails, and why “mediocre is invisible”
40:09 – Turning blog content into interactive tools for higher ROI and defensibility
43:34 – Mission statement generator: the surprising success story
46:43 – Final advice for SEOs in 2025: speed, adaptability, and user-first everything
Show Links:
Kevin’s UX Study on Google’s AI Overviews: [https://www.growth-memo.com/p/the-first-ever-ux-study-of-googles]
Ramp’s Mission Statement Generator: [https://www.ramp.com/mission-statement-generator](https://www.ramp.com/mission-statement-generator)
Optiversal – Turning reviews into content: [https://www.optiversal.com](https://www.optiversal.com)Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on
iTunes:
https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174
Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM
Listen on Google:
https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA
Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on
Twitter: http://twitter.com/rosshudgens Directed by Cara Brown:
https://twitter.com/cararbrown Email Ross: [email protected] #seo |
#contentmarketing -
Ross sits down with Jess Joyce, SEO consultant at Inbound Scope, to talk about why the term "blog" is outdated—and how systems thinking, revenue-led SEO, and diagram-driven storytelling are creating smarter strategies for SaaS brands.
Jess unpacks her visual-first approach to social content, explains the shortcomings of traditional keyword research, and breaks down how AI tools like Gong and Granola are unlocking insight directly from sales calls. They also explore the growing irrelevance of traffic as a core metric and why internal linking, customer pain points, and first-link architecture matter more than ever.
Plus: why technical SEO isn’t dead, how to build smarter weekly systems with your team, and a hopeful rant about killing the word “blog” once and for all.
Show Notes
00:00 – Intro: Why Jess’s Diagrams Stand Out
01:00 – Visualizing Content for Clients (And Prospects)
03:30 – Why Revenue-Led SEO > Traffic-Led Metrics
06:00 – What Google & AI Are Doing to Top-of-Funnel
09:00 – Segmenting Content by Intent, Not Format
12:00 – Sales Conversations as the New Keyword Research
15:00 – Using Granola and Gong to Extract Real Pain Points
17:00 – Are Keywords Dying in a Zero-Click World?
20:00 – Technical SEO Still Matters (Despite the Hype)
24:00 – First Links, Internal Linking & Breadcrumbs
27:00 – Systems Thinking: Weekly Sprints & Triangulated Ops
30:00 – Why "Blog" Is the Wrong Word for Modern Content
33:00 – Enterprise Content Silos & the WordPress Problem
34:30 – Where to Follow Jess & Final ThoughtsShow Links
Jess’s Work: https://jessjoyce.com/
Inbound Scope: https://inboundscope.com/
Granola AI: https://www.granola.ai/
Gong.io: https://www.gong.io/
Ross’s Studio Recording: https://riverside.fm/dashboard/studios/ross-hudgenss-studio/recordings/29fbaa7c-9c87-41a0-82b0-e46416b9401d?share-token=ad8195daf09f9375064a&content-shared=recording
Jess on LinkedIn: https://www.linkedin.com/posts/jessjoyce_heres-how-i-would-create-an-roi-generating-activity-7295472607041138690-v4L0?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAOzg8UB65a5t0zuiVlWCkdHaLrjxPPAwS8Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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Ross sits down with Kieran Flanagan, SVP of Marketing at HubSpot, for a deep dive into AI’s impact on SEO, content strategy in a post-search world, and the real story behind the "HubSpot traffic drop.
Kieran breaks down why conversions—not clicks—have always been at the core of HubSpot’s strategy, how AI is reshaping team structures, and why co-citation and brand authority are the future of SEO. They also cover LLM optimization, the importance of tools in training sets, and what separates influential content from purely informational posts.
Plus: Why lazy AI marketers will fail, what The Hustle acquisition means for HubSpot’s media strategy, and how to build long-term influence through POV-driven content.
Chapters:
00:00 – Intro: Did HubSpot Really Lose 80% of Blog Traffic?
02:00 – HubSpot’s Real Metrics: LTV: CAC, Not Just Clicks
04:00 – Google’s AI & the New Era of Search Disruption
06:00 – What Content Will Be Cannibalized by LLMs
08:00 – Influence or Information: Winning with Point of View
10:00 – From Links to Mentions: Co-Citation SEO Strategy
12:00 – Optimizing for LLMs: Citations, Not Just SERPs
14:00 – AI, Brand Authority & The Repetitional Layer
17:00 – Tools, Training Sets, and the Battle of Ideas
20:00 – Inside HubSpot’s Media Play: The Hustle, Podcasts & Creators
24:00 – Why Interactive Tools Still Work (If Done Right)
26:00 – Gated Content & Moving the “Free Line”
28:00 – New Team Models: Journalists, Generalists, and Engineers
32:00 – Kieran’s Leadership Framework: Manage Problems, Not People
35:00 – Contrarian Bet: Buying The Hustle & Building Influence
38:00 – Lessons from Zapier vs HubSpot’s Go-To-Market
40:00 – Why Lazy AI Marketers Will Fail
42:00 – Is M&A Still a Growth Lever for HubSpot?
44:00 – Final Thoughts & Where to Follow Kieran
---
Show Links
Did Hubspot Lose 80% of Blog Traffic?
[https://www.youtube.com/watch?v=tBHoJMOkL6Y](https://www.youtube.com/watch?v=tBHoJMOkL6Y)
Contrast Ratio by Siege Media
[https://www.siegemedia.com/contrast-ratio](https://www.siegemedia.com/contrast-ratio)
Interactive Content Data Use
[https://www.siegemedia.com/strategy/content-marketing-trends#interactive-content](https://www.siegemedia.com/strategy/content-marketing-trends#interactive-content)
The Hustle by HubSpot
[https://blog.hubspot.com/the-hustle/page/1](https://blog.hubspot.com/the-hustle/page/1)
Kieran Flanagan on LinkedIn
[https://linkedin.com/in/kieranjflanagan](https://linkedin.com/in/kieranjflanagan)
🎧 Subscribe & Follow
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Spotify: [https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM](https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM)
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Email Ross: [[email protected]](mailto:[email protected])
#seo #contentmarketing
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on
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Twitter: http://twitter.com/rosshudgens Directed by Cara Brown:
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#contentmarketing -
Ross sits down with Andrew Warden, CMO of Semrush, for a behind-the-scenes look at how the company has scaled past a billion-dollar valuation through brand innovation, performance marketing, and fearless experimentation.
Andrew unpacks how he’s built and structured Semrush’s powerhouse marketing team, why they favor in-house execution over agencies, and how data science and AI are reshaping modern marketing ops.
From viral hits like “Be Like Gaby” and “CEO Kiddos," this episode highlights what works—and what doesn’t—when building a global brand.
00:00 – Intro & Nick Eubanks M&A Stories
02:00 – Building the Semrush Marketing Team Structure
04:00 – Why In-House Creative Wins Over Agencies
06:00 – Brand, Digital, and Owned Media: Org Design Explained
08:00 – The Role of Data Science & Marketing Ops at Scale
10:00 – AI Ops: Automating for Speed, Not Just Hype
13:00 – Enterprise vs. SMB: Maintaining Brand Balance
16:00 – Big Wins: “Be Like Gaby” and User-Driven Campaigns
18:00 – When Humor Doesn’t Convert: Learning from the “CEO Kiddos” Flop
21:00 – Why Failure Is Part of the Process at Semrush
24:00 – Scaling Content: Growing the SEO Team from 4 to 40+
26:00 – Localization: What Works, What Doesn’t
29:00 – Brand vs. Performance: How to Actually Measure Impact
33:00 – Traffic Down, Revenue Up: Moving Beyond Vanity Metrics
36:00 – What SEOs Should Actually Be Goal-ed On
39:00 – AI and Search: The Real Impact on Marketers
41:00 – Semrush’s AI Toolkit & ContentShake Overview
44:00 – The Most Underrated Features in Semrush
47:00 – Prompt Engineering & Early AI Adoption Lessons
48:00 – Conference Announcements & What’s Next for Semrush
ContentShake: https://www.semrush.com/apps/contentshake/
Impress your boss commercial: https://www.youtube.com/watch?v=CNCR5XBEM5c
Semrush’s most popular campaign: https://www.youtube.com/watch?v=GRHG5CjsPvo
Andrew Warden on LinkedIn: https://www.linkedin.com/in/andrewwardenSubscribe today for weekly tips: https://bit.ly/3dBM61f Listen on
iTunes:
https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174
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Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on
Twitter: http://twitter.com/rosshudgens Directed by Cara Brown:
https://twitter.com/cararbrown Email Ross: [email protected] #seo |
#contentmarketing -
Chris Walker (CEO of Passetto) joins Ross to talk about personal transformation, scaling through delegation, and why most entrepreneurs are chasing the wrong kind of freedom.
Chris shares insights from his month-long sabbatical, including frameworks for creating true independence—beyond just financial freedom—and lessons learned about leadership, agency structure, and internal alignment.
Ross and Chris also unpack strategies for delegation, avoiding burnout, client selection, the evolving role of SEO, and how B2B companies should rethink go-to-market in a post-ChatGPT world.
00:00 – Welcome Chris Walker & “The Collision of Worlds”
00:51 – Why Bigger Doesn’t Mean Better (And Why Chris Took a Month Off)
02:05 – The Real Test: Can Your Business Run Without You?
03:09 – 10 Types of Freedom (Beyond Just Financial)
06:01 – Time, Social, Creative, Mission, Health & More
09:10 – Letting Go of the Clients That Drain You
13:07 – Freedom Through Delegation: Fake vs Real
15:05 – Why Firing Someone Might Set Them Free
17:20 – Rethinking Wealth: Why 2x More Money Won’t Make You Happy
20:00 – Breaking Mental Loops Around Growth, Suffering, and “Success”
22:50 – Why Resistance Means You’re Out of Alignment
26:00 – Layoffs, Misalignment, and Making the Hard Call
29:00 – A New Agency Playbook: 10 People, $10M
31:32 – Delegation as a Superpower (And Trap)
34:20 – Hiring Without Job Descriptions
37:00 – How Top Talent Finds You (Not the Other Way Around)
39:01 – From Fake Delegation to Freedom Frameworks
41:00 – Pattern-Matching LinkedIn Content for Real ICP Impact
43:13 – SEO Today: Outdated, Unpersonalized & Being Replaced
46:50 – Why ChatGPT over Google for User Intent
48:10 – The Case for Diversified GTM (and SEO’s Narrow Role)
50:00 – Reframing Search: It’s Not Just Google Anymore
52:20 – Personal Holdings Companies & Managing Partners
54:00 – Why Resume-Perfect Execs Often Underperform
56:00 – Agency Scale: Founder as Visionary, Not CEO
59:00 – Building the Business That Serves Your Life
Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171
Chris’s Company, Passetto: https://www.passetto.com
Siege Media: https://www.siegemedia.com
Subscribe for weekly episodes: https://bit.ly/3dBM61f
Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174
Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM
Follow Ross on Twitter: https://twitter.com/rosshudgens
Follow Siege Media on Twitter: https://twitter.com/siegemedia
Directed by Cara Brown: https://twitter.com/cararbrown
Email Ross: [email protected]
#seo | #contentmarketingSubscribe today for weekly tips: https://bit.ly/3dBM61f Listen on
iTunes:
https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174
Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM
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Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on
Twitter: http://twitter.com/rosshudgens Directed by Cara Brown:
https://twitter.com/cararbrown Email Ross: [email protected] #seo |
#contentmarketing -
Kristan Bauer returns for a deep dive into the technical and organizational SEO strategies that helped Zillow grow to nearly 2 billion annual visits.
She shares tactical insights on enterprise SEO at scale, including testing frameworks, internal collaboration, indexing strategies, and what it takes to lead with executive presence in a high-stakes environment.
Ross and Kristan also unpack the challenges of long-tail targeting, structuring an SEO team for success, and how to know when it’s time to build your own SEO testing platform.
00:00 – Welcome Back Kristan & The Zillow SEO Journey
00:34 – From Agency to Zillow: What Made Zillow’s Traffic Explode
01:09 – How Zillow Reached Nearly 2 Billion Visits/Year
03:23 – The Hidden SEO Power of Off-Market Listings
04:23 – Internal Linking Tactics to Boost Indexing
06:52 – Long-Tail Dynamic Pages from Listing Descriptions
08:44 – Managing Page Quality in Long-Tail SEO
10:21 – When & Why Zillow Invested in an SEO Testing Platform
12:09 – How SEO Was Structured at Zillow (and Why It Worked)
13:58 – Quarterly Planning + Executive-Level SEO Visibility
15:05 – One-on-One Collaboration With Other Channel Leads
17:10 – Building a Culture of Shared Ownership Around SEO
18:56 – Risk Management via SEO Testing Platforms
20:39 – Why Testing Is a Must at Enterprise Scale
22:51 – How Zillow Prioritized Smart Resource Allocation
24:41 – How to Know When It’s Time to Build a Platform
26:41 – Structuring SEO Inside Product vs. Marketing
30:06 – How Cross-Team SEO Works at the Enterprise Level
32:21 – Building Executive Presence & Communicating Up
34:05 – Wins, Challenges & Transparent SEO Reporting
36:00 – SEO Summits with Airbnb, Yelp, TripAdvisor & More
41:00 – Final Lessons: Communication, Creativity & Big Rocks
Kristan’s Website: https://www.kristanbauer.com
Kristan on LinkedIn: https://www.linkedin.com/in/kristandauble
Our Previous Episode on Enterprise Real Estate SEO: https://www.siegemedia.com/conversation/kristan-bauer
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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Ross welcomes Eli Schwartz, author of Product-Led SEO , to unpack the evolving role of SEO in a world shaped by AI, shifting perceptions, and organizational challenges.
Eli dives into why SEO is being deprioritized, what companies are getting wrong, and how product-led SEO is the path forward.
They cover layoffs, agency churn, the role of growth teams, and why most companies shouldn’t do SEO at all.
Show Notes:
00:00 Welcome Back Eli & The Current Pulse on Search
00:53 Marketing Layoffs & Volatility in SEO
02:31 Why SEO Struggles to Defend Its Value
05:49 AI Search vs Traditional SEO — What Actually Changes?
07:58 Are We Just Rebranding SEO?
09:27 Visibility, Links & Human-Like Search Engines
12:50 The Problem With “AI SEO” Hype
14:45 Why Edge Case SEO Will Die Fast
18:19 Why “Technical SEO” Isn’t a Moat Anymore
22:06 The AI Content Misstep: Spam at Scale
24:27 The New SEO: Blending Human + AI + Product
28:11 Your Product Has to Be Good Now — Period
29:20 Revisiting the Book: What Eli Would Update
30:20 The Spicy Take: Most Companies Shouldn’t Do SEO
35:03 How to Evaluate if SEO is Right for You
38:45 The “Tax Preparer” Problem With Agencies
41:06 If You’ve Fired 3 SEO Agencies… It’s You
43:20 The SEO Funnel Needs the Right Org Buy-In
46:01 Growth & Product Titles Are the Key
47:28 The Sales Enablement Side of SEO
50:30 Content Strategy vs Keyword Volume Obsession
51:40 The Non-Apocalypse of AI
55:04 The Real AI Shift Will Be Gradual
56:01 How to Actually Execute Product SEO
59:49 Final Thoughts & Where to Follow Eli
Show Links:
Eli’s Newsletter: https://www.productledseo.com/
Eli’s Book on Amazon: https://www.amazon.com/dp/B091D572ZL
Eli on LinkedIn: https://www.linkedin.com/in/schwartze
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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Ross sits down with A.J. Ghergich, VP of Consulting Services at Botify, to unpack enterprise SEO, AI governance, and why SEOs absolutely need a Bing strategy in 2025.
A.J. shares the story of how he landed the rare @SEO Twitter handle and what it’s meant for his visibility in the industry. They dive into findings from Botify’s latest AI survey, highlighting the disconnect between perceived AI readiness and real-world implementation challenges.
From AI hallucinations and live retrieval limitations to crawl budgets and indexation at scale, this conversation is packed with tactical insights.
A.J. also drops a hot take on Bing, explaining why it's now critical for AI visibility—especially in the age of ChatGPT and live search integration.
They also explore practical steps marketers can take to better control their brand messaging in AI outputs, and why technical SEO still reigns supreme at the enterprise level.
Show Notes:
00:00 – Intro & AJ’s @SEO Twitter Handle Story
02:00 – The Early Twitter Beta and Getting the Handle
04:00 – Value from the @SEO Handle & the Power of Network
06:00 – Botify's AI Survey: 94% Claim AI Readiness?
08:00 – What AI Readiness Really Looks Like
10:00 – Why Governance is the Missing Piece
13:00 – Content Hallucinations, Training Data, and eCommerce Pitfalls
16:30 – Centralizing Brand Messaging for AI
19:00 – Enterprise SEO: Hidden Challenges at Scale
22:00 – Indexation Gaps in Enterprise Sites
24:30 – Crawl Budget, Canonicals & Technical SEO Realities
27:00 – Freshness & Product Page Recency = Revenue
30:00 – AI Overviews, CTR Drops, and the Future of Search
33:00 – Ghost Clicks & Attribution in an AI-Driven World
36:00 – Preparing for Bot-to-Bot Web Traffic
39:00 – Are You Ready for ChatGPT Traffic?
41:00 – Why You Need a Bing Strategy in 2025
43:00 – How to Push Content into Bing (and ChatGPT) with IndexNow
44:30 – AJ’s Hot Take: Optimize for Humans and AIs
45:00 – Where to Connect with AJ
Show Links:
AJ on Twitter: https://twitter.com/SEO Botify AI Survey:
https://www.botify.com/blog/marketing-leaders-want-to-meet-ai-search-head-on-new-survey-results
How Many People Search on Google?:
https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use
IndexNow: https://www.bing.com/indexnow
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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Ross sits down with Dr. Pete Meyers of Moz to discuss the ever-changing landscape of SEO, the impact of AI overviews, and how Moz is adapting to a rapidly evolving industry.
They dive into the challenges of innovation in a competitive space, the role of brand authority versus domain authority, and the data-driven future of search marketing. Plus, Dr. Pete shares insights on Moz’s latest tools and the future of tracking Google’s updates.
If you’re in the SEO world, this episode is packed with valuable insights you won’t want to miss.
Show Notes:
00:00 Introduction & Welcome
01:04 Moz’s Position in a Competitive SEO Landscape
02:52 AI Overviews & the Future of SERPs
07:06 MozCast & Google Update Tracking
12:53 The Role of Brand Authority in SEO
19:09 How SEO Has Shifted Over the Years
24:15 Keyword Research & New Moz Tools
30:56 The Decline of Blog Comments & Online Community Shifts
36:41 SEO Data & Attribution Challenges
41:26 What’s Next for Moz?
Resources & Links:
Brand Authority vs Domain Authority during a recent update: https://www.linkedin.com/posts/thcapper_i-had-a-theory-from-the-google-leaks-the-activity-7237411717947817985-Nz4V/
Introducing Brand Authority: https://moz.com/blog/introducing-brand-authority
Google’s Update History:https://moz.com/google-algorithm-change
MozCast:https://moz.com/mozcast
MozCon’s on the road in 2025: https://moz.com/blog/mozcon-on-the-road-2025
Dr. Pete on LinkedIn: https://www.linkedin.com/in/drpete/
Subscribe today for weekly tips: https://bit.ly/3dBM61f
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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Ross sits down with Tim Soulo, CMO of Ahrefs, to dive deep into content marketing, SEO, and Ahrefs’ evolving approach to growth.
Tim shares insights on how Ahrefs built its marketing team, the role of SEO in today’s digital landscape, and why they’re investing in YouTube, LinkedIn, and thought leadership content.
They also discuss the challenges of enterprise marketing, the rise of social-first content, and the impact of backlink trends on the SEO industry. Show Notes:
00:00 Intro – Meeting in Chiang Mai SEO
00:53 Ahrefs’ Marketing Evolution
06:06 SEO vs. Diversification in Marketing
10:09 The Role of Technical SEO at Ahrefs
12:57 LinkedIn & Social Media Strategy
18:10 Scaling Content & Thought Leadership
22:31 Going Upmarket: Enterprise Marketing at Ahrefs
30:38 The Power of Events & Conferences
32:22 Programmatic SEO & Directory Strategies
40:31 Backlink Trends & The Changing Web
46:55 The Future of Ahrefs Marketing
48:24 Announcing Ahrefs Evolve – West Coast Conference
Show Links: Ahrefs: Top Website: https://ahrefs.com/websites Ahrefs: Data & Studies: https://ahrefs.com/blog/category/data-studies/ Ahrefs YouTube: https://www.youtube.com/c/AhrefsCom Tim Soulo’s LinkedIn: https://www.linkedin.com/in/timsouloSubscribe today for weekly tips: https://bit.ly/3dBM61f
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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Ross welcomes back Rand Fishkin, co-founder of SparkToro and longtime marketing thought leader, for a candid conversation about the evolution of search, audience research, and the shifting tides of digital marketing.
Rand shares insights on why SEO’s golden age is behind us, why influence—not traffic—should be marketers’ primary focus, and how PR is making a major comeback.
He also discusses SparkToro’s growth, lessons from launching an indie video game company, and why understanding audience behavior is more critical than ever.
Show Notes: 00:00 Welcome Back, Rand!
01:10 Reflections on Lost and Founder
02:37 The importance of timing and market demand
06:48 Venture Capital and Market Trends
14:34 The Changing Reputation of SEO
19:27 AI, Search, and Zero-Click Results 28:58 Influence Over Traffic
38:46 How to Prioritize Marketing Channels
43:42 The Rise of Digital PR
49:51 The Future of Search and Content
Show Links:
SparkToro https://sparktoro.com/blog/traffic-is-down-revenue-is-up/SparkTogether 2025 https://sparktoro.com/sparktogether
Rand’s Blog “Traffic Is Down; Revenue Is… Up?" https://sparktoro.com/
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected]
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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How do you build SEO strategies that mesh seamlessly with product teams?
Ross Hudgens chats with Sharanya Srinivasan, Head of SEO, Product at Boatsetter, about combining strong user experience, savvy engineering partnerships, and growth-focused tactics.
Learn how Sharanya’s approach to A/B testing, internal links, and UX research can help you unlock new levels of organic traffic, no matter how your team is structured.
Show Notes:0:00 Background & Why Product Matters
Show Links:NNGroupUserTesting.comSearchPilotSharanya on LinkedIn Apartments.com related linking exampleWirecutter “Mentioned above” example
02:47 Landing in Product-Focused Roles
07:43 Top of Funnel vs. Bottom of Funnel
11:01 A Typical Day in a Product-Led SEO Role
16:40 Technical vs. Product Manager SEO
21:47 Should SEO Sit in Marketing or Product?
26:32 UX & User Research Resources
30:47 A/B Testing for Better User Journeys
39:37 Tools & Tactics for SEO A/B TestingSubscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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In this episode of Content and Conversation, host Ross Hudgens sits down with Barry Schwartz, President of RustyBrick and a leading voice in SEO.
Barry shares his insights into the latest Google algorithm updates, the future of search rankings, and how businesses can adapt their SEO strategies in 2025 and beyond. Tune in for expert analysis, actionable advice, and a clear take on the state of search marketing.
Show Notes:00:00 Introduction
01:03 What’s the best story you have from a webmaster contacting you about their SEO situation?
05:44 What’s the biggest ever news story you’ve had on SE Roundtable in terms of visits? Why?
07:59 How do SEOs most use your website?
14:11 What’s your take on the current state of SEO news given the acquisition of Search Engine Land by Semrush?
18:37 What’s your take on what SEO looks like in five years?
29:53 What is your philosophy of how people should treat Google updates?
33:08 How do you edit your content today?
Show Links:Search Engine Roundtable’s most popular article ever: https://www.seroundtable.com/boyfriend-spammed-12909.html21st anniversary post: https://www.seroundtable.com/21-years-old-38395.htmlAIO clickthrough data from Glenn Gabe: https://www.gsqi.com/marketing-blog/how-to-track-aio-performance-gsc-manual-action/Feedly RSS feeder: https://feedly.com/Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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In this episode, Ross and guest Wil Reynolds, VP Innovation, SEER, discuss the future of search, AI-driven automation, and why organic social is becoming more important than ever.
Wil shares bold insights on how agencies must adapt, the power of thought leadership over traditional content marketing, and the evolving landscape of SEO. Plus, they cover why collaboration beats competition in today’s digital world.
Show Notes:00:00 Welcome Wil Reynolds, VP Innovation, SEER
01:36 Collaboration Over Competition
04:04 The Rise of Organic Social vs. Traditional SEO
10:53 Content Marketing vs. Journalism
15:17 AI, Automation & the Future of Marketing
28:22 The Changing Role of Link Building
38:14 The Urgency to Adapt: AI’s Impact on Agencies
46:36 Final Thoughts & Where to Find Wil
Show Links:Wil at Seer: https://www.seerinteractive.com/wil-reynoldsWill on LinkedIn: https://www.linkedin.com/in/wilreynolds/Wil on X: https://x.com/wilreynoldsWil on YouTube: https://www.youtube.com/user/wilreynolds
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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Join Ross as he sits down with SEO expert Cyrus Shepard to explore why brand building has become essential in today’s search landscape.
Cyrus shares what happened when he disavowed every inbound link on his site, why Google seems to reward authenticity over traditional SEO tactics, and how focusing on experience and trust can give you the edge in the ever‐changing SERPs.
Show Notes:00:00 Welcome Cyrus and brand swag
Show Links:Zyppy's Disavow Experiment Tom Capper on Brand AuthorityAhref’s SERP history featureCyrus on Bluesky
01:10 The Bold Move: Disavowing Every Inbound Link
02:00 Aftermath: Results of the Disavow Experiment
06:17 When the Disavow Tool Still Matters
08:44 Contrarian Takes & Being ‘Right’ in SEO
09:43 Why Google Wants Real People
14:21 SERP History & Competitive Analysis
20:00 Over‐Optimizing vs. Brand Building
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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In the latest episode of Content and Conversation, Sam Parr, founder of The Hustle and host of My First Million, joins Ross to discuss the art and science of great copywriting, building viral content, and scaling content-driven businesses.
Sam shares actionable insights into hiring creative talent, writing headlines that convert, and why simplicity is the ultimate sophistication in copywriting.
Show Notes:00:00 Sam Parr’s journey in copywriting and content creation
01:03 Combining Silicon Valley innovation with internet marketing
02:45 The Hustle’s Newsletter Success
06:12 Hiring Creative Talent10:50 The Power of Copy Work
16:00 Writing Headlines That Sell
29:05 Simplicity in Writing
35:00 AI for Copywriters
44:10 Sam’s Favorite Copywriting Resources
Show Links:Copy That copywork course by Sam ParrInside the Mind of a Newsletter MogulTry RosedaleTo be Great Be Good, ReaptablyHemingway AppWarren Buffet word count by Sam ParrJason Fried’s copywriting - https://www.hey.com/Headline example from The HustleAdweek Guide to Copywriting Scott GallowaySubscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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We speak with Dave Gerhardt, founder of Exit Five, who reveals how to build a standout B2B marketing community. He breaks down the impact of AI on SEO and content, his no-nonsense approach to LinkedIn content, podcasting as a content strategy, and why Exit Five moved from Facebook to Circle. It’s a sharp look at staying agile and authentic in modern marketing.
Show Notes:0:00 Introduction to Dave Gerhardt and Marketing Insights
2:35 The Role of SEO in Modern Marketing
5:10 Content Creation and Personal Workflow
11:14 Building a Community Around Marketing
24:28 Authenticity in LinkedIn Posting
29:00 Podcasting as a Content Strategy
38:43 Building a Paid Community Experience
43:05 The Impact of AI on SEO and Content
47:11 Evolving SEO Roles and Future Strategies
Show Links:Dave Gerhardt Exit Five communityKnowatoa AI rank monitoringSubscribe today for weekly tipsFollow Ross on XEmail Ross: [email protected]#seo | #contentmarketing
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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