Episodes
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What are the big things your HIT Fitness Business should focus on marketing-wise for 2025? If you want to seriously grow your strength studio, get and retain more clients, and find highly profitable business speaking opportunities, then this is for you. Sherri McMillan is the owner of Northwest Personal Training and is an award-winning fitness professional and business builder with more than 30 years of experience. In this timeless throwback, she talks about why timing matters in marketing, what you should focus on, how to be organized and efficient when executing, and so much more. If you want to start 2025 with a bang, grab your pencils, get ready to take notes and tune in to this one! ━━━━━━━━━━━━ ⚡ Start & Grow your HIT Business for FREE - https://www.skool.com/hib ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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What’s it like to start a HIT Fitness Business using minimal equipment and grow it successfully to the tune of 50 sessions a week? TimeSaver Strength founder Steve Berthiaume joins the podcast to talk about how he started his HIT studio with a barebones setup, using a simple, minimalist approach to High-Intensity Training, and the key moves he made that finally unlocked growth and success. If you want to learn how to build a HIT studio with minimal equipment while maximizing your potential for success, tune in to Steve’s story! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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Missing episodes?
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How can you design sales pitches for your high-ticket HIT programs that really work? Dave Bess returns to talk about the exact approach – and even the specific words – that you should use to close up to 90% of your prospects. Dave co-founded Underground Fitness and launched PT Legends and Greenlight Personal Training. He is a highly successful business builder and coach. If you want more people to say “yes” to your HIT offerings, tune in to this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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Do you have a garage? Then what’s stopping you from having your own low-cost, highly successful HIT studio? Million-Dollar Trainer Pete Cerqua returns to the podcast to show you how to turn your garage into a high-profit fitness business from start to finish. We talk about some examples of garage-based studios Pete has helped design and how successful these home-based HIT entrepreneurs have now become — and how you can do the same. If you want to start a great business that can have you set for life from the comfort of your own home and want to know how to design an efficient, profitable HIT studio, then don’t miss this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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Why should strength trainers and fitness studio owners seriously look into eccentric-focused training? (Spoiler alert: the results you can get are amazing — if you do it right). Dr. Michael MacMillan – former powerlifter, retired orthopedic surgeon, and former associate professor at the University of Florida – returns to share more of his expertise and wealth of knowledge in biomechanics. He is the co-creator of the NeGator Strength System, which is now on its new and improved 5th Generation. In this episode, we talk about how eccentrics affect bones and ligaments, how most muscle injuries happen and how to avoid them, the types of machines that can use the NeGator, the many applications and benefits of proper eccentric training, and more! This episode is great for both strength studio owners looking to get a huge competitive advantage and anyone who wants to get more from their strength training regimen — make sure you tune in! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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Ever thought about starting your own HIT business but you have no budget or background in fitness? Static Strong founder Andy Omel joins us to talk about how he pivoted from a different industry into starting a HIT Business on a shoestring budget. Now, Andy is a successful strength trainer who helps clients get into great shape — all without moving an inch! Andy is a great guest, and if you’ve ever thought about starting your own HIT Business but you’re unsure about the seemingly high barrier to entry, you should tune in to this one! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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What’s it like to be an in-demand strength trainer that fitness business owners love having in their strength studios?
Veteran HIT trainer and strength training expert Chuck Bixby joins to talk about his journey, what it’s like to train with high-intensity training legend Roger Schwab, and how he can help your strength studio operate with less pressure and give you more time to build and grow.
Chuck holds master's degrees in physical education and clinical exercise physiology, with certifications from the American College of Exercise and Exercise as Medicine, and he has consulted with professional sports teams like the Philadelphia Eagles and the Flyers.
We had a great conversation on this one! It's just a good peek at Roger Schwab’s approach to training instruction, Mainline Health & Fitness as it grew, and we also talk about how Chuck can help your strength studio — give it a listen now! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here -
What can you do to become a highly successful, ultra-efficient solo operator of a HIT strength training studio? You’ve heard of Doug Holland, now see how Dagoberto Vila earns up to $366,000 a year all by himself. Bert returns to the podcast to talk about how he turned his knowledge and personal training skills into a one-man studio that has loyal clients, and we talk about how you can follow his blueprint so you can do the same. If you want to start – or grow – a HIT fitness business and make it really successful, you’ll want to tune in to this conversation! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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What does selling a high-ticket HIT program look like from start to finish and how can you create your own? Dave Bess returns to the podcast to walk you through his proven high-ticket process and we’ll give you a high-level step-by-step on how you can implement this in a way that makes sense for your HIT fitness business. As well as being the co-founder of Underground Fitness and later launching PT Legends and Greenlight Personal Training, Dave is a highly successful business builder and coach. If you’ve ever wanted to create your own high-ticket program and wanted a clear plan on how to do just that, you need to check out this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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Looking for better tools to help you with your HIT business marketing and want to avoid the headaches of choosing the wrong ones? Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she joins us once again to talk you through finding the best email marketing software to help you reach and retain more of your clients. If you want to find out what the right marketing tools are for your HIT business, this episode is a good place to start! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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Is SuperSlow the most effective HIT workout protocol and can it help you maximize your genetic potential faster than any other strength training approach? Dagoberto Vila is a bodybuilding champion, the owner of Fit for Life Strength, a certified MedX Fitness Coach and a certified SuperSlow instructor. He joins the podcast to talk about getting the most out of your workouts and why he’s so passionate about SuperSlow as one of the best ways – if not the best way – to strength train.
We talk about the science behind why slow reps are effective, how slow you should go, training frequency and volume, and this episode gets a bit spicy in spots — make sure you tune in! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here -
What’s it like to create your own High-Intensity Training sphere from scratch when there isn’t one that you can join as a HIT entrepreneur in your own country? Hugo Moniz, founder of EXS, talks about creating an incredible business ecosystem where he not only provides high-quality HIT education for personal trainers, but also works with doctors, hospitals, and other strength training business owners to promote high-intensity training that benefits patients, clients, and fitness business, and he even has the time to run his own strength training studio and yearly exercise summit! Hugo’s success story is something we can all draw lessons and inspiration from — don’t miss this one! ━━━━━━━━━━━━ 💪 Get Incredible Fitness Equipment from Imagine Strength ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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What exactly does it take to turn your HIT business from just another strength studio to a really great fitness business? Discover Strength CEO Luke Carlson returns to the podcast for a Q&A that dives deep into what mindsets, habits, and little details matter that you need to focus on as a HIT entrepreneur. If you’re serious about success and hungry for growth, don’t miss this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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What does it take to actually run 120 personal training sessions a week as a solo HIT strength trainer successfully? Doug Holland is a master strength trainer, a powerlifter, and the owner of Intelligent Exercise, and he has mastered the art of delivering high-quality training sessions each week all by himself. In this episode, Doug shares how he makes it all work: we dive deep into managing personal training sessions from start to finish, structuring and progressing workouts, and building strong client relationships, all without burning out. If you want to learn what it takes to be a successful, high-level HIT trainer, you’ll want to listen to this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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Can you really transform your HIT business into a multi-million-dollar one just by changing your mindset and reaching out to people? Dave Bess returns to share powerful strategies and tactics that can help you generate leads that turn into meaningful client relationships.
Dave is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training, and here we talk about the step-by-step methods of networking and building genuine connections. If you’ve ever wondered how people can be so good with outreach and wanted to try it yourself, this episode is for you! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here -
If you get a severe knee injury, what does that mean for you (or your HIT clients) long-term, and how might that affect your strength training? Dr James Fisher returns for part 2 of his personal experience of rehabilitating a severe knee injury and how he is using high-intensity training to recover from it. James is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes in exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous peer-reviewed articles relating to health and fitness. For anyone who is curious about how exercise scientists themselves train and recover from injuries (like this one), tune in to this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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Why should you find ways to keep your strength training clients excited about their workouts? Spoiler alert: because your clients will love your HIT studio, you’ll make more money, and you’ll keep them for life. Discover Strength CEO Luke Carlson talks about why and how you can do this, from the mindset you should have down to how to implement it in your HIT Fitness Business. If you want to never lose your clients, this episode is a must-listen! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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What is the truth about Arthur Jones’ Colorado Experiment and what does it really mean for the High-Intensity Training world? Legendary trainer Pete Cerqua returns to the podcast to go on a deep dive into what really went on in The Colorado Experiment with Casey Viator, what happened when Mike Mentzer tried it, and what HIT trainers and business owners should take away from this still-infamous experiment by Arthur Jones. If you’ve heard about the Colorado Experiment, it’s probably not what you thought it was — you need to tune in to this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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Do you ever feel like you’re in a rat race as a HIT entrepreneur and want a way to earn more while being less overloaded?
Dave Bess is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training. In this episode, we talk about why you should have a high-ticket offer, how to build it out into your existing business model, and how doing all of this can be the life-changing experience you’ve been looking for as a fitness business owner.
If you want to make more money while having less clients – and actually execute it successfully – this episode is for you! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Click here ━━━━━━━━━━━━ 🏛️ Get Great MedX Machines for your Strength Studio Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here -
What can you learn from one of the biggest HIT businesses in the world when it comes to attracting talent and recruiting great strength trainers?
Discover Strength CEO Luke Carlson returns to talk about seven powerful and proven tactics to help you hire great HIT trainers for your strength studio. If you want to hire great trainers and hit the ground running, this episode is a must-listen! *** ⚡ Want to Supercharge Your HIT Business And Grow Faster? Look at this *** 🎬 For the complete show notes, links, and resources, click here - Show more
