Episodes
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In this episode, I’m joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing.
Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision.
The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions.
Angelo gives listeners actionable tips on:
00:00 Intro
01:31 Understanding the Role of a Fractional CMO
04:09 The Importance of Strategy in Marketing
06:46 Common Marketing Mistakes and Misconceptions
12:31 Building an Effective Marketing Plan
19:53 Tracking and Analyzing Marketing Data
22:49 The Role of AI in Modern Marketing
24:16 Understanding the Role of Chat GPT as an Intern
25:04 The Importance of Prompt Engineering
26:51 Effective Use of AI in Content Creation
28:56 Budgeting and Cost Structures for Fractional CMOs
31:57 Comprehensive Marketing Strategies Beyond Websites
35:16 Book Review: The Revenue Growth Habit
38:19 Common Misconceptions About Fractional CMOs
41:55 The Importance of Data-Driven Decisions
Resources mentioned in this episode:
The Revenue Growth Habit by Alex Goldfayn
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http://www.craftmarketingandbranding.com
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In this episode, I’m joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms.
We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leveraging AI for enhanced digital marketing.
Pete also shares insights from 'The Million Dollar Weekend' by Noah Kagan and stresses the importance of sustained client relationship management.
Pete gives listeners actionable tips on:
00:00 Intro
01:18 Understanding GA4: Basics and Differences
02:19 Challenges and Criticisms of GA4
05:16 Setting Up GA4: Key Steps and Tips
09:04 Tracking and Analyzing Traffic Effectively
15:17 Conversion Optimization Strategies
19:06 Real-World Examples and Best Practices
23:20 Customer Service Frustrations
24:16 Website Conversion Essentials
25:17 Understanding Calls to Action
27:09 Optimizing Client Interaction
32:03 Marketing Funnels and Strategies
34:18 The Role of AI in SEO
39:14 Book Recommendation: The Million Dollar Weekend
41:12 Final Thoughts on Conversions
Resources mentioned in this episode:
Million Dollar Weekend by Noah Kagan
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https://www.peteeveritt.com
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Missing episodes?
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In this episode, Jonathan Steele, a Chicago-based divorce attorney and partner at Behrman LLP, shares crucial insights on cybersecurity tailored for law firms. The discussion covers prevalent digital threats like phishing attacks, business email compromises, and domain security issues.
Jonathan stresses the importance of identifying suspicious emails, employing preventive measures such as DMARC, DKIM, and SPF records, and the vital role of modern techniques like pen testing. The conversation highlights the generational challenges in adopting security practices such as zero trust and multi-factor authentication, emphasizing the need for constant vigilance, updated security systems, and proper training.
Practical advice on protecting sensitive client data and personal information from identity theft and data brokers is offered, alongside a recommendation for Michael Basil's 'Extreme Privacy' book. This episode provides a well-rounded approach to maintaining robust cybersecurity in the evolving digital landscape.
Jonathan gives listeners actionable tips on:
00:00 Intro
01:50 Common Cyber Threats to Law Firms
02:59 Recognizing and Handling Phishing Attempts
08:18 Email Security and Domain Protection
12:47 Updating IT Practices for Modern Security
14:07 Challenges with Legacy IT Systems
17:34 Legal Implications of Cybersecurity
18:15 Personal vs. Business Cybersecurity
19:04 Reputation and Legal Risks
21:25 Evolving Threat Landscape
23:34 Book Recommendation
29:58 Ongoing Cybersecurity Practices
31:17 Final Takeaways and Conclusion
Resources mentioned in this episode:
Extreme Privacy by Michael Bazzell
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https://steelefamlaw.com
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In this episode, John P. David, president of the David PR Group, discusses how law firms can prepare for and manage public relations crises. He outlines the importance of having a media policy, preparing for predictable and unexpected crises, and ensuring a single, clear point of communication during such events.
John also emphasizes the role of PR professionals in handling crises effectively, by understanding media dynamics and delivering consistent messaging. The conversation provides vital insights into crisis management planning for law firms, including addressing regulatory challenges and the significance of updating privacy policies. Finally, the discussion touches on the importance of hiring experts for crisis situations and includes a book recommendation for personal reading enjoyment.
John gives listeners actionable tips on:
00:00 Intro
00:39 The Importance of PR for Law Firms
01:14 Handling a PR Crisis: Initial Steps
03:20 Predictable vs. Unpredictable Crises
04:03 Creating a Media Policy
12:26 Regulatory and Ethical Considerations for Law Firms
13:24 Unexpected Crises and Communication Strategies
21:32 The Role of a PR Expert in Crisis Management
26:41 Book Recommendations and Final Thoughts
Resources mentioned in this episode:
The Thursday Murder Club by Richard Osman
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http://www.davidpr.com
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In this episode, Mark Stern, CEO of Custom Box Agency, discusses strategies for enhancing client engagement and optimizing the customer journey to drive faster results and better experiences.
The conversation covers the application of marketing funnels, the importance of physical experiences, and how to create premium customer interactions. Mark emphasizes the role of strategic client engagement in driving revenue, particularly for law firms, and illustrates the impact of customized box experiences in different stages of the marketing funnel – acquisition, delivery, and retention. He provides practical examples of how this approach can improve client onboarding, educational efforts, and long-term client retention.
Mark gives listeners actionable tips on:
00:00 Intro
01:47 Middle of the Funnel Tactics
02:38 Effective Use of Swag and Creating a Box Experience
03:53 Examples of Middle Funnel Strategies
04:47 Physical vs Digital Experiences
09:37 Drip Driving Revenue
13:41 Retention Strategies
20:14 The Importance of Clear Guidance
22:55 Reinforcing the Client Journey
23:47 The Role of Content in Client Education
25:55 Acquisition Strategies for Law Firms
31:44 Book Recommendation
36:20 One Final Takeaway
Resources mentioned in this episode:
Who Not How by Dan Sullivan
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https://customboxagency.com/
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In this episode, Paul Counts and Shreya Banerjee return with excitement to discuss the evolution of SEO and its critical role in marketing strategies for law firms.
They delve into the concept of 'Social SEO', which emphasizes creating keyword-focused content to improve search engine visibility on social media platforms like Instagram and TikTok. The episode also compares past and present SEO practices, such as the shift from using purely hashtags to incorporating relevant keywords in social media posts.
More practical advice includes the importance of writing for human readers rather than AI, using tools like Google and Instagram's search features to find popular keywords, and having a critical 'above the fold' section on websites that captures visitor attention. The discussion also covers the foundations of conversion rate and sales optimization (CRSO), with an emphasis on understanding customer pain points, designing powerful calls-to-action, and using tools like Inspectlet to track site performance.
Paul and Shreya gives listeners actionable tips on:
00:00 Intro
01:33 Understanding Social SEO
02:52 Evolution of Social Media and SEO
05:49 AI and Social Media Search
06:47 Finding the Right Keywords
08:41 Common Mistakes in Social SEO
08:58 Importance of Human Touch in SEO
11:29 Conversion Rate and Sales Optimization (CRSO)
15:32 Effective Website Strategies
23:27 Call to Action and User Engagement
25:05 Book Recommendation and Final Thoughts
28:51 One Big Takeaway
Resources mentioned in this episode:
The Ultimate Sales Letter by Dan Kennedy
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https://www.marketingcounts.com
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In this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries.
Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key points include the importance of distinguishing oneself from the company, the role of problem-solving and thought leadership in branding, and practical strategies for maintaining client relationships. The discussion also touches on utilizing one's network effectively, the value of feedback, and balancing reputation with personal connections.
Cindy gives listeners actionable tips on:
00:00 Intro
01:36 Transitioning from a Firm to Your Own Business
03:37 Establishing Your Unique Identity
07:07 Gathering Feedback and Building Reputation
09:45 Maintaining Client Relationships
13:45 The Value of Personal Connections
15:17 Starting and Sustaining Your Own Business
23:31 The Role of Referrals and Networking
25:05 Thought Leaders Library: Book Recommendation
33:16 One Big Takeaway
Resources mentioned in this episode:
Grit by Angela Duckworth
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http://www.thehustlingheart.com
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In this episode, writer and lawyer Kevin McGoff discusses the complexities and best practices surrounding law firm exits. Drawing from his extensive legal career, Kevin emphasizes the importance of self-reflection, understanding personal strengths and weaknesses, and seeking professional advice when contemplating a career change.
The conversation also delves into the ethical considerations and strategic planning necessary for both leaving the legal field and starting a new firm.
Kevin McGoff is the author of Find Your Landing Zone – Life Beyond the Bar, published in 2023. He is a writer, speaker, and lawyer. Kevin is also an avid cyclist and inveterate traveler. During his career, Kevin worked for a state agency, ran a solo practice, and started a law firm. Later he served as General Counsel to a large midwest firm.
Kevin developed a successful program to complement his book designed to motivate lawyers and other professionals to progress from thinking about what’s next in life to creating a personal plan to make it happen.
Kevin gives listeners actionable tips on:
00:00 Intro
06:49 Understanding Your Strengths and Interests
09:53 Taking the Leap: Transitioning Careers
13:16 Starting Your Own Law Firm: Financial Planning
17:45 Ethical Considerations and Client Relations
22:56 Setting Up a New Firm: Practical Advice
31:05 Book Recommendations and Final Thoughts
36:38 One Thing That Works
Resources mentioned in this episode:
From Strength to Strength by Arthur Brooks
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https://surlaroutekm.com/
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In this episode, Aurora Winter joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely.
Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common pitfalls in communication, provides practical templates for enhancing engagement, and highlights the profound impact of effective storytelling. The episode also touches on the value of making reviews and testimonials compelling. Aurora challenges listeners to focus on improving their communication skills by being mindful of their words and structuring their messages strategically.
Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer, and the founder of www.SamePagePublishing.com. Her award-winning books include "Turn Words Into Wealth" and “Magic, Mystery, and the Multiverse.” Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses.
Aurora gives listeners actionable tips on:
00:00 Intro
02:38 Common Communication Mistakes
05:45 Understanding the Croc Brain
08:37 The Power of Social Proof
12:15 Crafting Effective Messages
14:27 The Hero's Journey in Storytelling
21:01 Connecting with Empathy, Translating Neuroscience into Effective Messaging
23:48 The Power of Storytelling in Marketing
26:48 Crafting Memorable Reviews and Testimonials
31:02 Book Recommendation
32:41 One thing that works
Resources mentioned in this episode:
Confessions of an Accidental Lawyer by Michael Stockham
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https://www.aurorawinter.com/
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In this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization.
Nicki emphasizes the need for proper testing and targeting in ad campaigns, highlights the impact of a positive money mindset on marketing budgets, and provides practical advice for improving conversion rates. The episode also underscores the role of agencies in achieving optimal results from Meta ads.
Nicki is a Meta Ads and SEO strategist and coach. An expert in her field, she helps online businesses profitably grow and scale their brand so they can live life on their own terms.
Monica gives listeners actionable tips on:
00:00 Intro
01:06 Understanding Meta Ads
03:07 Exploring the Marketing Funnel
04:25 Types of Ads and Their Purposes
07:56 Retargeting Strategies
11:53 Common Mistakes in Ad Campaigns
14:33 Optimizing Your Website for Conversions
18:58 The Importance of Testing and Optimization
24:22 Budgeting and Money Mindset
31:31 One thing that works
Resources mentioned in this episode:
Get Rich, Lucky Bitch! by Denise Duffield-Thomas
Done-for-you Traffic and Sales Calculator and Planner. It can help users determine exactly how much traffic they need to hit their sales revenue goal this year and beyond (and an action plan to get there): https://www.thedigitalexchange.co/traffic
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http://thedigitalexchange.co
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In this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool.
She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered include understanding client awareness and interest, the importance of mobile-first design, avoiding stock photos, compliance issues, and regular website auditing. Monica also stresses the importance of including FAQs, using Google Analytics to measure performance, and ensuring team coherence.
Monica is a techy, crafty, aerial dancer with a Bachelor of Science in Agriculture. Monica possesses a rare combination of design savvy and technological know-how. She puts her down-to-earth problem solving skills to work providing solutions to marketing and communication challenges through technology. When she’s not running her business she’s raising her two daughters, 9 and 13, petting her puppies, traveling with her husband, Mike, dancing in air or digging in the dirt!
Monica gives listeners actionable tips on:
00:00 Intro
00:47 The Evolution of Websites
01:16 Websites as Sales Tools
02:49 Understanding Your Clients
05:46 Common Website Mistakes
07:33 Mobile Optimization
10:08 Compliance and Privacy Policies
12:00 Using Analytics to Improve Performance
13:00 The Importance of Authentic Imagery
21:17 FAQs and User Engagement
23:16 Book Review: The Power of a Positive Team
25:37 One thing that works
Resources mentioned in this episode:
The Power of a Positive Team by Jon Gordon
Connect with Monica here:
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https://mayecreate.com/marketing-with-purpose-podcast/
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https://conroycreativecounsel.com
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In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy.
Gert elaborates on the insights from his book 'Fix Your Online Reputation,' explaining how to manage and improve online reputation through proactive measures such as generating positive reviews and strategically using ads. The conversation also touches on the role of SEO, knowledge panels, and social media in shaping a firm's online presence and credibility. We conclude by stressing the importance of maintaining a clean brand profile and the potential financial impact of neglecting online reputation.
Gert gives listeners actionable tips on:
00:00 Intro
00:50 The Importance of Online Reputation for Law Firms
02:12 Understanding and Managing Negative Reviews
04:22 Strategies to Improve Online Reputation
11:42 Google Knowledge Panel and Business Profile
17:21 Leveraging AI and Consistent Information
21:54 Starting the Internal Audit
23:59 Quick Fixes to Save Money
24:49 Common Mistakes in Reputation Management
26:57 Proactive Strategies for Positive Reviews
31:24 Thought Leaders library
35:14 Managing Social Media and Personal Life
42:08 One thing that works
Resources mentioned in this episode:
The Checklist Manifesto by Atul Gawande
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https://seoleverage.com
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In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients.
Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues.
Tanya Brody is an email marketing consultant and evangelist. The "Hill She Will Die On" is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers.
Tanya gives listeners actionable tips on:
00:00 Intro
01:19 Common Mistakes Lawyers Make in Marketing
01:54 The Importance of Knowing Your Audience
03:33 Simplifying Legal Jargon for Better Client Communication
05:33 Email Marketing: A Tool for Client Retention and Acquisition
08:06 Nurturing Clients Through the Marketing Funnel
18:05 Leveraging Lead Magnets for Law Firms
25:41 Navigating Email Overwhelm: A Strategic Approach
26:32 Crafting the Perfect Welcome Sequence
27:36 The Art of Email Sequencing for Engagement
28:34 Why Law Firms Struggle with Email Campaigns
29:25 The Importance of Delegating Email Marketing
33:06 Compliance and Email Marketing: Navigating the Legalities
39:27 Book Recommendation
42:31 One thing that works
Resources mentioned in this episode:
Invisible Selling Machine by Ryan Deiss
Connect with Tanya here:
https://www.instagram.com/tbcopywriter42/
https://twitter.com/harpchicwriter
https://www.linkedin.com/in/tanyabrody/
https://www.facebook.com/tanyabrodycopywriter
http://tanyabrodycopywriter.com
https://linktr.ee/emcacademy
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In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche.
He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pursuing ad revenue or broad listener demographics. Alex also highlights the importance of simple, actionable calls to action and engaging content that establishes a firm's authority. The episode includes insights on monitoring success metrics beyond traditional analytics, making it a must-listen for law firms aiming to optimize their podcasting efforts.
Alex gives listeners actionable tips on:
00:00 Exploring the Potential of Law Firm Podcasts
02:11 The Evolution of Podcasting Post-Pandemic
03:04 Understanding Podcast Statistics and Trends
04:56 The Importance of Staying Active and Niche in Podcasting
06:11 Measuring Success in Podcasting Beyond Ad Revenue
10:41 Maximizing Podcast Impact with Authenticity and Simplicity
16:27 Effective Calls to Action in Podcasting
19:26 Unlocking Podcast Potential: Free Resources and Quick Wins
19:55 Creative Lead Magnets: Beyond the Call to Action
20:58 Innovative Engagement: The Power of Quizzes in Marketing
25:20 Establishing Authority and Consistency in Marketing
26:04 The Key to Success: Consistency in Podcasting
26:50 Navigating the Marketing Landscape: Avoiding the Viral Trap
29:54 Continuous Improvement: The Secret Sauce of Successful Marketing
31:58 Book Recommendation
36:42 Tips for getting those impactful interviews
39:00 One thing that works
Resources mentioned in this episode:
The Practice by Seth Godin
Connect with Alex here:
https://www.facebook.com/PodMatchOfficial/
https://www.instagram.com/podmatch_com/
https://twitter.com/PodMatch_com
https://www.linkedin.com/company/podmatch/
https://www.youtube.com/@PodMatch_com
https://www.pinterest.ca/podmatch/
https://www.tiktok.com/@podmatch_com
https://podmatch.com/
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In this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies.
She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless of the industry, whether B2B or B2C, the target audience consists of humans, and emotional connection is key to effective branding.
She argues that many companies fail to convert potential clients into actual clients because they overlook the emotional and psychological factors that influence decision-making. The conversation also covers the significance of targeting specific customer segments and the necessity of imbuing brands with emotional value to differentiate them from competitors.
Erin Andrea Craske, an award-winning strategist, boasts a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified executive transformation coach. Leveraging 16 years of leadership, she empowers conscious business rebels to succeed and create positive impacts.
Erin gives listeners actionable tips on:
0:00 Intro
03:29 The core of branding - getting people to make the decision in the way we want them to when it comes down to the right time
05:16 How to move people through the decision process rather than assume action
11:14 The money drain on acquisition/awareness when you're not using a strategy
14:55 Adding the emotional piece into consideration to really speak to clients
18:07 The bottom of the funnel, emotionally
22:33 Taking your overthinking out of the brand and focusing on your potential client/customer
23:45 Lead with the questions you most get from your clients
26:44 Book Review
34:24 One big takeaway
Resources mentioned in this episode:
The Art of Happiness by The Dalai Lama
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https://linktr.ee/eacraske
https://www.erinandreacraske.com
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In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking.
He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion also highlights tactics like reporter outreach, using platforms like HARO and Featured, as well as the value of legitimately earned backlinks from reputable sources like Forbes and CNN.
Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State University. Upon graduation, he joined Adobe in San Francisco and started an SEO agency.
Bennett gives listeners actionable tips on:
0:00 Intro
2:48 What domain authorities are
03:42 Example of how your domain authority could go down
05:15 How you damage your domain authority
09:37 Leveraging HARO
14:25 Strategies to get quality backlinks
18:20 Do backlinks matter
20:01 What makes a good backlink
20:29 Should you have backlinks to things with a lower DR than you
21:10 Book Review
22:15 One big takeaway
Resources mentioned in this episode:
How to Win Friends and Influence People by Dale Carnegie
Connect with Bennett here:
https://www.instagram.com/bennett.heyn/?hl=en
https://www.linkedin.com/in/bennettheyn
https://backlinker.ai
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In this episode, Dave Sobel shares his insights on the significant impacts of AI technology and provides guidance on choosing IT service providers for law firms. He emphasizes the importance of recognizing AI as a transformative technology but encourages a balanced approach, highlighting the slower pace of actual implementation versus predictions.
Dave introduces the concept of 'hard trends' in technology to aid in future planning and stresses the critical role of human oversight in using AI ethically and effectively. Additionally, the conversation covers practical advice on improving law firms' operations through strategic IT partnerships, focusing on measurable business outcomes and security precautions against malware and hacking. Sobel advocates for putting people first, underscoring that investments in human relationships are key to successful technology adoption and business improvement.
Dave is the host of the Business of Tech podcast, and owner of MSP Radio. Dave is regarded as a leading expert in the delivery of technology services, with broad experience in both technology and business. He owned and operated an IT Solution Provider and MSP for over a decade, both acquiring other organizations and eventually being acquired. This firm was a winner of multiple awards, including being a finalist for Microsoft’s Worldwide Partner of the Year in the Small Business Specialist category. After his MSP experience, he has worked for multiple vendors at such companies as Level Platforms, GFI, LogicNow, and SolarWinds, leading community, event, marketing, and product strategies, as well as several M&A activities.
Dave gives listeners actionable tips on:
00:00 Intro
01:47 Relating the AI technology explosion to iPhone and the top 3 things to remember when something explodes like this
07:09 Now is the time to think about our ethics and how we will use AI
09:24 AI Checkers - Be skeptical, ways we are already using AI that we may not be thinking
13:30 Good content always needs good craftsmanship, using AI to accelerate and assist our work
16:33 What are the big topics the IT technology realm
19:15 Example of an IT Provider can give the best service and implement tools or systems that are tied to revenue
26:31 Are security issues, malware, hacking the first thing that people talk to him about
28:11 I think my website was hacked - why are they doing that to me?
33:01 Is it anyone's fault in particular if your DO get hacked
37:56 Book Review
40:04 Trends he is already looking at for AI
42:53 What's one thing that works
Resources mentioned in this episode:
Flash Foresight by Daniel Burrus
Connect with Dave here:
https://www.instagram.com/mspradio/
https://www.linkedin.com/in/davesobel/
https://www.facebook.com/mspradionews/
https://www.youtube.com/mspradio/
https://businessof.tech/
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In this episode, Nick Hutchison, founder of BookThinkers, a company dedicated to helping authors promote and market their books, shares his journey and insights on the importance of reading and applying knowledge from books for personal development.
Nick, who has recently published his first book 'Rise of the Reader,' discusses the impact of reading habits on personal and professional growth, and the significance of actionable writing for authors and readers alike.
Our conversation explores strategies for effective reading and writing, touches on the value of non-fiction books, and delves into the role of books in the life of professionals, particularly lawyers. Tips on overcoming reading barriers, setting SMART goals for reading, and making reading and writing actionable are also discussed, providing valuable takeaways for listeners seeking to leverage books for learning and growth.
Nick Hutchison is the visionary force behind BookThinkers, a thriving 7-figure marketing agency bridging authors and readers. In just over 7 years, he has cultivated a platform reaching over 1,000,000 people monthly and hosts the top 2% global podcast, "BookThinkers: Life-Changing Books," featuring interviews with renowned authors like Grant Cardone and Lewis Howes. Nick's platform and services have empowered countless authors to reach millions of readers, driving substantial revenue growth. His services encompass video production, podcast booking, and social media brand building. With a mission to inspire readers to take action, Nick authored "Rise of the Reader," delving into mastering reading habits and applying newfound knowledge to unlock potential.
Nick gives listeners actionable tips on:
0:00 Intro
2:19 My favorite book of 2023
03:47 Tracking reading and using GoodReads
5:28 Nick's favorite book of 2023
7:37 How to write in a compelling way for readers to take action on the advice given
9:11 Top examples of actionable books
11:50 SMART goals for each book you read
13:27 Mistakes people make when writing
16:18 The importance of language for concise communication
17:30 Getting a reader to follow through with a specific call to action
23:47 How to get the reading inertia going and good reading habits to adopt
28:34 Extracting book information from nonfiction books to apply to your life
34:53 Book Review
43:57 About Nick's book
Resources mentioned in this episode:
The 4-Hour Workweek by Timothy Ferris
Get a copy of his book here!
Connect with Nick here:
https://www.instagram.com/bookthinkers/
https://www.linkedin.com/in/bookthinkers/
http://www.bookthinkers.com
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In this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms.
Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketing Officer (CMO), Doug has worked with home services, funeral services, franchised security services, B2B, and restaurants to prove that marketing skills are transferrable. Chief Outsiders is the largest Fractional CMO firm in the USA.
Chief Outsiders stands as the largest fractional CMO firm in the U.S., offering over 110 CMOs and chief sales officers. Doug shares insights into the growing trend of fractional services across industries, including law firms, and emphasizes the importance of understanding customer needs, competition, and unique value propositions for effective marketing strategies.
We get into 'The Growth Gears' methodology as a simplified approach to marketing strategy, focusing on insights, strategy, and execution phases to fuel business growth. Doug also highlights common marketing mistakes businesses make, such as lack of coherent strategy or 'random acts of marketing,' and suggests solutions like customer nurturing and leveraging operational systems for automated post-purchase engagement to keep law firms on the path to growth.
Doug gives listeners actionable tips on:
0:00 Intro
2:18 How he starts a big marketing strategy for a client
4:59 Using your people as a point of differentiation
8:31 How to move your clients through "I need marketing" to spending time going through a strategy for growth
10:34 How to explain the mistakes your clients are making when they come to you
12:54 What kind of suggestions do you offer at the bottom part of the funnel
16:56 How do you avoid random acts of marketing and stay focused
18:16 Do you have metrics and reporting to assure people it's working
20:32 What's the typical timeframe you recommend for them to see results
23:25 Looking at clients as customers and why language matters
26:31 Book Review
31:50 One big takeaway
Resources mentioned in this episode:
The Growth Gears by Art Saxby
Connect with Doug here:
https://twitter.com/Reiflman
https://www.linkedin.com/in/doug-reifschneider/
https://www.facebook.com/Reiflman/
https://www.chiefoutsiders.com/profile/doug-reifschneider
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Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com -
In this episode, brand coach Cindy Chang joins me to discuss improving client relations, attracting ideal audience, and converting leads into clients through the marketing funnel.
We explore the importance of understanding your audiences' needs, the role of demographics and psychographics in shaping marketing strategies, and how to show value to potential clients. Cindy emphasizes on focusing on the outcome rather than the features of a service to effectively appeal to clients.
You have unique gifts to share. But... does the world KNOW what you have to offer?
Cindy is the person who helps make sure the answer to this question is a resounding: YES.
Cindy cut her teeth on marketing for nostalgic brands like Kraft Mac & Cheese to JELL-O, before leaving corporate and leaping into entrepreneurship. Today, she helps founders and creatives build their own brands: from scratch.
From helping an Asian woman-owned business break into the male-dominated construction industry... to launching grief circles during the holiday season... Cindy helps business owners with unconventional gifts share their work, and redefine norms along the way.
Cindy gives listeners actionable tips on:
0:00 Intro
2:13 How can people improve the middle section of the sales funnel
3:18 What is ‘showing value’?
10:37 Cindy's approach and philosophy to get people to buy
17:01 How do you find your dream audience and then build relationships to create clients from audience members
19:28 Old school marketing vs. now
23:36 Basic tips to sustain relationships with past clients
28:27 How to listen in to your audience
31:01 Book Review
32:52 One big takeaway
Resources mentioned in this episode:
You Are the Brand by Mike Kim
Connect with Cindy here:
https://www.instagram.com/thehustlingheart/
https://www.linkedin.com/in/cindy-chang-59b76b58/
http://www.thehustlingheart.com
Connect with me
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Pinterest
Facebook
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com - Show more
