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Episódios
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The Simpsons switches formats to horror anthology series this time of year, so shall Did I Do That?—we’ve got a collection of some of the scariest design disasters, missteps, failures, and goofs that have haunted designers this past summer at Future Fonts & Friends 2024!
How can our anonymous designer ghosts find peace when haunted by a trifecta of specters in the form of opening up your letters’ chakras, gingerbread power moves, and the challenges of Lidz franchising. Listen… IF YOU DARE!
WANT A DESIGN CONFESSIONAL AT YOUR EVENT?
If you have a live event and want me to set up another design confessional for it, either in Portland or beyond, let’s talk! I’d love to do more events like this in the future.
SPECIAL THANKS
The confessions used in this episode were collected as part of “Future Fonts and Friends,” a party held for TypeCon 2024 at Outlet in Portland, Oregon, on Thursday, July 25, 2024. All guests were cloaked in the shadow of anonymity—the scariest thing of all in our personal brand building world! Take that, social media! Thank you to all who came out and participated!
Huge thanks again to Lizy Gershenzhon and Travis Kochel of Future Fonts for inviting me to be a part of the event, to the organizers of TypeCon for putting up with me, and (once again) to MVP Orion Cortez for building the confessional booths way back in 2023 based solely on two terrible sketches I made, then coming back out in 2024 to help me set them up again.
Additional thanks to past guest Kate Bingaman-Burt of Outlet for her eternal support of / patience with me just in general, but especially the white-hot ball of stress that is me when faced with a live event.
This episode features a parody of Billie Eilish’s new song “BIRDS OF A FEATHER” and a parody of the character the Crypt Keeper, brought to death by John Kassir.
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Hey—come out and play! Creative Director (and international Five Guys diner) David Chathas joins Sean to talk about what’s missing from Barstow, testing your apple expertise, and becoming The Caveman. Just don’t forget about us—we have ideas!
David can be found all over the internet, including his incredibly named website, bestgraphicdesignerintheworld.com. He can also be found on the website formerly known as Twitter as @ModDadPomoSon and (much more quietly) on Instagram @yallseenfutumbo. Fruit Freaks Coffee, David’s coffee brand, is not yet out in the world, but ask him about it the next time you see him! You can also learn more about it @fiveguyseater69 on OnlyMargins (only $9.99 to subscribe)!
This episode was recorded October 5, 2024 in the Rat’s Nest.
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Estão a faltar episódios?
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Is it profane? Is it irreverent? Why not both! Jen Wick (Creative Services Manager at the Port of Portland) joins Sean to talk about the gateway drug that is Sassy magazine, waxing your layouts, and the lessons life teaches us about futility and precarity. Get ready for a rude awakening!
You can find Jen Wick’s work on her freelance studio website, fortwick.com. You can also see her team’s work across the Port of Portland’s properties, including the newly revamped Portland International Airport.
ONE LAST REMINDER! Fontroversy, our sister podcast produced with the students of Sean’s DES 399 Public Design Communication class at PSUGD last year, is producing a live episode for this year’s fully-online AIGA Design Conference! The show will be happening on the conference’s mainstage on Thursday, October 10 at 2pm Pacific/5pm Eastern! The only way to see the show is to attend the conference, and you can do so online from anywhere in the world—head on over to the AIGA’s website, aiga.org, to register today!
Apologies for the occasional audio glitch in this episode—rest assured that I’m doing my best to find a way to fix this in future, up to and including possibly buying a new computer. Unrelatedly, now is a great time to remind folks that I do have a “Buy Me A Coffee” link to offer small donations to support the show if you can. Even a dollar or two helps!
This episode was recorded Saturday, September 28, 2024 in the Rat’s Nest.
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Call your counselor back up to the bridge, because Season Five… Guys Burgers and Fries continues! Tomi Lähdesmäki (Director of Brand and Creative at Pair of Thieves) joins Sean to talk about labeling your save icons, post-vacation acclimation, and Jerri Springer’s wildest moments—live and uncensored.
You can find Tomi’s work with Pair of Thieves, including the aforementioned picture of Jerri himself, on shelves at your local Target or on their website, pairofthieves.com. You can find Tomi’s personal work on his site, tomilahdesmaki.com, and give him a follow on Instagram to hear some of his latest music at @tomifromspace.
BIG NEWS! Fontroversy, our sister podcast produced with the students of Sean’s DES 399 Public Design Communication class at PSUGD last year, is producing a live episode for this year’s fully-online AIGA Design Conference! The show will be happening on the conference’s mainstage on Thursday, October 10 at 2pm Pacific! The only way to see the show is to attend the conference, and you can do so online from anywhere in the world—head on over to the AIGA’s website, aiga.org, to register today!
This episode was recorded September 9, 2024 in the Rat’s Nest.
Hosted on Acast. See acast.com/privacy for more information.
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Be like a pile of dust and get swept up in the excitement! Did I Do That? is back for Season Five*! Jez Burrows (iconography designer for Instagram at Meta and creator of the Threads logo) joins Sean to talk the most expensive way to ride a roller coaster in 2008, twee commutes, and Sliding Doors.
*…Guys Burgers and Fries
You can find Jez’ work on his own site, jezburrows.com, which is also where you can purchase his latest limited-edition book And Introducing! You can also pick up his previous book, Dictionary Stories: Short Fictions and Other Findings, wherever you find books normally (other than your bookshelf, unless you had already purchased it, received it as a gift, or stole it). Jez’ work can also be seen in the form of Instagram and Threads’ iconography, so what better way to see it than to give him a follow on each respectively?
This episode is our first of fifth season, and we’ve got eight incredible episodes in store for you running up to our third anniversary. Now’s a great time to get a friend into the show—why not share this one with them, or leave a review for a future friend on Apple Podcasts, a like on YouTube, or a comment and star on Spotify.
This episode was recorded August 21, 2024 in the Rat’s Nest.
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THREE big pieces of news!
#1: Season 5 is coming on Thursday, September 5! Now is a great time to get subscribed and ready—we've got a killer roster already lined up and you won't want to miss it!
#2: If you weren't able to get out to our Seattle live show as part of Seattle Design Festival, not to worry! SDF has published a video of the whole show to their YouTube channel that you can watch, either on its own or paired with the other SDF Day 1 Mainstage presentations. It was so wonderful to get to connect with Seattle's design community and to share a stage with the great Terry Marks! Big thanks to the entire team at SDF for making the show happen!
#3: There is still more summer news yet to be revealed, and as soon as I can do it, I plan to publish the announcement to the folks who read our newsletter first, so if you're not already signed up, what are you waiting for? Christmas? That's a long time away and you will know what the announcement is well in advance of December 25, unless you are very, very inattentive. Don't wait—subscribe to the newsletter and let it be your Christmas miracle!
This week in the feed as our final rerun of summer: those tossed salads and scrambled eggs must have been calling again back at the midpoint of season 2, because Did I Do That? was in Seattle for the AIGA Design Conference 2022! Lee-Sean Huang (Creative Director of Foossa and Director of Design Content & Learning at AIGA) joins Sean to talk dialup conspiracies, leveraging the combined might of the Center for Academic Precocity and the Cronkite School of Journalism to make a reality show, and what business people think about.
You can find more about Lee-Sean at his website, leesean.net, or follow him nearly anywhere social by searching for the handle @leesean. You can learn more about Foossa’s work in service design, futurecasting, and more at foossa.com. You can find the Lee-Sean's podcasting work with the AIGA on their site, or by searching for "AIGA Design Podcast" wherever you prefer your pod-based experiences are found; AIGA recently has been expanding their podcast and exploring the theme of "Margins" and it's been really great to listen to—go check it out!
This episode was recorded at the 2022 AIGA Design Conference in Seattle, Washington on Saturday, October 22, 2022 and originally published on Thursday, November 17, 2022 as part of season 2.
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Summertime fun-time rerun-time continues, but before it does, some big news: I'm doing a live Did I Do That? in Seattle for Seattle Design Festival on Saturday, August 17, 2024 at 4:15pm in Lake Union Park! I'll be joined on stage by the incredible Terry Marks!
Terry Marks is an award-winning designer with laurels from the likes of HOW, Print, Communication Arts, Neenah, Potlatch and more. He had judged a number of national and local design competitions and is a published author, twice for Rockport Publishers and yet his favorite might be Mr. Crumbly Dreams a Tiger for O’Neil Printing + Rule29. Terry is a champion of collaboration, fan of the kind and good, Fellow of AIGA Seattle, and veteran of the Executive Board of the AIGA National Board of Directors.I hope you can make it out to the live show—it's going to be really special to bring this silly podcast to the SDF mainstage and bring it to friends new and old out in Seattle!
This week in the feed, though: To close out 2022, we called in The Fixer! “Logotype surgeon” and type designer Dan Rhatigan (Director of Type Products at Type Network) sits down with Sean to talk about failing successfully, gifts from fast food heaven, and not quite getting to act with Gwyneth Paltrow in a high school musical.
You can find Dan’s work all over the internet—his blog is at ultrasparky.org, and he can be found @ultrasparky on Twitter and @bijoutype on Instagram. Speaking of the latter, his foundry Bijou Type (bijoutype.com) should be up an d running soon with an update of Dan’s beautiful graduate school typeface project you can add to your own type collection. His fantastic Pink Mince zine series can be found and purchased at pinkmince.com and @pinkmince on Twitter.
This episode was recorded Tuesday, December 20, 2022 in Portland, Oregon and originally published right at the start of 2023. Were we ever so young?
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Rerun summer continues with another past guest from way back in 2022—lettering designer extraordinaire and Portland flower fan Kyle Letendre joins Sean to talk Minnesota’s missing lakes, misguided entrepreneurial spirit, and rebrands that aren’t quite making the grade. We’re filling in the pixels in that JPEG manually in person while we get to the bottom of a question that’s been on everyone’s mind: what’s Sean’s favorite food color?
Kyle most recently did artwork for TypeCon 2024's identity, which you can see on the TypeCon website.
Not-so-coincidentally enough, the day this episode is re-released (Thursday, July 25, 2024) Fontroversy's Lena Hall and I will be appearing at TypeCon's Education Forum to present about the type education side of how Fontroversy came to be—it's going to be a real kick, and if you're going to be attending TypeCon, check out the EdForum schedule page on TypeCon's website for scheduling information. Stay tuned to the newsletter, too, Fontroversy friends, for more news on the show coming later this summer!
Also the night this episode comes out, I'll be at Future Fonts & Friends holding our second ever Making Mistakes Confessional! That event is free, open to the public, packed with friends of the show, and is your chance to share any design foibles that have been haunting you with our design therapist-in-residence. Future Fonts & Friends is happening at Outlet (2500 NE Sandy Blvd. in Portland) from 6–9pm. Hope to hear you there!
Stay tuned for more event news, including more information about our Seattle show, in the newsletter!
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Rerun summer continues! In this timely episode from way back in 2022, Future Fonts co-founder and all around rad person Lizy Gershenzon joined Sean to talk pieces of flair, the opposite of missed connections, and The Rainbow Passage. We’re going back to high school and making font magic in an episode that’s got milk—just not in an officially licensed form.
Since this episode came out way back in early 2022, Lizy and Travis have launched the Vectro Type Foundry, home of favorites like the acclaimed Chartwell, Kicker, and Whoa, but also home to new fantastic faces like the incredible Kablammo—check them out and give them a download! Lizy and Travis, along with fellow co-founder James Edmundson of Ohno Type Co., co-founded Future Fonts, where you can get experimental typefaces while they're still in development and help support their creators through the process! It's one of the best places to find new and emerging type, and a great place to start for someone who's new to type and wanting to find out how fun it can be first hand. Check them out at futurefonts.xyz, or at the Future Fonts and Friends event!
EVENT NEWS!Did I Do That? will be live in Seattle as part of the Seattle Design Festival's mainstage! The show is happening Saturday, August 17, 2024 from 4:15–5:15pm at Lake Union Park in Seattle. The show is free and open to the public, and I'd love to have you there in person, though it will also be streamed after the fact by Seattle Design Festival itself! To learn more, check out their site: seadesignfest.org!Fontroversy host Lena Hall and I will be presenting a talk as part of TypeCon on Thursday, July 25 about Fontroversy and teaching type through popular emerging media—it'll be fun, but unfortunately it's only open to TypeCon attendees. You can learn more and get tickets for TypeCon's Education Forum over at the TypeCon's website! (shout out to past guest Kyle Letendre, who made the TypeCon hero art this year!)If you missed it last year, Future Fonts and Friends' TypeCon party is back, and just like before is free and open to all! I'll be back with the Making Mistakes Confessional again, so if you missed it before, now's your chance to be a part of it! This year's party will be on Thursday, July 25 from 6–9pm at Outlet (2500 NE Sandy Blvd. in Portland). Bring your best design confessions and hope to see you there!Hosted on Acast. See acast.com/privacy for more information.
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Summer break continues, and we've got big news: we're launching a newsletter! You can hear the latest about Did I Do That?—including some stuff coming later this summer that's still under wraps—first by going to dididothat.design/newsletter to subscribe.
We're also turning back the clock to season 2 for one of Sean's favorite episodes! Kate Carter (founder and creative director of Saint Friend) joined Sean way back in October 2022 to talk about the heated rivalries between niche dog enthusiast magazines, the parts of the phone that art directors DON’T want you to see, and how to visit a mausoleum on hard mode.
You can find Kate’s work with Saint Friend on the studio’s website, saintfriend.co, or on Instagram @saint_friend. Kate, Nick, and the whole team at Saint Friend do some of the best, most joyful branding work out there, and that team brimming with some of PSUGD’s best and brightest alums to boot. Check them out!
This episode was recorded on Saturday, November 5, 2022 on the campus of Portland State University.
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Season 4 has wrapped and season 5 is coming in September, so what's happening in the time between? We'll have a few fun "Whoopsies" in the form of experimental episodes to share, maybe hear from some past favorites, and even have some surprises on the horizon! It's going to be a treat, and hopefully this programming note can help tide us over until that schedule starts. Want to hear about the latest? Be sure you're subscribed to the feed on whatever platform you use to listen to podcasts (you can find links to all of them in the sidebar on the site), or follow us on Instagram @dididothat.design!
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Wake your partner up at 2 in the morning, because it’s all been building to this—our season 4 finale! David DaCosta (designer, illustrator, and writer of both Jokey Jokes: A Collection of Illustrated Dad Jokes and the new Jokier Jokes: Another Illustrated Collection of Dad Jokes) joins Sean to talk rock and roll accounting, the circular file, and Too Much Good(?) Stuff.
You can find and order Jokey Jokes, the new Jokier Jokes, and all of the Jokey Jokes Merchy Merch (including the gorgeous Dad Jokes hat) at jokeyjokes.com! The books are gorgeous and the merch is great! Pick up one for a kid or a dad joke lover in your life!You can find David’s other work on the web at therealdacosta.com or on the ‘gram at @dacostadraws!If you’re intrigued by David’s work on Snack Watch, his vending machine news and reviews blog from his magazine days, good news! He was kind enough to share the final issue here—drop in some quarters and remember the days when Lay’s was courageous enough to think anyone at all wanted cheesy garlic bread flavored chips.This episode’s cold open included clips from our episodes with Kristin Rogers Brown and Emily Tate; you can hear the full conversations, which are chock full of more mascot chat, in our back catalog. That segment also featured the song “Action Strike,” written and performed by Rafael Krux and distributed under a CC0 license.
This episode was recorded Saturday, April 27, 2024 in the Rat’s Nest, which I am beginning to think is less an office and more a locus at which the earth’s EM radiation is focused to a fine and impossible-to-filter point. Thanks, 1920s architects and 1950s electricians, for your fine work on this monument to buzzing. I only hope not too much of it made it to air, but if you can hear it, I apologize—I did my best!
This episode was once again guest edited by the great Orion Cortez; I couldn’t have done this season without him!
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Feeling like your week is lacking a dash of Did I Do That? You could add something—it’s just a suggestion! Freelance brand and identity designer César Sierra joins Sean to talk about gamifying Jiffy Mix, getting lost with Matt, and Busytown careers. Will Sean get rabies before the season is over? There’s only one way to find out!
You can find César’s work on their website, cesarsierra.net! If you’re looking to hire César, connect with them on Linked in at linkedin.com/in/cesarvsierra!
This episode was recorded Sunday, April 14, 2024, in the Rat’s Nest. Though I (again) forgot to shout him out in the outro, this episode was edited by the great Orion Cortez! Thanks, Orion!
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Mel Larsen Gutierrez (Art Director at the Oregon State Parks & Recreation Department) joins Sean to talk Mr. Sketch, the Man in the Yellow Hat’s job, and The Rachel (or The Rachael?).
You can find Mel on the internet over at melerrez.com, where you can see some most of the work we talked about in this episode. Mel can also be found on the ‘gram at @melerrez as well. Too, if you want to see Mel’s awesome illustrated timeline, that can be found on the episode’s page at dididothat.design!
This episode was recorded Friday, April 12, 2024 in the Rat’s Nest. Though I forgot to shout him out in the outro, this episode was also edited by the great Orion Cortez! Thanks, Orion!
If you are hearing this as it comes out and are in the Portland area, please come out to Be Honest on Saturday May 4, 2023! Be Honest is PSUGD’s annual student portfolio showcase, which I help organize with Kate Bingaman-Burt! It’s a really exciting time, and we get to take over three floors of Wieden+Kennedy for design work, hijinks, and good times. You can find out more about it at psu.gd/behonest or @psugd_behonest on the ‘gram!
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We do it for the love! Calvin Ross Carl (Creative Director at Parliament) joins Sean to talk about Allen Ludden’s followers, watching the old ways of web design disappear, and drinking hot dog water—finally a platform we can get behind!
You can find Calvin’s work all over the ‘net—despite his strong luddite leanings! You can see work from the full spectrum of his career on his website (calvinrosscarl.com), and you can give him a follow on Instagram (@calvinrosscarl) to see what he’s been working on lately.
This episode was recorded on Sunday, April 7, 2024 in the Rat’s Nest. This episode was edited for the first time not by me, but instead by the great Orion Cortez! Thanks, Orion!
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One more important thing (or two)!
Are you an academic in art, design, or a closely related field? Do you currently hold a tenured rank (associate or full professor?) at a four year university? I NEED YOU! I am beginning the process of applying for tenure this month, which requires me to form a committee of outside evaluators of my materials and offer recommendations to the university about my promotion and tenure. If you already know about this show and understand my work, you’d likely be a good candidate! Please reach out before April 30 and we can talk: [email protected] you’re a listener to this show and aren’t in the above boat, you can still help! I’d love to have quotes, letters, and more for my packet describing the impact this and my other research or teaching work has had on you. Those can be collected throughout the summer, but sooner would be better! Reach out if you want to help—I’d really appreciate it! [email protected]Hosted on Acast. See acast.com/privacy for more information.
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Throw away your phones and pick up your oil paints! Rachel Frankel (Senior Brand Designer at Zendesk) joins Sean to talk portfolio lust, Apple allergies, and the weirdest social network’s weirdest pivot yet (and it’s only partially to video).
You can find Rachel’s work all over the ‘net (and IRL):
You can find Rachel’s portfolio, and more of her work, on her website: rachelevefrankel.com!Transmute and all of Phosphene’s other albums—as well as Rachel’s awesome album design for them—are available to enjoy at their Bandcamp page, phosphenepdx.bandcamp.com. Buying albums there gives the band way more money than streaming fees, but you can also find Phosphene on Spotify, Apple Music, and the like as well.You can find Rachel’s book, She Can Really Lay It Down: 50 Rebels, Rockers, and Music Revolutionaries (Who Happen To Be Women) (published by Chronicle Books in 2019) on Indiebound/Bookshop.org, Barnes & Noble, Powell’s, or wherever else you should happen to shop for books.This episode was recorded Sunday, March 31, 2024 in the Rat’s Nest.
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OMFGCO Creative Director and author/designer of Rural Kimberly Sutherland joins Sean to talk the horrifying truth about figs, the top ten signs you’re in romcom, and the crowning of Portland’s #1 (vegan) ice cream boi. Why not grab a Gatorade and join the fuuuuuuuuuuuuun!
You can find Kimberly’s work all over the ‘net (and IRL):
You can find more of Kim’s work—both design and art related—on her website, kimberly-sutherland.com!The OMFGCO Journal, which Kim co-writes with Fritz Mesenbrink, is the best place to go to learn the latest from the studio, and is where you can go first to hear about when the And Then What?! podcast drops. Along with their Journal articles, you can also find audio versions which might be considered soft pilots for the show all on their own! Keep your eyes (and ears) peeled for it and their upcoming merch!If you’re planning on attending Creative Works West 2024 in Seattle at the end of April, Kim will be hosting a workshop on Brand Concepts & Frameworks alongside OMFGCO’s Fritz on Saturday, April 27 at 9am! If you’re interested, hop on over to the Creative Works site to learn more or their Eventbrite to register! As of this writing, tickets are still available!Addendum: Since I’ve come to record this episode, I’ve learned that there are in fact some varieties of figs that do not require wasps to pollinate them. Still, the truth that most figs pretty much consume wasps in order to become figs is undeniably A PROBLEM that we must reckon with as a species if we are going to continue to live on this planet.
This episode was recorded Friday, March 15, 2023 in the Rat’s Nest.
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Get those offer codes ready! Creative Director Matt Graff joins Sean to talk Pee-Chee folder portfolios, unusual interview questions, and the six quadrants of action sports marketing.
You can find Matt’s work on his website, mattgraff.com. He’s currently looking for his next Creative Direction role, so if your studio is looking for someone, reach out! Matt can also be found on LinkedIn at inkedin.com/in/mattgraff.
This episode was recorded Saturday, March 2, 2024 in the Rat’s Nest.
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Lena Hall of Fontroversy is on Did I Do That?! Or Sean Schumacher is on Fontroversy!? We’re all mixed up because it’s a Did I Do That?-Fontroversy acoustic universe crossover spectacular to kick off one of those shows’ fourth season!
The two hosts sit down to talk about the process behind getting Fontroversy off the ground, as well as Lena’s Fallout Boy audition outfit, the meltiest car, and the Wizarding World of Woody Harrelson.
You can find more about Lena ’s work on their Instagram, @ps.its.lena. They are indeed graduating soon and you should absolutely hire them! You can view Lena's font horoscopes for the both of us here!
This episode was recorded Saturday, February 3, 2024 in the Rat’s Nest.
Special thanks to the entire team that made Fontroversy possible: Lea Thompson, Lena Hall, Malia Masterson, Whitney McPhie, Ashley Heeke, Sophia Stoker, Anna Stanton, Hannah Joseph, Sophia Mick, Mette Voldengen, Milos Dugas, Freya Kargard, Robert Ditty, Izzy Gavaza, Dana Ives, Kaitlyn Casey, Aline Chercover, and Orion Cortez.
Closing Music/The Fontroversy Theme: “How Can Things Be” by Holizna
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To close out our season break, I wanted to share one last feed drop! The creators of Two Designers Walk Into A Bar reached out a few weeks back to connect as fellow creators of media about design that doesn't take design too seriously. They make a really fun show, and this episode comes from the end of their third season covering a subject my students have heard me talk about many times: one of the most financially catastrophic packaging redesigns in history. It's a really wonderful show—give it a listen and then give them a follow! You can find them on whatever podcasting platform you like, as well as Instagram, YouTube, Facebook, X, and LinkedIn!
Two Designers Walk Into a Bar, Episode 50: The Pepsi (Logo) ChallengePepsi announced it’s moving forward by moving backwards (sort of), returning to more of a traditional look for their logo and cans. (Think black. It's a slimming color.) But as they kick their last logo to the curb, we go back in time to discuss how they became saddled with this burdensome brand look in the first place. We talk ovals, smiles, globes, magnetic fields and cosmic forces of the universe in this special breathtaking and scientifically-tangential episode.
Images, articles and links mentioned in this episode can be found on their episode page: https://www.twodesignerswalkintoabar.com/episodes/episode-50-pepsi-logo-story
This episode was originally published June 7, 2023.
General Podcast Info:Two Designers Walk Into a Bar is a podcast about iconic design and popular culture.
Hosted by graphic designers and collectors Todd Coats and Elliot Strunk, the podcast is constantly looking at pop culture and thinking about how it influences us and what we do for a living. Starting with a theme, we choose iconic work that we find meaningful and use humor and insight to break it down, turn it inside out and try to understand why it has stood the test of time.
Two Designers Walk Into a Bar encourages listeners to dive into their libraries, mini storage units or memories with us.
Discover more at their website: https://www.twodesignerswalkintoabar.com
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