Episodes
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Through her business, Crisp Communications, she offers outsourced, bespoke and beautiful marketing and communications designed to grow business. Crisp is currently celebrating being nominated a Finalist in the 2023 Sunshine Coast Business Awards.
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Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale businesses that give them stability, purpose and energy to work smarter and live better using his proprietary Kinetic Customer Formula™.
He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping ecommerce businesses crush it on Amazon and other online marketplaces.
He was named Ernst and Young’s Entrepreneur of the Year for business services in 2009.
Download your free copy of Unleash the Power of Unreasonable and Create A Legion of Fans- https://gift.cxformula.com/prince
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Episodes manquant?
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With over a decade of experience as a marketer at B2B technology and SaaS companies, he loves the process of empowering B2B marketing and sales teams to reach their revenue goals with innovative AI-driven solutions.
MarketMate AI is a platform for personalizing content for B2B buyers so it resonates, converting more customers and shortening sales cycles.
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Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has been featured in numerous industry publications including the American Marketing Association and Markitors.
SHOW NOTES:
KPI Calculations
Total Revenue - Total of Sales across all of your Sales Channels
Net Revenue (Gain or Loss) - Total Revenue - Total Expenses
AOV (Average Order Value) - Total Revenue / Number of Transactions
Conversion Rate - Number of Transactions / Number of Visitors
MER (Media Efficiency Ratio - Total Revenue / Total Paid Ad Spend
ROAS (Return on Ad Spend) - Total Revenue Attributed to ac Campaign / Cost of Campaign)
CAC (Customer Acquisition Cost) - Expenses / Number of New Customers
The Launch Box FREE E-Commerce Performance Tracker. Download copy of Free E-commerce Performance Tracker here: bit.ly/tlbperformancetracker
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Watch on YouTube - https://www.youtube.com/watch?v=lZACBSLNsBA
Had the opportunity to dive deep into the world of landing page optimization with Peter Guirguis on Digital Marketing Gyaan Podcast.
In today's digital landscape, crafting landing pages that truly resonate and convert is both an art and a science. From captivating visuals to strategic copywriting, every element plays a crucial role in guiding visitors towards taking desired actions.
During our insightful discussion, Peter shared invaluable insights and practical tips on:
-> Understanding the psychology of user behavior.
-> Leveraging data-driven approaches to optimize conversions.
-> Key design principles for maximum impact.
-> Crafting compelling calls-to-action that drive action.
A huge thank you to Peter Guirguis for sharing his knowledge and expertise with us! Can't wait to implement these strategies and witness the transformation firsthand.
#LandingPageOptimization #DigitalMarketing #ConversionOptimization #Innovation #Podcast
Peter Guirguis, a seasoned digital expert, is the dynamic force behind SwiftPress Support. With a rich history as the founder of Grace Digital Solutions, Peter has a proven track record in crafting exceptional websites for diverse clientele, from businesses to personal brands. A recognized figure in the digital space, Peter has been honored multiple times by the Wells Fargo Leaders Club.
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Alex Devine is a marketing and business consultant providing a unique bridge between old school business ideals and new generational perspectives.
As the president of VSG Marketing, Alex uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence. Alex leads the VSG Marketing team and provides executive oversight to all service offerings in addition to making sure clients remain on the cutting edge of their industries.
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Yaron Been is an ecommerce entrepreneur, growth coach, and industrial engineer with a passion for helping businesses succeed.
In addition to his professional pursuits, Yaron is also passionate about Stoic philosophy, personal development, and bodybuilding.
With a track record of bootstrapping and scaling 7-figure ecommerce stores while traveling the world, Yaron has a wealth of experience to share with listeners.
Ready to revolutionize your e-commerce game? Listen to the latest episode of "Digital Marketing Gyaan" where I had the privilege of discussing with Yaron Been about the secrets behind planning a killer e-commerce paid campaign strategy!
In this discussion, Yaron shares invaluable insights and actionable strategies that will turbocharge your e-commerce marketing efforts.
Key Insights:
-> Discover how to identify and reach your ideal audience with surgical precision, ensuring your campaigns hit the mark every time.
-> Learn innovative approaches to allocate your campaign budget strategically across various channels, maximizing your return on investment.
-> Dive into the power of data-driven optimization, and uncover how to leverage analytics to continuously refine and improve your campaigns for unparalleled success.
#DigitalMarketing #EcommerceMarketing #PaidCampaigns #MarketingStrategy #DigitalMarketingGyaan #Interview #YaronBeen #EcommerceSuccess #PodcastAlert -
Tiago help coaches, mentors, consultants and other professionals in the help industry to unearth premium dream clients from their current follower/subscriber lists. His “Anti-Marketing Method” is based on 3 pillars: turning generic services into irresistible offers, turning your contact network into your own sales team, and uncovering dream clients that are hidden in your current audiences.
The recent podcast episode of "Digital Marketing Gyaan" features an insightful conversation with Tiago Faria.
We had a conversation on the topic: "How to Use Anti-Marketing Techniques to Sell More Online." In this discussion, Tiago Faria, an industry expert, shared practical insights on leveraging anti-marketing to amp up your online sales game.
Key Insights:
Stand Out Strategically: Tiago reveals how injecting a bit of uniqueness into your marketing can grab attention and elevate your online sales strategy.
Authenticity Drives Trust: We explore the powerful role of authenticity in online presence. Tiago emphasizes how being genuine builds trust, a cornerstone for increasing sales.
Addressing Customer Concerns: Tiago provides clever tips on using anti-marketing techniques to address customer doubts effectively, fostering a positive sales environment.
A heartfelt thank you to Tiago Faria for sharing his valuable insights! 🙌
#DigitalMarketing #AntiMarketing #OnlineSales #PodcastEpisode #SalesStrategies #DigitalMarketingGyaan #Interview #TiagoFaria #EnhanceYourGame #PodcastAlert
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Frank is the founder of Maxiality, a B2B marketing agency transforming B2B SaaS companies into the #1 choice in their industry so they consistently generate opportunities, shorten their sales cycle, and lower their acquisition costs.
With over 20 years of experience in B2B marketing and sales, his goal is to assist B2B founders and marketers to show their expertise. This way, you will become the authority in your industry, so you never have to worry about new business again.
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Sharing the latest episode of "Digital Marketing Gyaan" podcast where I had the pleasure of interviewing Stevie V Brown, the dynamic CEO of The Change Starter®!
We dove deep into the art of crafting compelling content that truly elevates your brand awareness.
In this insightful conversation, Stevie shared invaluable tips and strategies to make your content stand out in the crowded digital landscape. Whether you're a seasoned marketer or just starting in the digital realm, these practical steps are sure to enhance your content game and drive impactful results.
👉 Key Takeaways:
Know Your Audience: Understanding your audience is the cornerstone of effective content. Stevie breaks down how to create content that resonates with your target audience, building a genuine connection that lasts.
Storytelling Mastery: Uncover the power of storytelling in your content. Learn how to weave narratives that captivate your audience, leaving a lasting impression and making your brand unforgettable.
Consistency is Key: Discover the importance of consistency in your content strategy. Stevie shares insights on maintaining a cohesive brand voice across different platforms, establishing trust and credibility with your audience.
A huge thank you to Stevie V Brown, for sharing your expertise and wisdom!
Let's revolutionize our content strategies and boost brand awareness together.
Stevie began her corporate career in Advertising in heavy-weight London Agencies, such as Saatchi & Saatchi and McCann Erickson. She has worked with global brands such as L'Oréal, Coca-Cola, McDonald's and Visa; helping them assess their business challenges, design effective strategies and achieve measurable results. Before starting The Change Starter®, Stevie held Strategic Planning and Management roles at several Sydney-based marketing agencies.
Link to some goodies from the guest: https://www.thechangestarter.com/podcastgift
#DigitalMarketing #ContentMarketing #BrandAwareness #PodcastEpisode #MarketingStrategy #DigitalMarketingGyaan #Interview #StevieVBrown #TheChangeStarter #MarketingTips #ContentCreation #PodcastAlert
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Rasmus Houlind is a renowned expert in Personalization and Omnichannel Marketing. With multiple bestselling books behind him, he is a renowned author and sought after keynote speaker and thus further spreading his knowledge and advice throughout the industry.
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In July 2017, Donnie embarked on a bold venture by founding “Good At Marketing,” a testament to his unwavering self-belief and vision for the digital landscape. Over the years, his journey continued to evolve, culminating in the establishment of “Rapid SEO Host” in 2022 and “Asset Linkable” in 2023, marking the next thrilling chapters in his adventure.
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AJ grew The Guerrilla Agency into the leading SEO Agency in Minneapolis, and within 4 short years he turned that venture into a multi-million dollar exit. Now, he’s turned his sights on applying those same innovative agency systems and processes to his latest venture, Small Business Bonfire: a company focused on helping entrepreneurs start & scale their businesses through free resources, actionable articles, and low-cost courses.
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Unveiling our latest podcast episode of DIGITAL MARKETING GYAAN featuring none other than Damon Didier, the distinguished Founder and CEO of Win at Ecommerce!
Damon has 15+ years of experience in the Ecommerce space, he has driven transformation change in public and private companies across the US.
By leveraging email marketing and automation alongside a deep understanding of traffic generation strategies, Damon have powered over 800% growth in the companies that he have worked with.
Through corporate marketing know-how, and a talented global team, his team helps ecommerce businesses acquire loyal customers.
Episode Theme: "Creating a Step-by-Step Email Marketing Strategy."
In this in-depth conversation, Damon shared pearls of wisdom on:
✨ Crafting Compelling Content - the soul of impactful communication.
✨ Effective Segmentation - unlocking the power of targeted messaging.
✨ Automation Strategies - optimizing workflows for efficiency.
✨ Measuring Success - deciphering the metrics that matter.
✨ Optimization Tactics - refining strategies for peak performance.
Prepare for a journey into the intricate world of Email Marketing strategy with Damon Didier at the helm!
#DigitalMarketingGyaan #PodcastUpdate #EmailMarketingInsights #WinAtEcommerce #CEOInterview #MarketingStrategy
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Thrilled to share the latest episode of Digital Marketing Gyaan where I had an engaging conversation with Paul Easton, Owner of Digital Awol Ltd and Chief Experience Officer at LemonAngels.com!
In this power-packed episode, Paul and I dissect the strategies, challenges, and triumphs of a Google Ads campaign that delivered exceptional results. From crafting compelling ad copy to navigating the intricacies of audience targeting, we cover it all!
💡 Key Takeaways:
Proven tactics for skyrocketing ad performance.
Precision targeting strategies for optimal ROI.
Overcoming hurdles in the dynamic world of Google Ads.
The pivotal role of user experience in campaign success.
👥 About Paul Easton:
With a rich background in digital marketing, Paul brings a wealth of expertise to the table. As the Owner of Digital Awol Ltd and Chief Experience Officer at LemonAngels.com, his insights are a goldmine for marketers. With over 20 years in Digital Marketing from both the Execution Point of View (selling Dog Clothes online) and Agency Work, not only understand what works but where to spend your time, both to measure and what really works in Paid ads/SEO and more.
#DigitalMarketing #Podcast #GoogleAds #MarketingStrategy #SuccessStories -
Isaiah Colton, an accomplished entrepreneur and business coach with 18 years of expertise in sales and marketing.
Isaiah Colton is a consultant who specializes in lead conversion. Recently Isaiah and his Team at RAP Success Systems have started a division in his company called Real Estate Nexus, a sales and marketing software combining database marketing, Facebook retargeting, prospecting services, and a turn-key marketing plan, to increase lead conversion rates and drive more listings.
In his previous venture, Isaiah built a broker-to-broker referral program that became one of the fastest-growing real estate firms in the U.S., hitting number #308 on the Inc. 500 list..
We discussed the key strategies for turbocharging inbound traffic and lead in the real estate realm.
Isaiah's top tips?
Lead magnets are your secret weapons - craft compelling freebies to entice and convert leads. And don't sleep on email marketing – it's alive and thriving.
Networking and collaborations? Absolutely crucial.
Isaiah spills on analytics for optimization – refine your strategy based on real-time insights.
#DigitalMarketing #RealEstate #InboundTraffic #PodcastInsights #IsaiahColton #MarketingTips #DigitalMarketingGyaan -
Joseph is a veteran entrepreneur who built and sold two highly profitable paint contracting companies which went from 25 employees and $1.5 million annual revenue to 125 employees and over $10 million annual revenue in just five years.
He has a wealth of experience sitting across the table from "digital marketers" who make grand promises but fail to deliver results. Joseph is driven by the desire to demystify digital marketing and empower his clients to achieve their business and family goals through real, measurable results.
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In our latest episode, I had the privilege of conversing with 🇨🇦 Andrew Jenkins, the Founder and CEO of Volterra, and the author of "Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization"
Our theme was "Important Metrics to Measure Social Media Success."
During this engaging discussion, we delved deep into the fundamental metrics that can transform your social media strategies. Andrew shared invaluable insights, emphasizing the significance of:
-> Audience Engagement: Unpacking the secrets to capturing and retaining your audience's attention.
-> Return on Investment (ROI): Navigating the complex landscape of ROI measurement in social media.
-> Integration: Exploring the seamless integration of social media into your organization's larger strategy.
Huge thanks to Andrew for his expertise, and to our audience for their incisive questions. Let's apply these key takeaways to elevate our social media game and drive remarkable results in our businesses.
Andrew have taught Social Media Strategies for the Enterprise at the University of Toronto for nine years. He is the author of Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization.He is also a former filmmaker who produced a documentary for the Toronto International Film Festival, the Melbourne and Sydney Film Festivals and toured with Lollapalooza.
#SocialMediaMetrics #DigitalMarketing #PodcastHighlights #BusinessStrategy #ProfessionalInsights #LinkedInDiscussion
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Pete Sena is a creative entrepreneur and forward-obsessed business builder. He partners with founders and business leaders to 10x their growth through marketing innovation, branding, and digital-experience design and create what’s next.
As founder of Digital Surgeons, Pete designs results-driving strategies that unlock new possibilities and growth for ambitious brands and businesses. For nearly 20 years, he has built and led cross-functional teams that have delivered innovative, bottom-line boosting activations and multi-channel programs, ranging in scale from venture-backed startups to Fortune 500 organizations.
In this episode, we explored the importance of Brand Positioning and how brands should approach it to stand out in today's competitive landscape. Pete Sena shared his expertise on the role of buyer personas in crafting a winning strategy.
Key takeaways include:
🎯 Understanding Brand Positioning
👥 Leveraging Buyer Personas
📈 Prominent Steps for Brand Strategy Success
Whether you're a startup or an established business, these actionable tips are your compass for creating a remarkable brand strategy.
#BrandingStrategy #BrandPositioning #MarketingTips #PodcastDiscussion #DigitalMarketing #DigitalMarketingGyaan -
Bant is a noted marketing and media executive, entrepreneur and academic. In 2010 he was inducted into the AAF Advertising Hall of Achievement. He is the Founder and Chairman of Qnary an award-winning, global, professional reputation management and talent branding solutions company.
Bant started his career as a WPP Fellow and spent his advertising agency career in holding company and operating unit leadership roles at Publicis, Dentsu, and IPG. Bant continues to advise leading companies and individuals offering media and marketing solutions via his advisory business LogicTension.
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