Episodes
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Struggling to keep your LinkedIn content consistent? I get it.
In this week's episode, Justin Simon hangs out with social copywriting expert Matt Barker. They dive into the magic behind a structured social content calendar that'll keep your LinkedIn looking fresh without the headache. Tune in and take away Matt's most actionable tips to level up your LinkedIn game.
***
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***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results.
She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a massive difference-maker in her marketing strategy.
***
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π LinkedIn: @justincsimon
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βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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Missing episodes?
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Did 2024 turn out how you thought it would? In this week's episode, take a look back at some of the top trends we thought were coming over this past year. Back in January, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, envisioned the biggest challenges and opportunities for content marketers in 2024.
The panel drills into the complexities of brand storytelling, the need for powerful strategic narratives, and why in 2024, we should have leaned hard into building brand authenticity.
Special thanks to RevGenius for hosting the panel.
***
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π Join Distribution First (private membership community)
***
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π LinkedIn: @justincsimon
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βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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Tired of the content hamster wheel, constantly churning out new posts, videos, and blogs? In our latest episode, Justin and Greg Swan from ClickUp chatted with the Goldcast crew to uncover the secrets to breaking free from this exhausting cycle. We'll dive deep into:
Optimizing and repurposing existing content to maximize its impactLeveraging AI tools like ChatGPT and Goldcast for efficient content transformationPractical strategies for channel-specific content distributionLearn from real-life case studies and actionable insights that will help you rethink your content strategy.
***
WHEN YOU'RE READY
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CONNECT
π LinkedIn: @justincsimon
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βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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Join Justin and go in on a behind-the-scenes coaching call with Josh Chronister, product marketer at AudioCodes. This episode is full of real talk as the pair chat through building a repeatable distribution strategy.
If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/
In this episode, you'll learn:
How to leverage YouTube for distribution in 2025How to use content for sales enablementWhy LinkedIn newsletters might be an untapped channel***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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In this episode, Justin chats with Sam Dunning on the Breaking B2B podcast.
They cover:
How to stand out with so much noise and fluffy media being posted by brandsHow to create content that drives sales pipeline and revenueA breakdown of the strategy to drive more views & leads with less output***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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In this episode of Distribution First, discover how to optimize your content distribution strategy. We delve into the three top-level goals that drive distribution success. Learn to create momentum, maintain consistency, and strategically plan your content releases to amplify reach and reduce creation costs.
00:00 Introduction
02:03 3 High-Level Goals for Optimization
05:23 Optimizing Your Distribution System
07:37 Creating a Distribution Plan
13:15 Optimizing Content Distribution
***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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Posting on more channels doesn't equal more success. In this episode, learn how to choose the right platforms by focusing on your audience, distinguishing between demand capture and creation, and leveraging resources effectively.
Avoid juggling too many platformsβpick one, nail it, and expand from there.
00:00 Introduction
01:12 Choosing the Right Distribution Channels
02:43 Demand Capture vs. Demand Creation
06:10 Understanding Your Audience
08:23 Capacity and Infrastructure for Content Distribution
***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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Today's episode of Distribution First dives into the practical steps you need to turn one piece of content into a content machine.
Join me as I break down the second phase of the Distribution First framework - execution. Iβll share how to set up a distribution document, break down long-form content into bite-sized pieces, and build a content library that keeps your socials and inbox buzzing with activity. Imagine turning one blog post into a dozen social media posts, graphics, and videos, creating an unstoppable distribution flywheel.
Plus, learn from my own experiences on how repurposing saved a blog post from 30 views to over 10,000 impressions. If you're ready to stop creating more stuff and start maximizing what you already have, this episode is a must-listen. Tune in to discover how a smart distribution strategy can transform your content marketing approach.
***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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In this week's episode, we're diving into the critical first phase of The Distribution First Framework: and I'm breaking down the essential steps to create a robust distribution strategy that you can count on. Without a solid foundation, your work is scattered, unstrategic, and a waste of time.
We'll discuss why you need content worth sharing, how consistent promotion is non-negotiable, and the importance of aligning your team around core messages and strong points of view (POVs).
I'll walk you through the process of auditing your existing content to see what you already have that fits into your new structure, saving you time and effort in the long run. Learn why your POVs are not just hot takes but should be strategically aligned with your marketing goals and truly resonate with your audience.
***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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I haven't talked much about this in public. But in today's episode, I tackle the entire Distribution First system. This is designed to help you get the most ROI from your content. I break down the four essential phasesβfoundation, execution, optimization, and maximizationβthat will transform your content strategy. If you're tired of creating content that sits unused or struggling to prove its value, this episode is a must-listen. Learn how to make every piece of content work harder for you.
***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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Do you find yourself stressed out trying to keep your content organized and posted on time? Wondering how to use automation without making your content seem robotic?
In this week's episode, Justin Simon and guest Anna Burgess Yang talk about how you can use automation to share your content without losing your personal touch. They discuss simple strategies using tools like LinkedIn, Trello, Buffer, and Zapier to help you stay organized and save time.
Anna shares her workflow tips and shows how you can make automation work for you while keeping your content authentic. Tune in to learn practical ways to improve your content marketing strategy and make your work easier.
Make sure to subscribe to the Distribution First podcast and our newsletter for more tips and tricks to get the most out of your content.
***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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In this week's episode, Justin Simon and a panel of content and personal brand experts, including Brianna Doe, Chelsea Castle, and Blaine Bolus, look at how to successfully use AI to build your personal brand in 2024 and beyond.
For leaders, managers, solopreneurs, and individual contributors, building a powerful presence on LinkedIn is a game-changer.
Listen in as the panel dives into 5 strategies they have used to use AI to speed up their creation processes without losing their soul.
Special thanks to RevGenius for hosting the panel.
***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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In this episode, we go behind the scenes inside the monthly group Q&A session that happens every month in the Distribution First community.
Members discuss various strategies and challenges related to YouTube content optimization. We touch on the benefits of repurposing content, the impact of YouTube Shorts, and tips for engaging audiences on different platforms.
The conversation also covers practical insights into using tools like HockeyStack and RB2B for tracking and reporting content performance. And lots more!
In this episode, you'll learn:
How to utilize LinkedIn profiles for targeting website visitorsThe importance of YouTube titles and thumbnails to boost video viewsHow repurposing long episodes into short clips can increase reachWhy tracking engagement data is crucial for validating podcast valueWhy separating shorts and long-form videos is beneficial for YouTube channelsHow vertical videos on LinkedIn can drive growthHow to identify trends and enhance your marketing results***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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Consistently creating high-quality video content is a challenge for many B2B companies. You know it's important to engage with your audience and showcase your expertise, but the video process can be daunting and time-consuming.
If you're a B2B marketer, you might be asking yourself: What's the best way to create video content that maximizes our resources and delivers real results?
In this week's episode, host Justin Simon and guest Nathan Yerian dive into the world of B2B video content creation. As the CEO of Anthem Content, Nathan shares actionable tips for extracting valuable insights from your subject matter experts and transforming them into engaging video assets. Tune in to learn how to level up your B2B video content strategy and drive meaningful growth for your business.
***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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In this episode, Justin discusses the importance of focusing on bottom-of-funnel keywords, creating "jobs to be done" content, and implementing a targeted SEO approach with Sam Dunning from Breaking B2B.
Justin and Sam dive into the need to prioritize keywords that align with the customer's buying intent, address their pain points, and introduce the company's solution. They chat over the effectiveness of a targeted, efficient SEO strategy that drives the right kind of traffic and sales leads.
In this episode, you'll learn:
How to prioritize bottom-of-funnel keywords that align with customer buying intentHow to drive qualified leads and sales with targeted contentWhy a targeted approach to SEO is more effective than broad, high-volume keyword strategiesHow updating existing content, improving design, and building links can enhance SEO rankings and visibility over time***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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In this episode of Distribution First, Justin Simon sits down with Ali Schwanke to reveal how you can transform your old content into something that can continue to work for you long after you hit publish. Learn practical methods to breathe new life into your existing assets and significantly boost engagement over the long haul.
In this episode, you'll learn:
1. How repurposing existing content can combat burnout and drive better engagement.
2. Why testing short-term pilots can validate alternative content strategies without a long-term commitment.
3. How building relationships and understanding leadership's priorities can secure buy-in for content initiatives.
4. Why planning and scripting are crucial for efficient webinars and easier content repurposing.
5. How consistent and repeated messaging can effectively capture and maintain audience attention.
***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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In this episode of Distribution First, Justin Simon sits down with Jason Bradwell from B2B Better to uncover key strategies for launching and distributing successful podcasts. From validating your podcast idea to leveraging employee networks, we've got you covered.
Tune in and uncover:
- Low-cost, low-effort ways to launch and validate your podcast
- The importance of focusing on resonance-based metrics over reach
- Tactics for aligning your podcast goals with your overall content strategy
***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
-
On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. Justin looks at the challenges B2B companies face right now to get their content seen in a sea of noise and how to create a choose the right mix for your business.
In this episode, you'll learn:
Why most companies' strategies leave their work hidden from their audience.Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway).[00:00:00] Only 39% of B2B Businesses have a Content Strategy
[00:03:20] Why SEO is Still Crucial for Success
[00:06:24] The Long-term Content Mindest
[00:12:07] Using Daily Content to Drive Momentum
[00:15:34] Why Build An Owned Platform
[00:17:07] STOP Worrying About Gaming the Algorithms.
***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
π₯ Distribution First Accelerator (1:1 mentorship/consulting for B2B marketing teams)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
-
Justin Simon joins Melissa Moody on the 2 Pizza Marketing podcast for an insightful discussion on the power of building and maintaining a membership community.
They address content creation challenges, delve into the intricacies of digital marketing metrics, and emphasize sustainable, burnout-free practices. They also explore the critical role of understanding audience intent and the benefits of repurposing content to maximize efficiency for small marketing teams.
In this episode, you'll learn:
The significance of fostering a shared identity and self-identification to enhance your membership community.How to prioritize fewer, impactful events and content to optimize engagement and efficiency.Learn methods for updating and refreshing old content at both macro and micro levels to maximize its value.Understand the importance of conducting 30, 60, 90-day reviews using tools like Google Analytics and SEMrush to track content performance.Discover strategies to prevent burnout and maintain sustainability in community and content management.***
WHEN YOU'RE READY
β»οΈ Distribution First Newsletter
π§ Get Content Repurposing Roadmap (repurposing system)
π Join Distribution First (private membership community)
***
CONNECT
π LinkedIn: @justincsimon
π¦ Twitter @justincsimon
βοΈ Email: [email protected]
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.
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