Episodes

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from wedding florist Esme Ford.

    Esme says:

    “Hi Frankie & Steve!

    I am giving a 10 minute talk next week and I need your help.

    Public speaking is something I never do, so I had a little practice and filmed myself doing my talk and my voice is soooooo wishy washy. I hate it when I ‘ummm’ a lot so try to actively pause instead, but then the flow of the talk is all wrong?

    I just feel like my voice has no authority!

    How do you both make your voice sound so clear and confident? Have you always been good at speaking or have you just improved with time?

    Thanks!

    Esme”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    •••


    Esme Ford's website
    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Detective Babs Harris aka Anonymous.

    “I work with corporate clients around workshop facilitation and keynote speaking. My question is around pricing transparency.

    I am finding that I am getting lots of enquiries (which I am very grateful for!). Most of the time I respond via email with my fees and the potential client doesn't have the budget. I would say this happens three quarters of the time.

    My fees are probably higher than average but I'm happy with the price point and the value I offer and I have lots of repeat clients that I work with closely. It's not a major admin task to respond to each enquiry individually but collectively over a month or so it can take up quite a bit of time.

    So I am looking at reviewing how I do things.

    I'm keen to understand what others do and why.

    Do they:

    1. Display prices on your website?

    2. Send fees in response to an enquiry, prior to setting up a meeting with the potential client?

    3. Meet with the potential client first and then send prices after?

    Which approach do you think is best for maximising revenue, building relationships but also protecting time?"

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    •••


    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

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  • In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Detective Roxanne Maxwell aka Anonymous.

    She says…

    “I had a situation recently where I responded to somebody who I know really well offering to help me with something. I said yes, appreciated the service they did for me and I paid them for that service.

    Afterwards, they asked if I’d be happy to give a testimonial and I said, ‘sure — how about you draft something and I’ll tweak it?’

    They sent me something. I tweaked their words so it was more like me and shortened it so it wasn’t so gushy because… you know how some services just go the extra mile and they’re brilliant and you were wax lyrical about them because you loved them so much? Well, this wasn’t one of those situations. But nor was it a shit service. It was just… bang for your buck type stuff.

    Since then my endorsement has been used as a propeller for this particular service in online spaces and it’s just made me feel really uncomfortable.

    It’s made me really think about how we ask people for testimonials, but also, how we use those testimonials and how that lands with the person we’ve asked.

    Now I know it’s really important to get testimonials, and I know it’s really important to bang our own drums and promote ourselves — but is there a way to do that without making the people we’ve asked feel icky?

    I mean, should have I said — ‘happy for you to use this, but could you not plaster it everywhere, everyday, for 50 weeks of the year?!’ (which is how it feels at the moment)

    Because, if I’m honest, this experience is going to make me reluctant to give testimonials in the future and I would hate for any of my clients to feel like that.”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    •••


    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from project management expert Nina Lenton.

    Nina says:

    “As well as my work as a freelance project director and manager, I have a blog on the subject of everyday joy (in life and work), which I write on every now and then.

    I’d like to do more with it, but am afraid I could easily spend all of my time doing that instead of paid work, which of course isn’t really sensible!

    How do people who have similar side projects (blog, podcast etc) manage to balance it with paid work (or even manage to get paid something for doing the side project)?”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    •••


    Nina Lenton's website
    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Lametta Truffleballs AKA Anonymous.

    They say…

    “Hi Frankie & Steve,

    I see a lot of freelancers ‘doing good’ with their business, donating x % to the planet or to another good cause. I really like this idea, but — with two small children, one of which is still in a private nursery — I feel like I just don’t have the spare money to do this? Should I just suck it up and do it anyway??

    Help!”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    •••


    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Colin Parks AKA Anonymous.

    They say…

    “Hi Frankie and Steve

    I’ve worked for a company (employed) for over 12 years.
    It’s grown from 50 people to a 5,000+ strong agency.

    I work with digital technology as an Account Director and I’ve managed some decent clients. My key skills are listening to, understanding and challenging client requirements, and then translating them into actionable, achievable outcomes. I have the soft skills of technology, but I don’t code.

    I’m now fed up with the increasing internal hierarchy, unnecessary process bollocks and the required emphasis on being seen to do things (like PowerPoint decks) rather than actually achieving valuable outcomes for clients.

    Anyway, I’m currently on 3 months of gardening leave so I have some time to plan my goals, brush up on skills, and, of course, do some gardening…

    Ultimately, I want to go freelance, but I don’t want to be known as a “C” word (Consultant) as I intend to actually roll my sleeves up and do work such as designing Proof of Concepts, helping their development teams and deciding on the right technology.

    What advice can you give someone wanting to go freelance when it’s about services and outcomes rather than outputs? That is, I don’t create, say, graphics or videos. Instead, I help clients define their problems and investigate solutions.

    Any thoughts? Thanks, Colin”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    •••


    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Grace Abell, designer at Abell Design — a brand and digital creative studio.

    She says…

    “To cut a long story short — I’m a seasoned freelancer who is just getting back into working evenings as I’m caring for twins during the day.

    My problem is this:

    As I do not have the capacity for project work, I’m now taking on small tasks from one agency whose fingers are in many pies. I have a set of ethical views which are privately held. These tend to overlap with what this client does, but not always.

    Therefore, I need some tips on turning down work on topics which are icky for me personally, but aren’t icky for other people. The client always asks “are you available?” and doesn’t usually disclose what the task is. This kind of work is often under NDA.

    I’m just very scared I’ll agree to a job based on my availability, then the content will arrive in my inbox and I’ll have to turn it down there and then.

    I’ve considered writing my list of no-gos in a contract, but then I don’t really want my views to be known by every client. I’m not ashamed of my opinions — I just think it’s more professional and mature to keep them to myself. What do you think?”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    •••


    Abell Design website
    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Emma Roberts, director at Social Qual.

    Emma says:

    “You know when you stumble upon someone fab, and your brain goes ‘ooh, collaboration potential’?

    Perhaps we meet on LinkedIn and then organise a cuppa or intro call. We chat, we laugh, we bond over work joys and woes... and then we part with that cheerful, 'let's collaborate soon' but then… often our busy lives take over.

    I'm on both sides of this — an instigator of these types of calls and also someone who people reach out to.

    So, I'm wondering...

    How can we make these cuppa-time conversations transform into actual collabs? Or should we even bother with these sorts of meetings?

    It feels like I need to be more strategic about which invites I accept and who I reach out to.

    The social side of me responds to new folk with a Pavlov-dog response of ‘let's arrange a call’ but I’m increasingly feeling a bit unsatisfied with that approach.

    Anyone else? How do I get more strategic about these calls without being a nob?”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    •••


    Social Qual website
    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • To celebrate 100 episodes of DIFTK, Frankie & Steve answer a bunch of quick fire questions!

    And a HUGE thank you to everybody that has listened, reviewed, sent in a question or a comment. Wouldn't be the same without you. Thank you.

    •••


    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Lucy Critchley, founder of Untold Creative Services.

    Lucy says:

    “I use Canva A LOT. My clients find it super simple (mostly!) so it just makes sense. I’ve never learned how to use Illustrator/Photoshop etc but I feel like I should…?

    I think it would be a good skill to have and could be a benefit to my business in terms of being taken seriously with design/graphics/socials work.

    But I haven’t a clue where to start! Or if it’s even a good idea or not.

    It probably also stems back to being told I wasn’t very creative when I was younger… hello imposter syndrome!

    Any thoughts welcome!”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    •••


    Untold Creative Services
    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Anonymous, AKA Lotus Vanreisel.

    Lotus says:

    “Hello freelance friends!

    I'd like your opinion on an email I’ve received from one of my longest and most favourite clients…

    After months of no work and no contact, she asked me last month if I have any availability in the next few weeks. I said ‘yes’ and also told her that my rates had gone up since we last spoke.

    Here is her reply:

    "So I'd love to be able to put some work your way but the hourly rate is a bit high — is there any flexibility? I know you don't really do full days because of your daughter. Let me know."

    This irritates me no end as it implies I should charge less because wI have childcare duties. (I also know she worked part-time and didn’t earn much when her kids were younger.)

    How do you handle situations like these?

    I'll also add that another long-standing client just asked me for a lot of work over the next couple of months, so while I could fit her in, I don't have an awful lot of availability.

    Would love your thoughts.

    Thanks, Lotus”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    •••


    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from designer, coder and illustrator Andi Best.

    Andi says:

    “I can't go on like this — I think I need to give in and ask for help!

    I am inundated with work and the enquiries keep coming, which is a great problem to have, but I don’t know what to do about it.

    Previously I've mitigated large volumes of work by quoting higher or asserting my unavailability — ultimately turning work away. For a "busy period" that works well, but for the past 6 months I've been consistently (too) busy, and I now accept that I need to try something else. I just don't want to keep saying 'no'.

    I think I need more resource? I don't want ‘staff’ (insurance, sick leave, payroll? No thanks!) but I do want something more robust than the ad-hoc outsourcing I do now.

    I think I need a firm freelance partnership? Or agency temp?

    Or similar arrangement?

    What's holding me back is a lack of trust in an unknown entity (the quality of the work, sharing client credentials etc.) — ultimately relinquishing control of the work that's getting my name attached to it. And also a fear that their rates will exceed the fees already agreed for the work.

    Any advice?

    Thanks, Andi”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    •••


    Andi Best's website
    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Anonymous, AKA Zoe Honeysuckle.

    Zoe says:

    “Hi Frankie and Steve,

    I've been running my own business since May 2020 (with a 5 month old in tow!) and I feel fairly well versed with the peaks and troughs of freelance life.

    However, over the past few months I've noticed a few clients who are on my smaller packages/retainers drop off because of financial reasons. All good, and all totally understandable.

    I thought I’d use this new gap in my schedule to put together some new packages and try something a bit different around social media content creation and email marketing (and podcasts!)

    BUT, one of my existing clients has now asked for more hours and I am torn. I don't know whether to go for it — my client is brilliant and I really like working with them — or say no and protect my new-found time to build something new.

    I'm nervous that my new packages won't sell in the way I hope, and I don't want to turn down (well paying) work.

    What would you do? Help!”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    •••

    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from copywriter Lucette Funnell.

    She says:

    “I’ve been approached by a local charity about a volunteer position. I’m interested in what they’re doing and definitely feel I could add value. But where on earth would I find the time?!

    And as a chronic over-thinker who always ends up taking longer than planned to do everything… And who already has a list as long as my arm of things to do for my own business… How would I keep it to just 3-4 hours a week?

    Will it add value? Or would I be better off working on marketing my business/ exercising/ making lunches that aren’t biscuits or toast?”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    • • •

    A BIG thank you to Patch and The Quick Brown Fox Video Production who supported our meetup in London.

    About Patch

    Patch is a new type of workspace and community hub, an accessible and family friendly place to work, discover and meet on the high street. We believe in a better balance for family and our health, in less commuting and more community by combining co-working with culture near to where you live.

    We are actively expanding across the country and would like to hear from you if you'd like one near you. Head to www.patch.work or check out instagram.com/patchplaces/

    About The Quick Brown Fox Video Production

    The Quick Brown Fox Video Production is a growing video production company based in southwest London with a real love for the carefully crafted moving image. We offer our clients over 20 years of filmmaking and video editing experience combined with creative backgrounds in Architecture and Sound Design.

    Our social media savvy team can help put your business on the map with engaging video content. We proudly help businesses and organisations tell their story in a captivating way that captures their audience's imagination. Head to www.thequickbrownfox.co.uk for more information.

    •••

    Lucette Funnell's website
    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from Sophie Greenwood, founder of Ink & Bear.

    She says:

    “I recently invested in a rebrand of an online event that I run (Super Seconds Festival) — I worked with an illustrator (Vicky Hughes) and loved the process from start to finish. I loved setting a brief and having someone else be able to do the work a million times better that I could do it.

    Now I'm slightly addicted to the idea of getting people to support my business! So, my question is...

    What's the best thing you've ever invested in / outsourced in your business and what's on your wish list for the future?”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    • • •

    This episode is supported by AXA Business Insurance

    At AXA Business Insurance, we know that running any small business is hard work; but making your freelance business a success while looking after the kids can be a real challenge. That’s why it’s AXA's mission to make your business insurance easy through tailorable cover to suit your freelance business and a 24-hour legal and tax helpline for when you need a tricky question answered.

    And while we’re making insurance easier, you can focus on what matters — making your business a success for your family.

    Work hard, insure easy.

    Visit AXA’s Business Guardian Angel for more business help and support.

    AXA Insurance UK Plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

    •••

    Sophie Greenwood's website
    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from artist and illustrator Lisa Callaghan.

    She says:

    “As an aspiring creative freelancer, what do you recommend as being the first steps towards generating paid work? How do you get those very first paying clients?

    I'm already on social media, putting my work out into the world (well, to all of my 25 followers!). I've also looked at platforms like UpWork and haven't found any projects that fit — either they're looking for much more experience than I can offer, or I have what they want but they'd like me to do it for less than minimum wage.

    Help!”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    • • •

    This episode is supported by AXA Business Insurance

    At AXA Business Insurance, we know that running any small business is hard work; but making your freelance business a success while looking after the kids can be a real challenge. That’s why it’s AXA's mission to make your business insurance easy through tailorable cover to suit your freelance business and a 24-hour legal and tax helpline for when you need a tricky question answered.

    And while we’re making insurance easier, you can focus on what matters — making your business a success for your family.

    Work hard, insure easy.

    Visit AXA’s Business Guardian Angel for more business help and support.

    AXA Insurance UK Plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

    •••

    Lisa Callaghan's Instagram
    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from designer Jason Hunt.

    He says:

    “I occasionally get the urge to approach a company who I think are doing their brand absolutely no favours and underselling what I know to be brilliant. I'm a designer, so approach this from a branding and design perspective (though of course their copy might also be shit!)

    This has never worked, and I rarely even entertain it these days, but I have a company that I am dying to approach as they are brilliant at what they do, have a great and friendly reputation and would even probably have money to spend on all these things. I just can't fathom out for the life of me why they haven't upped their game?

    Has anyone ever done this (successfully) and do you have any tips on how to write the initial approach to not sound like just a mansplaining twat?”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    • • •

    This episode is supported by AXA Business Insurance

    At AXA Business Insurance, we know that running any small business is hard work; but making your freelance business a success while looking after the kids can be a real challenge. That’s why it’s AXA's mission to make your business insurance easy through tailorable cover to suit your freelance business and a 24-hour legal and tax helpline for when you need a tricky question answered.

    And while we’re making insurance easier, you can focus on what matters — making your business a success for your family.

    Work hard, insure easy.

    Visit AXA’s Business Guardian Angel for more business help and support.

    AXA Insurance UK Plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

    •••

    Jason Hunt's website
    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • In this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from wedding videographer Charlene McNabb.

    She says:

    “Hi Frankie and Steve! Happy New Year!

    I'm sitting here with a notepad. Two actually. One has my 'to-do' list on it that I created before Christmas (check me out for being super organised). The other has what to prioritise over the next 6 weeks, but here's where the overwhelm has come flooding in.

    When you're running your own business and need to do ALLLLL the things, how do you prioritise stuff when everything is a priority?

    The list ranges from loads of paid client work (editing and stuff), to updating the website and portfolio (important, as it’s key wedding-planning season), to marketing and SWOT analysis, accounts and even stripping the bloody paint off the stairs.

    I mean, I'm happy to push that last one back, it's been on the back burner for 8 years now anyway, but still…

    Do you think you can send some wisdom my way please?

    Thanks, Charlene”

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    • • •

    This episode is supported by AXA Business Insurance

    At AXA Business Insurance, we know that running any small business is hard work; but making your freelance business a success while looking after the kids can be a real challenge. That’s why it’s AXA's mission to make your business insurance easy through tailorable cover to suit your freelance business and a 24-hour legal and tax helpline for when you need a tricky question answered.

    And while we’re making insurance easier, you can focus on what matters — making your business a success for your family.

    Work hard, insure easy.

    Visit AXA’s Business Guardian Angel for more business help and support.

    AXA Insurance UK Plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

    •••

    Charlene McNabb's website
    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • This week Frankie Tortora and Steve Folland have a chat in response to an excellent question from website lead generation consultant Tom Garfield.

    He says:

    "Are awards worth it?

    Do you get business from them? Is it worth the effort of entering? Do clients care about them? Should we be applying for as many as we can?! It seems like winning awards is a good idea, but I just don't know what to think."

    What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

    • • •

    This episode is supported by AXA Business Insurance

    At AXA Business Insurance, we know that running any small business is hard work; but making your freelance business a success while looking after the kids can be a real challenge. That’s why it’s AXA's mission to make your business insurance easy through tailorable cover to suit your freelance business and a 24-hour legal and tax helpline for when you need a tricky question answered.

    And while we’re making insurance easier, you can focus on what matters — making your business a success for your family.

    Work hard, insure easy.

    Visit AXA’s Business Guardian Angel for more business help and support.

    AXA Insurance UK Plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

    •••

    Tom Garfield's website
    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
    DIFTK Instagram
    DIFTK Twitter

    Support DIFTK on Ko-Fi

  • This week me (Frankie Tortora) and him (Steve Folland) have a chat in response to an excellent question from Dex Sorbet AKA Anonymous.

    They say:

    “I’ve worked on two excellent projects for a really high profile client in the past year.

    When the projects finally went live I dropped them an email to say how great they were and how happy I was to have been a part of them.

    I got a lovely reply that ended with — ‘please do keep in touch for any future projects that might be up your street.’

    But I don’t quite know what to do with that!

    How can I turn that vague and polite sign-off into something I can be proactive about? Do I send occasional emails to say “Hi” in the hope that they might have something in the works? Or will that make me seem a bit desperate?

    How do I maintain a relationship with a client who might have work in the future without being a bit weird?”

    • • •

    This episode is supported by AXA Business Insurance

    At AXA Business Insurance, we know that running any small business is hard work; but making your freelance business a success while looking after the kids can be a real challenge. That’s why it’s AXA's mission to make your business insurance easy through tailorable cover to suit your freelance business and a 24-hour legal and tax helpline for when you need a tricky question answered.

    And while we’re making insurance easier, you can focus on what matters — making your business a success for your family.

    Work hard, insure easy.

    Visit AXA’s Business Guardian Angel for more business help and support.

    AXA Insurance UK Plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

    •••

    Frankie Tortora's website
    Steve Folland's website
    Steve's podcast - Being Freelance

    Doing It For The Kids website
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