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Scaling a business to 7 figures is no easy feat. I’ve struggled to get there in previous businesses that I owned, and I made a lot of mistakes along the way. It was through these mistakes that I was able to scale my own business to 7 figures, and I want to help you get there too.
Today, I’m looking at the traps and common mistakes we make when trying to scale our businesses to 7 figures and beyond. We’ve all been there—caught in a cycle or two without making much progress and no idea why the things that used to work, have stopped producing results.
In my previous podcast episode, we were all about the do's of scaling your business to seven figures – the must-haves, the essentials. But today, I want to spend some time in the don'ts. The common pitfalls that can slow you down or even hold you back altogether.
We're talking about those things you might not even realise are holding you back, the habits and strategies that might seem like a good idea at the time but can actually be sabotaging your growth.
LINKS:
Website | Instagram | Programs | YouTube
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I’ve made my fair share of mistakes in business.
I’m currently calling Hello Funnels ‘Business 3.2’, because for a long time, while I could get businesses quite quickly to the mid-6 figure mark, they would frustratingly stay stuck there for years.
So I’d drop the business and start again - unfortunately, always ending up at that same point. I was forever asking myself, “What is happening? Why am I not moving?”
Finally, I began to figure it out. I came to some strategies that finally started to move the needle and got me closer to creating the 7-figure course I was dreaming of.
Today, I’m going to share those 7 steps with you - so grab a pen and your notepad, because you're going to want to jot down a few notes!
We’ll explore:
Knowing your dream client inside outOffering quality over quantityAssembling your teamDoing the live repsSystemising your processesKnowing how to drive leadsMake marketing pay for itselfWith these steps in mind, you’re well on your way to creating an online course that could reach 7 figures.
These might seem daunting at first, but trust me, they’re critical to your long-term success. Put these steps into action and you’ll be scaling new heights in no time!
LINKS:
Website | Instagram | Programs | YouTube
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Have you hit all of your business goals this year? If there are some things you’re still hoping to achieve before the year’s end, I’ve got some high-converting ideas you can implement to see a bump in sales and end the year with a bang.
In this episode, I share four simple strategies that are fast to implement, yet super effective:
Refresh and relaunch one of your online programs. You can re-record a couple of lessons, or perhaps update the workbook fonts or colours for an updated look. This will give you a chance to sneak in one more little promotion for the year. Create a VIP experience for existing clients. Whether it’s a live workshop or a planning session, you can show your appreciation to your valuable customers and provide added value during the busy holiday season. Hold an end-of-year or new-year workshop. Consider hosting a live workshop to help your audience either wrap up the year on a high note or kickstart the new one with some energy. Set up a funnel. This one is a game-changer that I believe every business owner should implement. So why should you set up a funnel? Funnels work tirelessly for you, like a little machine running in the background of your business. They effectively convert leads into customers, bringing in sales while you focus on other tasks in your business.So, there you have it - four high-converting ideas to help boost your end-of-year sales and set the stage for an amazing 2025. Remember, you don't need to tackle all of them at once. Pick one or two that resonate with you, and take action. Your goals are absolutely within reach, and these strategies are here to help you achieve them.
LINKS:
Website | Instagram | Programs | YouTube
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Funnels don’t work. I don’t have time to try and create one.
Maybe if the launch actually works this time, I’ll get around to doing it.
Does this sound like you? If you’ve been telling yourself this story for a while, like many of us business owners out there, it might be time to see it for what it really is—just a story!
For most people running their own businesses, there’s just not a lot of time to crack the code on creating that reliable, passive income.
The good news is, creating your funnels and ecosystems doesn’t have to take that long. You just need to understand how to do it right.
While I usually love walking you through the tactics and the step-by-steps on successfully scaling your offer, today I’m doing something different.
I have some real life examples for you of people just like you who've been able to successfully set up, automate and scale their own online sales and marketing ecosystems - hitting those $10k months and more!
From hearing these stories, I know you're going to start to realise just how possible it is for you too.
For those ready to dive in, I’m hosting a free, live masterclass where I will walk you through everything you need to know about creating these robust systems. Find out how you can save your seat for free via the link below.
Trust me, you won't want to miss out on learning how to work smarter, not harder with your funnel strategy!
LINKS:
How To Make Sales Everyday Masterclass
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You nerded up. You stood up and did the big, scary thing. You created that funnel.
But…it didn’t go as well as you hoped.
Even after promoting your lead magnets and running ads, the sales came through at a frustrating trickle. We’ve all been there - especially as busy business owners who don’t necessarily have the time to perfectly optimise our funnels.
When you feel like your funnel’s a flop, it’s too easy to come to the conclusion that funnels don’t work - or at least, not for you.
But what if I told you there was a workaround that could save you time and create higher conversion rates, all with you becoming a marketing expert?
Today, I’m introducing a new, easy way to create funnels that might just change everything for you and your business: stacking multiple, imperfect funnels.
While creating more than one funnel might sound ambitious, it’s actually all about working smarter, not harder.
So join me and learn about this time-saving, high-converting strategy that will transform those trickles into floods of sales!
LINKS:
How To Make Sales Everyday Masterclass
Website | Instagram | Programs | YouTube
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Ever wondered what differentiates the huge successes of top-tier online businesses from the rest of the pack?
It's not just luck or a massive ad budget; it's usually a mix of savvy strategies and behind-the-scenes tactics that most people never see.
Luckily for you, I’m no good at keeping secrets!
Today I'm sharing exclusive insights from our private podcast, The Secret Funnel Files, to pull back the curtain on what some of the biggest names in the industry are doing to skyrocket their sales and profits.
I’ll break down the exact numbers and strategies of names like Amy Porterfield, Jenna Kutcher and Evelyn Weiss to show you how they’re using below-the-surface strategies to massively boost the sales and profit - and how you can implement them too!
These hidden strategies are not optional extras. They are essentials for scaling and sustaining a successful online business. No matter how far you are into business, they’re essential for you too.
In the next episode, I'm actually going to help you break down and figure out how to start implementing one of these strategies and begin making evergreen sales right away.
Click the link below and make sure you don’t miss out!
LINKS:
The Secret Funnel Files
Website | Instagram | Programs | YouTube
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You know those big names you follow online, the ones with the impressive income claims and mind-blowing success stories? Ever sensed that there's more beneath the surface?
You’re absolutely right.
The truth is, the real magic happens with the strategies you don't see – the ones running quietly behind the scenes, often making up 30 to 40, even up to 60%, of the successful revenue.
That's right, without these tactics, many of these influencers and entrepreneurs would be running close to or at a loss. And yet, these strategies are rarely shared or discussed.
But don’t worry, today I’m pulling back the curtain and sharing the invisible strategies that truly drive success.
LINKS:
Website | Instagram | Programs | YouTube | Secret Funnel Files
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Ah, the magical world of email marketing.
It can be a confusing space to navigate, especially when the rules seem to be constantly changing.
Naturally, I get asked a lot of questions about how to approach it and the best practices for increasing engagement with our email list.
Today, I’m doing a quick Q&A with the most common questions I get, so you can start to apply some super effective strategies to your email marketing campaigns.
The questions we’ll cover are:
How often should I email my email list?How often should I promote to my list?What are good open rates? What size list do I need to start selling products?What percentage of my email list should I expect to buy?What size list do I need to create a funnel?These kinds of questions are definitely ones we should all be asking, because when we don’t know what we don’t know, we can end up making some really big mistakes.
I hope these answers have given you some clarity and guidance around optimising your email marketing, and if you have any other burning questions on the topic, feel free to send us a DM over on Instagram at @hellofunnels!
LINKS:
Website | Instagram | Programs | YouTube
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We love seeing crazy ROIs roll in for our clients.
Even more if they’re the result of a very simple ad campaign.
For Zach Spuckler, the strategies he implemented from our Weightless Magic Program achieved some seriously impressive numbers - we’re talking a 21x ROI.
Zach is an internet OG and founder of Heart, Soul & Hustle, a marketing company that turns course creators into profitable business owners. Using our strategies as well as adding some damn clever ones of his own, he had an incredible experience that you’ll want to hear about if you’re looking to create jaw-dropping results of your own.
Zach generously offered to break it all down and show us how he made it work, including how he generated $4,828.60 cash in hand in just two and half days.
So, grab a pen and paper and get ready to learn about the best ingredients you need to create the ROIs you’ve been dreaming of.
LINKS:
Want to try the Waitlist Magic campaign for yourself? Join eCourse Society - https://empire.hellofunnels.co/society-trial
Connect with Zach:
Website: https://www.heartsoulhustle.com
Instagram: @zackspuckler
Program: The Facebook & IG Ads for Listbuilding Bootcamp
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The way we consume things is changing.
We’re so distracted and overwhelmed as a society, that even the way TV is produced is different.
For example, producers like Netflix are developing shows to cater to two screens: the TV, and the phone in our hand we’re scrolling through as we watch.
If this kind of behaviour is true across all mediums, what do we do to keep our audience engaged through our marketing?
Today, our guest Kennedy from Email Marketing Heroes is here to let you in on the secret that has helped his and his clients’ businesses not just reach, but engage more and more people. Kennedy is a dear friend of mine, a marketing genius and one of the brains behind the Countdown Hero Timer.
Whether you're aiming for more sales, more appointments or just want to grow a fiercely loyal audience, he has some actionable strategies and insights on reaching your goals and making more sales faster - all from your email list.
We chat about the importance of establishing a core email list, why deepening relationships with the people on it is more important than your subject line and how consistent you need to be with sending to your list in order to stay visible.
No matter the number of people currently on it, your email list holds so much potential in helping you make the kinds of sales you’re really after. Master the art of engagement with the humans whose attention you have right now, and you’ll be on the fast track to significantly boosting your sales.
LINKS:
Countdown Hero Timer
Connect with Kennedy:
Website: https://www.emailmarketingheroes.com
Podcast: The Email Marketing Show
Website | Instagram | Programs | YouTube
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Too often, making a sale feels like trying to get blood from a stone.
You’ve poured your heart, soul, time and money into creating your offer, but when it comes to launch time, the sales count leaves a lot to be desired.
So what can we do to make sure our offer not only sells, but sells OUT every single time?
The answer: you need to create a “hells yes” offer. This means your offer is crazy valuable, clear to understand and exactly what your audience needs.
Today, I've got a simple exercise you can do to make sure your offer is irresistible to your ideal client and infinitely easier to sell.
I recommend grabbing a glass of wine or a cup of coffee, finding a quiet spot and diving into these 7 questions that will help turn your offer into one that’s undeniably a “hells yes” to your audience!
What is the #1 Thing Your Ideal Client Wants? How Long Do They Actually Want It to Take? What Do They NOT Want to Have to Do to Get It? What Have They Tried Already That Hasn't Worked and Why? How Stressed About Money is Your Target Market Right Now? What Feels Risky to Them About Your Offer Now? What Has Changed in Your Market Recently That Impacts Them?These questions are powerful tools to help you create a sold out offer every time you launch. Not only that, but take the time to ask them and you’ll be well on your way to helping your clients kick some serious goals!
LINKS:
Website | Instagram | Programs | YouTube
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So, you’ve created a funnel. You designed it, built it, got it up and running. But now what?
You’ve still got the same problems in your business as before, and it certainly didn’t make you the overnight millionaire you secretly hoped it would.
It might not be that you have a bad funnel. It could be that you just don’t have all the other pieces in place to make it convert how you want.
Today, we’ll explore the importance of having a solid funnel strategy - the first step in optimising your funnel to perform at its best.
I take you through common mistakes I see people make once they’ve created their funnel: rushing to ads, avoiding ads altogether and neglecting their existing email list.
I then share some ideas to consider to really get your funnel working, such as knowing your numbers, upselling and planning live promotions.
Want to grow your list? I introduce you to the Traffic Trifecta, the three systems you need in place to build your marketing machine:
Content Marketing Paid Ads JV PromotionsIn a nutshell, having a beautifully designed funnel is just the beginning. To succeed, you need a rock-solid strategy that includes testing, optimising and engaging your audience consistently. Implement these steps, and your funnel can become a sales powerhouse.
So let’s make a start on getting that funnel to make sales for you, expand your list and ensure your business continues to grow.
LINKS:
Website | Instagram | Programs | YouTube
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Are you getting low open rates on the emails you send to your list?
If you’re like most people out there, you might be getting email open rates of between 10-20%. Now, this might mean you’ve either been a little neglectful of your list or have been bombarding your audience with too many offers. Unfortunately, it’s showing!
But don’t worry - I have a really simple process to help you re-engage your list, increase your open rates and give your email list a little CPR.
In this episode, I’ll take you step-by-step through that strategy so you can keep your audience engaged and make sure your emails don't end up in the spam folder!
We’ll explore cleaning out your email list, segmenting your most engaged contacts and A/B split testing subject lines. I’ll also give you some ideas on crafting emails that will give your email list a little jolt of life.
Getting your emails moving again really can be simple, and I’ve seen firsthand how powerful these steps are in giving that email list a little jolt of life. So, tune in and get ready to revamp your email marketing today!
LINKS:
Website | Instagram | Programs | YouTube
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Let’s be real - launching has always sucked. But in 2024, it sucks just that little bit more.
For many of us, especially those without huge teams, the process of preparing, running, and recovering from these launches leaves little time for anything else.
But fear not: there is a way around all of this. Today, I’m taking you through a new and exciting way of launching that is less stressful, potentially more profitable and just a whole lot better overall.
Now, I’m sorry to say that I won’t be recommending stopping launching altogether or giving up on live events. Instead, I’m talking about evergreen launches and the power they have to transform your workflow.
These smaller, more frequent campaigns can be reused, repeated and partially automated, giving you back your precious time and providing consistency in your revenue.
So, if you're fed up with the traditional launch model and ready to discover a new way of doing things, this episode is for you. Join me as we explore evergreen launches as your easier and more profitable way to launch!
LINKS:
Website | Instagram | Programs | YouTube
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Who actually loves sales calls? I know there are a few people who thrive on them, but for most of us out there, that’s not a reality.
These days, closing sales via Instagram DMs has appeared as this holy grail alternative to those anxiety-inducing sales calls. However, for many people, it has actually just created more work.
So, what’s the solution?
Today, I’m taking you through some practical ideas to help reduce the time spent on answering the influx of questions in your DMs and make your sales strategy a whole lot more efficient.
We’ll explore the realities and problems that come with DM sales, and my favourite solution to mitigate them: automation!
Automating messages can save a whole lot of time and energy, and you likely already have the tool to best execute this with: ManyChat.
I'll walk you through my experiments and findings over the last couple of months, illustrating how automation can be a game changer for your customer engagement.
So, tune in now and let’s get those DMs working for and not against you!
LINKS:
Website | Instagram | Programs | YouTube
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Most launches these days are using more time, effort and revenue than they’re giving back. It too often feels like there’s just no payoff for the amount of hours we spend on trying to make them work.
So what’s the answer? While you might be tempted to throw in the towel and give up on launching altogether, I'm here to tell you that stopping launching isn’t it.
Today, I’m sharing another behind-the-scenes look at our recent UFW live event—a three-day extravaganza that was incredibly fun and value-packed. I’ll take you through some of the biggest aha moments from those three days, as well as how to implement some practical strategies to combat those live launching blues and start making more sales.
So, strap in and get ready to learn how to transform your business, one simple piece at a time. I can guarantee that if you take the first step today, you’ll look back in a few months and be amazed at how far you’ve come.
LINKS:
Website | Instagram | Programs | YouTube
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Want to know the secret to selling out your offers consistently?
Well, you’re in luck, because today I’m sharing a snippet from Day 2 of our UFW live event that blew our attendees away and armed them with some crucial strategies to sell their offers with much more ease.
With so much marketing advice making the rounds online, it can be really confusing to know what the best path to take is. But I have some good news for you: you don’t need to be a sales and marketing expert to make more sales.
In this episode, we’re talking about a simple reframe that will highlight what you should actually be focusing on to move the needle forward in your business.
I discuss how creating an irresistible offer is more important than being a sales and marketing guru, and share practical ways to set your pricing correctly. We’ll also explore how to approach delivering your program in a way that best suits both you and your ideal clients.
Despite the economic waves, your business can thrive with the right adjustments. Little tweaks add up, whether it’s pricing, promise or payment options. Remember, our goal is continuous improvement – the layer-by-layer approach often leads to the most substantial gains.
LINKS:
Website | Instagram | Programs | YouTube
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I recently held an epic three-day experience called “Unf*ckwithable Live”. This was a live online event packed with value to help business owners make more sales and thrive, no matter what the economy is doing.
We received such amazing feedback from this event, I couldn’t resist sharing the top three takeaways with you. So, pick up your pen and paper and get ready for some serious value bombs that you can take right into your business:
Speak Your Audience’s Language
Getting in front of lots of people is one thing, but how do you make it so that they remember you? The answer: You need to learn to speak their language. We’ll explore learning your audience’s pain points and how to communicate with them in their own words.
Create Impactful Lead Magnets
Once you’ve uncovered the right messaging, it’s time to create lead magnets that tie to your talking points. I talk about the 20-minute rule, where any freebie you offer should take no more than 20 minutes to consume. A concise and impactful lead magnet lets them see immediate value, making them much more likely to buy your paid offers.
Can You Afford to Pay for Your Customers?
This might look like a weird question, but hear me out: once you’ve nailed offers that sell with ease, you’ll know exactly how much you can spend to acquire new customers safely. You can dive into the marketplace of paid ads and put them on repeat. It’s a bit like having a superpower – you’re protected against any market ups and downs, and you’ll keep making sales no matter what.
Now, don’t be scared off by these strategies if you don’t have the greatest budget or all your systems in place yet. They’re the end goal, the stuff we’re always working towards. Just start with connection, and you’ll be on your way to kicking all your business goals.
LINKS:
Website | Instagram | Programs | YouTube
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Have your sales stalled, plateaued or even started to decline? If so, please don’t beat yourself up.
It’s not just you, and there’s certainly nothing wrong with you. It’s happening to some of the biggest and longest standing businesses out there.
So, let’s take a deep breath, dust ourselves off and look at this six-step plan that will help you increase sales, maintain growth and stay proactive in these challenging times.
We’ll step through:
Getting clear on your numbers Identifying and focusing on profitable offers Adapting and optimising your offers Making more frequent offers Growing your audience Optimising existing processesRemember, you don’t have to be a marketing expert to start seeing growth again, but you do need to take some practical steps towards getting there.
If you need help, that’s precisely what we do at eCourse Empire. Head over to hellofunnels.co/empire for more details. Remember, even if your sales have slowed, you can turn things around with the right strategies. Looking forward to seeing you inside when you’re ready!
LINKS:
Website | Instagram | Programs | YouTube
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Have you ever been told that you could be just "one funnel away from a million dollars"?
While this sounds pretty enticing, I’ll be honest with you: it’s just a much-quoted line of BS. The truth is, relying on just one thing for your business is terrible advice.
So, what can you do instead that works easier, better and faster?
Today, we’ll explore creating a sales ecosystem, which includes these three main components:
Email Engine: The Heartbeat of Your Business Social Selling System: Engaging Your Audience Evergreen Launching: Sustaining and GrowingBy integrating these three systems, you can create a resilient sales ecosystem with multiple revenue layers. This approach gives you control, flexibility and peace of mind.
So, if you’re tired of running on the spot and hoping things work out in your business, give these strategies a try. I guarantee it’ll give you the confidence you need to plan and grow strategically.
LINKS:
Website | Instagram | Programs | YouTube
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