Episodes
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We’ve got an exciting episode of the Driven Dental Implant Marketing podcast for you that’s all about how you can create a “money phone” for your dental practice. We speak to Mike Buckner, who is the Business Development Executive at Weave.
Weave is a unique and powerful platform that helps to fill schedules and maximize relationships between dentists and their patients. It’s a proven way to help improve customer response, online reputation, team workflow and most importantly, revenue generation.
Our conversation with Mike is focused on having meaningful conversations between dentists and patients. We explore ways that you can leverage SMS marketing to increase appointment conversion and build a real rapport with your patients that keeps them coming back.
To listen to the podcast episode, click on the podcast player above or to watch a video of our discussion, hit play below:
In the podcast and video, we discussed:
[02:08] The importance of getting back to new leads as quick as possible and using a “money phone” to maximize your contact rate
[04:17] The benefits of using the Weave mobile app and why SMS messaging is the best way to get in touch with your patients
[06:26] How to use the Weave app to reach out to patients and new leads
[07:38] The power of leveraging SMS marketing to increase appointment conversion
[08:35] The truth about email and voicemail - we don't check it anymore!
[10:12] Best practices and principles to connect with the patient before you get them on the schedule
[12:00] The psychological relationship between text messaging and our minds (dopamine)
[14:43] How to make your emails just as powerful as text messages by turning your phone into a money phone
[18:10] The best time of the day to call/NOT call your patients
[23:28] How weave can help with preparedness on the phone
[24:40] Show rates and the importance of delivering a quality phone experience
[25:31] Building a relationship with your patients using personalized text messages
[28:03] Reaching out to patients with a pre-recorded video
[32:42] How to keep your team accountable for delivering a quality phone experience
[35:00] Using incentives to create a team culture that’s focused on converting new patients
[36:36] Setting up mass communication via automated text messages to help get overdue patients to reschedule
[38:52] How Weave can help track marketing performance
Text WEAVE to 797979 to take the Weave demo and receive your FREE $25 Amazon gift card!
Thinking of replacing or updating the phones in your practice? When you switch your phones over to the Weave system, you’ll receive FREE phones for your dental practice!
If you’re interested in learning more about how Driven Dental Marketing can help you to attract and convert more high-value patients, you can book a FREE 15-minute strategy session over on drivendentalmarketing.com
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Welcome back to another exciting episode of the Driven Dental Implant Marketing podcast and video interview series.
In this episode, we invite marketer and social media pragmatist, Jack Hadley, onto the show. We talk about everything from dental implant social media advertising specifically to all the ways you can utilize social media to help get more dental implant patients into your practice.
Jack Hadley is a founding partner at My Social Practice, a social media agency that offers marketing support to dental practices worldwide. Jack also teaches social media marketing to MBA students at Brigham Young University’s Marriott School of Management in Provo, Utah.
Jack is also a published author of the book, “Your Social Practice”, that teaches dentists how to get into the mindset that transforms and grows dental practices through social media marketing.
In the podcast and video, we discussed:
[02:21] A brief history of My Social Practice and how Jack Hadley became known as an authority on social media for dentists
[04:23] How you can use social media to attract new, high-value patients
[05:36] Common mistakes dentists make with dental implant social media marketing
[07:31] Using social media as a tool to showcase your patient relationships
[08:21] Why dentists may not be having success with social campaigns
[09:29] How to develop a successful social media strategy using Jack’s three-part formula – publish, invite, and distribute
[10:20] How to get patients to market your dental practice for you – work smarter, not harder
[11:15] Understanding the “pay to play” model when it comes to things like marketing your dental implant Facebook ads and putting your content in front of more people
[11:47] How to use social media to build social proof using patient testimonials and patient pictures or videos etc.
[15:51] Marketing strategies and tactics for attracting and retaining higher value patients
[20:27] Leveraging Facebook Live to promote your dental services and connect with your patients
[22:55] What permission-based marketing is and how to create a dental implant Facebook funnel to help drive more revenue for your practice
[25:17] Understanding the benefits of emotional marketing
[27:35] How much dental practices should invest in social media marketing
[33:49] The difference between Facebook marketing (such as dental implant Facebook campaigns) and Google AdWords campaigns
[40:15] How to present yourself as the authority for implant dentistry in your market using social media marketing and AdWords
[46:43] Using social media (and AdWords) to build trust and retarget prospective patients
[52:31] Advice for gaining organic traffic from your Facebook page
[55:36] How can My Social Practice help dentists be more successful with their social media marketing
We hope you enjoyed this episode of our podcast and video interview series. If you’d like to find out more about Jack and his business, you can visit My Social Practice to see how it can help you with things like dental implant Facebook ads and implementing an effective social media strategy for your practice.
If you’re interested in learning more about how Driven Dental Marketing can help you to attract and convert more high-value patients, you can book a FREE 15-minute strategy session over on drivendentalmarketing.com
For more info and to explore other episodes, click here.
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Missing episodes?
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Do you want to grow your dental implant practice and increase case acceptance for high-value cases? If so, you’re going to enjoy this exciting episode of Drive Your Practice with Dental Implants with our special guest, Dr. Philip Gordon.
Dr. Philip Gordon received his DDS degree from the University of Missouri – Kansas City School of Dentistry Dental School. Since then, he has opened his own practice in Leawood, Kansas called “Gordan Dental of Leawood.”
Dr. Philip Gordon takes hundreds of hours of continuing education each year in implant and cosmetic dentistry to stay ahead of the curve and keep up with the latest technology, techniques, and advancements in dentistry. He enjoys his role as a general dentist but has a particular interest in implant dentistry, which fuels his inspiration for his dental implant podcast, Dental Implant Practices.
In the podcast and video, we discussed:
[00:18] Introducing our special guest, Dr. Philip Gordon
[03:16] Financial advice when it comes to purchasing expensive dental technology such as a Cone Beam CT
[05:34] The value of mentorship and investing in CE for yourself and your practice
[07:11] Dr. Philip Gordon’s journey from graduation to specializing in dental implants
[09:58] The first steps of the implant pathway including developing your confidence, finding a mentor, starting with single implants and investing in MORE training
[14:47] How to create a vision for your dental implant practice
[16:52] Opportunities for general dentists to start doing more dental implants
[22:00] How to increase implant case flow and new implant leads by finding cases in-house
[24:50] External marketing tips to help grow your dental implant practice
[27:40] Setting monthly goals for the number of implant cases you want to do
[31:47] An insight into the Prexion CBCT and similar (more affordable) alternatives
[33:20] How much revenue your practice should bring in before you can afford a CBCT
[37:20] Finding more implant cases internally
[39:31] How to enlighten patients and open a dialogue on the benefits of dental implants
[42:21] The vital role your team plays in generating more dental implant cases
[45:08] How to manage new patient consults
[49:07] Financing options for implant dentistry including pay as you go and care credit etc.
[54:00] Training your team to become excellent communicators
[58:32] How to remove roadblocks for your patients to help increase treatment plan acceptance
[1:06:20] Information on how to get in touch with Dr. Philip Gordon
If you’d like to find out more about Dr. Philip Gordon’s dental implant podcast, visit dentalimplantpractices.com for more information on how you can grow your dental implant practice. You can also join Philip’s Facebook group “Dental Implant Practices” for tons of great tips, dentistry updates and networking opportunities.
Learn how to convert more high-value cases by visiting drivendentalmarketing.com and sign-up for your FREE 15-minute strategy session for getting all of the systems in place needed to close more high-value implant cases for your practice.
We’ve also got a fantastic dental implant training cruise coming up called “Implants Unlimited” with Dr. Arun Garg which runs from November 15th to 19th from Fort Lauderdale to Cuba. So, make sure to book your seat on the cruise today for 12 hours of continued education with some of the world’s leading professionals in the industry.
Don’t forget to like our Facebook page to keep up with our podcast and video interview series.
To watch a video of this discussion and to explore previous episodes click here.
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We’re thrilled to welcome Dr. Bruce Baird onto the show to talk about dental patient financing and how to close more high value implant cases by offering better financing options for implant patients.
Dr. Bruce Baird, DDS, has been a dentist for 38 years and is the founder of Compassionate Finance, which offers customized payment plans for all patients seeking quality dental care. Compassionate Finance is one of the best patient financing companies for patients searching for affordable payment terms for high value implant cases.
In the podcast we discuss:
[00:22] An introduction to our special guest, Dr. Bruce Baird
[01:44] How Bruce started his company, Compassionate Finance, and turned it into a multi-million-dollar business
[07:00] Why patient financing is so important if you want to increase productivity and revenue
[12:20] Advantages of having better financing options for implant patients and helping them to fit high value treatment plans into their budget
[17:43] Changing the financial trajectory of your practice with in-house financing for dental practices
[23:50] Why the decision to present alternatives to care credit for high-value cases shouldn’t depend on your pre-judgement of a potential patients
[35:28] How Compassionate Finance compares to other third-party finance companies
[43:48] Breaking down common misconceptions of implementing alternative patient financing options
[48:17] Dr. Bruce Baird’s upfront approach to the question, “How much does it cost?”
[52:27] How do you work an associate into compassionate finance?
[56:38] Solutions and advice for attaining financial contracts/plans for practices with oral surgeons and other alternative models
[58:58] Training your front office team to implement third-party dental patient financing successfully
[1:02:28] Payment plans Vs. cash up-front: Is there an alternative for care credit?
[1:04:54] Dr. Bruce Baird talks about Productive Dentist Academy and how you can close more high value implant cases
If you’d like to find out more about Compassionate Finance, email [email protected] or visit www.compasionatefinance.com for more information on in house financing for dental practices. Alternatively, you can call 866-960-6323 to talk to a member of the team.
For more information on this episode click here.
Learn how to convert more high-value cases by visiting www.drivendentalmarketing.com and sign-up for your FREE 15-minute strategy session for getting all of the systems in place needed to close more high-value implant cases for your practice.
We’ve also got a fantastic dental implant training cruise coming up called “Implants Unlimited” with Dr. Arun Garg which runs from November 15th to 19th from Fort Lauderdale to Cuba. So, make sure to book your seat on the cruise today for 12 hours of CE with some of the world’s leading professionals in the industry.
Don’t forget to like our Facebook page to keep up with our podcast and video interview series!
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We’re honored to welcome Dr. Paul Homoly onto the Driven Dental Implant Marketing podcast and interview series!
Dr. Paul Homoly is the president of Homoly Communications Institute, an excellent resource for dentists who want to increase case acceptance and elevate their professional and practice-building skills. With over thirty years of experience as a restorative dentist and acclaimed educator, he has a bounty of innovative insights to share with fellow dentists who want to thrive and grow their practices.
Dr. Paul Homoly is regarded as one of the world’s top communication coaches, consultants and speakers in dentistry. He is also a published author of several books including “Dentists: An Endangered Species, Isn’t It Wonderful When Patients Say Yes!”, “Making it Easy for Patients to Say “Yes”, “Just Because You’re an Expert…Doesn’t Make You Interesting” and “Case Acceptance for Everyday Dentistry”.
In the podcast and video, we discussed:
[02:27] Transitioning your practice into an implant focused practice
[03:46] Case acceptance as the engine of a dental practice and how you can improve case presentation for dental implants
[06:35] Why you should start thinking about the kind of practice you want to have an understanding that there are essentially two types:
Modest Care Practice – case fees less than $3500, but with more patients Complex Care Practice – case fees more than $5000, but with fewer patients[07:37] The driver of case acceptance for a Modest Care patient is education, whereas the driving force for a Complex Care patient is more about understanding why the patient wants the dentistry done
[10:00] The importance of making a personal connection with your patients and showing empathy and emotion
[12:26] Avoiding overly complex treatment presentations in your marketing strategies and the relationship between marketing and dental implant case presentation
[14:40] How to connect with patients by asking questions that gets them into the “storytelling mode”
[18:20] What to say during dental implant treatment presentation and why you should start the conversation with the behavioral benefit rather than the structure of the treatment sequence
[22:13] Initiating the behavioral benefit conversation and how to streamline it into your case presentation for dental implants
[23:43] Implant case presentation tips and the four key ways to make a great first impression on your new patient high-value cases
[26:33] How to deal with “shoppers” and establishing a dental implant marketing strategy that will attract shoppers to your practice
[30:41] When the case fees are over $10,000, fewer than 5% of new patients are ready to start their care. So, when you’re presenting implant cases, it’s more beneficial to assume that the patient is not ready for treatment
[34:14] Advice for getting patients to become a patient of record (hygiene patient) when they don’t accept treatment the first time they hear the treatment plan
[39:00] What dentists can do to improve case acceptance for complex care
[41:24] Why you should always revisit the patient’s life circumstance before revisiting the conditions
[46:56] Improving case acceptance and how to present dental implant cases while maintaining the upwards momentum
[51:00] More information about Dr. Paul Homoly’s online courses
[54:37] Understanding that when you start focusing on building a practice that genuinely cares about changing people’s lives, financial awards will follow
For more information on this episode, click here.
If you would like to get in touch with Dr. Paul Homoly, you can visit his website and click “Your 3 Top Decisions To Make It Easy For Patients To Say Yes” to begin the case acceptance coaching program which includes dozens of excellent implant case presentation tips.
If you want to get into placing dental implants, you can join our course cruise, “Implants Unlimited” with Dr. Arun Garg which runs from November 15th to 19th from Fort Lauderdale to Cuba. Also, if you’re enjoying this video and podcast interview series, make sure to follow us on Facebook to keep up with the latest updates!
For anyone who’s interested in finding out if Driven Dental Implant Marketing is a good fit for you and your practice, you can book a FREE 15-minute strategy session over on drivendentalmarketing.com
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Welcome back to another fantastic episode of the Driven Dental Implant Marketing podcast and video interview series!
We’re continuing our new series with one of the top influencers in the industry, Laura Hatch. Laura is a Dental Office Manager and the Founder of Front Office Rocks, an online training resource that provides online and video training for your front office team to be as efficient and effective as possible with a focus on improving customer service and boosting patient retention.
Laura is committed to empowering dental teams to provide the best customer care to their patients by offering her first-hand knowledge and expertise to help improve the day-to-day operations within your practice. She is a member of the American Association of Dental Office Managers, and in 2016, Laura was recognized as one of DPR’s Top 25 Women in Dentistry.
In the podcast and video, we discussed:
[01:33] Understanding that the front desk (and the phone) are the most critical aspects of your practice for getting new patients through the front door
[05:11] Why the phone should be viewed as the “lifeline to the outside” and how you can use your phone skills to increase the number of new patients coming to your practice
[06:53] Always “respect the phone” and remember that you only have one shot to make a good first impression – so make it count!
[08:48] Mastering the art of multi-tasking at the front desk, switching from one hat to the other and why you must always have the right attitude on the phone
[11:00] Common mistakes your team make when handling the phone and how to overcome them
[13:25] The power of saying YES to patients and not letting insurance or money dictate the conversation
[19:33] Why you should treat every phone call with the utmost respect and how to take control of the conversation
[22:40] To script or not to script? - the benefits and drawbacks of using a script
[24:26] How to handle high-value cases with the ultimate goal of getting them to book a face-to-face consultation at your practice
[26:27] Reducing and/or eliminating cancellations and no-shows
[30:25] Why you should never judge a patient by their tone of voice, physical appearance or their day job
[35:08] The most phone calls come in between 11am and 2pm so make sure you have someone ready and available to take calls over lunch
[36:46] How to manage phone calls when you have a patient in front of you
[41:15] The best time to call a patient that has got in contact with your practice via email
[43:20] Dealing with leads that come in after hours or on the weekend and how to make scheduling appointments out of hours fun for your team
[50:15] How to answer the “price question” and why you should focus on financial options rather than providing an estimated quote over the phone
[59:15] Understanding that you can train dental, but you can’t train personality
[1:00:55] How to negotiate with patients who are adamant about INS benefits
[1:03:19] Why you should spend more time getting to know the person behind the call
We hope you enjoyed our discussion with Laura and found as much value from it as we did. If you would like to get in touch with Laura, you can visit Front Office Rocks, where you can learn more about her company, view free sample training videos and sign-up for dental customer service training for your entire team for as little as $5 per day!
If you would like to book a FREE Strategy Session with Charles, go to drivendentalmarketing.com and hit the big green button to schedule a 15-minute strategy session covering how you can implement a program to attract and convert more high-value patients to your practice.
For more information on this episode click here.
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Welcome to the first Driven Dental Implant Marketing podcast and video interview series!
We’re very excited to launch this new series, which focuses on conducting thought-provoking interviews with some of the top influencers in dentistry.
Our first guest on the show is Dr. Arun Garg, who specializes in teaching dentists across the world how to place dental implants. Surprisingly, he started his career as a chemical engineer undergraduate but soon realized that his real passion was with dentistry. So, he went to dental school and joined the faculty in the University of Miami for almost twenty years.
Dr. Garg has a strong passion for dental implants and published his techniques in over 150 scientific publications. He decided to leave the University of Miami and joined a private practice. He launched Implant Seminars and now conducts multiple educational courses in dental implant surgery and enjoys teaching and sharing his knowledge with the world.
In the podcast, we discussed:[02:54] Why a general dentist should think about focusing on mastering implants and how to keep the service affordable for the patient
[05:31] The perspective that implant dentistry is life changing dentistry
[06:20] The benefits of implementing dental implants as a primary focus
[08:15] How to learn dental implants and utilizing various sources to educate yourself properly
[09:50] Importance of hands-on workshops and understanding that practical training is vital if you want to pursue implant dentistry
[11:47] How to enhance the speed of your mastery by surrounding yourself with a community that is just as focused on progressing their educational journey as you are
[12:57] The sheer number of dentists that Dr. Garg has trained to place implants (you may want to sit down for this one!)
[15:38] The analogy of successful implant seminars and why you need to be a great player AND a great coach if you want to be a true educator
[19:41] Taking charge of your own journey and why you should let your students make decisions for themselves without pushing any bias opinions of your own onto them
[22:31] Details about Dr. Garg’s value-driven courses including Implant Continuum, the Implant Masters Series, Oral Sedation and many more!
[27:38] How Dr. Garg’s sessions have helped dentists around the world and the power that we have as dentists to change a person’s life
[29:37] Everything you need to know about our Implant Seminars Cruise in Cuba from November 15th to 19th including WHY you should come and what you can expect to get out of the experience
[32:55] The importance of having a supportive team to help you establish yourself and your practice as an excellent and successful implant provider
[34:30] How new graduates can get the training they need to offer implant services in a private practice
[37:24] Why you should have a system in place to stand out in your marketplace as the provider of choice for dental implants and how you can achieve this with help from a professional marketing strategist
[38:58] Why you should start marketing immediately after graduation and before you finish a course
We hope you enjoyed this very first episode of the podcast and our video series, if you would like to find out more about Dr. Garg’s dental implant seminars, please visit www.implantseminars.com for more information.
You can also check out his book on Amazon and sign up for his Live Dental Implant Training course by clicking here.
Find out more about the 4-night Implant C.E. Cruise from Ft. Lauderdale, FL to Havana, Cuba and The Bahamas - we would love to see you there!
Not sure if dental implants are for you? Click here to sign-up for our FREE 15 Minute Strategy Session for dental implants and learn how YOU can start driving patients to your practice.
For more information on this episode, click here.
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Easy step by step strategies general dentists can use to attract and convert high value dental implant patients.
Drive Your Practice With Dental Implants is a podcast for general dentists who want to grow their practice with high value dental implant cases. Millions of people in the United States and worldwide are missing one or more teeth. That number is growing every day. These prospective patients are aware that dental implants can be the solution to help them get the smile they desire. "Dental Implants" is one of the most searched for specific dental procedures online. These cases are not only among the profitable cases in a dental office, they are also the most rewarding for the dentist performing the procedure, and the teams that work with them to change patients lives.
This podcast delivers specific actionable strategies to help dental practices stand out in a competitive marketplace to attract and convert patients actively seeking dental implant treatment. We bring the best and brightest minds in the dental industry and apply their knowledge in dental marketing, dental practice management, phone skills, case presentation, dental financing options, clinical mastery, and more to help you create a complete implant patient attraction system in your dental practice.
