Episodes
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In episode 677, Debra Eckerling teaches us how to start a successful podcast or live stream by leveraging our existing food blog content and audience.
Debra Eckerling is a goal-strategist, workshop leader, and award-winning author and podcaster. The creator of The DEB Method for goal-setting simplified, Debra works with individuals, teams, and businesses on personal and professional projects, networking strategy, and book/book proposal development. She hosts GoalChatLive/GoalChat and the Taste Buds with Deb podcasts, and is the author of "Your Goal Guide" and "52 Secrets for Goal-Setting and Goal-Getting."
In this episode, you’ll learn how to break through common barriers and launch a podcast or live show that supports your brand and expands your reach.
Key points discussed include:
- Podcasting doesn’t have to be perfect: You don’t need expensive equipment or flawless execution—just start recording and sharing your content.
- Time management is key: Look at your current schedule and find ways to eliminate tasks or adjust priorities to make room for your podcast.
- Leverage what you already have: Your food blog gives you a built-in niche, brand, and audience—use that as the foundation for your podcast.
- Networking is a major benefit: A podcast provides an opportunity to connect with experts, expand your network, and build relationships that can benefit your brand.
- Start simple and evolve: Begin with a basic concept and let your show naturally develop based on what works best for you and your audience.
- Repurpose your content: Use your podcast episodes in blog posts, social media, YouTube, and more to maximize your reach.
- Commit to consistency: Whether you publish weekly, biweekly, or monthly, sticking to a regular schedule is essential for audience growth.
- Treat your podcast like an appointment: Schedule time for your podcast work and honor it as you would any other important commitment.
Guest Details
Connect with Debra Eckerling
Website | Instagram
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Building consistency in your habits is the key to long-term success - learn five simple steps to make habits stick, even when life gets in the way.
There’s so much power in being consistent with your habits, and it’s not about being perfect or overly ambitious. It’s about showing up, even in small ways, every single day. I recently read a quote that really stuck with me: "Forming good habits isn't about being perfect, it's about being more of who you are." That hit me hard because when we build habits that align with who we truly are, they become effortless and life-changing. Let’s break it down into five steps so you can build habits that stick for the long haul!
Action Plan:
1 - Start Small and Build Gradually: Begin with tiny, manageable habits and gradually build on them.
2 - Make Habits Non-Negotiable: Treat your habit as a must-do part of your day, no exceptions.
3 - Track Your Progress and Celebrate Wins: Use a tracker and celebrate small wins to stay motivated.
4 - Stay Committed Even When Results Aren’t Immediate: Trust the proces, even when results aren’t immediate.
5 - Adjust and Adapt When Necessary: Life happens—adjust but don’t give up!
Get in touch with Megan below.
Website | Instagram
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In episode 675, Megan chats to Laura Piper about how to leverage Pinterest Trends to increase your visibility and drive more traffic to your food blog.
Laura Piper is a Pinterest expert who works exclusively with food bloggers. Her mission is to help them make Pinterest their #1 traffic source without feeling frustrated or overwhelmed. Using her proven Pinterest strategies, along with in-depth Pinterest trends and keyword insights, she simplifies the platform for food bloggers, allowing them to focus on what they love most—creating amazing new recipes.
In this episode, we break down practical strategies for using Pinterest Trends effectively, helping you create timely content that reaches the right audience at the right moment.
Key points discussed include:
- Pinterest Trends is a goldmine: This free tool helps you identify what people are searching for and when to publish your content for maximum impact.
- Use seasonal trends to your advantage: Find emerging trends early to ensure your content gains traction as searches increase.
- Growing trends aren’t always the best choice: Instead of targeting already popular trends, focus on those about to take off.
- Timing is key: Start pinning seasonal content well in advance—sometimes months ahead—to give Pinterest time to understand and distribute your content.
- Optimize your pins with keywords: Include trending keywords in pin titles, descriptions, and board names to improve visibility.
- Roundup posts can boost engagement: Pinterest favors roundup posts because they provide multiple options in one place, increasing saves and clicks.
- Pinterest favors high-quality content: Authentic, original images and well-researched posts perform better, especially as Pinterest cracks down on AI-generated spam.
- Less is more when pinning: Quality pins aligned with trends outperform high-volume, low-quality pinning strategies.
Connect with Laura Piper
Website | Instagram
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In episode 674, Alicia Gonzalez Tome teaches us practical strategies for managing time efficiently, optmizing for SEO and balancing life and blogging - especially as a part-time blogger.
Alicia Gonzalez Tome is a GF & DF nomad foodie who loves nature and sports. She had a thyroid disorder that led her to change her diet and was part of her natural recovery from this autoimmune disease. Originally from Spain and based in Australia since 2017, she is constantly traveling and currently living in her campervan along the NSW coast.
In this episode, you'll learn key strategies for efficiently managing a food blog, from photography tips to time management strategies, while keeping balance in your life.
Key points discussed include:
- Be intentional with content: Focus on high-volume keywords and recipes that will drive traffic to your blog.
- Use the right tools: Investing in tools like RankIQ, SEMrush, and the Feast plugin can save time and boost efficiency.
- Batch content creation: Plan ahead and shoot multiple recipes in one session to streamline your workflow.
- Keep photography simple: Use a basic camera, natural light, and minimal props to create beautiful yet efficient food photography.
- Avoid social media burnout: If Instagram or other platforms drain your energy, it’s okay to take breaks and focus on SEO instead.
- Schedule and plan ahead: Set clear deadlines for recipe testing, photography, and writing to stay on track.
- Know your limits: Be realistic about how much content you can produce each month to maintain a work-life balance.
- Take breaks when needed: Stepping back can help you return with fresh energy and creativity.
If You Loved This Episode…You’ll love Episode 593: 3 Simple Ways to Successfully Blog Part-Time While Working Full-time with Kimberlee Ho
Connect with Alicia Gonzalez Tome
Website | Instagram
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Stop letting negative thoughts and words hold you back—this episode explores five things to stop saying and thinking to create a more positive, fulfilling life.
Lately, I’ve been thinking a lot about the power of our words and thoughts. What we tell ourselves shapes our reality, and sometimes, we don’t even realize how much negativity we let in. I recently made a commitment to be more intentional about the things I say and think—and let me tell you, it’s not always easy! But the shifts I’ve noticed already are incredible. If you want to create a better future for yourself, join me as we talk about five things to stop saying and thinking so you can start seeing real change.
Action Plan:
1 - Stop complaining about things you can't control. Complaining drains your energy and keeps you stuck. Instead, focus on gratitude and actionable solutions.
2 - Stop gossiping about others. Gossip creates negativity and doesn’t serve you. Shift conversations to positive or productive topics.
3 - Stop making excuses. Excuses hold you back from growth. Take responsibility and reframe challenges into opportunities.
4 - Stop overthinking and worrying about the future. Stay present and take action instead of getting lost in “what-ifs."
5 - Stop believing you're not good enough. Replace self-doubt with affirmations and recognize your worth—because you are enough.
Get in touch with Megan below.
Website | Instagram
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In episode 672, Megan chats to Dana Shrager about how to stand out in today’s crowded online food blogging space by embracing authenticity and developing a unique voice.
Dana Shrager is the recipe creator at Dana’s Table, where she shares recipes for Jewish holidays and healthy-ish family dinners. She started a recipe website 13 years ago to share recipes with family and friends. Three years ago, she rebranded and began running her site full-time. Now, she helps readers from around the world feel confident cooking and gathering loved ones around their holiday tables.
In this episode, you'll learn how to develop a distinct blogging voice, build trust with your audience, and create content that resonates in a rapidly evolving digital landscape.
Key points discussed include:
- Find Your Unique Point of View: Defining your niche and personal style helps you stand out among the many food blogs online.
- Authenticity Matters: Readers connect more with real, relatable content rather than polished perfection.
- Communicate Your Expertise: Share your recipe testing process, pitfalls, and tips to build credibility.
- Leverage Audience Engagement: Engage with your readers via social media, email, and community groups to understand their needs.
- Be Transparent with Your Process: Explain why your recipe works, how you developed it, and what makes it special.
- SEO and Passion Go Hand in Hand: While SEO research is essential, choosing recipes that align with your expertise will attract a loyal audience.
Connect with Dana Shrager
Website | Instagram
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In episode 671, Amy Coyne teaches us the exact strategies she used to rapidly grow her sourdough blog, Amy Bakes Bread, from 100,000 to 10 million page views in just 2 years.
Amy Coyne is a sourdough teacher, recipe developer, and mom to four awesome kiddos. She has grown her website over the last two years from 100K pageviews in 2022 to almost 10 million pageviews at the end of 2024. She shares tried-and-true sourdough recipes on her website and with her Instagram and social media communities.
In this episode, you'll learn how Amy leveraged Instagram, built a strong community, deeply engaging with her audience, and strategically optimizing her blog to drive millions of page views.
Key points discussed include:
- Don’t underestimate consistency: Amy posted daily on Instagram for over a year, which significantly contributed to her growth.
- Engage with your audience: She prioritized answering followers’ questions and tailoring content to their needs.
- Leverage social media for blog traffic: Instagram played a major role in directing people to her website.
- Optimize for SEO: After seeing success on social media, Amy shifted her focus to improving her blog’s search rankings.
- Diversify content formats: She is expanding into YouTube and email marketing to connect with a wider audience.
- Trust the process and start before you're ready: Amy emphasizes the importance of taking action, even when you feel unprepared.
Connect with Amy Coyne
Website | Instagram
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Struggling with overthinking? In this episode, Megan shares five powerful strategies to stop ruminating and reclaim your mental clarity.
If you’ve ever found yourself stuck in a loop of overthinking, replaying past conversations, or worrying about things you can’t control—trust me, I’ve been there. Recently, my business coach called me out on how my own thoughts were draining me, not the external events I blamed. It was a wake-up call! So today, I’m sharing five simple but effective ways to break free from rumination and get back to a place of peace and productivity. Let’s put an end to the mental spirals together!
Action Plan:
1 - Meditation: A simple daily habit to quiet the mind and break the overthinking cycle.
2 - Journaling: Get your thoughts out of your head and onto paper for instant clarity.
3 - Healthy Distractions: Shift your focus with an activity that keeps your mind engaged.
4 - Reframing & Resetting: Catch negative thoughts and flip the script to regain control.
5 - Change Your Environment: A quick physical shift can instantly reset your mental state.
Get in touch with Megan below.
Website | Instagram
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In episode 669, Megan chats to Chris Panteli about how food bloggers can build high-quality backlinks and boost their domain authority using digital PR strategies.
Chris Panteli is the co-founder of Linkifi, a digital PR link-building agency that specializes in securing high-quality media links for clients. His entrepreneurial journey took an unexpected turn when he was diagnosed with Type 1 diabetes at age 33, leading him to sell his family's fish and chip shop business. Panteli holds a Bachelor's degree in Business Economics from the University of Liverpool. In January 2022, Panteli co-founded Linkifi, which rapidly grew to generate $50,000 per month within its first year. The agency focuses on responding to PR requests from journalists on behalf of clients, helping them secure valuable online links and enhance their SEO performance.
Panteli is also a podcast host, co-hosting "Market Movers: Building Brands and Links with Linkifi," where he shares insights on branding, SEO, and link-building strategies. His expertise in digital PR and link building has made him a respected voice in the eCommerce and digital marketing industries.
In this episode, you'll learn how to secure backlinks from top-tier media outlets, optimize your website for PR success, and track your mentions to maximize SEO benefits.
Key points discussed include:
- Why backlinks matter: High-quality backlinks help increase domain authority, improve SEO, and drive organic traffic.
- Best platforms for PR opportunities: Websites like Source of Sources (SOS), Quoted, and Press Flow connect bloggers with journalists looking for expert sources.
- How to pitch journalists successfully: Personalize your pitches, highlight your expertise, and follow up politely to increase your chances of getting featured.
- Optimizing your website for PR: A clear about page, professional social presence, and credentials help journalists verify and trust your expertise.
- Tracking and securing unlinked mentions: Use tools like Google Alerts and Talkwalker to monitor mentions, and reach out to request a backlink if your name appears without one.
- The evolving role of AI in PR: AI can assist with research and structuring pitches, but maintaining a human, authentic tone is essential.
Connect with Chris Panteli
Website | Facebook
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In episode 668, Donnie Lygonis teaches us the power of a growth mindset and how embracing failure can set you up for long-term success.
Donnie Lygonis is an Innovation Strategist and Business Coach at KTH Innovation, The Royal Institute of Technology (KTH) in Stockholm, where he has been helping researchers and students for over 14 years, turning their ideas and results into viable products and services. Donnie enjoys working hands-on with exponential technologies and collaborating with individuals who have world-changing and world-saving ideas. His latest venture is Mellanmål Inc, a U.S.-based company focused on bringing Swedish better-for-you-and-the-planet food products to America.
In this episode, you'll learn how to shift your mindset to embrace challenges, develop resilience, and build meaningful connections that can drive your business forward.
Key points discussed include:
- Growth mindset is key to success: Your mindset determines how you approach challenges, failure, and change—embracing growth leads to resilience and adaptability.
- Failure is not the end—it's a step forward: Rather than fearing failure, view it as a learning opportunity that helps refine your approach and move closer to your goals.
- Success is a personal definition: Success isn’t just about money or status—it’s about fulfillment, impact, and finding meaning in your work.
- Networking is a powerful tool: Building relationships and leveraging your network can help you gain new opportunities, perspectives, and support.
- Small, consistent actions lead to big results: Progress is made through small, consistent steps over time—whether it's learning a skill, growing a business, or developing a new habit.
- Celebrate your wins along the way: Taking moments to reflect on and appreciate what you've accomplished can fuel motivation and a positive mindset.
If You Loved This Episode…You’ll love Episode 576: Tough Transitions – How to Transform Tremors of Change into Catalysts for Growth with James Elliot.
Connect with Donnie Lygonis
LinkedIn | Instagram
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In this episode, I want to share five powerful strategies to help you recover when life throws you an unexpected curveball.
We’ve all had those weeks where everything is going great—until suddenly, it’s not. Maybe you get sick, something unexpected happens, or bad news completely throws off your plans. Years ago, weeks like that would have totally taken me down, and I’d struggle to get back on track. But over time, I’ve learned a few things that make bouncing back easier, and today, I’m sharing five strategies to help you recover when life turns your week upside down.
Action Plan:
1 - Embrace the climb back up the mountain: Recovery takes time, and small wins are worth celebrating.
2 - Build a trusted circle of support: Having reliable people in your life makes overcoming setbacks easier.
3 - Establish good habits: Foundational habits provide stability and help you regain momentum.
4 - Prioritize self-care: Taking care of yourself is essential, even in difficult times.
5 - Practice flexibility and acceptance: Letting go of control can reduce stress and make recovery smoother.
Get in touch with Megan below.
Website | Instagram
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In episode 666, Megan chats to Dawn Ledet about how food bloggers can overcome self-doubt, procrastination and perfectionism by building unshakable self-trust.
Dawn Ledet, a certified life coach, former corporate sales executive, and author of Master Your Inner Dialogue: Transform Your Self-Talk for Goal Success, is on a mission to help high-achieving entrepreneurs and leaders crush their goals with clarity, confidence, and ease. Drawing on her expertise in coaching and years of experience in high-stakes sales and leadership, Dawn empowers clients to rewrite self-sabotaging narratives, build unshakable self-trust, and turn inner dialogue into a powerful tool for lasting success. Through practical strategies and proven frameworks, she helps people achieve their dreams without the overwhelm.
In this episode, you'll learn how mastering self-trust can help you make confident decisions, follow through on your goals, and ultimately achieve success in your blogging business.
Key points discussed include:
- Self-trust is the foundation of success: Without trust in yourself, challenges like procrastination and perfectionism can hold you back.
- Three key skills for achieving any goal: Making decisions, following through, and having your own back are essential to personal and business growth.
- Your inner dialogue shapes your reality: The way you talk to yourself can either propel you forward or keep you stuck in self-doubt.
- Reframing procrastination and perfectionism: Instead of labeling yourself, recognize them as choices and get curious about why you're making them.
- The power of asking the right questions: Instead of asking “Why can’t I do this?” try “What do I need to move forward?” to shift your mindset.
- Energy matters in self-trust and productivity: Differentiate between draining energy and fulfilling energy that comes from aligned work.
- Create an "I'm So Impressed" list: Keep track of your wins to build confidence and reinforce self-trust.
Connect with Dawn Ledet
Website | Instagram
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In episode 665, Brett Dupree teaches us how collaborating with other content creators—especially through virtual summits—can accelerate business growth and create a steady, self-sustained income
Brett DuPree is a food blogger and the founder of Freaking Delish, where she helps hardworking families create simple, delicious meals that fit into their busy lives. In addition to her blog and membership platform, she hosts an annual summit, "What's for Dinner?": The Summit, that brings together content creators from across the food and lifestyle space to share practical tips, recipes, and inspiration. With a focus on collaboration and serving everyday families, Brett is passionate about making mealtime stress-free and meaningful for everyone.
In this episode, you’ll discover powerful collaboration strategies and gain insight into hosting virtual summits, helping food bloggers expand their reach and grow their businesses, without relying on social media.
Key points discussed include:
- Why collaboration matters: Working together with other bloggers can accelerate your growth and open new opportunities.
- The power of virtual summits: Hosting or participating in online summits helps expand your audience and generate revenue.
- Breaking free from social media dependence: Brett shares why she built her business without relying heavily on social media.
- Overcoming fears around video content: Being comfortable on camera can open doors to new collaborations and opportunities.
- How to build strong relationships: Genuine connections with fellow bloggers can lead to ongoing collaborations and success.
- Getting past rejection in collaborations: Many bloggers are hesitant to collaborate at first, but persistence and exposure to new ideas can change their mindset.
- Balancing summit planning with content creation: Hosting a summit is a big commitment, so careful organization and time management are key to success.
Connect with Brett Dupree
Website | Instagram
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In this episode, I want to share five small but powerful habits that have made a huge difference in my personal growth.
This past week has been a rough one for me—I’ve been sick, and it really knocked me out. But even in the toughest weeks, I’ve found that sticking to small, intentional habits makes a world of difference. Habits can make you or break you, and I’ve been on a mission to build ones that help me live my best life.
Action Plan:
1 - Start Your Day with a Positive Affirmation: Set the tone for your day by reinforcing empowering thoughts.
2 - Set One Focused Goal for the Day: Prioritize what truly matters to stay on track and avoid overwhelm.
3 - Practice Gratitude Before Bed: Reflect on positive moments to improve emotional well-being and cultivate an optimistic mindset.
4 - Take 10 Minutes for Mindfulness or Meditation: Boost mental clarity, emotional resilience, and focus with a short daily practice.
5 - Read for 10-15 Minutes Daily: Gain knowledge, new perspectives, and inspiration through consistent reading.
Get in touch with Megan below.
Website | Instagram
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In episode 663, Megan chats with Jess Smith to uncover the untold truths of traditional cookbook publishing—from crafting a winning proposal to landing a deal, and whether a large social media following really matters.
Jess is a mom to three girls based in Kansas City, Missouri. While living in Thailand and working at the U.S. Embassy in 2010 she took Thai cooking classes on the weekends and shared everything she learned on her food blog InquiringChef.com. In the years that followed she pursued her dream of making a career in food and became the chief recipe developer for the award-winning meal planning app Cook Smarts. Inquiring Chef has grown to over 6 million page views a year and has been featured in publications like Parade, Hallmark, and HuffPost. In 2024 Jess opened a cooking school for kids in Kansas City called Inquiring Chef Academy where she spends school breaks guiding elementary-aged kids through lessons on everything from baking sourdough to chopping vegetables to setting the table. Her first cookbook, Start with a Vegetable, will be released in January 2025.
In this episode, you’ll learn how to write a compelling proposal, find an agent, work with a publisher and balance the whole process with running a blog and looking after your family.
Key points discussed include:
- A strong proposal is essential: Jess spent 6–8 months crafting a compelling proposal, which played a crucial role in landing her book deal.
- An agent can be a game-changer: Having an agent helped Jess find a publisher and negotiate a significantly better advance.
- A huge social following isn't required: Jess landed a traditional publishing deal without massive social media numbers—her strong concept and blog traffic helped.
- Cookbook writing requires balance: Writing a book took time away from blogging, requiring a shift in priorities.
- The editing process is intense: Working with professional editors improved her writing and recipe development skills.
- Promotion is an ongoing effort: The marketing push doesn’t end at launch—Jess continues to promote her book through various channels.
- Photography can be a major challenge: Jess took all the photos for her book, which was rewarding but also a significant time commitment.
- Investing in support is worth it: Hiring help for styling, editing, and even dishwashing made the process smoother and more manageable.
Connect with Jess Smith
Website | Instagram
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In episode 662, Christina Jolam and Nadia Shatila share how they were able to recover from devastating traffic loss following Google's Helpful Content Update (HCU).
Nadia is the blogger behind Simple And Fraiche, a website dedicated to sharing wholesome recipes that utilize real foods with minimally processed ingredients. Her goal is to help people create recipes that not only fuel their bodies but also taste great.
Christina Jolam helps home chefs get confident cooking seafood through her site, Weekday Pescatarian. The former communications consultant creates foolproof fish recipes that work whether you're shopping at a Portuguese fish market or your local grocery store. Cooking and writing from her adopted home in Portugal, she helps her followers master restaurant-quality seafood dishes and build a delicious, fish-forward lifestyle.
In this episode, you’ll learn how to endure long periods of traffic loss and decide what action you should take to successfully regain momentum.
Key points discussed include:
- Accept the reality of change: Google updates aren’t personal; they aim to improve user experience. Adapting to change is key to long-term success.
- Assess and improve your content: Review existing posts with a fresh perspective—focus on user experience, clarity, and overall helpfulness.
- Strengthen EEAT (Experience, Expertise, Authoritativeness, Trustworthiness): Build credibility by showcasing expertise in your niche through an updated about page, author bios, and citations.
- Optimize technical aspects: Ensure images, alt text, interlinking, and post formatting enhance usability and search visibility.
- Diversify traffic sources: Relying solely on Google traffic is risky—invest in Pinterest, email lists, social media, and brand partnerships.
- Update and refine posts regularly: Revisiting older content with new insights keeps your blog relevant and valuable.
- Stay curious and keep learning: Instead of blaming algorithm changes, focus on learning, adapting, and finding new ways to serve your audience.
If You Loved This Episode…
You’ll love Episode 648: How to Bounce Back and Thrive After Significant Google Traffic Loss with Jules Grasekamp
Connect with Christina Jolam
Website | Instagram
Connect with Nadia Shatila
Website | Instagram
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In this episode, we're going to talk about how to use fear as a catalyst for growth in five key areas to open up new opportunities this year.
Fear can be a major roadblock, but what if we started viewing it as a guide instead? This year, I decided to challenge myself by facing fears head-on, and today, I’m sharing five powerful areas where stepping outside your comfort zone can lead to personal and professional growth. Whether it’s putting yourself out there in new ways, making bold business moves, or tackling financial and health challenges, embracing fear can open up new doors. Let’s dive in and get uncomfortable—in the best way possible!
Action Plan:
1 - Personal Growth: Challenge limiting beliefs and take on new experiences that push you forward.
2 - Professional Growth: Show up boldly in your business, even when it feels scary or imperfect.
3 - Community: Connect with others, build relationships, and embrace the vulnerability that comes with it.
4 - Courageous Action: Take bold steps in life and business that may feel intimidating but lead to huge rewards.
5 - Health & Finances: Tackle fears around well-being and money to create a stronger foundation for success.
Get in touch with Megan below.
Website | Instagram
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In episode 660, Megan chats to Lauren Less about how to quickly grow a Substack audience and harness the platform for food blogging and community engagement.
Lauren Less combines her passions for food and helping others by creating a space where people can find allergy-friendly recipes, chronic illness support, non-toxic lifestyle suggestions, and health and wellness tips. She discusses everything from fitness with chronic illness to tips for traveling with food allergies and everything in between.
In this episode, you’ll learn how Lauren grew her Substack from zero to 13,000 subscribers and how Substack can serve as both an email list and a blog, helping you connect with your audience in a more personal and customizable way.
Key points discussed include:
- Substack is more than just an email platform: It functions like a blog, allowing creators to share content and build a community.
- Growing a subscriber base takes consistency: Lauren used Instagram and TikTok to direct her audience to her Substack.
- Listening to your audience is key: Making adjustments based on subscriber feedback improves engagement and retention.
- Monetization is built-in: Substack allows creators to offer paid subscriptions for exclusive content.
- Cross-promotion helps growth: The recommendation feature on Substack lets creators share and promote each other’s newsletters.
- Substack offers more than written content: Features like podcasting, video, and live interactions help creators engage with their audience in multiple ways.
- Owning your audience is crucial: Unlike social media platforms, Substack ensures direct access to subscribers without algorithm limitations.
Connect with Lauren Less
Website | Instagram
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In episode 659, Allea Grummert shares seven common email marketing mistakes and how to fix them to create happy, engaged subscribers.
Allea Grummert is an email marketing strategist, conversion copywriter and tech expert who helps bloggers make a lasting first impression through automated welcome and nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic. She is the host of Happy Subscribers podcast.
In this episode, you’ll learn why a thorough welcome sequence is crucial for building an engaged subscriber list and why you should clean out your email list regularly.
Key points discussed include:
- Welcome new subscribers properly. Many bloggers miss the chance to make a strong first impression—use a welcome page and an introduction video to engage them right away.
- Make your first email personal. Avoid generic confirmation emails; instead, reflect your brand personality and set clear expectations for subscribers.
- Set up a welcome sequence. A structured email sequence helps introduce new subscribers to your best content and builds a strong connection.
- Personalize content wisely. Use segmentation to send relevant emails without overcomplicating your strategy.
- Drive traffic back to your funnel. Regularly promote your freebies and opt-ins within your email list to keep subscribers engaged.
- Clean your email list regularly. Remove inactive subscribers to improve deliverability and engagement.
- Keep track of what’s being sent. Maintain an SOP (standard operating procedure) to stay organized and ensure your emails align with your strategy.
Connect with Allea Grummert
Website | Instagram
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In this episode, we're going to talk five simple yet powerful mindset shifts that can instantly bring more positivity into your life.
Some days just feel off. No matter how much we plan or try to stay positive, life, work, and everything in between can throw us off track. But here’s the good news: you don’t have to stay stuck in that negative space. I’ve found that small, intentional shifts can turn a rough day around fast, and today, I’m sharing five simple things you can do right now to boost your mood and bring more positivity into your life. These aren’t big, time-consuming tasks—they’re quick, effective, and totally doable.
Action Plan:
1 - Actually Listen: Be fully present in conversations and truly hear others.
2 - Offer Undeserved Grace: Show kindness and forgiveness, even when it’s not expected.
3 - Experience a Moment: Pause and appreciate the present, no matter how small.
4 - Lose the Phone: Step away from your screen to reconnect with yourself and others.
5 - Spend 10 Minutes Decluttering: Clear your space to create mental clarity and peace.
Get in touch with Megan below.
Website | Instagram
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