Episodios
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Will Basta, an LA native and forward-thinking entrepreneur, brings a wealth of experience in e-commerce, venture capital, and digital innovation. As the co-founder of ACV, an e-commerce management, logistics, and marketing firm, Will contributes strategic insight and leadership to build brands and grow online businesses forsavvy investors. With over a decade of success in leading startups and
driving growth, Will exemplifies the ability to create meaningful change
in the ever-evolving digital landscape.
Highlight Bullets> Hereâs a glimpse of what you would learnâŠ.
Challenges faced by e-commerce brands, particularly on Amazon.Importance of diversifying sales channels beyond Amazon.Strategies for scaling e-commerce brands, including leveraging social commerce.Role of e-commerce management firms in assisting brands with growth.Insights on influencer marketing and the use of micro-influencers.The significance of testing various marketing strategies to identify effective approaches.Discussion on the importance of building a strong internal team and nurturing talent.Use of technology and tools to enhance productivity in e-commerce operations.The impact of flash sales and limited-time promotions on consumer purchasing behavior.Recommendations for selecting the right agency partner for e-commerce growth.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley converses with Will Basta, co-founder of ACV, an e-commerce management, logistics, and marketing firm. They explore strategies to scale e-commerce brands beyond Amazon, emphasizing the importance of diversifying sales channels and leveraging social commerce. Will shares insights on overcoming sales stagnation by expanding distribution channels and utilizing influencers. He also discusses the significance of mindset, recommending "Don't Believe Everything You Think" by Joseph Lynn, and highlights the use of AI tools like Claude for productivity. The episode offers valuable strategies for scaling e-commerce businesses in a competitive landscape.
Here are the 3 action items that Josh identified from this episode:
1. Diversify Sales Channels: Relying solely on Amazon limits growth potential and exposes businesses to high fees and intense competition. Explore additional marketplaces like Walmart, Etsy, and leverage social commerce platforms like TikTok to reach different customer segments and reduce dependency on a single platform.2. Invest in Social Commerce and Influencer Partnerships: Utilize TikTok and Instagram for product-driven content that resonates with younger audiences. Start with micro-influencers for authenticity and consider performance-based models for influencer partnerships to expand your brandâs reach.
3. Leverage Technology for Efficiency and Growth: Use AI-driven video editing tools (e.g., InVideo, Lumen5) to streamline content creation and maintain a strong digital presence. Partnering with a capable agency for multichannel management can also free up time to focus on core business operations, allowing for more scalable growth.
Resources & Links Section
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] ShopAmazon Integration with TikTokInVideoCapCutShopifyInstagram ShopAmazonShein -
Neil Twa, Neil has 18 years of selling, coaching and mentoring, 10+ years on Amazon using Fulfilled By Amazon (FBA) with private label brands. Heâs been operating as an entrepreneur and business owner since 2007. Today he has served over 1000+ people during his coaching and consulting career, and currently supports over 200 clients in their Voltage Holdings organization which owns software, private label brands, a coaching and mentoring for beginners to advanced sellers doing more than $10M a year on Amazon FBA called Voltage Business Builders. They focus on creating business owners who scale using our company as an incubator.Highlight Bullets
> Hereâs a glimpse of what you would learnâŠ.
Concept of an incubator model for Amazon FBA and e-commerce brandsComparison of incubator model versus aggregator model in e-commerceImportance of understanding business fundamentals for entrepreneursCriteria for selecting clients in the incubator programStrategies for scaling businesses to eight figures and beyondEmphasis on profitability and financial metrics in business operationsInventory management and its role in meeting market demandAdapting to changes in Amazon's ecosystem and algorithmImportance of optimizing product listings and understanding customer intentMindset shifts necessary for entrepreneurial growth and successIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Neil Twa, founder of Voltage Business Builders, to discuss advanced strategies for scaling e-commerce businesses, particularly through an incubator model tailored for Amazon FBA brands. Neil, leveraging over a decade of experience, shares insights into his unique incubator approach, which contrasts with the traditional aggregator model. Key takeaways include the importance of focusing on profitability, optimizing inventory management, and understanding Amazon's evolving ecosystem. Neil emphasizes the need for a coachable mindset and strategic product positioning to achieve sustainable growth and scale to eight figures and beyond.
Here are the 3 action items that Josh identified from this episode:
1. Implement a Product Audit with the âGreenlight Processâ: Regularly categorize products by their profit potentialâwhether they have high growth potential, need improvement, or should be removedâto streamline inventory and enhance profitability.2. Optimize Listings for Algorithm Visibility: Ensure product listings include high-quality images and clear, concise descriptions. Avoid keyword stuffing, and instead focus on relevant keywords that align with customer intent to improve rankings on Amazonâs evolving search algorithm.
3. Make Data-Driven Inventory and Capitalization Decisions: Use metrics like unit ROI and sales velocity to plan inventory levels and optimize capitalization. Maintaining optimal stock is crucial for sustaining visibility and capturing market share within Amazonâs A9 algorithm.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] High Voltage Business BuildersPatriot Growth Capital on LinkedInA9 AlgorithmCosmoShopifyChatGPTGrokThe BibleGood to Great by Jim Collins on Amazon
Resources mentioned in this episode:Special Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
Sponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say âstrategy auditâ for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area
Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Adam Heist. Today I'm speaking with Neil Toys of Voltage Business Builders, and with over a decade of experience selling in the Amazon FBA space, we are going to be talking about the specific levers and strategies you're going to need to employ in order to turn it into an omnichannel business and scale to eight figures and beyond. This episode is...
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Mark de Grasse is the former president of DigitalMarketer. He has over 20 years of experience in various marketing positions, ranging from content development and digital marketing to brand management and business strategy. Mark was the host and primary educator for DigitalMarketer's Content Marketing Master Certification and Social Media Mastery Certification. He has created over 3,000 marketing tutorials ranging from content production to website design to marketing strategy.Highlight Bullets
> Hereâs a glimpse of what you would learnâŠ.
Challenges faced by e-commerce business owners, particularly on platforms like Amazon.The importance of branding as a differentiating factor in a competitive marketplace.The shift from product-centric to brand-centric strategies in e-commerce.The impact of artificial intelligence (AI) on marketing and branding efforts.Practical applications of AI in enhancing marketing strategies and streamlining processes.The significance of storytelling and clear brand messaging in establishing a strong brand identity.Strategies for creating a cohesive brand narrative that resonates with customers.The role of customer experience in building brand loyalty and trust.Setting ambitious and measurable goals for brand development.The value of producing quality content to reinforce brand identity and engage customers.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley converses with Mark de Grasse, founder of the AI Branding Academy and former president of Digital Marketer. They delve into the critical importance of branding for e-commerce businesses, especially those facing fierce competition and rising costs on platforms like Amazon. Mark shares his framework for enhancing brand performance and emphasizes the shift from product-centric to brand-centric strategies. He also discusses leveraging AI to improve marketing efforts and streamline processes. The episode provides valuable insights for 6-7 figure business owners aiming to scale to 8 figures and beyond.
Here are the 3 action items that Josh identified from this episode:
1. Shift to Brand-Centric Strategies: Move beyond focusing solely on product quality by developing a clear, quantifiable brand vision and creating a cohesive brand story. This shift helps build an identity that resonates with customers, making your brand more memorable and distinct in a crowded market.2. Leverage AI to Strengthen Your Brand: Use AI tools for content creation and market analysis to streamline processes and ensure consistency. For example, developing a custom GPT for your brand can help maintain a consistent voice across all platforms and assist in onboarding team members with aligned messaging.
3. Define Your Unique Value Proposition: Articulate what sets your brand apart, such as expertise in a niche area, and set ambitious yet achievable goals, like becoming a market leader in your segment by a specific date. This approach makes your brand more relatable to customers and positions you as a trusted, knowledgeable resource.
Resources & Links Section
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Branding AcademyCanvaChatGPTCustom GPTMidjourneyMasterclassThe Untethered Soul by Michael SingerPatagoniaPelotonScott CunninghamSpecial Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
Sponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject li...
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Stanley Ference, Stanley has an extensive background in intellectual property law, including Online Counterfeiting. He advises clients on all aspects of patent, trademark, and copyright law. Stanleyâs practice includes litigation for both plaintiff and defendant, patent prosecution for computer-related technology, trademark prosecution and oppositions. Stanley has argued before the U.S. Court of Appeals for the Federal Circuit and has served as an expert witness. He is an E-Discovery Special Master for the United States District Court for the Western District of Pennsylvania. Ference was selected to the 2022 Pennsylvania Super Lawyers list. In 2020 Stanley was recognized by Best Lawyers in America, Chambers & Partners, IP Stars and Super Lawyers. He has also been recognized as a Lawyer of the Year by U.S. News and the firm has been recognized as a Best Law Firm.Highlight Bullets
> Hereâs a glimpse of what you would learnâŠ.
Importance of protecting intellectual property (IP) for e-commerce businesses.Challenges posed by online counterfeiting and its impact on brand owners.Legal options available for e-commerce sellers facing IP infringement.Differences between patents, trademarks, and copyrights.Emotional and financial toll of counterfeiting on entrepreneurs.Strategies for enforcing IP rights and taking legal action against infringers.The role of online marketplaces in IP protection and their limitations.Mindset shifts for entrepreneurs regarding counterfeiting as a sign of success.Continuous monitoring and enforcement of IP rights as a necessity.Actionable steps for e-commerce sellers to secure and enforce their intellectual property.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley discusses the critical issue of online counterfeiting with Stanley Ference, a leading patent attorney from Pittsburgh. Josh shares his personal struggles with intellectual property (IP) protection, emphasizing its importance for business growth. Stanley offers expert advice on navigating IP challenges, including patents, trademarks, and copyrights. He highlights the necessity of proactive legal action and continuous enforcement to protect e-commerce brands. The episode provides actionable insights for seven-figure business owners aiming to scale, stressing the value of professional legal guidance in safeguarding their intellectual property.
Here are the 3 action items that Josh identified from this episode:
1. Prioritize IP Registration and Enforcement: Secure patents, trademarks, and copyrights for your products, and be proactive in monitoring for infringement. Regularly enforcing these rights is essential to protecting your brand from counterfeiters and should be a core business practice.
2. Consider Legal Action When Facing Infringement: When encountering counterfeits, consult with a legal expert to assess your options, even if you donât have formal IP protections in place. Legal professionals can help you navigate complex cases, and actions like asset freezing orders can have a significant impact on reducing counterfeit activity.
3. Be Prepared for Ongoing IP Protection: Recognize that IP enforcement is an ongoing effort. Regular monitoring of marketplaces and prompt action against infringers will help maintain your brand's integrity and reduce the risk of long-term damage. Stay organized and informed to streamline your IP protection strategy effectively.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Brand RegistryApex Program for PatentsMy Life in Court by Louis NizerFerence LawBill Gates on LinkedInSteve Jobs on LinkedInSteve Wozniak on LinedInSpecial Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (thatâs Ecomm with two Mâs) to learn more.
Transcript AreaJosh 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope of My Amazon Guide. Today, I am speaking with Stanley Ferentz, one of Pittsburgh's leading paten...
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Matt Kostan is the CEO of ProductPinion, and he revolutionizes brand growth through real consumer insights. His platform transforms shopper feedback into sales-driving strategies.A serial entrepreneur with over a decade of experience, Matt has scaled multiple seven-figure brands across Amazon, Kickstarter and retail.
From product development to market domination, he is renowned for sharing actionable advice for e-commerce sellers through his engaging talks on world stages.
Highlight Bullets
> Hereâs a glimpse of what you would learnâŠ.
Innovative strategies for e-commerce sellersEnhancing product listings to improve salesImportance of consumer insights in e-commerceThe "million-dollar image hack" for product imagesIntroduction of the AI tool "Variations" for image creationUtilizing consumer feedback for optimizing listingsThe shift towards conversational search queriesBuilding brand reputation in competitive marketsEffective A/B testing strategies for product listingsLeveraging external press and relationships with journalists for brand visibilityIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Matt Kostan, CEO of Product Pinion. They delve into advanced e-commerce strategies to help 6-7 figure business owners scale to 8 figures and beyond. Matt shares actionable insights, including the "million-dollar image hack" for creating standout product images based on competitor analysis. He introduces "Variations," a new AI tool for generating effective Amazon listing images. The discussion emphasizes the importance of consumer feedback, continuous testing, and leveraging AI tools to enhance product visibility and drive sales. This episode is a must-listen for ambitious e-commerce entrepreneurs.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Implement the Million-Dollar Image Hack: Focus on creating standout product images by analyzing your competitors and leveraging AI tools for creative differentiation. Test multiple image concepts in a controlled environment to measure click-through rates and select the most effective one for your Amazon listings.
Action Item #2: Leverage Consumer Feedback for Listing Optimization: Collect feedback through customer reviews and surveys to identify relevant keywords and descriptors that resonate with shoppers. Continuously update your product listings to reflect these terms, improving search visibility and relevance.
Action Item #3: Adapt to Conversational Search: Optimize your product titles and descriptions for natural, conversational queries. Use consumer insights to identify commonly used phrases in your niche, and ensure your listings are tailored to the evolving search behavior of shoppers.
Resources mentioned in this episode:Product Pinion
Million Dollar Main Image Matt's ChatGPT Prompt for Main Images
Canva
Google Forms
Helium 10
Jungle Scout
Perplexity
ChatGPT
Wirecutter (New York Times)
Vetted (Forbes)
Underscored (CNN)
Inovio
Descript
The 4-Hour Workweek by Tim Ferriss
Buy Back Your Time by Dan Martell
Alex Moses Podcast
Andrew Sedlak
Dorian Gorski
Special Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
Sponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say âstrategy auditâ for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area
Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I am speaking with Matt Kostan, the CEO... -
Christyne Gray is a distinguished accountant, inventory planning expert, cash flow efficiency coach, certified tax specialist, and the visionary founder of She Profits Now. With a career spanning over 25 years, she has been a serial entrepreneur focusing on the retail industry since her college days. She has dedicated her career to helping high-achieving retail industry entrepreneurs create profitable and impactful businesses through her Financially Fabulous Coaching Program and her extensive experience in financial directorship and leadership.
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> Hereâs a glimpse of what you would learnâŠ.
Importance of a profitability-focused mindset for e-commerce entrepreneurs.Overview of the "infinite financial loop" framework for financial management.Analyzing past sales metrics to identify strengths and areas for improvement.Recognizing opportunities and gaps in performance to inform strategic decisions.Planning for future profitability through actionable goal setting.Significance of effective inventory management and its impact on cash flow.Continuous evaluation and adjustment of financial strategies as businesses evolve.Creative approaches to financial management to engage entrepreneurs.Key financial metrics to monitor for better decision-making.Strategies for categorizing expenses to identify potential cost savings.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Christyne Gray, founder of She Profits Now, to discuss an "infinite financial loop" designed to boost e-commerce profitability. Christyne shares her expertise in accounting, inventory planning, and cash flow efficiency, emphasizing the importance of a profitability-focused mindset. Key takeaways include the 40-20-40 cash flow management rule, strategic inventory control, and the necessity of regular financial assessments. By following Christine's actionable steps, entrepreneurs can better manage their financials, optimize spending, and drive their businesses toward sustainable growth and higher profitability.
Here are the 3 action items that Josh identified from this episode:
Regular Financial Reviews & Profitability Focus
Schedule consistent financial reviews to monitor your business's financial health and embrace a profitability-focused mindset. Invest in financial education to better understand key metrics and use that knowledge to make informed decisions that drive long-term sustainability.Strategic Sales & Inventory Analysis
Continuously analyze your sales and inventory metrics. Use customer segmentation and tools like Google Analytics to track performance. Apply the 40-20-40 rule for inventory pricing: 40% to cover cost, 20% for profit, and 40% for expenses to maintain balanced cash flow.Goal Setting & Continuous Optimization
Implement a SMART goal-setting process to plan for growth based on your sales data and inventory insights. Treat financial management as a continuous loop, revisiting and adjusting strategies regularly to stay adaptable and responsive to market conditions.Resources mentioned in this episode:
She Profits NowAtomic HabitsChatGPT (Pro Version)Special Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
Sponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (thatâs Ecomm with two Mâs) to learn more.
Transcript Area
Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova's and Michael E Gerber, author of the E-myth. Today I am speaking with Christyne Gray. She is the founder of She Profits Now and today we are going to be talking about an infinite financial loop to make your business more profitable. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough dot com. That's e-comm with two M's. And then let's turn your dreams into re...
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Art Koch, Art is a globally recognized supply chain transformation expert and consultant with over three decades of transforming business performance at mid-market and Fortune 500 companies. He's increased corporate valuations by over a billion dollars, utilizing his proprietary methodologies to improve customer loyalty, reduce inventory by over $250 million, and increase EBITDA by $100 million-plus annually. His new book is now available, titled The Supply Chain Revolution: Unlocking the Sustainable Profit Chain.Highlight Bullets
> Hereâs a glimpse of what you would learnâŠ.
Importance of supply chain efficiency in e-commerceChallenges and inefficiencies in inventory managementConcept of inventory as a depreciating asset"Art's Law" and its implications for business complexityStrategies for analyzing sales data to improve inventory practicesNeed for data integrity and inventory accuracyBuilding strong relationships with suppliersImportance of professional development and employee engagementRole of artificial intelligence in improving lead time accuracyFostering a culture of operational excellence and continuous improvementIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Art Koch, founder of Art Koch Management Consulting and a renowned supply chain expert. Art shares his insights on the critical role of supply chain efficiency in e-commerce, emphasizing the pitfalls of excessive inventory. He explains how inventory often masks deeper operational issues and depreciates over time. Art introduces "Art's Law," which highlights the disproportionate complexity driven by a small percentage of sales. He offers actionable strategies, including evaluating low-performing SKUs, ensuring data integrity, and hiring data experts, to help e-commerce entrepreneurs streamline operations and drive sustainable growth.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Streamline SKUs to Reduce Complexity: Analyze your sales data to identify low-performing SKUs that add complexity without contributing significantly to revenue. Consider eliminating or consolidating these SKUs to simplify inventory management and lower operational costs.
Action Item #2: Ensure High Data Accuracy for Effective Inventory Management: Aim for near-perfect data accuracy (99.999%) when managing inventory, especially if using third-party systems. Invest in software tools like Power BI to track and report data accurately in real-time.
Action Item #3: Foster Strong Supplier Relationships for Reliability: Build long-term agreements with suppliers rather than relying on spot buying. Maintain open, regular communication to keep suppliers informed about your inventory needs and forecasts, ensuring better support and reliability.
Resources mentioned in this episode:Six Sigma
So Stocked
Inventory Planner
Power BI
ChatGPT
The Supply Chain Revolution: Unlocking the Sustainable Profit Chain by Art Koch
The Long Game by Dorie Clark
Art Koch Management Consulting
The Supply Chain Revolution
Elon Musk in LinkedIn
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedIn
Special Mention(s):Related Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
Sponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say âstrategy auditâ for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area
Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Art Koch. He is the founder of Art Koch Management Consulting, and today we are going to be talking about why inventory is evil and art has a fantastic response as to why inventory is evil. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce businesses to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring... -
Alex Yale, began his professional journey in M&A and strategy at Deloitte Consulting. Seeking new challenges, he moved into the tech sector, initially joining a small tech company that was later acquired by AT&T. He then transitioned to a partnerships role at META (formerly Facebook), where he spent six years in various partnerships and sales leadership positions.After his tenure at META, Alex and his family relocated to Boston, where he joined Thrasio, the largest Amazon FBA aggregator. As the General Manager of Angry Orange, Thrasioâs most successful brand, he expanded the pet cleaning product line into major brick-and-mortar retailers such as Target, Petsmart, and Walmart.
Driven by entrepreneurial spirit, Alex eventually started his own brand, Uncle Todd's, specializing in home cleaning and maintenance products. He also acquired Flip-It Cap, a former Shark Tank brand. Alex now successfully manages both eCommerce businesses, which operate across multiple channels, including an upcoming in-store launch at Walmart.
Highlight Bullets> Hereâs a glimpse of what you would learnâŠ.
Importance of retail diversification in e-commerce.Strategies for expanding sales channels beyond online platforms.The impact of changing market dynamics on e-commerce businesses.Insights from mergers and acquisitions and corporate strategy in e-commerce.The significance of product quality in building successful brands.Approaches to launching products on Amazon as a testing ground for retail.The role of packaging and presentation in consumer expectations.Pricing strategies and margin differences between e-commerce and retail.Challenges of entering retail, including securing shelf space and longer sales cycles.The necessity of continuous innovation and adaptation to maintain retail presence.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Alex Yale, owner of Uncle Todd's and Flip It Cap. They discuss the importance of retail diversification and maintaining high product quality in the evolving e-commerce landscape. Alex shares his background in M&A and strategy from Deloitte and Meta, and his journey into e-commerce. He emphasizes the need for a strong product-market fit on Amazon before expanding into retail, and the significance of strategic relationships with major retailers. This episode offers valuable insights for seven-figure business owners aiming to scale to eight figures and beyond.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Leverage Amazon as a Testing Ground for Retail Expansion:Use Amazon to validate your product-market fit by analyzing reviews, sales data, and customer feedback. This provides proof of concept and helps refine your product before pitching to retail buyers.
Action Item #2: Present a Compelling Case to Retail Buyers with Data and Differentiation: When approaching retailers, provide strong sales data and highlight your product's unique selling points. Demonstrate how it fills gaps in their product lineup and aligns with their customer base.
Action Item #3: Design Retail-Ready Packaging to Capture Attention on Shelves:Invest in packaging that is not only durable but also visually appealing in a retail environment. Ensure it communicates the product's benefits clearly to stand out from competitors.
Resources mentioned in this episode:
Helium 10
Jungle Scout
Seller Sprite
Amazon
ChatGPT
Endurance: Shackleton's Incredible Voyage by Alfred Lansing
How I Built This with Guy Raz
LinkedIn
Uncle Todd's
Flip It Cap
Angry Orange
Special Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
Sponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected]<...
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Andrew Morgans is the founder of Marknology. A full service marketplace agency that since it was founded in 2014 has worked with over 400+ brands, and consists of 35 team members. He has scaled dozens of brands on Amazon to 7 and 8 figures, and has spoken as a thought leader in the ecommerce space all around the world. He currently has equity or ownership in 9 brands on Amazon, manages and operates a warehouse and 3PL in Kansas City, and still loves getting his hands dirty fixing or improving brands small and large alike.
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> Hereâs a glimpse of what you would learnâŠ.
E-commerce strategies focusing on Amazon and TikTok Shop.Importance of creative marketing in a competitive landscape.Challenges brands face in the current economic environment.Significance of content creation and storytelling for brand differentiation.Role of influencer marketing and collaboration with local creators.Strategies for optimizing Amazon listings and utilizing A+ content.Testing new sales channels and adapting strategies for growth.Leveraging TikTok Shop for direct-to-consumer relationships and data collection.Emphasis on continuous innovation and willingness to embrace change.Importance of evaluating brand narratives and unique selling propositions.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley engages with Andrew Morgans, founder of Marknology, to discuss advanced e-commerce strategies for scaling businesses on Amazon and TikTok Shop. Andrew emphasizes the importance of creative marketing and storytelling to differentiate brands in a competitive landscape. He shares actionable insights on content creation, leveraging influencer partnerships, and optimizing brand presence. The conversation highlights the necessity for brands to adapt and innovate, focusing on unique narratives and premium content to drive sales and build customer loyalty. This episode is a must-listen for business owners aiming to scale to eight figures and beyond.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Enhance Storytelling with Creative Marketing: Develop a compelling brand story that differentiates your product from competitors. Utilize premium A+ content on Amazon and incorporate user-generated content (UGC) to build trust and connect with customers.
Action Item #2: Leverage TikTok Shop: Use TikTok Shop strategically by creating engaging content and running ads behind high-performing videos. Gather valuable customer data through the platform for future marketing campaigns, improving your overall reach and ROI.
Action Item #3: Optimize and Diversify Sales Channels: Continuously optimize your Amazon listings by focusing on hero products and storytelling. Additionally, explore new platforms like Walmart and Chewy to diversify your sales channels and stay ahead of market trends.
Resources mentioned in this episode:TikTok Shop
Rumble.com
YouTube
Shopify
Amazon
Chewy.com
Walmart
Amazon Premium A+ Content
Postmates
Uber Eats
DoorDash
Beautiful.ai
The Body Keeps the Score by Bessel van der Kolk on Amazon
Tribe by Sebastian Junger on Amazon
Marknology
Ballsy
Jesse J. Wroblewski on LinkedIn
John Derkits on LinkedIn
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedIn
Special Mention(s):Related Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figu...
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Mark Willis is a CERTIFIED FINANCIAL PLANNERâą, a three-time #1 Best Selling Author and the owner of Lake Growth Financial Services, a ïŹnancial ïŹrm in Chicago, Illinois. As co-host of the Not Your Average Financial Podcastâą, he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you will not outlive. Mark works with people who want to grow their wealth in ways that are safe and predictable, to become their own source of ïŹnancing, and create tax-free income in retirement. Book âHow to be an Amazon Legend and Fire Your Banker.âHighlight Bullets
> Hereâs a glimpse of what you would learnâŠ.
Introduction to the podcast's mission and focus on e-commerce business leaders.Mark Willis's background and experience with business owners and e-commerce entrepreneurs.Common financing challenges faced by e-commerce businesses, particularly reliance on banks.Overview of Mark's book, "How to Be an Amazon Legend and Fire Your Banker."Concept of using dividend-paying whole life insurance as a financial strategy.Importance of having control over personal finances and becoming one's own source of financing.Discussion of non-direct recognition policy loans and their benefits.Comparison of whole life insurance policies to home equity lines of credit.Tax strategies that can complement the use of whole life insurance policies.Actionable takeaways for e-commerce entrepreneurs to enhance financial management and independence.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Mark Willis, a certified financial planner and owner of Lake Growth Financial Services. They discuss financial strategies for e-commerce entrepreneurs aiming to scale their businesses. Key topics include overcoming reliance on traditional banks, using dividend-paying whole life insurance as a financing tool, and implementing effective tax strategies. Mark shares insights from his book, "How to Be an Amazon Legend and Fire Your Banker," emphasizing the importance of financial control and independence. The episode provides actionable advice to help business owners manage capital and achieve greater financial security.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Invest in the Right Places: Business owners should ensure they are putting their money into vehicles that will grow and provide liquidity when needed.
Action Item #2: Implement Tax-Saving Strategies: It's crucial to work with a certified financial planner to identify and implement effective tax strategies.
Action Item #3: Execute Financial Strategies: Taking action is essential; business owners should not just learn about strategies but also implement them to see real results.
Resources mentioned in this episode:Lake Growth Financial Services
FAFSA
Augusta Rule
Future Tools
Kickstart with Mark
How to Be an Amazon Legend and Fire Your Banker
Debt: The First 5,000 Years
The Holy Bible
The Lord of the Rings
Not Your Average Financial Podcast
Special Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
Sponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say âstrategy auditâ for the chance to win a $10,000 comprehensive business strategy audit at no cost!
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Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today, I'm speaking with Mark Willis of Lake Growth Financial Services, and we're going to be talking a lot about how you can bank on yourself and become your own source of financing in your business. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring hands on experien...
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Aaron Biner, he originally started off selling footwear on Amazon in 2008. Eventually he pivoted to private label and is a current 7 figure seller on the platform. He currently runs his own agency Marketplace Nerd that is focused on helping sellers with consulting and managing PPC.
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> Hereâs a glimpse of what you would learnâŠ.
PPC (Pay-Per-Click) strategies for Amazon sellersConversion rate optimization techniquesImportance of understanding key metrics like TACoS and ACoSBalancing advertising budgets with profitabilityStrategies for optimizing PPC spend and traffic qualityDay parting and timing for ad campaignsPrice adjustments and their impact on salesSeasonal trends and inventory managementData-driven decision-making for performance trackingBuilding strong supplier relationships for better sourcing and pricingIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Aaron Biner, CEO of Marketplace Nerd, to discuss advanced PPC strategies and conversion rate optimization for Amazon sellers. Aaron emphasizes the importance of understanding key metrics like TACoS and ACoS to make informed decisions. He shares actionable insights on balancing PPC budgets, optimizing ad spend, and leveraging data-driven strategies to enhance profitability. The discussion also covers effective pricing tactics, the significance of building strong supplier relationships, and the necessity of continuous product launching. This episode is a must-listen for Amazon sellers aiming to scale their businesses amidst rising competition and costs.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Understand Your Numbers: Utilize tools for SKU-level profitability to make data-driven decisions.
Action Item #2: Test Different Strategies: Experiment with various approaches and analyze the results to find what works best for your products.
Action Item #3: Build Supplier Relationships: Meet suppliers in person to negotiate better pricing and ensure product quality.Resources mentioned in this episode:
Scale Insights
Power BI
Sellerboard
Helium 10
Jungle Scout
Data Dive
Data Rover
Prophecy
ChatGPT
Seller Sessions
Sreenath Reddy on LinkedIn
Stephen Silcock on LinkedIn
Ritu Java on LinkedIn
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedIn
Special Mention(s):Related Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say âstrategy auditâ for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area
Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova's and Michael Gerber, author of the E-myth. Today, I'm speaking with Aaron Biner, who is the CEO of Marketplace Nerd, and we're going to be talking a lot about PPC conversion rate optimization strategies that can help you survive the increased competition and fees on Amazon. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your busines... -
Jesse James Wroblewski, he has been at the helm of a New York marketing agency for close to three decades. His often offbeat work has been featured in Rolling Stone, The Book "505 Weirdest Websites Ever" and Fangoria as well as a plethora of other media outlets.He is ready to share his new vision for the world. He recently released a new book called Marketing For Supervillains: Diabolical Tips On Differentiation, Decommoditizationâą and World Domination.
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> Hereâs a glimpse of what you would learnâŠ.
Challenges faced by e-commerce brands due to rising competition, particularly on platforms like Amazon.Importance of brand differentiation in a saturated market.Strategies for combating commoditization and maintaining unique value.Introduction of the "universe of differentiation" with 12 distinct strategies.Examples of successful differentiation strategies, such as definitive cause alignment and product heritage.The role of storytelling and brand identity in creating consumer connections.Importance of exclusivity and scarcity in driving demand and maintaining premium pricing.Need for cohesive and professional brand assets to enhance customer perception.Emphasis on authenticity and approachability in branding efforts.Resources and exercises for further exploration of brand differentiation strategies.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes marketing expert Jesse James Wroblewski, author of "Marketing for Supervillains." They discuss strategies for e-commerce brands to differentiate themselves amidst rising competition, especially on platforms like Amazon. Jesse emphasizes the importance of creating a unique brand identity through exclusivity, storytelling, and cause alignment. He shares practical examples and exercises to help brands stand out. Key takeaways include the need for strong brand development, professionalizing brand assets, and leveraging unique differentiators to foster customer loyalty and drive profitable growth.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Invest in Brand Identity Development: Focus on building a unique, strong brand identity rather than relying on generic, private-label products. A well-developed brand that resonates with its target audience can command higher prices and maintain long-term loyalty. Align your brand with a clear cause or lifestyle that sets you apart from competitors.
Action Item #2: Polish Your Brand Assets: Ensure all your brand elements, such as logos, packaging, and messaging, are cohesive and professional. Avoid disjointed branding efforts from multiple sources and aim for a unified brand presence that elevates customer perception and fosters trust.
Action Item #3: Leverage Differentiators to Stand Out: Identify and emphasize unique aspects of your brand that competitors cannot easily replicate, such as exclusivity, product heritage, or a unique process. Differentiating through factors like scarcity or aligning with a specific niche or identity can create excitement and loyalty among customers.
Resources mentioned in this episode:Midjourney
Meta Ads
TikTok Ads
Marketing for Supervillains: Diabolical Tips on Differentiation and Commoditization and World Domination on Amazon
The Win Without Pitching Manifesto on Amazon
Blackened Whiskey
Ginsu
Caden Lane
Mr. Bubble on Amazon
Green Giant
Toms
Ben & Jerry's
Doctor Squatch
Magic Spoon
Special Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough Podcast -
Kusha is an Inc 500 entrepreneur with a remarkable history of launching and exiting several 7- and 8-figure e-commerce businesses. With over a decade of experience in scaling brands on Amazon, Kusha has mastered the art of driving sales through advanced marketing strategies, data analysis, and impactful branding. His recent venture, Kazam, a revolutionary AI-Based SaaS tool, is transforming the way Amazon advertising campaigns are optimized, offering users significant profitability and organic ranking improvements.Highlight Bullets
> Hereâs a glimpse of what you would learnâŠ.
Importance of product differentiation in e-commerceStrategies for effective product development and innovationInsights on launching and exiting seven and eight-figure e-commerce businessesThe role of PPC (pay-per-click) advertising in driving sales and visibilityUtilizing AI tools to enhance e-commerce operations and marketingSourcing strategies and the significance of building relationships with manufacturersThe impact of consumer trust in product sourcing, particularly regarding country of originThe necessity of a robust intellectual property strategy for protecting unique productsDiversifying sales channels beyond Amazon for greater control and customer relationshipsThe value of customer feedback and iterative improvement in product developmentIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kusha, an Inc. 500 entrepreneur with over a decade of experience in e-commerce. Kush shares his journey of building and selling three Amazon-based brands, emphasizing the importance of product differentiation, effective PPC advertising, and leveraging AI. He discusses sourcing strategies, the value of design patents, and the significance of iterative product improvement. Kush also highlights the benefits of diversifying sales channels and building an email list. This episode offers actionable insights for scaling e-commerce businesses to eight figures and beyond.
Here are the 3 action items that Josh identified from this episode:
Create Differentiated Products: Stand out in a crowded market by offering unique products.Robust IP Strategy: Protect your innovations with utility or design patents.Leverage Digital Marketing: Use platforms like Meta and Google Ads to capture customer data and build a customer database.Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] PPCCanvaGoogle AdsGlew.ioPickfuProduct PinionAlibabaUpworkRich Dad Poor DadSpecial Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
Sponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (thatâs Ecomm with two Mâs) to learn more.
...
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Sreenath is the founder and CEO of a technology company called Intentwise. As the likes of Amazon and Walmart share more data than ever before, at Intentwise their goal is to help brands and agencies make the most of all this data.Highlight Bullets
> Hereâs a glimpse of what you would learnâŠ.
Importance of data in e-commerce for competitive advantage.Evolution of data availability and its impact on sellers.Types of questions sellers should ask to leverage data effectively.Categories of questions: operational, diagnostic, and strategic.Practical examples of operational insights for tracking performance.Case studies demonstrating successful data utilization by sellers.The significance of understanding competition at the product level.Tracking customer behavior, including repeat purchases and lifetime value.The necessity of data organization and visualization for quick insights.Actionable steps for sellers to harness data for informed decision-making.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley converses with Sreenath Reddy, CEO of Intent Wise, about leveraging data to scale e-commerce businesses. They emphasize the importance of data from platforms like Amazon and Walmart for gaining a competitive edge. Srinath shares insights on organizing and visualizing data, tracking key metrics like customer lifetime value and repeat purchase behavior, and identifying true competitors. He advises creating a roadmap of critical questions, ensuring data quality, and using technology to streamline data management. This episode provides actionable strategies for e-commerce entrepreneurs aiming to scale to eight figures and beyond.
Here are the 3 action items that Josh identified from this episode:
Develop a Roadmap of Questions: Sellers should create a list of key questions they want to answer using data, ensuring they have a clear focus on what insights are necessary for their business.Visualize Data: It's crucial to have tools in place to visualize data effectively. Whether through internal development or third-party tools like Intent Wise, sellers need to see how their inventory, ad performance, and organic rankings interact.Leverage Data for Decision-Making: Sellers must establish processes to analyze data regularly and use those insights to inform strategic decisions. In an increasingly competitive landscape, those who can harness data effectively will have a significant advantage.Resources & Links Section
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] WiseAmazon Marketing CloudAWS APISelling Partner APIPower BIChatGPTMade to Stick by Chip and Dan HeathRick Watson on RMW Commerce ConsultingSpecial Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (thatâs Ecomm with two Mâs) to learn more.
Transcript Area
Josh 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova, and Michael Gerber, author of the E-myth. Today I am speaking with Srinath Reddy, the founder and CEO of Intent Wise, and we are going to be talking a lot about how you can use data that Amazon and Walmart and all the marketplaces are giving you in order to create a com...
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David was an Amazon Seller himself and he had a hard time connecting with affiliates. This roadblock inspired David to create Archer Affiliates and he now connects Amazon sellers with influencers, publishers, and affiliates.Highlight Bullets
> Hereâs a glimpse of what you would learnâŠ.
Importance of affiliate marketing for Amazon sellersStrategies for creating a successful affiliate networkTypes of products that perform well in affiliate marketingCommission structures and competitive rates for affiliatesEngaging and building relationships with affiliatesUtilizing promotions and discounts to drive salesLeveraging external traffic to enhance visibility on AmazonThe role of PR agencies in connecting with media publishers and influencersTesting and iterating marketing strategies for optimal performanceNetworking within the e-commerce community for growth and learningHere are the 3 action items that Josh identified from this episode:
1. Integrate Affiliate Marketing into Your Overall Strategy:
Treat affiliate marketing as a core part of your marketing strategy, not just an add-on. This means aligning it with your PPC efforts and overall sales goals, and using platforms like Archer Affiliates to connect with the right influencers and publishers.
2. Set Competitive and Strategic Commission Rates:
Calculate a competitive commission by combining your Amazon brand referral bonus with your advertising cost of sales (ACoS). This will help you attract quality affiliates by offering them a fair share of the profits.
3. Focus on Audience Alignment When Choosing Affiliates:
Ensure that the affiliates you choose have audiences that are genuinely interested in your products. Use platforms like Archer Affiliates and social media to find influencers whose audience aligns with your target market.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] AffiliatesAmazon Associates ProgramSlickdealsDeal NewsBest ReviewsLevantaPerch Plus Program$1 Billion Seller Summit12 Rules for Life by Jordan Peterson12 More Rules for Life by Jordan PetersonThe Subtle Art of Not Giving a Fck* by Mark MansonSpecial Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (thatâs Ecomm with two Mâs) to learn more.
Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova's and Michael Gerber, author of the E-myth. Today, I am speaking with David Katz of Archer Affiliates, and we're going to be talking about how to create know a no brainer affiliate network to be able to propel your sales on Amazon even further. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough dot com. That's e-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to David Katz.
Josh Hadley 00:00:46 David was a former Amazon seller himself and he had a hard time connecting with affiliates. Therefore, this roadblock inspired David to create Archer affiliates, and he now connects Amazon sellers with influencers, publishers, and affiliates. With that introduction, welcome to the show David.
David Katz 00:01:00 Hey, how's it going, Josh? Thanks for having me on, man.
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Trever is the Founder and one of the Managing Directors of Objective, Investment Banking & Valuation, and is focused solely on the Investment Banking Group, which offers sell-side advisory. Trever has 20+ years of investment banking, acquisition, and strategy experience advising middle market companies on transaction execution and strategy.Highlight Bullets
> Hereâs a glimpse of what you would learnâŠ.
Maximizing business valuation for e-commerce companies.Current state of the e-commerce acquisition landscape.Role of private equity in influencing valuations.Characteristics of attractive e-commerce businesses for buyers.Importance of sales channel diversification beyond platforms like Amazon.Trends in specific sectors, such as health and beauty, and their market performance.Strategies for e-commerce entrepreneurs preparing for a potential sale.Managing unsolicited acquisition offers and setting clear expectations.Importance of accurate financial data and comprehensive accounting practices.Selecting the right advisors for maximizing sale value and navigating the sale process.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Trever Acers, founder and managing director at Objective Middle Market Investment Bank. Trever, with over 20 years of experience in investment banking, shares strategies for e-commerce entrepreneurs to maximize their business valuation. Key insights include understanding target and "sell now" numbers, diversifying sales channels, leveraging customer data, and maintaining a resilient supply chain. Trever also emphasizes the importance of selecting the right advisor and preparing for unsolicited offers. This episode is a must-listen for business owners aiming to scale their companies and achieve a successful exit.
Here are the 3 action items that Josh identified from this episode:
1. Diversify Sales Channels and Products: To attract private equity buyers, ensure your business is not overly reliant on a single sales channel like Amazon. Expanding into wholesale, retail, and direct-to-consumer channels, as well as offering a variety of products, reduces risk and enhances your company's appeal.
2. Prepare Financials and Strategy Well in Advance: Begin preparing for a potential sale at least three years ahead. Clean up financial records, set clear valuation goals, and have a methodology in place to manage unsolicited acquisition offers. This proactive approach ensures you are ready to engage with serious buyers when the time is right.
3. Engage Multiple Buyers and Highlight Synergies: When considering a sale, engage with multiple potential buyers to increase competition and leverage in negotiations. Discuss potential synergies early in the process to demonstrate how your business can add value to the buyer's portfolio, which can justify a higher sale price.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] IBVTraction by Gino WickmanTikTok for E-commerceSpecial Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
Sponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (thatâs Ecomm with two Mâs) to learn more.
Transcript Area
Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Trevor Akers. Trevor is the founder and one of the managing directors at Objective Middle Market Investment Bank, and we are going to be talking a lot about how to maximize your business for a premium valuation that will not only help if and when you decide to sell, but to help you stay in business for decades to come. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ...
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Bill is a young charismatic business owner that has successfully lead multiple companies and teams to victory. He started selling products at 12 years old and has spent the last 20 years obsessed with learning and mastering business. He now owns multiple businesses and does consulting to share his wisdom, knowledge, and resources with other small businesses.
Highlight Bullets
> Hereâs a glimpse of what you would learnâŠ.
Transition from traditional retail to Amazon salesGrowth of Redirect brand after Shark Tank appearanceImportance of effective marketing strategies in e-commerceNavigating challenges in the Amazon marketplaceCustomer concentration concerns and risk managementAdapting to market changes and competitionExploring omnichannel sales strategies beyond AmazonThe role of innovation and intellectual property in business successSelecting the right partners and agencies for growthEmbracing technology and AI in e-commerce operationsIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bill Teter, a successful entrepreneur and consultant. Bill shares his journey with Redirect, a brand known for its magnetic eyeglass holder that gained traction after appearing on Shark Tank. Initially, Redirect had no revenue from Amazon, but it eventually shifted to where Amazon accounted for 95% of their sales. Bill provides insights into navigating the Amazon marketplace, the importance of effective marketing strategies, and critical decision-making processes. He emphasizes innovation, choosing the right partners, and exploring new market segments to scale a business successfully.
Here are the 3 action items that Josh identified from this episode:
1. Understand and Monitor Your Business Metrics:
- Conduct a Financial Audit: Regularly review financial statements to ensure you have a clear understanding of your businessâs financial health.
- Set Clear KPIs: Establish and track key performance indicators (KPIs) like customer acquisition cost (CAC) and return on ad spend (ROAS) to align with your business goals.
- Use Analytics Tools: Leverage platforms like Google Analytics and Amazon Seller Central to monitor and analyze your business performance effectively.
2. Adapt to Market Changes by Diversifying:
- Market Research: Continuously conduct market research to stay updated on trends and competitor strategies.
- Product Diversification**: Explore and introduce new, unique products to your lineup to mitigate risks and enhance your market position.
- Cost Management: Implement strategies to optimize your supply chain and reduce costs to counteract margin compression and improve profitability.
3. Explore Omnichannel Strategies Beyond Amazon:
- Wholesale Partnerships: Identify and build relationships with wholesale partners to expand your distribution network and improve margins.
- Diversify Sales Channels: Explore additional marketplaces such as Shopify, Walmart, and TikTok Shop to reach a broader audience.
- Integrated Marketing: Develop marketing campaigns that leverage multiple channels to boost brand awareness and drive sales across different platforms.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Seller AccountShark TankAmazon FBABrand RegistryMarketplace PulseChatGPTExtreme Ownership by Jocko WillinkShark Tank Appearance - Rick Hopper's pitchAlex Hormozi
Resources mentioned in this episode:Special Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
Sponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (thatâs Ecomm with two Mâs) to learn more.
Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Guests include Kevin King, Aaron Cordova's Michael E Gerber, author of the E-myth. And today I am speaking with Bill Teeter of Guid...
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Burak has 8 years of experience living in China and sourcing thousands of products, he brings valuable insights into global supply chain and inventory management, eCommerce, and logistics. He has been a speaker on various podcasts and events, such as Alibaba Co-Create. Finally, he hosts Forceget's YouTube channel, where he shares industry insights and updates.Highlight Bullets
> Hereâs a glimpse of what you would learnâŠ.
Current challenges faced by Amazon sellers, including rising fees and increased competition.Impact of inventory placement fees on seller profitability and distribution strategies.Recommendations for diversifying sales channels beyond Amazon to mitigate risks.Importance of understanding landed costs and managing supply chain expenses.Pros and cons of using Amazon Global Logistics (AGL) for shipping and fulfillment.The role of freight forwarders in optimizing logistics and maintaining control over shipments.Emphasis on data-driven marketing strategies for better inventory management and sales performance.Opportunities in the wholesale market for expanding reach and customer base.The significance of long-term vision and adaptability in e-commerce business strategies.The influence of AI tools and proactive customer service on enhancing operational efficiency.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Burak Yolga, founder and CEO of Forceget Supply Chain Logistics. The discussion centers on the challenges Amazon sellers face, including rising fees and increased competition. Burak shares insights on optimizing supply chains, understanding landed costs, and the importance of diversifying sales channels beyond Amazon. He emphasizes the need for effective inventory management and proactive customer service. Burak also highlights the benefits of leveraging AI tools like ChatGPT for market insights and content creation. This episode provides valuable strategies for scaling e-commerce businesses to 8 figures and beyond.
Here are the 3 action items that Josh identified from this episode:
1. Diversify Sales Channels to Mitigate Risks:
- Explore Alternatives: Don't rely solely on Amazon. Begin exploring and testing other marketplaces like Shopify, Walmart, and emerging platforms like Temu and Shein to diversify your revenue streams.
- Analyze Costs: Regularly conduct a comprehensive analysis of all your expenses related to fulfillment, PPC, and logistics to identify areas where you can reduce costs and improve profitability.
2. Optimize Inventory Management and Fulfillment Strategies:
- Evaluate Third-Party Logistics: Consider using third-party logistics providers to maintain better control over your inventory distribution, especially in light of Amazonâs new inventory placement fees.
- Monitor Inventory Levels: Use data-driven tools to monitor your inventory closely and avoid overstocking, which can lead to increased storage fees and reduced cash flow.
3. Leverage Technology and Stay Informed on Industry Trends:
- Invest in AI and Digital Tools: Stay ahead of the curve by embracing AI and digital tools for managing shipments, optimizing inventory, and enhancing overall operational efficiency.
- Stay Informed: Continuously educate yourself on the latest e-commerce and supply chain trends to adapt quickly to market changes and maintain a competitive edge.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Supply Chain LogisticsAmazon FBAShopifyGoogle AdvertisementsTikTok ShopWalmartAmazon CanadaChatGPTAtomic HabitsTiny HabitsKian Golzari in LinkedInTim Jordan in LinkedIn
Resources mentioned in this episode:Special Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough PodcastEpisode Sponsor
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Paul is an experienced attorney with nearly 20 years in complex tax, litigation and M&A matters. Paul is also a trusted resource in the eCom world, regularly quoted in the press on matters involving Amazon and eCommerce, and was the most-cited resource in the House Antitrust Committeeâs report on Amazonâs business practices.Highlight Bullets
> Hereâs a glimpse of what you would learnâŠ.
Current challenges faced by Amazon sellers, particularly the "purge" of resellers.Increased scrutiny on invoices and sourcing requirements imposed by Amazon.Rising fees and their impact on sellers' profit margins.Intellectual property (IP) challenges, especially regarding infringement from overseas sellers.Legal strategies for protecting IP rights and enforcing compliance.The importance of maintaining proper documentation and compliance with Amazon's regulations.Trends in Amazon's enforcement practices and the consequences for non-compliance.The need for a unified lobbying effort among Amazon sellers to advocate for their interests.Predictions for future compliance requirements and the necessity for sellers to prepare in advance.The role of services like Seller Basics in helping sellers manage account health and avoid suspensions.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley engages with Paul Rafelson, an attorney with nearly 20 years of experience in tax litigation and M&A. Paul, affiliated with the Rafelson Law Firm and Seller Basics, discusses the current challenges Amazon sellers face, particularly the "purge" of resellers. He highlights increased scrutiny on invoices, rising fees, and the importance of compliance. Paul introduces Seller Basics, a cost-effective service designed to help sellers manage account health and prevent suspensions. The episode underscores the need for proactive legal strategies and compliance to navigate Amazon's evolving marketplace.
Here are the 3 action items that Josh identified from this episode:
1. Strengthen Documentation and Compliance Practices: Ensure that all invoices and sourcing documents are meticulously organized and easily accessible.
2. Proactively Protect Intellectual Property (IP): Register your trademarks, copyrights, and patents as early as possible.
3. Diversify Sales Channels and Optimize Cost Structure: Consider expanding to other e-commerce platforms to reduce dependency on Amazon.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] BasicsEdison IPCalifornia's Proposition 65Marketplace PulseChatGPTHilton HartOutliers by Malcolm GladwellBillion Dollar Seller SummitSpecial Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedIn
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough Podcast
Related Episode(s):Episode Sponsor
Sponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (thatâs Ecomm with two Mâs) to learn more.
Transcript Area
Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael Gerber, author of The E-myth. Today I'm speaking with Paul Rafelson of the Rafelson law Firm and seller Basics, and we are going to be talking a lot about how you can protect your brand through the Amazon purge that is currently underway right now. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I provide hands-on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough. Com. That's E-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to Paul Rafelson.
Josh Hadley 00:00:48 Paul is an experienced attorney with nearly 20 years in co...
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Ian, together with evolve media, creates content for amazon sellers to increase their listing's conversion rate. With their product photo and video content, they can increase the organic rankings through CTR & CVRHighlight Bullets
> Hereâs a glimpse of what you would learnâŠ.
Importance of high-quality, split-tested content for Amazon listingsStrategies for optimizing main images to improve click-through ratesRole of creativity and data analysis in content creationSignificance of lifestyle images and human elements in product photographyTechniques for effective split testing of image variationsAnalyzing competitors' listings to identify opportunities for differentiationThe impact of video content on product visibility and engagementUtilizing AI tools for brainstorming and content generationContinuous testing and adaptation of marketing strategiesLong-term investment in quality content for sustained sales growthIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ian Smith from Evolve Media about optimizing Amazon listings to boost click-through rates and organic rankings. They emphasize the importance of high-quality, split-tested content, particularly main images, to enhance product visibility. Ian shares strategies like using real-life photography, incorporating lifestyle elements, and leveraging AI for creative ideas. They also discuss the significance of video content and continuous testing. This episode offers actionable insights for 6-7 figure business owners aiming to scale to 8 figures by refining their Amazon marketing strategies.
Here are the 3 action items that Josh identified from this episode:
Invest in Authentic, High-Quality Content:Use real-life photography and videos instead of stock images or 3D renders. Showcase actual people using your products to build trust and make your listings stand out. Consider this content as a long-term investment that can enhance your brandâs credibility and drive sales over time.Implement Split Testing for Images and Videos:Regularly test different image and video variations to identify which performs best. Focus on incorporating lifestyle elements, such as hands holding products, and monitor the impact on click-through rates. Use split testing to make data-driven decisions and refine your content strategy based on real performance metrics.Leverage AI for Content Ideation and Creation:Utilize AI tools like ChatGPT for brainstorming creative ideas for your product listings. While you should be cautious with AI-generated images, AI can help generate unique content ideas and refine them through specific prompts. Incorporate diverse video content, including user testimonials and brand stories, to enhance your productâs appeal and visibility on Amazon.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] AIMidjourneyDALL-EClaude.aiEvolve Media AgencyEvolve Media YouTube Channel
Resources mentioned in this episode:Special Mention(s):
Adam âHeistâ Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
âCracking the Amazon Code: Learn From Adam Heistâs Brand Scaling Secretsâ on the eComm Breakthrough PodcastâKevin Kingâs Wicked-Smart Tips for Building an Audience of Raving Fansâ on the eComm Breakthrough PodcastâUnlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerberâ on the eComm Breakthrough Podcast
Episode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If youâve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (thatâs Ecomm with two Mâs) to learn more.
Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Adam Heist, and Michael E Gerber, author of the IMF. Today I am speaking with Ian Smith of Evolve Media, and we are going to be talking a lot about how high quality, split tested content is the key to help you increase your organic ranking on Amazon. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your brand to the next level, my team and I bring the hands-on experience, the strategic insights and the resources needed to fuel your growth. If you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough.Com that's E-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to Ian Smith.
Josh Hadley 00:00:47 Ian, togeth...
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