Episódios
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With the 2024 election mostly behind us (not all races have been called at the time of this recording) and Trump as our president-elect, I wanted to chat through some of the policies he’s been floating that could uniquely affect you as a product-based business owner and a self-employed person
00:00 Introduction and Overview01:48 Health Insurance Policies & Changes to the ACA04:55 Understanding Tariffs and Their Impact09:30 Tax Changes and Business Implications14:58 Immigration and Its Economic Effects15:30 Holiday Season Marketing Tips17:07 Conclusion and Final Thoughts_______
Access the Full Documenthttps://ecommercebadassery.com/2025-policy
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Full Episode Show Noteshttp://ecommercebadassery.com/305
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You only have ONE job in Q4 when it comes to your eCommerce business... let's talk about what it is and why it's so important.
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Get Holiday Content Ideashttps://ecommercebadassery.com/holidaycontent
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Full Episode Show Noteshttp://ecommercebadassery.com/304
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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
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While the majority of your eCommerce holiday sales are going to come from your existing customers it's likely there are going to be a large portion of them who are brand new to you.
With the cost of acquisition rising and the fact that repeat customers spend a lot more money than new ones do, it's definitely in your best interest to have a solid plan in place to bring those holiday shoppers back in the new year.
Having a solid strategy to encourage those repeat purchases is also a great way to bring in some additional revenue during January and February which are typically slower times for retail businesses.
The good news is, this isn't my first rodeo which means I have a few ideas on how you can be intentional about capitalizing on the increased website traffic this holiday season.
Important LinksAll Holiday Episodes:
https://ecommercebadassery.com/holidaypodcast
Searchable Podcast Database:
https://ecommercebadassery.com/database
Holiday Planning Guide + Content Prompts
http://ecommercebadassery.com/holiday
Show Notes & Transcripthttp://ecommercebadassery.com/303
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Website: http://ecommercebadassery.com
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Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
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With a 98% open rate and 29% click-through rate, SMS is an easy way to break through the Black Friday noise.
Let's chat about how to seamlessly integrate SMS with your email campaigns, grow your list, and craft compelling messages - that won't take more than an hour or so of your time.
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Get Holiday Content Ideashttps://ecommercebadassery.com/holidaycontent
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Full Episode Show Noteshttp://ecommercebadassery.com/302
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
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You know that email marketing is one of the MOST important things you can do during Q4 to amplify your sales, so today I wanted to talk about a few tips & tricks you can implement through the season to get more attention and engagement in the inbox.
As I always say, email inboxes are like Twitter feeds, and you’re gonna be competing for people’s attention. I want to make sure that you are so confident in the emails you send this season that you’re not afraid to keep showing up.
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Get Holiday Content Ideashttps://ecommercebadassery.com/holidaycontent
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Full Episode Show Noteshttp://ecommercebadassery.com/301
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
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This podcast uses the following third-party services for analysis:
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It’s officially Q4 which means the holiday season is upon us, and if you’re like most eCommerce business owners, you’re gearing up for the busiest—and most profitable—time of the year.
But with the constant evolution of consumer behavior, staying on top of the latest trends can make all the difference between crushing it this holiday season or missing out on key opportunities.
In today’s episode, I’ve got your back! I’m breaking down the biggest holiday shopping trends for 2024, from when people are starting their holiday shopping to how different generations have different shopping habits. I’ll also dive into how you can leverage trends like self-gifting and post-holiday shopping, to boost your sales and keep your sanity intact.
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Create a Flippable Magazine-Style Gift Guidehttps://ecommercebadassery.com/magazine*
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Full Episode Show Noteshttp://ecommercebadassery.com/300
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
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This podcast uses the following third-party services for analysis:
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The areas hit by Hurricane Helene have been devastated and there's no telling how long it will take before things are back to normal... if they ever can be.
I was curious how this tragedy might affect sales during Q4 so I started to do some historical research and I'm sharing my findings in this episode.
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Full Episode Show Noteshttp://ecommercebadassery.com/299
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
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This podcast uses the following third-party services for analysis:
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One of the most important things you can do in any marketing campaign, but especially during the holiday season, is injecting a bit of scarcity and urgency that pushes your people to take action.
Today we’re walking through a few different ways you can layer this into your marketing plan.
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Full Episode Show Noteshttp://ecommercebadassery.com/298
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
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This podcast uses the following third-party services for analysis:
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Want to get your business in front of more customers?
Partnering with and collaborating with other small businesses whether online or in person, is the easiest and least expensive way to get discovered by more people.
Tune in to hear a few of my favorite ways you can collaborate with your business friends this holiday season.
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Full Episode Show Noteshttp://ecommercebadassery.com/297
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
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This podcast uses the following third-party services for analysis:
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You know I'm a big believer in creating in-depth, well-rounded marketing plans... But I also want you to actually enjoy the season and take some time off.
In this episode I'm sharing a few different ways you can optimize and automate your holiday marketing plans without missing out on record sales and engagement from your customers.
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Full Episode Show Noteshttp://ecommercebadassery.com/296
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Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
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This podcast uses the following third-party services for analysis:
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Ready to capitalize on the biggest shopping season of the year? You put so much time, energy, and effort into bringing traffic to your website, let's make sure it's optimized to create a great shopping experience optimized for conversion.
In this episode, we're exploring 6 website updates you should make to optimize it for Q4 sales.
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Full Episode Show Noteshttp://ecommercebadassery.com/295
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
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This podcast uses the following third-party services for analysis:
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You ready to set up your website so it'll do the selling for you? In today's episode, we're going to walk through a structure you can use on your product pages to increase conversion of your best-selling products just in time for the holiday season.
Landing Page Example: https://bleame.com/products/crystal-hair-eraser_______
Full Episode Show Noteshttp://ecommercebadassery.com/294
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Instagram: http://instagram.com/ecommercebadassery
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
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This podcast uses the following third-party services for analysis:
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Hear me strategize a holiday marketing plan based on the data I discovered & what my goals for the season are.
I walk through multiple if this/then that scenarios so you can see how these strategies might apply to your business.
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Full Episode Show Noteshttp://ecommercebadassery.com/293
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
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It's time for a chat. I've been seeing a lot of fluffy emails out there that aren't designed to convert to product purchasers. If you want your emails to turn into sales, you have to make sure they're product-first. Tune in to hear where many eCommerce business owners are missing the mark and how to fix it.
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Get the Full Show Noteshttp://ecommercebadassery.com/292
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
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This podcast uses the following third-party services for analysis:
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2024 has been a weird year, am I right? Does that mean Q4 will continue to be weird? Do holiday retail sales suffer during election years?
Today I'm digging into the data and sharing what you need to know and what you should expect during Q4 of 2024._______
Get the Full Show Noteshttp://ecommercebadassery.com/291
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
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Wholesale strategist Katie Hunt joins us to review the 2024 State of the Product Industry Survey results. We dive into the details, our biggest takeaways, the mistakes we see most product-based business owners making, and how to fix them.
Get the Full Survey Resultshttps://prooftoproduct.com/2024survey_______
Connect with Katie & Get the Full Show Noteshttp://ecommercebadassery.com/290
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Let's Connect
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Membership: http://ecommercebadassery.com/membership
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This podcast uses the following third-party services for analysis:
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Optimizing your online presence as an eCommerce store is about more than just your website. There are multiple platforms, business directories, and marketplaces that can help you stand out from the crowd online.
Tune in to hear the must-have platforms for every product-based business and how to optimize your online presence for both online and offline stores.
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Get the Full Show Noteshttp://ecommercebadassery.com/289
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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This podcast uses the following third-party services for analysis:
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With new trends always popping up in the eCommerce space - how are YOU supposed to know whether to jump on the bandwagon or not?
In this week's episode, we're diving into some of the latest eCommerce trends for 2024, what foundations you might want to have in place before you start spinning your wheels chasing the latest shiny object, and how to know when you're ready to move onto the next thing.
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Get the Full Show Noteshttp://ecommercebadassery.com/288
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Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Lessons from America's favorite fictional serial killer? Yes. You read that right. This one's a shorty, so take my word for it - there really is a lesson to be learned here.
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Get the Full Show Noteshttp://ecommercebadassery.com/287
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The Summer 2024 Shopify Editions just went live, bringing over 150 updates to streamline your operations and marketing.
We're diving into the hottest updates, from the newly released combined listings app for Plus stores to the expanded semantic search, and the fascinating product taxonomy enhancements.
We’ll also talk about the latest in Shopify POS, B2B wholesale features, and AI integrations like Shopify Sidekick and Magic.
Plus, don’t miss out on the cutting-edge theme design updates.
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Links MentionedShopify Badassery: https://checkout.ecommercebadassery.com/shopify-badassery/
Shopify Summer Editions: https://www.shopify.com/editions/summer2024_______
Get the Full Show Noteshttp://ecommercebadassery.com/286
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
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