Episodes
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As we approach another election cycle, event promoters are facing a familiar challenge: skyrocketing advertising costs.
In this episode of the Event Promoter Podcast, we connect with Dr. Jill Bruckner, a Leadership Development Consultant with a background in Communications and PR, to explore into the impact of political spending on advertising and explore strategies for event organizers to navigate this turbulent landscape.
One of the key takeaways from our discussion is the importance of a diversification strategy in marketing. Event organizers are increasingly spreading their efforts across more channels. Our recent Event Promotion Trends report for 2024 revealed that the average number of marketing channels used by professional event organizers has increased from about 4.79 to 6.5.
This diversification helps mitigate the impact of increased costs on any single platform and allows you to reach your audience through multiple touchpoints.
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In this episode of the Event Promoter Podcast, we dive deep into the topic of business networking events with Alessia Priolo, founder of Dreamstate Agency and the event organizer behind the Dreampreneur Event.
Alessia is no stranger to innovative event concepts. Previously, she wowed us with her insights on hosting a Metaverse concert, showcasing the potential of virtual production in boosting accessibility to high-quality event experiences online. Now, she’s back to share her expertise on a range of networking events, from traditional trade shows to cutting-edge open coworking sessions.
From Trade Shows to Executive Dinners to Open Coworking, Alessia Priolo covers the value of various types of networking events, offering a fresh perspective on how to leverage each for maximum impact. It got our wheels turning on all the different types of business networking event, so in this comprehensive guide, we’ll explore:
Our interview with Alessia on types of networking events The crucial role of networking in combating entrepreneurial isolation How different types of events cater to various networking needs Insider tips on making meaningful connections at each event type The future of networking events in the age of remote workWhether you’re a seasoned networker looking to refine your approach or a newcomer trying to navigate the complex world of professional connections, this guide has something for you. Join us as we unpack Alessia’s expert insights and provide you with actionable strategies to supercharge your networking efforts.
If you haven’t already, make sure to check out our 2024 Event Promotion Trends Report that we talk about near the end of the episode.
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The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/
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In this episode of the Event Promoter Podcast powered by Event Vesta, we interview Howie Schnee, President of CEG Presents and Director of Artist & Venue Partnerships at Volume.com, along with Greg Nacron, COO of Volume.com. Together, they delve into the transformative impact of virtual and hybrid events on the music industry.Key Takeaways:- Importance of Virtual and Hybrid Events: Discover how the pandemic has shifted promoters' and artists' strategies towards incorporating live streaming and hybrid events as a permanent fixture in their promotional toolkit.- Volume.com’s Role: Learn how Volume.com provides a community platform for artists of all sizes, offering them access to valuable data, fan engagement, and favorable financial splits.- Email Marketing's Power: Understand why email remains the most powerful marketing tool for promoters and how building an email list is crucial for long-term success.- Live Streaming Myths: Debunk common misconceptions about live streaming, such as the fear that it might reduce in-person attendance.- Fan Engagement Strategies: Hear about successful tactics from artists and venues that consistently engage their fanbase through live streaming and subscription models.- Data Utilization: Gain insights into how knowing your audience through data can significantly enhance marketing strategies and tour planning.Join us for an in-depth conversation that highlights the opportunities and innovations in live streaming and event promotion. Whether you're an event promoter, artist, or venue owner, this episode is packed with actionable insights to help you thrive in the evolving events landscape.____The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/
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In this episode, we sit down with Alaina Leigh from Event Vesta, who has accumulated millions of views on TikTok in just a couple of years. Alaina shares her invaluable insights into the TikTok algorithm, creative strategies, and tools like Creator Search Insights that help event organizers make the most of the platform. Whether you're looking to boost your brand's engagement or curious about the latest trends and techniques, this episode is packed with actionable tips to elevate your TikTok game. Don't miss out on these expert strategies to enhance your event marketing efforts!__The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/
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We sit down with Jesse Kirshbaum, CEO of Nue Agency, to dive deep into the current state and future of the music industry. Jesse shares insights from Nue Agency's lastest music industry trends report, covering everything from the health of the music business to the evolving landscape of live events.
Key Topics Discussed:
The remarkable growth and opportunities in the music industry Trends in live music, including the impact of mega-tours by artists like Taylor Swift and Beyoncé The challenges faced by mid-tier and upcoming artists in a fragmented market The role of technology and new tools in music creation and distribution The future of festivals and the live music scene post-COVID The importance of intimate and direct fan-artist connections Innovative brand and artist partnerships and their impact on marketingJesse also touches on how artists are becoming influencers and creators in their own right, forming meaningful collaborations with brands to create memorable experiences and unique products.
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We're diving into the world of AI-powered event descriptions and how they can help you boost attendance and engagement for your events.
We'll cover:🤔 The problem with typical event descriptions and why they often fall flat🚀 How AI tools like ChatGPT can revolutionize the way you create compelling, tailored descriptions for each of your events📝 A step-by-step guide on using ChatGPT effectively, including tips for crafting the perfect prompts and iterating on the AI-generated content📊 Real-world examples and results from event organizers who have successfully leveraged AI for their event marketingWhether you're a seasoned event professional or just getting started, this video will provide you with actionable insights and strategies for using AI to take your event descriptions to the next level.The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/
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Welcome back to the Event Promoter Podcast! I'm your host, Craig Heron, and today's episode is a special one—not because it's my birthday (just kidding, that was a joke from our last session)—but because we're diving deep into the use of AI in event promotion. We're unpacking how nearly 1,000 event organizers have innovatively used AI across 20,000 events to streamline and enhance their promotional efforts.
Check out the full 2024 Event Promotion Trends Report: https://vesta.fun/report
In this episode, we discuss:
- How AI is revolutionizing event descriptions, making them more dynamic and tailored to specific events and audiences.
- The importance of integrating venue details into your promotions to paint a complete picture for potential attendees.
- Practical tips on using AI to overcome creative blocks and ensure your content is fresh and engaging.
We also explore strategies to ensure AI-generated content remains accurate and relevant, avoiding the common pitfalls of "AI hallucinations." I'll share some insider tips on how to optimize your prompts for AI, helping you get the most relevant and effective content.
This discussion is packed with insights for anyone looking to leverage AI in their event marketing strategy. If you find the content helpful, please like, share, and subscribe for more updates. And if you're interested in being a part of the conversation or want to test out some new tools we're developing, reach out to us at [email protected].
Don't miss out on these cutting-edge strategies that could transform your approach to event promotion. Check out the full episode now!
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Event Vesta Co-Founder, Andrew Prystai, joins us to talk about the overview of our 2024 Event Promotion Trends Report.
The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/
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Learn expert tips for creating strategic branding that makes your events stand out, with Jason Gierl of Insect Hobby Design Co.Jason shares his decades of expertise on event branding and design. Discover how to:[00:02:00] Develop a distinct brand identity and voice tailored to your audience [00:08:15] Elevate the event experience through immersive, wow-factor design[00:29:00] Leverage limited edition merch and exclusives [00:20:30] Decide between hiring an in-house team vs agency Read the full blog post here: https://info.eventvesta.com/organizer/branding-for-event-venues-jason-gierl/Whether launching a new brand or refreshing your identity, consistency is key. Extend branding across all touchpoints for maximum impact.Jason explains why thoughtful branding is critical for promoters and venues to craft unforgettable attendee experiences.
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The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/
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Kristen Lau-Grover is Director of Marketing & PR for Hawaii Food & Wine Festival. The pacific islands' biggest food & wine festivals in it's 13th year.Kristen shares insights about how she manages marketing and PR for such a big event with a very small event marketing team. She discusses using technology to be more efficient and some insightful strategies for influencer marketing for events.Learn more: https://hawaiifoodandwinefestival.com/The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/
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Zack Jones is an artist turned event organizer in Malvern, Iowa. Malvern is a small town in southwest Iowa that puts on a variety of events that bring people to the town from surrounding cities.
In this episode, we talk to Zack and have him share some of the reasons he thinks events are important for rural small towns. He also shares his experience as an artist making events happen to promote his work and the work of other artists.
The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.
Learn more and connect at https://info.eventvesta.com/podcast/
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In this episode of the Event Promoter Podcast powered by Vesta, we have Francesca Sacerdoti. She is a long time promoter and live events extraordinaire. Francesca has a rich history of working in both the arts and music industry. Now she is working as the Assistant Director of The National Congress of Italian-Canadians. They put on a huge Italian festival in Quebec which draws around 500,000 attendees with live music, food, art, and other cultural experiences.
Francesca also writes for some music publications reviewing concerts and independent musicians. She is also the Project Coordinator for the Sincop8ed Noize Foundation-- we interviewed Alessia Priolo who is the President of Sincop8ed Noize Foundation.
We have a great conversation about how to creatively frame up your events, title your events, and promote your events regardless of the scale of the built-in audience that those events have.
The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.
Learn more and connect at https://info.eventvesta.com/podcast/
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Lindsay Toussant Brown is the Executive Director at Omaha Sports Commission. Omaha Sports Commission is responsible over $377 million in economic impact for the Greater Omaha Metro Area. They coordinate sporting events such as the Olympic Swim Trials, FEI World Cup, TBT Basketball Tournament, and many more.
Lindsay got her start in college as an athlete herself. After helping out with events, she realized that she was good at coordinating these events and went for a degree in Sports Management. She has a special passion for creating unique experiences like holding a shot put event on the capitol lawn in Sacramento, California.
Check out Omaha Sports Commission at: https://omahasports.org/
The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.
Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.
Learn more and connect at https://info.eventvesta.com/podcast/
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Alessia is an event and marketing professional with 8 years of experience in the industry.
She has an extensive portfolio of successful corporate and industry events in the public, private, and non-profit sectors within Canada and internationally. Alessia is also the President of the Board of Canadian award-winning non-profit music organization, Sincop8ed Noize Foundation.
She has been involved in the planning, coordination and marketing of many in-person and virtual events, including workshops, conferences, galas, trade-shows, music festivals and more. Alessia is also a musician and instrumental/cinematic music composer.
Check out Sincop8ed Noize Foundation at: https://www.sincop8ednoize.org/
The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.
Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.
Learn more and connect at https://info.eventvesta.com/podcast/
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Erica Bishaf has deep experience with creating connections between sponsors and audiences. Her experience is mostly in trade shows, but in this episodes she widens the lens to discuss how any event organizer can create great engagement between sponsors and their community.
Erica is CEO & Founder of CampfireSocial. Learn more at: https://www.campfiresocial.io/
The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.
Learn more and connect at https://info.eventvesta.com/podcast/
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Are you looking to host a successful event in 2023?
Our recent report analyzed data on over 22,000 event promotions and surveyed 36 professional event promoters to explore the current trends and strategies in the industry.
From the types of organizations hosting events and the categories of event promoters, to the types of events, top event categories, and time of year, this report covers it all. We also delve into the average ticket prices, event promotion channels, and spend per event to give you a well-rounded understanding of the state of event promotion headed into the new year.
Use this report as a resource for your own event hosting and promotion planning in 2023.
Read the full report: https://info.eventvesta.com/resources/2023-event-promotions-report/
The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.
Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.
Learn more and connect at https://info.eventvesta.com/podcast/
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Xavier Jackson is the Founder of Local Art Plug. He has hosted many arts and technology showcases as well as networking events for creatives in Omaha, Nebraska. In this episode, Xavier shares his background as well as ways to successfully promote events in Facebook groups and the secret to great event names.
Learn more about Local Art Plug: https://localartplug.com/
The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.
Learn more and connect at https://info.eventvesta.com/podcast/
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Heidi Luerra started and great RAW natural born artists from a few showcases in Los Angeles to over 70 cities and hundreds of events internationally. Now she is launching PLATFORM by RAW to empower creative entrepreneurs to use the powerful tools & promotion structure that RAW pioneered to create showcases in their own cities.
Learn more at https://rawartists.com/platform
Heidi has a wealth of knowledge and experience as a creative entrepreneur, event organizer, and promoter. Her scrappy style and concrete tactical advice is sure to inspire event organizers listening.
Learn more about Heidi Luerra at https://www.heidiluerra.com/
The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.
Learn more and connect at https://info.eventvesta.com/podcast/
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Ciara L. Lee is the Public Relations & Social Media Manager at Omaha Performing Arts. She's also co-founder of Knobbl Creative. She recently re-located from Los Angeles to Omaha after working for 9 years in the entertainment industry and as a songwriter.
In this episode, she shares some stories about growing up promoting concerts since she was 14 and how she thinks about events in relation to community.
You can connect with Ciara on Instagram https://www.instagram.com/theeyesofci/
Find CREAT-UATION and other Knobbl creative events at https://www.eventbrite.com/e/creatuation-content-networking-series-tickets-480280811837?aff=erelexpmlt
The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.
Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.
Learn more and connect at https://info.eventvesta.com/podcast/
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