Episodes
-
This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors.
We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those choosing alternative strategies. Finally, we provide an update on the Wicked movie's marketing success.
Timestamps
00:00 - Introduction 01:30 - AllPlants Case Study 15:00 - Black Friday Marketing Strategies 25:00 - Wicked Movie Marketing Update 35:00 - Key Takeaways & Actionable StepsGet the show notes:
https://exposureninja.com/podcast/dojo-42/
Get your free trial of Semrush AdClarity:
https://exposure.ninja/wow
Request a free review of your website and marketing:
https://exposureninja.com/review/
What to listen to next:
Why GEO is the New SEO (and How It Works)
https://exposureninja.com/podcast/336/
The Best Digital Marketing Strategies for 2025
https://exposureninja.com/podcast/338/
ChatGPT Search is using BING?! – Everything We Know So Far…
https://exposureninja.com/podcast/dojo-39/
-
Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether.
Timestamps
00:00 — Intro01:37 — Not Bidding On Your Own Brand07:01 — Ignoring Quality Score13:47 — Spelling Errors16:36 — Sending People to 404 Errors19:58 — Offers That Expire22:00 — Not Using Audiences27:40 — Not Using Broad Match34:14 — No Performance Max or Only Performance Max
Watch the video instead: https://exposure.ninja/8-ppc-mistakes
Get the show notes: https://exposureninja.com/podcast/340
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/ Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ -
Missing episodes?
-
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week, we talk about:
Perplexity wants AI to do your shopping for you. What does this mean for retailers? Wicked’s Massive Marketing Campaign Ads in AI OverviewsTimestamps
00:00 - Welcome to The Dojo by Exposure Ninja
00:31 - Perplexity wants AI to do your shopping for you. What does this mean for retailers?
21:57 - Wicked’s Massive Marketing Campaign
40:14 - Ads in AI Overviews
Get the show notes:
https://exposureninja.com/podcast/dojo-41/
Request a free review of your website and marketing:
https://exposureninja.com/review/
What to listen to next:
Why GEO is the New SEO (and How It Works)
https://exposureninja.com/podcast/336/
The Best Digital Marketing Strategies for 2025
https://exposureninja.com/podcast/338/
ChatGPT Search is using BING?! – Everything We Know So Far…
https://exposureninja.com/podcast/dojo-39/
-
ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for.In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit.So, your next question is probably, "How do I get this thing to recommend my business, products or services?"Here at Exposure Ninja, we've been doing some pioneering work in this space for over a year now.So today we're going to be sharing ChatGPT's search ranking factors with you.Timestamps
00:00 - How ChatGPT with Search Works
04:16 - How to Rank in Search GPT
Resources
GEO: Generative Engine Optimization - https://arxiv.org/pdf/2311.09735 Google's Search Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf OpenAI’s growing list of partnerships - https://searchengineland.com/openais-growing-list-of-partnerships-442974Watch the video instead: https://exposure.ninja/gpt-search-ranking
Get the show notes: https://exposureninja.com/podcast/339/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/ Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ -
Join me in London at this year's B2B Marketing Expo.
I'll be there across both days and I'll be delivering a talk too, called "AI and the Future of SEO: How to Rank in Google’s New AI Search Results".
If you're putting your 2025 marketing or SEO plans together and haven't yet figured out how to navigate the new world of AI Search, then this isn't an event you can afford to miss.
Grab a ticket at: b2bmarketingexpo.co.uk
If it's a bit far for you to travel and you want to catch a small preview of what I'll be talking about, then watch my video via this link: exposure.ninja/the-new-seo
Hope to see you there!
-
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week, we talk about:
How to tap into emotions that increase your content’s viral potential The best times to post on social media to maximise engagement How to create compelling headlines that make people say, “Oh wow, that’s interesting!” What to do if your website is impacted by a Google core algorithm update How to make the most of gift guide season — and why niche is kingTimestamps
00:00 - Welcome to The Dojo by Exposure Ninja
00:22 - The Secrets to Going Viral
16:51 - It's Gift Guide Season
34:33 - Everything We Know About the November 2024 Core Algorithm Update So Far
Get the show notes:
https://exposureninja.com/podcast/dojo-40/
Request a free review of your website and marketing:
https://exposureninja.com/review/
What to listen to next:
Why GEO is the New SEO (and How It Works)
https://exposureninja.com/podcast/336/
The Best Digital Marketing Strategies for 2025
https://exposureninja.com/podcast/338/
ChatGPT Search is using BING?! – Everything We Know So Far…
https://exposureninja.com/podcast/dojo-39/
-
Today I’ve got 5 different types of digital marketing strategies to share with you.These are tried and tested strategies that are working right now for Exposure Ninja clients and our portfolio companies. And there’s a lot of variety here, meaning there’s something for every type of business. In today’s video I talk about:
Cross-pollination AI Driven Search Upselling, Cross-selling and Subscriptions Video Content Audience SegmentationWatch the video instead: https://www.youtube.com/watch?v=Zrrvt7qTyNY
Get the show notes: https://exposureninja.com/podcast/338/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/ Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ -
In This Episode…
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
The Impact of ChatGPT Search on Marketers The Viral Power of Crumbl CookiesTimestamps
00:00 - The Impact of ChatGPT Search on Marketers
32:38 - The Viral Power of Crumbl Cookies
What to Listen to Next
Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/ FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/ -
This podcast episode is sponsored by Semrush. Check out Semrush Local here — exposure.ninja/local
Whether you're a large multinational brand with tons of locations or you're a single location business, the world of local SEO is evolving fast and you need to keep up.
Not to brag, but the team at Exposure Ninja has won tons of SEO awards, including in local SEO and in some of the world's most competitive markets.
So in today's podcast we're going to be sharing that award-winning knowledge and breaking down exactly how to do future proof local SEO, with some strong strategies for the year ahead.
Watch the video instead: https://www.youtube.com/watch?v=lPCEZkzIdYc
Get the show notes: https://exposureninja.com/podcast/337/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/ Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ -
In This Episode…
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
A big week for AI… but also some data that puts it all in context IKEA’s new face of gaming Stop calling it SEOTimestamps
00:00 - A big week for AI… but also some data that puts it all in context
16:14 - IKEA’s new face of gaming
27:43 Stop calling it SEO
What to Listen to Next
Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/ FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/ -
GEO is one of the main terms being used to describe getting AI chat tools like ChatGPT, Gemini, Claude, or Perplexity to recommend your business, product, services, or brand.
You're probably thinking — “How do I get these tools to recommend my business, my website, my products and services?”
That’s what I’m going to cover in today’s podcast.
Watch the video instead: https://www.youtube.com/watch?v=FoIc8LkSEToGet the show notes: https://exposureninja.com/podcast/336/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/ AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ -
In This Episode…
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
Legal topics have the most AI Overviews - and you're next Google’s AI Overviews fail to answer 43% of financial queries The FTC’s rules on fake reviews Tesco's stripped back adsTimestamps
00:00 - Legal topics have the most AI Overviews - and you're next
08:57 - Google’s AI Overviews fail to answer 43% of financial queries
22:45 - The FTC’s rules on fake reviews
32:55 - Tesco's stripped back ads
What to Listen to Next
Are You Ready for Generative Engine Optimisation (GEO)? https://exposureninja.com/podcast/dojo-36/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/ -
ChatGPT snuck out a new content creation feature last week that barely anybody in the marketing world seems to have noticed. But I think it gives marketers that use it a HUGE advantage.In fact, I've been using this personally to write and publish blogs and get them ranked in less than a day. But, and it's a big but, this thing could get you into a whole lot of trouble unless you add...well...you'll have to watch the video to find out!
Watch the video instead: https://www.youtube.com/watch?v=EyJ4SY3bb9w
Get the show notes: https://exposureninja.com/podcast/335/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
Are You Ready for Generative Search Optimisation (GEO)?: https://exposureninja.com/podcast/dojo-36/ The Best B2B Marketing Strategies for 2025: https://exposureninja.com/podcast/334/ Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/ -
In This Episode…
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
- Are marketers ready for Generative Search Optimisation?
- WordPress BEEF!
- The power of social media in mental health awarenessTimestamps
00:00 — Intro
02:22 — WordPress BEEF!
14:10 — Are marketers ready for Generative Search Optimisation?
20:19 — The power of social media in mental health awareness
47:53 — Quick Fire Questions
What to Listen to Next
How To Create the Perfect Marketing Strategy for 2025
https://exposureninja.com/podcast/330/
How to Rank in Google’s AI Overviews
https://exposureninja.com/podcast/319/
AI Overviews Are Here To Stay. Buckle Up:
https://exposureninja.com/podcast/dojo-31/
-
Over the last decade or so, the team here at Exposure Ninja and I have generated over 100, 000 B2B leads for ourselves and our clients. And in today's podcast, we're going to be breaking down three B2B marketing strategies that you can use if B2B is your vibe. We're going to talk about:- Being really, really helpful via content. - Repurposing like a beast - Thought leadership (but not as you know it).These three strategies form the central pillar of any B2B marketing campaign. Then, you can build everything else you do off them.
Watch the video instead: https://exposure.ninja/b2b-strategies-2025
Get the show notes: https://exposureninja.com/podcast/334/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/ Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/ Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/ -
In This Episode…Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.This week we talk about:- ChatGPT dropped a new update for content writers - Cheap conversation starters- Position one is position noneTimestamps00:00 — Intro00:11 — ChatGPT dropped a new update for content writers 17:46 — Cheap conversation starters30:54 — Position one is position none
What to Listen to Next
Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/
Google Tries to Patch Things Up With SEOs After The Helpful Content Update: https://exposureninja.com/podcast/dojo-33/
AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/
-
Let’s be honest — it’s much easier to market a fun, trendy business.D2C subscription service for BBQ charcoal? I could do that in my sleep.But only the world’s best marketers can sell something that people know they need, but they don’t really want to buy it, like insurance.So today, I’m going to be teaching you some brilliant marketing lessons from 3 disruptive life insurance brands.If you’re a fan of seeing good quality marketing, like me and the team at Exposure Ninja are, you’re going to love this marketing masterclass.
Watch the video instead: https://exposure.ninja/disruptive-insurance
Get the show notes: https://exposureninja.com/podcast/333/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/ How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/ -
I've seen from personal experience that the right marketing can absolutely transform a business and produce growth that completely changes lives. And agencies are one way to deliver that marketing. But there are also alternatives.
Today we're going to talk about three main things:
How to know whether or not you should choose a marketing agency, freelancers or building an in-house team
If you do choose to go the agency route, how to find the right one
And, if you find the right one, how to get the most out of them.
In today’s podcast, I talk about each point in detail, to help you make the right choice for you and your business.
Watch the video instead: https://exposure.ninja/hiring-an-agencyGet the show notes: https://exposureninja.com/podcast/332/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ 534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry: https://exposureninja.com/podcast/329/ -
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
OpenAI’s new model o1 is released Key PPC Takeaways from The Meta Summit 363% Increase In Google Ads Leads using AI AssetsTimestamps
00:00 — Intro
00:31 — OpenAI’s new model o1 is released
11:00 — Key PPC Takeaways from The Meta Summit
28:06 — 363% Increase In Google Ads Leads using AI Assets
Watch the video instead: https://exposure.ninja/dojo-34
Get the show notes: https://exposureninja.com/podcast/dojo-34
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
How Many Outbound Links is TOO Many? (And What Google Really Thinks): https://exposureninja.com/podcast/dojo-32/ NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30): https://exposureninja.com/podcast/dojo-30/ How to Differentiate Your Brand in an AI World (Dojo #25): https://exposureninja.com/podcast/dojo-25/ -
In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience. This was pitched as something that would transform the way that people use Google, allowing us to have conversations with the search results all powered by generative AI. Well, here we are more than a year later.What happened to SGE? One moment you couldn't move for those letters, but now we rarely hear them. In today's speedy video I give you a run down of what happened to SGE, and what you should be doing about it's successor.
Watch the video instead: https://exposure.ninja/where-is-SGE
Get the show notes: https://exposureninja.com/podcast/331/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
How Many Outbound Links is TOO Many? (And What Google Really Thinks): https://exposureninja.com/podcast/dojo-32/ NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30): https://exposureninja.com/podcast/dojo-30/ How to Differentiate Your Brand in an AI World (Dojo #25): https://exposureninja.com/podcast/dojo-25/ - Show more
