Episodes
-
I've seen from personal experience that the right marketing can absolutely transform a business and produce growth that completely changes lives. And agencies are one way to deliver that marketing. But there are also alternatives.
Today we're going to talk about three main things:
How to know whether or not you should choose a marketing agency, freelancers or building an in-house team
If you do choose to go the agency route, how to find the right one
And, if you find the right one, how to get the most out of them.
In today’s podcast, I talk about each point in detail, to help you make the right choice for you and your business.
Watch the video instead: https://exposure.ninja/hiring-an-agencyGet the show notes: https://exposureninja.com/podcast/332/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ 534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry: https://exposureninja.com/podcast/329/ -
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
OpenAI’s new model o1 is released Key PPC Takeaways from The Meta Summit 363% Increase In Google Ads Leads using AI AssetsTimestamps
00:00 — Intro
00:31 — OpenAI’s new model o1 is released
11:00 — Key PPC Takeaways from The Meta Summit
28:06 — 363% Increase In Google Ads Leads using AI Assets
Watch the video instead: https://exposure.ninja/dojo-34
Get the show notes: https://exposureninja.com/podcast/dojo-34
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
How Many Outbound Links is TOO Many? (And What Google Really Thinks): https://exposureninja.com/podcast/dojo-32/ NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30): https://exposureninja.com/podcast/dojo-30/ How to Differentiate Your Brand in an AI World (Dojo #25): https://exposureninja.com/podcast/dojo-25/ -
Missing episodes?
-
In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience. This was pitched as something that would transform the way that people use Google, allowing us to have conversations with the search results all powered by generative AI. Well, here we are more than a year later.What happened to SGE? One moment you couldn't move for those letters, but now we rarely hear them. In today's speedy video I give you a run down of what happened to SGE, and what you should be doing about it's successor.
Watch the video instead: https://exposure.ninja/where-is-SGE
Get the show notes: https://exposureninja.com/podcast/331/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
How Many Outbound Links is TOO Many? (And What Google Really Thinks): https://exposureninja.com/podcast/dojo-32/ NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30): https://exposureninja.com/podcast/dojo-30/ How to Differentiate Your Brand in an AI World (Dojo #25): https://exposureninja.com/podcast/dojo-25/ -
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about:
More hints from Google about what it wants to reward with ranking Building an engaged community on social Marketers aren’t confident with AIMentioned Links
Why don’t women use artificial intelligence? https://www.economist.com/finance-and-economics/2024/08/21/why-dont-women-use-artificial-intelligence C-suite urged to clarify AI productivity expectations and focus on skill building: https://econsultancy.com/generative-ai-productivity-gap-research-upwork/ Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders: https://econsultancy.com/ai-marketing-team-capability/Timestamps
00:00 — Intro
03:05 — More hints from Google about what it wants to reward with ranking
23:10 — Building an engaged community on social
35:51 — Marketers aren’t confident with AI
Get the show notes: https://exposureninja.com/podcast/dojo-33/
Watch the video: https://exposure.ninja/dojo-33
What to Listen to Next:
How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/ Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/ -
Today we’re not going to give you a digital marketing strategy that you can apply directly to your business.
Because, honestly, that’s not how digital marketing strategies work.
What I am gonna do is share a framework that you can use to come up with the perfect digital marketing strategy for your business.
There’s 4 steps in this process, and we’re going to talk you through each one.
Watch the video instead: https://exposure.ninja/2025-marketing-strategy
Get the show notes: https://exposureninja.com/podcast/330/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry: https://exposureninja.com/podcast/329/ How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/ -
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
Perplexity AI plans to start running ads How many outbound links should you be including in your content?Timestamps
00:00 — Intro
00:55 — Perplexity AI plans to start running ads!
16:34 — How many outbound links should you be including in your content?
What to Listen to Next
AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/
Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/
Listen to This Podcast If Your Website Converts Less than 2%: https://exposureninja.com/podcast/327/
-
We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% - helping them open 5 new locations.
How? Through the power of digital marketing.
Using a solid website, landing pages and PPC to be exact.
There are lessons here for any business:
Understanding your target audience Not being afraid to choose a niche The power of highly effective PPC ads, landing pages and local SEOIn this podcast we’re going to share those lessons and how you can apply them to your marketing strategy.
Watch the video instead: https://exposure.ninja/medical-clinics
Get the show notes: https://exposureninja.com/podcast/329/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ NEW Google Algorithm Update + AI Overviews Hits the UK https://exposureninja.com/podcast/dojo-30/ How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/ -
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
What you need to do as Google AI Overviews continue to roll out and change Google Lens collaborates with Emily in ParisTimestamps
00:00 - Intro
00:23 - What you need to do as Google AI Overviews continue to roll out and change
23:23 - Google Lens collaborates with Emily in Paris
What to Listen to Next
NEW Google Algorithm Update + AI Overviews Hits the UK: https://exposureninja.com/podcast/dojo-30/ End of Days for Google’s Search Dominance?: https://exposureninja.com/podcast/dojo-29/ “Brat Summer” and the Power of Branding: https://exposureninja.com/podcast/dojo-28/ -
A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers.
We've long suspected it, but now we have concrete evidence.
It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget.
Watch the video instead: https://exposure.ninja/inflating-costs
Get the show notes: https://exposureninja.com/podcast/328/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ NEW Google Algorithm Update + AI Overviews Hits the UK https://exposureninja.com/podcast/dojo-30/ How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/ -
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week Tim and Dale talk about:
1. Google's August 2024 Algorithm Core Update
2. AI Overviews Hit the UK
3. Marketing Lessons from Harris/Trump’s PPC
4. X Gets Even More Unsafe for Brands
Watch on YouTube instead: https://exposure.ninja/dojo-30
Get a FREE review of your website: https://exposureninja.com/rpod/review
Get the show notes: https://exposureninja.com/podcast/dojo-30
Timestamps
00:09 – Google's August 2024 Algorithm Core Update
16:28 – AI Overviews Hit the UK
25:02 – Marketing Lessons from Harris/Trump's PPC
33:31 – X Gets Even More Unsafe for Brands
43:51 – "I'm confused!"
What to Listen to Next
How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ How to Create the Perfect Marketing Strategy https://exposureninja.com/podcast/297/ -
Over the last 10 years, the team at Exposure Ninja has analysed over 35,000 websites.
Meaning, we understand the main reasons why websites struggle to convert at more than 2%.
If you want to go above and beyond this 2% then today’s podcast is for you.
Watch the video instead: https://exposure.ninja/two-percent
Get the show notes: https://exposureninja.com/podcast/327/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
THIS Is Why Your LANDING PAGES Don’t Convert https://exposureninja.com/podcast/261/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/ 600% Lead Gen Boost for Mortgage Client in ONLY 4 Months https://exposureninja.com/podcast/326/
-
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.This week we’re joined by Sam Hollis, Content Producer at Agency Hackers and we talk about:
Polly Pocket’s ‘90s-era compact is now life-sized A really bad week for Google Marketing lessons from Disney’s D23 eventTimestamps
00:00 – Intro
04:52 – Story 1 – Polly Pocket’s ‘90s-era compact is now life-sized
11:13 – Story 2 – A really bad week for Google
31:30 – Story 3 – Marketing lessons from Disney’s D23 event
40:32 – The Tasks
What to Listen to Next
“Brat Summer” and the Power of Branding | ft. Claire Carlile: https://exposureninja.com/podcast/dojo-28/ Will SearchGPT and Bing AI Change the Game or Flop?: https://exposureninja.com/podcast/dojo-27/ Are YouTube Ads a Secret Weapon for SMEs?: https://exposureninja.com/podcast/dojo-26/ -
We boosted one of our clients website conversion rates from 1.4% to 7.6%.
That's a 5.4x increase in the number of conversions from the same amount of traffic. (Although we actually did increase the traffic as well.)
We did all of this using pay per click ads (PPC) in a highly competitive industry.
In today’s podcast, we're going to break down the principles we used, and teach you how to use them too.
Get the show notes: https://exposureninja.com/podcast/326/
Watch the video: https://exposure.ninja/mortgages-video
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
“Brat Summer” and the Power of Branding: https://exposureninja.com/podcast/dojo-28/ How To Capture (and Convert) Leads at Events https://exposureninja.com/podcast/325/ Are YouTube Ads a Secret Weapon for SMEs? https://exposureninja.com/podcast/dojo-26/ -
In This Episode…
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we're joined by Claire Carlile, Local Search Expert at BrightLocal and we talk about:
Branding and pricing lessons from consumer goods How did that get there? Exploring the local Knowledge Panel beyond the NMX What the heck is “Brat Summer”? — why you’re seeing lime green all over socialWatch the video instead: https://exposure.ninja/dojo-28
Get a FREE review of your website: https://exposureninja.com/rpod/review
Get the show notes: https://exposureninja.com/podcast/dojo-28
Timestamps
00:00 – Intro
02:49 – Story 1 – Branding and pricing lessons from consumer goods
15:19 – Story 2 – How did that get there? Exploring the local Knowledge Panel beyond the NMX
26:51 – Story 3 – What the heck is “Brat Summer”? — why you’re seeing lime green all over social
39:00 – The Tasks
-
You come to our us because you want to learn how to run awesome digital marketing campaigns.
But, there are other types of marketing out there that can work really effectively.
One that we’ve used a lot at Exposure Ninja over the last decade is exhibiting at shows.
Lots of companies exhibit at shows, but they approach it in a really haphazard way.
Today, I talk you through our digital marketing led approach and explain how you can use it to boost your leads and sales at events.
Get the show notes: https://exposureninja.com/podcast/325/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
Timestamps
00:00 — Intro 02:32 — Event Prep and Promotion 12:14 — At the Event 17:13 — After the EventWhat to Listen to Next:
How To Get Qualified B2B Leads using PPC: https://exposureninja.com/podcast/323/
How to Bridge the Gap Between Marketing and Sales: https://exposureninja.com/podcast/321/
How to Build a Cult of Loyal Customers: https://exposureninja.com/podcast/dojo-23/
-
In This Episode...
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
Today we talk about:
What’s going on in the world of Bing’s AI search? OpenAI reveals SearchGPT Timestamps00:00 – Intro
01:15 – Story 1 – What’s going on in the world of Bing’s AI search?
13:17 – Story 2 – OpenAI reveals SearchGPT
27:15 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-27/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-27
You May Also Enjoy…
Are YouTube Ads a Secret Weapon for SMEs?
https://exposureninja.com/podcast/dojo-26/
How to Differentiate Your Brand in an AI World | ft. Max Denning
https://exposureninja.com/podcast/dojo-25/
LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey
https://exposureninja.com/podcast/dojo-24/
How to Build a Cult of Loyal Customers | ft. Danielle Nicholls
https://exposureninja.com/podcast/dojo-23/
How We 10x’d Leads for a Finance Company
https://exposureninja.com/podcast/dojo-22/
-
In This Episode...
You’ve spent a tonne of money on marketing.
You’ve got:
But…you’re not getting the conversions you expected.
You’re not alone — I see this situation a lot.
So, I’ve identified 3 key areas of the marketing funnel that tend to suck.
And in today’s podcast, I explain how you can fix them and get your conversion rate back on track.
TIMESTAMPS
00:00 — Intro
00:29 — Your Offer
03:48 — Calls to Action
07:39 — Design
You May Also Enjoy…
Copy This OVERPOWERED PPC Strategy in 2024
https://exposureninja.com/podcast/extra-038/
The Reason Your PPC Isn’t Working | ft. Rebecca Pilkington
https://exposureninja.com/podcast/dojo-15/
The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend
https://exposureninja.com/podcast/203/
-
In This Episode...
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we talk about:
Google updates: AI Overviews, Ads, YouTube Dyson’s success in more than just vacuums Cookies are here to stay in Chrome! For now… Google connects with smaller publishers Timestamps00:00 – Intro
01:59 – Story 1 – Google updates: AI Overviews, Ads, YouTube
22:40 – Story 2 – Dyson’s success in more than just vacuums
31:43 – Story 3 – Cookies are here to stay in Chrome! For now…
40:42 – Story 4 – Google connects with smaller publishers
50:39 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-26/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-26
You May Also Enjoy…
How to Differentiate Your Brand in an AI World | ft. Max Denning
https://exposureninja.com/podcast/dojo-25/
LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey
https://exposureninja.com/podcast/dojo-24/
How to Build a Cult of Loyal Customers | ft. Danielle Nicholls
https://exposureninja.com/podcast/dojo-23/
How We 10x’d Leads for a Finance Company
https://exposureninja.com/podcast/dojo-22/
Email Marketing Just Got a Whole Lot More Competitive
https://exposureninja.com/podcast/dojo-21/
Google’s AI Overviews Fiasco | ft. Joe Glendinning
https://exposureninja.com/podcast/dojo-20/
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
https://exposureninja.com/podcast/dojo-19/
-
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we’re joined by Max Denning, Senior Web Content Executive at Bidfood, and we talk about:
Hubspot's 2024 State of Marketing Etsy addresses anxiety over AI in new ad Apple Vision Pro demos are a masterclass in marketing Timestamps00:00 – Intro
04:25– Story 1 – Hubspot's 2024 State of Marketing
15:59 – Story 2 – Etsy addresses anxiety over AI in new ad
28:29 – Story 3 – Apple Vision Pro demos are a masterclass in marketing
41:10 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-25/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-25
You May Also Enjoy…
LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey
https://exposureninja.com/podcast/dojo-24/
How to Build a Cult of Loyal Customers | ft. Danielle Nicholls
https://exposureninja.com/podcast/dojo-23/
How We 10x’d Leads for a Finance Company
https://exposureninja.com/podcast/dojo-22/
Email Marketing Just Got a Whole Lot More Competitive
https://exposureninja.com/podcast/dojo-21/
Google’s AI Overviews Fiasco | ft. Joe Glendinning
https://exposureninja.com/podcast/dojo-20/
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
https://exposureninja.com/podcast/dojo-19/
The Future of SEO Changed AGAIN | ft. Annabelle Baugh
https://exposureninja.com/podcast/dojo-18/
-
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we're joined by Tara Humphrey, Primary Care Leader and Host of the Business of Healthcare Podcast (https://www.thcprimarycare.co.uk/thebusinessofhealthcarepodcast), and we talk about:
Dark green rebrands everywhere?! Pre-testing ads is not divisive, it’s a no-brainer Growing LinkedIn to build your healthcare consultancy Timestamps00:00 – Intro
02:58– Story 1 – Dark green rebrands everywhere?!
13:52 – Story 2 – Pre-testing ads is not divisive, it’s a no-brainer
29:45 – Story 3 – Growing LinkedIn to build your healthcare consultancy
47:27 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-24/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-24
You May Also Enjoy…
How We 10x’d Leads for a Finance Company
https://exposureninja.com/podcast/dojo-22/
Email Marketing Just Got a Whole Lot More Competitive
https://exposureninja.com/podcast/dojo-21/
Google’s AI Overviews Fiasco | ft. Joe Glendinning
https://exposureninja.com/podcast/dojo-20/
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
https://exposureninja.com/podcast/dojo-19/
The Future of SEO Changed AGAIN | ft. Annabelle Baugh
https://exposureninja.com/podcast/dojo-18/
What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy
https://exposureninja.com/podcast/dojo-17/
Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen
- Show more
