Episodes
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🔊 Get ready for an insightful discussion on the Farinas podcast with Ahmed Sokar, a marketing expert with over 15 years of experience!
We will be tackling important issues surrounding B2B marketing and one key issue is the lack of understanding when it comes to consistent and targeted content.
Many businesses struggle to identify and effectively target specific segments within their potential customer base.
It's time we address this challenge head-on! Tune in as we dive deep into strategies for effective targeting - you don't want to miss out on this knowledge-packed episode 🎧 #marketingtips #B2Btargeting #podcast
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These stories highlight how resilience, innovation, and strategic decision-making can turn a failing business into a successful one.
1- Define your values and goals
2- Seek support and guidance
3- Fear of Failure
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Missing episodes?
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Exporting IT solutions for small companies can be a great way to help them improve their business operations and stay competitive in the market.
Here are some key IT solutions that can be exported to small companies:
1. Cloud Computing Services
2. Cybersecurity Solutions
3. Managed IT Services
4. Business Intelligence and Analytics
5. Custom Software Development
However, there are many challenges related to Regulatory compliance, Cultural differences, Competition, and more. Let’s discuss all the challenges with Eng. Hossam Megahed – Chairman of Eitesal NGORegister Now: https://lnkd.in/d9DSGBRq
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Balanced Strategy Development Approach Using Insights, Culture, Operations, and Digitization
A new book by Dr. Hesham O. Dinana, Vice President (EFESO Egypt) and Professor at the American University in Cairo
Many practitioners and academicians preach the need for change as the way to manage the VUCA (Volatile, Uncertain, Complex, Ambiguous) business environment we live in. Hundreds of books have been written over the last few decades about strategy and strategic management as the way to win in the ever-changing environment.
With the COVID-19 pandemic, many business leaders today question the need for strategy and the value of strategic planning and management in today’s environment.
This book demonstrates that today’s approach to strategy development and implementation needs to change to be able to help organizations change. The proposed new approach in this book can provide insights and perspectives to keep strategy relevant. It is meant for all kinds of organizations (public/private, multinationals/small-medium enterprises, etc.).
The book ‘Strategy Savvy” will guide you through a comprehensive and balanced strategy development approach that is driven by Insights, Culture, Operations, and Digitization. It is structured around 4 key questions:
Why do we need a strategy?
How does strategy emerge?
What does the future hold?
What to do to put a strategy into action?
Reading this book will:
Provide you with a new approach to integrating and using existing strategy tools to deliver better results that can help you put your strategy into action
Prepare your organization for Society 5.0 and the future economies (such as the Sharing economy, the GIG economy, the Purpose economy, and the Circular economy).
Make your strategy savvy and will help you to truly make the Future Happen Today. -
Your greatest asset should be data.
Data now informs every choice, every change of direction,and every action. When used effectively, data may provide limitless commercialvalue and open up a world of possibilities.
1- Where does the data comefrom?
2- Where does the data go to?
3- Who uses what data
4- How to read the future fromyour history data?
5- How to build new strategiesand improve your profit from the data
Our professional and expert guest speaker Eng. Mohammad Shalan with +25 years of experience in technology & digital transformation.
Project Management Institute (PMI) - SaudiChapter
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An intense dive into just how noticeable your website is to search engines such as Google, as well as how leads find the site and which pages they open first. This will provide you with a great understanding of how the opportunities rest and how you should be directing your efforts to improve search engine visibility and reach more qualified leads.
1- Expand your business
2- Position your business with respect to your competitor
3- Increase your revenueSEO lead generation is the process of increasing awareness for a business by driving more organic traffic to the brand’s website through search engine results in pages (SERPs) so more potential customers can find and interact with website content to become qualified leadsContact Farinas team: [email protected]
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Traditional marketing was simple; you reached out to audiences and pitched your product or service. If they liked it, they would respond. However, the rapid growth of digital marketing has led to a paradigm shift, with businesses looking at multiple ways to influence customer decisions. Join us in this webinar to know more about the changes in the market with respect to digital marketing.Discover more through our webinar about Marketing Hourglass, Customer Success Track, and Marketing system
Farinas is a B2B marketing hub supporting IT and manufacturing companies by generating leads and increasing revenue.
to identify the gaps in your current marketing activities and then position a solution through a completely free, no-obligation, 1-hour consultation.
Contact us https://www.farinasmarketing.com/contact-us/
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The three fundamental barriers to scaling up a venture:
• Leadership: the inability to staff/grow enough leaders throughout the organization who have the capabilities to delegate and predict
• Scalable infrastructure: the lack of systems and structures (physical and organizational) to handle the complexities in communication and decisions that come with growth
• Marketing: the failure to scale up a practical marketing function to both attract new relationships (customers, talent, etc.) to the business and address the increased competitive pressures (and eroded margins) as you scale
Don't forget to read the important book "Scaling Up: How a Few Companies Make It... and Why the Rest Don't by Verne Harnish"
Know more about how to reduce marketing barrier
Contact us for ONE HOUR FREE CONSULTATION : www.farinasmarketing.com
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There are 3 types of customer programs
1- Retention Program
2- Acquisition Program
3- Loyalty Program
Know the difference from the episode. Learn more from the book "Uncommon service _ how to win by putting customers at the core of your business"
Also, reach Farinas team for a 50% discount on B2B lead generation
www.farinasmarketing.com
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Most marketers get stuck communicating the features and benefits of their business and its products, how long they have been around, how big they are, how they’ve got synergistic. Still, the truth is that buyers won’t care what we sell until they understand how doing business with us can solve their problems.
What about YOU?
how does your business solve your own problems?
Listen to this episode and tell me
Don't forget to know more about our 50% B2B promotional leads
" 🔥 50% B2B Lead Generation Offer 🔥" Do you want to increase your business leads? Are you looking for a higher conversion rate to improve your company revenue? Know all the details: https://www.farinasmarketing.com/b2b-lead-generation-offer/
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Not for everybody
Not for everywhere
Listen to Airbnb's success story to know more
Contact the Farinas team for one hour FREE consultation
at www.farinasmarketing.com
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What’s holding you back from leveling up your business?
Team Consistent execution
I’ve worked with 100’s of business owners, and there are two common diagnoses for why they haven’t reached the level of success they deserve:But diagnosing what’s wrong is only the first step.
If you don’t implement suggested changes, you’ll never get results.Know more and contact us
www. farinasmarketing.com
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I find that many business owners have great intentions when it comes to partnering, but the trick always lies in trying to figure out how to make logical, natural-feeling introductions to customers. Listen to 5 strategies for partnership
contact Farinas team for FREE HOUR for marketing consultation
Contact us : www.farinasmarketing.com
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Are you tired of hustling for a sale?
Everything seems to be going well with your prospect until you hit a familiar snag…
Why should I work with you? Convince me.
That’s not in my budget. Can I get a discount?
Growing your business is tough when you have to convince someone to trust you.
It’s what happens when you have little to no credibility, nothing to prove that you’re the real deal.
And no, a website doesn’t count.Learn more from Allan dib through 5 Methods to build Credibility on your Website
Contact Farinas for ONE HOUR FREE CONSULTATION - www.farinasmarketing.com
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How much traffic does your website generate each month?
50
100
1000
The truth is (and it’s a hard truth)…
Increasing traffic to your site requires a lot of time and money, especially if you’re in that B2B service space.So to help you get started, Allan invited Gavin Flynn from Logical Position, our go-t0 digital marketing agency specializing in pay-per-click, to talk to us about HOW TO HIRE FOR PPC.
So if you need help growing your website’s visibility, join our free training. We go live on Thursday, August 18th, at 5 PM ET.
Register:https://successwise.com/
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85% of business owners claim that referrals and word-of-mouth drive the majority of their new business.
83% of satisfied customers are willing to refer products and services, but only 29 percent actually do.
Know more about Active Referral
contact us for ONE HOUR FREE CONSULTATION
https://www.farinasmarketing.com/contact-us/
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To success, it's just ordered to your unconscious mind
So train your mind to do that for everything - watch 127 hours, which tells how climber Aron Ralston found himself trapped alone in a canyon and had to perform DIY surgery to save his life.
Share your successful story with us
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Marketing automation supplements your human connection, but it does not replace it. The practice only works when it creates a better experience for the prospect or customer. You don’t even need to build a series of complicated automation or campaigns. Simply having a handful of prewritten emails and a process for when and how to use them counts as an automated follow-up.
If you want to have a FREE PDF file, send an email to [email protected]
Farinas offers ONE HOUR FREE CONSULTAION
www.farinasmarketing.com
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People want relevant worksheets, templates, and how-to guides more than the full manual.
Don’t overthink the package for a content upgrade. In many cases, you are looking to simplify information, not make it more complex.
Know more and contact Farinas team for ONE HOUR FREE CONSULTATION
www.farinasmarketing.com
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The hub is a fancy name for making your content more useful, more structured, and more optimized for ideal customers.
Why do you need a content hub?
How do you have subtopics of the main hub?
Know more .....
Contact Farinas team for ONE HOUR FREE CONSULTATION
www.farinasmarketing.com
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