Episodes
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This is the last episode hosted by our dear friend Oli Sansom. FloInsider will be taking a summer break, and will return again this fall, with a fresh batch of mind-blowing interviews and guest speakers!
Today, enjoy Oli’s discussion with an insanely brilliant business man, well known Australian wedding photographer, and expert at building his local market - Rick Liston. Rick shares his strategy behind building a high volume of weddings and client work locally, his backend workflow, as well as the genius pivots he took during Covid, to keep his business thriving.
Follow Rick on Instagram www.instagram.com/rick_liston and also check out his website: rickliston.com
Connect with our podcast host, Oli Sansom via one of his websites: www.olisansom.com , www.briarsatlas.com , www.strangeatlas.co ,
or via Instagram: instagram.com/olisansom
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Find more details here: www.flothemes.com -
This week’s guest is Jac The Hitcher - a wedding celebrant unlike anything you know. Jac’s approach to weddings is different from your average wedding celebrant in suit and tie. She loves to break every wedding rule in the book, runs Damned Romantic with her friend Ben from Kings & Thieves, and even sells her own celebrant merch.
We chat about the importance of establishing a strong brand voice, with clear guidelines of how it speaks, looks and shows up.
Follow Jac's work via her website www.jacthehitcher.com and Instagram: www.instagram.com/jacthehitcher
You can also connect with her via www.damnedromantic.com
Ben, from Kings & Thieves can be found here: www.kingsandthieves.com.au
Thank you to our podcast host, Oli Sansom. Follow him via one of his websites: www.olisansom.com , www.briarsatlas.com , www.strangeatlas.co ,
or via Instagram: instagram.com/olisansom
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FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com -
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Today we chat with Mykel Dixon, an award winning speaker, leadership advisor, learning designer, event curator, TV host and author of ‘Everyday Creative’. Mykel is a fierce non-conformist and prolific anti-perfectionist, who works with senior leaders and teams of fortune 500 and ASX 200 companies to unlock their creative potential. Together with Oli Sansom, they untangle the topic of fear and risk taking, earning trust and influence within a community, and so much more!
Follow Mykel Dixon on Instagram www.instagram.com/mykeldixon, and via his website: mykeldixon.com
Also check out his ‘Everyday Creative’ book here: www.everydaycreatives.comConnect with our podcast host, Oli Sansom via one of his websites: www.olisansom.com , www.briarsatlas.com , www.strangeatlas.co ,
or via Instagram: instagram.com/olisansom
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FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com -
Jeremy Beasley is a Facebook ads expert, film director, wedding photographer, and overall an incredibly curious and fascinating mind. A few years back, he sold a documentary that he made on Tiny Houses to Netflix! Prior to that, he was an international wedding photographer for several years, then left the industry and founded a Japanese knife company.
Together with Jeremy we dive into the topic of allowing yourself to try new things without worrying too much about them being perfect and successful right from the start. The pace at which you create new things, is the pace at which you learn. Hence, ignore the unorganized ducks and imperfect circumstances. Stop waiting for signs from above. Follow your instinct and passions. Not all of them need to be life-changing decisions. Some, are simply there to make your life more fun and enjoyable.
Follow Jeremy Beasley via Instagram: instagram.com/jeremybeasleyphoto and his website www.jeremybeasley.com.au
Connect with our host, Oli Sansom via one of his websites: www.olisansom.com , www.briarsatlas.com , www.strangeatlas.co ,
or via Instagram: instagram.com/olisansom
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FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com -
We’re excited to introduce you to our next podcast host - Oli Sansom, a known photographer and educator based in Australia. Oli gets to interview Michelle Grace Hunder, a music and portrait photographer, who tours the world shooting pop star Ruel, also the producer of a feature film about women in music, called “Her Sound Her Story”. Michelle is an endless hustler. Her entire business is built on relationships, not on Instagram, not on SEO, but on the connections she creates with people. Michelle shares how Twitter and Twitch (a platform mostly used by gamers) played a major role for her business and career growth. Tune in, learn and enjoy!
Follow Michelle Grace Hunder via her instagram: instagram.com/michelleghunder and website www.michellegracehunder.com
Her course on Music Photography is now available via mghmasterclass.teachable.com/p/mgh-masterclassConnect with our host, Oli Sansom via one of his websites: www.olisansom.com , www.briarsatlas.com , www.strangeatlas.co ,
or via Instagram: instagram.com/olisansom
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FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com -
Nadia Meli is an incredibly talented UK based portrait photographer, with a beautiful soul and fascinating perspective on life. She hosted the past 16 episodes of FloInsider, for our Educational Campaign for Photographers, and we couldn't be more thankful!
Nadia navigated through important and inspiring conversations with our wonderful guest speakers from all around the world. They talked about life purpose, burnout, imposter syndrome, fears, misconceptions, as well as best practices in branding, SEO, sales and so much more. We are sad to say goodbye to Nadia, as our podcast host, yet excited to have her focus on other projects inside the Flothemes team.
Follow Nadia's beautiful work and writing via her Instagram instagram.com/nadiameli and her website: nadiameli.com
And find out who's taking over FloInsider next! -
After premiering FloInsider international with Leonie Cappello’s interview in German (episode #13), today we are bringing you our first ever Italian episode! Our host, Nadia Meli, interviews the wonderful Lelia Scarfiotti - a destination wedding photographer based in Italy. The topic of this conversation, while focused on the Italian market, is applicable to all wedding photographers anywhere. We talk about comparison, storytelling, and how we're all so infatuated with the trendiness of certain destinations for weddings, that we forget to appreciate and leverage what we have at our doorstep. Lelia pleads to lust less after the ‘cool’ weddings from Pinterest, and rather fall in love with the history and uniqueness of the place you live in and work at.
Explore Lelia’s beautiful work on her website: leliascarfiotti.com. Or connect with her via Instagram: instagram.com/lscarfiotti
This is also the last interview recorded by our lovely host, Nadia Meli. It's been a fun adventure, having Nadia lead the conversations on FloInsider, and dive into important and deep conversations with our guest speakers. If you'd like to connect to Nadia, follow her via www.instagram.com/nadiameli and her site: www.nadiameli.com***
FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com
Also, stay tuned to find out who is our next awesome host! -
Today’s episode will hit close to home for many people. We’re talking about imposter syndrome - that inadequate feeling of self-doubt that so many of us experience throughout our lives. Our guest is Béatrice De Guigné - an awesome French photographer and one half of The Quirky photography and videography duo. Beatrice shares her first-hand experience of living with imposter syndrome as a photographer and creative entrepreneur. Where does it come from? How does it affect your personal and professional life? And what are some techniques that can help you get rid of it?
Tune in and listen to this incredibly relatable episode!
Connect with Béatrice De Guigné via www.the-quirky.com or via Instagram: www.instagram.com/beatrice_thequirky
Our host is Nadia Meli, a UK based portrait photographer. You can connect with her via Instagram: www.instagram.com/nadiameli or via her website: www.nadiameli.com
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FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com -
We are chatting with Courtney Holmes - a photographer and filmmaker from Australia who crafts some of the most beautiful and touching family films you’ll ever see. Courtney is also the founder of FilmingLife Academy - an online filmmaking school for photographers who want to create beautiful and story-driven films for families.
If you are a kids or family photographer who really wants to start shooting films, you’ll be fascinated and inspired by Courtney’s knowledge and experience. In this episode, she offers all the information you’ll ever need to kick off your family filmmaking journey!
Learn from Courtney Holmes here: www.courtneyholmes.com.au/resources or join her Filming Life Academy: www.filminglifeacademy.com
Also, don't miss out on her Instagram: www.instagram.com/courtneyholmesfilmsandphotosAs always, thank you to Nadia Meli, our podcast host. Follow her via www.instagram.com/nadiameli and her site: www.nadiameli.com
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FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com -
We dive deeper into understanding the buyer's journey and psychology, with none other than Sam Jacobson - a pricing and sales expert within the wedding industry, and the founder of Ideaction Consulting. Sam explains why we're often ghosted by clients who've inquired and showed a lot of initial interest for our service. He also shares the Do's & Don'ts when it comes to sales communication, be that via email, direct calls, the copy on your website, etc. Find out the best tactics and wording you can use, to get more inquiries and convert those into actual paying customers.
Find out more about Sam Jacobson, his consulting and copywriting services, via his website www.ideactionconsulting.com
You can also connect with Sam via Instagram www.instagram.com/ideactionconsulting or in his Facebook Group - Sell Weddings Like a Pro.Thank you to our lovely host, Nadia Meli, whom you can follow via www.instagram.com/nadiameli or www.nadiameli.com
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FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com -
We live in a world that glorifies the hustle and makes you feel guilty if you're not being productive enough. Everyone promotes hard work, reaching your goals, turning side hustled into your main business - but not a lot of those people mention the side effects and toll this hustler lifestyle can have on your health, your mental and emotional state. Today, we talk about Burnout, the reasons, the early signs and how to recover from it. We dive into this topic, with the talented photographer and educator - Nicole Ashley.
Nicole explains why we, creatives, so often drive ourselves into burnout, and shares some important and valuable insights on how to prevent and deal with it. Tune in, give it a listen, and share your own thoughts and stories on this topic!
Follow Nicole’s work through her website www.nicoleashley.ca and on her beautiful Instagram account: www.instagram.com/nicoleashley
Thank you to our lovely host, Nadia Meli, whom you can follow via www.instagram.com/nadiameli or www.nadiameli.com***
FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com -
Today’s episode is all about business and pricing. Ryan, the lead photographer at Feather & Finch, shares his findings and lessons learned on pricing, how to present your packages to potential clients, as well as ways to increase the perceived value of your work.
This interview is packed with amazing tips, practical advice and wonderful stories from our talented guest speaker! Don’t miss it!
Follow Ryan's work via the Feather & Finch Photography website: www.featherandfinchphotography.com.au or connect with him via Instagram: www.instagram.com/featherandfinchphotographyA big thank you to our podcast host, Nadia Meli. Connect to Nadia via www.instagram.com/nadiameli or via her website: www.nadiameli.com
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FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com -
In today’s episode we speak to Racquel John - a writer, actress, painter and all around amazing human being. Racquel takes us on a journey of self-discovery and self-acceptance. She helps us answer the biggest life questions most of us have - what is purpose? How to find it? And why most of us look for it in the wrong places! Spoiler alert - you can have more than one purpose in life.
Find out more about Racquel John via her website: www.purposelyyou.com
Make sure to follow her on Instagram as well: www.instagram.com/racquelbjohnAnd thank you to our host, Nadia Meli. Find her on Instagram www.instagram.com/nadiameli or via her website: www.nadiameli.com
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FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com
Tune in, enjoy and let us know your thoughts on this! -
Today’s episode will blow your mind! It’s powerful, insightful and motivating.
We talk to Yossi Fisher, a holistic brand consultant and mindset strategist - why you need to erase the words “failure” and “failing” from your vocabulary. As well as how to reframe your perspective into treating failure as a learning experience, which is a default part of growth.Find out more about Yossi Fisher, his work and his consulting services via his website: yossifisher.com
Also follow Yossi on Instagram for more insights and practical advice: www.instagram.com/yossi_fisherThank you to our lovely host, Nadia Meli, whom you can find on Instagram www.instagram.com/nadiameli or via her website: www.nadiameli.com
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FloInsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com
Tune in, take notes, and let us know your own thoughts on this topic! -
Brad and Jen are big on client service and believe that relationships are key to building a strong foundation for your business, and getting a constant flow of clients who come through word of mouth or past events that they’ve attended as guests. We talk about the approach and mindset you should have as a wedding photographer, why it’s important to get more invested into your clients’ life and wedding planning, as well as how to set the right expectations.
Find out more about Brad and Jen on their website: bradandjen.com. If you love their approach, check out their courses and mentorship options via learn.bradandjen.com and of course follow them on Instagram for inspiration: www.instagram.com/bradandjen
Thank you to our amazing host, Nadia Meli, whom you can follow via www.instagram.com/nadiameli or via her website: www.nadiameli.com
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Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com
Tune in, enjoy and thank you for listening! -
Today’s episode is all about branding! Trust us, you will want to tune into this one!
Our guest is Xanthe Appleyard, the co-founder and Creative Director of Oh Sierra, a brand agency that focuses on helping business owners find a better, more authentic and meaningful way to connect to their audience.
Finding and developing your brand identity can be a lot of fun, but it’s also a really complex endeavor! We often think that getting a cute logo, some fonts and colors is all it takes to establish a strong brand. When in reality, there’s so much more thought and depth that goes into developing a brand. Xanthe explains why it’s so important to get into the details of how your brand shows up online.
We also talk about the risk of changing lanes, re-branding and how to make sure that your clients follow you on that new journey!Get ready to dive into an episode jam-packed with insights and priceless tips!
Connect with Xanthe and Oh Sierra via their website: ohsierra.ca
And don’t miss out on their value-packed Instagram: www.instagram.com/ohsierracreative
Thank you to our amazing host, Nadia Meli, whom you can follow via www.instagram.com/nadiameli or via her website: www.nadiameli.com
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Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com
Tune in, enjoy and thank you for listening! -
Today we speak with Cat Ekkelboom-White.
Cat photographs couples getting married in the mountains, on skis, on snowboards, climbing - or doing other wild things that you wouldn’t normally connect with wedding photography. She is all about encouraging people to do the things that fit their personality and story - without following the crowd.
Cat shares her steps for overcoming the fears that hold us back in our business. She also talks about the boundaries we need to set, to make our business more sustainable and avoid burnout.
Find out more about Cat Ekkelboom-White on her website: wildconnectionsphotography.com
Cat's Instagram is: instagram.com/wildconnectionsphoto
You can also check out her educational resources, mentoring and workshop options via adventureweddingacademy.com
And huge thank you to our amazing host, Nadia Meli!
Connect with her on Instagram: www.instagram.com/nadiameli or via her website: www.nadiameli.com
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Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com
Tune in, enjoy and thank you for listening! -
Have you ever taken a personality test? Did you find that helpful or restrictive?
In today’s episode we are talking to the delightful Ellie McKinney, a wedding photographer and educator from North Carolina. Ellie implements the Enneagram personality test into her coaching for photographers and of course, into her own business and life.
Knowing your Enneagram number doesn’t have to be a tight box that you have to adhere to: instead it can be a tool you can use to better understand yourself, how your clients perceive you and what the best workflow for your own business is.
If you want like to connect with Ellie you can check out more of her work here: www.elliemckinney.com and on her Instagram: www.instagram.com/elliemckinneyphotography
A big thank you to our lovely host – Nadia Meli. Connect with her via her website: nadiameli.com or follow her on Instagram: www.instagram.com/nadiameli
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Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses.
Find more details here: www.flothemes.com -
We are going international! This is the first non-english episode of the FloInsider. Sorry to anyone who doesn’t speak German, but for everyone who does, this episode will make you very happy!
Wir präsentieren euch heute die allererste deutsche Folge von Floinsider: mit der wunderbaren Leonie Cappello, Fotografin und Webdesignerin.
Hast du dich schon mal gefragt wie du authentischere Bilder erschaffen kannst? Was braucht es um eine echte Verbindung herzustellen , die man auch in Bildern sehen kann? Und warum ist diese ganze Gerede um Authentizität so wichtig?
Authentische Fotografie, authentische Marke - was bedeutet das? Leonie erzählt uns davon wie sie das in ihrem Business umsetzt:
in ihren mittlerweile bekannten und beliebten ‘Steam sessions’ geht es, wie der Name schon sagt, heiss her: Leonie porträtiert Paare ganz intim, beim Kuscheln, Küssen und völlig hüllenlos. Was für viele ins Schlafzimmer gehört, möchte Leonie normalisieren und so echt wie möglich darstellen.
Hier kannst du mehr über Leonie herausfinden: www.leoniecappello.com und ihr natürlich hier folgen: www.instagram.com/leoniecappello
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Today, we're chatting with the brilliant Susan Shek, a NYC wedding photographer slash SEO expert, who has dedicated her Covid lockdown to becoming so good at SEO that she’s now running a second business, and helping photographers from all around the world level up their own SEO strategy.
In this interview, Susan shares her top SEO tips - from finding the right keywords for your business (and the tools that can help you do that), to choosing the right hosting, naming your images the right way before uploading them into your blog posts, and so much more!
Tune in and take notes!Find out more about Susan Shek on her website shekseo.com
Or follow her on Instagram www.instagram.com/susanshekphotography
And huge thank you to our amazing host, Nadia Meli!
Connect with her on Instagram: www.instagram.com/nadiameli or via her website: www.nadiameli.com
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