Episodes
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Get the FREE 10 hour FMCG and Beverage Industry Training Course: https://app.mysoundwise.com/signup/soundcast_user/1588571287805s FMCG and beverage sales and distribution training course with Jorge Olson. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com In this seminar, Jorge Olson, author of Build Your Beverage Empire, takes you through beverage sales and distribution and FMCG strategies to grow your business in the USA.Jorge takes you through the different FMCG and beverage industry strategies entrepreneurs and executives can use to sell their beverages and other FMCG into convenience stores, supermarkets, and other mass retailers. FMCG and Beverage wholesale distribution is segmented in the USA. You need more than one way of selling an marketing your products.
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Beverage Development training webinar for beverage formulation, business model, sales, and distribution by Jorge Olson, author of Build Your Beverage Empire, available in paperback, hardcover, and kindle. For more FMCG and to take our Free beverage industry courses courses go to www.LiquidBrandsManagement.com In this beverage industry training, Jorge goes over what entrepreneurs need to develop their beverage and sell it into mass retail and convenience stores. Jorge Olson is a beverage consultant working with beverage industry entrepreneurs as a mentor and coach to help them with beverage development, strategy, sales and beverage distribution.Jorge is a beverage consultant and mentor, he works with CBD beverages and other CBD businesses, functional beverages, and online marketing and out of the box sales methods. If you need help with your beverage business model or any FMCG, Jorge can help. If you need information or training, he has hours of coursework you can take on audios and videos including beverage development, beverage formulation, beverage industry sales and distribution, and many more.
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Beverage Development training webinar for beverage formulation, business model, sales, and distribution by Jorge Olson, author of Build Your Beverage Empire, available in paperback, hardcover, and kindle. For more FMCG and to take our Free beverage industry courses go to www.LiquidBrandsManagement.com #beverageindustry #beverageconsultant #beverages #merchandising #business #FMCG #CPG #trainingIn this beverage industry training, Jorge goes over what entrepreneurs need to develop their beverage and sell it into mass retail and convenience stores. Jorge Olson is a beverage consultant working with beverage industry entrepreneurs as a mentor and coach to help them with beverage development, strategy, sales, and beverage distribution.Jorge is a beverage consultant and mentor, he works with CBD beverages and other CBD businesses, functional beverages, and online marketing and out of the box sales methods. If you need help with your beverage business model or any FMCG, Jorge can help. If you need information or training, he has hours of coursework you can take on audios and videos including beverage development, beverage formulation, beverage industry sales and distribution, and many more.Here is part of the transcript:some welcome to the beverage developmentpresentation today we will talk abouthow to deliberate how to developyour beverage no matter what beverageyou have and we'll go over example forenergy drinks for water for tea forpowders for many different types of plotof products beer alcohol and puttingtequila vodka and many other productswhat will we cover today let's go overthe agenda real quick I want you to tellme a little bit about you then we'regoing to tell you a littlesuch we're going to go over the bedvelopment process we're going to go overcosts and packages associated withbeverage development and how we can helpyou with your beverage developmentproject we're also going to talk aboutonce you started average developmentproject with us what to expect wherewe're going to take you how fast are yougoing to have your product and how do westart your project how do we work onyour project and how do we finish yourproject so start to finish we're goingto go over project development the firstthing that we do when we start a packageis we start with you you want to know asmuch as we can about you your idea howyou came up with the idea we love talkintrapreneurs and executives of existingcompanies of how they came up with withthese great ideas we also own our ownbeverages and we develop our ownbeverages but we know we canyounot have every single good idea this iswhy we love speaking with you on how youcame about what happened to your braindid you see something in the store thatthat you like or that you didn't likewhat happened tell us about you tell usabout your idea for a beverage projectit's also very important that you learnabout your partners in this case we wantto work with you we want to be yourpartner now what you should know aboutus we are family owned and familyoperated we've been working together foractually it's no more than 10 years andhave more important your experience inproduct development beverage developmentbut not only that also sales anddistribution strategy and analysis inthe industry we are the largestfull-service beverage development firmin the country our number one concern isthat you are happy and you should knowthat we started in this industry ofdistributors personally myself my nameis Jorge ilysm and I am one of thefounders of the company and I started mycareer in software doing consultingtrustdis consulting including the beverageindustry before that in the beverageindustry I actually started at 16 yearsold so my beverage experience base backwhen I was 16 years old I was sellingbeverages in the border the Mexican USborder in san diego califfornia I had my two buckets of soda andI was selling beverages in order to payfor my uniform like 10 issues so that Icould play basketball and go enjoyingtournaments in basket but we didn't havea lot of money or any money and that wayI could pay my own way and go playbasketball which which i love and istill play basketball i also so coffeein another occasion in a stoplightactually I up there I I had my coffeethat I that I purchased we blended andthen sold it to consumer so I could paymy my my way through that's how Istarted in the beverage industry I'm nowconsidered the authority in the beverageindustry in the US and I do industryanalysis for or institutional investorsI do mentoring to beverage executives
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Use Social Media in your FMCG and Beverage Marketing Strategy. This is not just a Social Media presentation, this is specific to selling more FMCG and beverages. It is an FMCG training course together with a social media marketing seminar. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com This is a total Social Media Marketing strategy. You will see how Jorge Olson builds a Complete Social Media Marketing for an FMCG, a Beverage, using research, software, marketing, and a lot of know-how and creativity. FMCG and Beverage sales are no longer just about distribution. You need to engage with the end consumer if you want to compete with Coke, Pepsi, and the big boys. You can't compete in distribution, but you can definitely compete in marketing, especially social media marketing.You see, FMCG companies are already selling to all of the stores, you want to capture the consumer in order to sell your FMCG and beverages directly while establishing a connection with your end consumer.Jorge Olson is an FMCG and Beverage consultant and author of the book Build Your Beverage Empire.
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Use Social Media in your FMCG and Beverage Marketing Strategy. This is not just a Social Media presentation, this is specific to selling more FMCG and beverages. It is an FMCG training course together with a social media marketing seminar. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com This is a total Social Media Marketing strategy. You will see how Jorge Olson builds a Complete Social Media Marketing for an FMCG, a Beverage, using research, software, marketing, and a lot of know-how and creativity. #sales #beverageindustry #beverages #FMCG #cpg #wholesalebusiness FMCG and Beverage sales are no longer just about distribution. You need to engage with the end consumer if you want to compete with Coke, Pepsi, and the big boys. You can't compete in distribution, but you can definitely compete in marketing, especially social media marketing.You see, FMCG companies are already selling to all of the stores, you want to capture the consumer in order to sell your FMCG and beverages directly while establishing a connection with your end consumer.Jorge Olson is an FMCG and Beverage consultant and author of the book Build Your Beverage Empire.okay why will somebody need alliances in each state because you needed to sell if you are a spirit not every debit has it but if you are a spirit you need to be licensed / state sorry the better that's the way it how do I choose the social networks for my product what's your product tell me what your product is first and then and then I can recommend something there the generic the generic answer of course is far what LinkedIn then you and your LinkedIn to connect to everything else if you're creative you can use Facebook videos push the push to constantly the other networks yes you can push videos to lengthen yes you can push videos through through Facebook so you use videos that your creative as well that's a good idea i love video and and we produce videos or or clients live video by the way if you're going to be at a trade show is actually the mac let us know because we're going to film videos and interview so you can use in your social content to let us know call the office and let us know me better your phone and email if you're going to be at the mac put it so that we can schedule you for a video in the photo shoot let me go back so you can see my photo shoot and the same photographers which is mike my good friend gustavo he is a professional photographer and he will turn you into the into a star and i need that because he has turned a lot of people in to start into stars we have actually launched the career of several super models that are covered on top small and major major publications and trying to deal with some of the largest agency fifth grade she's going to be there taking professional or graphs or we rent a suite and we do that at the suite this is one of my this is the one that I chose for bit and I'm choosing it for for one of the next books as well but i have a lot it was a we took a whole shoot we did a whole shoot world for going to have our video equipment there so that we can interview you or or so you can have something you have you can have video for all of your channels or social media for sending distributors for consumers and some of them and there's a program that we're going to do we're going to do TV television national television so if you're going to be at the knack let it snow by the way max is a trade you the national association of convenience books if you're going to be there it's max online.com just so you know next national association of convenience stores nash online com let us know let us know that you're going to be there so we can schedule you in for the conference for the photo shoot and for the interview in the video shoot if you are going to be there as opens all the dates that you're going to be there if you're going to be there every day they're going to be there only one or two days also let us know let us know if you want to participate in one of our upcoming both we need case study we need interesting people it's all about the people we need case studies and we need interesting people and you can participate as a co-author and some of them or if you don't want that just as a case study again you can be a co-author and one of the books or a case study if you are a co-author you get a hardcover with yo.ur picture in the front so that you can share again with distributors with retailers with friends with brokers giving it gift etc Colby offers talk to cuddle me and give her your your toefl number your email make sure you let us know you're going to be there and then we can schedule you in it's always one day before or after so that we don't interrupt if you're going to have a booth let us know as well so we can take some photographs such a boost last year with there were five hour energy and I spend a whole the whole show at the five-dollar boobs we also have another boot for a client
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Recording of the "The top 10 mistakes my clients make in FMCG and Beverages Sales and Distribution", with Eduardo Enciso, expert trainer in FMCG and beverage sales and distribution strategy. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com In this recording, the FMCG sales training expert takes you through the mistakes he sees done over and over again in FMCG and beverage sales and distribution. These sales and distribution mistakes are made in mass retail as well as in working with wholesale distributors selling to convenience stores. Eduardo was trained by Jorge Olson, FMCG and beverage mentor and consultant and author of the book Build Your Beverage Empire.
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Get the FREE 10 hour FMCG and Beverage Industry Training Course: https://app.mysoundwise.com/signup/soundcast_user/1588571287805s FMCG and Beverage Packaging Design: Successful FMCG and Product Packaging from Concept to Shelf. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com Discover how your FMCG and beverage packaging design can affect your product sales with wholesale distributors and retailers.This packaging design presentation covers from research to design, merchandising, distribution, and wholesale and retail sales of your consumer goods products. We've done over 1,000 FMCG for our own companies. We started from scratch with FMCG and beverage formulation, development, and packaging. Victor Enciso trained with Jorge Olson, author of Build Your Beverage Empire and FMCG and beverage consultant.
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Get the FREE 10 hour FMCG and Beverage Industry Training Course: https://app.mysoundwise.com/signup/soundcast_user/1588571287805s FMCG and Beverage Packaging Design: Successful FMCG and Product Packaging from Concept to Shelf. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com Discover how your FMCG and beverage packaging design can affect your product sales with wholesale distributors and retailers.This packaging design presentation covers from research to design, merchandising, distribution, and wholesale and retail sales of your consumer goods products. We've done over 1,000 FMCG for our own companies. We started from scratch with FMCG and beverage formulation, development, and packaging. Victor Enciso trained with Jorge Olson, author of Build Your Beverage Empire and FMCG and beverage consultant.VIDEO TRANSCRIPT00:06is everybody my name is Jorge Olson00:08and today we will cover00:11could you define everything to come00:14think people want to know about package00:17designed primarily for consumer packaged00:20goods anything that you want to define00:23in consumer packaged goods whether00:25you're the CEO of a company the00:26president the CFO and investor or maybe00:29you are the lead designer on a project00:33this is for you too and I want to00:35welcome you we also have today Victor in00:43peaceful Victor welcome how are you00:44today I'm doing okay cause I'm excited00:48and glad to be here and again my name is00:52horse shows from and people and myself00:54have been working a long time together00:56in many different projects across00:59different companies we've done private01:02label products or walgreens for target01:06for rite aid for albertsons for a lot of01:08different retailers for wholesalers for01:11distributors we've done product for our01:14shelves victor in myself have owned01:16different brands we've done not just01:22product but programs as well tools01:25novelties housewares beverages and /01:28suitable food baby product car01:32accessories anything that you can01:34imagine we've done that's correct and we01:41work together not only in package design01:43but anything that has to do with the01:46product warehousing the good and I have01:49worked in the warehouse we have been in01:51the fog lifts we have been one time like01:55a thousand cases fell on Victor at the01:57warehouse and not indicated there were02:01cases filled with 12 within them to02:04spoilers have been merchandised we've02:06been delivering we've been doing store02:08chex we've done filled some distributors02:11to wholesalers to retailers project02:13management what am i missing something I02:17would say I remember you you trigger02:18something that I remember those boxes02:20came from overseas so we definitely have02:22done some work over02:23she's working in China working and and02:26bringing in product international so02:29that instance you you record right now02:32was definitely a scene that's that's02:36very clear in my head bringing we're02:39getting uh i think it was like six or02:41eight containers from china we need to02:43distribute it it came in late so just to02:46add to that a couple of products I've02:49been you know all that like you02:51mentioned you covered it from supplies02:53to know general merchandise i would say02:58at last also every type of display we m403:02we currently produced imported from03:03china for mexico back spinner racks03:07displays counter displays 2009 aerial03:12season alexis just a lot of different03:16products a lot of different programs03:18packaging everything and one thing that03:21that i always tell people about you03:23victor is that you're not a designer03:25it's a different thing just to have a03:28designer from your designer if somebody#sales #merchandising #beveragedevelopment #beverages #beveragebusiness #beverageindustry #FMCG #CPG #ConsumerGoods #marketingstrategy #wholesale #distribution #beveragespackaging
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Not many entrepreneurs want their beverage development story made into a video. In fact, of the 100 beverage development projects, only five wanted to do a case study about their beverage industry experience. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com This is one of the beverage development stories. Are you looking for information on beverage development or beverage formulation? Get our training courses or download our beverage development and beverage industry training mobile App and get information, case studies and training right to your phone.
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Yes, you get an FMCG beverage and supplement business model complete with the business plan and business plan template used to fund the company and roll it out to targeted convenience stores with www.LiquidBrandsManagement.com If you want more case studies, more business modeling, and more FMCG training courses, go to the website and download the free mobile app where you'll get this and other FMCG, beverage and supplement information.It's not easy to get case studies and business models for FMCG and beverage companies, so we give thanks to Make Me Drinks for providing us with this case study. Liquid Brands worked with the company for two years mentoring the executives. The founders moved to California from Germany to train with Jorge Olson and understand his branding philosophy.
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