Episodes
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Harrison “Soup” Campbell, Head of Community Experience at ZeeMee, joins FYI host Gil Rogers to discuss leveraging technology to engage and connect with students, and how institutions can optimize their processes for better outcomes. Soup and Gil cover the evolution of changes in the tools and technologies available to schools throughout their carers.
They also share insights from their experiences, particularly how digital tools and AI can be used to enhance student interactions and the student experience. Soup recounts his pioneering work with social media in higher education and some policies in the past that would be unimaginable in today’s Higher Ed landscape. Their conversation also covers the importance of building early digital communities for prospective students and the evolving nature of AI in education. It’s an excellent rundown for anyone interested in the current state of student engagement and how we got to this point.
For Your Institution Podcast is a production of Mongoose Research.
Introduction and Welcome | 00:00
Catching Up and Conference Talk | 00:25
Soup's Background and Career Journey | 01:23
Student-First Mindset in Higher Education | 05:20
Things Institutions Should Think Differently About | 06:52
A Mindset Shift when Using AI | 12:00
Virtual Vs In-person Events Today | 17:29
The Role of AI in Higher Education | 19:17
Building Connections and Relationships | 25:00
Conclusion and Contact Information | 30:25
Goodbyes and Well Wishes | 31:25
RELEVANT LINKS:
Harrison "Soup" Campbell on LinkedInZeeMee.comEmail AddressFYI - Emotional Connection as the Key to Higher Ed Marketing Success with Bart Caylor -
Jaime Hunt, president of Solve Higher Ed Marketing, joins FYI host Gil Rogers to talk about the perception challenges facing higher education. Jamie shares her transition from a long career in higher education marketing to founding her consulting firm.
Gil and Jaime explore how institutions can tackle the feared 'enrollment cliff' by innovating their approach, targeting non-traditional students, and considering hybrid education models. The solutions have a chance to both increase enrolled students and create more champions of the institution and fewer detractors. They also discuss the importance of breaking down silos within institutions and engaging parents in the educational journey.
For Your Institution Podcast is a production of Mongoose Research.
Introduction and Welcome | 00:00
Jamie Hunt's Background and New Ventures | 01:13
The Importance of Addressing Enrollment Challenges | 02:43
Strategies for Improving Higher Education Marketing | 03:45
The Role of Alumni and Advancement in Higher Education | 08:37
Engaging Parents in the Higher Education Process | 10:16
How to Boost Your Eligible Student Percentage | 15:05
Innovative Approaches for Small Liberal Arts Colleges | 20:10
Developing an Innovation Mindset in Higher Education | 22:42
Conclusion and Contact Information | 24:58
RELEVANT LINKS:
Jaime Hunt on LinkedInSolveHigherEd.comContact | Jaime Hunt -
Missing episodes?
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David Hatami, founder and Managing Director of EduPolicy.ai, joins FYI host Gil Rogers to talk about AI policy in higher education. David has over 25 years in the field specializing in AI ethics. David stresses the importance of establishing comprehensive AI policies and ethics programs within educational institutions now, and not leave the issue for later. He addresses the complexities and challenges involved and where gray areas might lie.
David highlights the necessity for dynamic, adaptable policies that address usage by both students and staff. He also discusses his consultancy work helping colleges navigate these issues and the critical need for clear, cohesive guidelines to ensure responsible AI usage. Tune in for insights on how educational institutions can prepare for the rapid integration of AI technology today.
For Your Institution Podcast is a production of Mongoose Research.
Introduction and Weather | 00:00
Discussing AI Policy | 02:27
David Hatami's Background and AI Journey | 03:24
The Importance of AI Policy in Education | 05:19
Challenges and Solutions for Institutions | 07:50
Implementing AI Ethics Programs | 18:00
Final Thoughts and Contact Information | 28:23
Conclusion and Contact Information | 37:56
RELEVANT LINKS:
David Hatami on LinkedInEduPolicy.aiDavid Hatami Email -
John McGreal, the Dean of Enrollment Services at Waukesha County Technical College, joins FYI host Gil Rogers to talk about the need for tailored approaches in admissions and the challenges of keeping staff focused and effective in a constantly evolving educational landscape.
John also emphasizes the importance of work-life balance and the need for tailored approaches in admissions. The conversation touches on the shift towards utilizing digital marketing and AI in enrollment processes while stressing the significance of maintaining motivation and proper staffing.
For Your Institution Podcast is a production of Mongoose Research.
Introduction and Welcome | 00:00
Talking Maine and Milwaukee | 00:32
John’s Background | 02:25
Challenges in Higher Education | 07:15
Staff Morale and Technology | 08:21
Enrollment Strategies and Demographics | 13:39
Permission to see Deadpool & Wolverine | 17:45
Challenging the 'More with Less' Mentality | 18:44
Direct Admission: Pros and Cons | 19:51
Balancing Technology and Travel in Recruitment | 22:16
Higher Ed as a Public Good | 23:16
The Mission and Morale of Admissions Teams | 27:08
Respecting Work-Life Balance in Higher Ed | 29:05
Adding Value Beyond the Sales Pitch | 34:33
The Power of Authentic Student Care | 35:35
Conclusion and Contact Information | 37:56
RELEVANT LINKS:
John McGreal on LinkedInJohn McGreal’s EmailFYI - Power Ups: Overlapping Admissions Counselors and Classic Nintendo Games with Teege MettilleThe Princeton Review - Student Survey -
John Azoni, executive producer at Unveild and host of the Higher Ed Storytelling University podcast, joins FYI host Gil Rogers to talk about the power of video in higher education. They delve into the nuances of creating engaging, authentic video content to connect with students and alumni.
John shares insights from his journey, strategies for effective video production, and tackles the challenge of avoiding cringe-worthy content. The conversation covers various video formats, from TikToks to long-form narratives, and stresses the importance of genuine storytelling in your higher-ed marketing efforts.
For Your Institution Podcast is a production of Mongoose Research.
Introduction and Welcome | 00:00
Dog Stories! | 00:28
Discussing Video in Higher Ed | 03:47
John Azoni's Background and Journey | 04:10
Challenges and Strategies for Video Content | 06:04
Creating Authentic and Engaging Content | 12:25
Balancing Trends and Authenticity | 30:22
Final Thoughts and Contact Information | 36:01
RELEVANT LINKS:
John Azoni on LinkedInUnveild.tvHigher Ed Storytelling University PodcastHigher Ed Storyteller’s Digest NewsletterOregon Duck Beats YouTube Video -
Shantel Goodman-Luckett, Chief Experience Officer for the National Association for College Admission Counseling, or NACAC, joins FYI host Gil Rogers to talk about the upcoming NACAC National Conference in Los Angeles, including highlights for first-time attendees and new features for seasoned participants.
Shantel shares insights on planning during the pandemic, the significance of the conference's theme 'The Courage Within,' and special events like Magic Johnson's upcoming keynote speech.
The conversation also covers the conference's extensive educational sessions and opportunities for ongoing involvement with NACAC beyond the annual event, numbers of new vendors and attendees to expect. Get an inside preview of the conference here first.
For Your Institution Podcast is a production of Mongoose Research.
Introduction and Welcome | 00:00
Shantel's Professional Journey | 01:43
NACAC Conference During the Pandemic | 04:10
What's New at the 2024 NACAC Conference | 08:35
Special Features of the Conference Being in LA | 13:37
Tips for First-Time Attendees | 18:10
Engaging with NACAC Beyond the Conference | 21:18
Conclusion and Contact Information | 26:08
RELEVANT LINKS:
Shantel Goodman-Luckett on LinkedInNACAC SIGsNACAC AffiliatesFYI - Leadership Through Change and Challenges with Carlos Cano -
Anthony Perez, Assistant Director of Admissions, Multicultural Recruitment and Outreach at Western Michigan University, joins FYI host Gil Rogers to talk about his journey of being a first-generation college student from Texas through Iowa and to holding his current role in Michigan.
The discussion covers the importance of creating an inclusive college environment, practical advice for first-time college applicants, and how institutions can improve their engagement with first-generation and underserved students.
Anthony emphasizes the need for more personalized, human-centered interactions in the admissions process and offers strategies for balancing data-driven decisions with the wisdom of lived experiences.
For Your Institution Podcast is a production of Mongoose Research.
Introduction and Welcome | 00:00
Anthony's Background and Career Path | 02:34
First Generation College Experience | 06:02
Building Relationships in Admissions | 10:42
Balancing Technology and Personal Touch | 15:09
Data vs. Human Wisdom in Admissions | 20:41
Cultural Sensitivity in Recruitment | 22:47
Conclusion and Contact Information | 27:31
RELEVANT LINKS:
Anthony Perez on LinkedInAnthony Perez Email -
Elise Michaux, the Marketing and Communications Director at Erie County Community College of Pennsylvania, joins FYI host Gil Rogers to talk about her unique experience in establishing a new institution during a time when many are closing. The challenges and also some of the unexpected benefits of being able to form everything from scratch.
Their discussion covers the importance of supporting the local community, developing a distinctive campus voice, and creating processes with the student at the center. Elise emphasizes the value of authentic student testimonials in marketing, avoiding traditional and often sterilized messaging, and adapting to meet current workforce needs and market demands.
They go over a compelling personal narrative about a student and how different places in Higher Ed would use the student’s story. Tune in for a compelling conversation about challenges, successes, and innovative strategies in Higher Education marketing and communications.
For Your Institution Podcast is a production of Mongoose Research.
Introduction and Welcome | 00:00
Starting a New College | 00:22
Elise's Role and Challenges | 02:05
Building a Unique Institution | 02:43
Marketing Strategies with Student Voices | 06:15
Challenges and Success Stories | 13:43
Advice for Established Institutions | 19:19
Being Able to Articulate Your Why | 23:46
Inclusivity and Accessibility | 29:08
Closing Remarks and Contact Information | 30:11
RELEVANT LINKS:
Elise Michaux on LinkedIn Elise Michaux on InstagramFYI: The Art and Science of Personalized Marketing in Higher Education with Stephanie Geyer -
Samantha Hicks, Assistant Vice President of Financial Aid and Scholarships at Coastal Carolina University, joins FYI host Gil Rogers to talk about the complexities of the most recent enrollment cycle, and the challenges this year of the FAFSA delay compounding on students who already dealt with COVID challenges.
Samantha brings into focus yet another vector of challenges that low-income students also have face as they enter Higher Ed. Samantha shares her personal journey from poverty to her current position, offers insights into the unique challenges faced by financially disadvantaged students, and reflects on how COVID-19 and FAFSA changes have impacted their approach both on the student facing side and also on the internal support end of things.
They also explore using strategic planning, communication, and mentorship to better support students moving forward and the value of sometimes just acknowledging that it’s been a tough summer.
For Your Institution Podcast is a production of Mongoose Research.
Introduction and Welcome | 00:00
Samantha Hicks' Background and Journey | 02:06
Empathy and Unique Perspective in Financial Aid | 04:00
Challenges in Financial Aid Verification | 06:08
Innovative Approaches to Financial Aid Communication | 10:33
Adapting to Changes and Future Planning | 17:32
Keeping the Human Element with Interactions | 21:55
Retention and Persistence Strategies | 29:15
Conclusion and Contact Information | 34:40
RELEVANT LINKS:
LinkedIn PageTwitter (X) ProfileFYI: Crafting Futures Amidst FAFSA Upheaval and Extended Deadlines with Amanda CraddockFYI: Earn and Learn Alternatives to Higher Education: Discussing 'Apprentice Nation' with Ryan Craig#NACACreads on Twitter (X) -
Alex DeLonis, the Assistant Vice President of Student Financial Services at Saint Louis University, joins FYI host Gil Rogers to talk about higher ed recruitment and enrollment, and how all of that was affected by the FAFSA roll out last year. Are we heading for a repeat of last year’s problems or will it more closely resemble past years with fewer issues?
Alex and Gil talk about what happened before, and even without knowing exactly what this year will look like, what changes and preparations can be made to lessen the impact on institutions, students, their families, and admissions professionals who must adjust in real time to the situation as it develops.
Listen to this episode as Alex lays out the ways in which this year can be an improvement over last, even in the face of uncertainty, simply by being ready and flexible, and being transparent with students and families during the process.
For Your Institution Podcast is a production of Mongoose Research.
Introduction and Welcome | 00:00
Alex’s Background and Career Journey | 00:45
Current Challenges in Financial Aid | 04:37
Preparing for Future FAFSA Cycles | 08:53
Impact of COVID and FAFSA Changes on Students | 10:34
Balancing Instincts with Data | 15:04
Advice for New Financial Aid Professionals | 21:13
Conclusion and Final Thoughts | 23:58
RELEVANT LINKS:
Alex DeLonis LinkedIn -
Joe Paris and Stan Kania, the editors of the book A Comprehensive Guide to Graduate Enrollment Management, join FYI host Gil Rogers to talk about their book, which elucidates the intricacies and obscurities of graduate enrollment management, allowing scholars and professionals to advance research and practice in the field.
Joe and Stan talk about their backgrounds and paths through higher education, and the value that brings to their book, along with the data and research, they are able to use their analysis to contextualize that data for useful purposes.
They also mull over how to make the process more efficient and streamlined, in a way that has the student and their family at the top of mind, and really gears messaging and marketing for that purpose.
For Your Institution Podcast is a production of Mongoose Research.
Introduction and Welcome | 00:00
Joe’s Path Through Higher Ed | 1:09
Stan’s Path Through Higher Ed | 2:23
How to Stay Motivated in this Career | 4:45
The Story of Writing the Book | 9:37
Common Graduate Enrollment Management Challenges | 16:18
Three Takeaways for the Reader | 23:18
Contact Info and Book Information | 29:39
Conclusion and Final Thoughts | 30:10
RELEVANT LINKS:
A Comprehensive Guide to Graduate Enrollment ManagementHandbook of Graduate Enrollment ManagementStanley Kania’s LinkedInFaculty Profile at the Drexel University College of MedicineJoseph Paris’s LinkedInFaculty Profile at Deleware Valley University -
Jess Snover, Director of Admissions Recruitment at Lycoming College, joins FYI host Gil Rogers to talk about the challenges and opportunities of the current admissions landscape. Coming from a smaller institution, Jess understands the benefits and advantages that come with the education these institutions provide.
Jess and Gil talk about the difficulties both with the recent FAFSA challenges and the years of virtual learning during the COVID pandemic that have occurred to the class getting ready to enter their higher education journeys. Jess talks about her own experience going to Lycoming as a freshman, and what the university was able to provide for her and can offer to other potential students who may not find a match with the vibe of larger institutions.
They talk about how the admissions funnel is the inversion of the shape of advancement side, and how the two sides can coordinate and work together to strengthen the connections and support students through their whole journey from initial interest to becoming an alumni. Find out about the advantages and strengths of these smaller institutions in the higher education field.
For Your Institution Podcast is a production of Mongoose Research.
Introduction and Welcome | 00:00
Jessica Snover's Background and Career Journey | 00:58
Motivations and Challenges in Higher Education | 03:03
Navigating Enrollment and Student Support | 06:29
Looking at the Admissions Funnel | 10:29
Having Support at Each Phase of the Funnel | 13:15
Admissions and Advancement Synergy | 18:28
Collaborative Efforts and Alumni Engagement | 21:51
The Importance of Communication | 28:03
Conclusion and Contact Information | 34:32
RELEVANT LINKS:
Jessica Snover LinkedInJessica Snover EmailLycoming CollegeFYI: Navigating the Challenges of Small Colleges with Scott NovakFYI: Leadership Through Change and Challenges with Carlos Cano -
Teege Mettille, the Director of Enrollment Access at Enroll ML and author of the new book The Admissions Counselor Malaise: Addressing the staff morale crisis in college admissions, joins FYI host Gil Rogers to talk about all things admissions, but first Gil and Teege take a trip down Nintendo Memory Lane and dive into a fun discussion of games from their childhood. From Mario to Zelda, and Teenage Mutant Ninja Turtles to Mike Tyson, the nostalgia hits several classic titles.
Then shifting gears, Teege and Gil tackle a much more sobering topic: the morale crisis plaguing admissions counselors. Teege offers a deep dive into how the pandemic didn’t cause, but really exacerbated longstanding issues already in the field. Gil and Teege scrutinize the mounting pressure on counselors to prioritize data management and revenue generation over their true calling—helping students find their educational path.
They also confront the complex dance between financial necessity and institutional mission in college admissions. Through Gil’s inspiring story of a student from Ohio achieving a PhD, he highlights the long-term impact of admissions work. Yet, also acknowledges the immediate pressures to meet net tuition revenue goals. Tune in to catch this thought-provoking conversation that blends nostalgia with a critical look at the current challenges facing admissions professionals.
For Your Institution Podcast is a production of Mongoose Research.
Introduction and Welcome Back, Teege! | 00:00
Video Game Chat and Nintendo Nostalgia | 00:34
Discussing the Book: The Admissions Counselor Malaise | 07:43
Challenges in College Admissions | 11:44
Addressing Staff Morale and Leadership | 16:51
Conclusion and Final Thoughts | 27:14
RELEVANT LINKS:
Enroll ML WebsiteThe Admissions Counselor Malaise: Addressing the staff morale crisis in college admissionsThe Admissions Directors Lunchcast on AppleLinkedIn for Teege MettilleFYI: Live Celebration with Allison Turcio, Kyle Campbell, and Teege MettilleFYI: Using Recruitment Time Right with Teege Mettille -
Elizabeth Kirby, the Senior Director of Student Recruitment at Columbia College, joins FYI host Gil Rogers to talk about how AI can revolutionize the college admissions process. They explore how AI can enhance both student support and staff efficiency, turning challenges into opportunities and making the admissions process smoother and more personalized.
Elizabeth also delves into managing change fatigue among staff amidst new technological advancements and institutional shifts. Learn about the new tools that are reshaping the admissions landscape, like early student-school matching and AI-driven data analysis, and how they are enhancing access to education. Plus, get practical tips on improving the student experience and supporting admissions staff through transparent communication and practical AI integration. Join us to uncover the future of college admissions!
For Your Institution Podcast is a production of Mongoose Research.
Welcome and Introduction | 00:00
Elizabeth Kirby's Background | 00:49
Name Confusion in Admissions | 02:29
Integrating AI in College Admissions | 05:05
Improving Student and Staff Experience with AI | 11:41
Answering the 3 a.m. Problem | 12:16
Improved Automation for Universities | 16:23
Elizabeth’s Views on the Future of AI in Higher Ed | 22:17
Conclusion and Contact Information | 27:35
RELEVANT LINKS:
Elizabeth’s LinkedIn ProfileEmail Elizabeth DirectlyFYI: Navigating Higher Ed: A Parent's AI Journey with Gordon BoyesThe Admissions Counselor Malaise: Addressing the staff morale crisis in college admissions -
Suzan Brinker, co-founder and CEO at VIV Higher Education, and author of an upcoming book titled Pass Fail: The Urgent Need for Strategic Leadership in Higher Education, joins FYI host Gil Rogers to talk about her journey from Germany to a small liberal arts college in Wisconsin, and how her diverse experiences have shaped her approach to education marketing, and her career trajectory.
Suzan and Gil delve into the challenges facing higher education leadership, the importance of strategic marketing, and the balance between mission and revenue. This conversation is full of practical tips and real-world examples illustrate how marketing can break silos and drive institutional success. Breaking down silos within higher education is crucial for balancing student success and financial realities. This episode is a must-listen for anyone interested in the strategic planning and sustainability of higher education institutions. Tune in for expert advice on persistence, active listening, and the importance of retaining top talent for long-term success.
For Your Institution Podcast is a production of Mongoose Research.
Introduction | 00:00
Suzanne Brinker: Background and Journey | 00:34
Falling in Love with Higher Education | 01:10
Starting a Company Amidst a Pandemic | 02:28
The Role of Marketing in Higher Education | 03:45
Challenges and Opportunities in Higher Ed Marketing | 05:15
Suzanne's Book: Past Fail | 08:57
Strategically Planning Your Social Posts | 12:43
Common Themes and Challenges in Higher Ed | 14:42
Marketing's Role in Breaking Down Silos | 18:58
Leadership and Culture in Higher Education | 28:55
Conclusion and Contact Information | 35:17
RELEVANT LINKS:
VivHied.comSuzan Brinker LinkedInViv Higher Education LinkedInSuzan Brinker EmailFYI: Navigating the Challenges of Small Colleges with Scott Novak -
Melissa Richards, the founder of iMarketingMix and author of the upcoming book The 30-60-90-Day Handbook for New Communications and Marketing Leaders in Higher Education, joins FYI host Gil Rogers to talk about how she made a successful leap from the tech industry to higher education, bringing her tech expertise to Virginia Tech, and discover how her recent sabbatical has recharged her focus on entrepreneurial ventures like her freelance business, iMarketingMix. Melissa underscores the critical need for compassionate change in higher education, especially as institutions face challenges like declining enrollments, funding issues, and staff retention struggles.
Melissa and Gil also explore the crucial role of developing leadership teams in higher education. Melissa shares valuable strategies for building trust among executive teams and emphasizes the importance of professional development and effective internal communications. Get a sneak peek at her upcoming book The 30-60-90-Day Handbook for New Communications and Marketing Leaders in Higher Education, which serves as a roadmap for new leaders during their pivotal first 90 days. Don't miss this enlightening conversation packed with actionable strategies and insights for higher education professionals.
For Your Institution Podcast is a production of Mongoose Research.
Welcome and Introduction | 00:00
Melissa's Career Journey | 00:37
Current Projects and Sabbatical | 03:17
Challenges in Higher Education | 04:30
Strategies for Institutional Change | 06:58
Writing The 30-60-90-Day Handbook | 11:29
Leadership Crisis in Higher Ed | 23:59
Conclusion and Contact Information | 29:18
RELEVANT LINKS:
iMarketingMix.comAdministrators, How Would You Use a Professional Sabbatical?Melissa’s LinkedInMelissa’s EmailCollege and University Professional Association for Human Resources -
Gordon Boyes, the CEO of Concept3D, joins FYI host Gil Rogers to talk about how technology and innovation are reshaping higher education. Gordon shares his dual perspective as an ed tech leader and a parent of a college student. Gain insights from Gordon's personal journey as he navigates the college selection process with his son, offering valuable tips for families grappling with these pivotal decisions, and possibly an unexpected reason for students to use ChatGPT at school. This episode underscores the urgent need for continuous improvement to keep higher ed's aspirational value intact.
Discover successful strategies like using outside facilitators to invigorate brainstorming sessions and the crucial role of AI in alleviating repetitive tasks. They also explore how AI can revolutionize student engagement and improve both organizational efficiency and student outcomes.
For Your Institution Podcast is a production of Mongoose Research.
Welcome and Introduction | 00:00
Gordon's Background and Role at Concept3D | 01:22
The College Admissions Process: A Parent's View | 02:45
Challenges and Innovations in Higher Ed | 06:59
The Role of AI in College Admissions | 10:17
Future of College Admissions and AI Integration | 26:09
Strategic Recommendations for Higher Ed | 32:21
Conclusion and Contact Information | 36:15
RELEVANT LINKS:
Concept3D.comGordon on LinkedInFYI: Building with Accessibility in Mind with Gordon BoyesFYI: Using Recruitment Time Right with Teege Mettille -
Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester and the co-author of Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, joins FYI host Gil Rogers to talk about how to transform content marketing into a powerhouse for higher education. They discuss the recent skepticism surrounding the value of higher education and offers actionable strategies to address it. Brian also talks about the challenge of breaking down silos within institutions to enhance communication and effectively measure marketing efforts, but also the ROI it could yield. Hear how personalized content and cross-departmental collaboration can revolutionize your institution's approach to lifelong educational journeys.
For Your Institution Podcast is a production of Mongoose Research.
Welcome and Introduction | 00:00
Brian Background | 01:00
Defining Content Marketing for Higher Ed | 03:37
Building Trust and Relationships through Content | 06:29
Engaging Non-Traditional Students | 09:30
Alumni Engagement Strategies | 11:08
Measuring Content Marketing Success | 16:56
Breaking Down Silos in Higher Ed | 19:51
Conclusion and Contact Information | 24:10
RELEVANT LINKS:
BrianWPiper.comEpicContentMarketing.comEpic Content Marketing - Second EditionBrian Piper LinkedIn ProfileBrian Piper on XFYI Episode: Higher Ed’s Future: Addressing SEO and AI with Brian PiperFYI Episode: Harnessing Technology for Better Alumni Fundraising and Engagement with Charlie Melichar -
Bart Caylor of Caylor-Solutions.com, The Higher Ed Marketer podcast, and author of the new book Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed, joins FYI host Gil Rogers to talk about how colleges carve out their identities and find students who truly align with their missions. They discuss the thin line between brand awareness and effective lead generation, and the art of targeting niche audiences with discovery-based marketing tactics. Bart stresses the power of forming emotional connections with prospective students, and seek them where they are to be truly effective.
Gil and Bart discuss the magnetic pull of pay-per-click campaigns versus the enduring impact of search engine optimization and content creation. Bart shares ways to become a trusted resource and engage potential students deeply.
For Your Institution Podcast is a production of Mongoose Research.
Welcome and Introduction | 00:00
Bart’s Background and Journey | 00:49
The Higher Ed Marketer Podcast | 01:40
Writing the Book: Chasing Mission Fit | 03:50
Universal Truths of Marketing Strategies for Higher Ed | 08:45
Challenges and Solutions in Higher Ed Marketing | 11:52
How Institutions Can Stand Out From the Crowd | 17:01
Closing and Contact Information | 22:55
RELEVANT LINKS:
Caylor-Solutions.comChasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will SucceedThe Higher Ed Marketer PodcastBart Caylor on LinkedIn -
Scott Novak, founder and CEO of the “Small College Movement,” joins FYI host Gil Rogers to talk about the often misunderstood world of smaller institutions, celebrating their triumphs and discussing the innovative strategies that are turning the tides against their larger competitors.
They discuss Scott’s journey through higher education and what made him found SmallCollegeMovement.com as well as the digital and data-driven tactics that are reshaping recruitment today. This episode spotlights the distinctive benefits that small colleges can offer in a climate that frequently undervalues their contributions. Scott reveals some creative solutions that could help fortify the financial stability of small colleges. It’s a wealth of ideas and information from an expert in his field.
For Your Institution Podcast is a production of Mongoose Research.
Welcome and Introduction | 00:00
Getting to Know Scott Novak: The Journey to Starting Movements | 00:51
The Origin and Mission of the Small College Movement | 02:43
Challenges and Advantages of Small Colleges in Today's Educational Landscape | 06:06
Tactical Advice for Small Colleges: Enrollment and Fiscal Health | 10:20
Embracing the Small College Identity: A Strategy for Success | 18:44
How to Connect with Scott | 21:47
Closing Remarks and Goodbyes | 22:51
RELEVANT LINKS:
SmallCollegeMovement.comScott Novak LinkedInSmall College Movement on XSmall College Movement Podcast YoutubeSmall College Movement Podcast SpotifyFYI: How to Save a Dying College: Strategies and Solutions with Seth OdellFYI: The FAFSA Conundrum and the Quest for Solutions with Joel Bauman - Show more
