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In this episode, Codie Sanchez, founder of Contrarian Thinking, reveals how she built a media company that inspires millions to think differently about wealth. Codie shares her journey from journalist to investment executive and now entrepreneur, owning over 25 cash-flowing businesses. She dives into the strategies behind her acquisitions, the importance of owning "boring businesses," and how she turned Contrarian Thinking into a thriving community. Entrepreneurs will learn actionable insights about identifying opportunities, scaling unconventional business ideas, and creating wealth through innovative approaches.
Listen to Nathan and Codie discuss:
- Codie’s transition from corporate finance to entrepreneurship
- The strategy of buying "boring businesses" and turning them into cash cows
- How Contrarian Thinking became a platform for alternative financial education
- Tips on identifying undervalued businesses and scaling them for profitability
- The role of mindset and resilience in building financial freedom
And much more business advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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By now, the story is legend.
When Drew Houston boarded a bus from Boston to New York and discovered that he had—yet again—forgotten to bring his thumb drive, he was frustrated. So frustrated that he sat down and began writing the first lines of code of what would eventually become Dropbox.
After over a decade of changing the way files are stored, synced, and shared, Houston is changing the way people work, once again. This time, to solve a problem that likely plagues every single knowledge worker today: our fragmented, overcomplicated workspaces.
In this episode, you’ll learn more about Houston’s journey—from ideation to launch—with Dropbox Spaces, as well as the most important lessons he’s collected while building a multibillion-dollar company.
Listen to Nathan and Drew discuss:
The relatable experience that inspired Houston to come up with the idea for Dropbox
Why Houston doesn’t believe there’s any “magic” involved in building a multibillion-dollar company
The importance of decision making and learning continuously on the job
How a conversation with a SpaceX engineer sparked the vision behind Dropbox Spaces
Houston’s advice on “harvesting” versus “planting” when it comes to your business
Why Houston is such a huge believer in intentionally designing your environment—at work and with your personal relationships
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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Fehlende Folgen?
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Join us as we dive into the world of craft gin with Matt Jones, co-founder of Four Pillars Gin. Matt shares the origins of the brand, born from a passion for storytelling and a commitment to craft. Discover how Four Pillars has grown from a small distillery in the Yarra Valley to a globally recognized name in spirits. Learn about the early challenges, the decision to focus solely on gin, and the strategic moves that set the company apart, including their innovative crowdfunding approach and partnerships. Entrepreneurs will gain insights into building a brand with purpose, scaling without losing authenticity, and leveraging community to drive success.
Listen to Nathan and Matt discuss:
- The decision to focus exclusively on gin and its impact on branding
- Leveraging crowdfunding to build a passionate community of early adopters
- Strategies for maintaining authenticity while scaling a craft brand
- Insights into brand storytelling and creating emotional connections with customers
- The role of partnerships in scaling and navigating growth challenges
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. Mirkovic and Tomic don’t want shortcuts, so they’ve remained bootstrapped since they started Hismile at ages 19 and 20. Hismile’s teeth-whitening kit has become an internet sensation, making the brand a favorite among influencers and celebrities. But the co-founders aren’t resting on success. They want to make Hismile a category champion and take on businesses with an extra century of experience.
Listen to Nathan, Nik, and Alex discuss:
Why living on the Gold Coast keeps them focused
Growing up together and having a passion for competition
Narrowing in on teeth whitening as a problem to solve
Formulating their first product and its overnight success
Bringing R&D in-house and shifting their business model
Why character matters more than experience
Taking on category giants like Colgate and Crest
Why they have no plans to sell
And much more product development advice...
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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In this episode, Alicia Scott, founder of Range Beauty, shares her journey from fashion professional to beauty entrepreneur. Alicia reveals how her own skin struggles led to the creation of a brand focused on inclusivity and clean beauty. Discover how Alicia bootstrapped her business with just $150, overcame challenges like a cease-and-desist, and navigated pivotal moments such as appearing on Shark Tank and landing a deal with Emma Grede.
Listen to Nathan and Alicia discuss:
- Starting Range Beauty with minimal capital and scaling to a multi million-dollar brand
- Alicia’s strategy for developing inclusive and clean beauty products
- Navigating setbacks like trademark issues and rebranding
- The impact of social media and influencer marketing in driving early sales
- Insights into retail partnerships with Target and Sephora and the importance of accelerators
And much more beauty brand advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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In this episode, Carl Daikeler, founder of Bodi, shares his journey from creating fitness infomercials to building a brand synonymous with home workouts. Carl reveals his path to success, from collaborating with fitness experts like Tony Horton to launching iconic programs like P90X and Insanity. He discusses the power of understanding consumer psychology, evolving with the digital age, and fostering a community of fitness enthusiasts. Entrepreneurs will gain insights into Carl’s approach to creating and marketing products that truly resonate, and the importance of resilience and adapting business models for long-term growth..
Listen to Nathan & Carl discuss:
- How Carl’s initial struggles with fitness shaped his understanding of customer needs
- The story behind the creation of P90X and its groundbreaking “muscle confusion” technique
- Navigating challenges in a crowded fitness market and making bold business decisions
- Insights on shifting from traditional media to digital platforms and subscription models
- Carl’s take on the role of community in building long-term brand loyalty
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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In this episode, Will Ahmed, founder and CEO of WHOOP, takes us through his journey from a collegiate athlete struggling with overtraining to building one of the most advanced wearable brands in the world. Will shares how he identified gaps in health monitoring, developed early prototypes of WHOOP, and secured partnerships with sports icons like LeBron James and Cristiano Ronaldo.
Listen to Nathan & Will discuss:
- Will’s journey from athlete to entrepreneur and the origins of WHOOP
- How WHOOP evolved from a research project to a leading wearable brand
- The role of data and physiological metrics in enhancing health and performance
- Insights into raising capital and securing partnerships with top athletes
- Lessons on resilience, stress management, and maintaining founder well-being
And much more entreprenurial advice...
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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In this episode, Ruslan Kogan, founder and CEO of Kogan.com, dives into his journey from selling electronics out of his parents’ garage to building one of Australia’s most successful e-commerce brands. Ruslan shares key insights on identifying market gaps, the importance of customer focus, and how he scaled Kogan.com by challenging traditional retail norms. He also discusses the power of data-driven decision-making, his early struggles with capital, and the lessons learned from rapidly scaling a business.
Listen to Nathan & Ruslan discuss:
- The early days of Kogan.com and starting a business from scratch
- Identifying market gaps and leveraging customer insights
- The role of data in guiding business decisions and scaling
- Strategies for building a customer-first brand in e-commerce
- Lessons on resilience and navigating challenges as an entrepreneur
- Strategic growth and Kogan.com’s approach to expanding product offerings
And much more entreprenurial advice...
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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In this episode, Adam Schwab, founder and CEO of Luxury Escapes, shares his entrepreneurial journey from humble beginnings to creating one of the leading travel brands in the world. Adam reflects on the strategic decisions that helped him scale the business, including early challenges, pivotal business shifts, and successful acquisitions. He provides insights into how he built Luxury Escapes into a trusted brand known for premium travel experiences and shares advice on maintaining long-term growth in a competitive industry.
Listen to Nathan and Adam discuss:
- Adam’s journey from lawyer to entrepreneur
- Critical pivots that led to Luxury Escapes’ success
- Strategic acquisitions that helped scale the business
- Navigating the travel industry during the Covid-19 crisis
- Building a brand and maintaining customer loyalty in a competitive market
- Key lessons on resilience and adapting to changes as an entrepreneur
And much more business advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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We're diving back into another episode from the Foundr Archives to revisit my interview with Marc Randolph, co-founder of Netflix.
It’s every entrepreneur’s dream: create a product that is so disruptive to an industry, that it forces a shift in how we do business. Be so good, that they can’t ignore you, and they have to completely reimagine the way they do things in order to compete with you. That’s what Netflix did.
Randolph has been an entrepreneur for over 40 years before the word “entrepreneur” was even a thing. With an insight into the business game like no other, Randolph knows the importance of action and acceleration colliding with ideas.
Listen in as Randolph reveals his journey, from failed business ideas and last-minute pivots, to being laughed at during a $50m pitch with Blockbuster. Find out why he believes that the most important step in having an idea is to start.
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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In this episode, Anthony Katz, founder of Hyperice, shares his incredible journey from being a high school teacher with a passion for sports to building a global recovery brand used by some of the world’s top athletes. Anthony talks about the inspiration behind Hyperice, his early struggles in product development, and the pivotal moment when Kobe Bryant agreed to test his product. He reveals how he leveraged athlete partnerships to build credibility for Hyperice and how the company’s innovations in recovery technology have set them apart in the industry. Listeners will gain insights into the power of networking, the importance of resilience, and the strategies Anthony used to build a nine-figure company from scratch.
In this episode, listen to Anthony & Nathan discuss:
- The inspiration and initial development of Hyperice products
- Working with top athletes like Kobe Bryant and leveraging partnerships for growth
- The challenges of building a hardware startup from scratch
- The role of innovation in creating market-leading products
- Strategies for building credibility and brand recognition in a competitive market
- The importance of storytelling in building a successful brand
- Many more valuable insights for entrepreneurs
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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In this episode, Matteo Franceschetti, founder and CEO of Eight Sleep, shares his incredible journey of transforming sleep into a science-backed, performance-enhancing tool. Matteo, a former athlete, speaks about the inspiration behind Eight Sleep and the importance of optimizing sleep for peak performance. He takes us through the product development journey, from the first iterations to the game-changing Pod, and discusses how the company achieved product-market fit by listening to customers. Matteo also dives into the challenges of building a hardware startup, the importance of team dynamics, and how Eight Sleep is expanding globally.
Listen to Nathan and Matteo discuss:
- The journey from athlete to sleep tech pioneer
- The development of Eight Sleep’s Pod and its unique features
- How customer feedback shaped product innovation
- The challenges and rewards of scaling a hardware startup
- Navigating the sleep tech industry and global expansion
- The future of sleep technology and its impact on wellness and performance
- Many more valuable insights for entrepreneurs
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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We're diving into another episode from the Foundr Archives to revisit our interview John Mackey, co-founder of Whole Foods.
In this episode, John Mackey, co-founder and CEO of Whole Foods, shares the story of building one of the most recognized brands in the organic and natural food industry. From humble beginnings to being acquired by Amazon, John discusses the evolution of Whole Foods, the principles of conscious leadership that shaped its growth, and the challenges of leading a company through the COVID-19 crisis. He provides insights into how businesses can create value for all stakeholders, the importance of leading with purpose, and why love and integrity are essential in business. This episode is packed with wisdom for entrepreneurs on how to build a brand that resonates with both customers and employees.
In this interview you will learn:
- The founding of Whole Foods and its rise in the natural foods industry
- The principles of conscious capitalism and leadership
- Leading during challenging times like the COVID-19 crisis
- The importance of creating value for all stakeholders (employees, customers, suppliers)
- Integrating a company culture based on purpose and integrity
- How Whole Foods thrived after its acquisition by Amazon
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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In this episode, Lindsay Shearer, founder of BrandRanx Media, takes us through her journey from running a holistic medical clinic to becoming an SEO powerhouse in the e-commerce world. Lindsay shares the story of how a chance encounter led her to help build the marketing strategy for Manscaped, sparking her passion for SEO. She discusses the importance of validating your product before diving into SEO, the best practices for on-page and off-page SEO, and how to maximize your SEO budget for long-term growth. Lindsay also reveals her approach to finding high-value keywords, the impact of AI on SEO, and the essential tools every e-commerce brand should be using. This episode is packed with actionable insights and strategies for anyone looking to scale their e-commerce business through SEO.
In this interview you will learn:
- Lindsay’s journey from running a holistic medical clinic to leading an SEO agency
- How she helped develop the marketing strategy for Manscaped
- Best practices for on-page and off-page SEO, including specific tools and tactics
- The importance of building credibility through link building and press releases
- Insights into the future of SEO, including the role of AI and long-term strategies for e-commerce success
- And many more SEO tips for Entrepreneurs
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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In this episode, Allison Ellsworth, founder of Poppi, takes us through her incredible journey from humble beginnings at farmers markets to achieving national recognition with her modern soda brand. Allison shares the challenges she faced in the early days, including the pivotal decision to appear on Shark Tank, where she secured a deal that helped propel Poppi to success. She discusses the strategic rebranding that transformed her business, the impact of her Super Bowl commercial, and how she’s built a brand that resonates deeply with consumers through authentic, community-first marketing.
In this episode, you'll learn:
- Allison’s journey from kitchen experiments to a successful Shark Tank pitch
- The rebranding process that led to Poppi’s breakthrough
- How a last-minute Super Bowl ad tripled Poppi's brand awareness overnight
- Leveraging TikTok and social media to build a strong, engaged community
- Key strategies for scaling a beverage brand in a competitive market
- Allison’s advice for founders on navigating rapid growth and maintaining brand integrity
- Many more valuable insights for entrepreneurs
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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In this episode, Sheena Zadeh-Daly, founder of Kosas, shares her journey from selling lipsticks from her home to building a clean beauty brand that’s taken the industry by storm. Sheena discusses the early challenges of launching Kosas, including her hands-on approach to everything from product development to shipping orders in the early days. She reveals the moment when Kosas was first recognized by Sephora and the strategy behind positioning her brand as a prestige color line. Sheena also talks about the importance of brand DNA, the power of obsession in business, and how she balances creativity with the demands of scaling a successful company. Listeners will gain valuable insights into building a brand that resonates with consumers, the role of innovation in product development, and the importance of staying true to your vision.
Listen to Nathan and Sheena discuss:
- Starting and scaling a clean beauty brand from scratch
- The importance of brand DNA in building a successful brand
- Leveraging personal passion and creativity in product development
- Navigating the challenges of early-stage entrepreneurship
- Strategies for positioning a brand in a competitive market
- The role of strategic partnerships, including landing Kosas in Sephora
- And much more beauty brand advice...
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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In this episode, Hudson Leogrande, the founder of Purely White Deluxe and Comfrt, shares his remarkable journey from packing products in his mother's basement to building two multimillion-dollar brands.
Hudson discusses the early struggles of launching Purely White Deluxe, including the challenges of marketing a teeth whitening product with no prior experience and the breakthrough moment when he discovered the untapped potential of Snapchat.
He also dives into the creation of Comfrt, a brand born from his personal struggles with anxiety, and how he used the same influencer-driven strategy to scale the business rapidly.
- Hudson’s journey from a basement startup to a global brand
- The challenges and successes of launching Purely White Deluxe
- How he leveraged Snapchat to build a strong customer base
- The creation of Comfrt and its unique approach to alleviating anxiety through clothing
- Hudson’s approach to influencer marketing and how it drove massive growth
- Insights into scaling an e-commerce brand in today’s digital landscape
- Many more valuable insights for entrepreneurs
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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Today, we're diving into another episode from the Foundr Archives to revisit our interview with marketing guru and multiple New York Times bestselling author Seth Godin, who explains why you should focus less on doing what you're told and more on doing work that's worth doing.In order to take advantage of the unique opportunities afforded by our times, some rules just have to be broken. Some people just get it. They grasp the spirit of the times in ways that ordinary people don't. They understand the patterns and progression of history, and can interpret current events and trends with rare wisdom and insight. Seth Godin is one such person. You might say his knowledge about the world of business borders on the prophetic. You could also safely say Seth Goden is a man who sees the world not for what it is, but for what it could be. He's in the business of change: predicting it, implementing it, and watching it unfold. You've probably seen his TED talks, his books, his blog, his podcast; he's the one of those characters who are grounded, yet somehow still larger than life. For those late to the Godin party, he's a marketing guru, founder of Squidoo.com and world-renowned author of 17 business bestsellers including Linchpin, Unleashing the Ideavirus, Tribes, and Purple Cow. For a man who understands tribes, he has proved time and again that he can walk the talk, building, in the process, a legion of raving fans-people who thrive on his entertaining blend of business and sociology. In this interview you will learn:- How to know when to ship a project and when its ready to be released into the world - Why perfect doesn't exist- The best analogy we have ever heard for good marketing- Seth's failures- Why it's YOUR turn!- The importance of blogging every day- & So MUCH MORE!Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.comInstagramYouTubeFacebookXLinkedInMagazine
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In this interview, Rina Gocaj and Floriye Elmazi, the co-founders of SISTERWOULD, share their inspiring journey of creating a beauty brand that prioritizes inclusivity and purpose. From struggling with postpartum hair loss to discovering the need for better hair care solutions, Rina and Floriye explain how their personal experiences led to the creation of SISTERWOULD. They dive into the challenges of developing their innovative products, including the decision not to patent their tactile imprinting system to encourage industry-wide inclusivity. The duo also discusses their strategic pre-launch efforts, which included building a community and leveraging their backgrounds as influencers.
In this episode, learn learn:
- How to leverage personal experiences to create innovative products
- The importance of inclusivity in the beauty industry
- How to build a brand with purpose with a focus on community
- Strategic pre-launch marketing and influencer collaborations
- Overcoming challenges in product development and manufacturing
- Tactics for building customer loyalty and driving repeat sales
- And much more beauty brand advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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Today, we're diving back into the Foundr Podcast archive to bring back a true highlight of an interview with Airbnb co-founder, Joe Gebbia.
How do you raise capital for your startup? Well, if you ask the co-founder of Airbnb Joe Gebbia, he’ll tell you what worked for him: Cereal. That’s right, the company that started with a single air mattress and grew to a $100 billion empire was kept afloat by selling custom cereal boxes. It was bizarre but it worked. Gebbia muses in this episode of the Foundr podcast: “We made $20,000 in breakfast cereal, and we're able to basically pay off our credit card debt...The cereal, funnily enough, was how we were able to help keep the options open for us until eventually, the invitation came for Y Combinator.”
In undoubtedly one of our most riveting episodes, Gebbia recounts his incredible journey from struggling to pay rent, to Airbnb’s first angel investor, to one of the biggest brands in the world and Gebbia’s incredible charity work. Gebbia is candid about how he overcame countless rejections and problems. Listen in as he shares specific advice for entrepreneurs looking to create the next industry disrupter:
“You can see what’s hot. You can go after an emerging industry... Or you can solve a problem. Your own problem. Airbnb was our own problem. We had a rent check that we couldn’t pay. And it forced us to come up with a new way of making ends meet.”
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
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