Episodes
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Numbers, numbers, math, numbers...
Did I totally freak you out? Don't run away. Pretty please!!! I promise you'll like this week's episode. I get to chat with THE Alison Ellis. The flower math gal. She loves her some flower number crunching.
The Amazing Alison Ellis of Floral Artistry and Real Flower Business
We got to chat about being a florist with integrity and getting to know what it entails to be a florist that offers more than middle of the road service. I really think this is a good episode, for sure if you're maybe newer to the floral industry. There is standard pricing and no, it's not a myth or just order whatever...it's part of running a business and keeping in business.
We may not have the glam life, but we have something special, and we work damn hard for it. I throughly enjoyed this chat with Alison. I hope you will too.
Alison has numerous ways to help you out:
Email templates, workflows, proposal writing, pricing, contract help, A full flower math course and a business course called The Art of Good Business!!!
and she has free content you can try on for size too:
Try A Free Course:
Flower Boss. A Free Training To Move Your Business Forward. Free!
In this free course florists get insights into how I set a minimum on weddings, how to book more weddings more quickly, how to get paid, how to handle customer complaints, how to answer the question “Are these flowers expensive?”, the importance of valuing your work as well as the worst business advice I ever took! Get it here.
Pricing Mistakes Florists Make. A 4-Part Series. Free!
My free 4-part series provides strategies to help florists nip these 4 major pricing mistakes in the bud. (Even experienced designers make mistakes from time to time, however, a few bad habits can mean big trouble for your bottom line.) Get it now.
Flower Boss 2. On Markups and Pricing. Free!
Understanding your pricing is the single most important thing you can do for your business. In this FREE course you’ll find 2 recordings from my Markups Mondays Live series. 68% of florists I surveyed said they are “moderately confident” in their pricing. If you ever ask yourself, “Does this look like a $75 arrangement?”, then this free course is for you!
Floral Crown Tutorial. Free!
This FREE video tutorial is a quick pro tip on how to make a floral crown and package it for delivery! In less than 6 minutes you’ll see how I make and package a headwreath for delivery. I hope you’ll take a few minutes to watch and I hope you’ll enjoy it.
Here's the link to the video I mentioned about adding in that one little rose extra...and how much it hurts your bottom line. Check it out on youtube.
Andrea Grist, Courtney Kroymann, Gina Thresher, Alison Ellis- Chapel Designers NYC 2016 Photo: Amanda Domouchelle
Thank you for listening! Have a flower filled weekend! Be sure to sign up for the podletter if you haven't already. Getting the word out to other creatives and florists is so helpful, be sure to fill in a friend, I would be so grateful!
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