Episodes
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AJ Eckstein (Founder & CEO of Creator Match) joins Mikael to discuss the emerging world of LinkedIn creator marketing and how brands can leverage professional influencers for B2B growth.
AJ's company Creator Match has run some of the biggest LinkedIn creator campaigns including Notion's viral "Notion Faces" campaign with 50 creators posting simultaneously, plus campaigns for HubSpot, BetterHelp, Teachable, and Wix.
Unlike traditional social platforms, LinkedIn creators typically maintain full-time corporate jobs while building influence in their professional niches - making them trusted voices rather than traditional influencers. The platform represents a massive blue ocean opportunity since most brands haven't tapped into creator partnerships on LinkedIn yet.
AJ explains that successful LinkedIn creators master "edutainment" - the balance between education and entertainment that works perfectly for B2B audiences. His free Chrome extension helps brands identify which creators are already doing sponsored content and provides analytics on engagement rates and top-performing posts. The key insight: LinkedIn creator marketing works because it combines the trust of professional recommendations with the performance of thought leader ads, creating organic-looking sponsored content that outperforms traditional LinkedIn advertising.
Tune into the full episode to learn how to build your own LinkedIn creator playbook!
HIGHLIGHTS:
0:00 Intro
1:48 AJ's bragging rights - major LinkedIn campaigns
4:45 What makes LinkedIn creators different
7:36 The creator opportunity and monetization
10:54 What makes a great LinkedIn creator
13:27 Why brands should use LinkedIn creators
16:54 The power of thought leader ads
18:57 Finding creators with Chrome extension tools
20:30 How to approach and work with creators
23:36 Key takeaways and blue ocean strategyConnect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with AJ - https://www.linkedin.com/in/aaron-aj-eckstein/ or visit creatorMatch.com -
Taylor McMaster (Founder of DOT & Company) joins Mikael to discuss client onboarding and account management strategies that help agency owners scale beyond the day-to-day operational bottlenecks.
Over the past 6 years, Taylor has helped over 12,000 agency owners optimize their onboarding processes through her fractional account management services. After running her own marketing agency and feeling burned out from doing everything herself, Taylor discovered her passion for account management and client relationships.
She pivoted to offer fractional account managers who work 10-20 hours per week, fully white-labeled within agencies to handle client communication and project management. The biggest challenge most agencies face isn't strategy or delivery - it's communication breakdown with clients who don't know who to contact or feel left in the dark about project progress.
Taylor's four-pillar framework (onboarding, project management, agency structure, and communication) helps agencies audit their current processes and systematically improve client retention. The key insight: agency owners should focus on what they do best (strategy and results) while having skilled account managers handle the operational heavy lifting.
Tune into the full episode to learn how to remove yourself as the bottleneck in your agency!
HIGHLIGHTS:
0:00 Intro
2:12 12,000 agencies helped
4:18 From agency owner to account management specialist
6:51 The first client success story
9:03 Scaling across different agency types
11:39 The origin of "Dot & Company"
12:15 The four-pillar framework for account management
14:36 Most common agency problems
15:39 Why onboarding is make-or-break
18:33 Handling client expectations about working with the founder
20:27 The business impact of better account management
22:06 When is the right time to hire account management?
24:18 Where to connect with Taylor
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Taylor - https://www.linkedin.com/in/taylormcmaster/ -
Missing episodes?
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Chris Silvestri (Founder of Conversion Alchemy) helps series A - C B2B SaaS companies increase their conversions by improving their messaging. By applying his copywriting and positioning skills, his clients have seen their conversions improve anywhere from 30 - 200%.
Chris started out as a software engineer, but later on pivoted to solopreneurship. Before Conversion Alchemy, he explored and experimented with different business models including Amazon FBA and writing SEO blogs. What really stuck out about copywriting for Chris was the buyer psychology element, as well as how close you are to driving revenue-centric outcomes.
The reason why AI can’t magically bring outcomes from generating copy is because the fundamentals are broken. First thing is you need to have strong positioning - know what you do, who you do it for, and why you’re unique. Next comes messaging - understanding why people should care and how to frame it. Next, Chris recommends using Claude to set up your writing project, which he elaborates more on in the full conversation.
Tune into the full episode to learn how to use AI in B2B copywriting!
HIGHLIGHTS:
0:00 Intro
3:17 How Chris learned copywriting
5:30 Frameworks vs Formulas
7:50 The reason why AI copy sucks & how to improve
16:42 Is AI destroying the copywriting industry?
19:16 The future for copywritersConnect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Chris - https://www.linkedin.com/in/christophersilvestri/
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Jake Hundley (CEO of Evergrow Marketing, Host of The Agency Growth Podcast) operates in the landscaping & lawn care industry. To date, 100% of their business has come inbound - which is a dream state for most agency owners.
Jake and his co-founder Cody both worked at agencies prior to founding their own, and they recommend doing the same to anyone looking to become an owner. When they set up their flow, Jake and Cody picked tools that were easily scalable and repeatable, as productization was their number one priority from the start.
Even though local lead gen is their speciality, they still reject clients outside of the landscaping and lawn care industries, as their internal processes aren’t fully fleshed out for other industries and they see no value in trying to expand their offer due to how many operational difficulties custom offers bring.
Tune into the full episode to learn how to better productize your service!
HIGHLIGHTS:
0:00 Intro
4:24 Revenue retention for seasonal businesses
5:42 You need to prioritize scalability
8:14 Different industries require different budgets
10:13 How Jake closes new business
12:41 Time is the only finite resource
15:36 The profit-first system
18:12 Jake’s growth plans
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Jake - https://www.linkedin.com/in/jake-hundley/ -
Bianca Blake (Co-Founder of Klickrr) is an expert in leveraging text-messaging as a marketing channel.
Texting is a heavily underrated marketing channel. Before founding Klickrr, Bianca ran marketing for various corporations. After getting fed up with the corporate life, she found a few contractor opportunities that ultimately grew into a consultancy she ran for 5+ years.
Bianca’s text messaging playbook consists of a high quality list segmented based on relevance, that you consistently engage with by sending messages that are below 160 characters without any special characters. From there, you need to analyze the data and optimize accordingly.
Tune into the full episode to learn how to turn text messaging into a competitive marketing advantage!
HIGHLIGHTS:
0:00 Intro
4:16 Bianca’s journey into entrepreneurship
8:07 The Do’s and Dont’s of text message marketing
12:39 The Text Message Marketing playbook
18:07 Where does text messaging fit into your strategy?Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Bianca - https://www.linkedin.com/in/biancablake/
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Patrick Ward (VP of Marketing, Formula.Monks at Media.Monks) joins Mikael to help marketers figure out what it takes to become a truly legendary marketer. He’s constructed world-class campaigns with such global multi-billion dollar clients & partners as Google, Nike, Walmart, Sony, Allianz, Fiji Airways, Oracle, and The U.S. Space Force.
What many software providers seem to forget is that they’re fundamentally competing with the status quo, not their category rivals. Even at huge conglomerates, the status quo might be an excel sheet or a few Google Docs. As a marketer, if you allow yourself to live in an advanced tech and automation echo chamber, there’s a good chance your message will never resonate and you’ll have a hard time truly weaving in the customer's mindset - which should be your top priority.
Tune into the full episode to learn how to master the Marketing Mindset!
HIGHLIGHTS:
0:00 Intro
1:10 Patrick’s world-class portfolio
2:09 The fundamentals stay the same
3:58 Builders vs Sellers
6:28 Understand the customers mindset
9:10 What is the Marketing Mindset?
11:59 The 5 Mindset Shifts
20:16 How to apply this framework?Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Patrick - https://www.linkedin.com/in/patrickjamesward/
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Chris Roche (CEO of Catalyst Consulting) joins Mikael to discuss the bottom of the funnel (BOFU) for B2B tech. Chris is an ex-CRO who founded his agency 3 years ago, which has now grown to over 7 figures in ARR.
One hugely impressive stat about Catalyst Consulting is that Chris has been able to scale the agency to 7 figures with only around $10k spent in paid advertising. Chris attributes their organic growth to their ability to deliver tangible ROI to their clients, and due to their current fixed capacity it would be redundant to invest further in marketing their service.
When Chris evaluates clients, they typically look for a minimum of $25k ACV for a sales-led organization, or a 6-12 month CAC payback period for a PLG company. These aren’t the only metrics that matter though - most early stage startups think that they know their true numbers, when in reality they haven’t accounted for sales commissions, trial-to-purchase conversion rates, or other data that is missing from their calculations and CRM.
Tune into the full episode to learn how focusing on BOFU drives real ROI!
HIGHLIGHTS:
0:00 Intro
2:09 Chris’s entrepreneurial journey
4:29 Scaling to 7 figures organically
6:03 The analytical edge
7:54 PLG vs Sales-Led
9:47 You don’t need a crazy tech stack
10:31 Fix your CRM data ASAP
14:37 Are paid ads the right move for your business?
15:45 The revenue metrics that matter
18:04 LinkedIn Success = Strong ICPConnect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Chris - https://www.linkedin.com/in/thechrisroche/
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Lindsey Carnett (CEO & Founder of Marketing Maven, Author of The Marketing Maven Method: Secrets of a Maven) joins Mikael to help agency owners differentiate between brand and performance marketing, and better understand how to approach PR.
Brand Marketing & PR often get neglected in favour of performance marketing due to it being more difficult to measure the ROI of brand initiatives. Instead of thinking about the direct ROI of every campaign, to properly measure brand you need to focus on metrics such as conversation rates and sales velocity, as the goal here isn’t simply generating leads - it’s increasing the overall trust in your company.
Crafting a good brand message requires understanding your business objectives, reverse-engineering a plan based on other success stories, and building a bespoke strategy based on this competitive analysis. Then, you need to swim with the grain enough to look like a real player in your space, while figuring out how you’ll approach your unique messaging to stick out.
Tune into the full episode to learn how to better balance Brand and Performance Marketing!
HIGHLIGHTS:
0:00 Intro
3:12 Lindsey’s PR experience
4:21 Trust brings ROI
7:01 Lindsey’s creative journey
10:12 The Marketing Maven Method
12:45 What makes a good brand message?
16:55 Be the right level of unique
18:55 Quirky, Timely, Local, Hard News, Personality
20:09 Quirky vs Personality
21:48 SummaryConnect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Lindsey - https://www.linkedin.com/in/lindseycarnett/
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Robert Glazer (5x Entrepreneur, #1 WSJ & USA Today Best Selling Author, Top 0.1% Podcast Host) is an expert in all things affiliate marketing. His affiliate journey started with the realization that cost-effective lead sources are the lifeblood of business, and at the time content partnerships were a brand new niche that could provide exactly that.
To date, Robert has written 7 books, earning prestigious titles such as the number 1 spot on The Wall Street Journal and USA Today. His first book, “Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing“, came from a ton of industry conversations regarding the subject.
Tune into the full episode to learn how to approach affiliate marketing in 2025!
HIGHLIGHTS:
0:00 Intro
2:44 Roberts first tango with Affiliate Marketing
6:32 Creator success requires passion
9:32 The journey of writing 7 books
11:58 The different types of affiliate labels
16:42 How to build a solid partner program
19:16 Affiliate marketing isn’t easyConnect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Robert - https://www.linkedin.com/in/glazer/
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Phil Ranta (COO at Fixated) is a pioneer of the digital media revolution, working as a pre-YouTube professional web video producer in 2005, video content app creator before the smartphone revolution in 2007, an early exec in the MCN boom with two successful exits, and as the Head Gaming Creators at Facebook and Mobcrush, driving the live streaming and the creator-driven media paradigm shift. Phil joins the Funnel Vision Show to talk on founder-led brands and how to build one that generates revenue.
Becoming a content creator is the most popular career choice among Gen-Z, and in such a competitive market you can no longer just “wing it” and expect exceptional results. Phil refers to it as the ultimate get rich slow scheme, as you need to combine technical creator skills, creative innovations and a consistent publishing schedule to even have a chance at making a career out of it.
Tune into the full episode to learn how to thrive in the creator economy!
HIGHLIGHTS:0:00 Intro
2:56 How does the creator economy work?
5:14 How the creator economy has evolved
7:32 The modern creator playbook
10:02 What got Phil into the creator world
12:42 What does Fixated do?
15:03 What platforms are crushing it in 2025?
18:25 Success is not a guarantee
20:35 Building a LinkedIn followingConnect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Phil - https://www.linkedin.com/in/philranta/
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Stephanie Kelly (Chief Product Officer at Styles) started her career in marketing and communications before transitioning to executive coaching. After 15 years in marketing, including working with boutique agencies and in crisis communications, she experienced a health challenge that led to a profound career shift. She became passionate about helping people understand their behavioral tendencies and how to leverage them effectively.
In this episode, Mikael and Stephanie discuss the Styles assessment, a psychometric tool that analyzes how people behave under pressure. Unlike personality tests, Styles focuses on biological responses and behavioral tendencies. The assessment identifies four main styles: Control (visionaries focused 3-5 years ahead), Influence (relationship-focused people concerned with the present), Power (builders focused on the next 90 days), and Authority (data-driven analysts who look to the past to make sense of the future).
Stephanie explains how understanding these styles can dramatically improve marketing effectiveness by helping professionals tailor their communication, pitches, and content to match their audience's natural tendencies. She also shares practical ways to identify someone's style through observation and how to leverage this knowledge to build stronger teams and more effective marketing strategies.
Tune into the full episode to learn how to better understand yourself as a marketer!HIGHLIGHTS:
0:00 Intro1:10 How Stephanie went into coaching
3:31 From Marketing to Product
5:01 What makes Styles different
11:20 How to use assessments to become a better marketer
15:07 Have better conversations by assessing the other side
19:32 How different styles behave online -
Craig Rodney (Founder at The Agency Coach) helps agencies systemize their processes and scale. He started his first agency way back in 2002, grew the business, went through a merger and in 2013 sold his first business. After 2016, he started coaching other agency owners so they can follow his path.
The first big mistake that Craig had to pinpoint and solve in his agency was the fact that he was the go-to person for all of their clients. Even though this approach got them blue chip clients, he realized the same thing that most agency owners run into - you can’t scale yourself.
Delegation is hard when you’re a small agency owner. Being overly attached to your work and thinking you’re the only person who can deliver real quality normal, but it’s also a one-way ticket to staying in survival mode forever. Craig advises that you get out of survival mode as soon as possible by learning how to hire the right people - ones that allow you to devalue money and increase the value of time.
Tune into the full episode to learn how to properly scale an agency!
HIGHLIGHTS:
0:00 Intro
2:43 How Craig learned how to let go
6:04 You need to be ready to delegate
9:02 Survival mode decisions don’t scale
13:00 Leverage your time correctly
16:49 Mindspace matters mostConnect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Craig - https://www.linkedin.com/in/craigrodney/ -
Frank S. Pierce (3x CMO with enterprise sales expertise in Financial Services, Retail and Tech) joined the show to discuss how agencies can get out of the SMB space and secure upmarket clients.
While Frank started out in Marketing and has held 3 CMO roles, his latest career accolades are mostly in the realm of enterprise sales. As a marketer, he sat in on many client calls - which ultimately helped him understand the market better and got him interested in moving on to sales. Over the years, Frank has noticed that the salespeople who succeed no matter the circumstances are the ones who take their preparation very seriously.
Tune into the full episode to learn how to sell into F500 companies!
HIGHLIGHTS:
0:00 Intro
1:13 Three time CMO journey
2:53 How Frank went into enterprise sales
4:35 Preparation is everything in sales
7:55 How to effectively multithread
10:12 Identifying the right stakeholders
12:31 Be nice to the assistants!
13:49 The Enterprise Sales framework
17:01 Figure out what really mattersConnect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Frank - https://www.linkedin.com/in/frankspierce/
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Audra Carpenter (Founder of ATEC Dynamics and zindo+co) is an expert in utilizing AI in marketing. She’s worked with companies across the whole spectrum - from early stage startups all the way to the Fortune 500, providing services such as website building, AI implementation and overall strategy.
When it comes to AI implementation, Audra started with figuring out which parts of her daily workflow could be augmented to either reduce the time spent or automate completely. Now she’s combining multiple tools to create content at scale. What used to take 2 days now takes 10 minutes to draft, but Audra still recommends that you make your own edits and adjust the content so you won’t jeopardize your brand with low quality content.
Tune into the full episode to learn new ways how to use AI in marketing!
HIGHLIGHTS:
0:00 Intro
3:01 What’s the state of AI in marketing today?
6:41 The current state of AI in marketing
8:10 Creating AI content at scale
9:36 How to make AI sound on brand
11:49 Audra’s new content creation product
13:06 How the Marketing role is changing
17:41 Don’t get replaced by AIConnect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Audra - https://www.linkedin.com/in/audracarpenter/
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Phil Rivers (Founder of Growthpointe, 2 previous exits) has generated $200+M in email revenue for his eCommerce clients. The King of Klaviyo has acquired 500+ clients during his agency career.
Phil started creating email lists in 2005. After he graduated college, he joined a software company and started a marketing side hustle. At first, he was a generalist doing email marketing, web services and other small tasks. Realising that selling a jack of all trades service isn’t very profitable, he found a comfortable niche in email marketing.
Nowadays Phil is mostly focused on his nearshore business. He noticed that agencies spend way too much time hiring, and over the years Phil got really good at sourcing high quality candidates - so this transition came very naturally.
Tune into the full episode to learn how Phil scaled to 9 figures in client revenue!
HIGHLIGHTS:
0:00 Intro
2:01 The journey to $200M+ in Sales
7:51 How Phil built his own revenue engine
11:48 The 9 figure email revenue secret
16:43 The move to nearshore
18:07 How to increase your conversionsConnect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Phil - https://www.linkedin.com/in/thephilrivers/
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Jade Caillot (Founder of ELLEVATE) runs a specialized agency in accelerating the growth of women-founded and women-led businesses. As of December 2024, she’s also a Forbes featured Marketing Expert.
In simpler terms - they take businesses that aren’t sure how to scale to their goals and make their dreams a reality. They focus on helping companies make a difference in their market, build an engaged audience and get an ROI that accelerates quickly. They start off with auditing the leader as a person, and then move to the executive team. This helps ELLEVATE build a strategy that is bespoke, authentic and 100% aligned with the goals of their client.
Jade’s approach to running an agency that offers bespoke services is to always start off with the important details. Do they have the time, money and dedication to do this? From there, they move on to research, strategy and building out operations.
Tune into the full episode to learn how to operate a bespoke marketing agency!
HIGHLIGHTS:
0:00 Intro
3:05 Jade’s Marketing background
5:25 The ELLEVATE way of running an agency
6:34 The current service offer9:53 How to offer fully custom services
13:21 The balance between working in vs on your agency
18:34 Relatable messaging sellsConnect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Jade - https://www.linkedin.com/in/jade-caillot/
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Brian Ahmadi (CEO of Maximum Profits Agency) started his agency journey after many years in the US Navy. He helped his first batch of clients - bars - manage their social media accounts for $500/month and free drinks for his crew. They quickly spread through word of mouth and started getting clients left and right. Deployments halted their progress for a year, but once they resumed, they got a house together and success followed.
At Maximum Profits Agency, every team member is cross-functional. Brian believes in a structure where every employee is equipped with the skillset to fill any role. He also advises employees to choose their own preferred field and become masters at that individual craft while asking other team members for support in case they have specific skill gaps.
Tune into the episode to learn how US Navy Veterans run their agency!
HIGHLIGHTS:
0:00 Intro
3:04 From US Navy to running an agency
6:03 The value of in-person sales
9:04 Turning employees into founders
11:21 Focusing on everyone's strengths
16:22 Find people that you can trust
20:01 Just get to work!Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Brian - https://www.linkedin.com/in/brian-a-6a6393b7/
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Jonathan Cogan (Founder of Sephrina Strategy) is an agency leader, marketing strategist, brand consultant, coach, teacher and facilitator with a 20-year track record helping to launch and grow businesses, brands and campaigns in Canada, the U.S. and globally.
Jon is a big proponent of effectiveness leading to efficiency. Big networks and corporations love to make efficiency their North Star, but in doing so they strip their people of the ability to do truly exceptional work - the type that doesn’t fit into a fully pre-planned, timegated schedule. And the best part is, the work that gets done when you prioritize effectiveness ends up being more efficient, as it doesn’t require as many re-do’s and revisions.
The Effective Agency Playbook starts with understanding exactly what you’re trying to achieve and for who. Then you need to find your focus on how you’re going to execute. The way to make it work is by honing in on every single step in the process and having clear definitions and outlines. And it should not feel overly complex or confusing.
Tune into the episode to learn how to build a more effective agency!
HIGHLIGHTS:
0:00 Intro
4:12 Your agency needs to be special
6:06 Effectiveness leads to efficiency
8:51 Effectiveness is all about the people
10:53 The fundamentals never change
12:36 The value of outside perspectives
14:04 Everyone is in strategy
15:44 The Effective Agency PlaybookConnect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Jonathan - https://www.linkedin.com/in/jon-e-cogan/
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Marcel Petitpas (Co-Founder and CEO of Parakeeto), has helped 100+ agencies measure & improve their profitability through consulting and technology. Some of their clients have been able to decrease their overtime AND grow 90%+ YOY. He also hosts The Agency Profit Podcast - the only podcast that tackles the topic of agency profitability.
Agencies often have a hard time managing their cash. Between ever-decreasing margins due to oversaturation, clients expecting additional free deliverables and employee productivity not always matching the job description, owners struggle when trying to figure out a way to exit survival mode. Marcel points to clean, comprehensive data being step 1 of figuring out your true financial situation. Over the years he’s seen a lot of agencies fail even though they’ve really tried to improve their current state - and the number 1 issue has always been bad data.
Parakeeto built two different products that failed before adding a professional services wing and really exploding. A lot of what makes great SaaS tools - proper implementation, continuous feedback-driven roadmaps and a true focus on outcomes - is easier to build through a service.
Tune into the full episode to learn how to increase your agency's profit!
HIGHLIGHTS:
0:00 Intro
3:11 Marcel’s entrepreneurial journey
5:21 What does Parakeeto do?
7:15 Building a product for yourself
9:12 2 Failed SaaS products and the problem with data
13:41 Embrace professional services to grow your SaaS
17:40 How to 5x your agencies profitability
22:32 Grow your business by borrowing an audienceAccess the Agency Profitability Toolkit here: https://parakeeto.com/toolkit/?utm_source=Podcast&utm_medium=GuestAppearance&utm_campaign=Mikael+Dia
Access the Parakeeto Foundations Course here: https://parakeeto.lpages.co/the-foundations-course/?utm_source=Podcast&utm_medium=GuestAppearance&utm_campaign=Mikael+Dia
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Marcel - https://www.linkedin.com/in/marcelpetitpas/ -
Rob Da Costa (Business Owner, Agency Coach & Mentor), helps agency owners grow their agencies in a sustainable and profitable way. Having started, grew and sold his own agency, he has an in-depth understanding of the challenges agency owners face.
Back in 1992, Rob was a marketer for early tech companies. They kept trying to hire agencies but always ran into issues finding ones that could really move the needle. At the age of 24, Rob quit his job and started his first agency - CIT PR - which he grew to 25 staff members with revenues of £1.5m. That led him to a successful exit in 2003, after which he leveraged his experience to start a coaching business in 2007.
Most small agency owners get stuck being the delivery person instead of actually leading and growing the agency. To realistically start growing, agency owners need to change their focus towards structure, delegation and productization. After the 10+ employee mark, a leadership team also becomes a necessity to sustainably expand, as otherwise you’re split between internal and client strategy which causes one or the other to be neglected.
Tune into the full episode to learn how to turn your agency into a self-sufficient, profitable and sustainable business!
HIGHLIGHTS:
0:00 Intro
2:47 How Rob sold his agency and became a coach
6:17 Why people choose to hire Rob
10:45 How to build a self-sufficient agency
14:21 You need a leadership team
16:12 What if you can’t afford to hire?
19:51 Rob's best growth hackConnect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Rob - https://www.linkedin.com/in/robdacosta/
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