Episodes
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In this episode, Eric welcomes Spencer Honeyman, Chief Commercial Officer at Vi, for a deep dive into the game-changing impact of AI and data in the fitness industry. They uncover how predictive analytics and machine learning are transforming member engagement, curbing attrition, and fine-tuning marketing strategies. Spencer offers practical insights on personalizing fitness experiences with data-driven approaches and explores the potential of AI tools like ChatGPT to reshape the industry. They also tackle crucial topics like data privacy and the growing shift toward consent-driven data practices, providing actionable advice for fitness businesses to harness AI effectively and deliver better results for their members.
LINKS:
https://vi.co/
https://goteamup.com/
https://podcastcollective.io/
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In this conversation, Eric Malzone interviews Jeff Zwiefel, the former COO and President of Life Time Fitness, discussing his extensive career in the fitness industry and the evolution of Life Time and its new initiative, Miora. They explore the concept of longevity in fitness, the importance of a holistic approach to health, and how Miura aims to integrate various health services to improve overall wellness. Jeff emphasizes the significance of measuring success through both immediate and long-term health outcomes, highlighting the need for a seamless customer experience in the fitness industry. In this conversation, Jeff discusses the evolving landscape of health and fitness, emphasizing the importance of longevity and holistic health approaches. He highlights the critical role of addressing chronic inflammation and metabolic health, the potential of GLP-1 medications in combating obesity, and the integration of AI in personal health optimization. Zwiefel advocates for democratizing access to longevity solutions and envisions a future where fitness is synonymous with longevity, driven by consumer demand for better health outcomes.
Links:
https://goteamup.com/
https://podcastcollective.io/
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Missing episodes?
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In this episode, Eric Malzone sits down with Henrik Almers, a marine biologist turned entrepreneur who has made a remarkable impact on the fitness industry, particularly in micro gyms and coaches. Henrik shares his journey from starting a scuba travel company to running Coaches Congress, an event focused on helping gym owners and coaches with business development and educational resources. The discussion highlights the event's evolution, the importance of specialized knowledge such as nutrition and data-driven coaching, and plans for future global events. Henrik emphasizes the significance of community, actionable insights, and the potential for emerging markets in the fitness industry.
Links:
https://goteamup.com/
https://podcastcollective.io/
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In this episode of The Future of Fitness, Eric Malzone sits down with Lou DeFrancisco, Lindora's new president, to explore the exciting potential of GLP-1 medications in the realms of metabolic health, fitness, and weight loss. Lou shares his rich journey through the health and fitness industry and dives into Lindora’s 50-year commitment to weight loss and wellness. Together, they discuss Lindora's holistic approach, which blends behavior modification, ketogenic diets, and GLP-1s to address obesity. The conversation touches on Lindora's innovative franchising model, the legal landscape across states, and the long-term impacts of GLP-1s on fitness. Lou also shares insights on metabolic health, the future of hormone treatments, and Lindora's plans for nationwide expansion.
Links:
https://goteamup.com/
https://podcastcollective.io/
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In this episode, Scot Chisholm dives into his entrepreneurial journey, beginning with the founding of Classy, a forward-thinking charitable tech company, and leading to his latest ventures with Highland Summit and Haskill Creek. He opens up about his personal health challenges, which prompted him to explore holistic and preventive wellness approaches. This journey inspired him to create Haskill Creek, a modern, holistic alternative to traditional pharmacies like Walgreens. The conversation delves into the complexities of operating a retail model, the value of community and experiential retail, and the possibilities for scaling this innovative concept. Scot also shares insights on Highland Summit, a community and group coaching initiative for founders, discussing the impact of personal brand-building and real-world events in crafting a powerful brand identity.
Links:
https://goteamup.com/
https://podcastcollective.io/
https://www.instagram.com/scotchisholm/
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In this episode of The Future of Fitness, Eric sits down with Krissy Van to uncover the diverse world of fitness content creation. Krissy shares her journey from television to the fitness industry, highlighting a shift from competition to collaboration and the importance of tackling public scrutiny. Together, they address misinformation and fitness's critical role in healthcare today. Key topics include mental health integration, ethical questions surrounding GLP-1 drugs, and bridging generational perspectives in the industry. With insights into authentic influencer marketing and effective use of LinkedIn for meaningful connections, this conversation promotes a supportive, inclusive, and evolving fitness ecosystem.
Links:
https://goteamup.com/
https://podcastcollective.io/
Connect with Krissy: https://www.instagram.com/vanninvancity/
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In this episode, Nic McKinley shares his remarkable story, from being abandoned as a child and later adopted to becoming an Air Force pararescueman, CIA recruit, and successful entrepreneur. He clears up common misconceptions about CIA recruitment, sheds light on the intensity of military training, and highlights the power of persistence. Nic also talks about the creation of GoPills, an innovative nootropic, and its potential impact on the market. The discussion then shifts to his efforts in fighting human trafficking through DeliverFund, an organization that supports law enforcement with actionable intelligence. Nic underscores the need for community support and the importance of advanced technology in addressing this critical issue.
Links:
https://goteamup.com/
https://podcastcollective.io/
https://www.gopills.com/
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In this episode, Andrew Lachlan shares his journey from overcoming alcoholism and mental health struggles to founding Sauna House in Asheville, NC. He talks about the challenges and successes of building a wellness center, how COVID-19 impacted his business, and his decision to expand through franchising. The conversation touches on global bathing cultures, inspiration from Nordic simplicity, and the growing U.S. market for communal bathing experiences. Andrew highlights the importance of convenience, cleanliness, and experiential elements in wellness trends, along with the complexities of expanding a niche franchise. He also emphasizes the value of strong partnerships and his passion for advancing the wellness industry, inviting potential partners who align with Sauna House's vision and values.
Links:
https://www.saunahouse.com/
https://goteamup.com/
https://podcastcollective.io/
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In this episode, Jim Crowell & Jason Crowe, debut their joint discussion on the 'Future of Fitness' podcast. They dive into the fitness and wellness industry's current market trends, investor interests, and impactful factors shaping the field. They emphasize the growing focus on longevity within the industry and introduce their innovative venture, Proof3 —an endeavor aiming to redefine longevity fitness by merging group and personal training with advanced technology. The conversation also explores the psychological motivations behind longevity, the challenge of genuine behavioral change, and the specific goals that individuals often seek when pursuing a longer, healthier life. As they prepare to launch their first facility in Scottsdale, they seek collaboration and feedback, especially from locals, to refine their upcoming venture's offerings.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
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In this engaging discussion, host Eric welcomes back renowned fitness entrepreneur Mark Fisher, exploring the evolution of Mark's ventures over the past two years. Mark discusses his reduced operational role in Mark Fisher Fitness, the challenges and successes of the company's Zoom workouts, and the potential need for relocation due to post-COVID challenges in New York. He also introduces Alloy, his franchise gym model, and Business for Unicorns, a consulting and coaching company helping gym owners. Mark shares insights on changes in gym marketing, emphasizing the transition from early organic strategies to the current reliance on paid digital ads, and underscores the importance of diverse marketing tactics. The conversation also touches on the state of the fitness profession, its challenges, and the opportunities for growth through innovative business models. Mark closes by sharing future plans and his commitment to supporting the fitness industry's evolution.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
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In this episode of the Future of Fitness Podcast, Jim Donnelly joins us to explore the cutting-edge intersection of fitness, wellness, and advanced health solutions. Jim shares his personal experiences with stem cell treatments and his journey from building Restore Hyper Wellness to founding HumanLongevity Health. The conversation covers a range of topics, including integrative medicine, regenerative treatments, and the pursuit of functional longevity, all while emphasizing a personalized, holistic approach to health. Listeners will also gain insights into HumanLongevity's franchise model, the challenges in integrative medicine, and Jim’s passion for creating environments that inspire lasting health and wellness transformations.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
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In this episode, Eric Malzone welcomes back Steven Webster, CEO of Asensei, to discuss the evolution of digital fitness and technology. Steven shares insights from his keynote at the Connected Health and Fitness Summit, where he addressed the digital transformation in health and fitness, drawing parallels to the evolution of e-commerce. With over 10 years in the digital fitness industry, Steven talks about how companies like Peloton, Hydro, and Tonal have pioneered connected fitness and how Asensei is pushing the envelope by offering AI-powered movement recognition. He also touches on the future of the fitness industry, emphasizing how AI and tech will enhance both at-home and in-person experiences, creating personalized and effective workouts for users. This engaging conversation covers industry trends, coaching strategies, and the role of innovation in shaping the future of fitness.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
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In this engaging conversation, Robbie Bent, founder of Othership, discusses his journey from the corporate finance and tech sectors to pioneering a unique fitness and wellness movement. He shares insights into the conceptualization and growth of Othership, a revolutionary wellness space offering a mix of traditional bathhouse benefits and modern therapeutic practices. The discussion delves into the challenges of establishing such spaces in urban environments, the holistic benefits of immersive wellness experiences, and the future potential for Othership to expand into major cities across the U.S. and beyond. Robbie also shares personal anecdotes and the importance of community in the ethos of Othership, providing a glimpse into the company's mission to foster emotional well-being and social connection.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
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In this episode, renowned fitness coach and life transformer Todd Durkin discusses his multifaceted career as a gym owner, mastermind leader, author, speaker, and franchisor. With host Eric Malzone, Todd delves into his mission of changing lives through fitness, mindset coaching, and faith. He shares personal stories of battling severe health issues, including a back injury and sleep apnea, and how these experiences shaped his perspective and fueled his passion. Todd also provides insights into his latest project, ImpactX Performance, a franchise model merging fitness, recovery, life coaching, and optional faith-based support. Throughout the conversation, Todd emphasizes the importance of mindset, resilience, and authentic human connections in overcoming adversity and achieving personal and professional success.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
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In this episode, Juliet Starrett, Alex Alimanestianu, and Eric Malzone discuss recent developments and opportunities in the fitness industry. They cover personal summer experiences, including special trips and family activities, and delve into various earnings reports from leading fitness companies such as Lifetime, Xponential, Planet Fitness, and Peloton. The group analyzes the impact of the Blink bankruptcy and the upcoming IPO for MindBody. A significant portion of the conversation focuses on the rising importance of addressing women's health and fitness needs, especially those over 40, highlighting Dr. Stacy Sims' insights from a lengthy podcast with Andrew Huberman. The episode wraps up with a look at future opportunities in fitness, both in business models and potential impacts of GLP-1 medications on obesity rates.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
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In this episode of 'The Future of Fitness,' Eric Malzone welcomes Al Noshirvani to discuss the rapid advancements in the fitness technology space. They delve into the origins and evolution of the Fitness Technology Summit, the transformative potential of GLP-1s and AI in the industry, and the impact of in-club technology and wearables. Al shares insights from his extensive experience, including his tenure at MotionSoft and his current role at Alta Technology Group. The conversation also covers industry trends, the convergence of healthcare and fitness, and the future role of AI in personal training. Tune in to gain a comprehensive understanding of the fitness tech landscape and its promising future.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
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Julie Cartwright, President of Pvolve, shares the company's remarkable journey of growth and its evolution into an Omni-channel fitness brand. Drawing from her extensive background in home entertainment and fitness content, Julie delves into Pvolve's innovative approach to functional movement and resistance-based equipment. She highlights the company's dedication to women's health, longevity, and groundbreaking clinical studies that set them apart in the industry. The discussion also touches on the significant impact that celebrity spokesperson Jennifer Aniston has had on Pvolve's visibility and expansion.
Throughout the episode, Julie emphasizes Pvolve's commitment to a women-first perspective in fitness, focusing on effective and injury-free exercises. She provides a detailed overview of the business model, core methodology, and the brand's future aspirations. This conversation offers listeners a comprehensive understanding of Pvolve's unique position in the fitness industry and its ongoing mission to empower women through innovative, science-backed fitness solutions.
LINKS:
https://goteamup.com/
https://podcastcollective.io/
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In this episode, Dr. Paul Bedford dives into the generational differences shaping the fitness industry's recruitment and retention strategies, highlighting the impact of younger workers' tendency towards role-hopping and entrepreneurial pursuits. He reflects on how his unique background in nightclubs has influenced his approach to customer and staff experiences, and discusses the potential of older generations in the workforce. The conversation also explores the influence of technology on job roles, offering practical examples and comparisons between Millennial and Gen Z behaviors, while speculating on the future of fitness training and the role of AI in modern workplaces.
https://goteamup.com/
https://podcastcollective.io/
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In this episode, Brynn Scarborough, President and CEO of JK Products & Services, dives into the latest trends in wellness technologies and their growing influence on the market. Brynn and Eric discuss the increasing popularity of sauna and cold plunge therapies, the benefits of red light therapy, and the importance of incorporating wellness technologies into daily life. They also explore the evolution of sensory immersion and the changing commercial landscape of wellness tech. Brynn shares her personal wellness routine and emphasizes the crucial role of recovery in overall fitness. Additionally, she provides an insightful overview of JK Products & Services, highlighting their commitment to wellness technologies and their collaboration with major fitness chains.
https://goteamup.com/https://podcastcollective.io/
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In this episode of 'The Future of Fitness,' host Eric Malzone welcomes back Dan Uyemura for an insightful discussion. The episode explores Dan's unique journey, including his personal story of recovery from addiction and how it has shaped his professional and personal life. The conversation delves into the mission and recent innovations at PushPress, particularly their new insurance offering aimed at simplifying and protecting gym ownership. They discuss CrossFit's latest changes and its impact on the fitness community, along with the potential future of AI in the fitness industry. Dan also shares valuable insights on the challenges and opportunities of fundraising, specifically distinguishing between venture capital, growth equity, and private equity. Finally, Dan seeks advice from the industry on improving operational efficiency and networking as a CEO.
https://goteamup.com/
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