Episodit
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What if fertility care was more accessible and outcome-driven? Traci Keen, CEO of Onto Health, is on a mission to transform specialty healthcare by bridging the gap between general practitioners and fertility experts. With a background in finance, consulting, and health tech, Traci has built a business that helps people get earlier insights into their reproductive health—long before fertility struggles begin. In this episode, Brent Muller and Traci discuss why healthcare needs systemic change, how technology is streamlining fertility treatments, and what the future holds for patient-centered care.
🔹 Topics Covered:
✅ How Traci transitioned from finance to health tech entrepreneurship
✅ Why fertility care is often reactive instead of proactive
✅ The disconnect between general practitioners and fertility specialists
✅ How data-driven healthcare can improve patient outcomes
✅ The future of robotics, automation & smarter fertility solutions
⏱ Timestamps:
00:00 - Welcome & Introduction
00:30 - Traci’s Journey: From Finance to Building Onto Health
02:12 - Why Fertility Care Needs to Start Earlier in a Patient’s Life
05:33 - The Gaps in Women’s Healthcare & Why Generalists Need More Training
08:47 - How Onto Health is Partnering with Physicians to Close the Gap
12:20 - Why Healthcare is Slow to Change & The Barriers to Innovation
15:10 - The Future of Specialty Care: Automation, Robotics & Smarter Systems
19:02 - Using Data to Improve Patient Outcomes in Fertility
22:34 - What’s Next for Onto Health & Healthcare Innovation
26:07 - How to Connect with Traci Keen & Onto Health
Connect with Traci Keen & Onto Health:
🌐 Website: onto.health
💼 LinkedIn: https://www.linkedin.com/in/traci-keen/
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmullerhttps://valeogrowth.com/
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Kim Mahan’s career is a testament to the power of vision, resilience, and leadership in the tech industry. In this episode, we dive into her journey from launching a startup to becoming an influential figure in technology and business. She shares her insights on scaling a company, fostering innovation, and the lessons she’s learned along the way.
🔹 Topics Covered:
✅ The origin story of Kim Mahan’s startup
✅ Challenges of scaling a tech company
✅ Leadership lessons for entrepreneurs
✅ The future of innovation in the industry
⏱Timestamps
00:00 - Introduction
02:15 - Kim Mahan’s early career and inspiration
08:40 - The founding of her startup
14:55 - Overcoming obstacles in business growth
22:10 - Leadership strategies for success
29:30 - The evolving tech landscape
36:50 - Advice for aspiring entrepreneurs
42:15 - Closing thoughts
🌐 Website: http://maxxpotential.com/
💼 LinkedIn: https://www.linkedin.com/in/kimmahan/
📢 🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmullerhttps://valeogrowth.com/
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Puuttuva jakso?
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What does it take to scale a business, build strong leadership, and stay ahead in a competitive market? In this episode, Brent Muller sits down with Bob Bentz, an expert in business growth and strategic leadership, to discuss the key principles of scaling companies, fostering innovation, and navigating the challenges of entrepreneurship.
🔹 Topics Covered:
✅ The biggest mistakes businesses make when scaling
✅ Leadership strategies for sustainable growth
✅ How to adapt to changing market trends
✅ The role of mindset in achieving long-term success
✅ Lessons from Bob’s journey in business and entrepreneurship
⏱ Timestamps
00:00 - Welcome & Introduction
00:22 - Meet Bob: A Leader in Business Growth
02:10 - The Fundamental Challenges of Scaling a Business
06:45 - Leadership Principles for Long-Term Success
11:30 - The Power of Innovation & Staying Ahead of Trends
16:20 - Navigating Business Risks & Making Smart Decisions
21:15 - Bob’s Advice for Entrepreneurs & Business Owners
26:00 - Where to Connect with Bob
Connect with Bob:
💼 LinkedIn: https://www.linkedin.com/in/bobbentz/
🌐 Websites: purplegator.com, gatortexting.com
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmullerhttps://valeogrowth.com/
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How do you go from building a successful company to starting over with a brand-new vision? In this episode, host Brent Muller talks with Lisa Falzone, Co-Founder and CEO of Athena Security and former CEO of Revel Systems, about entrepreneurship, scaling businesses, and pivoting to new ventures. Lisa shares her journey from growing Revel Systems to 800 employees, selling the company, and launching Athena Security to create a safer world.
💡 Key Discussion:
🔹 Lisa’s journey from startup to acquisition
🔹 Lessons in scaling a company from 0 to 800 employees
🔹 The mindset needed for reinvention and leadership
🔹 How Athena Security is making an impact
⏳ Timestamps:
00:00 - Introduction to the episode
00:12 - Meet Lisa Falzone: Co-founder of Athena Security
00:26 - The journey from Revel Systems to Athena
01:00 - Scaling a company: Lessons from 0 to 800 employees
08:45 - Selling a business and the decision to start over
15:30 - The mission behind Athena Security
22:10 - Entrepreneurship, leadership, and overcoming challenges
30:45 - Advice for founders and those navigating career shifts
40:00 - Final thoughts and where to connect with Lisa
Connect with Lisa and Athena Security:
🌐 Website: https://www.athena-security.com/
💼 LinkedIn: linkedin.com/in/lisafalzone
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmullerhttps://valeogrowth.com/
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What if flowers could do more than just look beautiful? René Rodriguez, Founder and CEO of Speaking Roses, has turned traditional floral gifting into an entirely new industry—personalized messaging on real roses. His journey from entrepreneurship in Chile to building an international brand featured at the Oscars, Grammys, and even on Ellen with Tom Cruise is nothing short of remarkable. In this episode, Brent Muller and René discuss how branding, product innovation, and licensing have helped scale his vision worldwide.
🔹 Key Topics Discussed:
💡 How René built a business around customizable, long-lasting roses
💡 The shift from traditional floristry to personalized floral branding
💡 Why companies like Nestlé and Disney have used Speaking Roses
💡 The challenges of scaling a product that blends gifting and marketing
💡The future of customized experiences in branding & luxury markets
⏱ Timestamps:
00:00 - Welcome & Introduction
00:30 - René’s Background: From Chile to Building a Global Brand
02:12 - The First Big Break: How JCPenney & Nestlé Discovered Speaking Roses
05:33 - How Custom Roses Became a Global Sensation
08:47 - The Challenge of Scaling a High-Demand Floral Product
12:20 - Why Speaking Roses Shifted to a Licensing & Distribution Model
15:10 - The Future of Personalized Gifting & Branding
19:02 - Growth Lessons from Scaling Speaking Roses to 30+ Countries
22:34 - What’s Next: Expansion, Franchising & New Product Lines
26:07 - How to Connect with René Rodriguez & Speaking Roses
Connect with René Rodriguez & Speaking Roses:
🌐 Website: speakingroses.com
📧 Email: [email protected]
💼 LinkedIn: https://www.linkedin.com/in/renerodriguez1/
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmuller
#Branding #LuxuryGifting #PersonalizedMarketing #SpeakingRoses #BusinessInnovation #FutureProofedPodcasthttps://valeogrowth.com/
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Imagine living without access to clean water—something so basic yet life-changing. In this episode of Future-Proofed, Nick Jordan, founder of Wells of Life, has dedicated his life to solving this crisis and bringing clean water to communities in need. In this powerful episode, he shares the emotional stories behind the mission, the challenges of nonprofit work, and how anyone can be a part of the solution.
🌍 One well can change everything. Tune in to hear how Wells of Life is transforming lives—and how you can help.
🔹 What You'll Learn:
💧 The incredible journey behind Wells of Life
💧 How access to clean water creates ripple effects in health, education, and opportunity
💧 The toughest challenges in running a nonprofit (and how Nick overcomes them)
💧 Why faith and service drive lasting global impact
💧 Simple ways YOU can help bring clean water to those in need
⏱ Timestamps:
00:00 – Meet Nick Jordan: A Mission for Clean Water
03:10 – The moment that started it all
08:45 – How one well can change an entire community
14:20 – The biggest challenges in the fight for clean water
20:30 – Faith, service, and the power of giving back
27:15 – How YOU can be a part of this mission
🌊 Connect with Nick Jordan & Wells of Life:
🌐 Website: https://www.wellsoflife.org/
🔗 LinkedIn: linkedin.com/in/nickpjordan
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
💬 Let me know your thoughts in the comments!
📲 Follow me on social media: www.linkedin.com/in/brentmullerhttps://valeogrowth.com/
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💡What really drives people to buy? Marco Baldocchi, CEO and Neuromarketing Specialist of Neuralysis, is an expert in consumer neuroscience and neuromarketing, helping businesses understand how unconscious emotions influence buying decisions. From testing product packaging with biometric sensors to optimizing retail layouts with eye-tracking technology, Marco’s insights are shaping the future of branding and customer engagement.
In this episode, Brent Muller and Marco discuss how businesses can use behavioral science to boost marketing performance, improve product design, and create lasting emotional connections with customers.
🔹Key Topics Discussed:
✅ How consumer neuroscience helps brands predict buying behavior
✅ Why 95% of purchasing decisions are driven by emotions, not logic
✅ The role of eye-tracking, facial recognition & biometric feedback in marketing
✅ How brands like Coca-Cola, Disney & Apple use neuromarketing
✅ The future of customer experience, sensory branding & personalized advertising
⏱️ Timestamps:
00:00 - Welcome & Introduction
00:30 - Marco’s Background: From Marketing Strategist to Neuroscience Expert
02:15 - How Emotional Triggers Influence Buying Decisions
05:33 - Case Study: How Neuromarketing Helped a Supermarket Boost Sales
08:47 - Why Product Packaging Matters More Than Most Companies Realize
12:20 - The Power of Sensory Branding & Multi-sensory engagement
15:10 - Why Big Brands Use Biometric Research to Optimize Ad Campaigns
19:02 - How Facial Recognition & Pupil Dilation Reveal True Customer Reactions
22:34 - The Future of Retail & How Science is Reshaping the Shopping Experience
26:07 - How to Connect with Marco Baldocchi & Learn More
Connect with Marco Baldocchi:
🌐 Company Websites: marcobaldocchi.com, on-web.net
🌐 Personal Website: me.marcobaldocchi.com
📧 Contact: [email protected]
💼 LinkedIn: https://www.linkedin.com/in/marcobaldocchi/
🎙️Listen to his Podcast: Neuromarketing: Tap Into the Customer's Brain Podcast (Available on Spotify & Apple Podcasts)
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
📲 Follow me on social media: www.linkedin.com/in/brentmuller
💬 Let me know your thoughts in the comments!
#Neuromarketing #ConsumerBehavior #EmotionalBranding #RetailInnovation #MarketingScience #FutureProofedPodcasthttps://valeogrowth.com/
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🚀 What happens when aging parents need to transition to senior living, but their home stands in the way? Phillip Vincent, CEO of Mom’s House, has built a real estate business focused on solving one of the most significant pain points for families: selling a home quickly to fund long-term care. With experience in real estate, direct response marketing, and senior care transitions, Phillip has developed a referral-based approach that helps families and senior living communities navigate this significant life event smoothly. In this episode, Brent Muller and Phillip discuss the future of real estate in senior living, why the demand for care is skyrocketing, and how families can prepare for the financial burden ahead.🚀
🔹Key Topics Discussed:
✅How Phillip transitioned from real estate development to senior living solutions
✅The flashpoint moment when families realize they must sell a home
✅Why 7 out of 8 senior living residents are women—and what that means for housing
✅The hidden costs of estate sales, downsizing, and Medicaid planning
✅How the boomer generation is reshaping senior living preferences
⏱Timestamps:
00:00 - Welcome & Introduction
00:30 - Phillip’s Journey: From Real Estate Investor to Senior Living Expert
02:15 - The Growing Challenge of Selling Homes for Senior Care
05:33 - How Mom’s House Provides a Faster, Smoother Transition
08:47 - The Real Cost of Estate Sales & Why Families Often Lose Money
12:20 - Why the Demand for Senior Living Will Double in the Next 5 Years
15:10 - How Families Can Plan Financially for Care Costs
19:02 - The Future of Senior Living & How It’s Changing
22:34 - What’s Next for Mom’s House & Real Estate Solutions
26:07 - How to Connect with Phillip Vincent & Mom’s House
🔗 Connect with Phillip Vincent & Mom’s House:
🌐 Website: momshouse.com
📧 Contact: [email protected]
💼 LinkedIn: https://www.linkedin.com/in/rematch/
🔔 Enjoyed the episode?
Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📲 Follow me on social media: www.linkedin.com/in/brentmuller
#RealEstate #SeniorLiving #Downsizing #BoomerGeneration #FinancialPlanning #MomsHouse #FutureProofedPodcasthttps://valeogrowth.com/
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What if getting a board seat was as easy as matchmaking? Martin Rowinski, CEO & Co-Founder of Boardsi, has built an AI-powered platform that helps executives find board positions while helping companies discover the perfect leadership fit. With a background in tech, consulting, and entrepreneurship, Martin shares how AI is disrupting executive recruitment, why diversity in boardrooms matters, and how automation is making board placement more efficient than ever.
Key Topics Discussed:
Martin’s journey from tech entrepreneur to board placement innovator
How AI-driven matchmaking is reshaping corporate leadership
Why executives should consider board seats as part of their career strategy
The growing demand for diversity & specialized expertise on boards
The future of AI in recruiting & corporate governance
Timestamps:
00:00 - Welcome & Introduction
00:30 - Martin’s Background: From Tech & Consulting to Boardsi
02:15 - How Boardsi Started & The Problem It Solves
05:33 - The Challenges Executives Face in Landing Board Seats
08:47 - How AI is Transforming Board Placement & Matching Candidates
12:20 - The Growing Importance of Diversity in Corporate Governance
15:10 - The Role of AI & Automation in Executive Search
19:02 - How Companies Can Find the Right Board Members More Efficiently
22:34 - The Future of AI-Driven Hiring & Leadership Development
26:07 - How to Connect with Martin Rowinski & Boardsi
Connect with Martin Rowinski & Boardsi:
🌐 Website: boardsi.com
💼 LinkedIn: https://www.linkedin.com/in/martinrowinski/
If you found this episode insightful, like, subscribe, and hit the bell for more expert discussions on leadership, AI, and corporate strategy!
#Boardroom #AI #ExecutiveRecruitment #Leadership #CorporateGovernance #Boardsi #FutureProofedPodcasthttps://valeogrowth.com/
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What if machines could see and understand the world like humans do? Jim Kernan, CRO of Luxonis, is helping companies bridge the gap between the physical and digital worlds using advanced vision technology. Luxonis builds high-performance spatial cameras that power robotics, automation, and industrial applications, from self-driving vehicles to precision manufacturing. In this episode, Brent Muller and Jim discuss how vision-powered technology is revolutionizing industries, solving real-world problems, and shaping the future of automation.
Key Topics Discussed:
How Luxonis helps machines “see” and make real-time decisions
Why computer vision is critical for robotics, automation, and manufacturing
The growing use of vision-based safety systems in healthcare & agriculture
How spatial cameras are improving efficiency in industrial applications
The future of computer vision and machine intelligence
Timestamps:
00:00 - Welcome & Introduction
00:30 - Jim’s Background: From Banking to Tech & Vision Systems
02:12 - How Luxonis Evolved & What Their Technology Does
05:33 - How Machines Process Visual Data & Make Decisions
08:47 - Real-World Applications: From Self-Driving Vehicles to Factory Automation
12:20 - How Computer Vision is Helping Improve Workplace Safety
15:10 - The Challenges & Opportunities in Scaling Luxonis
19:02 - The Future of Smart Vision & Human-Machine Collaboration
22:34 - How to Connect with Jim Kernan & Luxonis
Connect with Jim Kernan & Luxonis:
🌐 Website: luxonis.com
📧 Contact: [email protected]
LinkedIn: https://www.linkedin.com/in/jimkernan/
If you found this episode insightful, like, subscribe, and hit the bell for more expert discussions on automation, robotics, and business innovation!
#ComputerVision #Automation #MachineIntelligence #Manufacturing #Robotics #Luxonis #FutureProofedPodcasthttps://valeogrowth.com/
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What if you could enjoy your favorite foods—without absorbing all the calories? That’s exactly what Paolo Costa, President and Founder of BioLumen, has created. After years of research in polymers, digestion, and metabolic health, Paolo developed a breakthrough dietary fiber that expands in the stomach, reducing calorie absorption while supporting gut health. In this episode, Brent Muller and Paolo explore how BioLumen works, the science behind calorie trapping, and why modern diets are fueling metabolic disorders.
Key Topics Discussed:
Paolo’s journey from mechanical engineering to food science innovation
How BioLumen’s expandable fiber helps block calorie absorption
The difference between natural digestion and modern processed food intake
Why most diets fail and how the microbiome plays a crucial role
The future of AI-driven nutrition, personalized health, and weight management
Timestamps:
00:00 - Welcome & Introduction
00:30 - Paolo’s Journey: From Engineering in Italy to Silicon Valley Innovation
02:15 - The Science Behind BioLumen: How It Works
05:33 - The Problem with Modern Food & Digestion
08:47 - How BioLumen Expands in the Stomach to Reduce Calorie Absorption
12:20 - The Role of Fiber & Microbiome in Long-Term Health
15:10 - How AI & Machine Learning Are Assisting Food Science
19:02 - BioLumen vs. Traditional Diets: What Makes It Different?
23:14 - The Future of Functional Foods & Personalized Nutrition
26:07 - How to Try BioLumen’s “Munch Munch” Product
Connect with Paolo Costa & BioLumen:
🌐 Website: biolumen.tech
LinkedIn: https://www.linkedin.com/in/paolo-costa-69267322/
🛒 Buy Munch Munch: Available on Amazon & Shopify
If you found this episode insightful, like, subscribe, and hit the bell for more expert discussions on health, nutrition, and AI-driven food science!
#Nutrition #WeightLoss #Fiber #AI #GutHealth #BioLumen #FutureProofedPodcasthttps://valeogrowth.com/
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What if consumer products could be developed in half the time with better results? Kumar Srivastava, VP of Engineering at Turing Labs, Inc., is helping brands streamline the process of creating, testing, and launching new products. By using advanced technology to analyze ingredient compatibility, consumer trends, and market success rates, Turing Labs helps companies stay ahead of the competition. In this episode, Brent Muller and Kumar explore how modern tools are reshaping product formulation, overcoming supply chain disruptions, and making R&D faster and more cost-effective.
Key Topics Discussed:
How Turing Labs is transforming product formulation
Why traditional R&D cycles are slow and inefficient
The biggest challenges in product development and how to solve them
How companies are adapting to changing regulations and ingredient shortages
The future of data-driven product innovation and smarter formulations
Timestamps:
00:00 - Welcome & Introduction
00:30 - Kumar’s Background: From Microsoft to Product Innovation
02:12 - How Turing Labs is Helping Brands Create Winning Products
05:33 - Rethinking Product Development for Speed & Accuracy
08:47 - The Impact of Ingredient Sourcing & Supply Chain Issues
12:20 - Modern Tools for Compliance & Regulatory Adaptation
15:10 - How Technology is Reducing Costly R&D Mistakes
19:02 - The Future of Consumer Goods & Smarter Formulation Processes
22:34 - What’s Next for Turing Labs
26:07 - How to Connect with Kumar Sridhar & Turing Labs
Connect with Kumar Srivastava & Turing Labs:
🌐 Website: turinglabs.io
💼 LinkedIn: https://www.linkedin.com/in/kumarsrivastava/
If you found this episode insightful, like, subscribe, and hit the bell for more expert discussions on product development, innovation, and business growth!
#ProductDevelopment #Innovation #ConsumerGoods #Formulation #TuringLabs #FutureProofedPodcasthttps://valeogrowth.com/
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Why are businesses shifting away from email and toward AI-powered messaging? Nitin Seth, Co-Founder and CEO of Screen Magic Mobile Media Pvt. Ltd., has spent the last 20 years revolutionizing customer engagement through multi-channel messaging. His platform helps businesses automate and personalize communication across SMS, WhatsApp, RCS, LinkedIn, and more, creating a seamless customer experience. In this episode, Brent Muller and Nitin dive into how AI is transforming messaging, the challenges of compliance, and the future of business communication.
Key Topics Discussed:
How SMS Magic evolved from retail loyalty programs to enterprise messaging
Why AI-driven messaging is replacing traditional customer service channels
The impact of compliance laws like TCPA on business messaging
How chatbots & AI assistants are improving Response times and Conversion rates
The future of RCS messaging and why Google & Apple are pushing adoption
Timestamps:
00:00 - Welcome & Introduction
00:30 - Nitin’s Entrepreneurial Journey & Building SMS Magic
02:15 - The Shift from Email to AI-Powered Messaging
05:33 - How Businesses Are Using WhatsApp, SMS & RCS to Engage Customers
08:47 - The Impact of AI on Customer Support & Sales
12:20 - Compliance in Messaging: What Every Business Needs to Know
15:10 - The Future of RCS & AI-Driven Customer Engagement
19:02 - AI & Chatbots: The Balance Between Automation & Human Touch
23:14 - How SMS Magic Helps Businesses Scale Multi-Channel Messaging
26:07 - How to Connect with Nitin Seth & SMS Magic
Connect with Nitin Seth & SMS Magic:
🌐 Website: sms-magic.com
📧 Email: [email protected]
💼 LinkedIn: https://www.linkedin.com/in/tin-tin/
If you found this episode insightful, like, subscribe, and hit the bell for more expert discussions on AI, messaging, and business communication!
#ConversationalAI #MessagingAutomation #AI #CustomerEngagement #RCS #SMSMarketing #FutureProofedPodcasthttps://valeogrowth.com/
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How does AI fit into the future of real estate, automation, and smart infrastructure? Ian Marlow, CEO of Fitech, has spent over 20 years bridging the gap between real estate, technology, and finance, working with multi-billion-dollar portfolios. From building early cloud solutions before “the cloud” was mainstream to integrating AI and automation into real estate operations, Ian has seen it all. In this episode, Brent Muller and Ian discuss how technology is reshaping real estate, why AI adoption is accelerating, and how businesses can prepare for the next wave of automation.
Key Topics Discussed:
How Ian built Fitech into a leading real estate technology firm
The evolution of cloud computing, AI, and automation in property management
Why real estate has been slow to adopt AI & how that’s changing
The impact of smart building technology & predictive analytics
How AI is optimizing operational costs & increasing asset value
Timestamps:
00:00 - Welcome & Introduction
00:30 - Ian’s Career: From Actuary to Tech Innovator in Real Estate
02:12 - How Fitech Evolved & Became a Leader in PropTech
05:33 - Why Real Estate Has Been Slow to Adopt AI & Automation
08:47 - The Shift from Legacy Systems to AI-Powered Smart Buildings
12:20 - How Predictive Analytics is Changing Property Management
15:10 - AI’s Role in Security, Energy Efficiency & Building Automation
19:02 - Customization vs. Configuration: How Tech Needs to Adapt
22:34 - The Next Phase of AI in Real Estate & Business Operations
26:07 - How to Connect with Ian Marlow & Fitech
Connect with Ian Marlow & Fitech:
🌐 Website: https://fitechllc.com
If you found this episode insightful, like, subscribe, and hit the bell for more expert discussions on AI, real estate, and business innovation!
#AI #RealEstateTech #SmartBuildings #Automation #PropTech #FutureProofedPodcasthttps://valeogrowth.com/
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Why do most websites struggle to convert visitors into customers? Travis Logan, co-founder and CTO of Justuno has spent over a decade helping brands solve this problem through AI-powered conversion rate optimization (CRO). From reducing cart abandonment to personalizing the buyer journey in real-time, Justuno has helped businesses increase sales without increasing ad spend. In this episode, Brent Muller and Travis discuss how AI, data, and behavioral targeting are reshaping e-commerce, SaaS, and lead generation.
Key Topics Discussed:
How Travis built Justuno to improve conversion rates for brands
Why discount code searches hurt e-commerce revenue
The power of personalization & AI-driven user journeys
How Lead Capture & first-party Data Will shape the future of Marketing
The impact of rising ad costs & why website optimization matters more than ever
Timestamps:
00:00 - Welcome & Introduction
00:30 - Travis’s Journey: From Web Developer to CRO Expert
02:16 - How Justuno Started & The Problem It Solves
05:33 - Why Most E-Commerce Stores Lose Customers at Checkout
08:47 - AI-Powered Personalization: The Key to Higher Conversions
12:19 - Why Google & Facebook Ad Costs Are Rising & How to Adapt
15:12 - The Future of First-Party Data & How to Use It Effectively
19:02 - AI’s Role in Site Optimization & Lead Nurturing
22:34 - The Future of Justuno & Next-Gen CRO Tools
26:07 - How to Connect with Travis Logan & Justuno
Connect with Travis Logan & Justuno:
🌐 Website: justuno.com
💼 LinkedIn: https://www.linkedin.com/in/travis-logan-a2a93b3/
If you found this episode insightful, like, subscribe, and hit the bell for more expert discussions on e-commerce, AI, and business growth!
#Ecommerce #AI #ConversionOptimization #CRO #DigitalMarketing #Justuno #FutureProofedPodcasthttps://valeogrowth.com/
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What happens when an entire industry shifts overnight? Craig Ceccarelli, founder of Basement Fix, has spent decades navigating the home services industry, growing his business in basement waterproofing, foundation repair, and home improvement. But today, AI-driven marketing, lead aggregators, and private equity roll-ups are changing the game. In this episode, Brent Muller and Craig dive into how small businesses can compete against big money, optimize marketing in a digital-first world, and leverage AI for better branding and lead generation.
Key Topics Discussed:
How Craig built and scaled Basement Fix in a competitive market
Why Google Ads & AI bidding have made digital marketing harder
The Impact of lead aggregators & private Equity on home services
How AI is being used for dynamic ad targeting & branding optimization
The future of home improvement, customer acquisition & business growth
Timestamps:
00:00 - Welcome & Introduction
00:27 - Craig’s Journey: From Tech to Home Services Entrepreneur
02:15 - How Basement Fix Started & Became a Market Leader
05:33 - Why Google Ads Have Become a Pay-to-Play System
08:47 - How Lead Aggregators & Private Equity Are Reshaping Home Services
12:20 - AI & Automation in Marketing: Friend or Foe?
15:10 - The Battle for Leads: Competing with Big Companies
19:02 - Expanding Services vs. Expanding Geographically
23:14 - The Future of Home Services & AI-Driven Branding
26:39 - How to Connect with Basement Fix
Connect with Craig Ceccarelli & Basement Fix:
🌐 Website: BasementFix.com
📞 Call: 833-HOMESPEC
If you found this episode insightful, like, subscribe, and hit the bell for more expert discussions on home services, marketing, and AI-driven business growth!
#HomeImprovement #AI #LeadGeneration #PrivateEquity #BasementWaterproofing #FutureProofedPodcasthttps://valeogrowth.com/
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What happens when digital advertising becomes a black box? Platforms like Facebook, Google, and TikTok are pushing AI-driven automation, making it harder for marketers to control targeting and results. Nick Raschke, co-founder of Doe Media, has spent years mastering e-commerce growth, paid ads, and data-driven marketing, helping brands from startups to billion-dollar giants. In this episode, Brent Muller and Nick discuss why ad platforms are hiding more data, how AI is both helping and hurting marketers, and what businesses must do to stay ahead.
Key Topics Discussed:
How Nick built Doe Media from e-commerce to a 50+ employee agency
Why Facebook & Google are limiting advertiser control
How AI is changing ad targeting, creative, and campaign management
The rise of live selling and why it’s the next big trend in the U.S.
How brands can leverage AI tools like Claude & ChatGPT for ad copy & strategy
Timestamps:
00:00 - Welcome & Introduction
00:30 - Nick’s Journey: From E-Commerce Founder to Running a Global Ad Agency
02:16 - The Rise of Doe Media & Its Unique “Anti-Agency” Approach
05:33 - How AI is Reshaping Facebook & Google Ads
08:47 - The Problem with Automated Ad Campaigns & Data Restrictions
12:19 - Why Live Selling is Exploding & How Brands Can Use It
15:12 - AI in Marketing: How Doe Media Uses Claude & ChatGPT for Copywriting
19:02 - Data-Driven Growth: How to Build Better Customer Personas
23:14 - The Future of Advertising & Why Marketers Must Adapt
26:39 - How to Connect with Doe Media & Work with Nick Raschke
Connect with Nick Raschke & Doe Media:
🌐 Website: doemedia.com
📧 Free Ad Audit: doemedia.com
If you found this episode insightful, like, subscribe, and hit the bell for more expert conversations on digital ads, AI, and marketing strategy!
#DigitalMarketing #AI #FacebookAds #GoogleAds #LiveSelling #DoeMedia #FutureProofedPodcasthttps://valeogrowth.com/
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What if prosthetics could be 3D-printed and delivered in days instead of weeks? Tom Letourneau, founder of Letourneau Prosthetics & Orthopedics, has been at the forefront of orthotic and prosthetic advancements for decades. From starting as a cleanup assistant in a lab to running an international prosthetics business, Tom has seen the industry evolve from hand-carved wooden limbs to AI-assisted 3D imaging and printing. In this episode, Brent Muller and Tom explore the future of prosthetics, how AI and automation are revolutionizing the field, and what’s next for mobility technology.
Key Topics Discussed:
How Tom Built a multi-location Prosthetics Business from the Ground up
Why 3D imaging & printing are changing the speed of prosthetic production
How osteointegration is eliminating the need for traditional sockets
The challenges of insurance & regulations in the medical industry
Why the aging population is driving demand for advanced prosthetics
Timestamps:
00:00 - Welcome & Introduction
00:30 - Tom’s Journey: From Lab Assistant to Industry Leader
02:12 - The Evolution of Prosthetics: From Wood to AI & 3D Printing
05:33 - How 3D Imaging & Printing Are Cutting Prosthetic Wait Times
08:47 - The Rise of Osteointegration & What It Means for Patients
12:20 - The Biggest Challenges in Medical Insurance & Prosthetic Costs
15:10 - The Role of AI in Custom Prosthetic Fitting
19:02 - The Future of Mobility Technology & Robotics in Prosthetics
22:34 - Advice for Future Orthotists & Prosthetists
26:07 - How to Connect with Letourneau Prosthetics & Orthopedics
Connect with Tom Letourneau & Letourneau Prosthetics:
🌐 Website: llop.com
📧 Email: [email protected]
📞 Phone: 409-832-5005
If you found this episode insightful, like, subscribe, and hit the bell for more expert discussions on healthcare, AI, and innovation!
#Prosthetics #3DPrinting #HealthcareInnovation #AI #MedicalTechnology #FutureProofedPodcasthttps://valeogrowth.com/
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What if your side project turned into a multi-million dollar business? That’s exactly what happened to Amber Lowry, CEO and founder of Syssero, who started a consulting firm that grew to over 100 employees across North America—all while being a remote-first company since 2016. Now, she’s spinning off Systics, a SaaS product built to automate consulting workflows and boost efficiency using AI. In this episode, Brent Muller and Amber discuss scaling a remote team, overcoming leadership bottlenecks, and how to turn a service business into a product company.
Key Topics Discussed:
How Amber scaled Syssero from a small team to 100+ employees
The biggest challenges in remote team management
Why financial services companies are investing heavily in Workday
How AI & automation are revolutionizing HR tech & consulting
The strategy behind spinning off a SaaS company from a services business
Timestamps:
00:00 - Welcome & Introduction
00:30 - Amber’s Career: From Workday Consultant to Entrepreneur
02:11 - How Syssero Scaled & Became a Remote-First Success
05:33 - Overcoming Growth Bottlenecks & Leadership Challenges
08:47 - The Rise of Workday & HR Tech Adoption in Finance
12:19 - AI & Automation’s Role in HR & Payroll Optimization
15:12 - Why Amber Launched a SaaS Spin-Off, Systics
19:02 - Balancing a Service & Product Business
22:34 - The Future of AI in HR Tech & Workflow Automation
26:07 - How to Connect with Syssero, Systics & Amber
Connect with Amber Lowry, Syssero & Systics:
🌐 Syssero: syssero.com
🌐 Systics: systics.com
💼 LinkedIn: Amber Lowry
If you found this episode insightful, like, subscribe, and hit the bell for more expert discussions on remote work, SaaS, and AI-driven business growth!
#RemoteWork #HRTech #SaaS #Automation #Workday #FutureProofedPodcasthttps://valeogrowth.com/
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What does building a thriving commercial landscaping business take in a fast-changing world? Dana Groh, co-owner of Minnesota Sodding Company (MSC), has been in the industry for over two decades, working on high-profile projects like the Minnesota Twins stadium and managing large-scale commercial landscaping and sports field renovations. In this episode, Brent Muller and Dana explore the evolution of turf management, how AI is shaping the industry, and the biggest shifts in commercial landscaping.
Key Topics Discussed:
How MSC grew from a small operation to a commercial landscaping leader
The challenges of seasonal work and managing a specialized labor force
How AI is helping with process automation & project management
The impact of sustainability & irrigation technology on landscaping
The future of sports field renovation & commercial property development
Timestamps:
00:00 - Welcome & Introduction
00:30 - Dana’s Journey: From Horticulture Studies to Running MSC
02:12 - The Evolution of MSC & Expanding into Commercial Work
05:33 - The Unique Challenges of Sports Field Renovation
08:47 - High-Profile Projects: Working on the Minnesota Twins Stadium
12:20 - How AI & Automation Are Changing the Landscaping Industry
15:10 - The Future of Irrigation, Sustainability & Water Conservation
19:02 - Managing Seasonal Labor & Attracting Young Talent
22:34 - Growth Plans for MSC & The Biggest Opportunities in the Industry
26:07 - How to Connect with Dana Groh & MSC
Connect with Dana Groh & MSC:
🌐 Website: mnsodco.com
💼 LinkedIn: Minnesota Sodding Company
If you found this episode insightful, like, subscribe, and hit the bell for more expert discussions on landscaping, AI, and business growth!
#Landscaping #AI #SportsFieldManagement #Sod #Irrigation #CommercialLandscaping #FutureProofedPodcasthttps://valeogrowth.com/
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