Episoder
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Join us and our special guest, Justin Hochberg!
His name might not sound familiar to some, but you have likely watched one of his many successful shows like The Apprentice or The Profit or experienced his brand campaigns featuring Snoop Dogg, Barbie, Forever 21, and The Voice.
Justin is the founder and CEO of Virtual Brand Group, an award-winning company that designs, builds, and monetizes brands by integrating virtual and physical consumer experiences.
Today, Justin is partnering with Lionsgate Entertainment, the Hollywood film studio behind the Twilight franchise, to bring the series—which has grossed over $3.36 billion worldwide—into the digital realm.
Tune in as Justin dissects Forever 21's Roblox phenomenon, revealing how the fashion retailer achieved massive success with virtual fashion and avatar customization. Discover Lionsgate's strategy for bringing franchises like Twilight into gaming and explore how virtual fashion and innovative product bundling expand the film's audience. Learn how these ventures serve as testing grounds for product ideas and provide valuable consumer data.
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Join us and our special guest, innovator Haseeb Musa from Meta Reality Labs, as we decode the complex world of pricing skins in gaming. This episode explores how brands like Gucci and Balenciaga and platforms like Roblox and Zepeto transform digital goods from mere revenue streams into powerful marketing and research tools.
Key Highlights:
Exclusive insights into brand strategies for virtual wearable price tags The economics of digital fashion value across the gaming spectrum Pricing challenges and opportunities Ingredients for valuable virtual wearables: how design, scarcity, and consumer psychology spice up valueWe'll break down the systematic pricing factors driving the $50 billion in-game skins market, examining how artists, sports teams, and fashion houses create value in virtual realms. From the super scarce skins on Fortnite to Roblox's 1.6 billion avatar items sold annually, we'll explore the intricate balance between accessibility and exclusivity.
Discover the future of retail as forward-thinking brands redefine success by investing in digital infrastructures, crafting innovative strategies, and understanding the unique economic dynamics of virtual fashion.
Game-Changing Style is the premier podcast dedicated to fashion in gaming. Join us as we unveil the playbooks for building the world's greatest brands in gaming through digital fashion wearables and show how you can apply them as a founder, investor, business, or professional.
Our discussions with industry leaders and trailblazers provide valuable insights and uncover the innovations and strategies shaping how digital wearables are revolutionizing brand building in the gaming industry.
Game-Changing Style is the home of the Fashion in Gaming Awards. -
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With an estimated market size of $3.25 billion and 315 million global enthusiastic fans, esports has caught the eye of the fashion industry. Discover why sportswear labels like Nike, Adidas, and Puma, as well as luxury brands like Gucci, Ralph Lauren, and Burberry, are getting into the game and what brands need to know for a successful launch in this exciting and rapidly growing sport. Jorrel Batac, founder of esports consultancy SXNGA, joins us in breaking down the industry and outlines the opportunities available for fashion brands.
Game-Changing Style is the premier podcast dedicated to fashion in gaming. Join us as we unveil the playbooks for building the world's greatest brands in gaming through digital fashion wearables and show how you can apply them as a founder, investor, business, or professional.
Our discussions with industry leaders and trailblazers provide valuable insights and uncover the innovations and strategies shaping how digital wearables are revolutionizing brand building in the gaming industry.
Game-Changing Style is the home of the Fashion in Gaming Awards. -
South Korea's gaming market is a burgeoning opportunity for fashion brands, driven by the country's status as the fourth largest gaming market globally, with a market size of USD 20 billion in 2024.
Learn why K-Pop stars Black Pink, Itzy and Aespa are investing in the space and how brands like Gucci, Bulgari, Ralph Lauren, and Adidas are positioning themselves in the market to enhance brand visibility and consumer engagement.
Game-Changing Style unveils the playbooks for building the world's greatest brands in gaming through digital fashion wearables and shows how you can apply them as a founder, investor, business, or professional.
Episode Sections:
1:23 South Korea Gaming Stats
2:35 Market Revenue
3:55 Leading Game Companies
5:23 Gaming Culture
6:42 K-Pop Relevance
8:55 E-Sports Market
10:55 Zepeto
12:46 Zepeto vs Roblox
14:08 Brand Collaborations
15:29 Opportunities
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Discover how fashion brands capitalize on China's booming gaming market in our episode "Fashion in Gaming Opportunities in China." We investigate collaborations from Balenciaga, Louis Vuitton, Hermès, Burberry, Bulgari, and MAC Cosmetics, highlighting the wins and failures in boosting brand visibility and appeal to young consumers. Learn strategies for fashion and beauty brands to leverage gaming's cultural relevance in China, driving engagement and revenue in this dynamic merger of industries.
Game-Changing Style unveils the playbooks for building the world's greatest brands in gaming through digital fashion wearables and shows how you can apply them as a founder, investor, business, or professional.
Episode Sections:
1:16 The Chinese Fashion Market
2:23 China's Gaming Titans
3:48 Cultural Relevance
5:30 Notable Brand Collaborations
6:58 Consumer In-Game Spending
8:15 Challenges From Western Brands
9:03 The Rise of Mini Games
10:52 China's Booming E-Sports Market
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Welcome to the first episode of Game-Changing Style, where we explore the exciting convergence of the fashion and gaming industries.
Learn the playbooks for building the world's greatest brands in gaming through digital fashion wearables and shows how you can apply them as a founder, investor, business, or professional.
Join us as we set the stage for a dynamic series that will revolutionize your perspective on monetization in gaming.
