Episódios
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Welcome back to The Girls in Marketing Podcast!
In this episode, weāre diving into the latest marketing news thatās got everyone talking - from the rise of AI dolls on LinkedIn (yep, thatās a thing) to the newest updates from Canvaās Create event. Weāre also breaking down the Gen Z trends that brands really need to pay attention to including ethical branding, social media habits and travel inspiration.
Along the way, we unpack Metaās legal drama with the FTC, Instagramās lockable posts experiment, Ben & Jerryās unapologetic activism, Pepsiās ongoing identity crisis, and why everyday marketers deserve more credit. Itās a packed episode full of branding insights, big ethical questions and a reminder that marketing is constantly evolving and Gen Z is leading the charge.
Letās get into it.
Chapters:
00:00 Introduction and Major Marketing News
01:02 Canva Create Event Highlights
05:23 Meta's FTC Challenge and Its Implications
06:57 Instagram's Lockable Posts Experiment
10:06 Gen Z Travel Trends and Social Media Influence
16:06 Guess the Brand by Their Mission Statement
23:03 Personal Touch in Jewelry Branding
23:52 Ben & Jerry's Social Mission
24:38 Pepsi's Challenging Brand Identity
29:18 AI Doll Trend: Fun or Ethical Dilemma?
36:59 L'Oreal's 'Never Your Fault' Campaign
40:40 Celebrating Everyday Marketers
43:55 Podcast Wrap-Up
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Welcome back to The Girls in Marketing Podcast!
This episode is a packed one -from our biggest takeaways at Advertising Week Europe to the rising trend of employee-generated content, weāre diving into whatās hot in the marketing world right now.
We unpack Metaās controversial ad-free subscription model, Instagramās latest social updates, and what consumers really want based on fresh research. Plus, we share our take on some iconic April Foolās Day campaigns š
And weāre not stopping there. We answer your questions on career progression, including the balance between earning vs. learning, how to take the leap in your career, and why fast response time might just be your superpower.
If youāve been feeling stuck or just want the inside scoop on whatās shaping the industry right now, this oneās for you.
Chapters:
00:00 Introduction and Episode Overview
00:47 Advertising Week Europe Highlights
10:00 Meta's Ad-Free Subscription Model
16:59 Instagram and Social Media Updates
19:56 Consumer Research Insights
23:02 The Blue Drink Debate
23:18 AI and Customer Engagement
23:53 The Importance of Response Time
24:50 Your Questions Answered: Career Progression
25:55 Earning vs. Learning in Your Career
27:13 Taking the Leap: Career Advice for Women
31:58 April Fool's Day Campaigns
37:45 The Impact of Employee Generated Content
41:58 Conclusion and Wrap-Up
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Grab a ticket Advertising Week Europe 2025 here.
Welcome back to The Girls in Marketing Podcast!
In this episode, weāre breaking down Instagramās controversial AI-generated comments and exploring Googleās latest privacy move with shielded emails. We also dive into TikTokās push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today.
Plus, weāve got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Roverās bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Healthās impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget.
Itās a packed episode, filled with insights and campaigns!
Chapters:
00:00 Introduction
01:15 Instagram's AI Generated Comments
06:35 AI and Copyright Protection
10:31 Longer Videos on TikTok
14:21 Google's Shielded Email Update
17:06 Workplace Stress and Mental Health
23:55 Community Q&A
24:27 Top Tips for Growing a Corporate LinkedIn Page
26:28 The Importance of Organic Content on LinkedIn
29:10 Staff Picks: Noteworthy Campaigns
29:27 Jaguar Land Rover Rebrand: A Case Study
33:40 Advertising Week Europe Event
34:25 Brands Killing Their Products: A Trend?
40:28 Flo Health Campaign: Breaking Taboos
44:31 Creative Marketing on a Budget
46:38 Final Thoughts
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Welcome back to The Girls in Marketing Podcast.
In this episode, weāre spotlighting powerful International Womenās Day campaigns, including Tonyās Chocolonely, āSee What She Sees,ā and Refugeās āRed Flagā initiative. Weāre also unpacking major updates, including Instagramās standalone Reels app, Googleās AI-powered shopping, LinkedInās new connections-only feed, and Metaās Community Notes.
Plus, weāre diving into YouTubeās rising marketing influence, conversational ads, measuring campaign impact, PrettyLittleThingās bold rebrand, and National Trustās TikTok success.
Chapters:
Introduction 00:31
International Women's Day Campaigns: 01:16
Tony's Chocolonely Campaign: 04:00
See What She Sees Campaign: 10:04
Refuge Red Flag Campaign: 13:05
Latest Marketing News: 13:13
Instagram's Separate Reels App: 15:54
Google's AI Shopping Expansion: 21:21
LinkedIn's Connections Only Feed: 25:49
Meta's Community Notes: 29:18
Industry Research: Thrive in 2025: 30:37
The Importance of Multi-Channel Strategies: 31:37
YouTube's Growing Influence in Marketing: 34:40
Conversational Ads and DM Campaigns: 39:27
Measuring Campaign Impact: 44:16
PLT Rebrand: A Controversial Move: 49:59
National Trust's TikTok Strategy: 53:13
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Welcome back to The Girls in Marketing Podcast!In this episode, weāre exploring the latest updates in social media and tech, from YouTubeās plans for the future to TikTokās growing influence on the music industry. Weāre also breaking down Instagramās new dislike button and Googleās AI-powered career tool, Career Dreamer.What do these changes mean for marketers and content creators? And how can professionals stay ahead in an industry thatās constantly evolving?Social media and technology move fast, but weāre here to help you make sense of it all and stay ahead of the curve.
Chapters:00:00 Introduction
00:48 BuzzFeed's Positive Social Media Platform
06:55 Instagram's New Dislike Button for Comments
12:14 YouTube's Evolution and Future Plans
17:01 Google's AI Career Tool: Career Dreamer
20:21 TikTok's Impact on Music Discovery
26:57 The Impact of TikTok on Music Discovery
27:51 Insights from Marketing Experts
28:34 Understanding the Customer Journey
30:58 Optimising Customer Communications
39:53 Exploring New Brand Collaborations
43:44 Mr. Beast on Diary of a CEO
46:57 Burberry's Nostalgic Campaign
49:42 Final Thoughts and Wrap-Up
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Welcome back to The Girls in Marketing Podcast!
In this episode, weāre diving into the latest things shaking up the marketing world, from the battle between X and Threads to the growing burnout crisis in the industry. What do these changes mean for marketers navigating marketing and job market uncertainty? And how can professionals stand out in a competitive landscape while protecting their well-being?
Marketing is overwhelming, but we're here to break it down, help you stay ahead, and remind you that youāre not alone in this industry.
Chapters:00:00 Introduction04:25 The Turmoil of X and the Rise of Threads09:08 Apple's iOS Email Update and AI Summaries15:17 AI Usage in Marketing Roles20:25 Emotional Exhaustion in Marketing23:18 Understanding Company Culture and Support23:43 Self-Reflection and Managing Expectations24:17 Addressing Imposter Syndrome25:45 Navigating Internships and Job Applications27:29 Building a Standout CV and Interview Skills30:14 Effective Networking Strategies36:00 Charity Campaigns and Marketing43:43 Creative Marketing Campaigns46:51 Conclusion and Final Thoughts
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Welcome to Season 6 of The Girls in Marketing Podcast š
Weāre kicking things off with a deep dive into the latest social media shake-ups, from the potential TikTok ban to Instagramās ongoing identity crisis. What do these changes mean for marketers, brands, and creators? And how can businesses build long-term brand loyalty in a world where platforms are constantly evolving?
Chapters:
00:00 Welcome to Season Six!
00:19 Social Media Chaos: TikTok and X Updates
02:30 Diversifying Platforms: Lessons from TikTok Ban
06:03 Instagram's Identity Crisis
12:07 The Rise of Video Content Across Platforms
14:27 Industry Research Insights
17:23 TikTok as a Search Engine
23:52 Building Trust with Brands through Social Media
25:14 The Role of Social Media in Customer Journeys
26:26 Retaining Customers through Social Media
28:27 The Importance of Brand Transparency
31:55 Effective Email Marketing Strategies
35:16 Introducing a New Segment: Your Questions Answered
36:09 Insights from Jo Bird on Creative Marketing
38:17 The Value of Individuality in Marketing
43:27 Community Building and Customer Loyalty
47:37 Emotional Marketing Campaigns
50:51 Wrapping Up and Final Thoughts
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After a little break, weāre back with a brand-new season of The Girls in Marketing Podcast!
In this episode, weāre catching you up on everything weāve been up to: where weāve been, the exciting projects weāve worked on, and our reflections on some of 2024ās most interesting marketing campaigns, trends, and news.
Plus, weāre spilling all the tea about our fresh new format and new set for the season ahead! You can expect bi-weekly episodes packed with industry insights, the latest trends, marketing news, and in-depth discussions about the ever-changing world of marketing, with the occasional special guest.
If youāre a marketer ready to dive into marketing stories, actionable insights, and the latest happenings in our industry, you wonāt want to miss this one. Tune in and letās kick off this new chapter together!
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Weāre not crying, you areā¦
Welcome to the final episode of The Girls in Marketing Podcast Season 5! Today, Olivia sits down to revisit your favourite podcast episodes from this season.
Itās no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens!
Itās been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded.
In todayās episode, we are going to be diving back into your favourite moments from this Season. From creative discussions with Jo Bird to SEO strategies with Areej AbuAli, we really did cover a lot this season.
Make sure to check out our sponsors for this season:Find out more about Hostinger hereā ā ā ā ā š©āš»ā Find out more about Kingsbridge Insurance here š¤
As always, we are SO grateful for all your support on this season of the podcast. We know how much the podcast means to you all and we never take your support for granted.
Although the podcast is over, it doesnāt mean your learning and development with Girls in Marketing has to be too! You can check out the links below to see how you can get involved with us.
USEFUL LINKS:
Girls in Marketing Events Calendar: https://girlsinmarketing.com/events/
Register for DMIP2024: https://girlsinmarketing.com/digital-marketing-internship-programme/Take our Digital Skills Audit: https://girlsinmarketing.com/digital-marketing-skills-gap-audit/
Become a Girls in Marketing Member: https://girlsinmarketing.com/for-marketers/membership/
Thank you for your support and enjoy the episode!
Girls in Marketing
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Find out more about Hostinger hereā ā ā ā ā š©āš»ā Find out more about Kingsbridge Insurance here š¤
Welcome back to The Girls in Marketing Podcast! In this episode, we discuss the critical yet often overlooked aspect of a successful marketing career - your mental health.
Learning to prioritise and invest in your personal wellbeing as a marketer is tough, especially in a world where it is so difficult to switch off.
This episode delves into the teamās personal stories prioritising wellbeing alongside how to manage burnout and stress.
At Girls in Marketing, we think it is essential to have more difficult conversations like this one.
If you are currently struggling with your mental health, please seek support with the resources below:
MIND: https://www.mind.org.uk/Campaign Against Living Miserably (CALM): https://www.thecalmzone.net/guides/mental-healthSHOUT: https://giveusashout.org/Samaritans: https://www.samaritans.org/how-we-can-help/contact-samaritan/
Weāll see you next week for the final episode of this season of The Girls in Marketing Podcast!
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Welcome to another episode of The Girls in Marketing Podcast.
Today, we are joined by our final guest of Season 5 and itās a special one.
Joining us today is Sophie Lee, the incredible founder of Electric Peach, a decentralised brand and marketing agency working with some of the top talent in the industry.
Sophie has had an amazing journey in the marketing world so far, and weāre sure youāll learn lots from this episode. Weāll dive into:
-How Sophie got started in marketing
-Her role at Disney in Shanghai
-Her opinion on manipulation in marketing
-How to measure impact beyond just ROI.
This episode is a great episode to mark the final guest The Girls in Marketing Podcast Season 5!
If youāve loved our podcast so far, please like and follow our show. Weāll see you next week for the penultimate episode of The Girls in Marketing Podcast.
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Welcome back to another episode of The Girls in Marketing Podcast!
In todayās team episode, we dive deep into the world of networking. Weāll be discussing the essential skills you need to build and maintain a thriving professional network including what you should do and what you shouldnāt do at networking events as a marketer.
We discuss:
-Our opinions on networking
-How to network with intention
-What good networking etiquette looks like
-What to NOT do at networking events
If youāve been wanting to level up your networking game, this episode is packed with valuable insights to help you navigate the world of networking with intention.
Make sure you show our podcast sponsors the love too!
ā Find out more about Hostinger hereā ā ā ā ā š©āš»ā Find out more about Kingsbridge Insurance here š¤
See you next week for another episode!
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Welcome to another episode of The Girls in Marketing Podcast!
Today, we're diving deep into the world of branding with a special guest who has played a pivotal role in transforming a popular UK reality show, Love Island, into a brand recognised across the globe.
Lauren Watson has worked on the branding for your favourite shows, such as Love Island and Queer Eye.As the Brand Lead at ITV, she has created some of the most innovative and successful branding campaigns on television.
Her expertise in crafting brand stories and her passion for connecting with audiences have set her apart as a true leader in the field.In this episode, you'll discover:- The innovative strategies and marketing techniques that propelled Love Island to a global brand- Behind-the-scenes insights into the creation and execution of the show's branding and promotional campaigns.- Working at ITV and Universal Music Group, including a marketing campaign with Katy Perry- The common mistakes of bad branding- Tips and lessons from one of the industry's top marketing experts on driving brand loyaltyWhether you're a Love Island superfan, a marketing enthusiast, or someone curious about marketing and branding, this episode is packed with valuable takeaways. Tune in to hear the stories, strategies, and secrets that turned Love Island into a worldwide brand!If you enjoyed this episode, please like and follow our show. Weāll see you next week for another episode of The Girls in Marketing Podcast.
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ā Connect with Lauren Watson here.
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Find out more about Hostinger hereā ā ā š©āš»
Find out more about Kingsbridge Insurance here š¤
Are you considering a career change into marketing but don't know where to start?Join us in this insightful episode all about career-changing into marketing, where we unpack everything you need to know about making a successful transition. From identifying transferable skills to gaining relevant experience, the Girls in Marketing Team shares their personal journeys and practical advice for career changers.
We discuss:-How you can career change into marketing-Identifying and using your transferable skills
-Our personal journeyās into marketing
-Why marketing could be a good career for you
No matter what background youāre transferring into marketing from, this episode will equip you with the tools and confidence for your new marketing career path.
If you find this episode useful, please leave us a review and rating as it helps us continue making the podcast!
See you next week for another episode,The Girls in Marketing Team x
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Find out more about Hostinger hereā ā ā š©āš»Money is a taboo topic for many. However, that stops today.In this exclusive episode of the Girls in Marketing Podcast, we tackle the financial challenges faced by you in a Girls in Marketing community Q&A. We asked for your questions on Instagram and you sent in your problems.Topics covered in this episode include:- Pricing yourself as a marketer- Understanding if youāre being paid appropriately- Keeping a healthy cash flow when you work for yourself - Pitching for paid training opportunitiesNo matter what stage of your marketing career, this episode is packed with valuable insights and actionable advice to help you get financially stable. Tune in and get your money questions answered!If you want to get involved in future episodes, make sure you follow us on Instagram: https://www.instagram.com/girlsinmarketing/Remember to check out Hostinger by clicking here.
See you next week for another great episode!
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How can you make yourself more employable in the marketing world?
In todayās job market, itās never been more important to stand out but how can you do that in a market so saturated? In this episode of The Girls in Marketing Podcast, we show you how.
From creating your own career experience to identifying new opportunities, we discuss our own journeys into marketing and what we did to boost our career development on the way. This is a great listen to anyone wanting to broaden their marketing careers, make sure you listen until the end!
If you did enjoy this episode, please make sure you:-Rate and review our podcast
-Share the episode on social media
-Check out our sponsors via the links below
Check out our sponsors:
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ā Find out more about Kingsbridge Insurance here š¤
If you want to apply to our Digital Marketing Growth Programme, you can check it out here: https://go.girlsinmarketing.com/3UXd6Qg
See you next week for another great episode!
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Welcome back to another episode of the Girls in Marketing Podcast! Today, we have a special episode with the founder of one of the most powerful marketing communities around, Areej AbuAli.
Areej initially made a name for herself in the SEO world working with huge household names such as Zoopla and Papier. Areej is also the brilliant mind behind Women in Tech SEO, a global community that supports and empowers women in the technical SEO field.
In this episode, we dive into the world of technical SEO, exploring its complexities and the role it plays in your broader marketing landscape. Areej shares her journey, the challenges she faced, and how she built a thriving community that has become a vital resource for women in the industry.
This episode covers a range of marketing topics, including:
š» What Technical SEO is and how it relates to your wider marketing strategy
š Strategies you can implement to boost your SEO efforts
š¤© Taking the plunge of working for yourself
š² Building a community of thousands online
If you enjoyed this episode, please make sure to leave a rating and review as it helps The Girls in Marketing Podcast become even better.
Weāll see you next week for another great episode.
USEFUL LINKS:
ā Find out more about Hostinger hereā ā ā š©āš»
You can follow Areej here: https://www.linkedin.com/in/areejabuali/
Apply to our Digital Marketing Growth Programme here.
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Welcome to the Girls in Marketing Podcast! We are talking all about work/life balance and how to balance everything as a marketer.
It's a tricky skill to master and a perfect balance isn't always achievable, as discussed by the Girls in Marketing Team.
In this episode, we discuss:
Achieving a work/life balance How to balance your role as a marketer Why a 50/50 balance isn't always achievable How you can set healthy boundaries with workWe hope you enjoy this episode! If you do make sure to leave a rating and review for our show as it helps us make the podcast even better.
Check out our sponsors:
Find out more about Hostinger hereā š©āš»
Find out more about Kingsbridge Insurance here š¤
Thank you for all your support recently, it means the world to us! We'll see you next week with another fantastic episode with the founder of one of the biggest marketing communities around...
See you next week,
Girls in Marketing Team
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Today, we have an influencer marketing special for you on the podcast. We are joined by Lauren Stretch, Head of Influencer and Social Marketing at FaceTheory.
With a background spanning across a range of beauty and fashion roles, Lauren has leveraged her fascination with influencer marketing to build a career she loves.
Lauren has worked on some pretty cool influencer marketing campaigns, including ASAP Rocky, Sarah Ashcroft and Rachel Leary, so stay tuned until the end to hear all the influencer marketing tea.
Throughout her career, she has worked for brands like GUESS, Missguided, TooFaced, and now sheās working in influencer marketing at FaceTheory.
This episode discusses:š³ What working in beauty marketing is REALLY likeš¤ How career currency can boost career progressionš Lauren's favourite influencer marketing campaignsš§āš» Why the content marketing landscape is changing
If you want to see more guests like Lauren on the podcast, please go like and subscribe to our podcast as it really helps us out.
This is a great episode with Lauren, if you enjoy it make sure to share it with your marketing friends.
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Check out our main sponsor, Hostinger, to create your dream website: http://hostinger.com/girlsinmarketing š©āš»
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In the world of marketing, it's easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes.
In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data.
Topics discussed in this episode included:
The vanity metrics trap How to find meaningful metrics Vanity vs actionable metrics Valuable ways to measure marketing successHopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing.
See you next week for an episode about influencer marketing!
Girls in Marketing
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