Episodes
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How can you get clients to book in once they've looked at your Psychology Today or Counselling Directory profile? In this episode of the Good Enough Counsellors podcast, Josephine Hughes discusses the importance of building trust with potential clients in therapy. She explores client concerns about booking sessions and the effectiveness of video content in establishing a therapist's credibility. Josephine also addresses common fears around creating video content and encourages therapists to embrace visibility as a means to attract clients.
In this episode:
Why clients may feel nervous about paying in advanceHow directories provide a sense of safety for clientsThe ways that blogs and videos can showcase expertise and attract clientsWhy video marketing is crucial for engagementReassurance that authenticity is more important than a polished productionThe ways that video can address client concerns effectivelyWhat to consider when using video on your websiteHow using YouTube can also enhance discoverabilityKeywords
therapy, marketing, client trust, video marketing, counselling, online presence, therapist visibility, social media, client engagement, mental health
Chapters
00:00 Understanding Client Concerns
03:04 Building Trust Through Marketing
05:52 The Power of Video Marketing
09:49 Overcoming Video Anxiety
17:03 Final Thoughts and Community Engagement
Click HERE to join the 2024 Live Feed Challenge
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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Are you struggling to get started? Discover how to overcome your stuckness by exploring why starting new projects can feel impossible and how you can break through your inertia. Whether you're planning a private practice, group therapy sessions, or an online course, host Josephine Hughes dives deep into an understanding of what's holding you back.
In today's episode
How feeling overwhelmed, lacking confidence, and not knowing where to start are common challenges that can prevent people from getting started on projects.Breaking tasks down into smaller steps and seeking support and guidance can help overcome these challenges.Acknowledging and overcoming fears of judgment and rejection is important for moving forward with projects.Prioritising projects, making time for them, and taking small actions can lead to progress and success.Every step taken brings one closer to achieving their goals.Chapters
00:00 Introduction: Struggling to Get Started
02:05 Challenge 1: Feeling Overwhelmed and Unsure
06:01 Challenge 2: Lack of Time
08:51 Challenge 3: Fear of Judgment and Rejection
10:45 Digging Deeper: What's Really Stopping You?
14:04 Conclusion: Taking Steps Towards Your Dreams
Keywords
getting started, challenges, overwhelm, confidence, fear of judgment, fear of rejection, taking action, breaking tasks down, seeking support, prioritising, small steps, private practice, counsellors
Live Feed Challenge
Join Josephine's Live Video Feed Challenge Facebook group HERE
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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Missing episodes?
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Does the thought of not knowing enough about social media and technology put you off even trying to have a social media page? You're not alone. Listen to this episode to learn how much technical knowledge is actually needed and how you can still have an effective feed with minimal technical ability. The episode also contains post ideas for the month of October.
In this episode:
You don't have to be tech-savvy to use social media effectively as a therapist.Using personal photos and sharing meaningful experiences can be a powerful way to connect with potential clients.Canva is a user-friendly tool for creating graphics and visuals for social media posts.October offers various themes and awareness months/weeks that therapists can use to create engaging and relevant content, including ADHD Awareness Week, Halloween and autumn as a metaphor for changeMixing up the types of social media posts, including information, topical, and interactive posts, can help build a following and establish trust with potential clients.Advice on how many posts to share each weekKeywords
social media, therapist, fear, confidence, technical skills, communication, potential clients, October, awareness months, awareness weeks, themes, season, holidays
Chapters
00:00 Overcoming the Fear of Using Social Media
03:02 The Power of Social Media and Reaching Potential Clients
09:43 Ideas for Social Media Posts in October
12:47 Using Seasonal Themes and Metaphors
14:16 Creating Engaging and Varied Social Media Posts
15:42 Taking Action and Getting Started
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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Are you a counsellor intimidated by the idea of making a video for listings such as Psychology Today or Counselling Directory? Before you scroll by, listen to how videos can help you reach more clients and learn how to make a professional 15 second video.
In this episode:
Why incorporating video can transform your online presence and attract more clientsCommon concerns and how to overcome them - yes, even that fear of seeing yourself on screen!Practical tips for crafting a 15-second clip that encapsulates who you are and what you offerWhether you need any special equipmentKeywords
video creation, directory profile, connection with clients, 15-second video, tips for making a video, therapist on video, video marketing, SEO for therapists, Psychology Today, Counselling Directory
Chapters
00:00 Introduction and Importance of Video Creation
02:32 Benefits of Using a Video in Your Directory Profile
07:56 Tips for Making a Meaningful 15-Second Video
12:42 Creating a Good Video with a Smartphone
15:06 Overcoming Self-Consciousness and Making a Connection
If you'd like to join the Live Video Challenge for Counsellors, you can do so HERE. Go on, give it a go!
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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How can you use email counselling and how does asynchronous therapy work? Join Chloe Foster to hear all about how you can make your practice more flexible and accessible with email counselling. Chloe specialises in helping LGBTQ clients and she shares more about their therapeutic work together with a discussion on the importance of checking pronouns.
In this episode:
How choosing a niche, such as working with the LGBTQ community, can help attract clients who are specifically looking for a counsellor who understands their unique experiences.The importance of asking clients about their pronouns and creating a safe and accepting environment for LGBTQ individuals.How raising prices helped both to manage Chloe's client load and create space to develop other income streams. How email counselling provides flexibility for both counsellors and clients, and how asynchronous therapy eases the mental load on the therapistThe importance of effective training for email counselling to set clear boundaries, ensure effective communication and minimise misunderstandings.Keywords
email counseling, LGBTQ community, niche, pronouns, training, pricing, client load, email counselling, flexibility, pricing, boundaries, training, recorded courses
Chapters
00:00 Introduction and the Potential of Email Counselling
06:18 Choosing a Niche: Working with the LGBTQ Community
11:33 Creating a Safe and Accepting Environment: Asking About Pronouns
15:14 The Importance of Understanding and Accepting Transgender Individuals
20:10 Developing Resources: Enhancing the Value of a Counselling Practice
23:25 Setting Pricing and Boundaries: Maintaining a Sustainable Practice
24:24 Raising Prices in Private Practice
26:29 The Benefits of Email Counselling
32:06 Exploring Email Counselling
36:54 Developing Email Counselling Training
46:29 Embracing New Approaches in Counselling
Download Chloe's free guide on Email Counselling and check out the website HERE
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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What can you do if you're experiencing a slowdown in client enquiries and bookings? First, check your statistics to make sure what's actually happening. Next, see what you can do to improve your existing marketing. If you're fully utilising your current advertising spend, what other approaches can you take to promote your private practice? This practical episode helps you to identify ideas of how you can reach more potential clients.
In today's episode:
Comparing your client numbers over time can help you recognise seasonal fluctuations and alleviate doubts about your practice's success.Use the summer slowdown to focus on marketing efforts and attract new clients.High-touch marketing, such as word-of-mouth referrals, can be effective in reaching potential clients.Overcoming self-doubt and fear of rejection is crucial in taking action to address gaps in your schedule.Take practical steps, such as utilising marketing strategies and seeking support from peers, to grow your private practice.Chapters
00:00 Navigating Seasonal Fluctuations in Private Practice
04:01 Strategies for Addressing Gaps in Your Schedule
09:21 The Power of High-Touch Marketing
13:13 Overcoming Self-Doubt and Fear of Rejection
16:08 Practical Steps for Growing Your Private Practice
Keywords
private practice, slowdown, client numbers, seasonal fluctuations, marketing, client gaps in schedule, high-touch marketing, word-of-mouth referrals, summer slump, growing private practice
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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What do you do when you're faced with endings, cancellations and decreased client enquiries in your private practice? How can you handle the inevitable fear that arises? The fight, flight and fear responses are explored, together with practical advice on what to do.
In this episode:
Understanding how fight, flight and freeze manifest themselves in your practiceHow fear stifles creativity which is essential for marketingWhat neuroscience teaches about rest and creativityPractical tips for boosting creativityHow to organise time for marketing initiativesChapters:
00:00 Dealing with Reduced Client Numbers
02:09 Understanding and Managing the Fight, Flight, and Freeze Responses
05:01 The Role of Creativity in Marketing and Overcoming Fear
09:25 Rest and Allowing the Brain to Make Connections
13:11 Practical Tips for Marketing and Growing a Private Practice
16:01 The Importance of Self-Care in Marketing and Attracting Clients
Keywords:
reduced client numbers, private practice, fear, panic, fight response, flight response, freeze response, creativity, marketing, rest, brain connections, practical tips, self-care
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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What can you do to manage your social media presence over breaks and holidays? Listen to Josephine's struggles with turning off social media, the fear of missing out on clients and what to do about it. In the second half of the episode, Josephine provides ideas for social media posts in September, focusing on themes such as fresh starts, transitions, and awareness days.
In this episode:
Taking breaks from social media is important for mental health and well-being.Scarcity thinking can lead to anxiety about missing out on clients, but it's important to acknowledge that there is plenty of support available.Setting boundaries and modelling self-care is essential for maintaining a healthy social media presence.Social media ideas for the month of SeptemberLearn how to use the following social media dates:
World Suicide Prevention Day (10th)Youth Mental Health Day (19th) – Theme: #ControlTheScrollSexual Health Awareness Week (11th)Bisexuality Awareness Week & Bi Visibility Day (23rd)Celebrate quirky days such as Ginger Cat Appreciation Day (1st), Read a Book Day (6th), Blame Someone Else Day (13th), Batman Day (21st), Ask a Stupid Question Day (28th).
Chapters
00:00 Introduction
01:11 Struggles with Taking Breaks from Social Media
03:39 Overcoming Scarcity Thinking and Setting Boundaries
06:07 Managing Social Media Presence During Holidays
10:24 Ideas for Social Media Posts in September
16:34 Conclusion
Keywords
social media, breaks, holidays, scarcity thinking, self-care, boundaries, fresh starts, transitions, awareness days
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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Is it true that you have to be "sorted" to be a counsellor? Josephine interviews Samantha Lee about her journey into private practice counselling and how she uses inner child therapy. Samantha shares her initial struggles and insecurities as a counsellor and how she overcame them. She discusses her experience with building a business page and finding her authentic voice through poetry and describes the importance of inner child work. The interview ends with a plea to therapists to consider what constitutes a "successful" private practice and how this is individual based on your circumstances.
In this episode:
Samantha's transition to being in private practiceBeing open and honest about struggles and insecurities as a counsellor can help clients feel more comfortable and understood.Inner child work can be a powerful tool in counselling, helping clients understand and heal from past experiencesWhy therapists find it helpful to do their own inner child work before using it with clientsBuilding a private practice takes time and involves various stages and elements that need to be worked through gradually.Success in private practice is not determined by the number of clients or working full-time, but by adapting the practice to suit individual needs and maintaining self-care.Self-care and setting boundaries are crucial for therapists to avoid burnout and maintain their well-being.Having multiple income streams, such as courses, can provide stability and support during challenging times.It is important to prioritise long-term goals and consider how the private practice will be managed in the future.Keywords
counselling, therapist, inner child, struggles, authenticity, vulnerability, continuous professional development, learning, inner child work, personal growth, courses, private practice, self-care, boundaries
Chapters
00:00 Introduction and Struggles as a Counsellor
04:04 Finding Authenticity Through Poetry
11:36 The Power of Inner Child Work
15:55 Embracing Vulnerability as a Counsellor
25:27 The Importance of Continuous Professional Development
26:28 The Power of Inner Child Work in Therapy
27:54 Creating Courses Based on Personal Experience
33:44 Challenges and Adaptation in Building a Private Practice
35:04 Self-Care and Setting Boundaries for Therapists
36:01 The Role of Multiple Income Streams in Private Practice
37:51 Prioritising Long-Term Goals in Private Practice
43:30 Self-Love and Being Your Own Number One Fan
45:25 Physical Health and Self-Care for Therapists
47:47 Avoiding Comparison and Pressure in Private Practice
You can find Samantha's website and details of her course HERE and on Facebook at Samantha Lee Counselling
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients
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Did you know it takes just a tenth of a second to form an opinion based on someone's appearance, making your profile picture crucial in attracting potential clients? Our brains process images faster than text so how you appear is just - if not more - important than what you say. By taking some care over your photo, you'll be able to communicate important therapist qualities such as competence, warmth and professionalism.
In today's episode:
Why photos work so well in selecting counsellors from a directoryCommunicating your values through your photoAdvice if publishing an online photo goes against your culture's valuesTips for taking a good photoChoosing the right clothes for your photoHow to afford a professional headshotTips for using your own phone or cameraChapters:
00:00 The Importance of Your Profile Picture
02:01 Communicating Qualities Through Your Photo
04:23 Tips for Taking a Good Profile Photo
08:45 Choosing the Right Clothing for Your Photo
12:09 Considerations for a Professional Headshot
13:33 Taking a Good Photo with Your Phone or Camera
Keywords
profile picture, therapist photo, online presence, first impression, competence, warmth, empathy, approachability, head and shoulders, plain background, good lighting, clothing choice, professional headshot
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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Do you feel anxious about being visible online? If you do, you're not alone. However, potential clients find photos and videos a helpful way to relate to therapists and lack of visibility may be hampering your marketing efforts. So this episode delves into how you can feel more comfortable with being on camera and how embracing your authentic self can help you connect with clients.
In today's episode:
how perfectionism and imposter syndrome can hold you back but how making mistakes can actually inspire others and create connectionwhy focusing on the message is more important than your appearancewhat the "Spotlight Effect" is and how it can help you feel more comfortablewhy self-consciousness isn't a bad thingChapters
00:00 Introduction: Fear of Being Seen
01:09 The Importance of Visual Content
04:54 Self-Consciousness: A Social Skill
07:30 Shifting Focus from Appearance to Value
08:30 Embracing Imperfections
13:20 Self-Compassion and Being Authentic
15:12 Closing Remarks
Keywords
camera shyness, anxiety, therapists, online presence, trust, perfectionism, imposter syndrome, self-compassion, authenticity
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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In this episode, Josephine shares her personal journey from being a social media novice to having a thriving online presence. She offers practical advice and encouragement for counsellors looking to overcome their fears and effectively use social media to attract clients.
In today's episode:
Josephine's Transformation: From a stagnant Facebook business page to an active community with thousands of followers and an award-nominated podcast.Overcoming Fear: Addressing the common fears therapists have about being judged by peers, ethical dilemmas, self-disclosure, and making mistakes on social media.Ethical Marketing: How to ethically market your private practice on social media while maintaining professional boundaries.Imposter Syndrome: Combatting feelings of inadequacy by recognising your unique expertise gained through training and experience in therapy.Learning from Mistakes: Embracing errors as part of the learning process and knowing that your audience is forgiving.Public vs. Private Self: Balancing public-facing content with personal privacy, remembering you're more than just your online persona.Facebook Live as a ToolContent Ideas for August: Leveraging events like the Olympics closing ceremony; discussing A-level/GCSE results time stress; Happiness Happens Month themes and Romance Awareness MonthChapters
00:00 Introduction and Personal Story
02:09 Overcoming Fears and Concerns About Posting on Social Media
03:33 Ethical Marketing and Building Trust with Potential Clients
05:01 Recognising Your Value and Overcoming Imposter Syndrome
07:23 Ideas for Social Media Posts in August
Keywords
social media, private practice, attracting clients, fear of judgment, ethical marketing, imposter syndrome, knowledge and skills, social media posts, Happiness Happens Month, Romance Month
Live Feed Challenge
Join the waitlist for the Live Feed Challenge HERE
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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Emma Radway-Bright shares her journey of starting and growing her private practice. Emma specialises in working with women who have experienced gendered violence, carers of people with long-term conditions, and individuals who have had a baby that wasn't delivered to term.
In today's episode:
Emma's work with therapist Babette RothschildHow Emma got started in private practice and bagged herself a free roomHer "pay it forward" scheme that enables her to offer free counselling while still getting paidHow an unexpected fire prepared her and her clients for lockdownHow Emma used her coffee habit to create connections and referrals from the local communityWhat's helped Emma attract clients through InstagramHow Emma manages her diary and the importance of self-careHer discovery of tapping (Emotional Freedom Technique) and how it has become a valuable tool in her therapy sessions. Her journey into life coaching and the importance of having a clear business plan and utilising visual tools for planning and goal-setting.Keywords
private practice, therapy, online therapy, business, marketing, mentoring, trauma, gendered violence, long-term conditions, miscarriage, abortion, supervision, burnout, self-care, private practice, relationships, marketing, referrals, social media, tapping, Emotional Freedom Technique, life coaching, business plan, visual tools, goal-setting
Chapters
00:00 Introduction and Setting Clear Goals
01:10 Emma's Private Therapy Practice and Specialisations
25:09 Building Relationships and Attracting Clients
27:20 Utilising Social Media for Engagement
36:33 The Power of Tapping (Emotional Freedom Technique)
37:59 Expanding into Life Coaching
44:10 The Importance of a Clear Business Plan
Emma's professional and personal focus is self care and she runs a monthly experiential group that’s focussed on Self Care for Helpers providing insight, support and tools to help therapists take better care of themselves. You can find out more HERE
For Josephine's Fee Calculator, click HERE
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website:
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How do potential clients conduct their search for a counsellor when they're looking through a directory such as Psychology Today or Counselling Directory? And how can counsellors and psychotherapists optimise their profiles to appeal to different types of search behaviour?
In this episode:
How different types of search behaviour can influence choice of therapistHow counsellors can improve the likelihood of being noticedWhat type of content to include to appeal to different types of peopleHow to structure content to reach more potential clientsChapters
00:00 Understanding Client Search Behaviour
03:33 Different Client Behaviours
05:55 Writing for "Idle Scrollers"
07:21 Attracting Clients with Clear Communication
09:13 Helping Emotional Searchers
11:31 Putting Yourself in the Shoes of Potential Clients
Keywords
directory profiles, therapist search behaviour, optimising profiles, attracting clients, clear communication
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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How do you find the self-belief to keep going in your private practice marketing when it doesn't seem to be working? And how can you find the courage to continue to try and reach clients?
In this episode:
How reflecting on your past helps you to find the inner strength to cope with present difficultiesAn exercise to explore past strategies for overcoming challenges so that you can apply them nowIdentifying your motivation and goals - so you can maintain your determination The importance for self-compassion of acknowledging feelings around setbacksThe role of community in supporting your resilienceHow to reframe the difficulties you're experiencing as a normal part of private practice developmentChapters
00:00 Introduction: The Challenges of Developing a Counseling Practice
02:06 The Importance of Counseling and Making a Difference
03:04 Drawing on Resilience: Overcoming Challenges
05:00 Accessing Resilience: Reflection and Self-Support
10:20 Maintaining Motivation: Goals and Values
11:45 Reframing Setbacks: Turning Challenges into Opportunities
13:41 Building Support Networks: Communities and Networks
14:10 Conclusion: Every Step Gets You Closer to Your Dream
Keywords
counselling, practice development, challenges, resilience, motivation, support
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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Is it really worth bothering with social media or is it better to advertise on commercial directories? Listen to this episode to find out:
the advantages of social media over traditional advertising methodshow you can use your authentic self to connect with potential counselling clientshow you can establish yourself as the counsellor for clients to turn towhat to say in sales postsLearn how to use the following social media dates.
July's themed posts:
Bereaved Parents MonthAlcohol Addiction WeekUEFA Euro 2024WimbledonParis OlympicsPets Remembrance DayWorld Listening DaySamaritans Awareness DayTo join the Make Your Profile Work training in Therapy Growth Group, please click HERE
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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How can counsellors navigate their self-doubt and their inner critical voice as they deliver therapy? Hear from Joshua Fletcher, author of And how does that make you feel? in this wide ranging interview which discusses his motivation, his life as a therapist and author and the vital importance of authenticity.
In today's episode:
Who's Daphne?Client confidentiality and the ethics of publishing a counselling book with case studiesTherapist inner voices and mistakes in therapyWorking with celebrities and the impact of client expectations on celebrity therapistsHow Josh grew his Instagram followingHow vulnerability and authenticity speaks to potential clientsJosh's motivation following the death of his brother, HarryYou can find Josh on instagram @anxietyjosh and his book And how does that make you feel is published by Orion and is available in traditional and audio format.
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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How do you create effective profiles for directories such as Psychology Today, Counselling Directory or BACP Find a Therapist? This episode encourages counsellors and psychotherapists to think about what their clients need to hear in order to be able to choose them.
In today's episode:
the power of a good profile and how it will help your private practicewhy talking about your modality doesn't helpthe importance of taking reading age into considerationavoiding technical language and industry jargonwhat frightens clients awayqualifications versus connection and relatabilityunderstanding client search behaviourClick HERE to learn more about Therapy Growth Group. The next Make Your Profile Work challenge takes place in June 2024.
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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Whether you're an experienced therapist or just embarking on your journey, this podcast offers valuable insights into overcoming the challenges of building a successful private practice.
In today's episode:
The Allure of Looking Professional: Discover how striving for a professional image can protect you from criticism but may also hinder your progress by fuelling perfectionism.Branding vs. Action: Learn why spending excessive time on branding might delay reaching out to clients and how it could be a form of self-protection against feelings of vulnerability.Embracing Imperfection: Hear about real-life examples demonstrating that sometimes, letting go of rigid preparations allows for more natural and effective client interactions.Equipment as Metaphor: Find out why accumulating 'equipment' (e.g., qualifications, tools) can prevent you from actually 'starting the walk,' paralleling the fear many have when beginning their practices.Planning Your Route: Gain insights into setting realistic goals and milestones for your practice while avoiding comparisons with others who may seem ahead in their journeys.Enjoying The Journey: Be reminded that despite aiming for success, it's important to appreciate the process, connect with what you love about your work, and recognise how far you've come already.Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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A common question for counsellors thinking about promoting themselves on social media is how much time will it take - and is it worth doing it in terms of client enquiries?
So listen to today's episode to find out:
how to save time by having a social media posts planned in advance how to efficiently run your social media if you're not a planner by naturetime management tipscontent creation strategieshow to maximise engagement with your contentLearn how to use the following social media dates
June's Themed Posts:
Pride Month Autistic Pride Day (June 18th)Stonewall Day (June 28th)Juneteenth (June 19th)Stillbirth and Neonatal Death Awareness MonthHealth Awareness Days in June:
International Panic Day (June 18th)PTSD Awareness Day (June 27th)Tourette’s awareness (June 7th)Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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