Episodes
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Healthcare Marketing Myth Busted: It's More Than Just Ads.
Tired of thinking digital marketing is just another ad platform? Join host Alan Tam as he dismantles that myth with Stephen Strong, Digital Marketing Director at Northwestern Medicine.
What you'll learn in this conversation:
The evolving role of digital marketing in healthcare.How digital marketing goes beyond ads to encompass patient experience and user engagement.Hear insights from a marketing pro who transitioned from consumer to healthcare.Ready to unlock the power of digital marketing for your healthcare business? Tune in and get ready to be inspired!
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Imagine understanding your patients’ needs better than ever, crafting personalized experiences that resonate, and optimizing campaigns with laser precision. This isn’t science fiction; it’s the power of AI in healthcare marketing.
Join host Alan Tam and Sujal kumar Raju, Founder & President of Enqbator, as they delve into the game-changing impact of AI. Discover how AI can revolutionize your healthcare marketing. Gain a competitive edge, increase patient satisfaction, and watch your organization thrive in the AI-powered future.
This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.
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Missing episodes?
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Are you getting everything you need out of your data as a healthcare leader? Join host Alan Tam as he explores the changing landscape of patient experience with Christine Albert, Chief Experience Officer at LCMC Health. Christine takes us behind the scenes to dissect the secret weapon of healthcare – putting your data to work.
Discover:
Why healthcare marketing is evolving – are you working for your insights, or are your insights working for you? Breaking down data and organizational silos: how LCMC Health is creating a seamless patient experience, from appointment to recovery. Building a brand that puts patients first – discover LCMC Health's secret sauce. The future of healthcare: data-driven personalization and experiences.This conversation is more than just healthcare – it's about putting your data to work. Dive in and learn how to make your data work for you and your patients.
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Cristal Herrera, Director, Marketing, Communications & Customer Engagement, at Renown Health and host Alan Tam explore the dynamic interplay of data and technology in powering patient engagement and activation.
The duo dives into the need for healthcare to embrace evolving consumer expectations, mirroring advancements in other industries. The conversation also acknowledges challenges like interdepartmental technology integration and data privacy. Ultimately, Cristal underscores the crucial role of data and technology in personalizing and optimizing healthcare delivery.
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Healthcare organizations across the country are committed to integrating diversity, equity, and inclusion practices into their culture. How can marketing leaders today impact the brand's ability to connect with these diverse communities as well as help drive their own DEI initiatives within their organizations?
Join Deb Pappas, Chief Marketing and Communications Officer at Connecticut Children's, and host Alan Tam as they discuss these issues and how your organization can succeed at driving your DEI initiatives.
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As consumerism and technology trends continue to reshape the landscape for health systems, digital transformation is a baseline requirement. Seasoned healthcare leaders are already evolving their teams to be future-ready. From key roles and responsibilities, to job functions, to the evolution of skills required in MarTech and content, healthcare marketers must “do more with less".
Join Sue Omori, Executive Director, Marketing Account Services, Cleveland Clinic, and host Alan Tam, as they discuss how market leaders are evolving their teams, technology, and services to be future-ready for the next generation of digital transformation.
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Join Dean Browell, Chief Behavioral Officer at Feedback, Danny Fell, Sr. Strategist at Optum, and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both data types for a more comprehensive understanding of the patient and driving them to care. The trio covers both pitfalls and strategies for success, highlighting key use cases and the need for human involvement in interpreting data. The conversation also touches on the role of technology, AI, and the current state of data-driven marketing in healthcare.
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How has the role of data transformed health plan communications and interactions with today's consumers? With the dynamics and complexity of the healthcare landscape, health plans are increasingly seeking and leveraging first and third party data to drive member experiences that are relevant and meaningful.
Dr. Aaron Novotny, Director of Healthcare Economics at Arkansas Blue Cross Blue Shield, discusses how the rise and adoption of data is transforming how health plans are engaging with their members and the new challenges it brings.
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With the pandemic as a catalyst, consumerism has driven and accelerated digital transformation and experiences in a once highly stagnant industry. From brand awareness campaigns, to engagement, to interactive digital touchpoints, healthcare marketers have been racing to meet consumers where they are and how they want to engage.
Join Scott Orstad, Vice President Marketing at Catholic Health, and host Alan Tam as they discuss the impact of digital transformation and engagement with healthcare consumers from the onset of the pandemic to present day.
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Retail health leaders like Walgreens, CVS Health, Walmart, Amazon, and Dollar General are remaking primary care with their ambitious plans to deliver at-scale health and wellness services. For traditional care delivery organizations, risks and opportunities are abound in this fast-changing landscape.
What is the future of healthcare as retail health and traditional health systems battle it out? Who's winning and what does this mean for the healthcare consumer?
Join James Gardner, Director, Healthcare Strategy, at OHO Interactive and host Alan Tam as they explore and discuss the future of primary care, what’s motivating these giants, what moves they’ve already made, and what might happen next.
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Building and developing internal partnerships are critical to the success of any healthcare marketing organization. To achieve this, today's healthcare marketers must collaborate with their internal cohorts to build and drive marketing strategies that are aligned with strategic objectives of the entire system and organization. From brand building to powering patient volume growth, data-driven partnerships enable marketing teams to understand the data sources that lead to the effectiveness and ROI of marketing programs and campaigns.
Join Karen Wish and John Davey from Mount Sinai and host Alan Tam as they dive into the world of data-driven partnerships to build marketing strategies and successes that are shaping the future of patient communications and engagement.
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As value-based care transitions to the forefront of health systems, focusing on population health goals and measures are the keys to success, longevity, and meeting your patients' expectations. How can healthcare marketers partner with their pop health teams to drive growth and desired business outcomes?
Listen to Amy Comeau, Vice President, Marketing at Emory Healthcare, and host Alan Tam as they share case studies and discuss strategies and best practices to maximize your population health outcomes.
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For today's healthcare consumer, there is no shortage of online medical content for education and self-diagnosis. With the amount of content that consumers can access, but perhaps not properly interpret, how are health systems helping their patients and communities better utilize and understand content to guide them to the care they need?
Listen to Ahava Leibtag, President of Aha Media Group, and host Host Alan Tam as they discuss how and what healthcare content marketers need to think about and measure in their content marketing strategy.
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Over the past few years, healthcare entities have significantly transformed patients' access to care. But are consumers adopting these latest innovations, and how are health systems continuing to drive these digital experiences forward?
Join Brian Mullen, Head of Innovation and Product at The Clinic by Cleveland Clinic, and host Alan Tam as they discuss the evolution from engagement to enablement with the right patients to win a return on investment for digital front door initiatives.
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The role of the healthcare marketer is constantly evolving and adapting to the needs and expectations of the audiences that they serve. And nowhere is that more apparent than in healthcare, where marketers are faced with multidimensional audiences both internally and externally, as digital transformation blazes across the healthcare landscape.
Larry Meade, System Marketing Director, Engagement Platform at Franciscan Health, explores and discusses the ever-evolving role of the healthcare marketer and the challenges they face during these transformative, and often turbulent, times.
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Alan Shoebridge, AVP, National Communication, Providence, shares his insights and experience with navigating the challenges and complexities of building and delivering a communication strategy during labor unrest.
Negotiations between hospitals and unions have always been complicated. Today, they are regularly becoming longer in duration, more contentious, and receiving a higher level of public scrutiny. How does a health system communication leader develop strategies to communicate effectively with internal and external audiences? And what’s the impact that these situations and communications have on your brand?
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Healthcare consumers are driven by convenience, access, cost, relationships, and flexibility. Quite the demand and even greater in expectation. But are healthcare organizations ready and able to meet these expectations today? And what kind of technology is required to do just that?
Join Matt Gove, former Chief Marketing Officer at Summit Health and CityMD and host Alan Tam as they explore the intersection of what drives healthcare consumer behavior, and the ongoing struggle healthcare organizations have in meeting their needs.
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Consumers are constantly seeking reliable, engaging, and easily digestible sources of information to empower them in making informed decisions about their health and well-being. Enter the world of healthcare podcasts, an increasingly popular medium that offers just that - and more. But what exactly makes a healthcare podcast stand out from the crowd and truly resonate with your target audience?
Join Jordana Taylor, Marketing Manager at BayCare Health System and host Alan Tam as they delve into the key elements that make a healthcare podcast stand out, ensuring that your show not only resonates with listeners but also propels your brand to the forefront of their minds.
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In today's consumer-driven world, the quest for the ultimate healthcare patient journey has never been more crucial. With an ever-evolving landscape of technology and medical advancements, patients are seeking an experience that is not only efficient but also personalized. The healthcare industry must rise to the challenge of delivering a seamless, holistic, and meaningful journey that addresses the diverse needs and expectations of its patients.
Join Kevin Howell, Senior Director, Web and Digital Strategy at UT Health San Antonio, and host Alan Tam as they unravel the secrets to achieving the ultimate healthcare patient journey.
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A groundbreaking transformation is taking place, revolutionizing the way health plans operate and cater to the needs of their members. This new era is driven by the AI paradigm shift, which has opened up new avenues for innovation, efficiency, and personalized care.
Join Michael Pacolay, Manager of CX Analytics and Outcomes from Highmark Health and host Alan Tam as they discuss the potential for AI to reduce costs, improve patient outcomes, and enhance the overall quality of care. As a result, health plans can be better equipped to meet the evolving needs of their members and stay competitive in an increasingly complex and dynamic healthcare landscape.
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