Episódios
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In this episode, Anthony Lamot interviews Amber Sellens, Head of Marketing Technology and Operations at Shell Energy. She shares insights on building a horizontal marketing operations team at Shell Energy and how they manage 16 MarTech tools across different business pillars. Amber discusses the importance of creating cohesive, omni-channel customer experiences and balancing B2C and B2B interactions. She also delves into the challenges of scaling marketing technology in a complex, matrixed organization, while offering advice for aspiring Martech leaders.
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In this episode, Anthony Lamot interviews Lukas Lunow, recently named 2024 Marketing Champion and Salesforce Forum Ambassador. Lukas shares what it was like when Journey Builder was first announced at Connections a decade ago. With an extensive background in marketing and IT, Lukas discusses the dilemma of "Build it or buy it?" when thinking about CDPs. Listen to learn how he transitioned from working at Salesforce to now leading a global team talented engineers and architects for the world's largest shipping and logistics company.
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In this episode of Heroes of Marketing Cloud, host Anthony Lamot interviews Martin Kihn, SVP of Strategy at Salesforce. Martin shares his eclectic career journey, from aspiring actor and stand-up comedian to management consultant and tech strategist. They delve into Salesforce's Data Cloud, exploring its evolution and the concept of zero-copy data, and discuss the pivotal role of Customer Data Platforms (CDPs) in modern marketing. The conversation also highlights the importance of real-time engagement data, AI, and technical knowledge for aspiring martech leaders, offering valuable insights into the future of marketing technology.
Connect with Marty:
https://martinkihn.com/
https://www.linkedin.com/in/martykihn/
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A brief intro to the podcast.
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In this episode, Anthony Lamot interviews Pato Sapir, Salesforce MVP and fellow Marketing Champion. Pato shares his fascinating career journey, starting from his early days in software development before transitioning into digital marketing and web development. Moving from Argentina to the US, Pato continued to work as a web and mobile developer, eventually joining a company that collaborated with ExactTarget. His role as a technical architect provided him with invaluable experience, which led him to establish Devs United in 2015. Throughout the episode, Pato discusses the milestones and lessons from his career, offering insights into the evolving landscape of marketing technology.
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In this episode, Anthony Lamot interviews fellow CEO and Co-Founder, Andrea Tarrell from Sercante, who shares her career journey from content marketer to Salesforce ecosystem expert. They discuss the evolution of marketing technology, highlighting the transformative power of Salesforce Marketing Cloud. Andrea emphasizes the challenges and opportunities in implementing marketing automation platforms, emphasizing the importance of aligning business processes and leveraging the full capabilities of technology. The conversation also underscores the value of community engagement and collaboration within the Salesforce ecosystem, reflecting a culture of generosity, support, and continuous learning.
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In this episode, our host and CEO Anthony Lamot has a conversation with Jyothsna "JB" Bitra, Salesforce Marketing Cloud Architect/Consultant at ARXCIENT. They go over JB's entry into the Salesforce ecosystem, explore how she came to found Marketing Cloud Learning Camp, and relive her winning of the coveted Golden Hoodie. This episode also covers women in the Trailblazer Community and what's like to be a fellow community group leader.
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In this episode, our host and CEO Anthony Lamot has a conversation with Aaron Beatty, CEO at Engage Evolution.
They go over Aaron’s new firm, Engage Evolution, and explore Aaron’s involvement in the development of Spring’s new one on one email personalization function. This episode also covers AI, Data Cloud, and advice for new SFMC customers.
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In this episode, our host and CEO Anthony Lamot interviews Timo Kovala, Managing Architect at Capgemini and frequent author at Salesforce Ben. Timo and Anthony debate interesting topics such as the role of AI in marketing automation, dealing with change management, and one of Timo’s favorite subjects: Marketing Attribution.
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In this episode, our host and CEO Anthony Lamot has a conversation with William McMahon, CEO and Founder at Gravitai, a Marketing Cloud System Integrator. William walks us through some of his career highlights and explains what it means to be a “Technology-Agnostic system integrator.” Additionally, he compares his experiences with Odoo and SFMC platforms and goes over the implementation of Artificial Intelligence in his personal and professional lives.
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In this episode of Heroes of Marketing Cloud, our host and CEO Anthony Lamot has a conversation with Arthur Backouche, Senior SFMC Consultant at Skie. Arthur and Anthony take a deep dive into new trends in Marketing Cloud, the best way to personalize, and up-and-coming technologies, such as Artificial Intelligence.
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In this episode, our host and CEO Anthony Lamot has a conversation with Jason Trout, Principal at Salesforce Marketing Cloud consulting firm BoldRamp. Jason talks about what makes a good SFMC consulting firm, his biggest professional challenges and accomplishments, and even discusses what the future might hold for Artificial Intelligence and marketing.
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In this episode, our host and CEO Anthony Lamot talks with Jackie Mennie, a 4x Salesforce Marketing Champion and currently a Marketing Cloud Architect at Media.Monks. Jackie talks about navigating the unique compliance challenges of data management in the financial services industry, life as a System Integrator, and setting permissions...the right way.
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In this episode, our host and CEO Anthony Lamot has a conversation with DESelect's own Edu Ruiz de Paszual, Manager of Customer Success. Previously at Deloitte, Eduardo talks about his Marketing Cloud experience – and even working with satellites! Come for the Marketing Cloud advice, stay for the fun stories of playing for the Real Madrid youth academy.
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In this episode, our host and CEO Anthony Lamot talks with Eric Stahl, SVP and GM of Digital Experience at Salesforce. Eric sheds light on Salesforce’s roadmap, discussing digital innovation, and the company’s adaptation to the new reality we find ourselves in. The two also have an insightful chat about the challenges marketers may face around topics such as campaign attribution and multi-channel marketing.
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In this episode, our host and CEO Anthony Lamot talks with Chris Zullo, Salesforce MVP and Marketing Champion 2020. Chris discusses puzzle solving in SFMC, some of his most exciting projects, and shares helpful tips on working from home.
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In this episode, Anthony Lamot talks with Danielle Laffey, Principal Salesforce Consultant in Insurance, Salesforce MVP, Community Leader, and 2020 Salesforce Marketing Champion. Discover best practices for Marketing Cloud use in the insurance sector, find out more about Salesforce User Groups, and much more.
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In this episode, our host and CEO Anthony Lamot talks with Julien Coatelen, Salesforce Marketing Cloud Lead, and User Group leader, and 2020 Marketing Cloud Champion. Julien talks about running a Paris Salesforce User Group, and the challenges and rewards of running Marketing Cloud projects as a consultant.
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