Episodes
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We're back and better than ever. Season four is all about leveling up in different aspects of life from personal to professional, so let's dive in.
Why brand social is such a hot mess Brand social strategy and how to build and follow it effectivelyDo's and don'ts for activating trends on social, briefing creatives, and more
After a short catch up, we'll discuss what can only be described as our perennial Roman Empire: Why so many brands fall short on social and what you can do to fix it.
Here's what we cover in part one:
We'll be giving this talk live at FUTR North America in New York; to kick off this season, you can listen to it on this podcast in two parts.Follow House of Content on TikTok , Youtube, and Instagram.
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It's the season three finale, what better way to close out than we're flipping the script as we share a more personal side of ourselves and our journeys in advertising - in confessional style.
Who we envy from creators to professionalsMisconceptions and hidden talentsGoals for the future and what we've not achieved yet.
The podcast will be out on a summer break, coming back for season four in September, but before we go, here's what we cover in this episode:Follow House of Content on TikTok , Youtube, and Instagram.
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Missing episodes?
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What happens when a passion for wedding content on social turns into a bridal brand?
What it takes to launch a new project or brandHow Janni's experience planning her own wedding turned into a companyHot takes on wedding planning and all things #weddingtok
This week, our very own co-host Janni shares the story behind Rare Brides, her custom veil collection that just launched.
From inspiration to the brand origin story, we cover the ins and outs of starting a new venture.
Tune in to learn:Follow House of Content on TikTok , Youtube, and Instagram.
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We’re back with a special House Guest: MacKenzie Green, VP Social at Future joins the show to ask the billion dollar question:
What does the TikTok ban mean to marketers and more importantly, what should we be focusing on when it comes to social in 2024 and beyond?In addition to being a content creator and podcaster, MacKenzie is an absolute marketing renegade who runs social teams responsible for brands like WhoWhatWear, Marie Claire, and has a wealth of experience in bridging the gap between social and the C-suite.
Here’s what Christine and MacKenzie cover in this episode:
TikTok ban decodedLong-form content as a content farm for short-formHow TikTok has QVC’d social media and the collapse of the social funnelWhy follower metrics might not matter anymore and what KPIs you should focus on insteadHow to properly staff social teams (no more individual contributor roles, please!).Resources mentioned in this episode:
Follow MacKenzie on Instagram, TikTok, and connect with her on LinkedInThe book mentioned on the show: YouTube SecretsFollow House of Content on TikTok , Youtube, and Instagram.
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Sometimes, the #FYP mirrors cultural tensions better and more acutely than anything else, and we’d be remiss not to discuss how gender norms and roles are being debated on social media. While the algorithms grant the most real estate to extreme opinions and voices, one thing is clear: there is a massive shift ongoing.
How young men are becoming more conservative while women are opting out of traditional caretaker rolesHow social is shaping gender conversations and building community over shared idealsKorea’s 4B movement and why traditional values have a marketing problem.
Tune in as we discuss:Follow House of Content on TikTok , Youtube, and Instagram.
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Let’s talk about nowstalgia. We are collectively throwing back to the 2010s online, and if you need proof, take a look at what’s popping up on social:
Boat shoes are trending on TikTokBlogging is coming back in the form of SubstackLana Del Rey headlined at CoachellaGen Z is re-discovering double-layering tank tops as well as emo and indie sleaze.While creators are busy remixing trends, we ask ourselves: How should brands harness time-traveling a decade back?
Tune in as we dive into all things nowstalgia, and share what we were up to on the internet some 12 years ago. Hint: blogging was heavily involved.
Follow House of Content on TikTok , Youtube, and Instagram.
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If you're looking to grow into a leadership role in social media, advertising, or marketing, this is the episode for you. With over a decade of experience in the creative industry (and a couple startup acquisitions under our belt), here's some of the best career advice we've accumulated along the way.
Workplace habits and behaviors that separate mid-level people from seniorHow to become visible in your organization and advocate for yourselfOvercoming challenges and major learning curves in first-time leadership rolesBoundaries, friendships, and how to manage with empathySkills to build today to lead teams tomorrowWhy the creative industry has a gap in leadership skills.
On the pod this week:Follow House of Content on TikTok , Youtube, and Instagram.
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Whether it's a mashup between two brands or a brand and a creator, everyone in the marketing space loves a good partnership. Yet, in order to break through, the collaboration needs to either be the most organic pairing, provide additional consumer value, or net out to be the most unexpected one (looking at you, E.L.F.!)
E.L.F. x Liquid DeathOura Ring x Natural CyclesAlix Earle x Hero CosmeticsTRUFF x Hidden Valley RanchSKIMS x Lana Del Rey and Alex Cooper, and more!
In this episode, we dive into our favorite brand collabs, what makes them stand out, and most importantly, what can we learn from them as marketers.
Tune in to hear our take on these brand and creator partnerships:Follow House of Content on TikTok , Youtube, and Instagram.
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With platforms like TikTok exposing millions of people to knowledge they never had access to, we’re witnessing the reign of the DIY generation. Brands are no longer able to gatekeep information from consumers, allowing creators to spin themselves to fame through often divisive and bold views on what and who to boycott.
Shared knowledge is a positive force exposing people to answers they wouldn’t find elsewhere, changing how we consume and research brands, but it also puts more pressure on media literacy while navigating through information that’s not regulated or fact-checked by anyone.
This week, we discuss:
How DIY and knowledge era impacts brand comms and marketingPros and Cons of shared knowledgeThings we’ve learned on social, and major movements we've seen take shapeFollow House of Content on TikTok , Youtube, and Instagram.
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Moneytok is back! One of our most downloaded episodes has a sequel to discuss financial trends permeating our feeds and culture. With many industries in turmoil and most Americans feeling the squeeze of rising costs and stalling compensation, financial content is on the rise, and we're here to unpack it all.
WTF is loud budgeting, soft spending, and body dysmorphiaHow creators are pulling back the curtains to show the less glamorous side of debt and content creationHow financial content has influenced us (cue: impulse investing).
On the pod this week:Follow House of Content on TikTok , Youtube, and Instagram.
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Last year was dubbed the year of the girl and consequently, we all turned into girlies on social. We embraced everything from bows to ballerina core and The Barbie Movie.
Tradwives, misogyny, and ageism in girlificationThe liberation of allowing yourself to be girly in professional and personal settings Presenting feminine and being a woman in marketing and agencies, and more.
The seemingly innocent, rose-tinted trend can also double as a thinly veiled form of radical escapism of the burdens of womanhood under attack (at least in America).
Perhaps the girlification of content and marketing is also a permission to play on platforms that originally were spaces for younger generations. Either way, Janni and Christine join the show to debate the phenomenon.
The topics discussed in this episode are:Follow House of Content on TikTok , Youtube, and Instagram.
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It seems that every other celebrity, bravolebrity, creator, and podcaster is on weight loss medication. Pharma brands are going heavy on paid social to promote easily accessible subscriptions, and have even approached a slew of body positive creators with brand deals. The casting of plus size models at the most recent New York Fashion Week has dropped by 24%.
And, while these medications are a breakthrough for many that need them to manage their health, it does seem that we are collectively going back to the very same diet culture every millennial grew up in.
This week on House of Content:
How diet culture is back on socialHow brands should and should not approach this worldIs body positivity dead or merely on pause?Follow House of Content on TikTok , Youtube, and Instagram.
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TikTok is pushing creators to make long-form content and brands to pay for results. The FYP feels collectively more random than ever before, and to top it all off, Universal Music removed their catalog from the platform.
The rise of persona-driven storytelling and whether creators like Reesa Teesa have staying power.How we're niching down personally and finding our way with father algorithm.Surprising platforms brands are finding success on, and more.
It seems that the entire landscape of social media is in flames. Engagement is down across the board, especially for brands. What do these shifts mean for brands, creators, and marketers? We have thoughts.
Tune in for a conversation on:Follow House of Content on TikTok , Youtube, and Instagram.
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How do you actually move abroad? What are the things you absolutely should know and prepare for but nobody tells you? In this inaugural episode of season three, we share our unfiltered experiences of moving to places like New York, Los Angeles, and Singapore.
What we were up to during the break with a co-host catchup.Getting student and work visas.What it actually takes, both practically and emotionally, to move your life to a completely different environment and culture.
This episode covers:Follow House of Content on TikTok , Youtube, and Instagram.
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What will happen in the realm of social media and creators in 2024?
We might not be able to see into the future but we do have strong opinions on the matter.
In the last episode of Season 2, we’ll bring you predictions on creator content, creators in advertising, brand partnerships, and how mega tech will evolve to better serve the creator economy.
Our predictions:
Regular people with regular jobs become influencers: cue dermatologist creators or the minions of corporate America.Podcasts will become even bigger and TikTok will integrate audio into the platform.Hidden sponsored influencers: while FTC may try to crack down on influencers not disclosing #SponCon, we’ll still be seeing an influx of “organic” product placements.Creators in stealth mode: Think Olsen the twins or only showing up via other peoples socials.Niche communities will thrive even more than before.Broadcast channels will explode, deepening parasocial relationships.Gen AI will be used as a production or workflow tool, not to replace creators.Snap will have a comeback thanks to all the investment into brand tools for creator marketing.Threads will keep growing steadily and Meta will put its ad muscle behind it.LinkedIn influencers go mainstream and even B2C brands will trial sponsored content with them.Spotify and TikTok will enter podcast streaming wars.Niche platforms emerge as brand opportunities; e.g. beauty brands sponsoring a Reddit AMA on skincare.Thank you for listening to Season 2 and we’ll see you in the new year!
Follow House of Content on TikTok , Youtube, and Instagram.
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What was Janni doing on the roof of a Singaporean building with a bunch of children? What did Christine do after losing thousands of fanny packs at a national conference?
Best and worst work travel experiences.What we do to stay sane on the road.Our travel must-packs.
Fasten your seatbelts because we're talking all things work travel, and we don't hold back. From Tokyo to Stockholm, here's what we cover in this episode:Follow House of Content on TikTok , Youtube, and Instagram.
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We're back for an express recap to discuss stories that have been making headlines in the creator economy lately, and what we think they mean for creators and brands, and culture overall.
Here's what we cover in this episode:
- The Met Gala theme for 2024, what we think about TikTok being the main sponsor, and our predictions on who's going to walk the steps
- The reign of Alex Cooper, her Unwell network and tour, and why podcasting and live tours are so popular right now
- Finally, we ask ourselves: Is the Ozempic craze pulling us culturally back to early 2000s?Follow House of Content on TikTok , Youtube, and Instagram.
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From emotional support pumpkins to Q4 advertising madness, and best and worst purchases, this catchup with the co-hosts unpacks what's been happening in NYC and Los Angeles lately. We also recap the genesis of how this podcast came to be, and why you should also slide into people's DMs on LinkedIn.
Follow House of Content on TikTok , Youtube, and Instagram.
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Creator-founded brands are rewriting the rules of product launches. While the first step may have been to collaborate with established brands on content, creators are now leveraging their engaged communities to launch companies and products of their own, turning their influence into something much larger than logos alone.
It isn't easy to build a business even if you have a built-in audience. Looking at celebrity-founded companies and the rise and fall of DTC, there are many pitfalls to look out for as a creator-founder.In this episode, we’ll talk about:
The most innovative creator-founded brands What enterprise brands and large companies can learn from creator brands Our predictions for the future of brand building in the social ageCreator brands mentioned in this episode:
Lemme by Kourtney KardashianOuai by Jen AtkinPRIME by Logan PaulSummer Fridays by Marianna and LaurenThe Skinny Confidential by Lauryn BosstickFollow House of Content on TikTok , Youtube, and Instagram.
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We love talking money, especially when it comes to dissecting social platforms like TikTok prompting the rise of Finfluencers. From saving money to investing or tackling debt, what used to be a taboo subject is now something audiences openly share their experiences.
Is #Moneytok tackling financial illiteracy one viral video or at a time or is it a vessel for spreading dangerous misinformation?In this episode, we dive into the good, bad, and the ugly of financial content, share our own attitudes and personal stories around money, and how we handle finances.
Here's what we cover:- Our favorite finfluencers
- What we've learned about money and finances on social
- How much $$$ it would take for us to sell our AI likeness to Meta.
Creators and resources mentioned in this episode:
Ramit Sethi on IG
Mrs. Dow Jones on TikTok
Nicole Lapin's Rich Bitch Book
Follow House of Content on TikTok , Youtube, and Instagram.
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