Episodes
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In today’s episode, we're diving into why Google My Business (GMB) is a powerful yet underutilized tool for local visibility, especially for CPAs, professional service providers, and food and beverage businesses. If you’re looking to reach more clients or customers locally, a well-optimized GMB profile can help you stand out in search results and attract the right people. Join me as I share three practical tips for making your GMB profile work for you.
Whether you're new to GMB or want to boost your profile’s impact, these actionable insights can help you strengthen your online presence and get noticed by potential clients. Don’t miss this episode packed with useful advice to drive local traffic and grow your business!
What You’ll Learn:
The Importance of Completing Your GMB Profile – Why a detailed profile makes all the difference in search visibility.
Keeping Your Profile Updated Regularly – How ongoing updates like promotions and hours can keep your profile relevant and improve search rankings.
Leveraging Customer Reviews – How positive reviews build trust and why responding to reviews, even the tough ones, matters.
Why This Episode Is Important:
An optimized GMB profile is a powerful, free tool that can enhance your business's online presence, build credibility, and help you reach the right customers or clients. For service providers like CPAs, consultants, and restaurant owners, GMB allows you to show up where people are actively searching. Learning how to use this tool can increase visibility and make a significant difference in your local marketing efforts.About the Host:
Pam Monteith is the owner and co-founder of Great Work Online, a digital marketing firm dedicated to helping business owners improve their digital strategies. Now offering services as a Fractional COO, Pam supports professional service providers and food & beverage business owners in their digital growth, bringing valuable expertise to drive businesses forward.Want to Take Your GMB to the Next Level?
If you need help setting up or optimizing your Google My Business profile, reach out for a free assessment call to explore how we can enhance your online presence.Get in Touch: Overwhelmed with digital marketing? I can help! Book a free marketing assessment and let’s discuss how Pam Monteith and her team can help.
Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.
Episode Links:
Episode 73: How CPAs Can Manage Compliance and Deadlines Without Sacrificing Growth
Episode 72: When Fear of Losing Your Business Take Over: Is It Time To Get Help?
Subscribe, Rate & Review:
If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.
Connect with Pam:
If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.
Subscribe on Apple Podcast
Connect with Pam Monteith on:
LinkedIn https://www.linkedin.com/in/pammonteith/
Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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In today’s episode, we’re diving into a topic that’s all too familiar for CPAs and professional service providers: balancing compliance deadlines with the need to grow your firm. If you’ve ever felt overwhelmed by regulations and time-sensitive tasks, this episode is for you.
I’ll be sharing my top 3 strategies to help you stop stressing over compliance so you can get back to focusing on what matters most—serving your clients and growing your business. Plus, I’ll explain how bringing on the right team, including a Fractional COO, can help you streamline your operations and reclaim your time.
Here are the key takeaways from this episode:
Key Takeaways:Prioritize and Delegate Effectively:
Learn how to identify the compliance tasks that need your attention and which ones can be handled by your team. Delegation is key to freeing up your time for business growth.Implement a Workflow System for Deadlines:
Discover how to set up automated workflows that help you stay ahead of compliance tasks and ensure nothing slips through the cracks.Focus on Client Service and Business Growth:
Don’t let compliance consume all your energy. Shift your focus back to growing your CPA firm and serving your clients by leveraging team support, including the role of a Fractional COO.Get in Touch: If you’re overwhelmed with compliance and deadlines, I can help! Book a free marketing assessment and let’s discuss how an administrative Fractional COO can help prioritize and organize your tasks.
Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.
Episode Links:
Episode 72: When Fear of Losing Your Business Take Over: Is It Time To Get Help?
Episode 71: How Do You Know If Your Marketing Is Actually Working
Subscribe, Rate & Review:
If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.
Connect with Pam:
If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.
Subscribe on Apple Podcast
Connect with Pam Monteith on:
LinkedIn https://www.linkedin.com/in/pammonteith/
Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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Missing episodes?
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In this episode of How to Build a Team, I dive into a challenge many business owners face: the fear of losing your business because you’re stretched too thin and feel like you can’t afford help.
It’s an overwhelming feeling, but the truth is, you don’t need a huge budget to get the support you need. Whether you're struggling to keep up with the day-to-day, unsure where to focus your energy, or worried about burning out, there are solutions that won’t break the bank.
Tune in as I share:
Why working smarter with the resources you have is more powerful than throwing money at problems.
How a Fractional COO can offer strategic support to keep your business running smoothly, even when budgets are tight.
Three practical steps you can take right now to regain control of your business without overspending.
If you’ve been feeling like your business is slipping through your fingers and you’re cash-strapped, this episode will give you actionable insights on how to get back on track.
Key Takeaways:
You don’t need a massive budget to get the help that makes a real difference in your business.
A Fractional COO can streamline your operations and help you prioritize what matters most, without the cost of a full-time hire.
Small, strategic changes can lead to big improvements in how your business runs, even when resources are tight.
Get in Touch: If you’re not sure whether your marketing is truly effective, I can help! Book a free marketing assessment and let’s discuss how a Fractional COO can help into what’s working and where you can improve.
Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.
Episode Links:
Episode 71: How Do You Know If Your Marketing Is Actually Working
Episode 70: Stop Doing It All – Unlock Growth by Delegating Effectively in Your Business
Subscribe, Rate & Review:
If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.
Connect with Pam:
If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.
Subscribe on Apple Podcast
Connect with Pam Monteith on:
LinkedIn https://www.linkedin.com/in/pammonteith/
Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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Marketing can feel like a black hole sometimes — you’re doing all the things, but how do you know if it’s truly moving the needle? In this episode, we dive into the question that every business owner asks at some point: Is my marketing actually working?
If you’ve ever felt lost or unsure about whether your marketing efforts are delivering real results, this episode is for you.
I’ll walk you through 3 actionable tips that will help you evaluate your marketing and give you clarity on what’s working and what’s not. These are simple but powerful changes you can implement right away to start seeing measurable results.
In this episode, we’ll cover:Why conversions matter more than likes and shares – Understanding the importance of focusing on actions like sign-ups, purchases, or booked calls.
The power of a clear Call to Action (CTA) – How to guide your audience to take the next step and why every piece of content should have a specific goal.
The importance of testing and tweaking your marketing strategy – Marketing isn’t a one-size-fits-all approach. Learn why it’s crucial to review, refine, and optimize your efforts based on data.
Top 3 Key Takeaways:Track meaningful metrics: Likes and shares are nice, but you need to pay attention to conversions and real engagement. How many people are taking the next step, such as booking a call or making a purchase?
Use clear CTAs: If your audience doesn’t know what to do next, they won’t take action. Always make sure you’re guiding them to the next step with strong, clear calls to action in your content.
Test and tweak your strategy: Marketing is all about trial and error. Don’t be afraid to adjust your approach. Review the data regularly, test different ideas, and optimize what works best for your business.
Get in Touch: If you’re not sure whether your marketing is truly effective, I can help! Book a free marketing assessment and let’s discuss how a Fractional COO can help into what’s working and where you can improve.
Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.
Episode Links:
Episode 70: Stop Doing It All – Unlock Growth by Delegating Effectively in Your Business
Episode 69: Conquer Overwhelm with Smart Delegation: 3 Essential Tips for Gaining Time Freedom in Your Business
Subscribe, Rate & Review:
If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.
Connect with Pam:
If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.
Subscribe on Apple Podcast
Connect with Pam Monteith on:
LinkedIn https://www.linkedin.com/in/pammonteith/
Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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As a business owner, it’s easy to feel like you need to manage every single task yourself. From answering emails to overseeing social media posts, it can seem like doing everything is the only way to keep things running smoothly. But the reality is that trying to handle it all alone leads to burnout, inefficiency, and slows down your business growth.
In today’s episode, we’re diving deep into how you can stop doing it all and start delegating smarter to unlock real growth in your business. You’ll learn why delegation isn’t about losing control, but about freeing yourself to focus on what truly matters. Plus, I’ll share key strategies to help you build a reliable team and delegate effectively, so you can grow your business without feeling overwhelmed.
Key Takeaways:
Why managing every detail is holding your business back.
When you’re handling every task, you’re missing opportunities to focus on strategy, growth, and higher-level decisions. We’ll talk about how micromanaging keeps you in the weeds and limits your potential.The benefits of delegating and letting go.
From boosting efficiency to improving work-life balance, we’ll cover the major advantages of handing off tasks that don’t need your direct involvement.3 steps to start delegating effectively:
Identifying repetitive tasks that can be handed off.
Documenting your processes clearly to ensure smooth transitions.
Using accountability tools like ClickUp or Asana to track progress and ensure nothing slips through the cracks.
How delegation can unlock growth for your business.
Delegation isn’t just about clearing your plate. It’s about giving you the freedom to focus on long-term goals, new services, and scaling your business.Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.
Get in Touch: Are you ready to shift your focus from daily tasks to strategic growth? Book a free assessment call with me here and let’s discuss how a Fractional COO can help you take your business to the next level.
Episode Links:
Episode 69: Conquer Overwhelm with Smart Delegation: 3 Essential Tips for Gaining Time Freedom in Your Business
Episode 68: Hiring the Best Person vs. Hiring the Right Person: 3 Key Tips for Business Owners
Subscribe, Rate & Review:
If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.
Connect with Pam:
If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.
Subscribe on Apple Podcast
Connect with Pam Monteith on:
LinkedIn https://www.linkedin.com/in/pammonteith/
Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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In this episode of How to Build a Team, Pam Monteith dives into a topic that every business owner can relate to: overwhelm. Whether you’re feeling like you're drowning in tasks or struggling to let go of control, this episode is for you! Pam shares three actionable strategies to help you overcome overwhelm through the power of delegation and smart time management.
Learn how accepting you can’t do everything, delegating effectively, and prioritizing time freedom can transform both your business and your life. Plus, discover how a Fractional COO can help you streamline your operations, boost growth, and give you back the time to focus on what matters most.
Top 3 Key Takeaways:
You Can’t Do It All – As a business owner, it’s important to recognize that trying to handle every task yourself leads to burnout and lost opportunities for growth. Identifying non-core tasks you can delegate is the first step toward reclaiming your time.
Delegate Effectively Without Micromanaging – Proper delegation is about trusting your team and being clear about expectations. Learn how to delegate in a way that empowers your team to grow while freeing yourself to focus on strategy and big-picture goals.
Time Freedom Is Your Most Valuable Asset – Time freedom doesn’t just happen; it needs to be protected. By setting boundaries and creating systems, you can ensure that your business runs smoothly even when you're not involved in every detail.
Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.
Get in Touch: Are you ready to shift your focus from daily tasks to strategic growth? Book a free assessment call with me here and let’s discuss how a Fractional COO can help you take your business to the next level.
Episode Links:
Episode 68: Hiring the Best Person vs. Hiring the Right Person: 3 Key Tips for Business Owners
Episode 67: Top 3 Tasks Business Owners Should Never Outsource
Subscribe, Rate & Review:
If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.
Connect with Pam:
If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.
Subscribe on Apple Podcast
Connect with Pam Monteith on:
LinkedIn https://www.linkedin.com/in/pammonteith/
Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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In today’s episode, we’re talking about a critical decision every business owner has to make: hiring the best person for the job vs. hiring the right person for the job. While many business owners get caught up in credentials and experience, the truth is, the best person on paper isn’t always the right fit for your business.
I’ll be sharing my top 3 pieces of advice to help you identify the right candidate for your team, so you can build a stronger, more cohesive workplace that drives growth:
Prioritize cultural fit over credentials: Why values and work ethic matter more than experience.
Focus on soft skills and growth potential: The importance of adaptability, communication, and learning potential.
Hire for where your business is going, not where it is today: How to future-proof your team for long-term success.
I also talk about the role a Fractional COO can play in streamlining this process and helping you make strategic decisions that align with your business goals. As a Fractional COO, I guide business owners in building teams that support sustainable growth.
If you’re struggling to hire the right people or unsure about your hiring process, I’m here to help! You can book a free assessment call with me, where we’ll take a look at your business and how I can support you.
Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.
Get in Touch: Are you ready to shift your focus from daily tasks to strategic growth? Book a free assessment call with me here and let’s discuss how a Fractional COO can help you take your business to the next level.
Episode Links:
Episode 67: Top 3 Tasks Business Owners Should Never Outsource
Episode 66: Are You Working In or On Your Business? What’s the Difference?
Subscribe, Rate & Review:
If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.
Connect with Pam:
If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.
Subscribe on Apple Podcast
Connect with Pam Monteith on:
LinkedIn https://www.linkedin.com/in/pammonteith/
Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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In this episode of How to Build a Team, Pam Monteith discusses the top 3 critical tasks that business owners should never outsource. If you’re scaling your business or thinking about delegating responsibilities, this episode is a must-listen.
Pam breaks down why you need to retain control of your vision and strategy, brand identity and messaging, and company culture and leadership.
She also shares insights on how a Fractional COO can support your business growth while ensuring these core aspects stay true to your goals.
Learn how to balance outsourcing with maintaining control over these essential areas and why they’re key to long-term success.
Key Takeaways:
Vision and Strategy: As the heart of your business, this is something only you can define. Learn how to stay focused on your big-picture goals while managing daily operations.
Brand Identity and Messaging: Your brand is your voice. Discover why maintaining control over your messaging is crucial and how a Fractional COO can help implement an aligned marketing strategy.
Company Culture and Leadership: Company culture is a direct reflection of your leadership. Get tips on how to foster a strong, unified culture that can grow with your team.
Action Steps:
Reflect on how much control you’ve delegated and what tasks you should reassess.
Revisit your brand identity and ensure your messaging is authentic and consistent with your vision.
Consider working with a Fractional COO to help manage your operations while staying true to your core business tasks.
Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.
Get in Touch: Are you ready to shift your focus from daily tasks to strategic growth? Book a free assessment call with me here and let’s discuss how a Fractional COO can help you take your business to the next level.
Episode Links:
Previous Episode: Working In vs. On Your Business
Subscribe, Rate & Review:
If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.
Connect with Pam:
If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.
Subscribe on Apple Podcast
Connect with Pam Monteith on:
LinkedIn https://www.linkedin.com/in/pammonteith/
Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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In this episode of How To Build A Team, we tackle a critical question for every business owner: Are you working in your business or on your business? Understanding the difference between these two approaches can be the deciding factor between burnout and sustainable growth.
Join Pam Monteith as we explore:
What it means to work in your business What it means to work on your business The key differences between the two approaches Why working on your business is essential for long-term success How the guidance of a Fractional COO can help you focus on growth while managing day-to-day operationsIf you’ve ever felt stuck in the daily grind, unsure how to scale your business, or overwhelmed by the constant demands of your company, this episode is for you.
Key Takeaways:
Working in your business involves managing daily operations, while working on your business focuses on strategy and growth.
Prioritizing time to work on your business is crucial for avoiding burnout and achieving long-term success.
A Fractional COO can help bridge the gap between daily operations and strategic growth, allowing you to focus on what truly matters.
Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.
Get in Touch: Are you ready to shift your focus from daily tasks to strategic growth? Book a free assessment call with me here and let’s discuss how a Fractional COO can help you take your business to the next level.
Episode Links:
Previous Episode:Are Likes Misleading You?
Subscribe, Rate & Review:
If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.
Connect with Pam:
If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.
Subscribe on Apple Podcast
Connect with Pam Monteith on:
LinkedIn https://www.linkedin.com/in/pammonteith/
Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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In this episode, Pam explores a common misconception among business owners: Are likes and comments a true indicator of content effectiveness? She shares a real-life example of a prospect client who finds her LinkedIn content valuable but never engages with it publicly. This leads to an important conversation about focusing on the right metrics to measure success and how content can be working even if you don’t see it reflected in engagement.
Pam also highlights how having a Fractional COO can help ensure that your marketing strategy is not only implemented effectively but also aligned with your business goals.
If you’ve ever questioned whether your content is working because of low engagement, this episode is for you.
In this episode, Pam discusses:
Why likes and comments don’t always reflect content effectiveness. The importance of sharing valuable and educational content consistently. How being intentional with your content strategy drives better results. Why reach and impressions are better metrics to focus on than likes. The importance of online visibility in building your brand. How a Fractional COO can help guide your marketing and business strategy to ensure sustainable growth.Key Takeaways:
Content Value Over Engagement: Just because people aren’t liking or commenting doesn’t mean they aren’t paying attention. Keep sharing valuable content, and it will make an impact. Consistency is Key: Stay consistent with your content strategy to build trust and long-term success. Look at the Right Metrics: Focus on reach, impressions, and online visibility rather than just likes. These metrics better reflect the effectiveness of your content. Fractional COO Support: A Fractional COO provides essential guidance to ensure your marketing and business strategies are properly executed for growth.Quotes from the Episode:
“Likes and comments don’t always tell the full story. Your content could be making an impact even if it’s not obvious.” “A Fractional COO can help you see the bigger picture and ensure your marketing efforts are aligned with your business goals.”Episode Links:
Previous Episode: Why Some Businesses Thrive While Others Fail: The Untold Story Behind Successful Marketing
Subscribe, Rate & Review:
If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.
Connect with Pam:
If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.
Subscribe on Apple Podcast
Connect with Pam Monteith on:
LinkedIn https://www.linkedin.com/in/pammonteith/
Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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In this episode, Pam dives into the challenges that business owners face when their marketing is working, but growth seems stalled. She shares real-life examples of two clients—both startups, both with physical products, and both following the same marketing strategy—with completely different outcomes. The key? Execution, adaptability, and support. Pam explores the importance of staying committed to your strategy, making necessary adjustments, and how a Fractional COO can be the game-changer that drives sustainable business growth.
If you’re seeing results from your marketing but struggling to take the next step in growth, this episode is for you.
In this episode, Pam discusses:
Why two businesses with the same marketing strategy had completely different outcomes. The critical role of execution and consistency in driving business success. How adaptability and agility can elevate your marketing efforts. The benefits of having a Fractional COO to ensure long-term success.Key Takeaways:
Consistency Matters: Sticking to your strategy is crucial for long-term results. Frequent changes or lack of commitment can derail even the best marketing plans.
Adaptability: Being open to feedback and making data-driven adjustments can turn a good marketing strategy into a great one.
Fractional COO Support: A Fractional COO provides not just operational support but ensures that your marketing and business strategies are fully implemented and optimized for growth.
Quotes from the Episode:
“It’s not enough to have a great marketing strategy. You need the right people in place to help you execute it effectively.”
“A Fractional COO can be the missing link between just getting by and truly thriving.”
Episode Links:
Previous Episode: Marketing Lessons from Apple for Small Businesses
Subscribe, Rate & Review: If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.
Connect with Pam: If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.
Subscribe on Apple Podcast
Connect with Pam Monteith on:
LinkedIn https://www.linkedin.com/in/pammonteith/
Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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In this episode, we’re diving into the powerful marketing lessons we can learn from one of the world’s most successful companies—Apple. While Apple may be a global tech giant, its core marketing principles are highly applicable to small businesses.
In this episode, you’ll learn:The Importance of Simplicity: How keeping your marketing message simple and clear can help attract and retain customers.
Building a Strong Brand Identity: Tips for creating a cohesive brand that resonates with your target audience, even with a limited budget.
Focusing on Customer Experience: Why delivering exceptional customer experiences is crucial for building loyalty and driving word-of-mouth referrals.
Embracing Innovation and Adaptability: How staying innovative and adaptable can keep your business competitive and relevant.
Why This Matters for Your Business:These lessons aren’t just theory—they are actionable strategies that can be implemented in your business to drive growth and success. Whether you're a solopreneur or a small business owner, applying these principles can give you a competitive edge.
The Value of a Fractional COO:Implementing these marketing strategies can seem overwhelming, but that’s where a Fractional COO comes in. Learn how a Fractional COO can provide the strategic oversight and operational expertise needed to bring these lessons to life in your business.
Ready to Take Action?If you’re looking to take your business to the next level by applying these marketing lessons from Apple, consider reaching out. I’m here to help you streamline your processes, improve customer experience, and build a strong brand.
Subscribe on Apple Podcast
Connect with Pam Monteith on:
LinkedIn https://www.linkedin.com/in/pammonteith/
Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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In today's episode, we explore a crucial question for every growing business: "Will you stop marketing when you achieve growth?" We'll dive into why it's essential to continue marketing efforts even after hitting your growth milestones and how a Fractional COO can play a pivotal role in sustaining and scaling your marketing strategies..
Key Takeaways:
The Importance of Ongoing Marketing:
Marketing isn't just for growth but for maintaining and sustaining your position. The analogy of a car needing regular maintenance even after reaching its destination. The risk of losing momentum if marketing efforts are halted.The Role of a Fractional COO in Marketing:
Strategic Oversight: Aligning marketing strategies with long-term business objectives. Resource Management: Ensuring efficient use of marketing budgets and team efforts. Scalability: Adjusting marketing efforts according to market trends and business needs. Operational Efficiency: Freeing up time for creative and strategic aspects of marketing by handling operational tasks.Conclusion:
Marketing is an ongoing journey that evolves with your business. A Fractional COO can help make your marketing efforts sustainable and scalable. An invitation to reach out for support and to subscribe for more insights and tips.
Subscribe on Apple Podcast
Connect with Pam Monteith on:
LinkedIn https://www.linkedin.com/in/pammonteith/
Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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In this episode of "How To Build A Team," we delve into why marketing should be a top priority for every business owner. Alongside building systems and processes and creating a strong team, strategic marketing is essential for business growth and sustainability. Discover why cutting marketing expenses can be detrimental and learn actionable tips to keep your marketing efforts effective without breaking the bank.
Key Takeaways:
The Importance of Systems & Processes: Why a strong foundation is crucial for business success.
Why Marketing is Essential: Understand marketing as an investment, not an expense, and how it fuels growth.
Actionable Marketing Tips:
Leveraging Social Media
Effective Email Marketing
Creating Valuable Content
Networking and Word-of-Mouth Strategies
Building a Strong Team: The synergy between systems, marketing, and team building..
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Connect with Pam Monteith on LinkedIn https://www.linkedin.com/in/pammonteith/ and Follow her on Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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Description:
In this episode, I provide a clear and actionable guide on how to prioritize your digital marketing efforts. Whether you're new to digital marketing or handling it yourself, these tips will help you focus on what really matters.
Key Points:
Identify Your Goals: Determine whether you want to increase brand awareness, generate leads, or drive sales to guide your marketing efforts.
Know Your Audience: Understand their interests, pain points, and behaviors to select the right platforms and create relevant content.
Focus on High-Impact Activities: Prioritize tasks that offer the most value for your time and resources, such as content marketing, social media engagement, and paid advertising.
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Connect with Pam Monteith on LinkedIn https://www.linkedin.com/in/pammonteith/ and Follow her on Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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Description:
In this episode, we share three essential time-saving tips for digital marketing. Whether you're a solopreneur or running a small team, these strategies will help you streamline your marketing efforts and maximize your impact.
Key Points:
Schedule Your Posts in Advance: Use tools like Buffer or Hootsuite to batch content creation and maintain a consistent online presence.
Repurpose Content Across Platforms: Maximize reach by turning a single piece of content into multiple formats.
Use Analytics to Focus on What Works: Leverage data to optimize your marketing strategy and eliminate ineffective efforts.
Resources Mentioned:
Meta Business
Buffer
Later
Follow Us:
Subscribe on Apple Podcast
Connect with Pam Monteith on LinkedIn https://www.linkedin.com/in/pammonteith/ and Follow her on Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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Description:
In this episode, we delve into why establishing robust systems and processes is crucial when building a team for your new firm. Join us to explore how these frameworks can drive consistency, efficiency, and scalability in your business.
Key Points:
Consistency and Quality Control: Ensuring reliable outcomes through structured processes.
Efficiency and Productivity: Streamlining tasks to save time and effort.
Scalability: Preparing for growth without compromising quality.
Learn how to document workflows, identify bottlenecks, automate tasks, and involve your team in creating efficient processes.
Resources Mentioned:
- Documenting Workflows: Simple tools for process documentation.
- Automation Tools: Recommendations for automating routine tasks.
- Team Involvement: Strategies for engaging your team in process improvement.
Follow Us:
Subscribe on Apple Podcast
Connect with Pam Monteith on LinkedIn https://www.linkedin.com/in/pammonteith/ and Follow her on Instagram https://www.instagram.com/pam_monteith/
Visit our https://www.greatworkonline.com for more insights and resources.
Need help with your business? Reach out to us for guidance and support!
Email: [email protected]
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Description:
As a small business owner, making the right decision between outsourcing and hiring is crucial. Join us in this episode as we provide a concise guide to help you navigate this dilemma effectively and discover when each option is the best choice for your business.
Key Points:
Specialized Expertise: When to outsource tasks that require specific skill sets you lack in-house.
Short-Term Projects: Why outsourcing is cost-effective for one-time or short-term assignments.
Cost Savings: The financial benefits of outsourcing certain tasks.
Flexibility: How outsourcing allows for workforce scalability based on business needs.
Core Business Functions: When hiring full-time employees becomes essential for critical tasks.
Long-Term Needs: The advantages of hiring for ongoing skill requirements.
Cultural Fit: Importance of aligning employees with your company culture.
Employee Development: Investing in professional growth through hiring.
Join us to gain insights and make informed decisions to help your small business thrive.
Follow Pam on Instagram @pam.your.marketing.guide
Connect with Pam on LinkedIn
Follow Great Work Online on Facebook
Grab our FREE Guide on The Power Of One Trusted Vendor.
If you’re a Canadian food business owner and are needing help with your bookkeeping we can help you through Accountific, a bookkeeping service by David Monteith.
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In the final episode of the series, we tackle the challenge of brain fog and introduce a powerful solution: batching. Learn how to streamline your workflow, increase clarity, and maximize productivity by grouping similar tasks together and dedicating focused blocks of time.
Key Points:
Exploring the concept of brain fog and its impact on productivity.
Introduction to batching as an effective technique to combat brain fog.
Examples of tasks suitable for batching and streamlining workflow.
Step-by-step guidance on implementing batching into your daily routine..
Follow Pam on Instagram @pam_greatworkonline
Connect with Pam on LinkedIn
Follow Great Work Online on Facebook
Grab our FREE Guide on The Power Of One Trusted Vendor.
If you’re a Canadian food business owner and are needing help with your bookkeeping we can help you through Accountific, a bookkeeping service by David Monteith.
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Embrace the Journey- Thriving in Business Through Struggles and Pains- A 3-Part Series
Part 2: Overcoming Exhaustion Through Outsourcing and Delegation
Description:
In this episode, Pam addresses the issue of exhaustion faced by entrepreneurs and presents a powerful solution: Outsourcing and Delegation. Explore how leveraging external support and delegating tasks can alleviate exhaustion, improve well-being, and allow you to focus on your core strengths.
Key Points:
Understanding the impact of exhaustion on business and personal well-being.
Definition and importance of outsourcing and delegation.
Types of tasks suitable for outsourcing and delegation.
Tips for identifying the right resources and individuals for outsourcing.
Strategies for effective communication and collaboration with outsourced team members.
Follow Pam on Instagram @pam.your.marketing.guide
Connect with Pam on LinkedIn
Follow Great Work Online on Facebook
Grab our FREE Guide on The Power Of One Trusted Vendor.
If you’re a Canadian food business owner and are needing help with your bookkeeping we can help you through Accountific, a bookkeeping service by David Monteith. - Show more
