Episodes

  • What happens when your frontline employees are tired of apologizing on behalf of the company? When public perception isn’t in your favor? This was the reality Oscar Munoz faced when he took the role of CEO and chairman of United Airlines in 2015.

    So he went back to basics, embarking on an extensive listening tour with thousands of employees — and in time, things turned for the better.

    We sat down with Oscar to learn about that journey, what’s changed since and the value of deploying this strategy.

    Oscar will lead a spotlight session at IABC World Conference 2024, “Leadership Is an Act of Extended Storytelling.” The format will be part fireside chat and part town hall, to which Oscar says in this episode: “Bring it!” Bring your best questions, ask him about failure and get ready for a refreshing way to kick off your time at World Conference.

    Tune in to this inspiring conversation and make plans to see Oscar this June in Chicago.

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    Oscar Munoz is the former CEO and chairman of United Airlines (UAL) and serves on the board of directors of Salesforce, CBRE, TelevisaUnivision, and Archer Aviation, a leading Urban Air Mobility company and developer of all-electric vertical take-off and landing (“eVTOL”) aircraft. He serves on the Pentagon’s Defense Business Board, is a trustee of the University of Southern California and the Brookings Institution, as well as an independent trustee for Fidelity.

    He is the author of the Wall Street Journal best-selling memoir, “Turnaround Time: Uniting an Airline and its Employees in the Friendly Skies,” published by Harper Business in May 2023. He is co-chair of the 2023 Blue Ribbon Commission for the National Association of Corporate Directors, the authority on best boardroom practices. Since 2022, the Oscar and Cathy Munoz Pave it Forward Foundation has proudly partnered with the American Heart Association (AHA) to create the AHA’s Social Impact Fund, providing financial grants and low interest loans for evidence-based, community-driven work to address heart health inequality.

    Under his leadership, United Airlines demonstrated rapid improvement, delivering industry-leading operational reliability, and sustained financial success, with stock value increasing 54 percent during that period. Munoz formally retired as UAL’s executive chairman in May 2021.

    Previously, Munoz served as president and chief operating officer of the North American rail-based transportation supplier CSX Corp. A decade of excellent financial performance, including a boost in operating income of nearly 600 percent, earned CSX recognition on the list of Most Honored Companies by Institutional Investor magazine.

    He has served in various financial leadership positions across diverse industries, including U.S. West, AT&T, Coca-Cola, and PepsiCo.

    He earned his undergraduate degree from the University of Southern California’s Marshall School of Business and an MBA from Pepperdine’s Graziadio Business School.

    Hispanic Business magazine twice named Munoz one of its 100 Most Influential Hispanics, honoring his journey as an immigrant who, to this date, remains the only person of Hispanic heritage to run a U.S. airline.

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    LINKS

    Mentioned in This Episode

    "Leadership Is an Act of Extended Storytelling”: A Fireside Chat and Town Hall With Oscar Munoz

    IABC World Conference 2024

    “Turnaround Time: Uniting an Airline and its Employees in the Friendly Skies,” by Oscar Munoz

    Connect With IABC on social media

    https://twitter.com/iabc

    https://www.linkedin.com/company/iabc/

    https://www.facebook.com/IABCWorld

    https://www.youtube.com/user/IABClive

    https://www.instagram.com/iabcgram/

    Visit IABC Online

    https://www.iabc.com/

    https://catalyst.iabc.com/

    https://wc.iabc.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • Founded in 1973, the Commission on Public Relations Education(CPRE) provides recommendations on public relations education foruniversities and professional associations around the world.

    CPRE’s latest signature report, “NavigatingChange: Recommendations for Advancing Undergraduate PR Education,” offersan in-depth look into what’s needed and expected of educators and practitionerswhen it comes to guiding the next generation of PR professionals. The report isbased on a survey of nearly 200 educators and just over 460 practitioners,including members from IABC.

    Matt Tidwell, IABC board member, sits down with Drs.Elizabeth Toth and Pamela Bourland-Davis, lead editors of the report, tounderstand the research and its findings.

    Tune in as they discuss key findings of the report, from therole of ethics to DEI, data/analytics, the future of the workplace and more.

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    Matt Tidwell, PhD, APR, is on the facultyof the William Allen White School of Journalism and Mass Communications at theUniversity of Kansas and directs KU’s master’s degree in digital and integratedmarketing communications. Tidwell is a member of IABC’s International ExecutiveBoard.

    PamelaBourland-Davis, PhD, is professor of public relations and professional communication andleadership at Georgia Southern University, where she also served as departmentchair. She was co-editor of the Commission on Public Relations Education’ssignature 2023 report, “Navigating Change.” She was the Journal of PublicRelations Education’s editor from 2021-2023, SSCA’s past president, and sheserved in a variety of roles within AEJMC and its PR Division.

    Elizabeth L. Toth, PhD, is professoremerita of the Department of Communication at the University of Maryland,College Park. She has produced 10 books and more than 90 refereed journalarticles, book chapters, monographs and conference papers on public relations.She has won numerous awards for her research and service. She co-edited theCPRE 2023 Report on Undergraduate Public Relations Education, “NavigatingChange.”

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    LINKS

    Mentioned in This Episode

    Commission onPublic Relations Education website

    NavigatingChange: Recommendations for Advancing Undergraduate PR Education

    Connect With IABC on social media

    https://twitter.com/iabc

    https://www.linkedin.com/company/iabc/

    https://www.facebook.com/IABCWorld

    https://www.youtube.com/user/IABClive

    https://www.instagram.com/iabcgram/

    Visit IABC Online

    https://www.iabc.com/

    https://catalyst.iabc.com/

    https://wc.iabc.com

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
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  • In Under 10:Guiding Principles for the Ethical Use of AI

    As a complement to the association’s Code of Ethics, IABCrecently released Guiding Principles for the Ethical Use of AI by CommunicationProfessionals.

    In this first edition of “In Under 10,” Kristin Frankiewicz,IABC content manager, sits down with Simon Murphy, a member of the IABC EthicsCommittee, to learn more about these principles.

    Tune in as Murphy shares how the principles were created,the importance of the human-led element in these new guidelines, how they’reintended to be used and more.

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    Simon Murphyis head of business marketing for Edelman in Asia Pacific (APAC). An adeptcorporate affairs and communications specialist with over 25 years ofinternational experience, Murphy brings hands-on commercial understanding ofthe many reputational issues faced by industry today.

    In hiscurrent role, he focuses on delivering the strategy for integratingEdelman’s business to business offerings and programs across practices, sectorsand client work in APAC. And as a senior client advisor he brings the best ofEdelman’s B2B capabilities to Edelman’s clients whilst ensuring the highestlevel of commercial problem solving with impact.

    Based in Melbourne, Simon is also presently Edelman’sinternational client lead for Microsoft Asia and has general responsibility forall aspects of regional client strategy and activity.

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    “In Under 10” is a new series from PodCatalyst thatexplores the latest news and trends in comms, in under 10 minutes. Got asuggestion? Reach out to the team at [email protected].

    LINKS

    Resources Mentioned in This Episode

    IABC GuidingPrinciples for the Ethical Use of AI by Communication Professionals

    IABCCode of Ethics for Professional Communicators

    “Does‘Do the Right Thing’ Change Over Time? The Evolution of Ethical Guidance forCommunication Professionals,” by Jennifer Wah via Catalyst

    Connect With IABC on social media

    https://twitter.com/iabc

    https://www.linkedin.com/company/iabc/

    https://www.facebook.com/IABCWorld

    https://www.youtube.com/user/IABClive

    https://www.instagram.com/iabcgram/

    Visit IABC Online

    https://www.iabc.com/

    https://catalyst.iabc.com/

    https://wc.iabc.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • When it comes to brand-building, the communicator iswell-equipped to not only manage that of their organization or clients, buttheir own brand as well. So what does that look like in practice?

    Miri Rodriguez, senior storyteller at Microsoft, offers herinsight and sage advice to “date the brand and marry yourself.”

    IABC Content Manager Kristin Frankiewicz sits down with Mirito learn more about her role at Microsoft, the journalistic approach she takesas storyteller, smart ways to use artificial intelligence while blending ahuman touch, why building your own brand matters and more.

    Miri Rodriguez is a globally recognized storyteller,bestselling author of “Brand Storytelling” andowner of Be Mindful Be Happy.Rodriguez brings 15+ years of expertise, valuable industry and consultinginsights matched with a lighthearted and authentic delivery approach. She hasearned several awards in digital marketing and customer experience and isranked as top in-demand speaker at leading industry conferences around theworld. Her social advocacy and philanthropic work include volunteering to trainsocial enterprise leaders in Africa, coaching students at Network for TeachingEntrepreneurship in the U.S., and mentoring men and women to build theirpersonal brand with empathy, passion and purpose. Rodriguez currently works atMicrosoft as a senior storyteller for Health and Public Sector Industries.

    LINKS

    Learn more about Miri at mirirod.com

    Connect with IABC on social media

    https://twitter.com/iabc

    https://www.linkedin.com/company/iabc/

    https://www.facebook.com/IABCWorld

    https://www.youtube.com/user/IABClive

    https://www.instagram.com/iabcgram/

    Visit IABC online

    https://www.iabc.com/

    https://catalyst.iabc.com/

    https://wc.iabc.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • In the latest episode of PodCatalyst, Peter Finn, IABCexecutive director, sits down with Maliha Aqeel, IABC chair, Kamyar Naficy, IABC vice chair, and Danielle Bond, IABC past chair (2021-2022) to discuss the year ahead.

    This conversation has something for everyone: how commspros can wield influence in the C-suite and within their own teams, the importance of tapping into geopolitics, what it means to be a communicator in a post-truth world, influencers they’re following in the new year, a caveat against algorithms, Wordle vs. Connections — and so much more!

    Tune in to this lively roundtable discussion and tap intojust a few of the minds of IABC’s past and present leadership.

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    Maliha Aqeel, PMP, SCMP, MC, is chair of the IABC International Executive Board (IEB) and the founder and CEO of The Ideas Collective Inc., an independent consulting firm bringing brand purpose to life through content, customers and culture. She has worked in corporate and agency roles for almost 20 years, connecting the dots between brand, marketing and communications to drive business objectives. She is a longtime IABC volunteer and a regular speaker at industry conferences. Aqeel has won several IABC Gold Quill awards for brand development, content marketing, publications and internal communications, including two Gold Quill “Best of the Best” awards for employee engagement and COVID-19 response management and communications. Connect with Aqeel on LinkedIn.

    Kamyar Naficy is managing director of Alberin, a strategic communications consultancy for finance, technology and sustainability. With over 20 years of professional experience, Naficy advises clients in the U.S., Europe and the Middle East on all aspects of corporate, financial and marketing communications. Prior to working at Alberin, Naficy held senior communications positions at JP Morgan, London Stock Exchange Group andUniCredit. Earlier in his career, he worked in investment banking and management consulting. He holds a BA from the London School of Economics and a MPhil in Management Studies from Cambridge University. Connect with Naficy on LinkedIn.

    Danielle Bond is an award-winning brand, marketing and communications executive with expertise in the B2B sector. She has been the chief marketing officer for leading professional services firms throughout her career. Bond recently left full-time corporate life to pursue a career as a company director andconsultant. She has served on IABC’s International Executive Board for four years, including as chair. Connect with Bond on LinkedIn.

    LINKS

    *Social Media*

    https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/

    *IABC Websites*

    https://www.iabc.com/| https://catalyst.iabc.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • In the latest episode of PodCatalyst, Peter Finn, IABCexecutive director, sits down with Mike Klein, founder of #WeLeadComms.

    Mike is a seasoned comms pro and champion of the profession.In 2021, he created #WeLeadComms to recognize everyday achievement in the field. To date, he’s shone a light on more than 600 communication leaders.

    Tune in as Mike shares what he’s learned through this work and the partnership between IABC and #WeLeadComms in 2024. Plus, get his take on megatrends for the new year and how communicators can set the agenda — from leveraging cost-effective and transformative approaches to technology, to finding alignment between communication and pressing issues like decarbonization and climate.

    Mike Klein is a communication consultant, based in Iceland, who focuses on strategic communication, research, and measurement. He is also the founder of #WeLeadComms.

    With more than 20 years of experience in internal communication and an additional decade in politics and public affairs, Klein has worked with large organizations in the U.S. and Europe, including Maersk, easyJet, Barclays, Shell, Avery Dennison, Cargill and the U.S. Department of Transportation. He is a certified Strategic Communication Management Professional (SCMP), and is the former Regional Chair for IABC in Europe – Middle East – North Africa (EMENA). Klein’s website can be found at www.changingtheterms.com.

    #WeLeadCommsis an ongoing global campaign to recognize the courage, initiative and leadership demonstrated by communication professionals on a daily basis. With more than 8,000 followers and 650 honorees, #WeLeadComms recognizes communication leaders — at all levels of the profession — across geographic, professional and cultural boundaries. #WeLeadComms can be found on LinkedIn at https://www.linkedin.com/company/weleadcomms/.

    LINKS

    *Social Media*

    https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/

    *IABC Websites*

    https://www.iabc.com/| https://catalyst.iabc.com/

    *Mike Klein and #WeLeadComms

    www.changingtheterms.com

    www.linkedin.com/company/weleadcomms

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • Martha Muzychka was named an IABC Fellow in 2019, acknowledging her decades of service to the profession and excellence in the field. Peter Finn, IABC executive director and host, sat down to talk with Martha about what led her to an entrepreneurial career, observations from her experience as a Gold Quill evaluator, what it means to join the ranks of IABC Fellows, trends she’s keeping a pulse on as we continue to move into a post-pandemic phase of work and life, and more.

    LINKS

    *Social Media*

    https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/

    *IABC Websites*

    https://www.iabc.com/| https://catalyst.iabc.com/

    *IABC Fellows Designation*

    https://www.iabc.com/Career/Awards/Fellow-Designation

    *IABC Member Directory*

    https://members.iabc.com/Directory

    Martha Muzychka, ABC, MC, IABC Fellow, is an award-winning, experienced communicator and policy researcher with more than 30 years of experience. Operating as Praxis Communications since 2005, Muzychka brings together a unique community perspective with a firm foundation in strategic communications principles. Her clients are many and varied, including large and small organizations in Newfoundland and Labrador and across Canada from the government, nonprofit, community and private sectors.

    Muzychka has demonstrated strengths in communications, qualitative research, policy analysis, consultation processes, reputation and crisis management and writing. In her work, she explores new and creative approaches for communicating and engaging with target audiences by bringing together a unique community perspective with a firm foundation in strategic communications principles.

    A popular workshop leader and presenter, Muzychka has extensive experience in public speaking, workshop development and presentation and group facilitation. As well as creating custom training for clients, Muzychka is a licensed trainer for McLuhan-Davies Communication training products for Newfoundland and Labrador.

    Muzychka’s work and contributions to communications excellence and IABC have been recognized locally (IABC NL Communicator of the Year, 2018) nationally (IABC Canada Master Communicator, 2015) and globally (IABC Fellow, 2019).

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • Josie Cox is a global journalist with a long held interest in business, power, workplace culture and gender. As author of the upcoming book, “Women Money Power” (March 2024), Josie sat down with IABC Executive Director Peter Finn to talk about the work she’s done to uncover the stories of women who have been instrumental in driving significant legal, social and political transformations in modern history.

    Tune in to learn more about Josie’s research on gender equality, her thoughts on addressing the current gender gap in workplace leadership, the impact on career advancement for working parents as remote work becomes the norm, the role communicators must play in influencing the narrative of financial empowerment and more.

    LINKS

    *Social Media*

    https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/

    *IABC Websites*

    https://www.iabc.com/| https://catalyst.iabc.com/

    *More information about Josie Cox and “Women Money Power”*

    Get to know Josie: https://www.josiecox.com/

    Pre-order “Women Money Power”

    Amazon: https://www.amazon.com/Women-Money-Power-Economic-Equality/dp/1419762982

    Barnes & Noble: https://www.barnesandnoble.com/w/women-money-power-josie-cox/1143869761;jsessionid=186D35FF7DA495DF3791F8532F5A26D4.prodny_store02-atgap10Bookshop.org: https://bookshop.org/p/books/women-money-power-the-rise-and-fall-of-economic-equality-josie-cox/20351458?ean=9781419762987

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • Linda Rutherford, chief administration and communicationsofficer at Southwest Airlines, joins IABC Executive Director Peter FinnPodCatalyst to talk about her 30+ years with the company and the changes she’s seen in the field along the way.

    After a pivot from journalism, Rutherford grew her PR careerand climbed the ranks to where she is today. Tune in to learn how she’s watched tech become a disruptor in the field, helped lead Southwest’s years-long, intentional approach to creating a more inclusive culture, a closer look at how her team manages ESG, lessons learned from the 2022 holiday flight delays, her take on a watchful approach to artificial intelligence and more.

    LINKS

    *Social Media*

    https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/

    *IABC Websites*

    https://www.iabc.com/| https://catalyst.iabc.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • While AI excels at word predictions and learns from existing content, itlacks empathy, emotion and sometimes accuracy. This is where communicatorsshine, leveraging the technology as one tool in their toolbox rather than aone-stop solution.

    Tune into this episode of PodCatalyst to hear from Jared Curtis, seniordirector of corporate communications at Maximus, Inc. as he sheds light on histeam’s practical application of AI, backed by extensive research and surveys herecently conducted.

    LINKS

    *Mentioned inthis episode*

    https://www.iabc.com/About/Purpose/Code-of-Ethics| https://news.mit.edu/2023/study-finds-chatgpt-boosts-worker-productivity-writing-0714| https://economics.mit.edu/sites/default/files/inline-files/Noy_Zhang_1_0.pdf| https://www.science.org/doi/10.1126/science.adh2586| https://www.iabc.com/Portals/0/AIWritingAssistantResearchPaper__FINAL_April23.pdf?ver=10zqKA0qlrABtQZ6PYI8oQ%3d%3d| https://www.iabc.com/Portals/0/CorpComms_AI%20Adoption%20Principles_FINAL.pdf?ver=OgHe15xlWzUs9UTDSw85Sw%3d%3d| https://www.iabc.com/Portals/0/CorpCommsCodeofConduct_FINAL.pdf?ver=O30s15yo33AKXLWVSHQA1g%3d%3d

    *Social Media*

    https://www.linkedin.com/in/jaredacurtis/| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/

    *IABC Websites*

    https://www.iabc.com/| https://catalyst.iabc.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • Managing reputation in today’s polarized world is not unlikesolving a Rubik’s Cube — each move is connected and one step impacts the next.

    This is lens through which USC Annenberg viewed the findings of their 2023Global Communication Report.

    In this episode of PodCatalyst, Fred Cook, chairman emeritusat Golin and director of the USC Center for Public Relations, offers insightinto the report. Learn how the landscape of reputation is changing rapidly forcommunicators, why being “woke” is interpreted by different audiences, ways therecommendation generation is creating a paradigm shift in endorsementstrategies and more.

    LINKS

    *Mentioned in this episode*

    https://annenberg.usc.edu/research/center-public-relations/global-communication-report| https://youtu.be/ljSoitzMWb8

    *Social Media*

    https://www.linkedin.com/in/fredhcook/| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/

    *IABC Websites*

    https://www.iabc.com/| https://catalyst.iabc.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • Zaria Parvez, global social media manager at Duolingo, joinsPodCatalyst host and IABC Executive Director Peter Finn to share heroutstanding journey on TikTok. With her creative and interactive approach,Zaria has made Duolingo a prominent figure in the TikTok community,particularly among Gen Z and with over 6.7 million followers and counting.

    This episode explores how creative freedom and trust havebeen instrumental in Duolingo's success, as Zaira's ability to connect with theplatform's younger audience has propelled her to new heights and made her arole model for others.

    Parvez will lead the session “Keep it Simple Stupid:Duolingo’s Guide to Calculated Risk on Social” at IABC World Conference 2023,4-7 June in Toronto. Tune in today for a preview of this can’t-miss discussion.

    LINKS

    *Mentioned in this episode*

    https://www.tiktok.com/@duolingo?lang=en| https://twitter.com/adage/status/1518762052596162563| https://wc.iabc.com/

    *Social Media*

    https://www.linkedin.com/in/zaria-parvez-645983140/| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/

    *IABC Websites*

    https://www.iabc.com/| https://catalyst.iabc.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • In the latest episode of PodCatalyst, Eli Carmona,communication specialist at The 519 andWorld Conference 2023 speaker, talks about the critically important rolecommunicators play in supporting trans and gender diverse communities throughtheir work.

    They share how design can help break stereotypes, theirexperience navigating difficult conversations with clients around inclusivity,the importance of doing research to avoid pinkwashing and more.

    IABC World Conference 2023 takes place 4-7 June in Toronto.Don’t miss Eli’s session, “The Communicator's Guide to Gender Diversity andInclusion.”

    LINKS

    *Mentioned in this episode*

    The 519: https://www.the519.org/| World Conference Registration: https://wc.iabc.com/

    *Social Media*

    https://www.linkedin.com/in/ed-cook/| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/

    *IABC Websites*

    https://www.iabc.com/| https://catalyst.iabc.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • Can change bring joy? Ed Cook, co-founder of The ChangeDecision, believes so — and has years of experience and the data to back it up.

    Tune in to the latest episode of PodCatalyst, where Eddiscusses how change can drive energy, boost morale and make people feel moreconnected to their work.

    Prior to co-founding The Change Decision, Ed worked at amajor U.S. bank. In this episode, he shares how he found himself leading aproject that was over budget and past deadline, but was able to use changemanagement tactics to turn around morale and improve the company’s culture.

    Today, Ed focuses on academic research to determine what joyat work means and helps companies implement it, whether they’re a team of threeor 300.

    LINKS

    *Mentioned in this episode*

    https://www.thechangedecision.com/| https://www.npr.org/series/423302056/hidden-brain

    *Social Media*

    https://www.linkedin.com/in/ed-cook/| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld

    | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/

    *IABC Websites*

    https://www.iabc.com/| https://catalyst.iabc.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • Generative artificial intelligence (AI) remains one of thehottest topics of 2023 and is changing the way businesses think about contentcreation. Who better, Alex Sevigny argues, than the communicator to lead thischarge?

    Long before it was trending, Sevigny, an associate professorat McMaster University, has been interested in the power of AI and howcommunicators can harness its power. In this episode of PodCatalyst, he sitsdown with IABC Executive Director Peter Finn to discuss how AI can help PR scale,the power of quantifying a digital life, training opportunities and gaps leftby AI, what the next generation of communicators need to learn and more.

    Sevigny will be part of a panel, “Generative ArtificialIntelligence: The Communicator’s New Best Friend?” at IABC World Conference 2023, 4-7 June inToronto. Tune in today for a preview of this can’t-miss discussion.

    Alex Sevignyis an associate professor of communication studies and communicationsmanagement at McMaster University, where he co-founded the communicationstudies program and served as director of the Master of CommunicationsManagement Program. He is editor-in-chief of the Journal of ProfessionalCommunication and is active as a volunteer in the Canadian Public RelationsSociety, where he has served as president of the Hamilton Chapter, and iscurrently serving as National Chief Accreditation Examiner.

    Sevigny isan active academic and market researcher in the area of communications. He runsthe McMaster Communications Metrics Research Lab at McMaster. He is also anoccasional consultant in the area of communications management and measurement.

    LINKS

    *Social Media*

    https://twitter.com/iabc| https://www.linkedin.com/company/iabc/

    | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/

    *IABC Websites*

    https://www.iabc.com/| https://catalyst.iabc.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • Returning for a second year, Chris Lee shares insights from the 2023 Gallagher State of the Sector report. Tune in as he and IABC Executive Director Peter Finn discuss trends around belonging and culture, a results-only work environment, how communicators can retain their role as strategic partner and more.

    Want to hear more from Chris? Join him at the IABC World Conference in Toronto, 4-7 June, as he and Pinaki Kathiari (CEO, Local Wisdom) present “Why Does It Feel So Wrong to Be Human at Work?”

    Chris Lee is the vice president of communications for Gallagher’s employee communication and employee experience practice in Canada and is an expert in building brands that stand out and achieve a purpose. He is a regular speaker at industry events, including IFEBP, HRPA, Conference Board of Canada, WorldatWork, CPBI, and InnovateWork. He will be a featured speaker at this year’s IABC World Conference in Toronto. He’s also written insightful pieces for Benefits Canada, Canadian HR Reporter, HR Director magazine, Plans & Trusts magazine, Benefits & Pensions Monitor. Lee is on the Board of Directors for IABC’s Toronto chapter, and has also been on the Board of Directors for GTA Rewards Association and currently sits on an advisory board for IFEBP.

    LINKS

    *Episode*

    Referenced in this episode, Gallagher 2023 State of the Sector report: https://www.ajg.com/employeeexperience/state-of-the-sector-2023/

    *IABC Social Media*

    https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/

    *IABC Websites*

    https://www.iabc.com/| https://catalyst.iabc.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • As Twitter shifts under new leadership and platforms like TikTok continue to emerge, what is the state of social media for communicators? We spoke with Slma Shelbayah, chief marketing and communications officer at Yardstick Management, to gain her perspective on this evolving landscape.

    Plus, learn how her seven-year tenure as a journalist at CNN helped laid a foundation for her role in the C-Suite, her strategic approach to helping clients achieve greater representation across diversity of thought and why she believes intentionality precedes everything.

    LINKS

    *Episode*

    Referenced in this episode, Business Insider interview featuring Slma Shelbayah: https://www.businessinsider.com/communications-expert-on-the-impact-of-elon-musk-buying-twitter-2022-4

    *Social Media*

    https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/

    *IABC Websites*

    https://www.iabc.com/| https://catalyst.iabc.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • If you search ESG on Google, you’ll get about 436 million search results. The term (environmental social governance), while not new, has been gaining traction in recent years. We spoke with Kamyar Naficy, who’s been following this business framework for the better part of two decades. In this episode, he helps us unpack what ESG really means, opportunities for business communicators to lead the conversation, ways companies can strategically find their purpose within ESG and more.

    Naficy contributed to the Trend Watch paper on ESG, which can be read online here: https://catalyst.iabc.com/Articles/esg-communicating-the-greater-good

    LINKS

    *Episode*

    https://catalyst.iabc.com/Articles/esg-communicating-the-greater-good

    *Social Media*

    https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/

    *IABC Websites*

    https://www.iabc.com/| https://catalyst.iabc.com/

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • Stephanie Speck has had a fascinating career, working in more than 23 countries across the world. While she was a soprano diva early in her career, Speck soon shifted gears and became a first responder during the Indian Ocean tsunami in 2004. Her passion for development work in change communication and crisis response took flight.

    She has since built her career working on some of the world’s most complex issues, including advocacy initiatives for the United Nations Office for Disaster Risk Reduction during the COVID-19 pandemic.

    Tune in to learn more about Speck’s deep curiosity, the insights she’s gained and where she believes communicators can make the biggest difference when solving today’s most pressing challenges.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message
  • This episode of PodCatalyst is republished as an encore of the April 2022 interview featuring Dr. Lilian Ajayi-Ore. Revisit the episode in anticipation of Dr. Lilian's upcoming, three-part webinar series on digital acumen for business communicators. Learn more and register for the webinar series. 

    Dr. Lilian Ajayi-Ore has had a rich, remarkable career that spans work with the United Nations, the creation of the award-winning Global Connections for Women Foundation (GC4W), teaching the next generation of communicators at Columbia and NYU, and so much more.

    In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Dr. Lilian, who hosted the IABC World Conference 2022 digital communications strategy masterclass, “Six ways to sharpen your digital acumen with leading digital marketing executive and data scientist.”

    Tune in to get Dr. Lilian’s perspective on the latest trends in digital communications, her advice for aspiring solopreneurs, her observations from the classroom, how GC4W blossomed from a Twitter account and more.

    More From Dr. Lilian

    · “Why You Need to Prioritize Direct-To-Consumer Strategies" (Entrepreneur)

    · Designing Your Desired Future Self (TEDx American University of Paris)

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