Episodes

  • Hello and welcome to this special edition of the IABC International Podcast. My name is Dan Gold, and on this episode we're taking a look forward to the season 3 of the podcast.

    The first guest of the new season will be Bonnie Caver the 2020 - 2021 Chair of the International Executive Board of IABC. I am very thankful that she has agreed to kick off episode 301 which will be coming soon.

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    As you know, times are very challenging as a result of the COVID 19 pandemic. It's a global event that has sent shockwaves through families, communities and whole countries. Through the darkest of times, I have been so proud of those who have stepped up when it comes to putting the health of others first by protecting themselves. I also give thanks to all the people on the front line who have taken care of us, kept us safe and worked to keep us healthy.

    The downside of the pandemic is that lives have been lost, and the hearts broken of those left behind. Let's always celebrate and remember the good of those no longer with us. With each person may their story live on to give hope to the next generation.

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    I am curious about people, nature and the world, and I learn through storytelling. I have dedicated my career to helping people and organizations gain a voice to tell their stories. I am deeply thankful to work with many great storytellers.

    As a result of this there was a long-told story that I needed to hear, and more importantly act on.

    In terms of diversity I have always aimed to have balance through the people and stories that we have featured on the IABC International Podcast. I feel more than ever that this is the time that our podcast should be more, when it comes to diversity and inclusion. So I have been actively working to invite new people to take on the role of presenter and producers of the podcast. This search is not yet complete, but I know from the people who have already expressed interest, that diversity will be at the heart of what we do.

    I was thinking of not producing this episode, but in the interest of transparency and out of respect for you the listener, a sudden change would be unexplained, and I wanted you to know that this change is so important to me.

    Regardless of having dyslexia in an industry that values the written word, I have mostly felt included and not marginalised. IABC is so welcoming, and I am proud that the Diversity and Inclusion team actively addresses neurodiversity.

    The inclusion of people who are neurodiverse is important to me, and I am proud of how far private industry and the public sector have come when it comes to valuing ideas, problem solving and not just focusing on writing. Technology including AI and grammar apps are helping people previously excluded from the communication profession find a home. Facts and stories told through imagery, video and audio are equally as impactful and meaningful as the written word.

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    I sincerely thank Ginger, Stephanie, Mike, Micayla, Sharon, Zora and so many more for believing in the podcast as a vehicle to tell the stories from within IABC. I know that it is going to go from strength to strength with the support of Jeff Price from Smith Bucklin and IABC.

    In collaboration with Austin Staton, we will be working together to bring you the next season of the IABC International Podcast. At this time I have to say thank you to Martin Charlton Communications for financially supporting the production of the podcast without ever asking for anything in return. That giving has helped people connect internationally through the stories told.

    Thank you for listening.

    Music is from soundcloud.com/joakimkarud and soundcloud.com/ikson.

    This is an IABC Production.

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  • Welcome to episode 232 of the IABC International Podcast. On this episode we're speaking with IABC Gold Quill Award winner MacKenzie Fitzgerald about Keeping Them Coming Back: Building Employee Loyalty Through Accelerated Engagement. It's an interesting conversation from the wider point of view of integrating two organizations following either a merger or a takeover. 

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    Former guest of the IABC International Podcast, Howard Krais has written an article with Mike Pounsford, and Kevin Ruck for the IABC website on Transforming how organizations listen to their people.

    It's clear that listening to employees is critical to improving performance, decision making and well-being, and most communicators would agree with this, but when it comes to looking at what organizations really value from their communication function, listening appears a long way down the list.

    This article features great research and tools for you to take to your leadership to highlight the importance of professional communicators being a key part of the listening process. 

    From passive, to deep listening, this article has a lot to say find out more here.

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    The IABC Academy provides online professional development for business communicators to help advance their careers and generate real business results for their organizations.

    Our online workshops offer in-depth learning to build critical skills and knowledge. Through live, on-demand and self-paced workshops by leading experts in their fields, IABC Academy participants get exceptional instruction that supports long-term problem-solving and enhances career growth, now and into the future.

    Learn more and enroll on online courses.

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    Thank you for listening. Please share the IABC International Podcast with your colleagues and subscribe to ensure that you don't miss an episode.

    Follow us for updates and behind the scenes content. Instagram.com/iabcpodcast, Twitter.com/iabcpodcast

    Music is from Joakim Karud (soundcloud.com/joakimkarud) and Ikson (soundcloud.com/ikson).

    Produced and Presented by Dan Gold 

    This is an IABC Production.

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  • Welcome to episode 231 of the IABC International Podcast. On this episode Elizabeth Williams Principal, National Creative Director from Buck talks about how they work with one of their clients from the entertainment world leveraging pop culture to create positive impact when it comes to engaging with staff about their benefits. #IABCGQ

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    On the IABC website you'll always find powerful, relevant articles to help your professional communication practice. One of the latest articles is from Cheryl Ross entitled Help Leaders Navigate Layoffs: Increase visibility to gain employees’ trust.

    Read article in full.

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    Thanks for listening to this episode. Connect with us on Twitter and Instagram for exclusive podcast content.

    A gold star for everyone who shares this with a friend :)

    Music is from Joakim Karud and Ikson,

    Produced and presented by Dan Gold

    This is an IABC production.

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  • Welcome to the IABC International Podcast, on this episode Megan Osborne joins us to talk about how they won an IABC Gold Quill Award

    NSW Trustee & Guardian is a state government agency that provides Will-making and deceased estate administration services and can also be appointed by a court or tribunal to act as a person’s financial manager and/or guardian if they lack the ability to make decisions for themselves because they have a disability.

    As an organisation with a purpose statement ‘To protect, promote and support the rights, dignity, wishes and choices of our customers’ having a shared language and understanding of how to achieve this to a high standard was a missing piece of the puzzle.

    Insights showed there was an opportunity to improve customer service. Customer satisfaction was either low or declining, complaints were on the rise and staff morale was down following an organisational restructure in 2016.

    NSW Trustee & Guardian’s Communications & Engagement team worked to develop the Customer Excellence Principles Team Activities as a tool to turn this around and embed a culture of customer service excellence.

    Read this excellent article in full with photos and metrics on the IABC New South Wales website.

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    Didn't make it to the IABC Virtual World Conference? You can still register to have access to all of the sessions for 12 months. wc.iabc.com

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    Share this free podcast with colleagues - they'll thank you for it. 

    Music is from Joakim Karud (soundcloud.com/joakimkarud) and Ikson (soundcloud.com/ikson)

    Produced and presented by Dan Gold

    This is an IABC Production

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  • This is not a regular episode of the IABC International Podcast, but an opportunity for you to experience the influence that the IABC Fellows have to audiences around the world. Kate Macauley's The Internal Comms Podcast invited Fellows Jennifer Wah, Brad Whitworth and Neil Griffiths to a roundtable discussion on the impact of Coronavirus. 

    It's wonderful to hear from these icons of our profession, offering their insights which you can use to inform and guide your organization, wherever you are in the world.

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    Can we start to make some predictions about how this global pandemic might impact business, leadership and, in turn, communications? The economists are predicting a global recession. 

    So, clearly there will be some negative consequences for business to grapple with for some time to come, but some positives have emerged from this crisis. Communicators have been thrown into the spotlight, our leaders are showing up with more authenticity and there is new-found appreciation for those who work on the frontline of our organisations.

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    Subscribe to Kate's podcast and for more insights from the IABC Fellows, stay up to date with the latest edition of the Circle of Fellows podcast

    Thanks for listening to this episode, if you have a professional communication or marketing podcast, let us know and we'll share it with our community.

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    Thank you above and beyond for sharing the podcast with IABC. You can find out more about their services at https://abcomm.co.uk/

    The Internal Comms Podcast with Kate Macauley, Copyright above and beyond. Reproduced with permission. 

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  • Welcome to episode 228 of the IABC International Podcast. On this episode Jeff Pekar talks about how Willis Towers Watson won an IABC Gold Quill Award for launching a modern and competitive benefits and retirement program at Thomson Reuters (Canada)

    The IABC Academy has launched a new online course. It's called Enhancing Organizational Reputation and it is a MUST for communication leaders who want to learn how to protect a strong business reputation. 

    Not only will you learn how to identify the forces that could damage your organization’s reputation, but you will learn that a positive and lasting reputation is an organization’s most important asset.

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    Thank you for listening, if you share this on social media, we will be grateful, but a little brightness and light will fill my heart. 

    Music is from Joakim Karud (soundcloud.com/joakimkarud)

    Produced and Presented by Dan Gold

    This is an IABC production.

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  • Welcome to episode 227 of the IABC International Podcast. On this episode Gabrielle Dolan - the highly sought-after international keynote speaker and educator on real communication and business storytelling is our guest.

    Gabrielle has extensive leadership experience, and is a bestselling author on business and storytelling. Along with her Jargon Free Fridays movement/global revolution (jargonfreefridays.com), Gabrielle has some of the most engaging social content that you will find online - Instagram. Here is Gabrielle's latest newsletter.

    Gabrielle was very excited and honoured to be announced as the winner of the inaugural IABC APAC Communicator of the Year Award in the Senior Communication Professional category.

    Unfortunately face-to-face celebrations were not possible given the current restrictions but you can watch the video interview here of Gabrielle speaking with Zora Artis, IABC APAC Chair, on her acceptance of the CoTY award.

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    If you haven't signed up for the IABC Virtual World Conference yet, why are you waiting? Not only are there incredible international keynote and breakout speakers, but many brands have sessions as well including Workplace from Facebook, Bananatag, Politemail, Simpplr and many other solutions providers. 

    wc.iabc.com for more information.

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    Thank you to everyone who has been kind enough to share this podcast with friends and colleagues. Our continued growth is thanks to you.

    Music is from Joakim Karud (soundcloud.com/joakimkarud) and Ikson (soundcloud.com/ikson

    Produced and presented by Dan Gold

    This is an IABC production.

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  • Welcome to episode 226 of the IABC International Podcast. On this episode Jennifer Whyte explains why it was important to create a collective ownership in with their supporters. Find out more about https://oceana.ca/en

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    Deborah Abrams Kaplan has written an article titled How to Spread the Word About Your Organization’s Family-Friendly Policies which you will find on the IABC content centre in the latest section. There are specific tips on communicating new family-friendly policies for your organization. 

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    Thank you.

    From me personally, I would like to say a big thank you to each of our chapter leaders for keeping quality programming going for the benefit of our members. Many chapters have gone above and beyond to ensure that their members are supported in these challenging times, whether that is through recruitment help and advocacy of our industry, or bringing people together - having check-ins and regular online programming. I even heard that some care packages were mailed out. 

    Our local leadership knows that silence and no local programming contributes to people feeling isolated and unsupported. If there is one thing that our association knows, it is how to bring people together...so let's keep doing this. 

    Year on year, our members say that local programming is one of the key reasons that they renew annually. Thank you to every chapter board for making sure that there isn't a void for our members to be lost within. 

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    Thanks for listening to this episode. Subscribe for free and go back through previous episodes. The vast majority of content is evergreen, so it's as relevant today as the day we hit the publish button. 

    Music is from Joakim Karud (soundcloud.com/joakimkarud) and Ikson (soundcloud.com/ikson).

    Produced and Presented by Dan Gold

    This is an IABC production.

     

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  • Hello and welcome to episode 225 of the IABC International Podcast. On this episode Ritzi Villarico-Ronquillo took some time out of her busy schedule, to connect with me from the Philippines. We talked about her journey into the fellowship of IABC.

    There is a brilliant FAQ section on wc.iabc.com - everything from pricing of this year's online event, to the important recognition of the 2020 IABC Gold Quill Award winners. 

    Whilst you're on the IABC World Conference website, look at the amazing list of speakers here

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    Registration is now open for the 2020 Virtual IABC World Conference!

    Times have changed quickly. But you still need connection, insight and to be ready for what comes next as a communication professional. #IABC20 has all that and more! Register to join us 14-17 June, on a unique, virtual conference platform that gives you the opportunity to:

    Spend four days connecting and learning with peers from around the world, without having to leave your home or work space. Gain insight and inspiration from more than 60 speakers in keynote and breakout sessions, most of which will be recorded and available to you for a full year. Use your phone or tablet as a second screen for chats or Q&A with speakers. Experience an online exhibit hall for connecting with solution providers. Engage with others in networking lounges to create lasting connections. Celebrate IABC’s 50th anniversary, recognize award winners and much more!

    The virtual conference costs hundreds of dollars less than what the in-person event would: US$675 for IABC members and US$875 for nonmembers. And you don’t need to worry about travel or hotel. It’s the ultimate, flexible professional development opportunity for today’s communication professional.

    Learn more about what it’s like to attend a virtual conference
    Visit our FAQ page for answers to questions about the conference

    Register today and get access to recorded conference sessions for a full year!

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    If you like this program, please share it with friends and colleagues. Also take some time to go back through other episodes as we have so many great stories throughout the two seasons.

    Music is from Joakim Karud (soundcloud.com/joakimkarud) and Ikson (soundcloud.com/ikson)

    Presented and Produced by Dan Gold

    Mabuhay

    This is an IABC Production. 

     

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  • Welcome to episode 224 of the IABC International Podcast. On this episode The City of Edmonton's Andrea Soler and Matthew Gresiuk from Sticks and Stones join us to speak about how city hall engaged with the citizens of Canada's oil patch on the hot button topic of the environment. 

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    IABC members benefit from so many opportunities throughout the organization. One of them is to contribute to Catalyst by writing influential articles that members and visitors to the IABC website from across the world will benefit from.  

    Check out the article from the author of The Four Highly Effective Stages of Crisis Management - Janie Jordan. 

    People Before Profit: Promoting products and services during COVID-19 is featured in the latest section on the homepage of iabc.com

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    The International Association of Business Communicators (IABC) is pleased to announce the Agency/Team of the Year Award nominees for the 2020 IABC Gold Quill Awards program (#IABCGQ). For more than 40 years, the Gold Quill Awards have recognized business communication excellence worldwide and is acknowledged as one of the most prestigious awards programs in the industry.

    Read More: https://www.iabc.com/gold-quill-award-2020-agency-team-of-the-year-nominees-announced/

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    Thank you to everyone who has been kind enough to share this podcast with friends and colleagues. Our continued growth is thanks to you.

    Music is from Joakim Karud (soundcloud.com/joakimkarud)

    Produced and presented by Dan Gold

    This is an IABC production.

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  • Welcome to episode 223 of the IABC International Podcast. On this episode we're speaking with Roxanne Beaubien about the Stronger than you Know campaign which has been recognised in this year's IABC Gold Quill Awards.

    The project was an internal mental health initiative designed to increase awareness and understanding about mental wellness and to reduce stigma associated with seeking help when experiencing a mental wellness struggle. The three-pronged anti-stigma campaign centred on testimonials from two members with lived experience, messaging from trusted leaders and a pledge project for all employees. Tactics included videos, a microsite, posters, magnets and a launch event.

    A post-campaign survey proved the campaign’s success in reducing stigma, improving opinions about those with mental wellness issues and influencing some to seek help if they were to experience a mental health challenge.

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    Registration is now open for the virtual 2020 IABC World Conference!

    Times have changed quickly. But you still need connection and insights, and to be ready for what comes next as a communication professional. #IABC20 has all that and more!

    Link to registration: https://wc.iabc.com/registration-is-now-open-for-the-2020-virtual-iabc-world-conference/

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    Thanks for listening to this episode. Please share this with your professional communication and marketing colleagues.

    Music is from Joakim Karud (soundcloud.com/joakimkarud) and Ikson (soundcloud.com/ikson)

    Presented and produced by Dan Gold

    This is an IABC production.

     

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  • Welcome to episode 222 of the IABC International Podcast, on this episode we're meeting one of the newly recognized IABC Fellows, Diane Gayeski. We talk about her journey going from the world of media to professional communication and beyond.

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    With many IABC members and professionals in our wider community whose financial situation has changed due to COVID-19, we’re offering relief to those who’ve lost their job, been furloughed, or lost income and are due for renewal between now and 31 May 2020 or who wish to join the organization as a new member.

    Visit iabc.com for more information.

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    The 2020 IABC World Conference is going virtual. The event still takes place 14–17 June, and you will be able to experience it from anywhere in the world.

    Many of you are wondering what a virtual conference will be like and, over the coming weeks, we’ll be sharing examples and visuals to help paint a picture. This conference will be much more than a webinar or in a video conference call.

    We’ll be using a platform that will allow you to:

    Move around the conference hall,

    Attend keynote and breakout sessions in an environment designed to make you feel like you’re sitting among peers in a theater.

    Use your phone or tablet as a second screen for chats or Q&A sessions while watching speakers on your computer.

    Connect with other attendees for networking and discussion.

    Visit an exhibit hall, a help desk and a resource library,

    Go back and watch recorded sessions, available immediately and posted for a year after the event.

    Link: IABC World conference website.

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    Thanks for listening to this episode. Please share this free resource with friends and colleagues.

    Music from Joakim Karud (https://www.soundcloud.com/joakimkarud)

    Produced and presented by Dan Gold

    This is an IABC production.

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  • Welcome to episode 221 of the IABC International Podcast. Caroline Sapriel from CS&A International joins Dan Gold from Belgium to speak about her latest article titled Navigating Through the COVID-19 Storm which you will find on the IABC website.
    From how we need to connect and not just communicate, to the importance of trust. These are tough times, but working together with clarity, we can make the experience as positive as possible.
    In this episode find out why "In 2020, uncertainty is the new certainty" and the importance of helping your teams adjust to working from home.
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    The IABC World Conference Goes Virtual - This will not be just a fancy webinar. There will be keynotes, breakout sessions and networking in online lounges and other virtual gathering spots. There will be learning, connection and, as you can expect with any IABC event, there will be fun! In these stressful times, laughter and community are essential.
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    Congratulations to the 2020 IABC Gold Quill Award winners! - For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. The awards program is recognized as one of the most prestigious in the communication profession. Read More.
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    Thank you for listening to this episode of the IABC International Podcast.
    All episodes are free.  
    Search for, Subscribe and Share "IABC International Podcast" on Apple Podcasts | TuneIn | Spotify | Overcast | RadioPublic | Google Podcasts | iHeartRadio | anchor.fm/iabc or any other major podcast app.  
    Music is from Joakim Karud (soundcloud.com/joakimkarud) and Ikson (soundcloud.com/ikson)
    Produced and Presented by Dan Gold 
    This is an IABC Production.  


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  • Welcome to episode 220 of the IABC International Podcast. 

    Often we're asked how to record high quality audio across the internet between two or more locations. One of the solutions available on the market is Zencastr

    Josh Nielsen founder of Zencastr joins Dan to talk about the origins of the product and what it took to bring it to market. There is also a sneak peek at what's coming to the platform. This conversation also looked at the long road to an overnight success.

    One of the benefits of this solution is that it records the audio at each end of the conversation, which is saved to webservers, uploaded to the cloud and made available to download. When setting up a call, all you have to do is send a link and once they click on it, they will be connected. 

    Other options people use in the world of podcasting include recording audio from Zoom calls, Skype and other VOIP services. However the audio is not always of the quality that you would hope for in an audio only podcast. Sound on these platforms tends to be downgraded as we have the visual information from seeing the person on screen and we compensate for lower audio quality.

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    This is not a sponsored podcast

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    Due to the Coronavirus we are changing some of the planned episode to reflect the times we are living in. So this solutions episode fits within the remit of sharing the tools we use with you to make remote working easier. 

    The IABC COVID19 resource page features free advice and tools for professional communicators. 

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    We hope that you, your family and your community are as safe as possible. 

    Music is from Joakim Karud (soundcloud.com/joakimkarud)

    Produced and presented by Dan Gold

    This is an IABC Production. 

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    I just wrote this for a colleague and I wanted to share it with you:

    We shall see the sun rise again as a community, and we will bask in its warmth together. 


    DG

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  • Welcome to episode 219 of the IABC International Podcast. Austin Staton, President of IABC Houston, and host of The Business Communicators podcast joins Dan Gold to speak about new resources for members during the global pandemic. One key part of this is a standout panel discussion produced by the chapter. Available here: https://youtu.be/n0vYaMFWHNU

    ==== The Coronavirus disease (COVID-19) has disrupted the global markets and the pandemic is now impacting many within our own community. Schools have closed, local businesses have shuttered, and many are unsure of the long-term implications to their careers and personal health. In this time of uncertainty, how can we navigate the COVID-19 crisis as communicators? Join IABC Houston and our panel of experts for an informative discussion on crisis management during the COVID-19 pandemic. Our panel will share insights into their corporate response, working remotely, and the importance of maintaining a focus on mental health. Panelists: Judge Ed Emmett; Clint Woods; Dr. Chris Yandle For more information, please visit IABCHouston.com." ==== 

    They also discuss how IABC Houston has embraced live streaming alongside their already successful chapter podcast. In addition to the webinar, the chapter has dedicated resources to help their members who have lost their jobs, and to support contractors as work has become harder to come by. 

    IABC Houston is the IABC International Chapter of the Year. Whilst we're highlighting one chapter in this episode, we want you to know that all of the IABC Chapters and Regions have been doing essential work for our members, communities and the wider world. Thank you to each and every one of you. 

    IABC resources can all be found on this page on the main IABC website: https://www.iabc.com/covid-19-resources/ 

    Resources include - 

    Crisis response template  Key messages template  How to Continually  Build Your Crisis Resilience: A checklist  Crisis Plans that Reposition a Brand for Success  Training Managers and Employees for Success in a Virtual Workplace 

    On that link you can watch other great webinars offering support during these unprecedented times. 

    Communicating [in] Crisis: 4 Proven Strategies to Communicate in Quarantine.  - Jason Etter from Staffbase. 

    How to Adapt Your Internal Communication Strategies During a Pandemic. - Carolyn Clark and Jason Anthoine; Sponsored by Simpplr 

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    You can listen to this episode on Apple Podcasts | TuneIn | iHeart Radio | Overcast | Google Podcasts | Spotify | https://anchor.fm/iabc or and other podcast providers. 

    Link to The Business Communicators podcast https://iabchouston.com/thebusinesscommunicators 

    Thanks for listening to this episode of the IABC International Podcast. 

    Please subscribe and share with colleagues, whether they're currently members or not, this production has a little something for everyone. 

    Music is from Joakim Karud (https://soundcloud.com/joakimkarud) and Ikson (https://soundcloud.com/ikson) 

    Produced and Presented by Dan Gold 

    This is an IABC Production

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  • Welcome to episode 217 of the IABC international podcast. On this episode we check in with DeAnna Bennett and Kraig Eaton from Deloitte, they're scheduled to speak at the IABC World Conference in Chicago in June. 

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    Personal message about our IABC community and saving money during Member Month

    IABC Coronavirus resources: https://www.iabc.com/covid-19-resources/

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    NOTE: The interview was recorded prior to the global pandemic taking hold. Please forgive me for any content which you feel is disconnected from the current situation. I will follow that by saying that I hope that this podcast is not only a resource for what's happening now, but for a time beyond the current global crisis.  For me, recording this in my bedroom, a sense of normality is appreciated at this time. 

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    Thanks for listening to this episode of the IABC International Podcast. Please subscribe and share with colleagues, whether they're currently members or not, this production has a little something for everyone.

    Music is from Joakim Karud (https://soundcloud.com/joakimkarud) and Ikson (https://soundcloud.com/ikson)

    Produced and Presented by Dan Gold

    This is an IABC Production

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  • Welcome to episode 216. This bonus episode is a conversation between Jason Etter from Staffbase and our host Dan Gold.   

    The Coronavirus (COVID-19) outbreak is having a massive impact on businesses around the globe, as companies struggle to keep their operations running productively despite troubling uncertainties.

    In this upcoming one-hour webinar, Jason will cover 4 proven strategies to communicate in quarantine:

    What are the challenges of the workplace in times of crisis? Which strategies work best to ensure your message is received by all your employees? Why your message matters more than ever—and why it’s important to choose your words carefully. Best practices for organizations that can and cannot enforce a work from home policy during times of crisis.

    Jason heads the U.S. marketing and brand strategy for Staffbase and has served as an expert in operational leadership, marketing, sales, and business development for more than ten years. He’s obsessed with thinking outside the box and brings his distinctive energy wherever he goes. With a background in theatre and film history, he’s ventured into the world of podcasting and currently stars in Staffbase’s YouTube videos.

    Staffbase is an end-to-end employee communication platform designed to engage the hard to reach. The company’s employee app and people-first intranet offer more than just a technical solution, but establishes an entirely new category for state-of-the-art employee communication and engagement. Staffbase currently serves hundreds of global businesses ranging between 1,000 and 500,000+ employees.

    Date: 19 March 2020
    Time: 8–9 a.m. PST / 11 a.m.–12 p.m. EST
    Free to the public

    >> REGISTER NOW <<

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    Thanks for listening to this episode of the IABC International Podcast. Please subscribe and share with colleagues, whether they're currently members or not, this production has a little something for everyone.

    Music is from Joakim Karud (https://soundcloud.com/joakimkarud) and Ikson (https://soundcloud.com/ikson)

    Produced and Presented by Dan Gold

    This is an IABC Production.

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  • This is episode 215 of the IABC International Podcast. On this episode we're going to talk about diversity and inclusion with Mallory Whitfield, and Max Luthy joins us to look at emerging trends and innovation. Both Mallory and Max will be making appearances at June's IABC World Conference in Chicago. 

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    For 50 years, communication professionals have turned to IABC to connect with the people and insights they need to drive business results. Right now is a great time to either join them or renew your membership.

    Use the code MARCH10 at checkout when you join or renew during March and you'll receive a 10% discount on international dues.

    You’ll also be entered into a drawing to win a standard registration to the 2020 IABC World Conference in Chicago*. Get a bonus entry for drawing for every new or returning lapsed member who lists your name in the referral field during March.

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    Thanks for listening to this episode of the IABC International Podcast. Please subscribe and share with colleagues, whether they're currently members or not, this production has a little something for everyone.  

    Music is from Joakim Karud (https://soundcloud.com/joakimkarud) and Ikson (https://soundcloud.com/ikson)

    Produced and Presented by Dan Gold

    This is an IABC Production.

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  • Welcome to episode 214 of the IABC International Podcast. 

    Doug Hohener joins us on the latest episode to take a look at video marketing. 

    Nothing is more powerful than video to truly capture or tell a story. Today, it seems that everybody and their uncle is making a YouTube video and sharing it on various social platforms to gain “subscribers” that will lead to advertisers. In the business world, however, we can’t afford for branding to be diluted with low-quality and low-production-value videos.

    You can find the Doug's full article on the IABC website here:

    https://www.iabc.com/whats-new-in-video-marketing/

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    Ahead of her keynote session at the IABC World Conference, Carmen Simon explains why we should focus on the 10% of information that our audiences remember, rather than worrying about the 90% that they forget.

    This is an edited version of my conversation with Carmen, you can watch the video version of the interview which includes an on screen presentation by clicking on the on the link below.

    https://www.youtube.com/watch?v=fP3ebDFS5to

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    The annual IABC World Conference is the largest and most inspiring global event in the field of business communication. If you want to sharpen your skills, gain new insights and make valuable connections with communication professionals around the world, this is the place to be.

    Invest in your future: Get savings right now

    Yes, professional development is an investment in your future and one that can help raise your profile in your company and make you better at what you do, but why carry the burden of extra cost to attend? If you register before 6 March, you’ll save more than US$200 on registration fees.

    AND In celebration of IABC’s 50th anniversary, get an extra US$50 off a full or standard registration in February with the code CELEBRATE50 (Only applies in February 2020)

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    Thanks for listening to this episode. 

    Please subscribe, and share the IABC International Podcast

    Music is from Joakim Karud (https://soundcloud.com/joakimkarud) and Ikson (https://soundcloud.com/ikson)

    Produced and Presented by Dan Gold

    This is an IABC Production.

    --- Send in a voice message: https://anchor.fm/iabc/message
  • Welcome to episode 213 of the IABC International Podcast. On this episode we're talking to Nic Pearce - Chair 2020 IABC World Conference about what goes into planning and executing an event of the scale of #IABC20. From the overarching theme, to the selection of keynotes and breakout speakers, to what attendees can expect as they arrive in Chicago this June for IABC World Conference. 

    Video version of our conversation with Nic Pearce: 

    https://youtu.be/1ENHRQKgMT0

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    But first we check in with Brennen Schmidt. Brennen is a senior consultant with Deloitte Canada. Prior to joining Deloitte, he served as a communication consultant with Saskatchewan’s public service for the greater part of a decade. His passion for technology has enabled him to work with clients and stakeholders across Canada and the United States to help discover how to better connect people, process, and technology. Schmidt co-authored Cyber City Safe: Emergency Planning Beyond the Maginot Line, a work which explores how we can live smarter, safer, and healthier lives.

    Session link:

    https://wc.iabc.com/a-spotlight-on-cyber-emerging-from-the-shadows-of-it/

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    So, let's say that you have decided that you need to attend IABC World Conference because you see how it can benefit your career and your organization, but you don't know how to pitch it to your employer. There is a great resource on https://wc.iabc.com/business-case-letter-wc/ which outlines the business case for attending the IABC World Conference. It is designed to assist you with requesting funding from an employer or other sponsor to help you attend. All you have to do is tailor the information on that letter to fit your needs. 

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    Thanks for listening to this episode. Music is from Joakim Karud (https://soundcloud.com/joakimkarud) and Ikson (https://soundcloud.com/ikson

    Produced and Presented by Dan Gold

    This is an IABC Production. 

    --- Send in a voice message: https://anchor.fm/iabc/message