Episodes
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Martha Muzychka was named an IABC Fellow in 2019, acknowledging her decades of service to the profession and excellence in the field. Peter Finn, IABC executive director and host, sat down to talk with Martha about what led her to an entrepreneurial career, observations from her experience as a Gold Quill evaluator, what it means to join the ranks of IABC Fellows, trends sheâs keeping a pulse on as we continue to move into a post-pandemic phase of work and life, and more.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
*IABC Fellows Designation*
https://www.iabc.com/Career/Awards/Fellow-Designation
*IABC Member Directory*
https://members.iabc.com/Directory
Martha Muzychka, ABC, MC, IABC Fellow, is an award-winning, experienced communicator and policy researcher with more than 30 years of experience. Operating as Praxis Communications since 2005, Muzychka brings together a unique community perspective with a firm foundation in strategic communications principles. Her clients are many and varied, including large and small organizations in Newfoundland and Labrador and across Canada from the government, nonprofit, community and private sectors.
Muzychka has demonstrated strengths in communications, qualitative research, policy analysis, consultation processes, reputation and crisis management and writing. In her work, she explores new and creative approaches for communicating and engaging with target audiences by bringing together a unique community perspective with a firm foundation in strategic communications principles.
A popular workshop leader and presenter, Muzychka has extensive experience in public speaking, workshop development and presentation and group facilitation. As well as creating custom training for clients, Muzychka is a licensed trainer for McLuhan-Davies Communication training products for Newfoundland and Labrador.
Muzychkaâs work and contributions to communications excellence and IABC have been recognized locally (IABC NL Communicator of the Year, 2018) nationally (IABC Canada Master Communicator, 2015) and globally (IABC Fellow, 2019).
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Josie Cox is a global journalist with a long held interest in business, power, workplace culture and gender. As author of the upcoming book, âWomen Money Powerâ (March 2024), Josie sat down with IABC Executive Director Peter Finn to talk about the work sheâs done to uncover the stories of women who have been instrumental in driving significant legal, social and political transformations in modern history.
Tune in to learn more about Josieâs research on gender equality, her thoughts on addressing the current gender gap in workplace leadership, the impact on career advancement for working parents as remote work becomes the norm, the role communicators must play in influencing the narrative of financial empowerment and more.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
*More information about Josie Cox and âWomen Money Powerâ*
Get to know Josie: https://www.josiecox.com/
Pre-order âWomen Money Powerâ
Amazon: https://www.amazon.com/Women-Money-Power-Economic-Equality/dp/1419762982
Barnes & Noble: https://www.barnesandnoble.com/w/women-money-power-josie-cox/1143869761;jsessionid=186D35FF7DA495DF3791F8532F5A26D4.prodny_store02-atgap10Bookshop.org: https://bookshop.org/p/books/women-money-power-the-rise-and-fall-of-economic-equality-josie-cox/20351458?ean=9781419762987
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Missing episodes?
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Linda Rutherford, chief administration and communicationsofficer at Southwest Airlines, joins IABC Executive Director Peter FinnPodCatalyst to talk about her 30+ years with the company and the changes sheâs seen in the field along the way.
After a pivot from journalism, Rutherford grew her PR careerand climbed the ranks to where she is today. Tune in to learn how sheâs watched tech become a disruptor in the field, helped lead Southwestâs years-long, intentional approach to creating a more inclusive culture, a closer look at how her team manages ESG, lessons learned from the 2022 holiday flight delays, her take on a watchful approach to artificial intelligence and more.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
While AI excels at word predictions and learns from existing content, itlacks empathy, emotion and sometimes accuracy. This is where communicatorsshine, leveraging the technology as one tool in their toolbox rather than aone-stop solution.
Tune into this episode of PodCatalyst to hear from Jared Curtis, seniordirector of corporate communications at Maximus, Inc. as he sheds light on histeamâs practical application of AI, backed by extensive research and surveys herecently conducted.
LINKS
*Mentioned inthis episode*
https://www.iabc.com/About/Purpose/Code-of-Ethics| https://news.mit.edu/2023/study-finds-chatgpt-boosts-worker-productivity-writing-0714| https://economics.mit.edu/sites/default/files/inline-files/Noy_Zhang_1_0.pdf| https://www.science.org/doi/10.1126/science.adh2586| https://www.iabc.com/Portals/0/AIWritingAssistantResearchPaper__FINAL_April23.pdf?ver=10zqKA0qlrABtQZ6PYI8oQ%3d%3d| https://www.iabc.com/Portals/0/CorpComms_AI%20Adoption%20Principles_FINAL.pdf?ver=OgHe15xlWzUs9UTDSw85Sw%3d%3d| https://www.iabc.com/Portals/0/CorpCommsCodeofConduct_FINAL.pdf?ver=O30s15yo33AKXLWVSHQA1g%3d%3d
*Social Media*
https://www.linkedin.com/in/jaredacurtis/| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
Managing reputation in todayâs polarized world is not unlikesolving a Rubikâs Cube â each move is connected and one step impacts the next.
This is lens through which USC Annenberg viewed the findings of their 2023Global Communication Report.
In this episode of PodCatalyst, Fred Cook, chairman emeritusat Golin and director of the USC Center for Public Relations, offers insightinto the report. Learn how the landscape of reputation is changing rapidly forcommunicators, why being âwokeâ is interpreted by different audiences, ways therecommendation generation is creating a paradigm shift in endorsementstrategies and more.
LINKS
*Mentioned in this episode*
https://annenberg.usc.edu/research/center-public-relations/global-communication-report| https://youtu.be/ljSoitzMWb8
*Social Media*
https://www.linkedin.com/in/fredhcook/| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
Zaria Parvez, global social media manager at Duolingo, joinsPodCatalyst host and IABC Executive Director Peter Finn to share heroutstanding journey on TikTok. With her creative and interactive approach,Zaria has made Duolingo a prominent figure in the TikTok community,particularly among Gen Z and with over 6.7 million followers and counting.
This episode explores how creative freedom and trust havebeen instrumental in Duolingo's success, as Zaira's ability to connect with theplatform's younger audience has propelled her to new heights and made her arole model for others.
Parvez will lead the session âKeep it Simple Stupid:Duolingoâs Guide to Calculated Risk on Socialâ at IABC World Conference 2023,4-7 June in Toronto. Tune in today for a preview of this canât-miss discussion.
LINKS
*Mentioned in this episode*
https://www.tiktok.com/@duolingo?lang=en| https://twitter.com/adage/status/1518762052596162563| https://wc.iabc.com/
*Social Media*
https://www.linkedin.com/in/zaria-parvez-645983140/| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
In the latest episode of PodCatalyst, Eli Carmona,communication specialist at The 519 andWorld Conference 2023 speaker, talks about the critically important rolecommunicators play in supporting trans and gender diverse communities throughtheir work.
They share how design can help break stereotypes, theirexperience navigating difficult conversations with clients around inclusivity,the importance of doing research to avoid pinkwashing and more.
IABC World Conference 2023 takes place 4-7 June in Toronto.Donât miss Eliâs session, âThe Communicator's Guide to Gender Diversity andInclusion.â
LINKS
*Mentioned in this episode*
The 519: https://www.the519.org/| World Conference Registration: https://wc.iabc.com/
*Social Media*
https://www.linkedin.com/in/ed-cook/| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
Can change bring joy? Ed Cook, co-founder of The ChangeDecision, believes so â and has years of experience and the data to back it up.
Tune in to the latest episode of PodCatalyst, where Eddiscusses how change can drive energy, boost morale and make people feel moreconnected to their work.
Prior to co-founding The Change Decision, Ed worked at amajor U.S. bank. In this episode, he shares how he found himself leading aproject that was over budget and past deadline, but was able to use changemanagement tactics to turn around morale and improve the companyâs culture.
Today, Ed focuses on academic research to determine what joyat work means and helps companies implement it, whether theyâre a team of threeor 300.
LINKS
*Mentioned in this episode*
https://www.thechangedecision.com/| https://www.npr.org/series/423302056/hidden-brain
*Social Media*
https://www.linkedin.com/in/ed-cook/| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld
| https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
Generative artificial intelligence (AI) remains one of thehottest topics of 2023 and is changing the way businesses think about contentcreation. Who better, Alex Sevigny argues, than the communicator to lead thischarge?
Long before it was trending, Sevigny, an associate professorat McMaster University, has been interested in the power of AI and howcommunicators can harness its power. In this episode of PodCatalyst, he sitsdown with IABC Executive Director Peter Finn to discuss how AI can help PR scale,the power of quantifying a digital life, training opportunities and gaps leftby AI, what the next generation of communicators need to learn and more.
Sevigny will be part of a panel, âGenerative ArtificialIntelligence: The Communicatorâs New Best Friend?â at IABC World Conference 2023, 4-7 June inToronto. Tune in today for a preview of this canât-miss discussion.
Alex Sevignyis an associate professor of communication studies and communicationsmanagement at McMaster University, where he co-founded the communicationstudies program and served as director of the Master of CommunicationsManagement Program. He is editor-in-chief of the Journal of ProfessionalCommunication and is active as a volunteer in the Canadian Public RelationsSociety, where he has served as president of the Hamilton Chapter, and iscurrently serving as National Chief Accreditation Examiner.
Sevigny isan active academic and market researcher in the area of communications. He runsthe McMaster Communications Metrics Research Lab at McMaster. He is also anoccasional consultant in the area of communications management and measurement.
LINKS
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/
| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
Returning for a second year, Chris Lee shares insights from the 2023 Gallagher State of the Sector report. Tune in as he and IABC Executive Director Peter Finn discuss trends around belonging and culture, a results-only work environment, how communicators can retain their role as strategic partner and more.
Want to hear more from Chris? Join him at the IABC World Conference in Toronto, 4-7 June, as he and Pinaki Kathiari (CEO, Local Wisdom) present âWhy Does It Feel So Wrong to Be Human at Work?â
Chris Lee is the vice president of communications for Gallagherâs employee communication and employee experience practice in Canada and is an expert in building brands that stand out and achieve a purpose. He is a regular speaker at industry events, including IFEBP, HRPA, Conference Board of Canada, WorldatWork, CPBI, and InnovateWork. He will be a featured speaker at this yearâs IABC World Conference in Toronto. Heâs also written insightful pieces for Benefits Canada, Canadian HR Reporter, HR Director magazine, Plans & Trusts magazine, Benefits & Pensions Monitor. Lee is on the Board of Directors for IABCâs Toronto chapter, and has also been on the Board of Directors for GTA Rewards Association and currently sits on an advisory board for IFEBP.
LINKS
*Episode*
Referenced in this episode, Gallagher 2023 State of the Sector report: https://www.ajg.com/employeeexperience/state-of-the-sector-2023/
*IABC Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
As Twitter shifts under new leadership and platforms like TikTok continue to emerge, what is the state of social media for communicators? We spoke with Slma Shelbayah, chief marketing and communications officer at Yardstick Management, to gain her perspective on this evolving landscape.
Plus, learn how her seven-year tenure as a journalist at CNN helped laid a foundation for her role in the C-Suite, her strategic approach to helping clients achieve greater representation across diversity of thought and why she believes intentionality precedes everything.
LINKS
*Episode*
Referenced in this episode, Business Insider interview featuring Slma Shelbayah: https://www.businessinsider.com/communications-expert-on-the-impact-of-elon-musk-buying-twitter-2022-4
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
If you search ESG on Google, youâll get about 436 million search results. The term (environmental social governance), while not new, has been gaining traction in recent years. We spoke with Kamyar Naficy, whoâs been following this business framework for the better part of two decades. In this episode, he helps us unpack what ESG really means, opportunities for business communicators to lead the conversation, ways companies can strategically find their purpose within ESG and more.
Naficy contributed to the Trend Watch paper on ESG, which can be read online here: https://catalyst.iabc.com/Articles/esg-communicating-the-greater-good
LINKS
*Episode*
https://catalyst.iabc.com/Articles/esg-communicating-the-greater-good
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
Stephanie Speck has had a fascinating career, working in more than 23 countries across the world. While she was a soprano diva early in her career, Speck soon shifted gears and became a first responder during the Indian Ocean tsunami in 2004. Her passion for development work in change communication and crisis response took flight.
She has since built her career working on some of the worldâs most complex issues, including advocacy initiatives for the United Nations Office for Disaster Risk Reduction during the COVID-19 pandemic.
Tune in to learn more about Speckâs deep curiosity, the insights sheâs gained and where she believes communicators can make the biggest difference when solving todayâs most pressing challenges.
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This episode of PodCatalyst is republished as an encore of the April 2022 interview featuring Dr. Lilian Ajayi-Ore. Revisit the episode in anticipation of Dr. Lilian's upcoming, three-part webinar series on digital acumen for business communicators. Learn more and register for the webinar series.
Dr. Lilian Ajayi-Ore has had a rich, remarkable career that spans work with the United Nations, the creation of the award-winning Global Connections for Women Foundation (GC4W), teaching the next generation of communicators at Columbia and NYU, and so much more.
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Dr. Lilian, who hosted the IABC World Conference 2022 digital communications strategy masterclass, âSix ways to sharpen your digital acumen with leading digital marketing executive and data scientist.â
Tune in to get Dr. Lilianâs perspective on the latest trends in digital communications, her advice for aspiring solopreneurs, her observations from the classroom, how GC4W blossomed from a Twitter account and more.
More From Dr. Lilian
· âWhy You Need to Prioritize Direct-To-Consumer Strategies" (Entrepreneur)
· Designing Your Desired Future Self (TEDx American University of Paris)
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Charlene SanJenko is a two-time Founder, Impact Producer, and Modern-Day Medicine Woman â and media is her medicine. Sheâs taken her background in impact investing and applied it to advertising, asking the question âWhat if we brokered impact media deals like we do any other business deal?â In other words, how can advertising dollars shift toward more progressive goals that do good for society?
Tune in as she sits down with IABC Executive Director Peter Finn to discuss her company, reGEN media, the role communicators can play in regenerative media and more.
As part of her work, SanJenko is conducting market research through the â50 Fabulous Brandsâ campaign. Learn how some brands are shifting into a more progressive advertising space and where others can help fill in the gap when it comes to impact advertising.
Learn more about Charlene and what sparked this campaign in the Catalyst article, âWalk the Walk and Talk the Talk â Will Your Brand Shift-to-Lift?â
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LINKS
*Episode*
https://catalyst.iabc.com/Articles/walk-the-walk-and-talk-the-talk-will-your-brand-shift-to-lift | https://www.regenimpactmedia.com/50-fab-brands/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
EDITORâS NOTE: This episode briefly discusses how companies might respond in the wake of Roe v. Wade being overturned, and was recorded prior the U.S. Supreme Courtâs decision to do so on June 24.
According to the USC Center for Public Relationâs 2022 Global Communication Report, âThe Future of Corporate Activism,â 85% of PR professionals believe business can play a meaningful role in addressing the polarization thatâs being experienced today.
IABC Executive Director Peter Finn sat down with Fred Cook, chair emeritus at Golin and director for the USC Center for Public Relations, to dive into this report. Tune in to learn more about what opportunities this affords communicators, Cookâs observations of the next generation based on his work at USC, strategies to meaningfully engage in corporate activism, companies that are setting the standard and more.
Access the report online here: https://annenberg.usc.edu/research/center-public-relations/global-communication-report
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LINKS
*Episode*
https://annenberg.usc.edu/research/center-public-relations/global-communication-report
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
Holograms: a technology that was once a plot device in sci-fi movies is now more commonplace in business communications than the average person might think.
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Ziena Jalil and Natasha Meleisea, who are intimately familiar with using this emerging technology. Tune in for a preview of their World Conference session, âConnecting Via Technology to Address Covid, Climate Change and Conflict,â and learn how people across New Zealand and the Pacific came together via hologram at the height of the pandemic to strengthen their communities. Plus, get Ziena and Natashaâs insights on what the future of this technology holds for communicators.
IABC World Conference 2022 takes place 26-29 June. Register today to be a part of it in New York, New York!
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LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
The birth of the metaverse is offering communicators a new space to explore. What is there to look forward to? How can we prepare ourselves and our organizations? Do we all need VR headsets at our desks? These are some of the questions Jo Eyre will answer in her World Conference 2022 session, âThe Communicatorâs Guide to the Metaverse,â on Tuesday 28 June.
IABC Executive Director Peter Finn sat down with Jo for a preview of her session. Tune in to hear how she came to explore this emerging platform, ethical considerations for the metaverse, how to avoid shiny object syndrome and more.
IABC World Conference 2022 takes place 26-29 June. Register today to be a part of it in New York, New York!
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LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
Oscar Suris got his start in journalism, including time as a staff writer for The Wall Street Journal, and eventually transitioned to corporate communications. Over the course of 20 years, he has counseled like State Farm and Goodyear, and served in senior leadership roles at Ford Motor Company and an executive role at Wells Fargo. Today, he is the president of Edelman New York.
IABC Executive Director Peter Finn sat down with Suris to learn more about his career path, from how journalism laid a foundation for communications, to the ways in which he navigated crises in the auto industry and started his career at Wells Fargo on the heels of the housing market crash.
Tune in to learn from Surisâs storied career, plus his insights on societal acumen, the power of curiosity, the latest from the Edelman Trust Barometer and more.
Looking for more insights from Edelman? Lisa Osborne Ross, chief executive officer of Edelman U.S. will be a keynote speaker at the IABC World Conference 2022. The event returns in person in New York City, 26-29 June. Secure your spot and register today!
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LINKS
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/ | https://www.edelman.com/trust/2022-trust-barometer
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message -
Dr. Lilian Ajayi-Ore has had a rich, remarkable career that spans work with the United Nations, the creation of the award-winning Global Connections for Women Foundation (GC4W), teaching the next generation of communicators at Columbia and NYU, and so much more.
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Dr. Lilian, who will host the World Conference 2022 digital communications strategy masterclass, âSix ways to sharpen your digital acumen with leading digital marketing executive and data scientist.â
Tune in to get Dr. Lilianâs perspective on the latest trends in digital communications, her advice for aspiring solopreneurs, her observations from the classroom, how GC4W blossomed from a Twitter account and more.
The IABC World Conference 2022 takes place in New York City. Secure your spot and register today!
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LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/ | âWhy You Need to Prioritize Direct-To-Consumer Strategies" | Designing Your Desired Future Self
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
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