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It's the final episode of Season 5, which means Mike is giving you a tour of all of the best bits from this season.
This is the 50th episode from this season, and we've interviewed some impressive and distinguished members of the jewelry industry this year. We hope you'll enjoy a look back on some of our favorite moments from Season 5! We will be back January 7th with the first episode of Season 6!
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Mike sat down to chat with Hope Bellair, Punchmark's Digital Marketing Manager, exploring the booming resurgence of event-based marketing and the domination of short-form video content. As TikTok's fate hangs in the balance, we consider the clever strategies jewelers can adopt to pivot their marketing efforts while staying ahead in the digital game.
They also dive into the art of strategic planning for 2025. Hope shares insights on the significance of knowing your unique selling points and understanding customer connections while setting SMART goals to ensure success.
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Unlock the secrets to creating a harmonious marketing strategy with our latest episode, "Marketing Symphony." Each channel has it's own unique language and requires a slightly different approach. Discover how to tailor video content to suit the unique quirks of platforms like Facebook, Instagram, TikTok, and LinkedIn!
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The holiday season brings a rush of online shoppers, making it crucial for retail jewelers to ensure their e-commerce sites are in top shape. With a well-prepared website, you can enhance your customer experience, avoid technical hiccups, and maximize sales.
Here’s a quick checklist to help you get your website holiday-ready, from payment setups to product data and marketing strategy.
Adapted from the recent Punchmark blog article: https://www.punchmark.com/blog-post/administrative-checklist-8-tips-to-fortify-your-e-commerce-for-the-holidays
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Omi was founded nearly 35 years ago by Omi Nagpal and his wife, Preeti, whose family were ruby miners dating back to 19th century Burma. Later, their son, Niveet, founded Omi Privé, their finished jewelry business that specializes in one of a kind finished colored stone jewelry.
From design processes to nurturing retailer relationships, Niveet sheds light on the strategic side of the jewelry vendor business. He shares insights on building meaningful partnerships with retailers who value understated luxury, as well as a deep dive on the business of colored stones.
Learn more about Omi Prive: https://omiprive.com/
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Prepare to transform your online presence into a powerhouse of holiday cheer. We discuss how to maintain an omni-channel experience that seamlessly connects your digital and physical storefronts especially around the time of year where it matters most!
Don't let outdated information be the Grinch that steals your holiday sales—tune in as we share the essential steps to ensure your business shines brightly in the bustling retail landscape.
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Email marketing has the power to elevate your traffic to new heights. Mike sits down with Hope Bellair, Punchmark's Digital Marketing Manager, and Sarah Weeks, Art Director at Punchmark, to discuss best practices and strategy for your next Email Marketing campaign.
Where is the sweet spot for sending "too many" and "radio silence"? What should you market about during the down months? Which email platform is most effective?
Learn more about Punchmark's Email Marketing Campaign here: https://www.punchmark.com/email-marketing
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Are you open every day between Black Friday and Christmas Eve? Do you close between Boxing Day and New Years? Do you have VIP events or "Guys Nights" to drive traffic? Do you stock up your best sellers with multiples or get a broad variety of products?
The busiest time of the year is starting, and Michael sat down with Ray Lantz from The Diamond Center in Claremont, CA to hear about what he is doing to get prepared, as well as what his strategy is for the end of the year.
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Michael is joined by Jason Adams, Director of Education at Punchmark, to discuss how to get your website ready for the busiest time of the year, and encourages all Punchmark clients to get their website tickets and requests in early. There are a few key parts of your website that should be checked prior to the holidays, and Jason shares his expertise so that you feel like you are putting your best foot forward.
Jason also discusses the new Punchmark Tune-Up package that is designed for precisely this, getting your website ready, even if you might not have the time to do it yourself. Listen for more details or reach out to [email protected].
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AI has been the buzzword of the last few years, but its accessibility for everyday people can feel limited as some use cases require extra downloads and plugins. Michael wanted to showcase some of the most readily available and accessible use cases for ChatGPT in your every day life.
Learn how querying this powerful tool can help with everything from cooking to your mortgage decisions.
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Bryan Braddy, the talented artist behind Bad Art Nice Watch, shares how he has created a business out of helping tell the captivating tales of luxury watches.
Beginning with a simple drawing session with his daughter, Bryan rediscovered his passion for art, eventually developing a unique and recognizable style using professional-grade watercolors. His artwork brings to life the personal narratives and histories of luxury watches, transforming them from mere timepieces into evocative stories worth telling.
Bryan's entrepreneurial journey from sharing personal art on Instagram to managing a growing art business offers valuable insights into balancing passion with profession. With the growing demand for his work, Bryan navigated the challenges of pricing and scaling his business while maintaining art as a therapeutic outlet.
Check out his work on Instagram: https://www.instagram.com/badartnicewatch/
View his website: https://badartnicewatch.com/
Send feedback or learn more about the podcast: punchmark.com/loupe
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Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected] -
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Mike sits down with Constance Polamalu , the founder of Birthright Foundry to talk about the latest updates to her jewelry line since they last spoke during S4 E34. Constance discusses her journey this past year, highlighting the meticulous selection of her pieces that were featured on the Golden Bachelorette and the importance of creating a brand that stands the test of time.
Send feedback or learn more about the podcast: punchmark.com/loupe
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Cheers to Episode 200 of In the Loupe! Whether you've been with us since the beginning, or this is your first episode, thanks for joining us!
Join us for our special 200th episode of "In the Loupe," where we journey from our humble beginnings as the "Jeweler's Survival Kit" to becoming a pivotal marketing tool within the jewelry world. You'll hear from Ross Cockerham, CEO of Punchmark, and our editor Paul Suarez. Listen in as we reflect on our evolution over five and a half seasons, the challenges of the pandemic, and how our content has adapted to continue supporting jewelers in a rapidly changing market.
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Michael sits down with Ross Cockerham, CEO & Co-Founder of Punchmark, who recently got back from The EDGE Workshop in Connecticut. They discuss what was covered at the workshop, what Ross presented on during his allotted time, and what we can learn from this workshop to improve our own Punchmark Client Workshop.
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It's time to start thinking about your holiday marketing and begin planning for this year's busy season! Mike speaks with Hope Bellair, Punchmark's Digital Marketing Manager, to discuss how to get your site ready, what the easiest starting points are, and where to look for inspiration. This is the pre-marathon stretch, so buckle up!
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This week, Mike talks through his favorite website to order from, and the consistency that has made them stand out to him for nearly 8 years. Moo.com is a company that makes business cards and greeting cards, and their communication, ease of use, and overall quality stand out in a crowded field.
Mike tries to pull out a few key lessons that you can learn from this company and apply to your own business.
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Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected] -
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Mike sits down with Lee Elgin from Elgin Fine Jewelry and Vincent Spilotro from Arezzo Jewelers for a Retailer Roundtable to talk about how the trade shows were this year, as well as how they are prepping their stores for the holidays.
We dive into how the surging price of gold effects their business, their strategy for attending shows, and if they find it to be "worth it" to hop on jewelry trends.
Visit their websites:
https://www.elginsfj.com/
https://www.arezzojewelers.com/
Learn more about our sponsor Tailored Rings: tailoredrings.com
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected] -
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Announcing the first In the Loupe giveaway of 2024, powered by Picup Media! Join Michael and Marius as they unbox and demo a new GemLoupe, and the many use cases for it.
Michael explains the rules of the giveaway and explains how you can enter! https://www.punchmark.com/loupe
Learn more about our sponsor Tailored Rings: tailoredrings.com
Send feedback or learn more about the podcast: punchmark.com/loupe
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Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected] -
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Join us as Stephen Barnes, President of IJO, shares the journey of his first year in leadership. Stephen recounts his experiences leading IJO, highlighted by the recent buying shows at IJO Dallas and IJO Chicago. He discusses the unity and commitment fueling the organization’s mission to uplift its retail members and vendors, reflecting on the overwhelming support and loyalty that form the backbone of IJO's success.
Learn more about our sponsor Tailored Rings: tailoredrings.com
Send feedback or learn more about the podcast: punchmark.com/loupe
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Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected] -
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Could a simple hinge revolutionize the way you wear your wedding band? Join Michael as he speaks with Hunter Taylor, the mind behind Tailored Rings, as he unveils his journey of creating a unique hinged wedding band. Inspired by his own struggles with traditional rings due to larger knuckles and an active lifestyle, Hunter leveraged his PhD in Metal 3D Printing to craft a durable, safe, and easily removable ring.
Learn more about our sponsor Tailored Rings: tailoredrings.com
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected] - Show more
