Episodes
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I’m thrilled to welcome Ben Clay, a Senior Designer at Action Rocket, to analyze some innovative email campaigns from well-known brands.
This episode offers an up-close look at three creatively crafted emails, each showcasing unique interactive and personalized elements designed to engage and reactivate audiences. Here's what we explored:
Bluey
We start with a charming email from Bluey, featuring an invitation to a special wedding episode. The invitation, designed to look like it's pinned to a refrigerator, opens with a delightful confetti effect when clicked, making for a memorable user experience. We delve into how this interactive element not only captures attention but also enhances user engagement, and would create a truly memorable experience for Bluey fans.
Nespresso
Next, we review a Nespresso email tied to the coronation of King Charles. The email includes an elegantly set table image, where users can click on different elements to learn more about the products featured. We discuss the effectiveness of this interactive approach in promoting a product line, emphasizing how it adds depth to the shopping experience and connects the brand to a significant cultural event.
Sky Sports
Concluding with Sky Sports, we examine a reactivation campaign targeted at customers who had previously canceled their subscriptions. This campaign leverages extensive personalization, using past data to highlight each customer's favorite teams and players. It features a dynamic GIF that cycles through exciting moments in various sports, from football to racing. We explore how personalized content and visually engaging elements can remind former subscribers of the value and excitement that Sky Sports offers, potentially encouraging them to reconsider their decision.
Ben shares his expertise on how to effectively combine design principles, interactivity, and personalization to craft emails that resonate with recipients. Whether you're refining your strategy or seeking fresh ideas, this episode is packed with actionable insights to help you elevate your email marketing campaigns.
Tune in to Inboxing for more expert analyses and discussions.
Don't forget to subscribe and rate us on Apple and Spotify!
Thank you for listening! Be sure to rate and review Inboxing on Apple Podcasts. -
Join me in this engaging episode of Inboxing as I sit down with Mailchimp Pro Partner and email marketing expert, Emily Ryan of Westfield Creative. Together, we dive into some of the most captivating email designs of the year, as submitted by the email marketing community and highlighted by Andrew King from Email Love.
In This Episode:
Redbull Racing
Acura ZDX Type S
Graza's Brand Education
Emily and I had a fabulous time reviewing these emails, and we think you'll find plenty of inspiration and insight in our discussions.
Don't Miss the Video!
Make sure to check out the accompanying video on YouTube for a visual walkthrough of our reviews.Special Thanks to Our Sponsor, Kombai:
Transform your Figma designs into production-ready email code in a snap with Kombai. Ideal for running successful campaigns that are 20X faster and more cost-effective. Try Kombai Today!Whether you're an email marketing pro looking for new ideas or just getting started in the field, this episode is packed with valuable takeaways. Tune in and discover what makes an email stand out in the crowded inbox of today.
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Missing episodes?
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The Future of Email Marketing with Anna Levitin Sponsored by Kombai - Try Kombai today!
Enjoy this amazing 2-part episode of Inboxing as I explore the intricate world of email marketing with Anna Levitin, a leading voice in the Email Marketing space and Email and Marketing Operations Lead at Powtoon. With a track record of over 2000 email campaigns and a decade of marketing experience, Anna shares her rich insights into the dynamics of customer relationships, the power of retention marketing, and the endless possibilities within email marketing.
Part 1: The Inboxing Interview 00:00 - 47:40
Anna and I discuss her profound journey through the email marketing realm. Anna discusses her approach to transforming customer relationships into revenue streams, her dedication to email marketing, and her ongoing quest to enhance her expertise in CRM and email marketing, serving both B2C and B2B models.
Part 2: Crowning an EMOTY 47:40 - 70:42 The conversation shifts to a captivating review session of three exceptional email campaigns contending for the 'Email of the Year' award.
Email Campaigns Reviewed:
Pokemon Company Holiday Gift Guide: Immerse yourself in the Pokemon Company’s festive and engaging holiday gift guide here.
Apple iPhone 15 Pro: Discover the cutting-edge email campaign for the Apple iPhone 15 Pro here.
Salesforce Dreamforce: Explore the innovative Salesforce Dreamforce email here.
Watch the full discussion on YouTube to gain deeper insights into the future of email marketing with Anna Levitin: Watch Now.
This episode is proudly brought to you by Kombai, turn your unique Figma design into production-ready email code in just a click.
Try Kombai today!
Send them to your preferred ESP in seconds to run successful campaigns 20X faster and cheaper. -
Exploring 2023's Best Emails with Naj Salam
Episode Overview:
Host: Hillel Berg
Special Guest: Najmah Salam
Sponsor: Kombai – Revolutionizing email design with their innovative Figma plugin that converts any email design to HTML code that works across ESPs and clients, including Outlook.
Join us in this special episode of Inboxing, where we host Najmah Salam. Known for her insights in email marketing, Najmah helps us explore some of the most impressive emails of 2023, selected from the #emailgeeks community. We aim to crown the "Email of the Year 2023" (EMOTY). Najmah's expertise in uncovering the ‘WOW’ factors in email designs sets this episode apart. She shares insights on what makes these communications stand out.
Email Designs Discussed: First Design - Email Camp by Email on Acid Second Design - BBC Planet Earth Third Design - Intuit Turbotax Submit Your Design:
Have an email design for review? Submit your designs here and win swag from Kombai.
Stay Tuned: Follow Inboxing on Spotify to not miss an episode. Engage with the #emailgeeks community and be part of our conversation. -
Personalization is the secret sauce on email marketing. Everyone knows this. But why do we still see so many generic emails. Kelly Haggard is the Stefan Pollard Email Marketer of the Year for 2022 by the ANA Email Excellence Center. Kelly joined me to discuss the strategy and what she could tell us about her work at Synchrony that earned her the covetted prize.
It turns out the super personalization is at the heart of it. But really what makes this podcast so much fun to record is the range of discussions that come out of it.
I hope you'll enjoy listening to this as much as i had fun recording it. -
Val Geisler is a retention specialist and she's been around the block working for SAS companies and eCommerce as well. She's even gone ESP side and done great work for Convert Kit and Klaviyo. Now she's helping mothers by promoting a better breast milk alternative at ByHeart.
Talk to your customers Turn Retention into Acquisition Send less email to make more money with Segmentation Retention is finally cool
I had such an enjoyable conversation with Val, and I think you'll really enjoy listening to us.
Some of my favorite lessons that came out. -
Adam Kitchen is CEO and Founder of Magnet Monster, a Klaviyo Master Elite Email Marketing Agency. Adam is also one the must follow voices on Social Media where he shares strategies, tips, and much more to help other brands and agencies do more with email marketing.
Enjoy this coversation with Adam and learn more about him and how he was able to grow his agency to become one of the leading Ecommerce Email Marketing Agencies in the business.
Whether you're an email marketer or a business looking for a leg up on the competition, I hope you'll enjoy this episode of Inboxing, and gain a lot from it.
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Oh boy was this episode an adventure.
I apologize if the sound is strange or there are hiccups because recording this episode was a nightmare. Alyssa was a champ and kept rolling with the technical challenges to create a really great episode of Inboxing.
Join us to learn what you need to know to stear clear of the spam folder.
Because no matter how great your emails are they will not do anything if your deliverability is in the toilet.
So get smarter and enjoy another great episode of Inboxing. -
Jeanne Jennings has been working "Online" since the days that online was what we called the internet. She told her incredible story, starting at Compuserve in 1989 and taking us through 20+ years of email marketing.
We touched on the challenges of email marketers, the interesting companies she's worked for, and her role as GM of Only Influencers.
As always there is plenty to unpack in here.
So enjoy whatever you're doing and get a little smarter, with Inboxing. -
Meet Michael Johnston, the elusive maestro of email marketing. While he remains a mysterious figure on social media, behind the scenes, he works wonders as the email marketing mastermind for Moosejaw Mountaineering, one of the planet's largest outdoor retailers.
In this captivating episode, join us as we delve into the thrilling world of learning email marketing on the fly. Discover firsthand the challenges Michael faced and the ingenious ways he found to engage diverse audiences by infusing every email with a delightful blend of silliness and fun.
Prepare to witness the magic unfold as we embark on a fascinating discussion about the triumphs and pitfalls of this dynamic marketing realm. Uncover invaluable insights that you can apply to your own marketing endeavors, propelling your strategies to new heights.
Don't miss out on this extraordinary opportunity to gain wisdom from the mind behind the email campaigns that captivate Moosejaw Mountaineering's audience. Tune in for an illuminating conversation that will revolutionize your approach to email marketing!"
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Simon is not your typical e-commerce expert or agency professional. Instead, he has carved his own path by building websites and eventually diving into the world of email marketing. His dedication to helping his clients and his empathetic nature have made him one of the leading thought leaders and successful Mailchimp agency partners.
I had the pleasure of chatting with Simon about all things email, and I'm confident that this episode will be enjoyed by many. So, without further ado, let's dive into the world of email marketing with Simon Harper.
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Inboxing with Naomi West: How to Make Your Emails More Valuable and Entertaining
In this episode of Inboxing, I interviewed Naomi West, a senior email and lifestyle marketer and product marketing manager at Parcel. We discussed a wide range of topics related to email marketing, including mistakes companies make, how to make emails more entertaining and valuable to subscribers, trends and changes in the email industry, and tools for email marketing.
Naomi also shared her experience using AI to prompt her copywriting and recommended resources for those in the email space.
Timestamps:- 00:35 Introduction to Naomi West
- 01:29 Naomi's interest in email marketing
- 04:19 Becoming "Email from Naomi"
- 07:53 Using Abby's cool features for inspiration
- 11:48 Simple things to consider in email campaigns
- 15:03 Making emails interesting and valuable to subscribers
- 20:31 Impactful email series
- 23:18 Using AI for Copywriting
- 28:20 Favorite tools for email marketing
- 35:04 Changes in email with the emergence of new Gmail annotations
- 36:54 Following "Really Good Emails" on Twitter for email wisdom
- 38:00 The potential impact of AI on email marketing
- 40:44 Final thoughts on making email a fun and creative space
- 42:21 Conclusion and call to action for listeners
Length: 43:10
Host: Hillel Berg
Guest: Naomi West
Credits: Produced by Inboxing, edited by [Editor's Name]
Links:- Parcel: https://www.parcel.io/
- Really Good Emails: https://reallygoodemails.com/
- Google Slides: https://www.google.com/slides/
- Email Preview IO: https://emailpreview.io/
- Canva: https://www.canva.com/
- Figma: https://www.figma.com/
- Notion: https://www.notion.so/
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Ian Brodie went from mathematics to marketing, and his methodological approach is very refreshing and probably explains why his book is an Amazon Best Seller for Email Marketing. In addition, he communicates extremely clearly, and there is no doubt that this episode can be a guide for the email marketing perplexed.
Ian Brodie is the author of Email Persuasion, a book about email marketing with over 150 five-star reviews on Amazon.
Here's a quote from one reviewer, "Email Persuasion Is easily the best training I've seen on email marketing. There are courses out there that cost hundreds to thousands of dollars and still don't compare to this powerful book."
So bringing Ian as a guest on Inboxing was a great way to get into many great topics for every business owner, particularly for those working in the email space.
So get your popcorn and enjoy a great conversation about how to make magic in your subscribers' inboxes.
Special thanks to Abandoned Cart Expert for their support of Inboxing.
eCommerce stores lose so many potential long-term customers to abandoned carts. Imagine your abandoned cart series realizing its potential and converting many more customers. Head to abandonedcartexpert.com and stop leaking great customers. -
Najmah Salaam isn't your typical email marketing guru. She's fun in so many ways, which greatly enhances this episode. Youtube star turned email geek isn't the typical email marketer story, but I hope her youtube prowess helps this episode go viral. It really should because it's just a fun listen.
So please enjoy this and let me hear about it with a five-star review on Apple Podcasts.
Special thanks to Abandoned Cart Expert for Sponsoring Inboxing Season 3.
Ecommerce business owners, stop losing sales to cart abandonment, talk to the folks at abandoned cart expert and turn more abandoned carts into sales. Check them out today at abandonedcartexpert.com -
John Walsh is a digital fundraising specialist and founder at Nonprofit Campaign Lab. He has worked in nonprofits for over five years, where he began as a social media manager and eventually moved into email marketing. John fell in love with email marketing because of its real-time interaction, data analysis, and impact on communication. He returned to school to study digital marketing and focused on email marketing as his preferred channel. At his previous nonprofit, John worked to make email marketing more than just a tool in the toolbox, but a real communication channel with constant conversation.
Join us as we take a deep dive into the world of email marketing for non-profits, and John shares his best practices to help non-profits maximize the impact of their email marketing efforts. -
Welcome to another episode of Inboxing, the podcast about email marketing. In this episode, I am joined by Emilia Tanase, a copywriter specializing in using storytelling techniques for eCommerce. Emilia shares her wealth of knowledge and experience in this area, providing valuable insights and tips for anyone looking to improve their email marketing strategy.
Throughout the episode, Emilia provides practical advice on incorporating storytelling into your email campaigns. She emphasizes the importance of using language that resonates with your target audience and creating a sense of urgency and excitement.
Overall, this episode of Inboxing is a must-listen for anyone looking to improve their email marketing strategy. Emilia's expertise and passion for storytelling make for an engaging and fun discussion. Tune in to learn how to create more engaging and effective email campaigns through the power of storytelling.
Special thanks to Abandoned Cart Expert for sponsoring season 3 of Inboxing. If you think you're losing too many sales to abandoned carts, it's a good time to talk to folks at Abandoned Cart Expert. Their abandoned cart optimization strategies will boost your abandoned cart flow, or you won't pay a dime. That's their guarantee.
Head to abandonedcartexpert.com today to learn more. -
Chase Dimond is the teacher.
He's pumping out tips, strategies, and more multiple times daily on social media. He's got a bigger following than anyone in the industry.How did he become this king of ECommerce Email?
Find out in the season finale of Inboxing Season 2.
You'll also learn tips to grow your email marketing and take it to the next level.
Enjoy.
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Eli Weiss never didn't get a normal high school education and never went to any kind of college but that never stopped him from being passionate about creating great customer experiences that can grow a brand. Because of that passion he's become a leading voice in the industry and sorta created a role that didn't exist before.
Learn his amazing story but even more so, learn how to create great customer journeys with email. -
Emily Ryan is the Mailchimp Queen.
I hope that doesn't offend anyone, but I don't know any other email marketing agency owner focused on Mailchimp.
It was a pleasure talking to this aspiring actor turned email marketer because she's done so much to help companies and was more than happy to share her experiences with the inboxing audience.
Thanks to Ongage for sponsoring.
If you're on the hunt for a new email marketing platform, check out Ongage. Get a free demo at hillelberg.com/ongage and save 10% on the first six months of service. -
Liz Willits has 64k followers on Linkedin with good reason.
She pumps out content that helps marketers and business people in their copy. That helps her get noticed and helps to drive her thriving copywriting business.
She was kind enough to come to Inboxing to share some of the great tips about copy. It was amazing of her to join us and it was a great time making this episode.
Enjoy it wherever you listen to podcast and rate and review it on Apple Podcasts.
Thanks to Ongage for sponsoring.
If you're on the hunt for a new email marketing platform, check out Ongage.
Get a free demo at hillelberg.com/ongage and save 10% on the first six month of service. - Show more
