Episodes
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Today on the show, we have Greg Gertmenian, who is the Head of Script Analytics and Film Development at Slated. He is also the co-inventor of the Script Score, the only screenplay evaluation tool proven to accurately predict good films. Helped arrange to finance of films like SUPER TROOPERS 2, DEEP MURDER, CRUISE, AT FIRST LIGHT, GOD BLESS THE BROKEN ROAD, BECOMING, and WHAT BREAKS THE ICE.Prior to his time at Slated, he produced short format content, including the fan-beloved short film BALROG: BEHIND THE GLORY and the award-winning AFI Fest film THE HAIRCUT.I wanted to bring Greg on the show to discuss Hollywood, screenwriters, and the COVID pandemic, and what we all can do to survive and thrive during these crazy and uncertain times.
Enjoy my conversation with Greg Gertmenian.
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I always wondered how someone would get into the video game writing business. Today's guest is screenwriter/game development guru Robert Denton Bryant and he answers that question and so much more.Robert Denton Bryant has worked in Hollywood in marketing and production, and in video games as a publisher and a developer. He has been Executive Producer on dozens of games on platforms ranging from CD-ROMs to the iPad, including the bestselling World Championship Poker and Pinball Hall of Fame console franchises.He is the co-author (with Charles P. Schultz) of Game Testing: All in One and (with Keith Giglio) Slay the Dragon: Writing Great Video Games.
Writing for the multibillion-dollar video-game industry is unlike writing for any other medium. Slay the Dragon will help you understand the challenges and offer creative solutions to writing for a medium where the audience not only demands a great story but to be a driving force within it. Aimed at traditional writers who want to learn interactive narrative as well as game creators who want to tell better, more emotionally involving stories, the book is written by two creative veterans of both Hollywood and "Nerdyhood." Through lively discussions and self-paced-exercises, Bryant and Giglio step you such topics as the:
"No-act" structure of video gamesWriting great game charactersMaking gameplay emotionally meaningfulBringing your game world aliveI can't tell you what an amazing episode this is. Robert takes me down the rabbit hole of writing for video games, the business, how to break in as a writer, and a ton more. Who says you can't write for both video games and the big screen.
Enjoy my conversation with Robert Denton Bryant.
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Missing episodes?
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After many requests, I decided to finally tackle the dreaded query letter. I bring back to the show screenwriter, author, and IFH Academy instructor Geoffrey Calhoun. Below Query Letter Checklist and a few areas, we discuss in the episode.
No Snail MailDo Your ResearchAddress the Letter to Individuals, not "To Whom It May Concern"It's about the script, not you!Be Casual but not too casualCut to the chaseDon't forget the LoglineThis isn't open mic nightIts CATS meets The GooniesDig through your contactsProofreadI hope this helps you write that query letter. Best of luck and keep on writing!Enjoy my Conversation with Geoffrey D. Calhoun.
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Today's guest is screenwriter Brian Herskowitz. He wrote the book called Process to Product: From Concept to Script: A Practical Guide for the Screenwriter. Like millions before him, Brian Herskowitz moved out to Los Angeles to pursue an acting career. He soon learned that there was a dearth of roles for shorter leading men and began searching for other outlets for his creative passions. In 1980 he wrote his first screenplay, an action thriller about a young man who moves to Tokyo to train for the Olympics in Judo and gets caught up in an intrigue with the Yakuza. Through that script, based on his true-life experience as an international judo competitor, he uncovered a knack and passion for writing. As a writer, Brian has completed well over a dozen feature films. His first produced feature was a low budget slasher titled DARKROOM. He currently has several projects in active development including, THE ABDUCTION, THE EMPRESS OF ELSEWHERE (co-written with Theresa Nelson based on her best selling novel), TAKE A RIDE, and FAIRIES (co-written with Pam Dawber and Andy Tobey).
His TV credits include a staff writing position on the NBC sit-com BLOSSOM, multiple episodes of the syndicated series HERCULES: THE LEGENDARY JOURNEYS, and ACAPULCO HEAT, the HBO hit comedy DREAM ON, CBS’s RENEGADE, THE EXILE, MURDER, SHE WROTE, the FOX Network’s YOUNG HERCULES, and CBS’s critically acclaimed was series TOUR OF DUTY (associate producer). Brian co-wrote the FOX pilot MANTIC with Jason Alexander. In addition, he worked as a punch-up writer on BOB PATTERSON, and LISTEN UP.Brian currently holds the title of lead faculty in screenwriting for the prestigious BOSTON UNIVERSITY IN LOS ANGELES - WRITER IN HOLLYWOOD PROGRAM. Brian has taught online for UCLA EXTENSTIONS and has had students from every corner of the earth.
Enjoy my conversation with Brian Herskowitz.
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Have you ever wondered what it takes to break into a network television writer's room? Then this episode is for you. Today's guest is Steven Vitolo and he did just that. His latest written episode is on the hit ABC show Black-ish. Steven has over 10 years of experience working in writer's rooms, most recently as a script coordinator on the TV series Black-ish, where he co-wrote the episode "Dream Home".
Steven Vitolo also is the CEO and founder of Scriptation, the script reading and annotating app for film, television, and video production. Steven developed Scriptation after seeing first-hand the staggering amount of paper that gets consumed onset and is dedicated to promoting sustainable practices that inspire productions to go paperless.
Enjoy my conversation with Steven Vitolo.
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You should all know this by now. I love bringing on different perspectives on the craft because you never know what might click for someone. At the end of the day, we are all trying to tell a and compelling story. I invited to the show this week Julian Hoxter to talk about his book, The Creative Screenwriter: 12 Rules to Follow and Break to Unlock Your Screenwriting Potential. Julian is a published writer, lecturer, and screenwriting story consultant with extensive experience in scholarly writing.After film school at UCLA, Hoxter returned to his homeland, England, where he served as a senior lecturer at Solent University for some years before starting up at San Francisco State University, where he currently is an associate professor of cinema.Hoxter’s latest textbook, The Creative Screenwriter: 12 Rules to Follow―and Break―to Unlock Your Screenwriting Potential, distills the craft of screenwriting into 12 key elements, from developing your story to revising and rewriting, plus plenty of inspiration to create your screenplay with confidence.
It encourages readers to look behind the scenes at iconic films using a classic screenwriting structure, along with experimental films from innovative writers that have transcended the rules and paved their way to the silver screen. Apart from academia, Hoxter has been producing his independent features, documentaries and doing rewrites collaborations with other filmmakers. One of his most known productions is the award-winning documentary feature, Imagine a School... Summerhill, produced in 2009. Other must-read textbooks or scholarly papers written by Hoxter include, Off The Page: Screenwriting in the Era of Media Convergence, The Pleasures of Structure: Learning Screenwriting Through Case Studies, and Theorizing Stupid Media: De-Naturalizing Story Structures in the Cinematic, Televisual, and Video Games. Keep an eye out for Hoxter’s sci-fi novels that will be out soon, The Ballad of Coopy Meakes.I collected a lot of knowledge bombs from chatting with Julian.
Enjoy this conversation with Julian Hoxter.
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I was glad to take a deep dive into the deep end of horror screenwriting with writer and producer, Devin Watson, notably known for writing and producing The Cursed (2010) which was the first draft he wrote in only two days. He’s also written several books, the latest of which is Horror Screenwriting: The Nature of Fear. Horror has, among all of the genres in film and written works, one of the longest, most distinguished, and often misunderstood bloodlines in history.
It is often overlooked by critics who don't see anything more than blood and guts on the screen or a collection of cheap scares. But what is missed is the hard-hitting commentary on society and life contained in those works.Devin got his start working with the website, 'moviepartners.com' in the late 90s which was one of the first websites out there that really had any kind of information on independent filmmaking.
Eventually, he decided to try out writing some scripts. But reading what every he could find to prepare him for scriptwriting. He was influenced in a big way by Lew Hunter's book, Screenwriting 434. Here, Lew Hunter shares the secrets of his course on the screenwriting process by actually writing an original script, step by step in Screenwriting 434.When he felt ready, Devin wrote his first five scripts, all of which turned out not very good. Not until November 2006 that he wrote a script in 2 days for his friend, Phil Melfi. That was when he felt confident in his work. That script became his debut production and writing, The Cursed, which is still a sci-fi channel Halloween rotation regular.
Devin’s book Horror Screenwriting really dives into the craft of horror and screenwriting pretty deeply.
Enjoy my conversation with Devin Watson.
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Today on the show is Rebecca Windsor, the Vice-President of the Warner Bros. Television Workshop, the premier writing and directing program for professionals looking to start and/or further their careers in television.As an extension of her role developing new talent, Rebecca was recruited to help launch Warner Bros. new digital content brand Stage13, overseeing the critically acclaimed short-form digital series Snatchers, which premiered at the 2017 Sundance Film Festival and is available on Verizon’s go90 platform.
Previously, she was the Creative Producing Initiative Manager of Sundance Institute’s Feature Film Program, playing a key role in coordinating the Creative Producing Lab and Summit, Screenwriters and Directors Labs, and Episodic Story Lab.Prior to Sundance, Windsor was Manager of Development at Samuel L. Jackson’s television company, UppiTV, and at Mandeville Films. She started her career as an assistant at the Broder Webb Chervin Silbermann Agency and ICM. A San Diego native, she attended Northwestern University, where she received a BS in Theatre.
Enjoy my conversation with Rebecca Windsor.
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We have on the show today writer Shaye Ogbonna.When not in pursuit of retro sneakers, Shaye Ogbonna can be found worshiping at the Temple of Story. His most recent feature project is the contemporary western feature GOD’S COUNTRY — starring the incomparable Thandiwe Newton.
Based on a short story by acclaimed author James Lee Burke, God’s Country is a character-driven thriller set in the snowy wilderness of the American West. Thandiwe Newton plays Sandra Guidry, a Black professor living and working in a rural college town. She’s also grieving her recently-deceased mother, for whom she'd served as primary caretaker. On the day of the burial, Sandra discovers a mysterious red truck parked in her driveway. She soon learns it belongs to a pair of local hunters seeking to enter the forest behind her house. Sandra turns them away politely but firmly – her experience tells her these are not the sort of men to welcome freely into her world. But they won’t take no for an answer, and soon Sandra finds herself drawn into an escalating battle of wills that puts her most deeply-held values to the test.In the television/streaming space, Shaye is currently developing JUMPMEN -- a one-hour drama set in the cutthroat world of the sneaker industry – with Showtime. He is also staffed on Showtime’s THE CHI and JJ Abrams’s DUSTER on HBO. His feature writing debut — 2017’s genre-bending LOWLIFE — opened the 2017 Fantasia Film Festival and became a darling of the genre festival circuit, culminating in its acquisition and worldwide distribution through IFC Midnight.Shaye’s creative mission is to center marginalized voices within genre storytelling.
Enjoy my conversation with Shaye Ogbonna.
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Acclaimed screenwriter and producer Arash Amel is known for writing the critically-lauded motion picture, A PRIVATE WAR (2018), directed by Matthew Heineman and starring Rosamund Pike as celebrated war correspondent, Marie Colvin.
He recently served as Executive Producer on the Netflix sci-fi action movie, OUTSIDE THE WIRE (2021), starring Anthony Mackie, which was viewed by 66 million households in its first 28 days. In addition to writing RISE (2022) for Disney + and telling the coming-of-age story of NBA superstar Giannis Antetokounmpo, Amel wrote Paramount Pictures’ feature film, THE MINISTRY OF UNGENTLEMANLY WARFARE, a World War II action adventure directed by Guy Ritchie and produced by Jerry Bruckheimer that is slated to start production later this year.He also wrote the screenplay for SNAFU, an upcoming action comedy starring Jackie Chan and John Cena.
Currently, Amel is in pre-production as producer on the Amazon Studios feature film, FRED & GINGER, which is based on his screenplay, directed by Jonathan Entwistle, and stars Jamie Bell and Margaret Qualley as the icon screen pair, Fred Astaire and Ginger Rogers.
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Alan Trezza wrote WE SUMMON THE DARKNESS, a horror-thriller set during the "Satanic Panic" craze of the 1980s. It was directed by Marc Meyers (MY FRIEND DAHMER) and starred Alexandra Daddario, Keean Johnson and Johnny Knoxville.
The film made it’s US premiere at the 2019 Fantastic Fest film festival in Austin and was released on all digital outlets in early 2020. Alan also wrote the zombie-comedy BURYING THE EX, which was directed by horror icon Joe Dante (GREMLINS) and starred Anton Yelchin, Ashley Greene and Alexandra Daddario. The film premiered at the 2014 Venice Film Festival and received a theatrical run in the summer of 2015.
Alan has sold scripts to Paramount Pictures and Miramax Films and is currently developing a LatinX-themed horror film and a supernatural-thriller TV series.
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Kaye Singleton is an award-winning writer, producer, and actress that is well on her way to making her own footprint in this industry, or as the much-respected Tyler Perry would say, created her own seat at the table. As a multi-faceted creative talent, she is committed to telling culturally authentic stories for, about, and that explore, the beautifully diverse experiences of Black Women.
To date, as an actress she has taken on a variety of roles on hit shows and films. She's best known for her series regular role beginning in Season 3 of Tyler Perry's The Oval on BET as Simone, the beautiful, smart, and cunning wife of the Vice President of the United States, and her Six Season recurring role as the long-suffering, loyal - but problematic - "Josie" on Saints & Sinners, BounceTV's #1 Show. She's also had memorable roles on Sistas (BET), Claws (TNT), Don't Waste Your Pretty (TV One), Tales (BET), American Soul (BET), and Dumplin (Netflix).
In 2020, Kaye secured her first production deal as a first-time Showrunner and Creator for the highly-rated anthology series - Covenant'' which premiered on October 14th, 2021 on AMC's allblk. Covenant's unique take on bible stories is a stand out for the network as it's quoted to "create a world of thrilling, suspenseful drama where characters and stories of the bible are thrust into a vicious dystopia of present-day, real-life situations. Each episode will reimagine a classic story as it would take place in the modern world - challenging viewers to examine how sacred lessons of faith and love fit into today's society.
Enjoy my epic conversation with Kaye Singleton.
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Born in Indonesia and raised in Singapore, Margaret Kerrison received my Master of Fine Arts degree in Screenwriting from the University of Southern California School of Cinematic Arts. Her career spans television, film, digital media, games, brand storytelling, location-based entertainment, and immersive experiences.Margaret worked as a Story Lead, Story Consultant, and Writer for multiple projects around the world, including Star Wars: Galaxy’s Edge, Star Wars: Launch Bay, Hyperspace Mountain, Star Wars: Galactic Starcruiser, Avengers Campus, Guardians of the Galaxy: Cosmic Rewind, National Geographic HQ, NASA Kennedy Space Center Visitor Complex’s Journey to Mars: Explorers Wanted, Heineken Experience, StoryGarden by AMOREPACIFIC, and the Information and Communications Pavilion (Expo 2010 Shanghai).
Margaret was the writer for five projects that received Themed Entertainment Association (THEA) Awards. She appeared in the Disney+ series Behind the Attraction, the Freeform television special Star Wars: Galaxy's Edge – Adventure Awaits, and the online educational program Imagineering in a Box. Margaret has been invited to speak at prestigious conferences and universities including SXSW, Star Wars Celebration, D23, IAAPA Expo, FMX Conference, University of Southern California, and Johns Hopkins University. Her projects have been featured around the world in The New York Times, Good Morning America, The Los Angeles Times, Entertainment Weekly, Wired magazine, and the official site for Star Wars. Margaret Kerrison was a Disney Imagineer from 2014-2021 and was recently featured in a blooloop article.Margaret is currently a Senior Experiential Creative Lead in Airbnb's Experiential Creative Product team.
Enjoy my conversation with Margaret Kerrison.
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I wanted to take a deep dive into the marketing side of screenwriting today because it is in fact, a necessity in the industry today. Unfortunately, not many writers bother themselves as much about marketing their work. While I have some course resources on the IFH Academy website to help writers pitch stories or to get past the gatekeepers and so on, I thought it would be favorable to have marketing and development exec, Felicity Wren on the show to delve into the subject. Felicity started off in this business as an actor and now is a producer and VP of Development at the International Screenwriters Association (ISA). ISA (Est 2008), is a screenwriters community and resource platform that allows branding, marketing screenplays to producers and provide learning resources for seasoned and new writers. To date, ISA subscribers include 5,104 Industry Pros, approximately 70,000 Screenwriters, and 8,039 resources for screenwriters. Definitely, a goldmine!Felicity trained academically across the performing arts sphere (writing, directing, acting technique, and script analysis). She pursued acting and appeared in films like Star Trek Into Darkness, The Battle of Hogwarts, Tales of Uplift and Moral Improvement, and more, but lost interest in the competitive reality and stress of waiting for the callback.
So, she pivots. Alongside her partner, she launched a theater company, Unrestricted View (1999) in London that worked primarily with new professional creatives. A decade later, Felicity moved to Hollywood to seek the bigger dream.Some of Wren’s work includes short films like The Trap, Homeless Realtor, Who’s Who, The Force, and several others. At the ISA, she get’s to work directly with the Program Writers, and ISA Contest Winners, ensuring their projects get in front of eminent producers, managers, and agents in Hollywood.For screenwriters trying to sell a script, you have to know your voice and feel comfortable using it beyond your incredible writing. Understanding what you bring to the table is key in every profession. Of course. Coupling that with some marketing tools can propel you for higher success. That’s why this conversation is important.
Enjoy my very informative conversation with Felicity Wren.
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I had a fun chat with our guest today. We hit it off pre-interviewing, geeking out about James Cameron and his latest masterclass, and so much more. On the show this today is Will Hicks who is head of Screenwriting and production at Colorado Film School and an associate professor at the Community College of Aurora.Will had a start in producing and screenwriting earlier in his career until making the shift to teaching few years in --- appreciating more, the elements of studying the craft of form and purity in teaching that he feels are more rewarding.His commitment to academia led to publishing his book, The Screenwriter’s Workout, which we discuss lengthy in this interview. The Screenwriter’s Workout is a training program consisting of over 75 exercises and activities designed for screenwriters. It aims to help screenwriters explore their creativity and strengthen their storytelling skills.The book includes exercises on designing dynamic characters, exploring structure, creating stories, redefining conflict, analyzing the work, craft compelling loglines ad discovering interactive screenwriting.The 2021 Variety Entertainment Impact Report featured Hicks on its Top 50 Film Schools and Instructors from around the world list---revering his 100 plus professional credits nurturing some of the best talents in the country.Besides talking about Hick's career teaching screenwriting, we also do some surface character building and storytelling analysis of some famous films and writers. But also, the complexity of writing the end of a sustaining story for TV.
Enjoy this conversation with Will Hicks.
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There’s always been a feel-good, easy-times nostalgia for the 80s and 90s TV shows. More so now that we sometimes feel overwhelmed by the plethora of shows we have to pick from. If you feel me then you will enjoy this conversation. Our guest today is the award-winning screen and television writer, professor, and best-selling author, Pamela Douglas. Pamela is a member of the Board of Directors of the Writers Guild of America and a USC School of Cinematics Arts tenure professor for screenwriting.
She is credited for her writing on shows/series such as Star Trek: The Next Generation and The Ghostwriter (1992) to name a few.Aside from her awesome career as a screenwriter, she’s an international writer with multi-lingual adaptations of her books (German, Mandarin, Italian, French, Korean, and Spanish). Pamela packed her expertise in her 2018 revised fourth edition of her 2008 book 'Writing the TV Drama Series: How to Succeed as a Professional Writer in TV'.The book is a complete resource for anyone who wants to write and produce for television drama series or create an original series, as well as for teachers in screenwriting classes and workshops. It leads the reader step-by-step through every stage of the development and writing process, offering practical industry information and artistic inspiration. The Fourth Edition leads readers into the future and engages provocative issues about the interface between traditional TV and emerging technologies. It’s also the single most comprehensive source on what is happening in original television drama around the world, with surveys of 15 countries.As you will learn in this episode, Pamela’s passion for writing goes back to her childhood. Even though she’s dabbed in screenwriting for movies, she’s discovered throughout her career that television carries a bigger pull in terms of communicating ideas, stories, characters, life, and experience. Its essence allows for vertical story-telling, expansion, and continuity to reveal newer plots and characters.
Star Trek: The Next Generation is a classic sci-fi series set almost 100 years after Captain Kirk's five-year mission, a new generation of Starfleet officers set off in the U.S.S. Enterprise-D on its own mission to go where no one has gone before - the exploration of the Milky Way galaxy.
Ghostwriter is an American children's mystery television series that revolves around a circle of friends from Brooklyn who solve neighborhood crimes and mysteries as a team of young detectives with the help of a ghost named Ghostwriter who can only communicate through writing and words.Chatting with a seasoned screenwriter like Pamela, there is so much wealth of knowledge packed in every word. We talked about presentation reelers, the forex structure and her approach to it, and why she thinks The Wire is the best show of all time in terms of character, layering, and sterilized storytelling.
Enjoy this conversation with Pamela Douglas.
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Today on the show we have best-selling author and screenwriter Eileen Cook. She is a multi-published, award-winning author with her novels appearing in nine languages. Her books have been optioned for film and TV.She spent most of her teen years wishing she were someone else or somewhere else, which is great training for a writer. She’s an instructor/mentor with The Creative Academy and Simon Fraser University Writer’s Studio Program where she loves helping other writers find their unique story to tell.
Her best-selling book Create Story Conflict: How to increase tension in your writing & keep readers turning pages is a must-read for screenwriters. Here's a bit about the book:Conflict is essential to story—regardless of genre. The friction between what a character wants and the lengths they will go to reach that goal is what pulls readers through your book. Great conflict is what leaves readers cheering (or crying) at the end of a story. Using humor and her deep knowledge of human behavior, counselor and award-winning author Eileen Cook will guide you through the causes of conflict, the differences between internal and external conflict, and show you how conflict resolution techniques can be turned upside down to ramp up the tension in your book. Filled with practical tips, examples, and prompts, this is a craft book you’ll keep on your shelf to use again and again.
Enjoy my conversation with Eileen Cook.
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I'm super excited to bring you today's show. Today on the podcast we have best-selling author Will Storr. Will's latest book The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better is a deep dive into how story affects the brain. Here's a bit about the book:Who would we be without stories?Stories mold who we are, from our character to our cultural identity. They drive us to act out our dreams and ambitions and shape our politics and beliefs. We use them to construct our relationships, to keep order in our law courts, to interpret events in our newspapers and social media.
Storytelling is an essential part of what makes us human.There have been many attempts to understand what makes a good story – from Joseph Campbell’s well-worn theories about myth and archetype to recent attempts to crack the ‘Bestseller Code’. But few have used a scientific approach. This is curious, for if we are to truly understand storytelling in its grandest sense, we must first come to understand the ultimate storyteller – the human brain.In this scalpel-sharp, thought-provoking book, Will Storr demonstrates how master storytellers manipulate and compel us, leading us on a journey from the Hebrew scriptures to Mr. Men, from Booker Prize-winning literature to box set TV. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.
His TED Talk is a must-watch for all filmmakers and screenwriters. After interview hundreds of the world's thought-leaders on story it's rare for me to find a completely new way of looking at story. I can't tell you how fascinating this conversation is. If this episode doesn't spark an idea or two in your screenwriting I don't know what will.
Enjoy my conversation with Will Storr.
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Randall Jahnson is an American screenwriter and film producer. He was born on March 7, 1951, in Des Moines, Iowa, United States. Jahnson is best known for his work in the film industry, particularly as a screenwriter.Jahnson's notable credits include writing the screenplay for the 1989 film "The Mask," starring Jim Carrey. He also co-wrote the screenplay for the 1992 film "Dudes" and the 1998 film "The Doors," which is a biographical film about the rock band of the same name.
In addition to his work as a screenwriter, Jahnson has worked on other aspects of film production. He served as a producer for the 1997 film "The Doors: When You're Strange," a documentary about the band, and was an executive producer for the 2009 film "The Spirit," directed by Frank Miller.Randall Jahnson has had a varied career in the film industry, working on both independent and mainstream projects. While he may not have the same level of name recognition as some other screenwriters, his contributions to the films he has worked on have left an impact on the industry.
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Today on the show we have returning champion Heather Hale. Heather Hale’s new book Story Selling: How to Develop, Market, and Pitch Your Film & TV Projects helps you get your stories out of your head and onto the worldwide stage. From the inspiration and conception of all kinds of creative writing, through the development and refinement of all the elements, to navigating the legal, financial, physical production, distribution, and marketing labyrinths of the overlapping businesses of mass media, she explores how (and why) we write, co-create, share and monetize stories around the world today.
Pitching is an art form that brings together content and communication channels. Regardless of What you’re pitching . . . Where, When and to Whom . . . the principles are universal. It’s How you pitch that matters ― and there are countless strategies that combine elements in different combinations.Heather's book details all of them, their construction and applications, in a fun and interactive way that inspires readers to create memorable and saleable pitches in order to get their projects made.
Enjoy my conversation with Heather Hale.
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