Episodi
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Is fear of burnout holding you back from relaunching your profitable offers? Join me, Chelsea, the Launch Copy Coach, as we dissect the common struggles entrepreneurs face when managing multiple roles—from copywriting to strategizing—that drain their energy and steal joy from their personal life. We’ll address the common resistance to relaunching offers, especially among high-level coaches and course creators. I’ll unfold the real reasons behind the resistance to relaunching, highlighting the overwhelming number of roles entrepreneurs take on during launches, and emphasizing the need to delegate. Let’s dive in.
01:43 The Resistance to Relaunching
03:44 The Consequences of Wearing Too Many Hats
15:10 The Solution: Delegate and Thrive
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Let’s explore the question of creating a 6-figure launch with a lean team. What does it actually take to make a launch like this happen? What kinds of team members do you need? How do you handle the complexities of managing launch tasks while balancing personal life and business growth? Where should your energy vs your team’s energy be focused? Let’s talk about it – plus I’ll share examples from my clients.
Let’s dive in.02:03 The Importance of a Lean Team
03:27 How to Effectively Manage a Lean Team
04:46 Real-Life Client Examples
07:02 Finding the Right Partner for Your Launch
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In this episode, I share 3 overlooked but highly effective tactics to boost your launches. And the best part? You can implement them in under 1 hour.
If you've launched your program more than once you already have the resources you need to implement at least 1, if not all 3 of these, so no excuses! If you have a VA, get them to help – you'll see the positive effects all over your next launch.
These strategies are designed to be actionable, simple, and highly impactful for improving launch outcomes without days of effort.
00:42 Tactic #106:21 Tactic #2
09:25 Tactic #3
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In this episode, I address course creators and coaches contemplating the effectiveness of launching as a growth pathway for the rest of 2024.
I highlight the evolution of CEOs, businesses, and their audiences, and explore the importance of balancing business and personal growth.
I propose a shift from hands-on involvement in launching to leveraging support systems, enabling entrepreneurs to focus on thought leadership, building brand authority and audience connection, and solving more sophisticated problems for the more advanced members of their audience and for the business on a whole.
This approach can enable you to have your highest revenue launches ever without sacrificing your quality of life.
00:00 Introduction: Is Launching Still Your Best Growth Pathway?
03:17 Evolving Business and Audience
06:13 Rethinking Your Launch Strategy
08:14 The Role of Support Systems
10:29 Deciding Your Role in the Business
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What if you could achieve a wildly successful Q3 launch without sacrificing your well-being? Join me, Chelsea, the Launch Copy Coach, as I reveal how you can break free from the exhausting cycle of intensive launches or the low-effort approach that compromises results.
I'll share addresses common dilemmas faced by her clients, that you may also experience, including managing energy and time while aiming for the best launch outcomes. We'll also tackle how you can explore new stories around delegation and support to achieve both spaciousness and profitability.
Whether your Q3 launch is set for August or September, I'll guide you through identifying the support you need and optimizing your approach.
Let's dive in.
00:04 The Importance of Q3 Launches01:29 Challenges of High-Intensity Launches
07:54 Exploring New Stories and Support
13:27 Final Thoughts and Encouragement
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Chelsea, The Launch Copy Coach, does a mini-client case study, discussing 3 key revenue-boosting strategies used by her clients during their most successful program launches to date. She emphasizes that these tactics provide valuable insights into audience preferences which can help to (1) refine your messaging, (2) enhance client connection, and (3) increase your overall impact. Throughout the episode, she offers quick tips for implementing these techniques in future launches.
00:00 The Power of Revenue Boosting Tactics
01:46 Tactic 1: we all know about this but not enough of us use this tactic well to create desirability in our audience
04:04 Tactic 2: this is KEY to growing conviction and trust in Your community so their yes is a confident no-brainer
07:22 Tactic 3: you might shy away from this one but it can really push you over the line when it comes to your launch goals
08:27 The Impact of These Tactics -
In this episode, host Chelsea addresses business coaches and course creators who have recently had their most successful launches or months in business, emphasizing the importance of reassessing the business and growth goals after these achievements.
She introduces two primary strategies: converting the offer to an evergreen program or continuing to live launch the program. Chelsea explains that the choice depends on the entrepreneur's lifestyle goals, their preferred business demands, and their relationship with the live launching process.
She also brings up the risk of falling into a routine that could lead to eventual dissatisfaction with the business and highlights the need to ask meaningful questions about the direction of the business to avoid such a scenario.
She invites listeners to consciously decide their next steps instead of having to radically pivot or tear their business apart later.
00:00 The Importance of Assessing Growth
03:40 The Consequences of Not Planning for Growth
07:15 Options for Growth: Going Evergreen
10:11 Options for Growth: Continuing to Live Launch
12:00 The Importance of Intentionality & The Role of Your Business in Your Life
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In this episode, Launch Copy Coach Chelsea hosts a live discussion about the essential question individuals should ask before their next launch:
'Do I want the level of demand and responsibility on me, during this launch, to stay the same, to increase or to decrease?'
To help coaches and course creators answer this question, Chelsea introduces the concept of four R's - Roles, Responsibilities, Results, and Requirements. Each 'R' needs to be intentionally reflected on to ensure a launch that creates the kind of experience and results that are aligned with the coach’s or course creator’s goals.
She underscores the mutually beneficial relationship that can exist between the launch and the entrepreneur – but the terms of that relationship need to be outlined. And that’s why asking this question is important.
00:00 The Key Question for Your Spring Launch
01:34 The Crucial Question: Demand and Responsibility
04:51 The Four R's: Role, Responsibilities, Results, Requirements
09:31 Understanding the Demand and Your Capacity
19:32 The Symbiotic Relationship of Launches
24:25 Conclusion: Making Your Launch Work for You
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In this episode, the host, Chelsea discusses three important trends for successful course and coaching program launches in spring 2024.
The first trend gets you more revenue before you open doors to your offer, optimizing the opportunity of connecting with potential clients.
The second trend grows MASSIVE trust with your community.
Lastly, the third trend creates a launch experience that your people can't wait to show up for! – turning them into enjoyable experiences rather than formulaic strategies.
For each of these trends, Chelsea includes examples and results from her clients' current launches that you can use to inspire your own results.
At the end of the episode, Chelsea also highlights the required high levels of investment and leadership that a launch demands. While these trending strategies can create a no-brainer 'yes' scenario for potential customers, they require extra capacity and energy to brainstorm, refine, and execute – energy and capacity that not all coaches and course creators may possess. The need to fill the gap between what creates a 'yes' and what business owners can realistically offer is the highlighted point of discussion.
00:00 The Importance of Launch Trends
02:23 First Trend
06:31 Second Trend
10:32 Third Trend
16:45 The Gap Between Desired and Actual Launch Experience
23:58 Closing Thoughts and Next Steps
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To kick off season 3 of the podcast, I give you coaches and course creators 3 launch trends to watch for throughout 2022 and possibly to employ in your own launches.
2021 was quite a year of growth, disappointment, scaling, refinement, so many challenges and so many opportunities for more. All of that has significantly impacted what audiences are looking for in terms of their experiences during a launch and inside the programs they sign up for.
In this episode, I share 3 of the things that I'm expecting to see more and more launches tap into, based on the realities that 2021 has created for us.
DM me on Instagram @ thelaunchcopycoach to let me know what you think about this episode! -
We all fall prey to these thoughts: what if my launch doesn't work? What if people don't buy? What if I don't meet my goal?
It's easy to ask these questions and then spiral into creating a whole reality in our minds that has us low-key believing that our launches won't work. Then we start acting like they won't work and making decisions from a place of panic, anxiety, fear, and all kinds of other emotions...instead of based on our data and the outcomes we actually DO want.
So how do we ask the questions, but NOT spiral into that world of negative outcomes?
Here's a simple mindset shift that can help!
DM me on Instagram @ thelaunchcopycoach to let me know what you think about this episode! -
It's hard to face the possibility that you won't hit your launch goals. But it happens, right? Based on your projections, you run the numbers, and you realize, dang, I might not make this goal based on what I'm seeing...
So how do you address it? How can you think about this productively and in a way that can actually set you up to achieve your goals in the future?
In this episode, I have 4 suggestions for you that build on one another and allow you to move through the disappointment and other emotions you might be feeling, while still getting valuable lessons from the launch experience that can move you toward your goals.
Let's break this down.
DM me on Instagram @ thelaunchcopycoach to let me know what you think about this episode! -
In this episode, we close out our miniseries on my signature system for creating profitable launches that don't burn you out: The Synergy Launch Method.
We're looking at the final phase, Phase 4: now that you have your launch GPS and you're clear on what actions you need to take and how to manage your energy, it's time to launch! But it's suuuper easy for everything we just worked on to fly out of our minds with the naturally intensive and overwhelming nature of a launch. So how do we cope? How do we ensure we don't get overwhelmed and burned-out and still create a profitable launch?
Phase 4 tackles and addresses all these questions, let's dive into it.
DM me on Instagram @ thelaunchcopycoach to let me know what you think about this episode!
Get The Unlaunch Masterclass here: https://thelaunchcopycoach.com/unlaunch -
In this episode, we continue our miniseries on my signature system for creating profitable launches that don't burn you out: The Synergy Launch Method.
We're looking at Phase 3: how we take everything we've learned about your energy and what we've decided on in terms of your launch funnel, and reverse-engineer that to build out an actionable launch calendar that becomes your launch GPS for every action you take before and during your launch.
It's so easy for things to slip through the cracks and not get done while you're launching. It's also very easy to get overwhelmed and end up in procrastination if we don't account for your energy.
The Synergy Launch Method takes care of both of those problems in phase 3, so let's break this down.
DM me on Instagram @ thelaunchcopycoach to let me know what you think about this episode!
Get The Unlaunch Masterclass here: https://thelaunchcopycoach.com/unlaunch -
In this episode, we continue our miniseries on my signature system for creating profitable launches that don't burn you out: The Synergy Launch Method.
We're looking at Phase 2: how to align your launch funnel with your persona energy so you don't set yourself up for burn-out, overwhelm, and frustration.
Way too often we end up in situations where we run launches that either (1) don't hit our goals and leave us depleted and disappointed or (2) profitable but leave us completely burned out (and sometimes even sick).
The Synergy Launch Method has the power to do for you and one of the key phases that this happens in is Phase 2, so let's break this down.
DM me on Instagram @ thelaunchcopycoach to let me know what you think about this episode!
Get The Unlaunch Masterclass here: https://thelaunchcopycoach.com/unlaunch -
In this episode, I'm introducing you to my signature system for creating profitable and non-depleting launches: The Synergy Launch Method.
Way too often we end up in situations where we run launches that either (1) don't hit our goals and leave us depleted and disappointed or (2) profitable but leave us completely drained (and sometimes sick or burned out).
It's time to flip the script, and that's what The Synergy Launch Method has the power to do for you. I'm breaking down Phase 1 of the method and the power behind it -- why it's important and what it helps you avoid.
DM me on Instagram @ thelaunchcopycoach to let me know what you think about this episode!
Get The Unlaunch Masterclass here: https://thelaunchcopycoach.com/unlaunch -
I've been doing a lot of training and teaching around my Synergy Launch Method, specifically discussing your personal energy and running what I call an energy check. So in today's episode, I'm breaking it down for you and sharing my own recent experiences running energy checks with a launch I had planned. For those of you who have purchased my Unlaunch Masterclass, you know what an energy check is and how to run one. If you haven't, listen to this episode and pay attention to the ways that an energy check can change the game.
DM me on Instagram @ thelaunchcopycoach to let me know what you think about this episode!
Get The Unlaunch Masterclass here: https://thelaunchcopycoach.com/unlaunch
And Complete the State of Launching Survey here: http://bit.ly/stateoflaunching -
This episode is more of a live reflection where I'm thinking about and sharing with you why I downplayed my Yahoo! Finance feature, and why I think we in general, as entrepreneurs, downplay our achievements. Take a listen and let me know if any of this resonates with you!
DM me @thelaunchcopycoach on Instagram to let me know your thoughts!
And check out the Yahoo! Finance feature I referenced in this episode: https://finance.yahoo.com/news/10-launch-experts-watch-2021-200900137.html -
In the midst of a very turbulent start to 2021 (to say the least), and just because it's the start of the year, I felt the need for us to think about and reflect on the ways that we have been taught and cultured in the online business space to reinvest in our businesses… Hence today’s episode! I believe some of the ways we’ve been cultured to reinvest in our businesses are toxic, and I wanted to discuss them here, so let’s dive into it.
DM me on Instagram @ thelaunchcopycoach to let me know what you think about this episode!
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In this episode, I tackle the 5th and final factor that will make your launch depletion-central OR lush and fulfilling: your personal energy. This factor 100% changes the game and can make a launch lush and fulfilling and graceful even if you don't hit your launch goals. AND it makes it much easier for you to actually hit your launch goals. Let's talk about it.
Learn More about all the 5 factors in my new Un-launch Masterclass at https://thelaunchcopycoach.com/unlaunch - Mostra di più
