Episodes
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Staging can impact sales price of your listings or help you stand out from the competition to win a listing. In this episode, we share how to use staging for your real estate business.
Topics discussed:
Is staging impactful on sales price?How to determine if a client needs staging.Using staging to impress potential listing clients.Virtual staging as an alternative for vacant listings.Join our Facebook group at https://leadagentempire.com/group
Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/
Follow Mark at twitter.com/MarkColaci
Follow Alessandra at twitter.com/AlessandraCo
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Do you use closing gifts for your clients? In this episode we cover why the right closing gift can lead to more referral business in the long term.
We cover:
What types of closing gifts should you giveAre they worth it?What budget should you use?How to get more long term impact with closing gifts.Join our Facebook group at https://leadagentempire.com/group
Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/
Follow Mark at twitter.com/MarkColaci
Follow Alessandra at twitter.com/AlessandraCo
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Missing episodes?
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What are lead magnets and how can you use them to get more real estate clients? In this episode, Mark and Alessandra Colaci share easy ways to create lead magnets that resonate with your ideal buyer or seller clients based on their local area or interests.
Join our Facebook group at https://leadagentempire.com/group
Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/
Follow Mark at twitter.com/MarkColaci
Follow Alessandra at twitter.com/AlessandraCo
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Some agents do open houses and some do not. Let's discuss the possible benefits and drawbacks of doing an open house. We discuss how you can use them to, not only get a house sold, but to generate leads and new business for yourself.
Join our Facebook group at https://leadagentempire.com/group
Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/
Follow Mark at twitter.com/MarkColaci
Follow Alessandra at twitter.com/AlessandraCo
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Learn how to build a strong, responsive email list and find out what CRM tools you need to take your real estate business to the next level. In this episode, we share our tips and tricks for creating, grooming and expanding your client email lists.
"You have to have that pipeline coming up for potential people to replace things that fall through...just plan for that and the best way is to have a really strong email list." - Alessandra
Top Takeaways:Why email lists are gold in real estate.Optimizing your email list can help you to engage new clients and keep you in the minds of clients you’ve worked with before.
Tools you can use.
Check out these suggestions for organizing and maximizing your email list
AWebberMailchimpConvert KitActive Campaign (Our personal favorite!)How To Build A List From Scratch.
Bring value to every interaction with your leads. Give them a reason to sign up by using lead magnets and offering content you know, based on their demographics, they’ll likely find value in. Make sure you have a way to opt-in to your services and connect it to CRM integration.
Engaging the List You’ve Got.
Stay in regular contact! Here are some content to share:
NewslettersSuccess storiesSocial media linksReviews on your pageNews specific to your marketWhat's happening in the neighborhoodSelling and buying timeframesExplain processes of home buying and sellingEpisode Highlights:[00:07] Intro[01:16] Why email lists are gold in real estate.[02:36] Touch Points and how they differ for each client.[04:10] Finding a balance and sale cycle customizing.[06:19] Tools you can use[09:55] Avoid spamming.[12:24] Automation and CRM advice[15:23] Grooming your list[16:44] How to build a list from scratch.[18:11] Landing page builders:[21:50] Maintaining and engaging your list.[22:43] Personalizing your CRM[26:08] Show summary & Outro[26:34] Learn more at agentgrowthacademy.com/waitlistThe value in going “live” and starting conversations.Ways to build and keep reviews on multiple platforms.Automation and time management advice.Resources Mentioned:AgentGrowthAcademy.comActivecampaign.comLeadagentempire.com/landingiUnbounce.comZapier.comBombbomb.comConnect:Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/
Join our Facebook group at https://www.facebook.com/groups/REGrowthNetwork/
Download a free Social Media Calendar to help you know what content to create regularly so you can be in front of your contacts regularly: http://leadagentempire.com/social-media-calendar
Leave us a voicemail question we can feature on the show: https://leadagentempire.com/voicemail/
Find The Lead Agent Empire Podcast
At leadagentempire.com
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Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/
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Social media can be incredibly useful when it comes to generating leads for your real estate business. When used tactfully, realtors can leverage platforms like instagram, facebook and even snapchat to engage clients and boost exposure for both their personal brands and their brokerage firms.
In this episode of Lead Agent Empire, we share 10 ways you can use social media effectively for real estate. Listen in to find out the tricks we’ve picked up in developing our Austin, TX based real estate businesses that gave us results— without having to sacrifice all our waking hours to our phones and computers. We touch on chatbots, platform best practices and how you can avoid common pitfalls like oversharing.
"You can really take control of the narrative and your perception by getting more focused on social media and really calling out your successes...” - Mark
Key Takeaways:How to be viewed as a local mainstay and influencer on your social platforms.What being authentic can do for your brand.The value in going “live” and starting conversations.Ways to build and keep reviews on multiple platforms.Automation and time management advice.Resources Mentioned:AgentGrowthAcademy.comConnect:Find The Lead Agent Empire Podcast
At leadagentempire.com
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Topics Discussed and Key Points:
The importance of CRMsBest practices for CRMsHow long should you keep a prospect on your list?Mark and Alessandra’s favorite follow-up strategiesLow-touch versus high-touch interactionsEpisode Summary:
Today on Lead Agent Empire, Mark and Alessandra Colaci talk CRMs and other follow-up tools to stay in touch with your leads, prospects, and other important contacts. As a real estate agent, your radar needs to always be open to the reality that a purchase or sale could happen any day by anyone in your sphere. This is more true today than it has ever been due to social media; particularly with the amount of exposure many people may have with agents and other salespeople on a day-to-day basis (i.e. via email lists).
It literally pays to cut through the noise and stay top of mind through multiple touch points. To this end, it helps to have a Customer Relationship Management (CRM) tool. Some brokerages already make use of tools such as BoomTown, Conversion, and kvCORE (this one is Mark’s pick). You can also make use of alternative tools such as ActiveCampaign for its automated email and text message features. Whatever your choice of CRM or contact tool, learn how it works from the inside-out and create a strategy for building relationships with prospects for the long-term.
It’s important to understand that new leads are often not ready to make an immediate transaction; hence the need for follow-ups. Mark cites a statistic which says that a newly-acquired lead needs about 11 to 19 months of “incubation” time. But while they’re searching for or evaluating their options, we need to “stay in front of these people the entire time.”
Your follow-up strategy will depend on the lead. With cold leads, Mark suggests following up via phone immediately after your first interaction. Attempt to reach out up to three times per day within the next three days. If there is still no response after the third day, refer the prospect to your CRM to warm them up for you.
You know that you want to be the go-to person for your clients to reach out to when they're ready to buy or sell. Staying in touch with your clients through email and texting campaigns is critical for success. Make sure you invest time in purchasing and setting up a system that help you be on top of regular phone conversations, as well as keeping in touch long-term with emails, texts, and even video.
Of course, be ethical about how and how often you follow-up and make sure you aren’t breaking any local laws. Tailor your strategy to the individual prospect to find the right balance when it comes to reaching out. Even adding them as friends on Facebook and staying visible is a great gateway to high-touch interactions. However you go about it, understand that the prospect will almost never reach out to you. It is your job as a real estate agent and salesperson—and not your prospects’—to make the sale.
Download a free Social Media Calendar to help you know what content to create regularly so you can be in front of your contacts regularly: http://leadagentempire.com/social-media-calendar
Leave us a voicemail question we can feature on the show: https://leadagentempire.com/voicemail/
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Buyer’s market? Seller’s market?— Either way, when you’re starting a new year, you’ve gotta know what's headed your way to make the most of it. Welcome 2020: A year that's already shaping up to be one chock full of surprising housing market trends.
In this episode we share the top market trends that are likely to dominate the new year. Listen in as we dive into the trends emerging from technology, shifting generations and mortgage rates. Learn what patterns you’ll start to notice in your clientele and how you can start to alter your approach to meet their unique, new needs.
“You should feel empowered as a real estate agent... to know that you are giving more value to your clients than an ibuyer can and you are not charging them as much as a ibuyer would. - Mark
Key Takeaways:
-An understanding of the client dynamics you need to consider going into 2020.
-What ibuyers are and how they’re affecting the housing market.
-Thoughts on recession prep.Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/
Join our Facebook group at https://www.facebook.com/groups/REGrowthNetwork/
Connect:Find The Lead Agent Empire Podcast
At leadagentempire.com
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Canva
Snapseed App (Apple) | (Google Play)Pixlr
PicMonkey
Zillow
Trulia
Airbnb
Landingi
Lead Agent Academy
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Join our Facebook group at https://www.facebook.com/groups/REGrowthNetwork/
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Are you looking to Level up your real estate business?
In this episode, we reveal essential tools and resources to grow your business, stay organized, and reach more clients.
Here’s a recap of what we talk about in this episode:
Number 1, find a sound customer relationship management system (CRM). Put people into your database and track the interactions you have. Mark has personally used Kunversion and kvCORE – it can do it all! Plus, through your brokerage, you may be able to score a great deal.
Number 2, if you are getting a high number of leads, then Mark recommends utilizing Agentology. The service generates an instant lead follow-up solution using genuine connections and proven scripts.
Number 3, have a website that you own. That way it will always be there, even if you change brokers. Alessandra likes to design her website using WordPress. Creating your own site with WordPress will be cost-effective.
Number 4, Mark uses Calendly to help with scheduling clients. The tool syncs up with your calendar and will automatically show the clients your availability.
Number 5, BombBomb, is an online tool to help increase the relationship you have with your audience via a video in your emails.
Number 6, Becoming a Zillow Premier Agent brings an array of benefits, especially because so many clients will visit Zillow first when doing an online search.
Number 7, Mark uses Rebump every single day. It’s a Google Chrome extension. If you are getting constant leads, people will tend not to get back to you. If you check the Rebump box, then it will automatically follow up with those leads.
Number 8, Need assistance adding pages to your website? Landingi allows you to create custom landing pages to convert campaigns into customers. It’s simple and easy to use, even if you have an existing webpage.
Number 9, ActiveCampaign, is another CRM. Mark uses it as an email list, but also as a mode to transfer leads. Overall, it’s a complex and elaborate marketing tool for email.
Number 10, Canva is a tool to make graphics. Alessandra likes to use it for social media. You do not need to hire a graphic designer when you have Canva at your fingertips. It’s easy to use and doesn’t break the bank.
Number 11, Missinglettr helps you reuse social media or blog content. It will automatically turn your blog posts into social media campaigns.
Number 12, BoxBrownie is a professional high-quality virtual staging service.
Number 13, Matterport, is a powerful all-in-one 3D data platform that lets you turn a space into an accurate and immersive digital twin.
Number 14, Have multiple tours in one day? Speedy Route will show you the quickest, most efficient way to take that trip.
Number 15, MileIQ tracks your miles for tax write-offs. It may cost $5.99 a month, but Mark wrote off $8,000 on his taxes with its help.
Number 16, Waze lets you know how and where to avoid accidents and traffic.
Number 17, MoviePass (LOL)
Let’s take a look at a few highlights of this episode:
[01:55] Do not use an Excel spreadsheet to track your customer interactions. It’s okay to start with the spreadsheet; however, it is going to get hairy very quickly once you start generating more leads and clients.
[03:20] Find a service that will qualify a lead as a lead. The service will take out the pressure of finding out if each lead truly is looking to buy or sell a home.
[05:20] Video email tools will increase trust in your relationships with clients. Video is powerful and allows you to make a personal connection with your audience. Plus, many tools allow for custom branding. People used to talk on the phone a lot more; now, video can be used to build trust.
[09:15] Are you looking to add a page to your website? It should be happening a lot! If you’re not creating pages, then you are missing marketing opportunities. Landingi is a tool that both Mark and Alessandra use.
[16:50] Keeping track of your trips between houses for tax purposes can definitely be a pain. MileIQ is an app that gives you accurate mileage reports. You can swipe to record business drives and swipe to record personal trips.
[18:45] Find a reliable support system. If you do not have a support system in a significant other, find someone you can be supported by.
Links Mentioned:
Kunversion: https://kunversion.info/
kvCORE: https://kvcore.com
Zoho: https://www.zoho.com/
Agentology: http://www.agentology.com/
Wordpress: https://wordpress.com/
Calendly: https://calendly.com/
BombBomb: https://bombbomb.com/
Zillow Premier Agent: https://premieragent.zillow.com
Rebump: https://www.rebump.cc
Landingi: www.leadagentempire.com/landingi
ActiveCampaign: https://www.activecampaign.com
Canva: https://www.canva.com
MissingLettr: www.leadagentempire.com/missinglettr
BoxBrownie: https://www.boxbrownie.com
Matterport: https://matterport.com
Speedy Route: https://www.speedyroute.com
MileIQ: https://www.mileiq.com
Waze: https://www.waze.com
Lead Agent Academy
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*Get all links to each tool mentioned in this episode within the show notes of this episode
Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/
Join our Facebook group at https://www.facebook.com/groups/REGrowthNetwork/
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Hosts: Mark & Alessandra Colaci
In this episode Mark and Alessandra discuss being a real estate agent and how that can be challenging. They talk about some of the ups and downs they have experienced, as pros and cons, and learn ways to ever come them.
[00:01:40] - Dealing with clients that ghost you
[00:02:56] - Understand both perspectives: the good and the bad of real estate [00:04:36] - The investment: financially, temporally and emotionally
[00:12:22] - The importance of having a support system
[00:13:11] - Stay positive, find what helps you de-stressQuotes from the Episode
“It’s super important to to be helping your clients and educate them on the need for you being their buyers agent.” [00:08:23]
“Build a relationship with them, any chance possible.” [00:09:49]
“Continue to persist, remember this is persistence not perfection. The little consistentactions over time are gonna produce big results for you.” [00:13:34]
Links:
Lead Agent Academy - https://leadagentempire.com/blog/
Lead Agent Academy
Subscribe on iTunes
Subscribe on Stitcher
Download a free Social Media Calendar to help you know what content to create regularly so you Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/
Join our Facebook group at https://www.facebook.com/groups/REGrowthNetwork/
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Hosts: Mark & Alessandra Colaci
In this episode Mark and Alessandra discuss the 11 things they wish someone had told them before becoming a real estate agent in regards to entrepreneurship and marketing.
Point 1: Get yourself a good lender [00:02:03]
Point 2: Pay to play game, you will have to invest good amount time and money to be successful [00:05:16]
Point 3: Find your niche and set yourself apart [00:08:04]
Point 4: Feast or Famine, strike when the iron is hot [00:09:32]
Point 5: A full commitment on your part is due [00:10:50]
Point 6: You’re a matchmaker [00:13:07]
Point 7: Get help and build a team if you can [00:15:07]
Point 8: You need someone you can look up to and learn from [00:16:26]
Point 9: Surround yourself with like minded people [00:17:10]
Point 10: Never count your commissions before the check is in hand [00:17:43]
Bonus Tip: You are a marketer first before anything else [00:19:50]
Point 11: Real estate can be enjoyable despite the stress [00:20:46]Quotes from the episode:
“Any good lender is going to have good products.” [00:02:59]“A lender who can dedicate time, not just money but time to assist you when you’re both trying to contact leads and qualify them, they’re worth their weight in
gold.” [00:04:52]“You need to be available because clients will take up, inevitably, more time than you originally anticipate them taking up.” [00:11:49]
“You need to learn from what working from what other people are doing.” [00:16:50] Links:
Lead Agent Academy - https://leadagentempire.com/blog/ Episode 2
References & Resources:
Lead Agent Academy
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