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How Law Firms Will Win in 2025 Part 2 — Legal Mastermind Podcast hosts Eric Bersano and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2025 and beyond.
Connect with Market My Market on LinkedIn: https://www.linkedin.com/company/market-my-market
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericbersano/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryklein/
Visit Market My Market’s Website: www.marketmymarket.com/
On This Episode, We Discuss…
Effective Public Relations Tactics That Go Beyond Traditional Press ReleasesThe Intersection of Public Relations and SEOTweaking Older Content Using AIBenefits of Working with Specialized Marketing Partners in the Legal Industry -
How Law Firms Will Win in 2025 Part 1.
Legal Mastermind Podcast hosts Eric Bersano and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2025 and beyond.
Connect with Market My Market on LinkedIn: https://www.linkedin.com/company/market-my-market
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericbersano/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryklein/
Visit Market My Market’s Website: www.marketmymarket.com/
On This Episode, We Discuss…
How To Capitalize on Evolving Digital TrendsWhy SEO is Just One Part of the PuzzleHow Law Firms Can Adapt to Changing Demographics and Digital References Market My Market’s Blueprint for Sustainable Law Firm Growth -
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Kyle Hebenstreit is the CEO of PMP (PracticeMadePerfect).
For more than 15 years, PMP has partnered with consumer law firms to help them reach more clients through our marketing and website management services. They focus on the business of law, so their clients can focus on the practice of law.
From Broadcast TV and Paid Search to Streaming, Website Management, and everything in between, they have the tools to reach prospective clients at every stage of their decision-making journey.
Connect with Kyle on LinkedIn: https://www.linkedin.com/in/hhebenstreit/
Visit PMP (PracticeMadePerfect): https://www.pmpmg.com/
Trial Lawyers Summit: https://ntlsummit.com/
On This Episode, We Discuss…Importance of Multi-platform MarketingCustom Marketing Strategies The Importance of Setting Clear Expectations with ClientsEmbracing New AI Tools While Maintaining a Human Touch -
Jeff Hampton is the Owner of YouTube Rainmakers and the Founder of Fulgham Hampton Criminal Defense Attorneys and STR Law Guys.
Jeff is a seasoned entrepreneur and YouTube growth strategist with a passion for helping lawyers, financial experts and professional service businesses thrive.
With his expertise in managing two successful law firms and training other lawyers to grow their businesses through YouTube, he can guide you in optimizing your online presence and leveraging digital tools to drive success.
Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeff-hampton-212ba218/
Visit YouTube Rainmakers: https://www.youtuberainmakers.com/
Visit Fulgham Hampton Criminal Defense Attorneys: https://www.fhlawgroup.com/
Visit STR Law Guys: https://www.strlawguys.com/
On This Episode, We Discuss…
Producing Content That Resonates with Potential ClientsSecrets to Building Visibility and Trust Through YouTubeBalancing Long-form and Short-form Videos on YouTube to Create Brand AuthorityHow to Create Evergreen Content that Drives Revenue -
David Matthews is the Firm Founder of Matthews and Associates.
David has been chosen through US News & World Report as one of the Best Lawyers in America from 2016-2023 and repeatedly voted by his peers as one of the top trial lawyers in the country.
He has tried more than 175 cases to verdict and helped injured people across the country attain some of the largest verdicts or settlements in pharmaceutical litigation against the makers of such drugs as Phen-Fen, Rezulin, Vioxx, and Bextra-Celebrex.
Connect with David on LinkedIn: https://www.linkedin.com/in/david-matthews-a3a51811b/
Visit Matthews and Associates: https://www.thewagstafflawfirm.com/
On This Episode, We Discuss…
How the Landscape of Mass Tort Litigation has Evolved Over the YearsComplexities of Pharmaceutical LitigationStrategic Elements of Mass Tort LitigationCamp Lejeune Water Contamination Case -
Mary Blackiston is a Conversion Copywriter and Google Ads Conversion Strategist.
Mary helps law firms and service-providers bring in more qualified leads and clients. With tailored Google Ad strategy and empathy-driven messaging. Messaging that combines data, voice of customer research and psychological tactics.
She delves challenger-deep until they know your brand and customers inside and out and Am able to get Inside their heads, think like them, and speak their lingo. Then she’ll craft empathy-driven copy that hooks readers’ attention from the get-go — and has them nodding their heads all the way down the page.
Connect with Mary on LinkedIn: https://www.linkedin.com/in/marybblackiston/
Visit Nomad Copywriting: https://nomadcopywriting.io/
On This Episode, We Discuss…
What Makes Writing PowerfulHow More Personal, Approachable Language Can Build Trust Common Mistakes Law Firms Make with Google AdsSocial Media and Copywriting -
Mike Mellor is President and Founder of 742Advisors.
With over 20 years of experience in marketing and business development for professional services firms, Mike recently launched a legal marketing consultancy called 742advisors which is focused on helping smaller and midsize firms to improve their bottom line.
He is passionate about reducing marketing bloat and waste, implementing strategic plans, supporting business development efforts, creating referral relationships, and leveraging my expertise (and network) to earn market share for my friends and clients.
Connect with Mike on LinkedIn: https://www.linkedin.com/in/michaelmellor/
Visit 742Advisors: https://742advisors.com/
On This Episode, We Discuss…
Transforming Small and Midsize Firms' Marketing Processes How Law Firms Can Use Internal Data to Their AdvantageWinning Clients in a Competitive MarketCRM systems -
RJon Robins is the Co-Founder of How To Manage A Small Law Firm.
RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in the country as members.
Operating in multiple countries, RJon works in the business about 90 days a year and spends the other 170 workdays launching new and profitable business ventures. He speaks to thousands of law firm owners annually, helping them define the meaning of profit and break free from the mindset that they need to suffer to build a profitable business.
Connect with RJon on LinkedIn: https://www.linkedin.com/in/rjonrobins/
Visit How To Manage A Small Law Firm: https://howtomanageasmalllawfirm.com/
RJon’s Book: Profit First For Lawyers: Transform Your Law Firm from a Cash-Eating Monster to a Money-Making Machine
RJon’s Podcast: Profit First for Lawyers
On This Episode, We Discuss…
How to Stop Running Your Firm and Start Owning ItThe Seven Main Components of Every Successful Law FirmWhy CPA Advice Might be Costing You More Than You ThinkHow to Increase Your Law Firm’s Profitability Without Increasing Overhead -
David Klein is the Director of Business Development for ConsulTV.
David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.
ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.
Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader
Visit ConsulTV: https://www.consult.tv/
On This Episode, We Discuss…
The Seismic Shift from Traditional TV Ads to Streaming PlatformsHow Brands Can Adapt to the New Age of Digital MarketingTargeted Advertising in Streaming TVOptimizing Campaigns with Web Lift Pixels -
Alay Yajnik is the Founding Partner of Law Firm Success Group, Host of the , and author of Staffing Up: The Attorney's Guide to Hiring Top Talent.
Alay’s firm enables law firms and attorneys to grow their income, take more time off, and reduce their stress. They equip their clients with the clarity, capabilities, and confidence to build their Perfect Practice: the income they want, the time off that they need, while dramatically reducing the stress that is wrecking their quality of life.
Law Firm Success Group applies proven business growth principles in the areas of Business Development, Hiring and Managing Teams, Marketing, Strategy, and Time Management to solo and small law firms.
Connect with Alay on LinkedIn: https://www.linkedin.com/in/alayyajnik/
Visit Law Firm Success Group: https://www.lawfirmsuccessgroup.com/
Alay’s Book: Staffing Up: The Attorney's Guide to Hiring Top Talent
On This Episode, We Discuss…
How to Master Time Management for Better Work-life BalanceOvercoming the Billable-hour MindsetSecrets to Hiring Top Talent His book Staffing Up: The Attorney's Guide to Hiring Top Talent -
Jessica Lackey is the Founder and CEO of Jessica Lackey Consulting.
Jessica is an ex-corporate warrior turned deep business and operations strategist. She was trained as a business consultant, strategist, and operator in places like Harvard Business School, McKinsey Consulting, and Nike.
She brings that expertise in business strategy, combined with a human-centered perspective, to help entrepreneurs grow and scale sustainable businesses.
Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessica-lackey/
Visit Jessica Lackey Consulting: https://www.jessicalackey.com/
On This Episode, We Discuss…
Applying Big Business Strategies to Smaller CompaniesHow to Align Personal Strengths with Business NeedsMastering Niche MarketingThe Importance of Active Listening -
Ivy Grey is the Chief Strategy & Growth Officer for WordRake.
Ivy leads the company’s internal and external strategic growth initiatives. She is responsible for business strategy, process improvement, competitive analysis, legal products, and marketing, and serves as the SME for legal writing and the legal profession.
WordRake is the instant, secure editing tool that provides brevity and clarity for writing in legal, government and corporate. It helps you edit quickly, communicate clearly, write concisely, and eliminate useless words.
Connect with Ivey on LinkedIn: https://www.linkedin.com/in/ivybgrey/
Visit WordRake: https://www.wordrake.com/
WordRake 5.0 Free Trial: https://www.wordrake.com/trial
On This Episode, We Discuss…
How Lawyers Can Communicate More Effectively by Writing Concisely and ClearlyThe Balance Between AI and Human Expertise in Legal WritingActionable Advice on How Lawyers Can Improve Their WritingThe Importance of BrevityWordRake 5.0 -
Ron Latz is the Founder of LegalFenix.
During his 14-year career in legal marketing, Ron has worked for the country's biggest legal marketing agency, helped rebuild a boutique legal marketing agency, sold marketing to law firms, and invested in marketing on behalf of law firms.
LegalFenix is a consulting and fractional CMO firm exclusively helping law firms invest in marketing that actually works. The firm is 100% agency-neutral. They don't and won't ever sell SEO or advertising products or services. Their model will strive to restore trust in agency relationships with partners who provide quality services at market-competitive rates.
Connect with Ron on LinkedIn: https://www.linkedin.com/in/ronlatz/
Visit LegalFenix: https://legalfenix.com/
On This Episode, We Discuss…
The Role of a Fractional CMOEffective Ways Law Firms Can Generate LeadsHow Law Firms Should Invest in Marketing Strategies Why Law Firms Struggle with Tracking Where Their Leads Come From -
Jon Lassiter is the President of Lassiter Management Partners.
With over two decades of hands-on experience working alongside CEOs, Jon has shaped the future of numerous companies. As the Founder and Fractional COO at Lassiter Management Partners, he serves as a trusted advisor providing strategic guidance and invaluable insights, empowering business owners to make informed decisions and solve complex problems.
Lassiter Management Partners is a premier Fractional COO firm, grounded in the fundamental principles of trust and integrity. Their mission is to serve as a strategic advisor to business owners, offering tailored operational solutions that drive success.
Connect with Jon on LinkedIn: https://www.linkedin.com/in/jon-w-lassiter/
Visit Lassiter Management Partners: https://lmpconsulting.co/
On This Episode, We Discuss…
Actionable Steps to Improve Efficiency in a Law FirmImplementing Standard Operating ProceduresAddressing Equity Partners’ ConcernsImproving Back-office OperationsSurprise Audits on Trust Accounts -
Colleen Joyce is the CEO of Lawyer.com.
Colleen spent the last decade building Lawyer.com alongside an amazing team. Throughout the way, she has learned new skills that range from management to online best practice marketing. She has hosted Marketing CLE courses for Lawyers, helped launch new products, and was part of the team that bought Lindsay Lohan on as Spokeswoman for Lawyer.com.
Lawyer.com is the #1 U.S. Lawyer Matching Service and online directory, focused on connecting consumers with a qualified local lawyer.
Connect with Colleen on LinkedIn: https://www.linkedin.com/in/colleenjoyce/
Visit Lawyer.com: https://www.lawyer.com/
The Lawyer Growth Summit: https://www.lawyergrowthsummit.com/
On This Episode, We Discuss…Transforming Lawyer.com from a Startup to a Leading Legal DirectoryBringing Lindsay Lohan on board as a Spokesperson for Lawyer.comThe Critical Role of Empathy in Client InteractionsLawyer-Client Matching The Lawyer Growth Summit -
Richard Tromans is the Founder of Artificial Lawyer.
Artificial Lawyer is a news site focused on changing the business of law, through technology, people and process. It provides news, views, jobs, information on legal tech courses, and a tech directory. Artificial Lawyer also organizes events related to innovation + legal technology.
Connect with Richard on LinkedIn: https://www.linkedin.com/in/artificiallawyer/
Visit Artificial Lawyer: https://www.artificiallawyer.com/
On This Episode, We Discuss…What AI Means for Law Firms of All SizesThe Importance of AI AccuracyWhy Smaller Firms Might Have an Advantage in the AI RaceThe Continual Evolution of Legal Tech -
Haley Revel is the Managing Director and HR & Talent Management for Calibrate.
With over 20 years in Talent and HR, Haley has a solid track record of success in architecting, strategically delivering, and leading global HR programs/operations embedded with technology driven solutions and aligned to key organizational priorities.
Calibrate is a trusted executive search and organizational consultancy focused on helping law firms achieve operational excellence by optimizing their talent, processes, and performance. As an industry leader in advocating for business professionals in the business and practice of law, Calibrate is comprised of former law firm and F100 professionals, and approaches each client’s engagement with an insider’s understanding of the category.
Connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-jaynes-revel/
Visit Calibrate: https://calibrate-strategies.com/
On This Episode, We Discuss…
Implementing Effective Talent Strategies within Law FirmsCreating Clear Career Paths for EmployeesBest Practices to Enhance Employee ExperiencesStrategies for Law Firms to Engage Their Workforce -
Jesse Frye is a Legal Industry CMO and Client Experience Advisor.
Jesse is a business coach and advisor who helps small and medium-sized law firms achieve their growth goals, overcome barriers that get in the way, and build the suitable systems, people, and finances in place for a sustainable law firm. His specialties include marketing, business operations, systems and processes, and productivity. The type of firms he has worked with include Family Law, Immigration, Business, Land Use, Commercial & Residential Real Estate, Estate Planning + Trust, Civil Litigation, Personal Injury, Criminal Defense, Bankruptcy.
The Law Firm Mentor, LLC provides business coaching to help solo and small law firm owners stop the chaos and get to a level of efficiency that will give them a dramatically more successful firm as well as a life with more free time.
Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jessejohnathanfrye/
Visit Law Firm Mentor, LLC: https://lawfirmmentor.net/
Jesse’s Podcast: NextGen Legal Leaders Podcast
On This Episode, We Discuss…
The Importance of Client Experience for Law FirmsEstablishing Your ‘Ideal Avatar’ Strategies for Optimizing Communication with ClientsBuilding a Robust Referral Network -
Melanie Herschorn is the Founder of VIP Book Marketing & Publishing.
Melanie wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist for attorneys of boutique law firms, she’s on a mission to support and empower them to share their message with those who need to hear it most.
Her experience as a celebrity publicist, award-winning journalist, and long-time entrepreneur gives Melanie a unique 360-degree view to guide her clients to create brand awareness, sell books, bolster client acquisition, and position themselves as subject matter experts.
Connect with Melanie on LinkedIn: https://www.linkedin.com/in/melanie-herschorn/
Visit Big Impact Books: https://yourbigimpactbook.com/
Melanie’s Book: Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success
On This Episode, We Discuss…
Tips for Writing, Publishing, and Promoting a BookOvercoming Common Obstacles in the Publishing ProcessHow to Use Your Book to Create New Revenue Streams and Attract High-quality ClientsSteps to Leverage Your Book for Marketing Opportunities -
Jordan Furlong is the Principal at Law21 and a Legal Sector Analyst, Forecaster and Consultant.
Jordan is a leading analyst of the global legal market and forecaster of its future development. Law firms and legal organizations consult him to better understand why the legal services environment is undergoing radical change, and they retain him to advise their lawyers how to build sustainable and competitive legal enterprises that can dominate the new market for legal services.
Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordanfurlong/
Visit Law21: https://www.law21.ca/
Jordan’s Substack: https://jordanfurlong.substack.com/
On This Episode, We Discuss…
The Need for a New Lawyer Development Model in Law FirmsNew Metrics of Value Beyond Billable HoursGenerational Shifts in the Legal SectorTransformations in Lawyer Training - Vis mere
