Episodes
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Ever wonder what it takes to leave a "dream job" in high finance managing billions to build something from scratch? What do you learn at the highest levels of investing that can be applied to solving messy, real-world problems? This episode is a masterclass in exactly that.
Meet Daniel Schoenbrun. After a 13-year career at institutions like Michael Dell's family office and a $73B hedge fund, he walked away to fix one of the most broken parts of healthcare. He founded Exceptional, a fast-growing software company that is making waves by solving problems most founders would never even see.
In this deep-dive conversation, Meny Hoffman sits down with Daniel to uncover his playbook for finding true product-market fit, building an elite team of "drivers," and applying the principles of high-stakes investing to the world of startups.
You'll discover:
๐ The real, unvarnished difference between VC, Private Equity, and Hedge Funds.
๐ A critical warning about the hidden dangers of taking venture capital money.
๐ How to find genuine Product Market Fit (PMF) by listening for pain signals (The "Mom Test").
๐ Daniel's "Drivers vs. Passengers" framework for building a high-performance team with zero managers.
๐ Actionable advice on when and how to raise capital for your startup without derailing your product.If you're a founder trying to solve a real problem, a leader building a team, or anyone curious about what it takes to bring structure to chaos, this conversation is essential listening.
๐ Subscribe for more deep-dive conversations with real builders and leaders.
โ๐ฅ Watch & Connect:
๐ Listen to the Full Episode Here: https://youtu.be/z-jK-coU1mo
๐ฏ Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone
๐ฒ More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/
๐ฒ Instagram (@ltbhub): https://www.instagram.com/ltbhub/
๐ฒ LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/
๐ฒ Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast
๐ฒ WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1
๐ฒ Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T
โ๐ Episode Links (Daniel Schoenbrun):
๐ค Connect with Daniel Schoenbrun on LinkedIn: https://www.linkedin.com/in/daniel-schoenbrun
๐ข Exponential (Daniel's Company): https://www.exponentialcare.ai/
๐ Book That Inspired Daniel ("Amp It Up"): https://amzn.to/4lgRPfA
๐ Book That Inspired Daniel ("Atomic Habits"): https://amzn.to/45Gx2xP
๐ฉ For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi
-๐ก Practical Pointers from this Episode (Meny Hoffman's Takeaways):
1. Fix real problems, not trends. Daniel built Exceptional not to chase tech, but to solve a broken process in real people's lives. The market rewards clarity.2. Ask "where's the friction?" Every manual task, especially in legacy industries like healthcare, is an opportunity for software. Start by asking what slows people down.
3. Complexity is the enemy of adoption. Daniel focused on making the product so simple and intuitive that everyone could use it. That's what makes it scalable.
4. Choose your early clients carefully. Instead of chasing everyone, Exceptional picked early adopters who wanted to innovate with them. That feedback loop made all the difference.
5. Your job as CEO is to create clarity. In a fast-growing company, confusion spreads quickly. Daniel's main job is to keep everyone aligned on what matters most.
โโฑ๏ธ Key Episode Moments (Timestamps):
1:34 โ Welcome Daniel Schoenbrun, CEO of Exponential
2:56 โ Daniel's Journey: From a $73B Hedge Fund to Startup Founder
7:29 โ The Real Difference: VC vs. Private Equity vs. Hedge Funds
10:10 โ A Founder's Warning: The Hidden Dangers of Taking VC Money
13:11 โ The Problem He's Solving: Fixing Healthcare's Broken & Messy Backend
16:12 โ Transferable Skills: How High-Finance Experience Built a Tech Company
20:07 โ The "PMF First" Rule: Why Product-Market Fit is Everything
23:04 โ The Mom Test: How to Find Real, Quantifiable Customer Pain
27:22 โ Building an Elite Team: Daniel's "Drivers vs. Passengers" Framework
33:31 โ The Right Time to Raise Money for Your Startup
45:38 โ Key Lesson from a Billion-Dollar Org: Radical Transparency & Teamwork
48:01 โ Rapid Fire Questions with Daniel
48:42 โ Meny Hoffman's Final Key Takeaways -
Does your business feel like it's growing faster than you can control? Are you constantly putting out fires, frustrated that your team isn't on the same page, and feeling like the vision in your head is getting lost in translation? If you're running a business that's grown fast but now feels messy and chaotic, this episode is your intervention.
Meet Tzvi Schwartz. He knows this struggle intimately. He started as an electrician and built his own contracting company with over 100 employees, experiencing all the chaos that comes with rapid growth. After selling his company, he discovered the Entrepreneurial Operating System (EOS) and became so adept at it that he helped the company he joined scale by an incredible 400%.
In this masterclass on operational excellence, Meny Hoffman sits down with Tzvi to break down the systems and mindset shifts that transform business chaos into clarity, accountability, and scalable success.
You'll discover:
๐ Why businesses often hit a "danger zone" around 8-10 employees and start to lose control.
๐ The "GWC" formula (Gets It, Wants It, Capacity) for getting the right people in the right seats.
๐ How a simple system can get your entire team rowing in the same direction (and why most leaders fail at this).
๐ The crucial difference between motivation (a short-term push) and inspiration (the real key to avoiding team burnout).
๐ The "Raft Analogy" โ a powerful lesson on why the very things that made you successful can now be holding you back.If you're a leader tired of the chaos and ready to build a company that can thrive without you being in the middle of everything, this conversation provides a clear, actionable playbook.
๐ Subscribe for more no-nonsense advice to help you learn, grow, and lead.
โ๐ฅ Watch & Connect:
https://youtu.be/XWM5yWvuwqU?si=AzKu46VPXGxZWi0T
๐ฏ Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone
๐ฒ More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/
๐ฒ Instagram (@ltbhub): https://www.instagram.com/ltbhub/
๐ฒ LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/
๐ฒ Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast
๐ฒ WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1
๐ฒ Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T
โ
๐ Episode Links:
๐ค Connect with Tzvi Schwartz on LinkedIn: https://www.linkedin.com/in/tzvischwartz/
๐ข Tzvi's Company Website: https://www.mythrivability.com
๐ EOS Worldwide (Find an Implementer): https://www.eosworldwide.com
๐ Book That Inspired Tzvi ("Good to Great"): https://amzn.to/444OFoz
๐ฉ For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi
โ
๐ก Practical Pointers from this Episode (Meny Hoffman's Takeaways):1. Growth without structure burns people out. Tzvi learned the hard way. You can grow fast, but without systems, it just creates chaos. You need structure if you want to scale and stay sane.
2. Most owners wait too long to fix things. The signs are always there: overwhelm, frustration, turnover. But many owners ignore them. Tzvi says face them early, and things wonโt fall apart later.
3. The right team makes or breaks growth. Itโs not just about hiring โA-players.โ Itโs about putting people in the right seats and holding them accountable to clear expectations.
4. EOS isnโt magic, itโs discipline. The system works, but only if you work it. Tzvi shared how weekly meetings, scorecards, and vision alignment completely changed their results.
5. You can actually enjoy your business again. If youโre constantly in the weeds, thereโs a better way. Tzvi helps owners to step up, lead better, and get back to the parts they love.
โ
โฑ๏ธ Key Episode Moments (Timestamps):1:50 โ Meet Tzvi Schwartz: From Electrician to EOS Implementer
3:01 โ Tzvi's Entrepreneurial Journey & Building a 100+ Employee Business
4:27 โ The Turning Point: Discovering EOS & Scaling a Company 400%
8:00 โ What is EOS? The 60-Second Explanation for Business Owners
10:30 โ The "We" Shift: Why Getting Everyone Aligned is a Game-Changer
13:43 โ The 10-Employee "Danger Zone" Where Businesses Lose Control
17:00 โ The Bottleneck is at the Top: Why Leaders are Often the Problem
18:21 โ Right People, Right Seats: The "GWC" Formula Explained
35:33 โ Inspiration vs. Motivation: The Real Secret to Preventing Team Burnout
41:42 โ The Raft Analogy: When "What Got You Here" is Killing You Now
50:27 โ Find Tzvi Schwartz Online & Learn More About His Work
51:02 โ Rapid Fire Questions with Tzvi
52:14 โ Meny Hoffman's Final Takeaways -
Missing episodes?
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Are you sure your business isn't leaving FREE MONEY on the table? What if there are overlooked tax breaks, incentives, and strategic advantages that could save you thousands, or even help fund your next big move? This episode uncovers exactly that.
Meet Gary Marx, an economic development veteran with over 35 years of experience. He's seen it all, from working inside state government to now advising companies (just like yours!) on how to navigate the complex world of incentives and smart site selection with his firm, Blue Cap Economic Advisors.
In this eye-opening episode of Letโs Talk Business, Meny Hoffman gets Gary to pull back the curtain on how businesses of all sizes can unlock significant financial benefits and make game-changing strategic decisions often hidden in plain sight.
You'll discover:
๐ How to find and secure "hidden" state & local incentives (think tax credits, grants, and more!).
๐ The critical factors for smart site selection that go way beyond just the cost of real estate.
๐ Why states want to give money to certain businesses & what they're looking for.
๐ Costly mistakes businesses make that leave them missing out on massive savings & benefits.
๐ Insider tips for navigating government programs and making economic development work for you.If you're a business owner, entrepreneur, or leader looking to expand, relocate, cut operational costs, or simply maximize every available financial advantage, you cannot afford to miss this conversation.
๐ Subscribe for more insider knowledge to grow your business smarter.
โ๐ฅ Watch & Connect:
๐ Listen to the Full Episode Here: https://youtu.be/sK57BUHphcs
๐ฏ Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone
๐ฒ More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/
๐ฒ Instagram (@ltbhub): https://www.instagram.com/ltbhub/
๐ฒ LinkedIn (Let's Talk Business): https://www.linkedin.com/company/let'stalkbusinessltb/
๐ฒ Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast
๐ฒ WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1
๐ฒ Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T
โ๐ Episode Links (Gary Marx):
๐ค Connect with Gary Marx on LinkedIn: https://www.linkedin.com/in/garyrmarx/
๐ข Blue Cap Economic Advisors (Gary's Company): http://www.bluecapeconomicadvisors.com
๐ A Book That Inspired Gary ("Think and Grow Rich"): https://amzn.to/43e25iN
๐ฉ For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi
โ๐ก Practical Pointers from this Episode (Meny Hoffman's Takeaways):
1. You can negotiate way more than you think. Most people think โincentivesโ means tax breaks. But Gary explains how local cities will help with things like better lighting, signage, sidewalks, even speeding up your permit process, if they believe your business brings value to the area.
2. Hiring is the #1 deal breaker. Every serious business leader Gary works with asks one thing first: Can we find the right people here? If the labor isnโt there, nothing else matters. So if youโre considering a move, always start by looking at the local workforce.
3. Government help is real โ you just need to ask the right way. States and cities actually want to help. But theyโre not always shouting it from the rooftops. Gary shows how to find the right contacts, ask the right questions, and unlock the support thatโs already sitting there.
4. American manufacturing is quietly coming back. Between tariffs and supply chain issues, more companies are moving parts of their business back to the U.S. And guess what? Local governments are ready to help โ especially if youโre creating skilled jobs.
5. Small towns care more than big cities. In big cities, hiring 20 or 30 people doesnโt make headlines. But in smaller towns? That kind of growth matters โ and theyโll often roll out the red carpet for you. Thatโs where Gary helps companies find opportunities others donโt even notice.
โโฑ๏ธ Key Episode Moments:
1:05 โ Welcome to Let's Talk Business
1:25 โ Meet Gary Marx: Economic Development Expert
2:33 โ Gary's 35+ Year Journey in Economic Development
7:07 โ Untapped Potential: Incentives for EXISTING Businesses
8:46 โ The Power of Asking: How Local Gov HELPS Small Businesses
13:54 โ Starting Point: What Gary Marx Asks Businesses First
18:05 โ Top CEO Concerns: Labor Availability & Market Predictability
20:28 โ Why States PAY: The Drive for Jobs, Investment & Tech
23:45 โ Hot Trends: Targeted Industries & The Southern Shift
26:22 โ Re-shoring US Manufacturing & Current Market Dynamics
32:25 โ Connect with Gary Marx & Blue Cap Economic Advisors
33:00 โ Rapid Fire Questions with Gary Marx -
Feel like your hard work isn't delivering the breakthroughs you deserve? Ever wonder what truly separates a dedicated pro from a thriving CEO? This episode reveals the unvarnished truth.
Meet Simcha Beller, a leader who climbed from cold calling for a job to CEO of renowned luxury design firm Yossi G Design. He didn't have success handed to him; he earned it.
In this powerful Letโs Talk Business episode, Meny Hoffman dives deep with Simcha, unpacking the "brutal truths" and practical strategies behind his incredible journey to sustainable growth and authentic leadership.
You'll discover:
๐ Simcha's path to CEO: initiative, sacrifice, and trust.
๐ The "brutal" mindset shifts essential for leveling up your leadership.
๐ Why your hard work might not be paying off (and what to change).
๐ Actionable ways to find clarity and focus in business chaos.
๐ Beyond 10-step plans: What actually drives sustainable success.If you're an aspiring leader feeling stuck, an entrepreneur facing growing pains, or an executive needing fresh perspective on what it really takes, this conversation is a goldmine.
๐ Subscribe for more no-nonsense advice to learn, grow, and lead.
โ๐ฅ Watch & Connect:
๐ Listen to the Full Episode Here: https://youtu.be/G0lj_dCgWNg
๐ฏ Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone
๐ฒ More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/
๐ฒ Instagram (@ltbhub): https://www.instagram.com/ltbhub/
๐ฒ LinkedIn (Let's Talk Business): https://www.linkedin.com/company/let'stalkbusinessltb
๐ฒ Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast
๐ฒ WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1
๐ฒ Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T
โ๐ Episode Links (Simcha Beller):
๐ค Connect with Simcha Beller: https://www.linkedin.com/in/simchabeller
๐ข Yossi G Design Website: https://yossig.com
๐ธ Yossi G Design on Instagram: https://www.instagram.com/yossigdesign/
๐ Book that inspired Simcha ("Think and Grow Rich"): https://amzn.to/43e25iN
๐ฉ For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi
โ๐ก Practical Pointers from this Episode (Meny Hoffman's Takeaways):
1. Donโt wait for the perfect job โ create it. Simcha didnโt wait for someone to hire him. He showed up, added value, and proved himself into the role he wanted.
2. Before you fix something, make sure itโs actually broken. Not everything needs to be reworked. Simcha learned the hard way that changing whatโs already working can do more harm than good.
3. CEO and COO are two different brains. A CEO lives in the future. A COO lives in the now. Mixing the two can slow both down; know which one youโre playing.
4. Branding isnโt how you look, itโs how well you connect. Your messaging and customer experience need to click with what people actually want. If it doesnโt feel like a fit, they wonโt buy.
5. Clarity doesnโt come from thinking harder. It comes from asking the right questionsโto yourself, your customers, and to your team. You donโt need all the answers, just better ones.
โโฑ๏ธ Key Episode Moments (Timestamps):
0:00 โ Welcome & Episode Preview
1:14 โ Meet Simcha Beller, CEO of Yossi G Design
5:25 โ Simcha's Journey: Cold Calls, Sacrifice & Finding His Path
10:53 โ The Path to Leadership: From Operations to COO, then CEO
23:58 โ CEO vs COO: Understanding the "Brutal" Mindset Shift
32:57 โ Navigating Critical Founder & CEO Dynamics Successfully
38:11 โ Warning: Understand THIS Before Changing Your Business
42:40 โ How to Find True Clarity Amidst Business Chaos
48:56 โ Branding & Customer Insight: The Real Keys to Connection
54:58 โ Beyond 10-Step Plans: Simcha's Core Advice for Success
56:52 โ Rapid Fire Questions with Simcha Beller
58:27 โ Meny's Key Takeaways & Final Thoughts -
If you think success is about having it all figured outโฆ this episode will prove you wrongโin the best way possible.
From losing his job and being $95K in debt to leading growth at John Maxwell and Dave Ramseyโs companies, and now running his own firm โ Trey Sheneman is a master of turning chaos into clarity.
In this episode of Letโs Talk Business, Meny Hoffman sits down with Trey to unpack what really drives growth: from mindset, to systems, to what founders often get wrong when scaling from $3M to $30M.
Youโll hear:
๐ How being broke and jobless led to a marketing career
๐ Why some brands get stuck at $5Mโand how to break past it
๐ The real difference between working in vs. on your business
๐ A breakdown of Treyโs COMPASS Method thatโs helped scale dozens of brands
๐ How to stay sharp as a leaderโwithout losing touch with the workWhether you're bootstrapping a startup or scaling something fast, this is a must-watch.
๐ Subscribe for more deep-dive convos with real builders.
โ๐ฅ Watch next:
๐ Full Episode
๐ฏ Book a Clarity Session
๐ฒ More Episodes
๐ฒ Instagram
๐ฒ LinkedIn
๐ฒ Facebook
๐ฒ WhatsApp Status
๐ฒ WhatsApp Group
โ๐ Episode Links:
๐ Trayโs Life Changing Book
๐ Treyโs Podcast โ 10 Minute Masterclass
๐ข Herald (Treyโs Company)
๐ค Treyโs LinkedIn
๐ฉ For promotions & inquiries
โ๐ก Practical Pointers from this Episode:
1. Start even if itโs not perfect. Trey didnโt wait for the perfect planโhe just started. You learn more by doing than thinking.
2. Try before you commit. Be a generalist first. Once you find your edge, go deepโand itโll pay off.
3. Get clarity before action. Ask whatโs working, whatโs not, and whatโs missing. Donโt guessโdiagnose.
4. Work on the business regularly. Donโt wait for a crisis. Step back quarterly (or weekly) to course-correct.
5. Stay close to your customers. Surveys, calls, chatsโTrey listens nonstop. The best marketing comes straight from them.
โโฑ๏ธ Episode Highlights:
00:00 โ Welcome to Letโs Talk Business
02:11 โ From seminary to $95K in debt
05:00 โ The real start: losing both jobs and betting on himself
09:07 โ Lessons from building marketing agencies
13:30 โ Inside leadership at John Maxwell & Dave Ramsey orgs
18:32 โ Why culture and accountability go hand in hand
23:44 โ What Treyโs doing now with Herald
27:16 โ The full breakdown of the COMPASS Method
33:38 โ Why messaging is usually the weak link
35:33 โ Hearing your customers clearly (and often)
37:27 โ How to actually work on your business every quarter
43:47 โ Whatโs still on Treyโs bucket list -
In this episode of โLetโs Talk Business,โ Meny Hoffman sits down with Seth Farbmanโserial entrepreneur, investor, and founder of multiple successful companies including Vintage Filings, Vstock Transfer, and Share Mediaโto talk about what it really takes to build, sell, and scale businesses.
Seth shares his journey from sleeping on a couch while launching his first company, to executing multi-million dollar exits, to reinventing himself as a marketing strategist helping others share their story on LinkedIn. The conversation dives deep into the emotional side of entrepreneurshipโwhat it feels like to step away from something you built, how to navigate identity after a major exit, and what founders often overlook when selling their companies.
They also unpack practical lessons on CRM systems, client relationships, and how staying top-of-mind can be more valuable than chasing new leads. Seth explains why storytelling is the ultimate business skill, how great service starts with the person answering the phone, and what really moves the needle when building trust with clients.
This episode is full of honest reflections and actionable insights for entrepreneurs across any industryโwhether youโre just getting started or thinking about your next chapter.
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This episode is brought to you by Ptex Groupโs One-Off Clarity Sessionsโa game-changer for business owners looking to get unstuck and move forward with confidence.
Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Groupโs expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress.
Book your session today at https://calendly.com/ptex/60-minutes-strategy-meeting-clone and take your business to the next level.
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Book a Clarity Session with Meny Hoffman
Panda Doc
Sethโs Life Changing Book
Vstock Transfer
ShareMedia
Sethโs LinkedIn
For promotions & inquiries
Episode Timestamps
00:00 โ Welcome to Letโs Talk Business
01:27 โ Meet Seth Farbman: builder, seller, and storyteller
03:02 โ From lawyer to multi-exit entrepreneur
04:21 โ The ups and downs after selling Vintage Filings
07:59 โ Should you build a company to sell?
09:17 โ Structuring your business for a successful exit
14:47 โ Why non-competes matter more than you think
20:00 โ What matters most: relationships, not just revenue
25:16 โ The power of consistent messaging & storytelling
28:11 โ How Share Media and LinkedIn marketing began
34:31 โ AIโs role in content creation today
35:46 โ Advice for entrepreneurs in todayโs economy
Build smart, not just to sell. If you focus on doing good work and solving real problems, the right people will come knocking. CRM isnโt optional. Itโs not excitingโbut if youโre not tracking your relationships and staying top-of-mind, youโre leaving a lot on the table. Details matter. Sometimes itโs not the pitch, the deck, or the productโitโs the person answering your phone that wins you the client. Learn to tell your story. Your story, is what connects people to your business. And if you donโt tell it, someone else willโand not the way you want. The exit isnโt the end. Youโve still got to show up, keep growing, and stay aligned with who you are and what youโre about.
Practical Pointers -
In this episode of "Let's Talk Business," Meny Hoffman welcomes Dr. Daren Martin, a business strategist and best-selling author, to explore the transformative power of company culture. They delve into the significance of culture, not just as a part of the game but as the game itself, and discuss how it can be assessed and improved within a company.
This episode is brought to you by Ptex Groupโs One-Off Clarity Sessionsโa game-changer for business owners looking to get unstuck and move forward with confidence.
Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Groupโs expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress.
Book your session today at https://calendly.com/ptex/60-minutes-strategy-meeting-clone and take your business to the next level.
They outline the four Cs of company culture: call it, craft it, cast it, and cultivate it. Daren explains that a strong culture is evident when employees are eager to work and proudly represent their company. He shares stories illustrating how culture can be palpable within an organization and emphasizes that cultural change requires genuine commitment from leadership. The conversation touches on debunking the misconception that culture improvement requires significant financial investment. Instead, they highlight the importance of leadership engagement and listening to employee feedback to foster an environment where people feel valued and heard. Throughout the episode, listeners gain insights on building a company of owners, where employees are treated like owners and empowered to contribute ideas and drive change. Daren underscores the potential pitfalls of attempting cultural shifts that appear disingenuous and stresses the importance of patience in this transformation process. This episode is full of actionable insights for leaders looking to enhance their workplace culture and harness it as a tool for business success. Tune in to explore how these strategies can be applied to create a thriving and engaged workforce.Episode Links :
Book a Clarity Session with Meny Hoffman
https://www.darenmartin.com/bookstore
https://www.youtube.com/@DarenMartinPhD
Panda Doc
Episode Timestamps
03:22 - From Kroger to Consulting Tycoon 08:08 - Understanding Company Culture Instinctively 10:38 - Company Culture vs. Reality Gap 14:53 - Streamline Proposals with PandaDoc 16:26 - Great Culture Eliminates Recruiting Need 20:22 - Culture Fix for Rapid Growth 24:24 - Customer Service Over Marketing Budget 27:36 - Employee Appreciation Over Extravagant Events 29:18 - CEO's Distant Approach Criticized 35:25 - Fast Food Success through Training 39:03 - Confronting Workplace Negativity 40:22 - Leadership Decision Boosts Team Morale 43:22 - Amazon Presence and Unique Name 46:35 - Align, Motivate, and Engage EmployeesPractical Pointers
Spend time with employees in various roles to understand their day-to-day challenges and successes. Show genuine interest in their work and listen to their insights.
Offer employees the autonomy and decision-making power akin to that of an owner. Recognize their potential to contribute to the company's success and trust them with more responsibility.
Develop a clear, actionable mantra that reflects the values and goals of the company. This helps employees understand and align with the company's vision and mission.
Implement a system of recognition to motivate employees. A simple thank you or a public acknowledgment of hard work can significantly boost morale.
Understand that culture is more about how employees feel and how engaged they are, rather than just perks. Cultivate an atmosphere where employees look forward to coming to work and are proud of their contributions
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In this episode of "Let's Talk Business," Meny Hoffman sits down with Jay Owen, a dynamic entrepreneur who founded his own marketing agency as a teenager. Together, they navigate Jay's entrepreneurial journey and share pivotal business insights.
This episode is brought to you by Ptex Groupโs One-Off Clarity Sessionsโa game-changer for business owners looking to get unstuck and move forward with confidence.
Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Groupโs expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress.
Book your session today at https://calendly.com/ptex/60-minutes-strategy-meeting-clone and take your business to the next level.
They discuss strategic marketing budgeting, recommending businesses allocate between 5% to 12% of their revenueโtailored by the business's growth stage. The duo emphasizes the importance of choosing the right social media platforms, advocating for mastering one platform before branching out to optimize resources effectively. Jay highlights the profound impact of AI tools like ChatGPT in enhancing daily business operations by generating marketing materials, analyzing data, and streamlining communication. Beyond business strategies, Jay shares his perspective on achieving work-life balance and stresses the impact of personal values on business success. He reflects on fostering a positive family environment and achieving a holistic view of success. This episode is rich with insights on consistent growth, innovative planning, and the benefits of adopting new technologies, offering invaluable takeaways for business owners aiming to elevate their ventures. Tune in to discover how you can apply these strategies for success in your own business journey.Links :
http://aiwithjay.com
http://linkedin.com/in/jayowen/
https://ptex.co/pandadoc
Episode Timestamps :
05:06 - Marketing spend strategy essentials. 06:48 - Strategic website planning essentials. 11:37 - Typical marketing budget: 5-12% of revenue. 15:23 - Focus before expanding platforms. 17:44 - Early tech awakening. 21:57 - AI's impact on agency efficiency. 24:17 - Streamlining tasks with ChatGPT. 28:30 - Effective ChatGPT prompting framework. 29:16 - Refining AI for authentic content. 33:49 - AI integration for business optimization. 36:15 - Optimizing marketing and AI efficiency.PRACTICAL POINTERS:
Ensure that marketing efforts are not just expenses but are generating returns. This involves strategic planning and measuring outcomes effectively
Even if your business is referral-based, ensure your online presence is strong. Customers often research online before engaging, so maintaining an up-to-date and positive digital footprint is essential
Use AI tools like ChatGPT to save time and improve efficiency in tasks such as content creation, customer engagement, and internal processes. AI can also enhance decision-making by providing quick insights and solutions
As AI evolves rapidly, continuously seek out new tools and ways that AI can benefit your business operations, keeping your workflows efficient and competitive
Develop a clear marketing plan before diving into execution. Avoid starting with SEO or social media without a proper strategy, similar to building a house without a blueprint
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In today's rerun episode of Let's Talk Business, we are revisiting an insightful conversation with Jeff Akerman, the founder of Rise Architecture.
Hosted by Meny Hoffman, this episode takes us through Jeff's journey from starting his architectural firm in his basement to establishing a successful business that has expanded across 11 states.
Jeff shares his story, beginning with his mother's encouragement to pursue architecture, which laid the foundation for his career. His narrative highlights the importance of balancing creative ambitions with business acumen, a challenge many in the creative industry face. Jeff candidly discusses the realization that a successful business requires not just design talent but also a keen understanding of business operations and growth strategies. Listeners will benefit from Jeff's exploration of bridging the gap between creativity and business efficiency, emphasizing the necessity of delegation and creating a company culture that fosters both innovation and accountability. The discussion provides practical insights on maintaining creativity within structured timelines, as well as incentivizing employees through ownership and profit-sharing models. Additionally, Jeff delves into his audacious project in Floridaโdeveloping a new community with thousands of housing units, aiming to address the housing crisis in the Jewish community. This ambitious undertaking reflects Jeff's vision of making a lasting impact beyond financial success. This episode is a treasure trove of actionable strategies for business owners and creative professionals alike, offering guidance on building a business that harmonizes creative passion with strategic growth. Tune in to discover how you can nurture a successful business environment while still pursuing creative excellence and community impact. Whether you're starting out or looking to scale your business, Jeff's journey offers valuable lessons in entrepreneurship, resilience, and visionary thinking. 05:15 - Architecture Meets Business Strategy 08:33 - Balancing Creativity and Business 11:36 - Streamline Proposals with PandaDoc 14:42 - Balancing Creativity and Project Timelines 18:59 - Ownership Fuels Business Growth 20:02 - Letโs Talk Business Sponsorship 23:31 - Unpredictable Puzzle Planning 26:47 - Affordable Housing Community Vision 30:32 - Importance of Written Agreements 33:33 - Diversity in Partnerships: Respect Differences 38:26 - Creative Freedom and Aligned Vision 39:26 - Partner Collaboration: Plan & Documenthttps://ptex.co/pandadoc
https://www.risearchitecture.com/
Remember that in the creative space, you need to give your employees the leeway to think, because they want to feel that they are still being creative. If you stifle that creativity, and say, โYou must do it my way,โ youโre likely to lose a lot of people pretty quickly.
One of the best ways to avoid the conflict between the business side of things - which demands creativity according to a specific timetable - and the creative side, is to suggest that your creatives give you their own timetable, rather than asking them to hew to one that the business people made. This increases accountability and personal responsibility, and also does wonders for the company culture.
The most important element in choosing a partner is to make sure that you have the same vision. If every detail is perfect but you each see the end goal differently, then the partnership will fall apart, with potentially disastrous results.
When you work together with a partner, you absolutely must hammer out the details in advance, and put them in writing - even if your partner is your best friend in the world - so that you both understand whatโs expected of each of you. If you donโt, the business may fall apart - or on the contrary, it may work great, but youโre doing all the work even though youโre splitting the profits.
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In this rerun episode of Let's Talk Business, we revisit a captivating conversation that dives deep into the essence of strategy in scaling a business successfully.
Join your host, Meny Hoffman, as he sits down with Simon Severino, the author, CEO of Strategy Sprints, and host of the Strategy Sprints podcast.
Simon shares his journey from a strategy advisor to revolutionizing the business world with the Strategy Sprints method. His approach helps businesses double their revenue in 90 days by focusing on effective strategy and getting owners out of the weeds. Through Strategy Sprints, Simon emphasizes the significance of direct paths to scaling and identifying bottlenecks within a business to streamline operations and maximize efficiency. Throughout the episode, Simon offers insightful advice on understanding the bottlenecks that prevent business growth, highlighting elements such as financial transparency and agility in business operations. He unveils the importance of weekly evaluations of profit, cost positions, and cash flow to maintain proper steering of the business. Furthermore, Simon discusses the role of proper delegation and accountability within business teams. He explains how these elements help business leaders transition from being doers to effective strategizers, who guide their companies through strategic insights and agile decision-making. Listeners will gain valuable knowledge on why removing oneself from daily operations and staying focused on strategic growth can propel a company to thrive in today's ever-changing market. Tune in to discover how businesses can achieve rapid growth by implementing strategic operations and learning faster than competitors.https://ptex.co/pandadoc
http://www.strategysprints.com/
00:00 - Business Growth with Simon Severino 06:00 - Scaling Challenges Beyond Initial Growth 08:29 - Uncovering Direct Paths in Business 11:27 - Prioritize Simple, Effective Business Steps 13:32 - Survival Through Fast Learning 19:07 - Financial Oversight for Business Leaders 21:42 - Weekly Scorecards Drive Business Success 26:02 - Strategy Sprints: Doubling Sales Skills 28:19 - Raise Prices to Boost Profit 30:21 - Rapid Testing Over Prolonged Research 33:59 - Podcast Takeaways for Immediate Action 38:59 - CEOs: Balance Autonomy and Oversight 42:10 - Blockchain's Transformative PowerThe importance of adjusting pricing strategies and effectively communicating the value proposition is discussed. Simon and Meny talk about how businesses can consider increasing their prices by leveraging client testimonials and focusing on delivering and showcasing tangible value to their customers.
Simon introduces the idea of return on luck, which reflects the impact of experimentation on business success. Running marketing and sales experiments regularly helps businesses seize opportunities akin to creating oneโs luck through strategic actions and learning faster than competitors.
Simon shares his insights and excitement about blockchain technology, describing it as transformational like the internet. The potential changes to business operations, finance, and global trade are profound, signaling the importance for business leaders to understand and integrate blockchain into their future strategies.
Develop standard operating procedures (SOPs) for various roles to enable effective delegation and reduce reliance on any single individual.
Regular inspection of key metrics is vital for ensuring alignment with business goals and for effective decision-making.
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In today's episode of Let's Talk Business, host Meny Hoffman sits down with Yoel Judowitz to explore the fascinating journey from illustration to digital marketing success.
Starting his career as a children's book illustrator, Yoel's story is one of adaptation and growth, showcasing how creative skills can evolve to meet changing market demands.
What makes this conversation particularly compelling is Yoel's unique perspective on transitioning from traditional artistic work to the dynamic world of digital marketing. As the founder of Story Tribe Media, he shares how his background in storytelling and visual arts became invaluable assets in the modern marketing landscape, especially within the Jewish community. The discussion delves deep into the challenges of scaling a creative business, with Yoel candidly sharing his experiences in building and managing a studio team. He offers valuable insights into maintaining creative quality while delegating work, particularly when dealing with cultural nuances specific to the Jewish market. A significant portion of the conversation focuses on the evolution of digital marketing, especially the growing importance of platforms like WhatsApp status in the firm and Jewish communities. Both Hoffman and Judowitz explore how businesses can effectively navigate these new channels while staying true to their brand identity. Whether you're a creative professional looking to expand your horizons, a business owner navigating the digital landscape, or simply interested in the intersection of creativity and business, this episode offers practical insights and actionable strategies for success in today's evolving market.Panda Doc
storytribemedia.com
Yoel's Links
04:05 - LinkedIn Growth & Creative Storytelling 06:53 - Turning Passion for Illustration Into Business 12:09 - Cultural Challenges in Creative Marketing 15:50 - Building a Sellable Service Business 18:48 - The Rise of Authentic Marketing 21:02 - ArtScroll's WhatsApp Status Development 26:32 - Navigating Social Media Strategies 27:13 - Platform Presence Depends on Company 30:15 - Metrics Inform, But Don't Dictate 35:39 - Align Values, Build Career, Focus Platforms 36:33 - Make It a Great DayDon't be afraid to fail; view setbacks as opportunities to learn and grow, much like Yoel did when he was initially fired.
Learn to delegate tasks and build a team that can sustain your business independently, as illustrated by Yoelโs journey from YJ Studios to managing a team for illustration.
Consider building a personal brand alongside your company brand to create a more personalized connection. However, ensure alignment with company values to avoid any discrepancies.
Utilize the skills you are naturally good at, as a way to build your career initially, like Yoel did with illustration for children's books.
Focus on platforms that provide the most benefit for your business, whether it's LinkedIn, Instagram, or WhatsApp status, similar to Yoel's observations about these mediums.
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In today's episode of Let's Talk Business, we are thrilled to chatting with Doug Stephens, a visionary in the retail industry and founder of Retail Prophet. Hosted by Meny Hoffman, this episode delves into Doug's extensive experience and his expert perspective on the evolution of branding, retail trends, and the essential elements of customer experience.
Doug shares his journey of observing and shaping the retail landscape for over two decades, highlighting critical observations about how brands can remain relevant and thrive in an ever-changing market. This narrative underlines the importance of having a clear brand purpose and consistently animating this purpose across all facets of a business. Doug discusses the dual nature of a brand, comprising both visible elements like logos and advertising, and the less visible components such as company culture and supply chain practices. He emphasizes that true brand success hinges on a brand's ability to integrate and manifest its core purpose in every business process, creating a genuine connection with their audience. Additionally, Doug provides a compelling analysis of post-pandemic retail dynamics, discussing the fusion of physical and digital experiences, the rise of third-party marketplaces, and the strategic adjustments businesses must make to cater to modern consumer behaviors. His insights are particularly beneficial for retailers and business owners seeking to navigate the complexities of today's market while aiming to deliver unparalleled value and experience to their customers.Through thoughtful anecdotes and expert advice, this episode offers actionable strategies for business owners and leaders to leverage the principles of effective branding and customer experience design.
Tune in to explore how maintaining a clear brand purpose and innovating on customer touchpoints can drive business growth and customer loyalty. Whether you're a seasoned retailer or an emerging entrepreneur, this episode is packed with insights to help you refine your strategy and strengthen your brand's impact.
04:21 - Retail Profit's Market Vision 09:02 - Purpose: Key to Brand Success 12:04 - Apple's Renegade Vision 13:46 - Retail Innovation and Founder Vision 18:51 - Branding Commitment vs. Lip Service 21:34 - Brand Identity vs. Strategic Focus 27:25 - Amazon's Delivery Evolution & Marketplaces 29:53 - Identifying Market Opportunities 32:37 - Experiential NYC Toy Store 37:26 - AI Transforming Retail Workflow 40:07 - End of Retail Era 44:08 - Dominate One Area, Maintain Values 45:04 - Align Business Purpose & DeliverySelect one primary area to dominate from the four positions mentioned: culture, entertainment, expertise, or design. Focus on excelling in one area rather than trying to be everything to everyone.
Experience your own customer service channels firsthand, just as Doug suggested CEOs should do quarterly, to identify gaps in service delivery.
If you're growing, create systems to maintain your brand purpose and values even as the organization expands, preventing the "watering down" effect that often happens with scale
Create clear guidelines about what your brand promises and ensure all business decisions (from sourcing to pricing) align with these commitments.
Review how your stated purpose is actually showing up across all aspects of your business - from products to customer service to employee culture. Look for gaps between what you claim and what you deliver.
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In today's rerun episode of Let's Talk Business, we're diving back into a compelling discussion on the power of authenticity and purpose in driving business success. Join your host, Meny Hoffman, as he reconnects with Berel Solomon, a dynamic entrepreneur and the founder of Wealthy Commercials and Wealthy Executive Coaching.
Berel's journey from running a family business to starting his own ventures is nothing short of inspiring. From his candid reflection on mixing family with business, to his passionate approach towards video marketing and executive coaching, Berel provides a wealth of actionable advice for aspiring entrepreneurs and seasoned business owners alike. In this episode, Berel shares his perspective on aligning personal passions with professional pursuits, and the profound impact it has on one's success. He reveals the challenges and triumphs he faced while transitioning from his family business to founding Wealthy Commercials, a company that has taken on a life of its own through powerful video marketing strategies. Moreover, Berel delves into the crucial role of mentorship and coaching in personal and business growth. He talks about the importance of having experienced mentors to navigate the complexities of running a family business and the strategic significance of coaching for continuous development. Berel's core message is to operate within your "zone of genius"โa concept that he believes redefines how entrepreneurs should view their unique capabilities and contributions. He articulates how passion-driven work not only brings personal fulfillment but also attracts opportunities and resources that propel business growth.Throughout the conversation, Berel provides insights on building strong teams, effective delegation, and the impact of genuine, purpose-driven branding. His candid anecdotes and practical advice offer listeners a roadmap to integrating personal values with professional goals for sustained business success.
Tune in to this episode for an enriching conversation that marries the heart of entrepreneurship with actionable business strategies. Whether youโre facing challenges in your family business, seeking to explore new ventures, or looking to inspire your team, this discussion with Berel Solomon promises invaluable takeaways.
05:21 - "Balancing Family and Business Dynamics" 09:01 - Embracing Self-Awareness and Authenticity 09:55 - "Embracing Faith and Genius" 13:08 - Pursue Passionate Work 17:40 - Influencer Journey: Open Book Approach 19:21 - "Lighting the World for God" 23:33 - Balancing Personal and Business Success 26:18 - Balancing Business Ventures Timing 29:19 - Empowering Coaches Boost Business 35:11 - Mentorship and Self-Improvement Magic 38:11 - Regretting Poor Influence Decisions Berel Solomon talks about the challenges of working in a family business, especially with his father and brothers. The key takeaway is the importance of maintaining professional relationships and sometimes seeking external help, like hiring a mentor to mediate conflicts. Berel Solomon discusses being in one's "zone of genius" rather than just following a passion. He shares insights on how operating within this zone allows for greater success and fulfillment. He contrasts this with simply making money, emphasizing that true success comes from aligning oneโs work with personal strengths and passions. Berel reveals how he juggles several business ventures, a documentary, and personal commitments by utilizing technology and delegating tasks. He highlights the importance of focusing on high-value activities and outsourcing less critical tasks, underscoring effective time management and prioritization. Berelโs mission is to bring awareness about God and spirituality through his work. He emphasizes that his end goal is to connect people to the one above, regardless of the means, whether through business ventures, social media, or upcoming projects like his documentary. Berel explains how COVID-19 impacted his business structure. He trimmed down his workforce to retain only the most committed employees. This adaptation not only sustained but also streamlined his business operations, suggesting that crises can present opportunities for re-evaluating and optimizing business practices.https://www.linkedin.com/in/berel-solomon/
https://www.wealthyco.com/main
http://berelsolomon.com/
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In today's rerun episode of Let's Talk Business, we're thrilled to revisit a highly engaging conversation on the critical role of company culture, leadership, and conflict resolution in scaling a business. Join your host, Meny Hoffman, as he speaks with Dr. David Kaplowitz, a former top chiropractor who transitioned into a respected business coach specializing in leadership development and organizational culture.
In this episode, Dr. Kaplowitz offers actionable advice on mastering active listening skills, a fundamental component for building a strong company culture. He details a four-step conflict resolution formula that helps leaders address issues effectively while maintaining organizational harmony. Additionally, he discusses the significance of teachable moments in leadership, empowering leaders to grow from everyday experiences and improve team dynamics. Dr. Kaplowitz shares his journey from running a successful chiropractic practice to becoming one of the most sought-after business coaches. Drawing from his experience, he highlights the importance of nurturing a supportive company culture, effective communication, and conflict resolution for sustained business growth. Dr. Kaplowitz also touches upon the balance between a leader making critical decisions and involving the team in the decision-making process for a balanced and inclusive workplace. He emphasizes the need for leaders to understand and refine their leadership energy levels to inspire and influence their teams positively. Tune in for a wealth of practical insights from Dr. Kaplowitz on transforming leadership and cultivating an environment where both business and personnel thrive.Don't miss this episode filled with valuable strategies and real-world examples of effective business leadership.
00:00 - Pioneering Chiropractic Advertising 04:34 - From Practitioner to Leadership Coach 08:21 - Fostering Inclusive Company Culture 12:06 - Improving Company Culture Tips 12:56 - Mastering Active Listening Skills 18:09 - Chiropractor's Early Practice Experience 20:17 - Streamlining IT Management Follow-Ups 25:23 - Effective Conflict Resolution Strategy 26:31 - Empowering Leadership through Engagement 31:31 - Achieving Authenticity in the Workplace 33:33 - Leadership Balance: Directive vs. Inclusive 37:29 - Level Five Leadership and Communication 41:47 - Free Leadership Coaching Consultation 43:08 - Effective Leadership Consulting Advice 47:23 - Hiring Help vs. Profit Balance Involve your team in the decision-making process to gain different perspectives and ensure informed, balanced choices. Leaders must develop active listening skills to understand their team's concerns better, which includes asking open-ended questions, validating feelings, and truly hearing employees, leading to improved engagement and solutions. Setting clear expectations and accountability mechanisms ensures that employees understand their responsibilities and the timelines for completing tasks, which helps prevent misunderstandings and improves efficiency. Building a company culture requires focusing on both content (operational) and context (emotional) conversations. Creating a supportive environment where employees feel valued and engaged is crucial for sustainable growth and productivity. Continuous personal and professional growth is essential for leaders. Effective leaders listen actively, resolve conflicts constructively, and constantly seek feedback to improve their leadership skills and maintain their organization's direction.https://ptex.co/pandadoc
https://www.rockspringcoaching.com/
https://www.linkedin.com/in/davidkaplowitz/
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In today's rerun episode of Let's Talk Business, we're excited to revisit a foundational conversation with Adam Lean, a seasoned accountant, business owner, and founder of the CFO Project.
Hosted by Meny Hoffman, this episode focuses on the crucial importance of understanding and managing business finances, especially for entrepreneurs driven by passion rather than numbers.
Adam Lean delves into the common challenges faced by business owners who often prioritize their craft over financial management. This candid discussion illuminates how neglecting crucial metrics can undermine business success, and emphasizes the vital role of cash flow in sustaining and growing a business. Listeners will gain valuable insights into essential financial strategies. Adam breaks down the importance of tracking cash flow over mere revenue or profit, explaining that actual cash on hand is what keeps a business afloat. He introduces key performance metricsโlike the number of leads, conversion rates, retention rates, purchase frequency, and average purchase amountsโthat drive cash flow and highlights the need for regular monitoring using tools like scorecards. This episode also clarifies the distinction between accountants and CFOs, drawing attention to the proactive, strategic planning that CFOs provide, which goes beyond mere number tracking. The conversation underscores the benefits of virtual CFO services for small and medium-sized businesses, offering a cost-effective way to gain strategic financial insight. Through practical examples, including a roofing company that transformed its business by focusing on targeted financial metrics, Adam underscores the power of weekly tracking and adjustment over waiting for annual financial reports. Tune in to uncover actionable advice and essential wisdom for mastering your business's financial health. Whether you are an emerging entrepreneur or an established business owner, this episode is filled with indispensable strategies to enhance your financial literacy and business performance. 00:00 - Business reports often confuse owners, making it difficult to take actionable steps. 06:12 - Upgrade to PandaDoc for efficient document creation. 07:37 - Miscalculated margins due to overlooked financial insights. 13:31 - Leads, conversion, retention, purchase frequency rates. 15:16 - CFO vs. Accountant: Broader business performance tracking. 19:03 - Strategies to improve gross profit percentage highlighted. 21:49 - Involvement ensures spending yields profitable returns. 27:17 - Successful entrepreneurs are determined and persistent. 28:33 - Helping clients succeed financially as trusted advisors.Implement scorecards to track weekly performance, helping you make informed decisions in real-time rather than waiting for quarterly or annual reports.
Understand that accountants focus on historical data and compliance, while CFOs offer strategic planning for future growth and profitability.
If hiring a full-time CFO is too costly, consider virtual CFO services to get strategic financial advice at a fraction of the cost.
Evaluate all expenses to ensure they're contributing to making money. Avoid cutting costs randomly, as this could harm business operations.
Instead of relying solely on industry standards, benchmark your performance against your past results to gauge progress and improvement accurately.
https://ptex.co/pandadoc
https://thecfoproject.com/
https://www.linkedin.com/in/adamlean/
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Today, we're thrilled to have Laibel Schwartzโa dynamic and multifaceted entrepreneurโjoining us. Laibel's journey is nothing short of inspirational. From starting as a wedding photographer to evolving into a pioneer in video content creation, Laibel has navigated the ever-changing landscape of business with unyielding authenticity and creativity.
In this episode, we're delving into Laibel's extensive experience, gleaning insights from his mastery in storytelling, his emphasis on human connectivity, and his drive to create sustainable business models.
Laibel discusses how his unique professional pathโmarked by genuine human connections and innovative practicesโhas shaped his approach to modern entrepreneurship. Get ready to explore the essence of what it means to complement your strengths with those around you, the importance of expressing gratitude, and the power of vulnerability in business settings. Laibel also sheds light on his systematic approach to scaling creative processes and the success of his new venture, "Everyone Needs a Video." How can surrounding oneself with individuals who have complementary strengths positively impact business success? What role does genuine human connection play in creating impactful video content? How did Laibel Schwartz transition from wedding photography to establishing a thriving video content business during the COVID-19 pandemic? Why is maintaining authenticity in business presentations critical, and how can it prevent customer disappointment?https://ptex.co/pandadoc
http://www.laibel.com/
https://www.linkedin.com/in/laibelschwartz/
00:00:00 - Leibel Schwartz: Inspiring journey in business creativity 00:03:37 - She learned photography; built successful wedding brand 00:06:17 - Discussing weddings, innovation in established industries 00:11:14 - Product vs. experience: exceptional service makes difference 00:15:13 - Connecting through storytelling creates lasting bonds 00:16:35 - B2B transactions feel less personal than weddings 00:20:40 - Adapt, innovate, build trust; seize unique opportunities 00:25:08 - Systematizing creativity is challenging but possible 00:27:47 - Perfecting style through detailed training process 00:32:22 - Agility is key: Avoid overcomplicating processes 00:35:45 - Learning and engaging beyond expertise level's norm 00:37:09 - CEOs exchanged insights from diverse industries collaboratively 00:42:14 - Being vulnerable helps relate to others 00:43:01 - Found a truly human-centered, connected company 00:46:23 - Emotional freedom achieved in real estate startups 00:52:13 - Authenticity and storytelling strengthen professional relationships 00:53:09 - Share episode, rate, subscribe to Let's Talk BusinessLaibel Schwartz emphasizes the balance between technical skills and emotional connection in his photography business. He maintains humility in his personal life while being outgoing professionally, which helps him connect deeply with clients and offer a personalized experience. This theme highlights the need for authenticity alongside professional demands in client interactions.
Laibel Schwartz highlights the necessity of genuine business representation to prevent customer disappointment. He advocates for traditional photography over Photoshop to preserve authenticity in headshots. This belief centers on the idea that authenticity builds trust and connection with clients, fostering long-term relationships instead of short-term misrepresentations.
Laibel Schwartz emphasizes the impact of gratitude and personal stories on workplace dynamics, especially in healthcare projects. His approach highlights the importance of storytelling and emotional engagement to strengthen connections among employees and clients, enhancing both the work environment and relationships.
Schwartz and Hoffman highlight how storytelling enhances real estate projects by fostering emotional connections rather than mere transactions. Schwartz mentions a project at Pure Village that reflects developers' personal dreams. They argue that authentic storytelling in marketing deeply resonates with potential clients, making projects more attractive.
Meny Hoffman and Laibel Schwartz highlight societyโs focus on weaknesses over strengths and recommend surrounding oneself with those who have complementary strengths. Laibel also notes that valuing othersโ skills and giving compliments can enhance positivity, emphasizing the importance of recognizing individual strengths.
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In today's episode of Let's Talk Business, we are excited to present a compelling conversation with Shulem Berkowitz, an esteemed leadership coach and business strategist.
Hosted by Meny Hoffman, this episode dives deep into the intricate journey of transforming from a skilled craftsman to an effective leader.
Shulem recounts his own transition from excelling in writing, graphic design, and printing to embracing his role as a leadership coach.
His journey underscores the challenges and rewards of moving beyond personal accomplishments to empowering others. Highlighting the fundamental distinctions between consultants, coaches, and therapists, Shulem and Meny explore how each role uniquely contributes to business success.
Listeners are taken through practical strategies for overcoming bottlenecks, such as temporarily stepping away from daily operations and identifying delegable tasks. Shulem emphasizes the importance of focusing on the 20% of crucial tasks that leaders must handle themselves and trusting the team with the rest. This episode also sheds light on self-awareness and growth, encouraging leaders to recognize their unique strengths and leverage them effectively.
The discussion extends to company culture, where Shulem highlights the necessity of clear communication and value alignment. Drawing parallels between organizational success and the leaderโs personal development, he illustrates how achieving business goals is intertwined with personal growth and overcoming internal barriers.
Whether you're an emerging leader or a seasoned entrepreneur, this episode provides a wealth of knowledge to help you transcend challenges and achieve sustainable growth.
00:06:20 - Learn business, self-transform, understand leadership, empower others 00:08:34 - Consultants guide on business strategies and execution 00:11:04 - PandaDoc streamlines document creation and management 00:14:28 - Transition from craftsman to teacher, guiding others 00:17:40 - Navigating organizational growth while managing uncertainty 00:21:30 - Assess essential tasks by observing absence effects 00:25:20 - Who am I, beyond others' perceptions? 00:28:00 - People struggle with identity, leaders with delegation 00:31:12 - Pursue leadership goals positively, not reactively 00:34:44 - Real understanding and communication ensure company cohesion 00:38:31 - Leadership growth mirrors personal development 00:42:33 - Seek help sooner to alleviate pain and struggles 00:44:33 - Success increases your need for help 00:48:33 - Understand strengths, delegate, align values, seek supportPratical Pointers
Shulem's journey illustrates the importance of transitioning from a hands-on entrepreneur to an empowering leader. By focusing on enabling team members and embracing leadership roles, individuals can foster business growth and personal development.
Recognizing the unique contributions of consultants, coaches, and therapists can help individuals and organizations leverage the right expertise at the right time. This understanding is crucial for overcoming obstacles and achieving organizational goals.
Leadership effectiveness is closely tied to self-awareness and continuous personal development. Shulem emphasizes the significance of understanding oneโs strengths and delegating tasks to create space for strategic leadership.
Shulem highlights the necessity of aligning company culture with shared values and clear communication. Leaders should articulate their goals and foster a supportive culture to ensure that team members act in ways that reflect the companyโs ethos.
Shulemโs experience underscores the importance of seeking external support and being open to help. Understanding that asking for assistance is a strength rather than a weakness can lead to greater success and continuous growth, both personally and professionally.
PandaDoc
Rock Leadership Solutions
Sholem's Linkedin
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In today's episode of Let's Talk Business, we're thrilled to revisit an enlightening discussion on the intricate balance between personal charisma and business branding. Join your host, Meny Hoffman, as he dives deep with Bentzi Elkouby, an accomplished entrepreneur who transformed a friend's coaching business into a flourishing enterprise without any prior business experience.
Bentzi shares his inspiring journey from the UK to the US, where he saw the potential in English language coaching for non-native speakers, especially in sectors like high tech and outsourced work. He discusses the pivotal strategies he used to scale his company sustainably, ensuring financial accountability and operational efficiency, and emphasizes the significance of creating both personal and business mission statements to enhance interactions and delineate boundaries. They discuss how Bentzi's company differentiates itself with a concierge-style service that prioritizes customer satisfaction over conventional language software. The conversation highlights strategic planning, cautious financial management, and the tailored approach of one-on-one coaching to maximize client success. Moreover, Meny reveals his own experiences and struggles with work-life balance, branding, and scaling his business. He shares practical entrepreneurial advice, emphasizing the value of proving business concepts before expansion, managing employee loyalty, and the benefits of an "Innovation Hour" to explore automation and modernize business operations. Tune in to gain invaluable insights on creating effective business processes, the power of delegation, and maintaining a strong professional network in today's dynamic entrepreneurial landscape. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with actionable strategies and profound reflections that can help you navigate the complexities of both personal and professional growth. 00:06:17 - Understanding profit structures opens more opportunities 00:09:49 - Struggles with balancing work and fast turnover 00:12:50 - Emphasizing entrepreneurial passion and growth transition 00:13:35 - Course helps business leaders address growth challenges 00:19:42 - Empower employees, reward sales, redefine client trust 00:20:34 - Remote work boosts productivity and personal branding 00:23:39 - Understanding client pain points for effective marketing 00:27:22 - Separated personal and PTEX brands for focus 00:30:23 - Personal brand vs. broader company representation strategy 00:34:15 - Explaining progressive verb forms in English 00:39:47 - Jewish and British cultures share matchmaking practices 00:41:46 - Balance: prioritize 100% where needed, communicate effectively 00:44:41 - Business isn't for everyone; consider alternatives 00:47:46 - Networking, feedback, skills drive growth and innovationPratical Pointers :
Bentzi emphasizes the importance of proving business concepts and ensuring financial stability before expanding. His story serves as a reminder that strategic planning and cautious financial management are crucial, particularly in people-oriented businesses, to achieve sustainable growth.
The discussion highlights the challenges of managing dual identities as a business owner and public figure. Bentzi shares strategies for maintaining clear boundaries between personal charisma and professional expertise, illustrating how separate mission statements for personal and business brands can enhance both interactions.
Bentziโs success story illustrates the value of building and maintaining a strong professional network. Engaging with peers and mentors provides diverse perspectives and opportunities, which can be pivotal for personal growth and business success.
Bentzi emphasizes that a customer-centric approach not only builds loyalty but also drives innovation by encouraging feedback and iteration.
Transitioning from an ESL teacher to a successful entrepreneur, Bentzi highlights how constantly acquiring new skills and adapting to changing business landscapes can drive growth and innovation.
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In today's episode of Let's Talk Business, we are thrilled to share this conversation with Morri Chowaiki, a successful entrepreneur, Shark Tank alum, and head of sales and special partnerships for Daymond John's Shark Group. Hosted by Meny Hoffman, this episode dives deep into Morri's extensive experience in business, offering listeners invaluable advice on pitching, partnerships, and entrepreneurial resilience.
Morri shares his transformational journey from growing up in Los Angeles to achieving significant success in various business ventures, including his memorable appearance on Shark Tank. This narrative emphasizes the importance of authenticity, preparedness, and leveraging opportunities to build lasting relationships. Listeners will gain crucial insights into the art of pitching to investors, understanding business metrics, and the value of aligning personal and professional brands for long-term success. The episode also explores the pivotal role of resilience, adaptability, and creating genuine, impactful connections in the entrepreneurial realm. Moreover, Morri unveils the intricate details of the Shark Tank process, from auditioning to post-show due diligence, offering a candid look at what it takes to stand out. He shares his firsthand experience of working both sides of the Shark Tank process, which enriches his insights on nurturing successful business partnerships. The conversation delves into the intersection of personal and professional life, reflecting on the sacrifices, challenges, and rewards of the entrepreneurial journey. Morri and Meny also touch upon the critical importance of work-life balance, setting boundaries, and finding personal satisfaction in one's career endeavors. Through thought-provoking anecdotes and expert guidance, this episode delivers actionable strategies for entrepreneurs to optimize their pitches, foster meaningful relationships, and navigate the complexities of business with integrity and resilience. Whether you're new to entrepreneurship or looking to refine your approach, this episode is brimming with valuable takeaways to help you thrive. Tune in to discover how embracing authenticity and strategic thinking can propel your business and personal growth.Resources :
Morri's Linkedin
The Shark Group
Panda Doc
00:05:25 - Modern kids lack financial and practical education 00:09:56 - Worked hard balancing theater, work, and classes 00:12:01 - Action distinguishes entrepreneurs from dreamers 00:14:27 - Have resources and passion to succeed entrepreneurially 00:19:17 - Auditioned for Shark Tank; didn't progress further 00:22:30 - No guarantees on Shark Tank appearances airing 00:26:14 - Maintained connection through favors for influential individual 00:27:52 - Top motivational speaker inspires Fortune 500 audiences 00:31:47 - Seek opportunities aligning with intuition for growth 00:35:12 - Personality and sincerity matter more than resumes 00:38:17 - Focus on investor's interests, not personal gain 00:39:50 - Pitch well, maintain relations, choose strategic partners 00:43:22 - He achieved rapid success through entrepreneurship programs 00:47:06 - Support, balance, resilience crucial for successPractical Pointers
Learning from mentors and industry icons can provide invaluable guidance in oneโs entrepreneurial journey. Mentors offer experience-based insights and advice that can accelerate personal and professional growth. Morri emphasizes the importance of authenticity in building lasting business relationships. Genuine interactions foster trust and loyalty, which are essential for sustainable success. A strong support system, both personally and professionally, is integral to entrepreneurial success. Morriโs experience illustrates how surrounding oneself with supportive individuals can provide encouragement, advice, and resources during challenging times. Insights from industry icons like Kevin O'Leary and Mark Cuban emphasize the necessity of balancing professional ambitions with personal life. Achieving this balance is crucial for long-term success and personal well-being. Morriโs journey is a testament to the power of resilience, demonstrating how maintaining a strong and adaptable mindset can help navigate both personal and professional obstacles. This quality enables individuals to persevere in the face of setbacks and continue striving toward their goals. -
In today's rerun episode of Let's Talk Business, we are thrilled to revisit an inspiring discussion with Isaac Bardos, a renowned business coach, public speaker, and former college athlete. Hosted by Meny Hoffman, this episode delves into Isaac's remarkable journey from being underestimated to achieving success in various fields.
Isaac shares his transformative experience of discovering his public speaking talent during a high-stakes college Shabbaton, turning a perceived weakness into a powerful strength. This narrative underscores the potential that lies within challenging moments and the transformative power of necessity. Listeners will gain valuable insights into rethinking leadership and personal growth, as Isaac discusses how upbringing and personal choices shape our paths. The episode highlights the importance of resilience, relatability, and the learnable nature of leadership, encouraging even those hesitant to lead to cultivate impactful leadership skills. Additionally, Isaac shares practical strategies for business growth, emphasizing the significance of genuine engagement, financial literacy, and the role of vulnerability in fostering innovation and trust within teams. Through compelling anecdotes and expert advice, this episode offers actionable strategies for aspiring leaders and entrepreneurs to harness their hidden talents and navigate challenges with purpose and resilience. Tune in to explore how embracing vulnerability and maintaining focus can drive both personal and business success. Whether you're an emerging leader or an established business owner, this episode is packed with insights to help you unlock your full potential.00:00:00 - Discovering Your Calling
00:12:09 - Leading With Purpose and Resilience
00:24:06 - Metrics and Scaling for Business Growth
00:35:11 - Mastering Focus and Adaptation in Business
00:40:32 - Embracing Vulnerability for Business Growth
00:49:22 - Effective Leadership and Business StrategiesPratical Pointers :
โHaving a callingโ doesnโt mean that youโre going to save the world; it means that you find yourself in a certain situation at a certain time - and you showed up and did what had to be done.
Leadership is effective when a leader demonstrates empathy by showing up, participating, and above all listening. That will encourage your employees to follow where you lead them more than simply issuing orders from above.
Although leaders like being seen as the experts who know everything, people will look to you for guidance and open up to you if you are willing to be vulnerable and open up to them, too.
Great business leaders are like great coaches: they look at themselves and their opponents in order to discover the patterns. If youโre not sure where something is going, zoom out, notice the patterns, and that will help you figure out the most appropriate steps to take and what steps to avoid.
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