Episodes
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DESCRIPTION
For this episode, Jo & Vicky are joined by veterinary behaviourist Dr. Katrin Jahn, who has 25+ years of veterinary experience and heads up Trinity Veterinary Behaviour in the UAE. Katrin shares her entrepreneurial journey including running a veterinary clinic in Abu Dhabi, creating an online educational platform that breaks down professional barriers, supports vets across the world and empowers them to serve pets and their owners better.
They discuss the importance of collaboration between veterinary professionals and dog trainers. The episode explores entrepreneurship, professional growth, and the power of having a clear mission in the pet care industry.
KEY TAKEAWAYS
Often behaviour and pain are intertwined.
A dog that is in pain, not sleeping well, or with cognitive issues or anxiety cannot respond to training in the same way a healthy dog does.
For trainers, being able to speak to and learn from a certified veterinary behaviourist or the animal's vet when they are struggling is transformative.
If you notice something odd about the way an animal moves or behaves while being trained, groomed or cared for by you encourage the owner to take them to the vet.
Support the owner and vet by precisely and concisely explaining what you have noticed.
Being surrounded by people who are working towards building their own business has a hugely positive impact.
Katrin has worked with mentors at various stages to take her business forward.
Having a coach gets you off the hamster wheel, enables you to see opportunities and create the life you really love.
Note and examine every idea you have, even the off the wall ones, Katrin did and created an amazing new vet business model.
BEST MOMENTS
“Once you've worked that way (collaboratively), you almost think like, ‘Oh my God, why does everybody not work like this? .”
“A lot of vets don't know enough about what trainers and behaviourists do.”
“Being a little bit more kind of data oriented and trying to give precise information that the vet can then do something with helps.”
“If your inner self isn't right, you can have the best strategy in the world, and it's not going to get you anywhere.”
“I think (having a mentor) is almost a must have if you're wanting to create a business that's actually going to serve the clients you want to serve, but also serve you and make you happy.
EPISODE RESOURCES
https://trinityvetbehaviour.com
https://www.facebook.com/groups/thepetbehaviourcommunity
https://www.instagram.com/trinityvetbehaviour
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email [email protected]
http://quiz.caninebusinessacademy.com/
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ -
DESCRIPTIONIn this episode, Jo & Vicky sit down together to address some of the issues other dog business owners have raised on their Facebook group and in other places online. Including when to give up your day job and do dog training full time, how to manage the uncertainty you are afraid of and building a strong foundation for your business.They also share how to follow up when people who have shown an interest in your service don´t get back to you and how to get over a reluctance to actively sell and become an effective salesperson.KEY TAKEAWAYS Do your research, make reasonable preparations, but be careful not to drift into waiting for that perfect moment to make the leap; it will never come. Preparing yourself mentally is essential. You have to accept that not everything is going to go smoothly and that you are going to have to push through and make your business work. Make sure your business is foundationally sound, so it can survive slow periods. Don´t just learn about dog training, build up your knowledge of business too. Consider niching down and getting really good at one thing. Being the best is an effective way of standing out. All business owners need to get good at sales. Jo & Vicky share some approaches that work. Be persistent. Follow up with people until they tell you to f**k off. Ask questions that enable you to find out more about what the person contacting you wants. Be attentive and show you care. During the sales call you are in service mode, working out what the person needs and how you can help them.BEST MOMENTS“You can always put something in the way, there is never the right time, unexpected bills will always come in.”“Mentally prepare for the fact that you are going to have to do some graft and are going to have squeaky bum moments.”“If your mindset is open and you are willing to learn a different way, go for it.”“The human race has been brought up in a world where sales is considered bad.”“You´ve got to get f**king good at sales.”“Assume they are coming to you for a reason.”EPISODE RESOURCESJo´s story - https://podcasts.apple.com/gb/podcast/from-passion-to-profit-how-jo-scaled-her-dog-training/id1727170978?i=1000711087315Vicky´s story - https://podcasts.apple.com/gb/podcast/the-power-of-coaching-a-story-of/id1727170978?i=1000710192544SOCIALS AND IMPORTANT LINKShttps://www.tiktok.com/@letstalkdogbusinesshttps://www.youtube.com/@LetsTalkDogBusinessWebsite www.caninebusinessacademy.comCommunity Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705Email [email protected] THE HOSTSMeet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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Missing episodes?
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Jo & Vicky are joined by Kane Baron who runs Disruptive Media (formerly Progressive Media), the UK’s largest podcast agency. They specialise in branding and monetising content for commercial purposes, particularly podcasts and long form content. Kane learned his trade when Rob Moore, a serial entrepreneur who has clocked up billions of views across multiple media channels and has millions of followers, made him his business partner.
To say Kane knows a thing or two about branding, marketing and building a business is an understatement. You can be sure that the advice he shares in this episode will be invaluable for you and your business.
If this episode leaves you hungry for more from Kane, why not join the Canine Business Academy - Kane is one of the mentors that delivers our pod classes - https://www.caninebusinessacademy.com/the-membership
KEY TAKEAWAYS
Business opportunities are everywhere. As a 5-year-old, Kane made £30 to £40 fetching drinks for guests at his parents´ wedding and being allowed to keep the change.
Be curious, ask people about their businesses. When you do, you will see new opportunities for your own business.
When you experience bad times, which you will, just keep going.
Finding a good mentor is your shortcut to success.
Because of their experience, your mentor will see potential in ideas you would otherwise dismiss.
Listen to your customers’ moans, they tell you what they desperately need from you. Your USP, unique selling point.
Productise yourself and your offering. When you do, making sales is far easier.
Sell outcomes – tell the customer what they will get out of your product.
If you don´t sell packages of lessons your customer won´t be with you long enough to see results.
Don´t undervalue your product, it´s better to start high and maybe bring your price down a bit, than it is to start low.
If you don´t reinvest you will stop growing.
BEST MOMENTS
"My speciality is branding (and monetising) content for commercial purpose."
"Said with love...suck it up. It's kind of what you signed up for."
"If you want to get incredibly successful in your business, go find a mentor.. it´s the shortcut."
"If you´ve started a business, you are now a salesperson, we all have to become salespeople."
“Investing in yourself is the best thing you could ever do .”
“You don’t ever want to sell to the low end of the market. You always want to be reassuringly expensive.”
“Productise yourself and your offering… that’s what allows you to up your prices.”
EPISODE RESOURCES
https://www.linkedin.com/in/kane-baron-064b0a178/
@thekanebaron
SOCIALS AND IMPORTANT LINKS
Take our business brain quiz now for FREE - http://quiz.caninebusinessacademy.com/
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
www.caninebusinessacademy.com
https://www.facebook.com/groups/caninebusinessacademycommunity/
Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
[email protected]
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ -
DESCRIPTION
Have you ever felt that your dog business brand is just another generic logo with a paw print? If you have this is a must listen episode for you. Jo & Vicky are joined by Kate Hendry from Finbo Creative Studio who explains how to create a purposeful, authentic brand for your pet business.
She shares how to uncover your unique mission and what makes you different, then use that to build a brand that will get you noticed and remembered. Kate shares practical strategies that any dog business, regardless of size, will be able to use.
KEY TAKEAWAYS
Branding your business changes your mindset. It stops you from thinking of yourself as just a small local business and helps you to grow.
Branded small businesses have an edge over large corporations. Their brands are more personal and easier for customers to identify with.
Lean into the things that you are passionate about.
Identify something that is different about you and build that into your brand e.g. If you sing while walking your dogs – you could be the singing dog walker. It can be a tiny thing, something that makes you more human and personable is ideal.
Build a purposeful brand rather than a professional brand. It tells people so much more about who you are and what they will get from working with you.
Don’t be afraid to niche down. Kate´s business really took off when she did that.
Niching down provides clarity – you know exactly who you are targeting and how to reach them.
A clear mission and what makes you different from the competition are the foundations on which to build your brand.
People crave human connection, and when you are authentic and share who you are personally, customers will be drawn to you.
Kate teaches people to tap into psychology to design their website and advertising materials to make customers more likely to buy from them.
BEST MOMENTS
“A brand is not just a flat thing. It can have a personality, and it can match your personality.”
“As a small business, you have a whole lot more power in the fact that it’s you running it, and it’s not a team of faceless people.”
“By the end of it (Kate´s training), they're like - that last piece of content took me 10 minutes because I have the foundations and know what I am talking about.”
“We're just so blind to some of the special things about us…we put ourselves in a box.”
“I just leaned into where I was in my life and the things that I'm passionate about.”
EPISODE RESOURCES
https://finbostudio.co.uk
https://www.instagram.com/finbo_studio
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email [email protected]
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ -
DESCRIPTION
In this episode, Jo & Vicky are joined by Shelina Duke The Poodle Trainer who switched from teaching primary school children to training dogs and specialising in Poodles. Shelina very quickly went from only doing dog training in the evenings to working with clients from across the world.
She shares how family circumstances pushed her to change her mindset and seek out business training and mentorship that enabled her to grow at an astounding rate.
KEY TAKEAWAYS
If you think of yourself as a small business, that is what you will continue to be – a small, local business. Changing your mindset is crucial.
From the very start treat dog training as a business rather than a hobby.
Invest in business training. You can learn a huge amount from non-dog training businesses.
Stop caring about what other dog business owners think of you.
Invest some of what you earn back into your business.
Do not fall into the trap of working every single minute of the day.
With social media you've got to keep showing up, it takes time for people to trust you.
You need a strategy to get the most out of social media.
The way you think about money and your business and the words you use hugely impacts how successful you are. If you don´t think you can grow and make a lot of money, you won´t.
Comparing yourself with others keeps you small.
If something doesn´t work, don´t hide from it, learn from it, tweak things and go again.
Stick to your values and be client focused.
BEST MOMENTS
“I´ve never had freedom like this.”
“As soon as I knew more about business, I asked myself – Why am I keeping myself so small?”
“You are almost conditioned to stay in your lane.”
“It’s really not as scary as it seems to put yourself out there on social media.”
“Bringing staff on is f**king scary.”
“Mindset is huge, and it is scary, but you’ve got to give into it.”
“I stopped enrolling in every single course. They taught me to train better, but it didn’t help my business.”
“The more you practice it, the easiest it is to get over it.”
“Now I look back, and I genuinely don’t know how I did it without going insane.”
EPISODE RESOURCES
https://www.facebook.com/shelinathepoodletrainer
https://www.withtheflo.co.uk/training-your-poodle
https://www.instagram.com/trainwiththeflo
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email [email protected]
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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DESCRIPTION
In this episode, Jo shares her dog training success journey. At the age of only 29, Jo was an advertising account manager responsible for some huge brands including Skoda. She had a great life, but getting and training her Husky prompted her to change direction and become a dog trainer. In her 1st year Jo earned £30k and soon scaled up to achieve monthly earnings of £25k. She did all of this despite Covid and personal setbacks.
Jo explains how she achieved this high level of success in such a short time. She also shares her experiences of various dog training courses, including The Kennel Club, Bark Busters, CPD, The UK Dog Whisperer, Sarah Whitehead , Elite Closing Academy and compares some of the techniques she learned.
KEY TAKEAWAYS
Continuous learning fuels success. It keeps you current, develops new skills, boosts your enthusiasm and can be used to attract more clients.
Investing in yourself only pays dividends if you take action.
Make sure the training is of good quality e.g. The course includes practising what you learn.
Business training is vital. You progress so much faster when you run your business properly from the start.
Don´t underestimate how much you can learn from books.
Be willing to step out of your comfort zone.
The right mentor will motivate you as well as provide advice that will transform your business very quickly.
Big goals are motivating but also having smaller goals that are like steps to get you there works best.
See everything you do as an opportunity to learn.
Learning to adapt and make the most of the tools and resources you have available ensures you make progress even during the tough times. Joe did this during CoVid.
Surround yourself with the right people.
Respect your business partner and the fact that their experience gives them a different perspective on things.
Always be open to new opportunities.
BEST MOMENTS
“The opinion was, don't get a husky for your first dog, you idiot, they are not pet dogs.”
“I thought, ‘I want to make money off of dog training. I want to make really good money doing something I enjoy.”
“If you're not going to do it, what's the point? don't invest, save your money.”
“I will never be able to put into words the power that the community gave me.”
“What work are you willing to put into this to make it work for you? ”
“Step into the unknown and see where it leads.”
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email [email protected]
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ -
In this episode, Jo & Vicky reshare the story of how they met, why and how they set up The Canine Business Academy and Let´s Talk Dog Business Podcast which have both grown at a phenomenal rate. Vicky shares how meeting Jo and being coached by her transformed her approach, which enabled her to go from charging only £80 for her dog training to having clients scrambling to pay her £1,500.
This eye-opening episode contains some real golden nuggets and ah-ha moments. It will help you understand why it´s time to invest in yourself so you can take your current business to the next level and leverage your knowledge to create multiple streams of income.
KEY TAKEAWAYS
Following the traditional dog training paths only got Jo & Vicky so far. They were working long hours for little reward.
Trying to be a Jack of all trades and offer too many services wasted a lot of energy.
Having to work so many hours and still not making ends meet was soul destroying and unsustainable.
When you are working too hard, it is difficult to find the time to pause and reflect on what you can do instead. But if you don´t do this and change how you are working, you remain stuck living a life that drains you.
You have to invest in yourself to be able to take things to the next level.
Coaching is highly effective, you learn fast and get incredible support from someone who has been where you are now,
Once you have committed to changing your business, go all in.
The right coach will push you, so you have to get comfortable with being uncomfortable.
Once you have created one successful business, setting up another one is much easier.
You need to believe in your true value and charge accordingly. When Vicky went from charging £80 to £997, clients who´d done the puppy class for £80 went ahead and paid Vicky £997, then £1,500.
BEST MOMENTS
“It´s physically hard work. It's mentally hard work, because you've got all these different parts to think about, all these different dogs.”
““I was accidentally building this bl**dy empire of dog walking that I didn't actually want.”
“I genuinely think mindset is what sets people apart.”
“Merging just worked beautifully because we had those same values. We were running businesses that were essentially the same.”
“Ask - what positive action can you make today to start making a difference.”
“There are so many versions of success.”
“When you've got that support system …. You all have the opportunity and ability within you to create something that you never dreamed possible.
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email [email protected]
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ -
In this episode, Jo & Vicky are joined by Hannah Antrobus aka The Spaniel Guru. She helps Spaniel owners to better understand and love their dogs. Hannah explains how she ended up niching down and focusing on one breed helped to grow her business.
She provides some great tips to help you to build your brand, overcome imposter syndrome, ensure you charge enough, build rapport with clients and successfully collaborate with other dog professionals.
KEY TAKEAWAYS
People like authenticity. Sharing your lows as well as highs enables you to really connect with others.
You will be trolled. Be ready for it and don´t take it too personally. In Hannah´s case it actually helped her to rank.
Don´t be afraid to charge enough to earn well and enjoy a good standard of living. Other professionals are not afraid to do that, nor should dog trainers be.
People who are always questioning what you are doing will in the end pull you down.
Help your clients understand the positive impact your training will have, so they can see the value.
Charging appropriately creates more freedom and enables you to develop a better business and service.
Stop thinking of dog training as a charity service. It is a career.
Not giving everything away does not mean you don´t care.
Always start your day positively, it frames how you feel and impacts how well the rest of your day goes.
Life happens. Even when you are successful you will still face challenges and experience some slow periods.
Being adaptable is an invaluable skill.
Just do what you do well and stop worrying about things that are not your responsibility.
Niching helps you focus your efforts.
Niching down makes it easier to build a strong brand.
Don’t be afraid to reach out to other professionals and collaborate.
Invest where appropriate.
Get face to face with clients to build rapport. You can still do this using Zoom.
BEST MOMENTS
“There was a little bit of trusting my own intuition.”
“If you drop that guard, you build rapport with them.”
“We need to know when to learn and invest, but also not feel we have to absorb and be able to do everything.”
“Progression doesn´t equal perfection.”
“It´s getting comfortable with sometimes being uncomfortable.”
“That time and energy you're spending on worrying about that person is time and energy you're not spending doing the things that you love.”
“Keep doing you.”
“Try not to overthink it.”
“You are really client led.”
EPISODE RESOURCES
https://thespanielguru.com
https://www.instagram.com/thespanielguru
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ -
In this episode, Jo & Vicky sit down to discuss all things strategy. They explain what a proper business strategy looks like, how to break that down into steps, choose the right tactics to achieve each step and implement them successfully.
Jo & Vicky discuss the most common errors that business owners make when working out their strategies and share highly effective ways to make sure you do not make the same mistakes.
KEY TAKEAWAYS
Your strategy is where you want your business to be. Tactics are how you get there.
Without a strategy your chances of succeeding are low.
Be realistic about your strategy. If you want to achieve £10k a month, how many £35 sessions do you need to sell, can you really do that? If not, review your strategy.
When you are sure of what you want to achieve, you choose the right tactics, so that you don´t waste time doing things that won´t work.
Thinking only about the next step makes it more likely you will head in the wrong direction.
When you run a workshop, work out what the next step for those clients could be and set them up to take it with you. That way you retain them.
You have to take consistent action and be persistent.
Be realistic about the effectiveness of each tactic e.g. Using social media for marketing is a good tactic, but because of the algorithm if you post only once you won´t get clients.
Don´t give up too soon on a tactic that is working for others. Try it, analyse it, then tweak things.
As you do things, ask yourself why am I doing this? This helps you double check that you are doing things that fit in with your strategy.
Don’t use a tactic just because others are doing it. Double check that it is a good fit for you.
Continue to learn but be wary of getting distracted from the path you have chosen.
Constantly review, reevaluate and tweak your business strategies and tactics.
Your strategy and tactics depend in part on what stage your business is at.
BEST MOMENTS
“There´s so many different ways to look at strategy.”
“Some people blur strategy with tactics.”
“You have to take action.”
“We're forever tweaking our strategy.”
“With a brain dump, you can just see all your ideas.”
“You are constantly reassessing and re-evaluating all of the different tactics.”
“With strategy mindset is linked to every single piece of it… It’s like connective tissue.”
EPISODE RESOURCES
[email protected]
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ -
DESCRIPTION In this episode, Jo & Vicky are joined by Michael Shikashio whose main focus for the past decade has been helping dogs that have a history of aggression. Michael trains other trainers to do the same, which has enabled him to reach and transform the lives of even more dogs and their guardians. Jo, Vicky and Michael discuss why he chose this niche and how doing so has benefited him, his clients and the profitability of his business. Michael explains how he built trust, authority and connections and quickly reached the point where other trainers were trusting him to train them. KEY TAKEAWAYS Focusing on a niche grows your authority, makes it easy to articulate what you offer, and results in more sales. Identifying a hole in the market and filling it is a win-win. Teaching others is a great way to help them and make your business far more profitable. Podcasts, conferences, workshops and writing articles for others builds trust and authority. Using social media helps but personal connection is far more powerful. There are education platforms that already have email lists of people who will be interested in taking your course, so start there. Build your brand with integrity. You will attract criticism/haters, don´t take it personally. Letting the negativity in limits your ability to love what you do and help your clients. Building a business is complex and can feel overwhelming. Break it down by asking yourself what´s the next step and focusing on taking it. Hire people to do your accounts etc asap. Look at it as an investment. Your time and passion are what you need to really grow your business. Don´t say yes to things until you are sure it will grow your business. How to evaluate this is explained in the episode. Initially you have to hustle and give more than you get back. But don´t do it long-term. It is not effective or sustainable. Automate everything you can, including in your personal life. Use processes to rinse and repeat what works. Keep things simple. Get one stream of income working before setting up another one. Be consistent. BEST MOMENTS “Spend the time to earn people´s trust, start by doing small things, little gigs .” “You might not want to do your flagship course on your own platform .” “Once you get your first hater, you know you’ve made it.” “We are not in the business of dogs; we are actually in the business of people.” “Always evaluate not only money investment, but also the time and effort investment.” “Bend, flex and pivot, but always come back to your strategy.” “Focus on one thing at a time.” EPISODE RESOURCES https://aggressivedog.com https://www.dogtrainersconnection.com SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
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In this episode, Jo & Vicky are joined by Dr. Isla Fishburn a canine wellness intuitive,canine functional character advisor, shamanic practitioner and channeller of animalconsciousness and spirit consciousness. Since childhood, she has connected withanimals on a spiritual level and now helps others to do the same. This deepens therelationship they have with their animals or the ones that they train or care for.When you do soul work with an animal you benefit too. It enables you to recogniseyour feelings, explore why you have them and address the negative feelings that areholding you back.KEY TAKEAWAYS• We need to support our dogs emotionally, physically, spiritually and connectthem to nature.• Dogs are very much individuals, and when you connect with them through soulwork you fully understand what each dog needs.• When you work with dogs on a spiritual level, you engage more with your ownfeelings and do the soul work you need.• Most business owners who are struggling are held back by limiting beliefs thatcan be addressed and neutralised through soul work.• When you feel (sense a charge) something, pause and explore that feeling,understand why you feel that way.• If you keep giving yourself a hard time, you are going to also do that to youranimals. Stop beating yourself up.• Dogs live in the moment, which is one of the reasons they are so joyful.• Connecting deeply and profoundly with the dogs and people you help makesyou a far better trainer or dog carer.• Everyone has both an internal and external purpose.• Dogs are the epitome of unconditional love; they help us to learn to also loveourselves unconditionally.• Only being happy when your dog does something you like is very controlling.• Everything is interconnected, what you feel and think unconsciously impactseveryone and everything around us.• Be curious about what others believe and why. BEST MOMENTS“I work with dogs, but I am not a dog trainer .”“I believe that everything is connected to us, and everything is speaking to us.”“They bring us back into our hearts, where we can start to feel again and heal.”“Animals represent the authentic side of us.” “It literally is like Pac Man chasing you for the rest of your life .”“Be curious.”“When we create a business, it is our consciousness that is attached to it.”“The longest journey you will ever go on is the distance from your head to your heart.”GUEST RESOURCEShttps://kachinacanine.comhttps://www.facebook.com/kachinacaninehttps://www.instagram.com/kachina_canine_wellnesshttps://www.youtube.com/channel/UC8hsAKAco_te9k5AL2t-ZQQ SOCIALS AND IMPORTANT LINKShttps://www.tiktok.com/@letstalkdogbusinesshttps://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.comCommunity Facebook Group:https://www.facebook.com/groups/caninebusinessacademycommunity/Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705ABOUT THE HOSTSMeet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry.Jo, with a background in corporate business, and Vicky, a dedicated advocate forrescue organisations, form an unstoppable team. Beyond the mic, their lives are awhirlwind – managing two successful businesses, pursuing a full-time universitydegree, and parenting two little ones under four. Each of their homes combined is alively menagerie, housing five dogs and an abundance of chickens.
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DESCRIPTION
This episode is brought to you by J&V on the subject of JV…. Today, Jo & Vicky discuss Joint Ventures (JVs). They explain how joint business ventures work and why they are a virtually untapped way to earn extra income. Over the years, Jo & Vicky have used several different types of JVs. In fact, it is one of the main reasons they have grown so fast.
They explain how taking advantage of win-win situations by collaborating with other dog businesses and others opens up new markets for you. Using real world examples, Jo & Vicky explain how taking this approach enables you to make more money faster, helps you to keep things fresh, learn, spot trends and provide additional support for your customers at no extra cost.
KEY TAKEAWAYS
JV stands for Joint Venture – a collaboration that benefits all of the businesses involved.
Collaborating with other businesses improves your reach and enables you to serve your clients better.
Don´t view other local dog businesses as competitors. See them as potential business partners.
Many business owners unintentionally participate in joint ventures. But actively seeking them out is by far the best way to benefit.
Promoting products you believe in and securing a discount for what you buy for your business or dogs, is a simple example of a JV.
Being able to recommend another dog business e.g. A reliable groomer to your audience or customers is very positive for all 3 parties.
Even if they work differently from you, still consider partnering up with other dog businesses. The chances are they are serving a slightly different customer base from you.
Collaborating with other dog businesses is a great way to learn new ways of doing things and spot trends early.
Working with other businesses in your area is an effective way to build your reputation and brand.
Think outside the box, not all collaborations have to be with dog businesses. You could partner with a park based food stand to attract a group of dog owners to experience a free agility session or just a meetup you attend.
BEST MOMENTS
“Look to collaborate with other businesses that will align and support what it is you are trying to achieve.”
“JVS should always be a win-win.”
“We actively invite people into our group to speak that are our direct competitors.”
“It´s about nurturing those relationships, building the trust.”
“Your JV stuff doesn't always have to be a pet product.”
“So much can be said for just going and having a chat with someone.”
“You're going to help people off the back of the money thing.”
“Ultimately, you can make it a win-win, if you understand one another.”
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. -
DESCRIPTION In this episode, Jo & Vicky sit down to talk about creating passive income from your dog business. They share some of the ways they have done this and explain why in most cases the income they are generating is actually semi-passive rather than being 100% hands off. But as you will see when you listen to this episode, there is still a lot you can do to maximise the amount you earn for the hours you put into your business. KEY TAKEAWAYS Regardless of whether you are creating an in-person service, or a remote or online course, focus on solving the problem for your customers. Most passive income streams are not as passive as you expect them to be. If you write a book or worksheets, you´ve got to continually promote them. Converting an audience into buyers is hard; even if they are highly engaged and motivated, only about 1 in 100 will buy, and only after you have taken the time to persuade them. Courses can generate passive income, but they are rarely 100% hands off. Business to business courses are generally more profitable than business to consumer courses, but they are still not passive. People expect some level of support. The best way to generate income, including semi-passive, is to truly understand your customer´s pain points and provide a solution that works. Doing your market research ensures that there is enough demand. Jo & Vicky share several great ways to do this. If you find a good market, go for it, get your product or service out there asap, don´t worry about it being perfect right out of the gate. Don´t try to copy what other far more mature dog businesses are doing. Putting together a decent launch programme is time consuming, but essential. Adding value to your one-on-one course can work e.g. Providing access to reminder lessons or a more detailed explanation of something you teach. Game-based, easy to consume, bite sized training is currently selling well. BEST MOMENTS “Everyone likes a bit of passive income.” “I actually feel like passive income, or semi-passive income, however you want to look at it, is harder work than just getting out there and doing the thing.” “One person out of 100 is likely to buy, and that´s the reality.” “If you are going in from scratch wanting to build that passive side of it, the work involved isn’t going to feel passive.” “You need a big audience to make the evergreen side work.” “Gamification is a big thing this year, alongside your personal brand.” “You still get an income, you still get to absorb and help as many people as possible through the business, not through you burning out.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
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DESCRIPTION
For this episode, you get to benefit from one of the pod classes that the members of the Canine Business Academy have access to. This is an in-depth discussion with Adam Ashburn, the co-founder of Test Tube Marketing. They help businesses to generate more sales.
Adam explains how to layout your sales pages and write content that holds the attention of the customers you want; make it clear you understand their pain points and can be relied upon to solve their problem. His surprisingly simple 17 step sales page checklist, which can be implemented gradually, is sure to significantly boost your sales.
To get access to more pod classes, go to https://www.caninebusinessacademy.com/the-membership and sign up for a 7-day free trial. Once you know the academy is a good fit for you, the cost is just £27 +VAT per month and you can cancel at any point.
KEY TAKEAWAYS
A sales page is very different from other types of webpages.
Talk directly to the type of customer you are there to help. Focus on what you can do for them.
Stop talking about yourself, your years of experience, etc. It switches people off.
You don´t need to constantly justify yourself. Use testimonials and case studies to do that.
Don´t over complicate things. Just demonstrate that you understand the problem, know how to resolve it and can be trusted to help.
Some people read every word; others skim read. Adam explains how to engage both types of readers.
Avoid jargon so Joe Public can understand.
The more generic your sales page is, the less impactful it will be. To avoid this, create detailed customer avatars.
Outline your promise, be clear who it is for, what problems you are promising to solve and how your fulfilling that improves your customers´ future life.
Think about how the person you are speaking to feels now, and how you want them to feel after you´ve helped them.
Anticipate and address objections.
Create a sales page for each service.
Tempt people onto your mailing list so you can convert them into customers later.
BEST MOMENTS
“As soon as you start talking about you, then, you are switching people off.”
“It is impactful because people feel you are talking to them directly.”
“Showing not telling is best.”
“As a consumer …. I just want to know what you can do for me and what I need to do next.”
“A good sales page makes the price less important.”
“Simple is smart, complicated is stupid.”
“The simpler the language is, the simpler it is to navigate, the better results you'll get.”
EPISODE RESOURCES
Access the free 17P´s Sales Page Checklist - https://www.instagram.com/testtubemarketing
https://hemingwayapp.com
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. -
Taking a business to the point where it turns over £100k is a big achievement. But there is no need to stop there, with the right approach you can earn a lot more than that. In this episode, Jo & Vicky explain how.
They cover, changing up your strategy, pushing past the VAT threshold, why you shouldn't be afraid of paying more tax, when to take on employees, building assets separately so that you can sell them on, and making a lot of extra money from your knowledge.
KEY TAKEAWAYS
The strategy that got you to a turnover of £100k per annum is not the same one you will need to use to earn even more next year.
When it comes to strategy, you need to know what to implement at the right time for the stage your business is at.
If your goal is to earn £50k to £100k niching down and providing one, maybe two products, is the right strategy.
Don’t fall into the trap of creating a business that has a huge turnover but has such high overheads that you still cannot take out a decent income for yourself. Many owners of big training centres have this issue.
Don´t let the idea of paying more tax when you grow beyond a certain point hold you back. But do fully factor it into your pricing.
Pushing past the VAT threshold is not easy, but necessary. Otherwise, your business will be forever held back.
Regularly reviewing where you are and where you want to go ensures you are always striving for the right things.
Keep your accounts up to date and do the analysis.
Every time you put out an ad or post, track how well it works.
If a marketing method is working, double down on it. Don´t be afraid of spending money on advertising that provides good ROI.
There’s a lot of profit potential wrapped up in your brand and expertise. Continually nurture them so you can use them to generate more income over the long term, e.g. Sell coaching or a book.
Create other related assets that you could potentially sell off at a later date. Jo & Vicky share several examples.
Be careful about employing people. A lot of businesses do this too soon.
BEST MOMENTS
“As soon as you start pushing past that 100k mark, that's when the strategy needs to change.”
“You have to reassess as you start to grow.”
“So many businesses purposely cap their earnings so they don't go over that VAT.”
“Start building up a bank of assets.”
“You need to have multiple sources of income.”
“They all supplement and support one another, whilst being a standalone product in their own right.”
“It´s all about knowing who you are as a business.”
“Really look at the data. Look at what your customers are saying.”
“Get all of the knowledge that's in your head down onto something.”
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
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In this episode, Jo & Vicky discuss how to avoid getting stuck in a cycle of not following through on what you learn. They explain why so many of us invest time and money into training but fail to take action and apply what we have learned. It's a very common pattern of behaviour that leaves you unable to make progress and grow your business.
Jo & Vicky explain how to set specific goals, step outside of your comfort zone so you can benefit from more effective techniques and maintain motivation. They also cover overcoming fear of rejection, how to be honest with yourself about progress and recognise when it is time to tweak what you are doing.
KEY TAKEAWAYS
Sustainable change takes time.
Be consistent and patient. If you are not, nothing will change.
Be honest with yourself about how much you are doing to change things. Often, when you look at the data you will realise that your efforts are too limited.
Use measurable data to monitor how effective what you are doing is.
We are all guilty of shiny object syndrome e.g. buying a course, starting strong, but being distracted by another course before we have taken action on the first one.
Accept that making a change usually means a bit of discomfort.
Cold calling is hard but very effective. Once you get comfortable with it, do it regularly, so that you never lose the skill.
Stop using the “nothing works” excuse. If others are finding success you can too.
Fear of rejection is normal, but don´t let it stop you. The more often you get rejected, the more resilient you become and the less it will bother you.
Having a strong purpose and regularly reminding yourself of it will push you outside of your comfort zone and get you results.
Sometimes hiring someone to do the day-to-day tasks is the change that you need to make.
BEST MOMENTS
“What have you identified that you'd like a different outcome for?”
“What's the motivation behind wanting the change? And is the motivation high enough?”
“You have to keep stepping out of that comfort zone if you genuinely want something to change.”
“Social media… is the best form of advertising you will ever get. However, it is not the only form.”
“I´d say there is an element of magpieing, because we are only human…there´s the little shiny object thing.”
EPISODE RESOURCES
Hannah Molloy episode - https://podcasts.apple.com/gb/podcast/how-knowing-your-why-and-developing-your-character/id1727170978?i=1000655605787
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. -
DESCRIPTION
In this eclectic episode, Jo & Vicky discuss the importance of mindset and the role it plays in getting the most out of working with a business coach, growing your business, coaching others and dog training. They also talk through why using a cookie cutter approach rarely works for your clients or for you. Jo & Vicky provide you with an effective way to uncover your clients´ past training experiences, motivation and challenges so you can tailor what you provide to meet their needs.
They also discuss how to avoid letting your own mindset and biases negatively impact your ability to coach others or recognise where you need to change.
KEY TAKEAWAYS
If you are not spending the time understanding your customer and your audience, you are going to fail.
When things are not going well, don´t immediately blame the client. First, ask yourself what role you may be playing in that failure and what you can do to improve the situation.
If you have a lot of negative thoughts about your clients, it will come through in how you teach, so change that. Jo & Vicky explain how.
Negativity is toxic, it drastically slows down growth.
A lot of dog trainers are putting their clients in a box, and they're expecting them to ask no questions.
Every dog owner and dog is different, which is why you have to offer them a personalised service that is tailored to them.
Every business is different, so, never work with a mentor that only offers you cookie cutter solutions.
Often, using a cookie cutter strategy will lead to you doing things that you are not 100% comfortable with and are, therefore, not fully committed to.
A good mentor will push you but also know when to hang back and let you move forward in your own way.
Timing is important when you are being mentored. If you are pushed too hard too soon the chances of failing are higher, which can lead to your giving up.
BEST MOMENTS
“We forget that we are dealing with sentient beings, both dog and human, and we all have different behaviours, perceive and consume things differently.”
“I genuinely don’t think you can separate yourself from your business.”
“You are calling the shots, and you are making the decisions, where are you making those decisions from? From the business mindset or from your mindset? “
“A brain is a bit like Spaghetti Junction … learn how to work through those barriers, blockers and limiting beliefs.”
“Ask as many questions as you can to figure out how that person actually feels.”
“If you're surrounding yourself with negativity, you’re going to be dragged down in two seconds.”
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. -
In this episode, Jo and Vicky discuss why so many dog trainers feel guilty about how much they need to charge to generate a profit. They look at why being afraid to set a high enough price point is so widespread within the industry and the negative impact this has on you and your customers.
They explain, in detail, how to overcome this negative mindset so that you can help moredog owners, including those that do not have much money, and once again enjoy yourwork. This episode includes a process you can use to determine what the right price point is for your business.
KEY TAKEAWAYS
If your business does not make a profit, it will fold, and you will not be able to helpany more dogs.
When your price point is high enough to cover all of your overheads and pay you adecent wage, you work fewer hours and have the energy to help other groups of dog owners who are in dire need.
Everyone makes choices about how much they want to pay for things e.g. someonewho can afford a Range Rover might decide to buy a Kia instead.
Your customers can choose to pay your prices or look for someone cheaper. Somemay even pay more than you charge to use a trainer that is closer to their home.
Most people have already spent thousands on buying their dog and what it needsand are only too happy to invest more in training.
Knowing your numbers is the first step in identifying the right price point for yourbusiness.
One-off classes are rarely cost effective or sustainable for a business. Jo and Vicky explain why and what to do instead.
High levels of customer retention make it far easier to stay profitable.
Having a high price point does not mean you cannot help those dog owners who arestruggling to make ends meet. It actually enables you to help more of them.
Look at how you feel about money, it has a huge impact on how you show up andyour ability to ask for what you are worth.
BEST MOMENTS
“Be yourself, offer the service that you believe is right.”“Stop using the word charging … it has a negative connotation .”
“Those businesses that have really good customer retention are the ones that succeed .”“If you don't go in with a higher ticket model, you're going to be stuck really quickly .”“The few that are willing to pay the higher investment allow you to be accessible to nearlyeverybody you want to be.”“If you genuinely want to be accessible to everyone, you have to make sure that the business is looked after.”
SOCIALS AND IMPORTANT LINKShttps://www.tiktok.com/@letstalkdogbusinesshttps://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.comCommunity Facebook Group:https://www.facebook.com/groups/caninebusinessacademycommunity/Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
ABOUT THE HOSTSMeet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo,with a background in corporate business, and Vicky, a dedicated advocate for rescueorganisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind –managing two successful businesses, pursuing a full-time university degree, and parentingtwo little ones under four. Each of their homes combined is a lively menagerie, housing fivedogs and an abundance of chickens. -
In this episode, Jo & Vicky discuss the importance of identifying who your ideal client is. They explain how doing so helps you to attract the type of client you enjoy working with and benefit the most from the way you work and the service you provide.
Jo & Vicky tell you, step-by-step, how to use your previous work to help you build your ideal client avatar and attract more of those people. Something that will make your work more enjoyable and profitable.
KEY TAKEAWAYS
When you know who your ideal client is, you attract the people who like the way you teach and can learn better from you, which makes your work easier and more fulfilling.
If you don't know who you are and what the purpose of your business is, what you're trying to achieve, you won´t know who your ideal client is.
If you don't know who you're talking to, where they hang out, and what their pain points are, your marketing won´t work.
If you feel your clients don´t respect you or are not making progress, pause and ask yourself if you are attracting the right type of clients for you.
Think about the people you have enjoyed working with and have successfully helped. Write down everything you know about them to create an avatar of your ideal client.
Don´t stretch yourself too thin.
You can´t be all things to all people and do too many things at once.
Over delivering is exhausting, which makes it harder to do your job well. Get the balance right.
Structure your sessions in a way that works for both you and the client. Sometimes shorter sessions are more effective.
Don’t take your business or client´s problems home with you.
BEST MOMENTS
“If you know who your ideal client is, you attract the right people.”
“I don't know a dog trainer that doesn't over deliver.”
“Think of the clients that you have really enjoyed working with. Think of what that looked like and how it felt for you.”
“Make consistent efforts in the right direction.”
“Use that avatar to really identify who your business is there to serve.”
“I get to play, create, and I get to spend more time with clients then creatively pull together programs that I like.”
“Overwhelm comes with trying to do too many things.·
“You walk away with actionable steps to start moving that needle in your business, making the changes that you really want to make.”
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. -
For this episode, Jo & Vicky are joined by Carrie-Anne Selwyn, the founder of Canine Hoopers World. After discovering Hoopers with her Chihuahua, Minx, and realising it was a sport that any dog, regardless of age, fitness level, breed or size could enjoy, Carrie-Anne wanted to literally tell the world - which is exactly what she did, and then some. To date, she has taught 600 trainers in 6 countries, and each has introduced hundreds of dogs to the sport.
Carrie shares her inspirational business journey, including how Jo & Vicky´s mentoring skills have helped her to take things to the next level. They discuss being authentic, attracting the right clients, staying focused and authentic, and much more.
KEY TAKEAWAYS
Hoopers is a sport any dog can enjoy, regardless of age, breed or size. Dogs love it.
Hooper is a low impact sport that dogs can play throughout most of their lives.
The sport engages your dog mentally as well as physically.
You can start with one simple move and increase the distance, so it is an easy way to build a dog´s confidence.
The fact that you can start small and literally practice it in your living room or garden, makes it work for anyone.
Hoopers equipment is inexpensive and easily fits into a car boot.
Regardless of how good your idea is, turning it into a business is hard.
Don´t worry too much about what other people think. Remain focused, stick to your plan and don´t get sidetracked by shiny things.
The right business mentor will enable you to cut through the noise and get things right first time.
Be yourself and you will attract the right clients.
Your personal brand is important. Being authentic is vital.
Regardless of how successful you are, you will experience down times, e.g. After CoVid Carrie was very drained, she explains how she got past that.
Fear is natural, you get butterflies because you care about getting it right. The best way to get past it is to ask for help, be brave and do it anyway.
BEST MOMENTS
“This is a really cool sport because all dogs can do it.”
“It is like croquet with a dog - without the flamingos.”
“As long as the vet says they're fine to be walked, they can play Hoopers - they don't have to go fast.”
“If you don't love what you're trying to get out to the world, no one else is going to love it.”
“Your journey has been so much about your mindset and about where those blockers and fears come from.”
“Butterflies are not a bad thing, they mean you care.”
ABOUT THE GUEST
https://www.caninehoopersworld.com
https://www.tiktok.com/@caninehoopersworld
https://www.facebook.com/caninehoopersworld
https://www.facebook.com/carrieanne.bush
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
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