Episoder
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In this inspiring episode I spoke with photographer, educators Jai Long and Cara Mia about creativity, burnout and their new course for creatives, Metamorphosis.
Join the live launch here: https://jointhemetamorphosis.com/event
Sign up to the waitlist here: https://jointhemetamorphosis.com/
Listen to the Metamorphosis Podcast here: https://podcasts.apple.com/us/podcast/metamorphosis/id1738791949Further Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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Iâm back talking about my favourite upsells; Albums!
This is Episode 3 of my Album Series on the Life & Lens Podcast and Iâm going to share my album design process from beginning to end.When I first started selling albums, I had no idea how to design albums. I thought to myself, âhoowww do I do this??â and Iâm guessing many of you might have had the same thoughts if you are new to selling albums.
The Art of Selling Albums is launching 30th April. The online course covers how to sell and design albums in a step-by-step format so you can level up your client experience, make more profit and have more freedom in your business.
Key Takeaways
· Design Your Couples Album: I use Smart Albums and I donât wait until my client has selected their favourite images to start their album design.
· One Design Revision: I allow one design revision only as part of my album workflow to keep the timeline moving
· Curate Your Images & Layout: When designing your album use 100-120 images from your highlights and maintain white space to allow the images to breath.
· You Are The Story-Teller: Break your album design the wedding into chapters including getting ready, first look, ceremony, reception, dancefloor, exit.
· Communication is Key: be clear with your client about timelines.
· Donât Skip Quality Checks; Always check over the album before sending it to the couple. Look for marks, printing flaws or damage to album corners.
· Testimonials are Golden: Always ask for feedback
Lei Lei Clavey Education Resources Page DYMO PrintersPixellu Smart Albums â Receive 15% off your first 12 months, use my code âleileiclaveyâ. Vision Art â Receive 15% discount on your first album order, use my code âleilei15â
Tools & Resources Mentioned In This EpisodeFurther Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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Over the last 4 years I have tried and tested so many things when it comes to my wedding albums. Iâve taken all the learnings from my experiences with my clients and refined my process.
The past few months, Iâve been in the full swing of wedding season and have been working on my first ever online course The Art of Album Sales: Selling Albums Confidently for Profit which is due to launch in April.
It is exciting (and scary) to work on a course. Iâm so invested in albums in my photography business, and I get asked about albums ALLLLL the time during mentor sessions. It made sense to me to share my process with more of you.
In this podcast episode, I chat about 11 things to consider when it comes to selling and designing albums. Whether your new to the album game or looking to shake things up a bit, this episode includes tips learnt on my journey offering albums.
Lei x
Key Take-Aways
1. Design your albums for your couples and only allow a single design revision
2. Curate your cover choices to ensure your client doesnât experience overwhelm
3. Curate your Album Offer and Pricing Model based on your ideal client
4. To sell albums; show up on social media and take your albums to every client meeting/including online meetings
5. Tips on packaging and how to create a sample album with the right supplier for you
Tools & Resources Mentioned In This Episode
Pixellu Smart Albums â Receive 15% off your first 12 months, use my code âleileiclaveyâ. Album Cover Templates â Lei Lei Clavey x Hello Hello Editorial Album Cover Templates are available to purchase here. Vision Art â Receive 15% discount on your first album order, use my code âleilei15â Noissue for tissue paper and branded water activated tape + dispenser for parcelsStitch Press is where I have my custom stationery printed. Based in Melbourne, Australia. Incredible quality so costs are $$$ but worth it for a luxury experience for our clients. For stationery I have thank youFurther Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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Itâs been a motivating start to 2024 and I feel like Iâve been very considered with my energy. The past few months, Iâve been in the full swing of wedding season and have been working on my first online course The Art of Album Sales: Selling Albums Confidently for Profit which is due to launch in April.
It is exciting (and scary) to work on a course. Iâm so invested in albums in my photography business, and I get asked about albums ALLLLL the time during mentor sessions. It made sense to me to share my process with more of you. Clearly, Iâm obsessed and I hope it inspires you too!
In this podcast episode, I talk all about adding albums to your photography business. Whether you're new to the album game or looking to shake things up a bit, this episode covers 4 things to get you started.
Lei x
Key Take-Aways1. Decide who you are selling to and craft your offer - Let me walk you through market research, building an inspiration board and refining your album offer
2. Set up tools and systems that will make designing and printing your albums easy - This was a total game changer for me. Feeling overwhelmed? I have some recommendations for you.
3. Print a Sample Album - Couples will fall in love with your albums once they see them in real life. Don't have a full wedding to feature? Don't despair. I have a tip for you.
4. Market Your Albums - Be obsessed and hype your albums to your audience.
Pixellu Smart Albums â Receive 15% off your first 12 months, use my code âleileiclaveyâ. Album Cover Templates â Lei Lei Clavey x Hello Hello Editorial Album Cover Templates are available to purchase here. Vision Art â Receive 15% discount on your first album order, use my code âleilei15â
Tools & Resources Mentioned In This EpisodeFurther Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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Episode Overview:
In this episode, I delve into the remarkable journey of Taylor Swift's brand and uncover invaluable lessons applicable to our own businesses. From authenticity and transparency to leveraging exclusivity and the power of storytelling, Taylor Swift offers a blueprint for building an enduring brand. Join me as I explore how to infuse your brand with authenticity, create exclusive experiences, master the art of storytelling, and adapt and evolve in an ever-changing landscape.Key Takeaways:
Authenticity and Consistency:Lesson Learned: Taylor Swift's genuine persona fosters a connection with her audience, emphasising authenticity and consistency in brand messaging.Application for Your Business: Establish trust by being transparent and open, engaging authentically and sharing real stories that resonate with your audience.Leveraging Exclusivity:Lesson Learned: Taylor's use of limited releases and exclusive content creates anticipation and excitement among her fan base.Application for Your Business: Embrace limited availability and offer exclusive access to reward loyalty and drive demand, while still providing opportunities for engagement for all.Power of Storytelling:Lesson Learned: Taylor Swift's storytelling prowess, evident in her music, resonates deeply with her audience, fostering emotional connections.Application for Your Business: Incorporate storytelling into your brand narrative by sharing personal experiences, product journeys, or customer testimonials to make your brand more relatable and memorable.Adaptation and Evolution:Lesson Learned: Swift's ability to adapt and evolve with changing trends and demographics ensures her relevance across generations.Application for Your Business: Stay agile by continuously gathering feedback, monitoring industry trends, and analysing competitors to pivot strategies and stay ahead of the curve.Recommended Resources:
Donald Miller's "Building a Story Brand": A guide to crafting compelling brand narratives that resonate with audiences and drive business success.Join me as I uncover the secrets behind Taylor Swift's brand and discover how to apply these strategies to elevate your own brand to new heights of success.
Further Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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Launching or relaunching your business is exciting but also daunting. It takes grit, courage, and a whole lot of work behind the scenes to launch your brand and put yourself âout thereâ. In this episode I share actionable steps to launch or relaunch your brand to hopefully make it easier for you and more successful!
Preparation Phase: Invest in Branding, Copywriting and EducationMap out a launch content calendar Pre-plan promotional content for social media, including introducing yourself and sharing elements of your new brand such as your services & testimonialsSend weekly newsletters leading up to the launchWrite blog posts explaining why you're rebranding including BTSPost teasers and coming soon messages across social mediaCreate a countdown landing page on your website to build anticipation among visitors.Engage Current Followers: Share BTS glimpses of your rebranding process, including design sketches & website previews.Organise a giveaway during launch week to reward and engage your current followers.Collaborations and Guest Posts: Collaborate with friends and like-minded businesses by sending them gift packs and asking for their support in sharing your launch on social media. Reach out to blogs and businesses to offer guest posts or share your expertise leading up to the launch.
My top takeaways:Launch Week:
Create Hype:Share photos and videos of yourself in action and BTS of your launchDeliver Value:Provide value to your audience during launch week by offering giveaways and creating new downloadable resourcesPost-Launch Actions:Continue to post about the launch 2-3 days after the official launch date to ensure maximum visibilityUse VideoBy following these actionable points, I hope these help you to effectively plan and execute a successful brand launch or re-launch.
Good luck!
RESOURCES AND LINKS MENTIONED IN THIS EPISODE:
Hello Hello Studio - the designers who helped with my branding. Mention my name when you reach out to them!Further Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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In this episode of the Life & Lens Podcast, I talk about living in discomfort with your business because when weâre out of our comfort zone that is where the growth happens.
Everyone loves comfort but feeling comfortable can quickly turn into feeling stuck.
If you have ever felt like you are languishing, you will know that if we do not push our boundaries that we cannot grow. Feeling discomfort means you and your business are growing.
This podcast episode is your reminder to get out there and push your boundaries;
second shoot even though you are established, invest in a styled shoot even if planning the details feels overwhelming and read about an area of your business that is lacking until you are an expert.
I talk a bit about my journey and also what business, mindset and self-development books Iâve read to overcome my fears and move me forward.
Here are a few of my favourite books that I recommendâŠ
YOU ARE A BADASS AT MAKING MONEY, JEN SINCEROTHE MOUNTAIN IS YOU, BRIANNA WIESTPUMPKIN PLAN, MIKE MICHALOWICZ12 MONTHS TO 1 MILLION, RUSSELL BRUNSON & RYAN MORANPASSION, PURPOSE, PROFIT, FIONA KILLACKEYATOMIC HABITS, JAMES CLEARGET RICH LUCKY BITCH, DENISE DUFFIELD-THOMASIF IN DOUBT WASH YOUR HAIR, ANYA HINDMARCHDiscover my extensive list of books here: https://shorturl.at/ciqtX
Questions to ask yourself:
Are you uncomfortable right now in your business? If you are feeling comfortable, what can you do to push yourself? Remember, where thereâs no risk, thereâs no growth.Do you like where you are heading? Do you have goals of where youâre heading or do you need to write these out?Further Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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In this episode of the Life & Lens Podcast, join me for my podcast interview on Andrew Hellmichâs PhotobizX podcast about navigating moving from the high-end client to the luxury market and how I create styled shoots that are campaigns for my brand.
PhotobizX is a go-to podcast with Andrew Hellmich for aspiring and established photographers. On his weekly podcast he interviews successful photographers from around the world to uncover how they run their photography businesses, whether wedding, portrait or headshot photography and turn a profit. Heâs interested in what photographers really do in their business, exposing âhowâ they run their business so that we can shortcut the road to success.
In our interview, we talk about how launching my business with the specific goal to the worldâs best wedding photographer, changed the trajectory of my success. Rather than entering as an entry-level wedding photographer, I crafted a brand and marketed myself to the high-end niche. From the outset, I wanted to attract high-end clients, planning luxury weddings with an editorial aesthetic. Was I open about my experience? Absolutely, I was and always am transparent about my experience as a fashion photographer who pivoted to shooting weddings. What attracted my ideal clients to me was my luxury branding, personal brand and strategic content from fashion backstage and styled shoots. I also think that putting your big goals and dreams out into the universecreates a magnetic force where people want to support you; so why not put it out there?
As I transition from the high-end to luxury client, listening back to this podcast has been a chance to reflect on how my business is evolving. I hope you enjoy the PhotobizX interview and that you can take from it some gems of advice that you can implement in your own business today.
Resources and Links Mentioned in this Episode:
Photobizx Website - https://photobizx.com
Photobizx Podcast - https://photobizx.com/interviews/
Photobizx Podcast Episode with Lei Lei Clavey - https://photobizx.com/lei-lei-clavey-how-to-go-from-zero-to-hero-in-the-world-of-high-end-luxury-weddings
Further Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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Building trust with your ideal client and booking out a full wedding season, is something I get asked about a lot. We see other photographers (very successful photographers!) who have been running their businesses for 10-, 20-, 30 years and we inevitably compare ourselves to them: How can we build that kind of trust with our ideal clients if we havenât been in the industry for long?
In this episode of the Life & Lens Podcast, I share 10 Ways to Build Trust with your ideal client even if you donât have years of experience running a successful wedding photography business. I unpack my experience over the last 3 years and the 10 ways I built trust with my audience to book out season on season. I cover activities such as mindset, self-believe, Ideal Client Discovery, branding, launch strategy and building social proof (one of my favourite topics!).
Whether youâre about to launch your own brand or relaunch your existing business for a new ideal client, stacking all these trust-building activities on top of each other is when the magic will start to happen.
Your potential is limitless.
Lei x
Further Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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As engagement season approaches, I had a chat with a wedding vendor friend who, after tuning into my Boundaries episode (episode 7), is re-evaluating her approach to ideal clients and wedding bookings. It got me thinkingâthis season, when everyone is getting engaged around Christmas and New Year's, is the perfect time to reassess our boundaries and set goals for the upcoming year. In this episode, I share insights on what weddings I want to shoot, pricing considerations, and the importance of self-care and reflection.
As photographers and wedding creatives, we need to be ready for enquiries during engagement season. I've already gone through my calendar for the 2024/2025 season, marking weekends with my family, acknowledging public holidays, and leaving space for last-minute opportunities. I delve into the significance of self-care, recounting my better season with more time for family and personal well-being. It's about being proactive, setting clear boundaries, and saying 'no' when necessary.
I wrap up with a challenge to fellow photographers: set outrageously big goalsâthose that make you a bit squeamish yet giddy with excitement. Join me on this journey of preparation, self-discovery, and reaching for the stars as we gear up for engagement season.Further Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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Danelle Bohane is a wedding photographer, educator and a real force in our industry; her storytelling is emotional, honest and captured from a place of heart and generosity. To me, Danelleâs approach is inspiring because she is able to hone in and capture a coupleâs connection to one another and their families with sensitivity, curiosity and respect.
Danelle is a true artist at work and I encourage you to immerse yourself in her world as she shares her approach to storytelling.
Lei x
KEY TAKEAWAYS
Danelle focuses on capturing connection through visual narrative, considering story-telling elements such as chapters, main characters, scene setting and locations including weather, the main story-line and sub storyline. Add dimension and juxtaposition to your images by playing with your lens choice; consider how wide you shoot an image (ie on a 24mm) and then the counterpoint such as a close up detail shot that is tightly cropped. Storytelling becomes more powerful when you harness your personal sensitivities, history and experiences in life to tell your couples story. Your approach as a photographer is a sum of all your parts and the relationships around you. Some of our biggest learnings and some of our best moments come from a place of imperfection.Thank you for listening to the Life and Lens podcast.
Resources and links mentioned in this episode:
Danelle Bohaneâs Website: https://danellebohane.com/Danelle Boahne Instagram: https://www.instagram.com/danellebohane/?hl=enRefine Workshop: http://refinetheworkshop.com.au Refine Workshop Instagram: https://www.instagram.com/refinetheworkshop/?hl=enFurther Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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Welcome to my 3-part series on how to elevate your wedding business by mastering pricing and sending beautiful price guides and welcome client guides to your clients.
In the third instalment of our series, we explore wedding client guide and the benefits of delivering a guide to your couples. I present my wedding welcome client guides as a welcome gift to couples upon booking. This beautifully branded guide serves as a valuable resource, offering insights into the flow of their day with me, practical tips for planning an ideal day tailored to both them and the images, and considerations for optimizing lighting. Beyond that, the wedding guide plays a pivotal role in enhancing communication and aligning client expectations, contributing to a smoother overall experience and a calmer day.
Save yourself time answering questions and set client expectations with your client guide.Key points:
The benefits of a wedding client welcome guideTop 5 essential inclusions to streamline communication and create a smoother client experience including Photo checklist, Timeline, Getting ready location, Portraits, ReceptionThis 3-part series on Life and Lens is brought to you by my Price Guide and Wedding Guide templates in collaboration with Hello Hello Studio. To purchase the templates or for more information please visit https://leileiclaveyeducation.com/guidesandtemplates. I hope these bring you much success with your business as they have with mine.
Lei xFurther Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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Welcome to my 3-part series on how to elevate your wedding business by mastering pricing and sending beautiful price guides and welcome client guides to your clients.
In episode 2 of the series, we delve into what I include in my price guides and the differences between mid-range wedding clients and those seeking a more luxury experience. Understanding and catering to these distinctions can significantly elevate your wedding photography business and help to book your dream weddings.
Key points:
What to include in your price guideConsider who is your ideal client and what services are they seeking as well as what services do you enjoy offering?Leverage testimonials to build credibility and social proofThe concept of tiered pricing and how it works to seal the deal with your ideal clientsMake your pricing structure of your packages clear to ensure clients have full transparency to build trustEstablishing social proof and howBeautiful, professional branding = increased trust: We discuss the importance of a well-branded price guide and brand in creating trust with clients.Strategic Upselling its potential impact on your business. We explore upselling opportunities such as albums, offering 35mm film services, second photographers, additional hours, engagement shoots and content creation services.Stay updated on industry trends by following them closely. For example, content creators are a big thing right now in our industry so why not think about adding the service to your business.By understanding and implementing these strategies, you'll be better equipped to tailor your services to the specific needs and expectations of your dream clients, ultimately increasing your business's overall desirability and success.
This 3-part series on Life and Lens is brought to you by my Price Guide and Wedding Guide templates in collaboration with Hello Hello Studio. To purchase the templates or for more information please visit https://leileiclaveyeducation.com/guidesandtemplates. I hope these bring you much success with your business as they have with mine.
Lei xFurther Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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Welcome to my 3-part series on how to elevate your wedding business by mastering pricing and sending beautiful price guides and welcome client guides to your clients.
In this episode I talk through my journey and the impact of professional branding and price guides on securing dream clients. As well as the crucial steps to enhancing your pricing strategy for increased value.3 Steps to increasing your prices
Invest in a beautifully designed price guide. For a cost effective option invest in a Price Guide template.Include the services you wish to offer, trial and test these too to see what resonates with your clients as well as what you enjoy offering - listen to episode two of this series to see what I include.Increase your value through experience, streamlined systems and workflow, and enhanced client experience, along with increased desirability including being featured in publications and excellent client testimonials.Test and trial!This 3-part series on Life and Lens is brought to you by my Price Guide and Wedding Guide templates in collaboration with Hello Hello Studio. To purchase the templates or for more information please visit https://leileiclaveyeducation.com/guidesandtemplates. I hope these bring you much success with your business as they have with mine.
Lei xFurther Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
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Title: Unlocking Success with Johanna Rosenlew: The Power of Asking for What You Want on Your Path to Vogue
Johanna Rosenlew is an editorial wedding photographer shooting destination weddings in Scandinavia and in and around Europe. Her style is journalistic, documentary, fashion focused and as I reflect on the creatives that inspired me personally, Johannaâs style was just âso coolâ and motivated me to niche into editorial wedding photography.
In this episode of Life and Lens, we unpack life, business, juggling commitments as a business owner with a young family, challenges, and future goals. Johanna shares her journey to be featured in Vogue (twice!) and her plans to scale up into the luxury wedding market. She is generous in spirit, outlining actionable steps that she is taking to attract her dream-client, book only 10 weddings per year and build a beautiful balanced life for her family.
I hope you enjoy this episode of Life & Lens with guest interviewee, Johanna Rosenlew.
Lei x
5 TAKEAWAYS
· Build Boundaries into planning your season; block out every second weekend off, in particular if you have to travel and be away for 2-3 nights away from family for each wedding
· AI Editing is a game-changer; it saves photographers so much time even though you still have to go in and tweak to perfect each image
· Mindset allows you to manage âimposter syndromeâ at the beginning of each season. Do everything you can to prepare for each wedding, communicate with your couple proactively and be kind to yourself; say to yourself âyou can only do the best work you canâ.
· Visualize your Ideal Client Avatar and consider if you would shoot a âdream clientâ for free or at a heavily discounted rate in the stage of your business journey. For the right wedding that will be featured in the right place, the exposure can be a great return on investment.
· There is power in asking for what you want; if you see an ideal client is recently engaged via. social media channels, approach them to see if you can shoot their wedding. It might be serendipities.
SHOW NOTES AND RESOURCES:
Show Notes: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: h
Further Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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Stefanie Buma is a Perth based Editorial Wedding Photographer. Establishing her brand in 2012, she is one of the West-Coastâs best photographers. Stefanieâs work is featured in Vogue and The Wed and she is known for her signature style; she mixes day-dreams and nostalgia, shooting in a reportage style and on film.
Stefanie is also a Mumma-to-be, business owner, entrepreneur and passionate advocate for nurturing your creativity and bringing love to our work as photographers. In this podcast (Part 1) we go deep on âcreativityâ as a concept and construct in our daily practice. It was an insightful convo, full of tips and tricks to implement in your business as well as 3 Tips on how to master intimate and relaxed couple portraits.
In Part 2, where Stef goes into her experience navigating the last two years of shooting weddings while going through multiple pregnancies and recurrent miscarriage. Stef speaks candidly about her experiences in hope to bring awareness to the topic and we hope that by sharing this episode during Pregnancy and Infant Loss Awareness Month that we can have a positive impact on a conversation that impacts our community. The episode includes sensitive topics which may not be right for you at this time including miscarriage and pregnancy loss.
I hope you enjoy this Part 1 episode of Life & Lens with guest interviewee, Stefanie Buma.
Lei x
Establish early on that your couple portraits are not a photoshoot; remove all expectations that you provide direction so the portraits are authentic to them. Have a few go-to prompts to bring the coupleâs faces closer together and capture their reaction, such as âwhisper something into the groomâs earâ, âstiff the brideâs earâ or âthink about the favourite part of your partnerâs face and touch itâ.Acknowledge that being in front of the camera can feel awkward; there is no world where itâs not awkward to be in front of the camera at least for a few moments and if it is, encourage them to turn toward each other and feel that awkwardness together. Step back and walk away so theyâre tiny in the frame; let your couple have this private moment and by the time you return theyâre more relaxed. By setting up this environment, theyâre able to be more intimate with each other.
TIPS FOR HELPING YOUR COUPLES SLOW-DOWN AND BE INTIMATE DURING COUPLE PORTRAITS:
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RESOURCES AND LINKS MENTIONED IN THIS EPISODE:Further Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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***Episode warning: This episode includes sensitive topics which may not be right for you at this time including miscarriage and pregnancy loss.***
Stefanie Buma is a Perth based Editorial Wedding Photographer. Establishing her brand in 2012, she is one of the West-Coastâs best photographers. Stefanieâs work is featured in Vogue and The Wed and she is known for her signature style; she mixes day-dreams and nostalgia, shooting in a reportage style and on film.Stefanie is also a mumma-to-be, business owner, entrepreneur and passionate advocate for nurturing your creativity and bringing love to our work as photographers. In Part 2, Stef goes into her experience navigating the last two years of shooting weddings while going through multiple pregnancies and recurrent miscarriage. Stef speaks candidly about her experiences and we hope that by sharing this episode during Pregnancy and Infant Loss Awareness Month that we bring awareness to the topic and that if anyone is going through this they can feel a little less alone. This episode includes sensitive topics which may not be right for you at this time including miscarriage and pregnancy loss.
If you havenât already listened to Part 1 of this podcast with Stef, we go deep on âcreativityâ as a concept and construct in our daily practice; where we find inspiration and how we channel it in our craft. Then we talk about the very âAustralianâ phenomenon where couples arenât naturally affectionate or confident in front of the camera. Stefanie shares her experience and tips on how to master âintimate and relaxedâ couple portraits. I learnt a few new tips and canât wait to try them out.I hope you enjoy this Part 2 episode of Life & Lens with guest interviewee, Stefanie Buma.
Lei x
âIt is not up to anyone else to decide what youâre capable of (or not capable of)â ... when it comes to shooting while pregnant/with a newbornYou canât plan for anything; take on the wedding bookings and figure it out later. There is no optimal time to have a family and have a business. Learn to slow down and say ânoâ. When navigating extreme physical, mental and emotional trauma, you need boundaries, rest and to look after yourself. You canât do it all.Life has unexpected turns and challenging life events, in these times communicate proactively with your clients if there are going to be delays to manage your stress
KEY TAKEAWAYSFurther Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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I was inspired to sit down and inspired to record this podcast because I realised this morning, that I set boundaries 12 months ago and now, I am (finally) reaping the rewards. Today, I feel calm and like life is spacious and I want to hold on to that feeling and share with you how I got here.
In this episode, I explore how boundaries were not part of my life before I started by business and my family (fomo over here!). To be honest, I learnt the hard way; I struggled with being present in my family life, I was exhausted rolling from one shoot to the next, shooting weddings that didnât make me feel inspired, feeling drained and overwhelmed by a backlog of editing.
For all the listeners of the Life & Lenâs Podcast, I share each of the boundaries I set for this wedding season here on my blog. I hope they inspire you to set boundaries (if you donât have any!) or at least reflect on whether the boundaries you have in place right now are really working for you, your business and your family-life. For those of you that are working parents and find the juggle of parenting and running a business a challenge (I feel you!), I have a free download with 6 actionable steps that have really helped me thrive in the last 12 months.
3 Main Takeaway Points:
Setting Boundaries means thinking âfuture me will thank me for thisâ. We create boundaries so we can have longevity in our business and in our personal life. One of my key boundaries is; âdoes it light me up? If not, donât do itâ. Protecting my energy and creativity is more important to me than money. I can always find other ways to make money, than taking work that doesnât bring me joy.Boundaries are meant to be set, broken and reset; donât be afraid to protect or update your boundaries as your personal life and business evolves. There are times when your family life needs more of your time and energy than your business does and that is ok.Block out time for yourself. If youâre a terrible boss and donât give yourself time to rest and a weekend off, then you need to reassess things. Hustling and working hard, means you sacrifice other things. Allow time for family, life and love because that is what really matters.Summary of Episode:
Expressed boundaries means I can be properly
Further Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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In this episode my guest Alice Andre and I chat about imposter syndrome, the importance of community and how to break into shooting destination weddings with success.
Alice Andre is a French wedding and editorial photographer based in Perth, Australia. Her work has a documentary approach with an editorial finish and in just three years she has established herself as one of Perthâs best wedding photographers, as well as shooting destination weddings in European summer.
Alice has also announced her mentoring and education platform and Reverie, her editorial content creation workshops. With content days, education, workshops and mentoring all in the works, exciting times are ahead.
For all the listeners of the Life & Lenâs Podcast, Alice shares her free download: âBasic of Prompting and Posingâ.
4 Main Takeaway Points:
Loneliness often creeps in when running your own business. In times like these, turn to your community, your friends and seek out a sense of connection.Community is a virtuous circle; share tips, get advice, benefit from referrals and celebrate the wins. You can be each otherâs competition or each otherâs biggest supporters. Goals need to be personal; ask yourself why do you want to make X money? What is the reason?To break into shooting destination weddings; show your audience you have a passport, you have a base elsewhere in the world, you will travel and that you can make magic anywhere you go.
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotographyLei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/Lei Leiâs website: https://www.leileiclavey.com/Alice Andreâs Instagram: https://www.instagram.com/aliceandrephoto/Alice Andreâs Website: https://aliceandrephotography.co
RESOURCES AND LINKS MENTIONED IN THIS EPISODE:Further Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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In this episode I spoke with Cassandra Ladru, a seasoned wedding photographer based in Australia who has built a trusted wedding photography brand over 13-years through consistency in her work. We chatted about her journey shooting destination weddings and tips for attracting high-end editorial-focused clients, creating exceptional client experience, and taking calculated risks. Listen for valuable insights into building a thriving business.
RESOURCES AND LINKS MENTIONED IN THIS EPISODE:
Show Notes: https://leileiclaveyeducation.com/podcast/build-trust-shoot-destination-cassandra-ladru
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Lei Leiâs website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Cassandraâs Website: Cassandraladru.com
Cassandraâs Instagram: @cassandraladru
The Refine Workshop Website: Refinetheworkshop.com.au
The Refine Workshop Instagram: @refinetheworkshop
Further Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
Subscribe to my education newsletter here: https://shorturl.at/lxzR8
Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
Shop Album Cover Templates: https://leileiclaveyeducation.com/album-templates
Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKM
Shop My Gear: https://shorturl.at/jlyOZ...
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