Episoder
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Are you putting offers out there but secretly hoping no one buys? Wondering why your success feels capped, even though you’re doing all the things? Avoiding visibility or going after the next level because you’re terrified of what it might actually require of you?
We’re joined by the magnetic Jess Williamson – award-winning entrepreneur, TEDx speaker, mindset and business mentor – for one of our most expansive convos yet. This episode is a wake-up call to every woman who’s secretly scared of getting what she says she wants.
We get into the subconscious blocks, sneaky sabotage, and deep mindset work that’s actually holding ambitious women back – and what to do about it.
We speak about:
🔥 Why “more hours = more success” is broken
🔥 The fear of success no one’s talking about
🔥 How Jess built a multi-million dollar brand with a modest following
🔥 Getting hate online (and why it’s actually good)
🔥 What to do when your goals feel too big to say out loud
🔥 And how to stop waiting for permission and actually move
Whether you’re scaling or just starting out, this one’s full of permission slips, perspective flips, and a bit of a loving slap to stop playing small.
⏱️ Time Stamp Breakdown:
00:00 – Intro & Jess in the Maldives
07:15 – Breaking up with hustle culture
10:00 – The energetics of sales and the power of letting go
14:30 – Why your following doesn’t equal your income
19:00 – Engagement ≠ enquiries: your content is talking to the wrong people
23:00 – The emotional rollercoaster of business (and how to stay neutral)
25:30 – Jess’s evolving money mindset
29:00 – The subconscious blocks that sabotage your income
33:00 – Judgement, visibility & the Maldives wedding story
36:00 – Being of service vs chasing dopamine
38:00 – Quitting aligned businesses that no longer fit
41:00 – Building a business that matches how YOU want to work
43:00 – Fear of success > fear of failure
47:00 – Visualisation exercise to uncover hidden blocks
52:00 – Giving yourself permission to dream big again
55:00 – Why “success” is the most dangerous comfort zone
58:00 – Jess’s behind-the-scenes: investing in her next level
01:02:00 – The visibility tax: holding the hate and doing it anyway
01:07:00 – Why success doesn’t mean you’re safe from criticism
01:11:00 – The fastest path to your next level? Move. Now.
Want our eyes on your business? Ask your anonymous questions via this link.
Join our Broadcast channel to here our insights first
Connect with us on Instagram Amanda Campeanu and Cassie Ellen
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Tired of juggling a million platforms just to keep your business running? In today’s episode, we’re answering a juicy community question that has come through our anonymous question link:
“As my business grows and I’m getting bigger projects ($10K+), how do you keep track of everything from expenses, shared mood boards/docx, action items, etc.?"
We’re diving into:
00:00 – 01:09 | Intro & Community Question
01:10 – 03:48 | The overwhelm of managing multiple systems
03:49 – 06:30 | Our go-to CRM: Why we use Dubsado
06:31 – 10:10 | AI tools that changed our workflow
10:11 – 14:19 | Amanda’s wildest use of ChatGPT
14:20 – 18:12 | Brand voice & making content feel fresh
18:13 – 22:40 | Breaking free from content overwhelm
22:41 – 25:45 | The one habit that increased productivity
25:46 – 29:59 | More tools we love for business automation
30:00 – 31:26 | Final thoughts & where to find us
Plus, we spill the weirdest and most creative ways we use AI to save time, create better content, and streamline our businesses. If you’ve been feeling like your systems are a mess, this episode is a must-listen!
🔗 Mentioned in the episode:
• Dubsado – CRM for client management, invoicing, and automation
• Notion & Milanote – Organising projects, mood boards, and action items
• ChatGPT & Midjourney – Using AI for creative workflow and content
• Ential Marketing Hub – The all-in-one business system Cass swears by
Want our eyes on your business? Ask your anonymous questions via this link.
Join our Broadcast channel to here our insights first
Connect with us on Instagram Amanda Campeanu and Cassie Ellen
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Manglende episoder?
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Let’s be real—losing motivation in business is inevitable. Whether you’re recovering from burnout, feeling uninspired, or just wondering WTF am I even doing?… we’ve all been there.
This episode is all about getting your spark back when business starts feeling slow, stale, or straight-up exhausting. We’re sharing our own experiences with low motivation (hello, unexpected burnout and creative ruts), plus the mindset shifts and actual things we did to get back into momentum.
If you’ve been feeling a little “meh” about your business lately, this episode is your permission slip to not push through the hard moments alone.
Inside This Episode, We Cover:
🔥 The real reasons you might be feeling stuck (hint: it’s not just a “lack of discipline”)
🔥 How nervous system regulation actually impacts your business motivation
🔥 Why exercise, routine & personal growth fuel your success (even when you don’t feel like it)
🔥 What to do when you’re not excited about your business anymore
🔥 The sneaky mindset shifts that help you get back into flow
Timestamps:
[00:03:20] - How we’ve been feeling about business lately
[00:08:45] - Why nervous system regulation impacts motivation
[00:15:10] - The role of fitness & personal routines in business success
[00:21:30] - The mental battle of staying consistent
[00:28:50] - What to do when you feel uninspired or stuck
[00:35:15] - Finding excitement in your business again
Loved this episode? Screenshot & share it on your IG stories, tag us, and leave a review—because more raw, real convos about entrepreneurship is what we’re here for.
Want our eyes on your business? Ask your anonymous questions via this link.
Join our Broadcast channel to here our insights first
Connect with us on Instagram Amanda Campeanu and Cassie Ellen
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If you’ve ever felt overwhelmed by hiring, struggled to delegate, or been burned by a bad hire (hi, same!), this episode is for you. We’re breaking down our real-life hiring journeys, the mistakes we made, and the exact process we now use to build our teams.
What You’ll Learn in This Episode:
• The mindset shift that made hiring easier (and why it took so long to get there)
• Why hiring too late is costing you money (and how to know when you’re ready)
• The exact process we use to find, vet, and hire top-tier team members
• Where to find quality editors, VAs, and OBMs (spoiler: NOT Fiverr or Upwork)
• The must-have hiring test that filters out 90% of bad candidates
• How AI is changing hiring and what it means for the future of business
Episode Breakdown (Timestamps)
[00:00] Introduction: Why hiring feels so hard – and how we got past the fear
[06:24] The money mindset block that stops most people from hiring sooner
[10:53] The two key questions you should ask before hiring anyone
[15:37] How Cass built a high-performing team (and why she hired before she could afford it)
[20:08] The exact step-by-step process to find, test, and onboard editors & VAs
[24:18] Hiring horror stories – what NOT to do when bringing on a team member
[28:42] VA vs. OBM vs. Editor: What’s the difference & who do you need first?
[32:28] Why AI is the future of outsourcing and how it’s already replacing admin roles
Resources & Links Mentioned:
• Best platform for hiring overseas talent: OnlineJobs.ph
• Top VA & OBM agencies: Outsourcing Crew & AgentSync
• AI-powered pre-production workflow: Check it out here
Ready to Hire Like a Boss?
Hit play now and learn how to build your dream team (without the hiring headaches)!
Loved this episode? Screenshot & share on your IG stories, tag us, and leave a review – it helps us keep bringing you the realest convos on scaling your business.
Want our eyes on your business? Ask your anonymous questions via this link.
Join our Broadcast channel to here our insights first
Connect with us on Instagram Amanda Campeanu and Cassie Ellen
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Is your mindset secretly keeping you stuck in business and life? This week, we’re diving into victim mentality vs. vulnerability—and why understanding the difference is critical for success in your marketing, relationships, and personal growth.
We’ll explore how victim thinking sneaks into business, how it impacts your content strategy, and why some clients never get results (even with the same strategies). Plus, we break down the fine line between sharing vulnerably vs. oversharing—and the key to building trust in your audience.
If you’ve ever felt like you’re doing all the right things but still not getting traction, this episode will challenge you to look at things from a whole new perspective.
Episode Breakdown
[00:00:41] - Life updates & business focus
• Amanda’s juggling work and holidays
• Cass is refining her program for bigger results
[00:03:43] - Victim mindset vs. vulnerability
• How to tell the difference
• The role of personal responsibility
[00:07:00] - Signs you’re stuck in victim mode
• Cass’s “shadowban” realisation
• The shift successful entrepreneurs make
[00:13:05] - How victim mindset sneaks into business
• Client miscommunications & blaming external factors
• The power of better systems & ownership
[00:21:10] - The 5 stages of shifting from victim to action
• Denial → Emotion → Rationalisation → Action → Change
[00:29:07] - The danger of marketing to a victim mindset
• How it affects sales & attracts the wrong clients
• Why “convincing” people to buy is a red flag
[00:34:00] - The right way to use vulnerability
• Why sharing struggles builds trust (but only when done right)
• The key to making your audience connect with you
[00:39:00] - How to shift out of victimhood fast
• Regulating your emotions before reacting
• Thinking like your future self for better decision-making
[00:43:00] - Final takeaways & journal prompts
• Self-reflection questions to spot where you might be stuck
• The mindset shift that frees you from self-sabotage
[00:44:00] - Outro & next steps
• How to submit anonymous questions for future episodes
• Why shifting your internal reality changes everything
Want our eyes on your business? Ask your anonymous questions via this link.
Join our Broadcast channel to here our insights first
Connect with us on Instagram Amanda Campeanu and Cassie Ellen
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In this episode, Cass is pulling back the curtain on the biggest business pivots she’s made—why she walked away from a thriving video business, the mistakes she made along the way, and how she finally built a business that feels aligned and profitable. If you’ve ever felt stuck, burnt out, or questioning if you’re even on the right path, this episode is for you.
We’re talking about the difference between pushing through resistance vs. knowing when it’s time to pivot, why playing it safe and scaling gradually is actually harder than going all in on a bold vision, and the mindset shifts that helped Cass go from scrambling for clients to attracting high-value, long-term partnerships.
Plus, we’re diving into the real reason most people’s marketing isn’t working (hint: you’re selling the wrong thing) and how to position yourself so your ideal clients want to work with you.
Whether you’re in the middle of a pivot, thinking about making a big move, or just need a fresh perspective on how to grow, this episode will give you a whole new way of looking at your business.
Time Stamps for Key Topics:
• (00:00:41) The chaotic start to Cass’s business journey—spoiler: she didn’t start as a videographer.
• (00:03:00) What the 10X is Easier than 2X book did to Cass’s mindset (aka why small goals are a trap).
• (00:13:00) The totally random way she fell into videography (hint: a short-lived situationship).
• (00:16:00) That time she spent $10K on gear without researching a thing.
• (00:25:00) How she niched into construction—then ditched it when it no longer felt aligned.
• (00:35:00) The biggest mistake she made in her early years.
• (00:39:00) Why entrepreneurs are literally addicted to stress (and what to do about it).
• (00:50:00) Why nobody is actually looking for a “video” (this one’s a mic drop).
• (00:44:00) The exact messaging shift that got her booking high-ticket clients without pitching.
• (00:47:00) The power of divine timing (aka why she doesn’t stress about leads anymore).
• (00:49:00) The mastermind she’s got her eye on for this year.
• (00:51:00) What she’d go back and tell 2019 Cass if she could.Want our eyes on your business? Ask your anonymous questions via this link.
Join our Broadcast channel to here our insights first
Connect with us on Instagram Amanda Campeanu and Cassie Ellen
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In this episode of Lit Up + In Flow, we’re breaking down everything we learned from running Black Friday promotions in 2024—the wins, the mistakes, and the surprising insights. Whether you run Black Friday sales or not, this episode is packed with lessons that apply to marketing, messaging, and content strategy all year round.
We dive into:
• The pressure of doing “all the things” and why simplifying your strategy is key.
• What worked (and what didn’t) when running ads for the first time.
• The importance of audience warming and nurturing before a big sales event.
• Why Amanda muted people on Instagram for more creative clarity.
• How to bring Black Friday-level energy into your content all year round.
• The psychology behind buying decisions and how to speak to different types of buyers.
If you’ve ever felt overwhelmed by launching, struggled to sell with confidence, or wondered why some sales strategies don’t hit the mark—this one’s for you.
Time Stamps for Key Topics:
[00:00:00] Introduction: Cass’s engagement, holiday updates & personal reflections.
[00:06:00] Amanda’s digital decluttering: Why she muted people on Instagram for creative clarity.
[00:09:00] Cass’s first Black Friday experience: Why running ads at this time was a mistake.
[00:15:00] Amanda’s take: How Black Friday buyer behaviour is shifting due to the economy.
[00:18:00] The biggest lesson: Why we don’t sell like this all year round (and why we should!).
[00:22:00] Energy vs. strategy: How to bring intentionality to your sales campaigns.
[00:28:00] Different types of buyers: How messaging needs to adapt to attract different purchasing styles.
[00:35:00] Mindset shifts: Detaching from income goals and focusing on service.
[00:40:00] Identity-based goal setting: Why becoming the person first changes everything.
[00:47:00] Final thoughts: What we’re changing for future launches & selling strategies.
Want our eyes on your business? Ask your anonymous questions via this link.
Join our Broadcast channel to here our insights first
Connect with us on Instagram Amanda Campeanu and Cassie Ellen
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In this episode of Lit Up + In Flow, we’re pulling back the curtain on Amanda’s incredible journey from charging $35 for her first photography project to booking $20,000 shoots with globally recognised brands. Amanda shares the pivotal moments that shaped her business, from her early struggles with pricing to mastering the mindset shifts needed to attract high-end clients.
We also dive into her experiences with personal development, the impact of a life-changing ayahuasca journey, and why refining your messaging is key to standing out in a competitive creative industry. Whether you’re just starting your business or looking to take it to the next level, this episode is packed with actionable advice, raw honesty, and plenty of inspiration.
Time Stamps for Key Topics:
[00:00:00] Introduction: Welcoming Amanda and setting up the conversation.
[00:01:04] Amanda’s backstory: How redundancy led her to product photography.
[00:02:28] The early days: Charging $35 for 12 photos and learning the ropes.
[00:06:33] From $35 to $5,000: The evolution of Amanda’s pricing journey.
[00:08:17] Why pricing is linked to self-worth—and how to detach emotions from quotes.
[00:11:36] How self-doubt and comparison nearly derailed Amanda’s progress.
[00:15:07] Gratitude and perspective: Why remembering your “why” keeps you grounded.
[00:18:13] Breaking into high-end markets: Amanda’s tips for working with luxury brands.
[00:22:42] Messaging is everything: The difference between getting noticed and getting booked.
[00:29:19] Sell the solution, not the vehicle: Why understanding client pain points matters.
[00:35:23] Amanda’s ayahuasca journey: A life-changing experience and its impact on her mindset.
[00:43:27] Comparing ayahuasca and breathwork: How both tools unlock clarity and calm.
[00:51:26] Advice for new business owners: The importance of upgrading your mindset and beliefs.
[00:53:04] Closing thoughts: Gratitude, takeaways, and a call to action for listeners.
Want our eyes on your business? Ask your anonymous questions via this link.
Join our Broadcast channel to here our insights first
Connect with us on Instagram Amanda Campeanu and Cassie Ellen
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In this episode of Lit Up + In Flow, we’re sharing how we’re setting ourselves up for success as we move into the new year. From the mindset shifts that are helping us stay aligned to the practical systems we’re implementing, we’re giving you a behind-the-scenes look at how we’re preparing to grow without burnout.
Here’s what we cover:
•The power of creating space and saying no to stay aligned.
•How we’re refining our messaging and content strategies to attract our ideal clients.
•The importance of money mindset shifts and learning how to hold wealth.
•Why boundaries are essential for creativity and mental clarity.
•The specific tools and systems we’re using to plan our goals and projects for 2025.
This conversation is packed with insights and actionable takeaways to inspire you to start the year with clarity, purpose, and ease.
Time Stamps for Key Topics
[00:00:00] Intro: Welcome to Episode 3 of Lit Up + In Flow!
[00:01:30] Reflecting on the lessons of the past year and what’s coming next.
[00:05:00] Cass shares why creating mental space is her top priority for the new year.
[00:11:36] The power of saying no: How boundaries align your business with your values.
[00:15:55] Goal setting in Notion: How Cass plans her year with clarity and focus.
[00:19:37] Expanding capacity: How breathwork, self-care, and systems help you hold more clients, money, and opportunities.
[00:21:56] Doubling down on content creation: Why connection through content is Cass’s 2025 focus.
[00:34:08] Money mindset shifts: Learning to hold wealth and resetting spending habits.
[00:43:00] Closing thoughts: Setting up for a year of aligned growth and success.
Want our eyes on your business? Ask your anonymous questions via this link.
Join our Broadcast channel to here our insights first
Connect with us on Instagram Amanda Campeanu and Cassie Ellen
Want our eyes on your business? Ask your anonymous questions via this link.
Join our Broadcast channel to here our insights first
Connect with us on Instagram Amanda Campeanu and Cassie Ellen
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In this episode of Lit Up + In Flow, we dive into the heart of what keeps us aligned as female entrepreneurs: our values. We’re breaking down how understanding and living in alignment with your values impacts everything—from the way you run your business to how you prioritise your personal life.
We share:
•How our values have evolved over time and what they look like today.
•Why freedom, health, and simplicity are non-negotiables for us.
•The connection between values, boundaries, and avoiding burnout.
•Tips for identifying your own values and bringing your life and business into alignment.
This episode is packed with raw insights, honest reflections, and actionable advice to help you define and live by your own North Star.
Episode summary
[00:00:00] Intro: Welcome to Episode 2 of Lit Up + In Flow!
[00:01:00] Why values are the foundation of alignment in business and life.
[00:02:30] Cass and Amanda share their personal values and how they’ve evolved.
[00:05:00] The role of freedom in both business and personal life.
[00:07:30] Managing client deadlines while maintaining time freedom.
[00:11:00] How busywork distracts from truly needle-moving tasks.
[00:14:30] Health as a top priority and how it intersects with business success.
[00:21:00] Amanda reflects on transitioning from corporate life to entrepreneurship.
[00:26:00] Simplifying your business to create more space for joy and alignment.
[00:29:00] The illusion of social media success and why values help cut through the noise.
[00:34:00] Navigating the balance between personal values and societal pressures.
[00:43:00] Practical tips for identifying your values and getting back into alignment.
[00:46:00] Closing thoughts: Your values as your North Star and why alignment is a spectrum.
Want our eyes on your business? Ask your anonymous questions via this link.
Join our Broadcast channel to here our insights first
Connect with us on Instagram Amanda Campeanu and Cassie Ellen
Want our eyes on your business? Ask your anonymous questions via this link.
Join our Broadcast channel to here our insights first
Connect with us on Instagram Amanda Campeanu and Cassie Ellen
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Episode 1: Burnout, Boundaries, and Finding Flow
Welcome to the very first episode of Lit Up + In Flow! In this episode, we’re diving deep into a topic that so many women in business can relate to: burnout. We’re pulling back the curtain on our personal burnout stories and sharing the hard-earned lessons that have helped us shift into a more balanced and intentional way of running our businesses.
We’ll walk you through:
•The moments that made us realise something had to change.
•How we’ve learned to set boundaries and manage client expectations.
•Why personal growth and mindset shifts are game-changers for finding flow.
•The self-care practices that are helping us stay grounded and focused.
This conversation is packed with honest reflections and practical strategies to help you find more ease and alignment in your own business journey.
Episode summary
[00:00:00] Intro: Welcome to Lit Up + In Flow!
[00:01:30] Catching up: What we’re currently working on in our businesses.
[00:04:30] Burnout Stories: Our personal experiences with burnout and how we’ve grown from them.
[00:07:00] The Role of Limiting Beliefs: How the stories we tell ourselves drive stress and overwhelm.
[00:11:30] Creating Space: Why setting boundaries has been essential for avoiding burnout.
[00:20:30] Optimising Workflows: The systems and strategies that have lightened our load.
[00:22:00] Self-Care Practices: What we’ve discovered about prioritising self-care and breathwork.
[00:28:00] The Power of Mindset: How shifting our beliefs has changed everything.
[00:37:00] Lessons from Burnout: How burnout has taught us to realign with our values.
[00:44:00] Managing Client Expectations: Why we now believe that deadlines are more flexible than we used to think.
[00:48:00] Closing Thoughts: Our encouragement to you as you find your own flow.
Want our eyes on your business? Ask your anonymous questions via this link.
Join our Broadcast channel to here our insights first
Connect with us on Instagram Amanda Campeanu and Cassie Ellen
Want our eyes on your business? Ask your anonymous questions via this link.
Join our Broadcast channel to here our insights first
Connect with us on Instagram Amanda Campeanu and Cassie Ellen
