Episodes
-
In this short, we explore the mystery of phone calls within Google Ads, and why they may be harder to track than other conversion events. We talk about the ways to tell if Phone call conversions are being generated from your ads and how phone call tracking is not always easily monitored.
On this Blab: Tom Haslam (Host) and Rich Bloomfield
-
In this episode, we discuss one of the most crucial decisions many businesses face: rebrand or debrand.
We explore the strategies behind debranding and rebranding, share some good and bad examples, and explain when to use each approach to revive your brand.
You don't want to miss this one!
On this Blab: Tilly Hayes (Host), Tom Haslam, Emma Nunns and Josh Stapleton
-
Missing episodes?
-
In this short, our SEO Executive, Tilly, joins us to discuss all things Link Juice! She covers what link juice is, how it works, and some of the different ways it can be obtained.
If you’re looking to increase the links to and within your site, then this is the short for you!
On this Blab: Tom Haslam (Host) and Tilly Hayes
-
In this short, our Paid Media Manager, Rich, joins us to discuss why your Google Ads Performance might be dropping. He reels off 5 quick key elements that could have an impact, and that may be worth checking.
On this Blab: Tom Haslam (Host) and Rich Bloomfield
-
In this episode, we sit down with Head of Digital Nick Janaway and SEO Executive Tilly Hayes to discuss Local SEO, which is essential for businesses that want to be found in their geographic area.
We discuss techniques, strategies and best practices to help you optimise your Local SEO efforts.
If you're a business owner looking to expand your presence in your local area, then this episode is for you!
On this Blab: Tom Haslam (Host), Nick Janaway and Tilly Hayes
-
In this short, CEO Matt joins us to discuss the purpose of content. We cover a tool called The Impact Test, which involves reviewing your content and asking yourself a few questions.
Does this content offer value? Does it solve my audience's problems? Does it offer insight? Does it encourage action? If so, your content has purpose, but if not it may be worth evaluating your piece of content and altering it so that it does answer one of these questions.
On this Blab: Tom Haslam (Host) and Matt Janaway
-
In this short, Creative Director Tom joins us to define engaging content and its crucial role for any brand. We discuss the role of different forms of content and how to ensure you’re marketing your content towards the right audience.
On this Blab: Tilly Hayes (Host) and Tom Haslam
-
In this episode, we sit down with Marketing Labs' very own content experts to discuss the world of B2B marketing. We cover how crucial it is to create effective and engaging content in order to build relationships and trust within your audience.
Whether you are a small business trying to grow your online presence or a well-established company looking to modify your content to reach your desired client base, this episode is for you!
On this Blab: Tom Haslam (Host), Matt Janaway, Mel Healy and Emma Nunns
-
In this short, we are joined by our Web Developer, Josh, to discuss units of measure when it comes to your Website. We cover pixels, percentages, viewport width, EM and root EM.
On this Blab: Tom Haslam (host) and Josh Stapleton
-
In this week's short, we sit down with Matt to explain why having a one-page marketing plan is crucial and how businesses can find the sweet spot with strategy.
Matt explains how to keep your plan simple, covering all the questions you should be asking yourself when putting this plan together.
On this Blab: Tom Haslam (Host) and Matt Janaway
-
In this Blab, we are joined by our resident Web developer, Josh, our CEO, Matt, and our Creative Director, Tom, to dive into the world of eCommerce with a big focus on WooCommerce. We'll be breaking down what it is, its many benefits, usability, and so much more!
Whether you are a small business owner looking to grow your business online or a web developer seeking new tools to reccomend to your clients, then this episode is for you!
On this Blab: Tilly Hayes (Host), Josh Stapleton, Matt Janaway and Tom Haslam
-
In this week's short, we are joined by our Creative Director, Tom, to cover the importance of a user's journey and how education over selling can build trust within your reader.
He tells us how focusing on educating can help with your engagement rate as well as generating future leads.
On this Blab: Tilly Hayes (Host) and Tom Haslam
-
In this short, our SEO Executive, Tilly, talks us through the process of A/B testing, covering what it is, how it works and when it should be implemented.
On this Blab: Tom Haslam (Host) and Tilly Hayes
-
In this Blab, we are joined by the dynamic duo Nick and Matt to unpack the pros, cons and insider tips on leveraging Google and Bing for your PPC campaigns.
We cover the key differences between Google and Bing, as well as comparing audience size, cost, and so much more!
So, whether you're allocating your first PPC budget or looking to refine your current strategy, this is the episode for you!
On this Blab: Tom Haslam (Host), Nick Janaway and Matt Janaway
-
In this short, we are joined by Marketing Labs' very own Web Developer, Josh, to discuss the importance of having a unique website username, as well as the importance of using secure passwords and 2-factor authentication.
On this Blab: Tom Haslam (Host) and Josh Stapleton
-
In this short, our CEO Matt provides us with a simple SEO hack that will help you fix your internal links to replace 301 redirects. He explains the issues with redirect chains and how they can affect user experience, as well as explaining how fixing this can help your search performance.
On this Blab: Tom Haslam (Host) and Matt Janaway
-
In this short, we sit down with Marketing Labs Creative Director, Tom, and discuss the importance of visual identity, and making sure when it comes to branding and visuals, everything is consistent.
On this Blab: Tilly Hayes (Host) and Tom Haslam
-
In this short, Josh explains the importance behind SSL Certificates, covering the effect that simply not having them can have on your potential clients and their trust in your site, as well as how this can affect the way in which your rank on Google.
On this Blab: Tom Haslam (Host) and Josh Stapleton
-
In this Blab, we sit down with two very experienced members of the Marketing Labs team, our CEO, Matt Janaway, and our Head of Digital, Nick Janaway, to discuss a topic that is crucial for anyone looking to boost their websites visibility on search engines: Link Building.
We unravel the mysteries of Link building, share an understanding of the basics, its importance within SEO and provide some actionable strategies to implement. You don’t want to miss this one!
On this Blab: Tom Haslam (Host), Matt Janaway and Nick Janaway
-
In this short, our Creative Director, Tom, discusses brand consistency and the importance of giving users a cohesive experience when visiting your website, and how being consistent can enhance your recognition as a business.
On this Blab: Tilly Hayes (Host) and Tom Haslam
- Show more