Episodes
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In this episode of Marketing Distilled, our Master Distiller interviews Bart Caylor.
Bart Caylor is the president and founder of Caylor Solutions, a marketing agency that specializes in serving the education industry, especially higher education institutions.
In this episode we talk all about the ins and outs of higher education marketing.
Topics Covered:
Higher Education Marketing
His book, Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed
Use of Artificial Intelligence in marketing and life.
About Bart Caylor
With a 35-year background in design, marketing, and development with
corporate, education, and non-profit clients, Bart now focuses his
expertise entirely on marketing for K-12 and higher education. He is an
Anderson University graduate and lives with his family in Fishers,
Indiana.
Find Bart's Website, Book, and Social Media
Website: www.caylor-solutions.com
LinkedIn: Bart Caylor
Chasing Mission Fit Book: www.chasingmissionfit.com
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Welcome to Episode 27 of the Marketing Distilled Podcast, entitled, Re-Entry.
In this episode, let me reintroduce myself, review a piece of tech I recently bought, and then help you deal with imposter syndrome in your career.
Reintroduction:
Hi, I'm Jonathan Gaby, the master distiller of Marketing Distilled. I have a masters in marketing from the University of Cincinnati, and I am the communications and marketing manager at Haile College of Business at Northern Kentucky University. I am also an adjunct professor of marketing at Kentucky State University. My hobbies include playing music, walking our dog daily, and lately going to the gym.
I'm driven by impacting the world and people for the better, either by sharing a new product or service, or seeing something in themselves they didn't see and encourage them towards greatness.
Review: The reMarkable Paper Pro
I recently bought a remarkable paper pro and love it. It's a digital notebook that I can write notes and keep notebooks organized by topic. My top features and benefits include:
A closed system (no social media, other apps, or notifications) mean I can focus on the work at hand and not be distracted. I can devote my entire focus to reading, writing, or thinking about my project
Ease of organization through notebooks, folders, and tag
No more clutter with loose papers and documents strewn about.
I can write in different types of writing utensils and it can be in color.
If you'd like to see more, visit www.remarkable.com for more. I don't have an affiliate link and won't be compensated by a purchase.
Dealing with Imposter Syndrome
Imposter Syndrome is not a new phenomenon. It has it's roots in an older study (perhaps around the 70s) that focused on women in the workplace.
Here are the five ways I've learned how to deal with Imposter Syndrome:
Know that Imposter Syndrome is Normal
Create or join a community of other professionals to vent and discuss
Don't let perfection paralyze you
Re-frame the discussion to adoption of a learning and growth mindset
Record Your Wins
Using these techniques will help you deal with Imposter Syndrome.
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Missing episodes?
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Marketing Distilled sits down and interviews marketing consultant and author Aaron Templer.
Aaron Templer
Aaron Templer is an unapologetic eclectic. By day he is a 20+ year senior marketing professional. Aaron founded and owns Three Over Four, a full service, boutique marketing firm that works with people and organizations that have values at their center.
His first book, Leading in a Social World, is available now. You can learn more about the book and order it at www.leadinginasocialworld.com
Aaron consults with organizations in the areas of brand, brand management, marketing, strategy, and leadership.
He's actively involved with the American Marketing Association as a professional instructor, past president, and volunteer for their national Professional Chapters Council.
By night Aaron has a music problem. Some of his current projects are:
SF1 Music
Mudra Dance Studio
Mudra Rhythm Section.
Aaron also likes to spread ideas as a keynote speaker, sitting on and facilitating panels and workshops, and by way of an occasional adjunct faculty gig on the topics of the social web, branding, the creative mind, and marketing communications.
Aaron spoke at a recent Cincinnati AMA Ignite event where he didn't pull any punches about the dangers and ethical concerns on Artificial Intelligence at this years conference talking about AI.
Marketing and the Ethics of AI
Marketers have AI all wrong. While unions strike and artists file lawsuits over AI job- and value-displacement, marketers wring our hands about so-called AI threatening marketing jobs and making our marketing departments obsolete while we … wait for it … use AI to do marketing.
Operating under this strange dichotomy, marketers have fallen hard for unprecedented hype and are rushing to be the first to master AI tech, hell-bent on self-fulfilling a fate of our own making — all for a tool that, as one scientist puts it, is nothing more than algorithms that are “haphazardly stitching together sequences of linguistic forms … according to probabilistic information.” Or as a user on Mastodon put it, “mansplaining as a service: superficially plausible but totally fabricated nonsense presented with unflagging confidence.”
Implausibly, we’ve decided to pay a steep ethical price for participating in this illusion:
• We're now just stealing content (content that we’ve created for our brands and clients, astonishingly).
• We're publishing content from and giving juice to a biased system that causes real harm to many groups, a system that one scholar calls “the civil rights issue of our time.”
• We're choosing not to accept the significant environmental impact of our actions during a climate and humanitarian crisis.
How to Follow Aaron
Three Over Four Agency
Aaron Templer's Personal Site
Aaron Templer on LinkedIn
Aaron Templer on Mastadon
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Intro
For the past couple months, I have been working and onboarding to a new marketing role. Because I am a department of one, I often need hep with what I need to do. Artificial Intelligence (AI) has helped me in my career so far. In this episode I share with you the top five ways I am using AI to help me become a better marketer.
Help me create an onboarding plan
Help me generate an agenda for my day
Use Dall-E to generate images for social media and the web
Generate a workflow and first ideas for a Vlog
Create Social Media Content for specific avatars or personas
BONUS: Create strategies and tatics to communicate with your avatars or personas
Tips:
Verify what ChatGPT and other AI generate. Sometimes it can be incorrect or not suitable for your purposes
Manage your expectations. It's not a genius. It's more like an intern or personal assistant
Be curious about it and ask GPT or your AI of choice if it can do what you think it should
Conclusion
AI is a remarkable tool that you can use to enhance your career as a marketer. You can use it to generate an onboarding plan. You can use it to create a daily agenda. You can use it to generate images for social media or the web. You can use it to generate a workflow and first ideas for a vlog. Finally you can use AI to create a custom avatar or persona and use that persona to help you create social media and other resources geared towards the avatar.
How are you using AI
How are you using AI in your career? Leave me a tip via email at [email protected].
Can you Review the Show?
Please consider rating and reviewing Marketing Distilled. A Five-Star Review would help get this content to others and a review would mean the world to me. Please rate and review the show here: https://www.marketingdistilled.net/reviews/new/
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Jonathan Gaby, Master Distiller of Marketing Distilled, interviews Heather Heuman, CEO of Sweet Tea Social Marketing, social media strategist, international keynote speaker, and author of The Golden Rules of Social Media Marketing.
She has 24 years experience in sales, social media, and business. Identified as a Top Business Influencer, Heather has worked with Chick-fil-A as well as hundreds of businesses, CEOs and organizations. Heather also hosts the #2 Christian Business podcast talking all things business for Christians in the Marketplace. Heather calls Columbia, South Carolina home where she lives with her husband of 21 years, where they are raising their three teens.
Career Questions
What You're most proud of in your career
What event or taught you the most
Marketing strategies and tactics for the small business owner
Being a Christian in the market place
Motherhood in business
Lightning round
Conclusion
Connect with Marketing Distilled
Website: www.marketingdistilled.net
LinkedIn: www.linkedin.com/company/marketing-distilled-podcast
Twitter (X): @MKTGDistilled
Connect with Heather Heuman
Website: https://www.sweetteasocialmarketing.com
Podcast: The Infinitely More with Heather Heuman
Twitter (X): @HeatherHeuman
Facebook: Sweet Tea Social Marketing
YouTube: @TheHeatherHeuman
LinkedIn: Heather Heuman
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How do marketers adjust to a new job? In this episode I share with you some personal news and share six tips and lessons for anyone who gets a new job.
People in new roles need to learn a lot!
Do not think your questions are dumb.
Learn from your mistakes.
Give yourself lots of grace, space, and patience.
Get organized.
Stay close to your supervisor and your team.
These tips will undoubtedly get you off on the right foot in your new career.
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Marketing Distilled sits down with Sarah Panus, a content marketing expert, to talk about career and marketing content. About Sarah:Biography: Marketers and business leaders often lack the right people, skills or time to create content plans. Content expert & Certified StoryBrand Guide, Sarah Panus, helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get time back while confidently engaging new and existing customers with great content that drives business results. It shouldn’t feel like you’re falling behind because you can’t figure out your content. Sarah understands how hard it is to juggle your demands. Her client roster includes big and small B2C & B2B brands including: Sleep Number, Starbucks, SHEFIT, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Western Green, Cox Communications, Alta Tech, King Technology, Christos Bridal, and numerous small businesses. She’s a content marketing strategy consultant, podcast host of Marketing With Empathy® (in top 5% of all marketing podcasts), Certified StoryBrand Guide, speaker, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Content Directors through her online courses, keynotes and workshops. Visit www.kindredspeak.com to learn more.Show NotesGet to know Sarah Panus (career, hobbies, the 360 view of Sarah)Career: What are you the proudest of in your career? Career: Tell us a story of when you made a mistake and what you learned from it? Sarah is a Certified StoryBrand Guide. What is that and why did you get that certification? What was easiest about the course and what was most difficult?What's the StoryBrand Framework? Why is story telling a good way to market a business?In the Framework, where is it toughest to move the hero from one phase to the next? How can you make sure they don't change the channel?What are two or three key things a brand gets wrong abour the StoryBrand framework? How SB integrates into a content plan, beyond the typical sales funnel.Lightning round of questions.How to Connect with Sarah PanusWebsite: www.kindredspeaks.comLinkedIn: Sarah PanusInstagram: Sarah PanusListen to Her PodcastMarketing With Empathy®Learn more about your ad choices. Visit megaphone.fm/adchoices
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Introduction
If you're in business you know you need to market what you do or what you sell. Without sales of your product you won't make money or last long in your business. If you don't provide your services to clients or customers they won't experience the benefit that you provide. Most businesses are in the business of selling their products at a profit, or providing their services so that more people can experience the transformation you provide.
This sounds simple enough, but what I find is that most businesses don't think through how they will market themselves and grow their business. Business owners and managers often focus on the operations, products, or services they provide, but don't go far enough to work on the business's marketing plan. If they do, it's likely that they decide to have a website and a social media presence. That's it.
In this episode though, I'll guide you through a process to create a killer marketing strategy. This strategy can be used for a product or a service. At the end you'll be able to work through these steps for any aspect of your business. Ready to get started? Let's dig in!
How to Create a Killer Marketing Strategy
You begin with your business first, not your customer.
You know what your company's objective is.
You know your customer and how to talk to them.
You know how to execute your plan.
You know how to analyze the results and adjust.
Show Website:
Marketing Distilled
Follow the Show on Social Media:
Twitter
LinkedIn
Email the Show
[email protected]
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Marketing Distilled interviews Colin Jeffries, VP of Marketing and Communication at Brightview Health.
About Colin Jeffries
In less than four years, Colin built the most sophisticated and efficient multi-channel in-house marketing and communications function in addiction treatment in the United States. He is an award-winning marketing executive who frequently speaks and writes on the follies of mainstream marketing methods. He is an inductee of the Hospital Marketing National Hall of Fame, one of Podcast Magazine's 40 Under 40, and was named Chief Marketing Officer of the Year in 2023 by the Cincinnati Business Courier. He leads marketing, communication, and innovation efforts for BrightView Health, co-hosts The Rethink Marketing Podcast, and serves in advisory roles for several organizations. He has his bachelor of business administration degree from the University of Cincinnati, Carl H. Linder College of Business, and the MBA from Indiana University's Kelley School of Business
Colin Jeffries is the Host of The Rethink Marketing Podcast and both Rethink Marketing and Marketing Distilled podcasts are members of the Marketing Podcasts Network.
Colin Discusses the Following
In this episode, we answer some of the following questions:
You had started out in the AEC Architecture, Engineering, and Construction industry, but now work in healthcare. Colin, tell us what led you to switch industries.
Uncovering why your organization is really better than the competition.
Why conventional marketing wisdom is probably backfiring for your organization and what to do about it (team hiring practices, web page word count, bounce rate, segmentation, etc.)
Major learnings from trying to connect with an “impossible to reach” audience.
Major learnings from scaling a "marketing team of one" to a team of 10 within 4 years.
Lightning round of questions.
Connect with Colin
Connect with Colin Jeffries via LinkedIn, and subscribe to his podcast using the links below:
LinkedIn
The Rethink Marketing Podcast
Personal Website
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Twitter (X): @MKTGDistilled
LinkedIn: @MKTGDistilled
Have you ever stepped inside a business hoping to buy from them, only to discover you're just another transaction the staff had to deal with? I think we all have had that experience. I experience this nearly every time I go to a big-box store. I'm just a number, a transaction, and worse, a walking dollar sign as I navigate the aisles and shelves. As a consumer I'm sure you'll agree that this type of experience is less than ideal. How can you avoid this cold, soul-less, walking dollar sign approach to your business?
That's the subject of this episode of Marketing Distilled, I'll cover personalization in marketing. I'll talk about what it is, how you can incorporate it into your business, what to avoid, and some examples of how I see companies do this well, and how companies have really messed up in their execution of being more personalized in their marketing.
What is personalization?
How Does Personalization Benefit me and my customers?
How to get started personalizing your marketing
How to Avoid the pitfalls of personalization
Conclusion
To conclude this episode, you've learned about the power of personalization in marketing. You've learned what it is, the benefits you have as a business, and the benefits you give your customers. You have an idea of what you need to do in your business to start if you haven't already. Finally, you have a cautionary tale on the pitfalls of personalization.
References
What Is Personalized Marketing? | Mailchimp
What is personalization? | McKinsey
The Power Of Personalization In Marketing | by Taylor Wilson | Medium
How Companies Learn Your Secrets - The New York Times
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Marketing Distilled opens up their virtual mailbag and answers a question from Jeff Parrott, owner of a debt collection company.
He asks, "how do I market an unsexy or unglamorous brand or business?"
On the show you'll learn:
How to reframe ones thinking about unsexy or unglamorous brands
Discover the features, benefits, and emotions of a business
A sampling of frameworks that someone can use
Finally, after a short commercial break, our Master Distiller, Jonathan Gaby, gives some actionable tips and ideas on how to put into practice some of the theory behind the marketing challenge, including websites, social media, and email marketing.
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Marketing Distilled sits down with Troy Sandige, Strategy Hacker, to get to know his business, his background, insights into the world of marketing and more.
Tune in for a triple pour of wisdom, insights, and more from Troy Sandige.
You'll discover:
How Troy went from being an electrical engineer to 5x agency owner.
How he grew donations for fetal heartbeat monitors in Africa
His frameworks for every business you can use today.
You'll also learn about DEIB Marketing strategies and why it's important for every business.
And, because it's Marketing Distilled, the interview concludes with a smooth finish of actionable items for the early career marketer and the business owner, looking to grow their business.
Troy has written a book, called Strategize Up. Click the link to learn more.
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In this episode, Master Distiller Jonathan Gaby reviews his first full year of being an adjunct professor of marketing at a small historically black college or university (HBCU) in Kentucky State University.
Highlights include:
Start small
Be smart in my approach
Figure it out as I go
Make small changes over time.
Then, Jonathan thanks the newest followers of Marketing Distilled Podcast on LinkedIn.
Episode Webpage: https://www.marketingdistilled.net/reflections-of-a-rookie-adjunct-professor-of-marketing/
Follow Marketing Distilled on Twitter (X) : https://twitter.com/MKTGDistilled
Connect with Marketing Distilled on LinkedIn: https://www.linkedin.com/company/marketing-distilled-podcast/
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In this episode of Marketing Distilled, I'll talk about how you can take charge of and start thinking about the experience your customers have when they do business with you. In the simple framework I talk about you'll have a great tool set to use to help make sure that the experience your customers have is actually the desired experience your business, brand, or cause wants to have.
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Marketing is hard to begin with and what makes marketing harder is not having the right tools or frameworks to adequately solve business problems and make intelligent decisions. The Big Picture Framework is the best framework and approach to solving business problems and marketing strategy.
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In this episode of Marketing Distilled, We Interview a veteran of the marketing industry and digital marketing expert and educator Matt Bailey. Matt has worked with high-caliber brands like Microsoft, Disney, Nationwide, Proctor & Gamble, and more. We discuss the tactics of analytics, SEO, websites, and more in this wide-ranging episode.
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In this episode of Marketing Distilled, I want to talk about how everyone should periodically audit and review their social media profiles to make sure that they are the best they can be. Perhaps this episode is an encouragement to make sure that you're following the fundamentals of social media and communication, but also helps us all to think about how our social media fits into the overall strategy and marketing mix.
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I just received the Shure MV7 Limited Edition White Noir and I thought to record a short episode to highlight the new product. It will be available on August 15th on Amazon!
jonathangaby.com/shuremv7
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Today on the Marketing Distilled podcast we are joined by Izzy House, who I think might be one of the few experts in the field of marketing for the aerospace industry. Izzy is a marketing expert and space nerd. Space Marketing is at the heart of Izzy's career. She combines both her expertise in marketing with her love of space exploration and technologies. With more than twenty years of experience in marketing, public relations and affairs, and civic outreach for governmental agencies, aerospace, and aviation organizations, her goal is to empower new space companies to take their ideas and products out of this world!
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In this episode, I'll share what I learned from a bottle of bourbon, and from watching a 2018 documentary on Kentucky's signature beverage. Everything you need to know about Branding or heck, marketing too, is contained within that bottle of golden amber liquid sitting on your shelf. How can this be? Well, stay tuned and you'll learn everything you need to know about Branding from a bottle of bourbon.
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