Episódios
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Have you always dreamt of speaking on a big stage and having your ideas be heard by a big audience?
In today's episode, we have the privilege of hosting the remarkable Dylan Vanas, a two-time 8-figure founder, business speaker, and expert in building influential relationships. With a track record of sharing stages with renowned business icons like Gary Vaynerchuk and Patrick Bet David, Dylan's insights are sure to captivate and empower you.
We delve into the importance of personal branding, exploring strategies to create a strong personal brand that resonates with your audience.
If you're ready to take your personal brand to new heights, attract speaking opportunities, and gain insights from a true powerhouse in the industry, this episode is a must-listen.
Show Notes:
https://writetimemarketing.com.au/dylan-vanas-enhancing-personal-brand-to-attract-speaking-opportunities/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
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Are you feeling overwhelmed by the thought of starting a business blog?
Or you’ve written one or two pieces before…6 months ago…and want to create a more consistent strategy?
I hear ya!
To make the most impact with your blog articles, you definitely need that consistency. You also need the quality. In other words, providing highly engaging and informative information that meets your target market’ needs.
In this solo episode, I've got some tips and tricks to help you create a killer business blog strategy. I promise you it’s not that hard!
Let's dive in!
Show Notes:
https://writetimemarketing.com.au/leanne-shelton-blog-planning
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
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Want to transform your life in 15 weeks?
Well, Jennifer Hill has done it twice now—first time entering a bikini competition at 52 and the second time publishing her first book (with me as her editor). She has a great formula called the ATFOOY approach which ensures that you can achieve these amazing goals as well in a short span of time.
I worked with her recently as her Book Coach and Editor for 15 weeks. Now that the book is published, I was so excited to have her in the podcast to talk and introduce us to this concept that has changed her life.
“How to amaze the f**k out of yourself” is a self-help book packed with actionable tips to help you live the life you want. It features expert advice, ‘colorful’ stories, and simple-to-follow worksheets that will all help you reach your full potential.
You'll definitely learn a lot from this episode!
Show Notes:
https://writetimemarketing.com.au/jennifer-hill-how-to-amaze-the-fk-out-of-yourself/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
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A first-time business owner won't probably think about all the marketing involved to attract, convert, and maintain clients---and understandably so.
Your excitement about the new venture can overpower any thought about the multitude of ways your product and/or services can be shared with the world.
The truth is – unless you’re an experienced marketer, it’s very easy to miss key practices when it comes to your content marketing strategy. And missing these things could mean missing opportunities and sales.
But it’s not your fault. You don’t know what you don’t know.
In today's episode repurposed from a blog, I’ll highlight some of the mistakes and missing pieces in many content marketing strategies.
Let's dive in!
Show Notes:
https://writetimemarketing.com.au/leanne-shelton-content-marketing-mistakes/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
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Why are people scared of writing sales pages?
Is there really a psychology to these pages?
And if so, why should I care?
Isn't everyone different?
I dissect the sales page with Sarah Walton to understand more about the science behind it and how to put an effective one that converts leads into paying clients.
Sarah Walton is a business mentor who’s been featured on The Today Show, speaks at women’s conferences all over the world, and has helped hundreds of women start and grow businesses they LOVE.
I hope you enjoy the episode as much as I did!
Show Notes:
https://writetimemarketing.com.au/sarah-walton-the-psychology-of-a-sales-page/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
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When things get tough or overwhelming, it’s very easy to just do nothing.
However, procrastination doesn’t move your business forward…
Rather than getting frustrated with yourself, I recommend trying out a productivity and time management ‘hack’ called ‘The Pomodoro Technique’. Also known as ‘The Pomodoro Method’.
You might have heard of it. Or maybe it’s a brand new concept for you.
Either way, I highly recommend trying The Pomodoro Technique to increase your productivity in just 25 minute blocks. I’ve personally benefited from this strategy and I think you will too. (In fact, this blog article was written during multiple Pomodoro sessions!)
Let’s take a deep dive into what’s involved and why you need to give it a crack!
Show Notes:
https://writetimemarketing.com.au/leanne-shelton-benefits-of-the-pomodoro-technique/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
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Let me just say this – I’m not rocking in the corner in a sweaty panic. I’m actually excited about it!
In fact, I’m going to use this tool to help me write my blogs.
But the keyword here is help.
While you might choose to ask this currently-free AI tool to handle your content marketing, like blogs, social media posts, e-newsletter content, and webinar and podcast scripts – you can’t simply accept whatever content ChatGPT spits out at you and then publish it without a second thought.
I’m sorry to say – it still requires human intervention. So, please don’t get lazy!
In today’s episode,I’ll highlight the ways that ChatGPT can be your friend (aka benefit your business) and possibly be your foe (aka ways it could bring you down).
Let’s jump into the episode.
Show Notes:
https://writetimemarketing.com.au/leanne-shelton-chatgpt-friend-or-foe/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
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After 150 episodes of 'Marketing and Me', I'm excited to announce that my podcast has gone through a re-brand!
Yes - I'm now owning my personal brand...although it's a tad scary.
It turns out that searching 'Marketing and Me' on podcast platforms - when the term 'marketing' is heavily utilised - makes it somewhat tricky to find. But if you look up my name....bingo!
Also - as advised by my mentor, Kate Toon, on my recent business retreat, it's time to step into my own power.
Still talking about marketing, business growth, and mindset. Still have a mix of solo and guest episodes.
Just a different name and jingle.
Enjoy!
Show Notes:
https://writetimemarketing.com.au/ep1-leanne-shelton-introducing-the-leanne-shelton-brand/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
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Are you struggling to get through the important tasks on your to-do list?
And I’m not talking about client work here.
I’m talking about the essential backend business stuff that you know you really *should* be doing to improve your cashflow and grow.
Are you constantly making excuses…and not taking any action?
Or perhaps you’re taking action - but choosing to do the quick and easy tasks, rather than the (slightly or much harder) ones that will drive your business forward?
Well, this is where accountability comes in.
As a business owner, being held accountable by another person or a group is often key to ensuring the right things happen.
It means you can’t get away with lying to yourself or pretending that a task never needed to be done in the first place.
Because someone else will remind you.
Reward you.
Or even punish you. (If you find that works better…. )
Or maybe you’ll just feel embarrassed if it doesn’t happen after announcing it to the world.
Whichever accountability methods you choose, I personally know it works very well. Especially as someone who has self-diagnosed Shiny Object Syndrome and regularly jumps from task to task.
Let's dive into this week's episode!Show Notes:
www.writetimemarketing.com.au/leanne-shelton-using-accountability-to-get-stuff-done
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
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So I’m guessing you’re familiar with DISC profiling - or have taken other personality or psychometric tests in the past.
You probably did one in a past life as an employee, right?
But do you know how to optimise this tool yourself, now as a business owner, to improve your sales and marketing?
In today’s episode of Marketing and Me, I’m chatting with Carole Issa from Leadership Activators who is delving into this fascinating topic.
And she has made me see DISC profiling in a whole new light!
Let’s jump into the episode.
Show Notes:
www.writetimemarketing.com.au/carole-issa-how-to-use-disc-profiling-in-marketing-and-sales
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
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Wondering whether business blogging is still relevant in 2023?
The short answer is – YES!
Just the other day, a close business owner friend exclaimed “Blogging feels dated to me – like 2010s. Everyone is talking about social media content now. So blogging feels like old news…My brain thinks blogging is only relevant to those who have SEO requirements to meet.”
While I know her opinions are shared by many other business owners out there – it’s actually far from the truth.
Please remember this key bit of information:
One blog = a core piece of content that can be repurposed in many ways for your business.
In other words – blogs act as springboards for your content marketing strategy.
I’m pretty sure you’ve heard about content marketing? If not, it’s basically the organic strategy that builds your visibility in the online word. That involves consistently showing up and sharing valuable content to build that ‘know, like, and trust factor’.
And writing a monthly or fortnightly blog for your business gives you a fantastic starting point!
Let’s jump into the episode on why you need to blog in 2023.
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-blogging-in-2023
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
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Hello my dear listener - happy new year!
Do you choose a ‘word for the year?’ It’s something I’ve personally done for a few years now - rather than create a bunch of New Year’s resolutions that are already forgotten by Australia Day.
(That’s 26th January for my overseas listeners…)
The process of choosing a word helps you focus on the goals and actions you want to work on for the next year. It also helps you determine your priorities, like whether you will concentrate on family, personal growth, career, etc.
In today’s episode, I’ll talk through my chosen word for 2023 and words chosen by some fellow businesswomen I know.
If you haven’t already picked yours for the year, this episode will hopefully spark off some ideas!
Let’s get started!
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-word-of-the-year
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
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If you’re like me, you’re probably keen to see results straightaway.
In both your business and personal life.
And then get frustrated when life has other plans.
But I’m here to remind us both that things take time.
Especially in business.
It’s all about planting those seeds and waiting for them to sprout. Rome wasn’t built in a day…there are no overnight successes…and all that.
Let’s jump into the episode to hear my musings on the subject!
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-things-take-time
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
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Does your health and wellness business need to be compliant with APHRA?
If yes, you’re probably aware of all the advertising restrictions.
Or maybe you’re not!
In today’s episode of Marketing and Me, I’m chatting with fellow health copywriter, Nerissa Bentley, on this touchy subject.
She advises what you can and can’t do to safely promote your business - and avoid extensive fines.
Let’s jump into the episode!
Show Notes:
www.writetimemarketing.com.au/nerissa-bentley-AHPRA-compliance-what-health-practitioners-can-and-cant-say-in-their-advertising
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
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How do you feel about your current website?
Do you cringe when you look at it - or hear that potential clients have checked it out?
Maybe you feel it’s a poor representation of you and your brand.
Or it’s simply butt ugly and looks extremely outdated.
You just know it sticks out for all the wrong reasons when compared with your competitors.
Well, I can totally relate!
But - I have just launched a new website! Which was months and months in the making - with many highs and lows. It involved a complete makeover.
Anyone who has seen me in recent months would have heard about this project and my keenness to get it off the ground.
I’ve experienced some frustrations along the way, which I want to help you avoid from today’s episode. Even though it’s easy to blame others, ultimately I need to own those frustrations and acknowledge everything comes down to me.
So I’ve got 7 tips for launching a new website to share with you.
For regular listeners, you probably noticed that I went a bit AWOL with the Marketing & Me podcast over the last month or so. Well, it was predominantly due to my ‘work-on-business-time’ being consumed by the new project - as well as wanting to avoid the creation of extra show notes pages for the web developers. They already have 143 pages to deal with…haha.
And I also admit to losing momentum with the show a bit!
But I’m back on board and keen to re-ignite the podcast by talking about my experiences around the new website - and my tips for ensuring a smooth process if you’re about to - or have plans to - revamp yours. Or set up your first website for the first time!
Let’s jump into the episode.
Show Notes:www.writetimemarketing.com.au/leanne-shelton-7-tips-for-launching-a-new-website
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
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I’m mostly a happy, positive person. But every now and again, I get somewhat agitated.
Yes, it’s mostly around my kids….But more recently it was about a podcast I’ve been listening to for quite a while.
Now I love listening to podcasts - and when I find a good one, I binge on it. And unfortunately, I was recently annoyed by one particular episode of this show….which inspired me to record an episode on podcast no-nos - for anyone out there who has their own podcast or thinking of starting one up.
Let’s jump in!
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-3-things-not-to-do-in-your-podcast
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
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The emergence of digital platforms has changed marketing forever. Companies today must create a personal website and grow a social media audience to be a competitive force in the market.
Enter Katinka Kernutt, a personal brand photographer and graphic designer, who can elevate your personal brand while staying true to the essence of your business.
As a fellow marketing nerd, I had the pleasure of chatting with her about being authentic and maintaining consistency to build a strong personal brand online with photography.
Let’s dive in!
Show Notes:
www.writetimemarketing.com.au/katinka-kernutt-how-to-make-your-brand-photography-work-for-you/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
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Have you been feeling stuck in a rut…for years?
You might be sick of constantly trying to “fix yourself” - and failing miserably.
When your personal and professional lives seem disconnected from each other - and they have been for a long time - it’s normal to find yourself wondering, "When will I finally get to live the life I want - a life I love?”
When I met Elizabeth Elenor earlier in the year we instantly hit it off - as we’re both passionate about taking control of our lives and living it on our own terms.
In today’s episode of Marketing and Me, Elizabeth, an energetic healer and mentor will touch on finding your inner intuitive genius to achieve limitless success in your career and personal life.
We could have easily talked for hours on end.
Go give it a listen.
Show Notes: www.writetimemarketing.com.au/elizabeth-elenor-how-to-be-a-superconscious-genius/BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
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Hello there!
Today I wanted to share with you some ‘magic’ marketing techniques.
That is - some strategies that are personally paying off in my business - and I know you could benefit from as well.
There’s no actual ‘magic’ involved though. It’s simply thanks to consistently showing up - both online and face to face.
Intrigued? Keep listening to find out more…
Show Notes: www.writetimemarketing.com.au/Leanne-Shelton-magic-marketing-techniques/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
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Right now, I feel everyone is going through a period of change.
Maybe it’s due to the new financial year starting here in Australia.
Or maybe it’s because that C word is starting to fade into the background.Well, whatever the reason - I’m going through it as well.
Including this podcast.Keep listening to find out more…
Show Notes: www.writetimemarketing.com.au/Leanne-Shelton-change-is-in-the-air/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
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